{"id":113897,"date":"2022-03-10T05:44:15","date_gmt":"2022-03-10T05:44:15","guid":{"rendered":"https:\/\/www.similarweb.com\/corp\/?p=113897"},"modified":"2025-07-21T09:10:21","modified_gmt":"2025-07-21T09:10:21","slug":"ecommerce-trends","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/ecommerce\/retail-insights\/ecommerce-trends\/","title":{"rendered":"Top 10 eCommerce Trends to Watch in 2022"},"content":{"rendered":"<p>2020 was the year of the eCommerce boom. As back-to-back lockdowns and quarantines kept consumers at home, eyes drifted online, leading to a <a href=\"https:\/\/www.digitalcommerce360.com\/article\/us-ecommerce-sales\/\" target=\"_blank\" rel=\"noopener noreferrer\">31.8% increase in eCommerce<\/a> since the previous year.<\/p>\n<p>Of course, eCommerce is still growing. Predictions estimate that global <a href=\"https:\/\/www.emarketer.com\/topics\/industry\/ecommerce-retail\" target=\"_blank\" rel=\"noopener noreferrer\">revenues from online shopping will reach $5 trillion<\/a> in 2022 \u2013 the first time revenues will surpass the $1 trillion milestone. As with any industry, exponential growth comes with pivotal changes and new eCommerce industry trends.<\/p>\n<p>We\u2019ve been following the sector and scoped out ten eCommerce trends to watch out for in 2022.<\/p>\n<p><iframe title=\"YouTube video player\" src=\"\/\/www.youtube.com\/embed\/nIkWobQw2Q0\" width=\"100%\" height=\"400\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2>Social and live stream shopping<\/h2>\n<p>Many online retailers are offering consumers the ability to purchase directly within a social media platform, a convenient and click-minimizing process. This is a growing trend, especially in the U.S. and China, and global revenues from social commerce are expected to reach <a href=\"https:\/\/www.prnewswire.com\/news-releases\/assessment-of-the-social-commerce-industry-2020-2027-and-impact-of-covid-19---mobiles-segment-readjusted-to-a-revised-39-2-cagr-for-the-next-7-year-period-301125465.html\" target=\"_blank\" rel=\"noopener noreferrer\">$604.5 billion by 2027.<\/a> Purchases are made through marketplaces or ads with dedicated \u201cbuy now\u201d buttons. Even <a href=\"https:\/\/techcrunch.com\/2021\/03\/09\/walmart-to-host-a-new-live-stream-shopping-event-on-tiktok-following-successful-pilot\/\" target=\"_blank\" rel=\"noopener noreferrer\">Walmart partnered with TikTok<\/a> to host live-stream shopping events of its own.<\/p>\n<p>So, what is it? Livestream shopping is basically an upgraded version of social commerce. Consumers can make purchases live during social media events to showcase products or services, often hosted by influencers or brands.<\/p>\n<p>During the live broadcast, viewers can ask questions, make comments, and of course, make purchases \u2013 plus possibly score special or limited-time deals. Currently, China is the top country for live stream commerce, which came into the spotlight on Nov. 11, 2020, when <a href=\"https:\/\/www.forbes.com\/sites\/laurenhallanan\/2020\/11\/16\/live-streaming-drives-6-billion-usd-in-sales-during-the-1111-global-shopping-festival\/?sh=3c98032621e5\" target=\"_blank\" rel=\"noopener noreferrer\">Alibaba hosted a live Global Shopping Festival<\/a> on its Taobao platform. Reports show that more than 300 million people attended events on 33 live channels, spending about $16.5 billion overall.<\/p>\n<p>Livestream commerce will likely become more popular around the globe in 2022 and brands could benefit by tapping into the trend now.