{"id":111147,"date":"2022-02-14T06:25:41","date_gmt":"2022-02-14T06:25:41","guid":{"rendered":"https:\/\/www.similarweb.com\/corp\/?p=111147"},"modified":"2025-01-27T08:05:21","modified_gmt":"2025-01-27T08:05:21","slug":"brand-identity-examples","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/research\/audience-and-brand-building\/brand-identity-examples\/","title":{"rendered":"5 Examples For Brand Identity Done Right"},"content":{"rendered":"<p>Understand the process of creating a brand identity, but could use a little inspiration before you craft your own?<\/p>\n<p>Try these on for size. We\u2019ve collected five of our favorite brands \u2013 from a one-woman leather maker to the most famous motorcycle outfit in the world \u2013 to demonstrate just how powerful words, design, and color can be.<\/p>\n<p>Let\u2019s dive into these strong examples of brand identity.<\/p>\n<h2>Brand identity examples:<\/h2>\n<h3>1. Beavertown<\/h3>\n<p><em>\u201cSick of staring at the walls? On the edge of despair wondering where it all went wrong? Well, forget about it for a second, it\u2019s not always about you. This is about us\u2026and our latest creation.\u201d<\/em><\/p>\n<p><strong>Kicking off our list of the best brand identity examples is Beavertown.<\/strong> <a href=\"https:\/\/www.similarweb.com\/website\/beavertownbrewery.co.uk\/\" target=\"_blank\" rel=\"noopener noreferrer\">Beavertown<\/a> was a small, independent craft brewery based in North London, U.K. \u2013 at least, until it was bought out by Heineken for \u00a340 million (~$54.4 million) in 2018. Four years later, however, it still maintains the reputation (and the price!) of a microbrewery.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-111149\" src=\"https:\/\/www.similarweb.com\/corp\/wp-content\/uploads\/2022\/02\/An-image-of-Beavertown\u2019s-brand-identity..png\" alt=\"An image of Beavertown\u2019s brand identity.\" width=\"512\" height=\"212\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/02\/An-image-of-Beavertown\u2019s-brand-identity..png 512w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/02\/An-image-of-Beavertown\u2019s-brand-identity.-300x124.png 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/p>\n<p>A strong <a href=\"https:\/\/www.similarweb.com\/blog\/research\/audience-and-brand-building\/brand-identity\/\">brand identity<\/a> has a lot to do with it. Beavertown\u2019s website and cans channel a quirky, cartoonish design that oozes eccentric charm. Full of vivid color and packed with conversational, colloquial copy, Beavertown\u2019s boozy brand identity points straight at the hearts of brand and beer lovers alike. It\u2019s actually the brand identity design example here that really impressed us.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-111150\" src=\"https:\/\/www.similarweb.com\/corp\/wp-content\/uploads\/2022\/02\/An-image-showing-the-power-a-design-has-on-brand-identity..png\" alt=\"An image showing the power a design has on brand identity. \" width=\"512\" height=\"124\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/02\/An-image-showing-the-power-a-design-has-on-brand-identity..png 512w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/02\/An-image-showing-the-power-a-design-has-on-brand-identity.-300x73.png 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/p>\n<h3>2. Harley Davidson<\/h3>\n<p><em>\u201cOvertime replaces playtime, and we\u2019re left wondering what our escape plan is.\u201d<\/em><\/p>\n<p><a href=\"https:\/\/www.similarweb.com\/website\/harley-davidson.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Harley Davidson<\/a> is a brand renowned for its machismo \u2013 big, strong bikes for big, strong men, available in three colors: black, black, and more black. This is a great brand identity example because it\u2019s reflected strongly in the <a href=\"https:\/\/www.similarweb.com\/blog\/research\/audience-and-brand-building\/brand-tone-of-voice\/\">tone of voice<\/a> of the following ad, from which we\u2019ve pulled a couple of key quotes:<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-111151\" src=\"https:\/\/www.similarweb.com\/corp\/wp-content\/uploads\/2022\/02\/How-using-teh-collective-\u201cwe\u201d-supports-Harley-Davidson\u2019s-brand-identity-as-one-of-\u201cus\u201d..png\" alt=\" How using teh collective \u201cwe\u201d supports Harley Davidson\u2019s brand identity as one of \u201cus\u201d.