{"id":111419,"date":"2022-02-12T10:11:24","date_gmt":"2022-02-12T10:11:24","guid":{"rendered":"https:\/\/www.similarweb.com\/corp\/?p=111419"},"modified":"2024-07-28T08:14:34","modified_gmt":"2024-07-28T08:14:34","slug":"digital-100-2021","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/fr\/updates\/announcements\/digital-100-2021\/","title":{"rendered":"Similarweb r\u00e9compense les 100 meilleures marques num\u00e9riques fran\u00e7aises de 2021"},"content":{"rendered":"

2021, une ann\u00e9e vraiment pas comme les autres : les cha\u00eenes d’approvisionnement mondiales ont faibli<\/a>, les \u00c9tats-Unis ont \u00e9lu un nouveau pr\u00e9sident<\/a>, l’\u00c9cosse a accueilli une conf\u00e9rence sur le changement climatique<\/a> mondial et Omicron est apparu, remarqu\u00e9 puis vaincu.<\/p>\n

Le monde en ligne a \u00e9galement chang\u00e9. Facebook s\u2019appelle maintenant Meta, TikTok a pris le relais, et un point particuli\u00e8rement prometteur : des centaines d’entreprises num\u00e9riques sont n\u00e9es ou se sont \u00e9panouies au-del\u00e0 de toute attente.<\/p>\n

Similarweb r\u00e9compense aujourd\u2019hui les entreprises num\u00e9riques ayant enregistr\u00e9 les plus fortes croissances en 2021 avec son classement annuel tr\u00e8s attendu, le Digital 100<\/a>.<\/p>\n

Digital 100 : les laur\u00e9ats<\/h2>\n

Compos\u00e9s des dix meilleures marques de dix secteurs (sur un total de 100), les laur\u00e9ats du D100 sont des entreprises ayant adopt\u00e9 des strat\u00e9gies num\u00e9riques qui leur ont permis de se d\u00e9marquer de leurs concurrents. Alors, qui a remport\u00e9 le le classement cette ann\u00e9e ? D\u00e9couvrez les laur\u00e9ats ci-dessous :<\/p>\n\n\n\n
Laur\u00e9ats du Digital 100<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n\n\n\n\n\n\n\n\n\n\n
Company<\/strong><\/td>\nCategory<\/strong><\/td>\n2021 Traffic<\/strong><\/td>\nYoY traffic growth<\/strong><\/td>\n<\/tr>\n
mon-livret.fr<\/td>\nFinancial Services<\/td>\n10,4m<\/td>\n7162,6%<\/td>\n<\/tr>\n
aboutyou.com<\/td>\nHabillement<\/td>\n17,0m<\/td>\n3135,8%<\/td>\n<\/tr>\n
louvrehotels.com<\/td>\nTravel<\/td>\n5,4m<\/td>\n2823,2%<\/td>\n<\/tr>\n
shop.samsung.com<\/td>\n\u00c9lectronique<\/td>\n2,3m<\/td>\n265%<\/td>\n<\/tr>\n
hellopret.fr<\/td>\nImmobilier<\/td>\n2,4m<\/td>\n252,6%<\/td>\n<\/tr>\n
photowall.fr<\/td>\nMaison & Jardin<\/td>\n4,9m<\/td>\n197,8%<\/td>\n<\/tr>\n
lacarte.menu<\/td>\nAlimentation<\/td>\n4,2m<\/td>\n128,1%<\/td>\n<\/tr>\n
femina.fr<\/td>\nM\u00e9dia<\/td>\n122,3m<\/td>\n73,5%<\/td>\n<\/tr>\n
paulaschoice.fr<\/td>\nBeaut\u00e9<\/td>\n1,1m<\/td>\n5,903%<\/td>\n<\/tr>\n
sidep.gouv.fr<\/td>\nSant\u00e9 & Fitness<\/td>\n103,2m<\/td>\n+\u221e<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Les tendances digitales de 2021<\/h2>\n

Une fois que les consommateurs ont commenc\u00e9 \u00e0 se faire vacciner contre le coronavirus en 2021, nous avons constat\u00e9 un transfert significatif des d\u00e9penses vers les exp\u00e9riences, y compris les voyages et les repas. Les consommateurs se sont \u00e9galement rendus aux extr\u00e9mit\u00e9s du m\u00e9taverse virtuel et ont consid\u00e9rablement augment\u00e9 les visites sur les sites de gaming<\/a>, de trading de crypto-monnaie<\/a> et des marketplaces NFT. Voici quelques-unes des autres tendances les plus notables\u00a0:<\/p>\n