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-113903 size-full\" src=\"https:\/\/www.similarweb.com\/corp\/wp-content\/uploads\/2022\/03\/Livestream-ecommerce-as-a-trend-featuring-celebrates-such-as-Kim-Kardashian.png\" alt=\"Livestream eCommerce as a trend featuring celebrates such as Kim Kardashian\" width=\"512\" height=\"237\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/03\/Livestream-ecommerce-as-a-trend-featuring-celebrates-such-as-Kim-Kardashian.png 512w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/03\/Livestream-ecommerce-as-a-trend-featuring-celebrates-such-as-Kim-Kardashian-300x139.png 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><br \/>\n<em>Image is taken from <a href=\"https:\/\/springwise.com\/conscious-consumers\/trend-explained-live-streaming-ecommerce\/\">Springwise<\/a><\/em><\/p>\n<h2>AR window shopping<\/h2>\n<p>As fun as online shopping is, trying things on before buying is a pastime that\u2019s hard to part with. With augmented reality try-on options, consumers are less likely to be surprised or worse, disappointed, after a purchase.<\/p>\n<p>Let\u2019s say you want a new chair for your living room. With AR, you can simply point your smartphone in your living room to get an augmented reality view of what the chair would look like with all your other furniture. For clothing, you could upload a picture of yourself and see whether a shirt would match your eyes or clash with your skin tone.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-113904\" src=\"https:\/\/www.similarweb.com\/corp\/wp-content\/uploads\/2022\/03\/conversion-rates-increase-by-90-with-AR-technology..png\" alt=\"conversion rates increase by 90% with AR technology.\" width=\"1920\" height=\"540\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/03\/conversion-rates-increase-by-90-with-AR-technology..png 1920w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/03\/conversion-rates-increase-by-90-with-AR-technology.-300x84.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/03\/conversion-rates-increase-by-90-with-AR-technology.-1024x288.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/03\/conversion-rates-increase-by-90-with-AR-technology.-768x216.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/03\/conversion-rates-increase-by-90-with-AR-technology.-1536x432.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<p>In fact, six in ten consumers said <a href=\"https:\/\/www.thinkwithgoogle.com\/consumer-insights\/consumer-trends\/product-preference-statistics\/\" target=\"_blank\" rel=\"noopener noreferrer\">visualizing a product in their lives<\/a> would make them more likely to purchase, and studies show that <a href=\"https:\/\/www.retailcustomerexperience.com\/articles\/why-retailers-should-embrace-augmented-reality-in-the-wake-of-covid-19\/\" target=\"_blank\" rel=\"noopener noreferrer\">conversion rates increase by 90%<\/a> with AR technology. <a href=\"https:\/\/www.shopify.com\/enterprise\/blog\/augmented-reality-ecommerce-shopping\" target=\"_blank\" rel=\"noopener noreferrer\">Shopify<\/a> topped this with an increase in <a href=\"https:\/\/www.similarweb.com\/blog\/ecommerce\/retail-insights\/ecommerce-conversion-optimization\/\">conversion rates<\/a> of 250% on pages with AR technology. Overall, it\u2019s estimated that in 2020, <a href=\"https:\/\/www.gartner.com\/en\/newsroom\/press-releases\/2019-04-01-gartner-says-100-million-consumers-will-shop-in-augme\" target=\"_blank\" rel=\"noopener noreferrer\">100 million consumers used AR shopping<\/a>, either online or in stores.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-113905\" src=\"https:\/\/www.similarweb.com\/corp\/wp-content\/uploads\/2022\/03\/Visual-technology-and-its-impact-on-conversion-rates.png\" alt=\"Visual technology and its impact on conversion rates\" width=\"1823\" height=\"765\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/03\/Visual-technology-and-its-impact-on-conversion-rates.png 1823w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/03\/Visual-technology-and-its-impact-on-conversion-rates-300x126.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/03\/Visual-technology-and-its-impact-on-conversion-rates-1024x430.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/03\/Visual-technology-and-its-impact-on-conversion-rates-768x322.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/03\/Visual-technology-and-its-impact-on-conversion-rates-1536x645.png 1536w\" sizes=\"(max-width: 1823px) 100vw, 1823px\" \/><\/p>\n<h2>Personalization that respects privacy<\/h2>\n<p>Consumers are looking for more personalized shopping experiences, but are also becoming more aware and concerned about privacy.