\" width=\"512\" height=\"331\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/02\/How-using-teh-collective-\u201cwe\u201d-supports-Harley-Davidson\u2019s-brand-identity-as-one-of-\u201cus\u201d..png 512w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/02\/How-using-teh-collective-\u201cwe\u201d-supports-Harley-Davidson\u2019s-brand-identity-as-one-of-\u201cus\u201d.-300x194.png 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/p>\n<ul>\n<li><em>\u201cWe\u2019ve ridden storms worse than this and we\u2019ll ride this one out too.\u201d<\/em><\/li>\n<\/ul>\n<p>By using collective pronouns (we), Harley Davidson groups itself with its readers, galvanizing an army of like-minded motorcycle lovers. They\u2019re signed up to the same battle as us \u2013 we\u2019re all in it together. They identify with us and understand us. They are us.<\/p>\n<ul>\n<li><em>\u201cGive the world and its baggage the middle finger.\u201d<\/em><\/li>\n<\/ul>\n<p>This cultivates a sense of rebelliousness, a devil-may-care attitude toward authority and the problems of everyday life. It makes us want to pack it all in and roar off on two wheels into the sunset.<\/p>\n<h3>3. Hungry Jack\u2019s<\/h3>\n<p><em>\u201cGreat burgers need great ingredients. At Hungry Jack\u2019s, that\u2019s 100% Aussie beef. All our burgers are made fresh to order, just the way you like them.\u201d<\/em><\/p>\n<p>If it looks like Burger King, that\u2019s because it is\u2026kinda. <a href=\"https:\/\/www.similarweb.com\/website\/hungryjacks.com.au\/\" target=\"_blank\" rel=\"noopener noreferrer\">Hungry Jack\u2019s<\/a> is the name for the franchise\u2019s presence in Australia, having been forced into the name change by a decades-old trademark on the name \u201cBurger King\u201d in Oz.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-111153\" src=\"https:\/\/www.similarweb.com\/corp\/wp-content\/uploads\/2022\/02\/Hungry-Jack\u2019s-self-assured-core-brand-identity-is-showcased-as-a-strong-brand..png\" alt=\"Hungry Jack\u2019s self-assured, core brand identity is showcased as a strong brand.\" width=\"512\" height=\"232\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/02\/Hungry-Jack\u2019s-self-assured-core-brand-identity-is-showcased-as-a-strong-brand..png 512w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/02\/Hungry-Jack\u2019s-self-assured-core-brand-identity-is-showcased-as-a-strong-brand.-300x136.png 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/p>\n<p>Despite the muddled moniker, Hungry Jack\u2019s is still a self-assured, core brand identity example. It channels a similar design and typeface as its Burger King franchise \u2013 paying homage to its roots \u2013 while also embracing a certain quintessential \u201cAustralianness.\u201d The copy is full of puns (\u201csatisfry\u201d your cravings), never takes itself too seriously, and reflects Hungry Jack\u2019s enduring reputation as a no-frills, no-nonsense Aussie eatery.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-111155\" src=\"https:\/\/www.similarweb.com\/corp\/wp-content\/uploads\/2022\/02\/A-Hungry-Jack\u2019s-ad-that-highlights-the-brand\u2019s-identity-as-one-of-the-people..png\" alt=\"A Hungry Jack\u2019s ad that highlights the brand\u2019s identity as one of the people.\" width=\"1430\" height=\"626\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/02\/A-Hungry-Jack\u2019s-ad-that-highlights-the-brand\u2019s-identity-as-one-of-the-people..png 1430w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/02\/A-Hungry-Jack\u2019s-ad-that-highlights-the-brand\u2019s-identity-as-one-of-the-people.-300x131.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/02\/A-Hungry-Jack\u2019s-ad-that-highlights-the-brand\u2019s-identity-as-one-of-the-people.-1024x448.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/02\/A-Hungry-Jack\u2019s-ad-that-highlights-the-brand\u2019s-identity-as-one-of-the-people.-768x336.png 768w\" sizes=\"(max-width: 1430px) 100vw, 1430px\" \/><\/p>\n<h3>4. Girls Who Lift<\/h3>\n<p><em>\u201cWe work together to support and encourage each other to achieve our very best in every class.\u201d<\/em><\/p>\n<p>U.K.-based fitness shop and studio <a href=\"https:\/\/www.similarweb.com\/website\/girlswholift.london\/\" target=\"_blank\" rel=\"noopener noreferrer\">Girls Who Lift<\/a> lives and breathes its ethos. The business\u2019s core themes \u2013 confidence, support, inclusivity, hard work, and motivation \u2013 are clearly listed on its website\u2019s homepage and help potential customers feel welcome and at ease. And yes, you guessed it, it\u2019s a great brand identity example for that exact reason.