1.\u00a0\u00c9lectronique : Bye bye America, hello Asia !<\/h3>\n

Le centre de gravit\u00e9 du monde bascule doucement d\u2019ouest en est : \u00e0 d\u00e9faut d\u2019avoir utilis\u00e9 la culture populaire comme instrument de soft power, les puissances asiatiques (Chine, Cor\u00e9e, Japon) misent sur l\u2019\u00e9lectronique. Et malgr\u00e9 la controverse autour de la 5G, les consommateurs fran\u00e7ais sont sensibles aux produits high-techs pointus \u00e0 prix accessibles que proposent les marques asiatiques.<\/p>\n

2. Fast Design : la d\u00e9coration s\u2019inspire des mod\u00e8les fashion<\/h3>\n

Avec l\u2019augmentation du temps pass\u00e9 chez soi, nos maisons, comme nos garde-robes, nous lassent vite. M\u00eame probl\u00e8me, m\u00eame rem\u00e8de : les marques de d\u00e9coration, avec l\u2019appui des r\u00e9seaux sociaux, surfent sur des tendances \u00e9ph\u00e9m\u00e8res pour proposer les derniers produits \u00e0 la mode \u00e0 bas co\u00fbt.<\/p>\n

3.\u00a0FinTech : La finance, de nouveau sexy ?<\/h3>\n

Avec l\u2019explosion des FinTech (30% des licornes fran\u00e7aises !), les fran\u00e7ais s\u2019int\u00e9ressent de plus en plus \u00e0 ce secteur autrefois per\u00e7u comme poussi\u00e9reux. Du Loup de Wall Street jusqu\u2019au m\u00e9taverse, l\u2019industrie financi\u00e8re est une histoire de fantasmes\u2026 et de sp\u00e9culation. Mais \u00e0 quel point les crypto et autres NFT sont-elles comprises ?<\/p>\n

F\u00e9licitations \u00e0 tous nos laur\u00e9ats<\/h2>\n

Les marques ont subi des transformations significatives au cours de l’ann\u00e9e \u00e9coul\u00e9e. L’adoption massive de nouvelles technologies telles que la blockchain, le divertissement \u00e0 domicile et le m\u00e9taverse sont rentr\u00e9s dans une nouvelle \u00e8re. Or Offer, PDG et fondateur de Similarweb, explique :<\/p>\n

“L\u2019ann\u00e9e 2021 a \u00e9t\u00e9 une ann\u00e9e charni\u00e8re pour les marques qui s\u2019appuient sur le digital. Chez Similarweb, notre objectif est de doter ces marques de Digital Intelligence <\/em>pour mieux appr\u00e9hender leurs march\u00e9s respectifs et acc\u00e9l\u00e9rer leur croissance. Les laur\u00e9ats du Digital 100 publi\u00e9 ce jour r\u00e9compensent les entreprises qui ont enregistr\u00e9 une croissance ph\u00e9nom\u00e9nale dans dix cat\u00e9gories cl\u00e9s. F\u00e9licitations \u00e0 tous les gagnants qui sont parvenus \u00e0 utiliser le marketing digital pour renforcer la notori\u00e9t\u00e9 et g\u00e9n\u00e9rer du trafic, et qui m\u00e9ritent cette prestigieuse reconnaissance \u00bb, a annonc\u00e9 Or Offer, PDG et fondateur de Similarweb.”<\/p>\n

Cet article de blog est soumis aux\u00a0mentions l\u00e9gales et au disclaimer de contenu de SimilarWeb<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

2021, une ann\u00e9e vraiment pas comme les autres : les cha\u00eenes d’approvisionnement mondiales ont faibli, les \u00c9tats-Unis ont \u00e9lu un nouveau pr\u00e9sident, l’\u00c9cosse a accueilli une conf\u00e9rence sur le changement climatique mondial et Omicron est apparu, remarqu\u00e9 puis vaincu. Le monde en ligne a \u00e9galement chang\u00e9. Facebook s\u2019appelle maintenant Meta, TikTok a pris le relais, […]<\/p>\n","protected":false},"author":78,"featured_media":111001,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[6730,6702],"tags":[],"class_list":["post-111419","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-announcements","category-updates"],"acf":[],"yoast_head":"\nClassement du Digital 100 de 2021 | Similarweb | Similarweb<\/title>\n<meta name=\"description\" content=\"Similarweb a annonc\u00e9 aujourd'hui le classement Digital 100 de cette ann\u00e9e, le ranking d\u00e9finitif des entreprises \u00e0 la plus forte croissance en France. 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