<\/p>\n<p>Recently, many countries implemented new regulations to protect consumer privacy online.<\/p>\n<ul>\n<li>China\u2019s <a href=\"https:\/\/digichina.stanford.edu\/work\/translation-personal-information-protection-law-of-the-peoples-republic-of-china-effective-nov-1-2021\/\" target=\"_blank\" rel=\"noopener noreferrer\">Personal Information Protection Law<\/a> took effect on Nov. 1, 2021.<\/li>\n<li>California\u2019s <a href=\"https:\/\/oag.ca.gov\/privacy\/ccpa\/regs\" target=\"_blank\" rel=\"noopener noreferrer\">Consumer Privacy Act<\/a> took effect on Aug. 14, 2020.<\/li>\n<li>Brazil\u2019s <a href=\"https:\/\/www.dlapiperdataprotection.com\/index.html?t=law&amp;c=BR#:~:text=After%20several%20discussions%20and%20postponements,Data%20Protection%20Act%20(GDPR).\" target=\"_blank\" rel=\"noopener noreferrer\">General Data Protection Law<\/a> took effect on Sept. 18, 2020.<\/li>\n<li>European Union\u2019s <a href=\"https:\/\/gdpr-info.eu\/\" target=\"_blank\" rel=\"noopener noreferrer\">General Data Protection Regulation<\/a> took effect May 25, 2018, and has already companies including <a href=\"https:\/\/dataprivacymanager.net\/5-biggest-gdpr-fines-so-far-2020\/\" target=\"_blank\" rel=\"noopener noreferrer\">Amazon, WhatsApp, and Google<\/a>, enormous fines.<\/li>\n<li>Upcoming: To protect privacy, many internet browsers now block third-party cookies, and <a href=\"https:\/\/blog.google\/products\/chrome\/updated-timeline-privacy-sandbox-milestones\/\" target=\"_blank\" rel=\"noopener noreferrer\">Chrome will also phase out third-party cookies in 2023.<\/a><\/li>\n<\/ul>\n<p>Read More: <a href=\"https:\/\/www.similarweb.com\/blog\/research\/digital-analysis\/cookieless-future\/\">4 Tips to Conquer a Cookieless Future<\/a><\/p>\n<p>It may seem counter-intuitive, but while consumers seek privacy, they also want personalization.<\/p>\n<span class='bctt-click-to-tweet'><span class='bctt-ctt-text'><a href='https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fwww.similarweb.com%2Fblog%2Fecommerce%2Fretail-insights%2Fecommerce-trends%2F&#038;text=60%25%20of%20consumers%20said%20personalization%20will%20likely%20turn%20them%20into%20a%20repeat%20customer.&#038;related' target='_blank'rel=\"noopener noreferrer\">60% of consumers said personalization will likely turn them into a repeat customer. <\/a><\/span><a href='https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fwww.similarweb.com%2Fblog%2Fecommerce%2Fretail-insights%2Fecommerce-trends%2F&#038;text=60%25%20of%20consumers%20said%20personalization%20will%20likely%20turn%20them%20into%20a%20repeat%20customer.&#038;related' target='_blank' class='bctt-ctt-btn'rel=\"noopener noreferrer\">Tweet this<\/a><\/span>\n<p>This means that retailers need to create new methods to provide personalized shopping experiences, minus the privacy problems. This could include recommending products based on previous purchases, creating conversational pop-ups that engage with consumers, or adding a personalized assistant to ask shoppers about their preferences.<\/p>\n<h2>AI to automate and upsell<\/h2>\n<p>We know personalization matters and that <a href=\"https:\/\/www.perzonalization.com\/blog\/personalized-product-recommendations-in-ecommerce\/\" target=\"_blank\" rel=\"noopener noreferrer\">personalized recommendations<\/a> can increase conversion rates by a tremendous 915%. But how can you create personalized marketing to scale?<\/p>\n<p>Artificial intelligence.<\/p>\n<p>Amazon is the king of AI. 35% of Amazon\u2019s revenue comes from <a href=\"https:\/\/vwo.com\/blog\/use-upsell-cross-sell\/\">upselling or cross-selling<\/a>. That\u2019s pretty impressive.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-113909\" src=\"https:\/\/www.similarweb.com\/corp\/wp-content\/uploads\/2022\/03\/Examples-of-AI-being-used-on-Amazon-to-increase-revenue..png\" alt=\"Examples of AI being used on Amazon to increase revenue.