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-111156\" src=\"https:\/\/www.similarweb.com\/corp\/wp-content\/uploads\/2022\/02\/The-brand-Girls-Who-Lift\u2019s-brand-logo-is-spotlighted-as-a-strong-brand-identity-example..png\" alt=\"The brand Girls Who Lift\u2019s brand logo is spotlighted as a strong brand identity example.\" width=\"512\" height=\"257\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/02\/The-brand-Girls-Who-Lift\u2019s-brand-logo-is-spotlighted-as-a-strong-brand-identity-example..png 512w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/02\/The-brand-Girls-Who-Lift\u2019s-brand-logo-is-spotlighted-as-a-strong-brand-identity-example.-300x151.png 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/p>\n<p>Consistent, confident typefaces build the brand, while the logo \u2013 the GWL letters, incorporated into a dumbbell \u2013 underlines the business\u2019s philosophy and purpose.<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-111157 alignnone\" src=\"https:\/\/www.similarweb.com\/corp\/wp-content\/uploads\/2022\/02\/Girl\u2019s-Who-Lift\u2019s-brand-statement-is-used-as-an-example-to-showcase-how-it\u2019s-philosophy-is-core-to-it\u2019s-brand..png\" alt=\"Girl\u2019s Who Lift\u2019s brand statement is used as an example to showcase how it\u2019s philosophy is core to it\u2019s brand.\" width=\"512\" height=\"307\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/02\/Girl\u2019s-Who-Lift\u2019s-brand-statement-is-used-as-an-example-to-showcase-how-it\u2019s-philosophy-is-core-to-it\u2019s-brand..png 512w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/02\/Girl\u2019s-Who-Lift\u2019s-brand-statement-is-used-as-an-example-to-showcase-how-it\u2019s-philosophy-is-core-to-it\u2019s-brand.-300x180.png 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/p>\n<h3>5. HDY Leather<\/h3>\n<p><em>\u201cDisenchanted with mass buying and overconsumption on the high street, HDY was created, offering quality, natural quirk, and style that lasts.\u201d<\/em><\/p>\n<p>One-woman leather-making brand HDY Leather is proof that a brand doesn\u2019t need to be big to make a splash.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-111159\" src=\"https:\/\/www.similarweb.com\/corp\/wp-content\/uploads\/2022\/02\/HDY-Leather\u2019s-brand-is-used-to-show-how-simplicity-can-be-a-part-of-a-strong-identity..png\" alt=\"HDY Leather\u2019s brand is used to show how simplicity can be a part of a strong identity.\" width=\"1430\" height=\"480\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/02\/HDY-Leather\u2019s-brand-is-used-to-show-how-simplicity-can-be-a-part-of-a-strong-identity..png 1430w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/02\/HDY-Leather\u2019s-brand-is-used-to-show-how-simplicity-can-be-a-part-of-a-strong-identity.-300x101.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/02\/HDY-Leather\u2019s-brand-is-used-to-show-how-simplicity-can-be-a-part-of-a-strong-identity.-1024x344.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/02\/HDY-Leather\u2019s-brand-is-used-to-show-how-simplicity-can-be-a-part-of-a-strong-identity.-768x258.png 768w\" sizes=\"(max-width: 1430px) 100vw, 1430px\" \/><\/p>\n<p>With striking product images and impactful copy (\u201cbeautiful leather for venturous spirits\u201d), founder Jessica Hardy allies herself with sustainability, auteurship, and ethical practices, while targeting a new generation of free-thinking, progressive fashionistas. By keeping it simple, she hit the mark, created a killer example of brand identity, and rounds out our list.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-111160\" src=\"https:\/\/www.similarweb.com\/corp\/wp-content\/uploads\/2022\/02\/HDY-Leather-founder-creates-it\u2019s-brand-identity-based-on-its-values-of-sustainability-and-progressive-fashion..png\" alt=\"HDY Leather founder creates it\u2019s brand identity based on its values of sustainability and progressive fashion.\" width=\"512\" height=\"202\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/02\/HDY-Leather-founder-creates-it\u2019s-brand-identity-based-on-its-values-of-sustainability-and-progressive-fashion..png 512w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/02\/HDY-Leather-founder-creates-it\u2019s-brand-identity-based-on-its-values-of-sustainability-and-progressive-fashion.-300x118.png 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/p>\n<h2>How\u2019s yours?