\" width=\"607\" height=\"152\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/03\/Examples-of-AI-being-used-on-Amazon-to-increase-revenue..png 607w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/03\/Examples-of-AI-being-used-on-Amazon-to-increase-revenue.-300x75.png 300w\" sizes=\"(max-width: 607px) 100vw, 607px\" \/><\/p>\n<p>AI in eCommerce isn\u2019t just for providing recommendations to upsell or cross-sell. It can also be used to add chatbots to answer consumer questions, automate product descriptions, recommend sizes, improve search results, and even <a href=\"https:\/\/www.bbva.com\/en\/innovation\/how-artificial-intelligence-gives-ecommerce-a-boost\/\" target=\"_blank\" rel=\"noopener noreferrer\">prevent chargebacks and fraud.<\/a> The technology can score consumers based on numerous criteria and raise red flags or block transactions that could be fraudulent \u2013 a huge money-saver for online retailers.<\/p>\n<p>Overall, AI can lead to a 25% <a href=\"https:\/\/www.gartner.com\/smarterwithgartner\/top-10-trends-in-digital-commerce\" target=\"_blank\" rel=\"noopener noreferrer\">increase in all of the following<\/a>: customer satisfaction, revenue, and cost reduction. Indeed, in 2020, <a href=\"https:\/\/www.vaimo.com\/blog\/ai-in-ecommerce\/\" target=\"_blank\" rel=\"noopener noreferrer\">80% of customer interactions<\/a> online were managed by AI technology.<\/p>\n<p>If you haven\u2019t already tapped the trending technology, you should do so if you don\u2019t want to get left behind in 2022.<\/p>\n<h2>Direct to consumer<\/h2>\n<p>Top brands including <a href=\"https:\/\/www.similarweb.com\/website\/pepsi.com\/\">pepsi.com<\/a>, <a href=\"https:\/\/www.similarweb.com\/website\/kraftheinzcompany.com\/\">kraftheinzcompany.com<\/a>, and <a href=\"https:\/\/www.similarweb.com\/website\/nike.com\/\">nike.com<\/a> have recently been focusing on direct-to-consumer channels rather than selling through traditional retailers.<\/p>\n<p>Prime example: Nike began pulling away from wholesalers before the pandemic and announced that its <a href=\"https:\/\/www.cnbc.com\/2020\/09\/22\/nike-nke-reports-fiscal-q1-2021-earnings-beat.html\" target=\"_blank\" rel=\"noopener noreferrer\">digital sales soared<\/a> by 82% in the first quarter of 2020. The leading label had hoped that eCommerce would represent 30% of its sales by 2023, but it actually surpassed that goal at the start of 2020.<\/p>\n<p>Direct-to-consumer, or DTC, eCommerce sales are expected to <a href=\"https:\/\/www.emarketer.com\/content\/how-d2c-brands-diversifying-consumer-experience-disrupt-retail-industry\" target=\"_blank\" rel=\"noopener noreferrer\">reach $151.2 billion in 2022<\/a>, a 16.9% increase from 2021. The DTC eCommerce trend makes sense because it feels more personal to buy directly from a company rather than from a wholesaler. DTC retailers can create better relationships with their customers, which in turn leads to a better shopping experience and ultimately, customer loyalty. 55% of <a href=\"https:\/\/ixtenso.com\/technology\/over-half-of-online-shoppers-prefer-shopping-directly-with-brands-over-retailers.html\" target=\"_blank\" rel=\"noopener noreferrer\">consumers say they prefer DTC shopping<\/a> because of the experience.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-113910 size-full\" src=\"https:\/\/www.similarweb.com\/corp\/wp-content\/uploads\/2022\/03\/of-consumers-prefer-DTC-shopping-because-of-the-experience..png\" alt=\"55% of consumers prefer DTC shopping because of the experience.\" width=\"1920\" height=\"540\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/03\/of-consumers-prefer-DTC-shopping-because-of-the-experience..png 1920w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/03\/of-consumers-prefer-DTC-shopping-because-of-the-experience.-300x84.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/03\/of-consumers-prefer-DTC-shopping-because-of-the-experience.-1024x288.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/03\/of-consumers-prefer-DTC-shopping-because-of-the-experience.-768x216.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/03\/of-consumers-prefer-DTC-shopping-because-of-the-experience.-1536x432.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<p>Another great benefit of DTC eCommerce? Retailers have a better idea of who their customers are. Rather than just receiving a royalty check with dry financial reports from a wholesaler, retailers can learn exactly who their customers are, where they\u2019re from, what they\u2019re purchasing, and more valuable information that could be used to optimize their <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/marketing-strategy\/digital-marketing-strategy\/\">digital marketing strategy<\/a>.<\/p>\n<p>Read More: <a href=\"https:\/\/www.similarweb.com\/blog\/ecommerce\/retail-insights\/d2c-brands-q3\/\">Top Fastest-Growing D2C Brands, Q3 2021<\/a><\/p>\n<h2>A focus on retention<\/h2>\n<p>Success attracts more players \u2013 this is definitely true for eCommerce. Every day, there are more online retailers opening stores and it\u2019s estimated that there are somewhere between <a href=\"https:\/\/digitalintheround.com\/how-many-online-stores-are-there\/\" target=\"_blank\" rel=\"noopener noreferrer\">12 million and 24 million online shops<\/a> now.<\/p>\n<p>With more sellers online, this means more competition and more players competing for your keywords and in PPC auctions. This means that you may need to increase your bid to win <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/sem-ppc\/ppc-bidding\/\">keyword auctions<\/a> &#8211; but you\u2019re not the only one. In fact, studies show that <a href=\"https:\/\/datareportal.com\/reports\/digital-2021-october-global-statshot\" target=\"_blank\" rel=\"noopener noreferrer\">costs per click for online search ads increased by about 28%<\/a> between the first and third quarters of 2021.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-113911\" src=\"https:\/\/www.similarweb.com\/corp\/wp-content\/uploads\/2022\/03\/Similarweb-PPC-ad-on-Google-as-an-example-of-keyword-auctions..png\" alt=\"Similarweb PPC ad on Google as an example of keyword auctions.\" width=\"1200\" height=\"628\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/03\/Similarweb-PPC-ad-on-Google-as-an-example-of-keyword-auctions..png 1200w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/03\/Similarweb-PPC-ad-on-Google-as-an-example-of-keyword-auctions.-300x157.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/03\/Similarweb-PPC-ad-on-Google-as-an-example-of-keyword-auctions.-1024x536.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/03\/Similarweb-PPC-ad-on-Google-as-an-example-of-keyword-auctions.-768x402.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>As advertising costs increase, so do customer acquisition costs. This means that to realize the value of customers, eCommerce retailers must invest their focus on customer retention and increasing a customer\u2019s lifetime value. One way to do this is to develop a <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/sem-ppc\/retargeting-vs-remarketing\/\">remarketing strategy<\/a> to engage former and current customers. You may also want to employ other new methods to retain customers, including building an online community, implementing loyalty or referral programs, and being proactive about customer engagement.<\/p>\n<h2>Omnichannel shopping<\/h2>\n<p>From this article, you might think that everyone is buying online, but in truth, <a href=\"https:\/\/www.businessnewsdaily.com\/9836-future-of-retail.html\" target=\"_blank\" rel=\"noopener noreferrer\">40% of consumers still make purchases<\/a> in physical stores at least once a week (in addition to buying from your brand online).<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-113912\" src=\"https:\/\/www.similarweb.com\/corp\/wp-content\/uploads\/2022\/03\/Omnichannel-marketing-visualized-in-retail-and-ecommerce-scaled.png\" alt=\"Omnichannel marketing visualized in retail and eCommerce\" width=\"2560\" height=\"1362\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/03\/Omnichannel-marketing-visualized-in-retail-and-ecommerce-scaled.png 2560w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/03\/Omnichannel-marketing-visualized-in-retail-and-ecommerce-300x160.