<\/h2>\n<p>It\u2019s hard to evaluate your brand identity on your own. After all, it\u2019s yours, so you\u2019re not exactly an unbiased party.<\/p>\n<p>We can help.<\/p>\n<p>Similarweb <a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/industry-analysis\/\">industry analysis<\/a> tool gives you an inside look at the state of today\u2019s market and an idea of what works in your industry. Check out the latest trends that matter and see if your brand is on the right track.<\/p>\n    <div class=\"post-banner post-banner--base\">\n        <div class=\"post-banner__wrapper\">\n            <div class=\"post-banner__text\">\n                                    <p class=\"post-banner__title\">Enjoy 360 Visibility 24\/7<\/p>\n                                    <p class=\"post-banner__subtitle\">Get the data you need to adapt to market changes and industry trends in an instant.<\/p>\n                                <div class=\"post-banner__button-wrapper\">\n                                            <a class=\"swui-button swui-button--solid swui-button--primary post-banner__button js-post-banner\"\n                           href=\"https:\/\/account.similarweb.com\"\n                           data-disable-dynamic-tracking\n                        >Try Similarweb for free<\/a>\n                                    <\/div>\n            <\/div>\n                    <\/div>\n    <\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Understand the process of creating a brand identity, but could use a little inspiration before you craft your own? Try these on for size. We\u2019ve collected five of our favorite brands \u2013 from a one-woman leather maker to the most famous motorcycle outfit in the world \u2013 to demonstrate just how powerful words, design, and [&hellip;]<\/p>\n","protected":false},"author":198,"featured_media":111163,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[6495,2809],"tags":[],"class_list":["post-111147","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-audience-and-brand-building","category-research"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Brand Identity Done Right: 5 Examples | Similarweb<\/title>\n<meta name=\"description\" content=\"Rome wasn\u2019t built in a day, so why would your brand identity be? Here\u2019s the inspiration you need to upgrade your brand in 2022 and make your identity work for you.\" \/>\n<meta name=\"robots\" content=\"max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.similarweb.com\/blog\/research\/audience-and-brand-building\/brand-identity-examples\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sarah Mehlman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/research\/audience-and-brand-building\/brand-identity-examples\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/research\/audience-and-brand-building\/brand-identity-examples\/\"},\"author\":{\"name\":\"Sarah Mehlman\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/#\/schema\/person\/1445056f91bbac6c8191b2fb67cbe170\"},\"headline\":\"5 Examples For Brand Identity Done Right\",\"datePublished\":\"2022-02-14T06:25:41+00:00\",\"dateModified\":\"2025-01-27T08:05:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/research\/audience-and-brand-building\/brand-identity-examples\/\"},\"wordCount\":858,\"publisher\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/research\/audience-and-brand-building\/brand-identity-examples\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/02\/Examples-of-strong-brand-identity\u2019s-symbolized-by-a-trophy..png\",\"articleSection\":[\"Audience &amp; Brand Building\",\"Research\"],\"inLanguage\":\"\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/research\/audience-and-brand-building\/brand-identity-examples\/\",\"url\":\"https:\/\/www.similarweb.com\/blog\/research\/audience-and-brand-building\/brand-identity-examples\/\",\"name\":\"Brand Identity Done Right: 5 Examples | Similarweb\",\"isPartOf\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/research\/audience-and-brand-building\/brand-identity-examples\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/research\/audience-and-brand-building\/brand-identity-examples\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/02\/Examples-of-strong-brand-identity\u2019s-symbolized-by-a-trophy..png\",\"datePublished\":\"2022-02-14T06:25:41+00:00\",\"dateModified\":\"2025-01-27T08:05:21+00:00\",\"description\":\"Rome wasn\u2019t built in a day, so why would your brand identity be? 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