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/03\/Omnichannel-marketing-visualized-in-retail-and-ecommerce-1024x545.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/03\/Omnichannel-marketing-visualized-in-retail-and-ecommerce-768x408.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/03\/Omnichannel-marketing-visualized-in-retail-and-ecommerce-1536x817.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/03\/Omnichannel-marketing-visualized-in-retail-and-ecommerce-2048x1089.png 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<p>A personalized shopping experience isn\u2019t limited to one form of communication. So, to personalize successfully, retailers must focus on creating a cohesive experience across different channels. In fact, a recent study shows that 69% of shoppers said they <a href=\"https:\/\/segment.com\/blog\/Twilio-Segment-biggest-innovations-in-2021\/\" target=\"_blank\" rel=\"noopener noreferrer\">expect a consistent experience<\/a> across all channels, though only 24% of businesses said they were successfully investing in this.<\/p>\n<p>We\u2019re also seeing a huge trend in<a href=\"https:\/\/www.shopify.com\/retail\/showrooming-webrooming\" target=\"_blank\" rel=\"noopener noreferrer\"> \u201cshowrooming\u201d and \u201cwebrooming\u201d<\/a>. Showrooming is when a shopper visits a physical store to view products and then buys online. Webrooming is the opposite, with consumers viewing products online and then purchasing in the store. <strong>54% of consumers say they participate in showrooming and 59% say they use webrooming, so retailers looking to try these out should pay attention to putting together a consistent experience across channels.<\/strong><\/p>\n<p>Many retailers are making omnichannel a priority in 2022. In fact, with rising customer acquisition costs (CAC), this can be hugely beneficial. A recent study shows that 32% of brands are looking to <a href=\"https:\/\/www.shopify.com\/retail\/omnichannel-trends\" target=\"_blank\" rel=\"noopener noreferrer\">expand their in-person experiences<\/a> in 2022, including creating pop-up shops or getting merchandise into retail stores.<\/p>\n<h2>More ways to pay<\/h2>\n<p>Let\u2019s face it, typing in a credit card number is not the most user-friendly experience. We know that <a href=\"https:\/\/www.statista.com\/statistics\/477804\/online-shopping-cart-abandonment-rate-worldwide\/\" target=\"_blank\" rel=\"noopener noreferrer\">69.8% of shoppers drop off<\/a> somewhere between filling their cart and making the payment. One of the reasons for this whopping drop-off rate is that customers may not like the payment methods available or may not want to spend time filling in tedious payment information. Already, many online retailers offer shoppers the option to save payment information for faster checkout in the future.<\/p>\n<p>Additionally, the use of <a href=\"https:\/\/www.statista.com\/statistics\/218493\/paypals-total-active-registered-accounts-from-2010\/\" target=\"_blank\" rel=\"noopener noreferrer\">PayPal, Amazon<\/a> Pay, and Apple Pay all increased since the beginning of 2020, with PayPal\u2019s growth reaching 24% during that year in the U.S. Consumers are quickly adopting new payment methods, with 93% saying they would <a href=\"https:\/\/investor.mastercard.com\/investor-news\/investor-news-details\/2021\/Mastercard-New-Payments-Index-Consumer-Appetite-for-Digital-Payments-Takes-Off\/default.aspx\" target=\"_blank\" rel=\"noopener noreferrer\">consider emerging payment<\/a> methods such as biometrics, digital currencies, and QR codes.<\/p>\n<p>Another growing alternative payment method is cryptocurrency. The number of people investing in the <a href=\"https:\/\/www.prnewswire.com\/news-releases\/global-cryptocurrency-market-report-2021-2025--2030-transparency-in-financial-payments-are-expected-to-propel-the-growth-of-the-market-301456422.html\" target=\"_blank\" rel=\"noopener noreferrer\">cryptocurrency market is growing<\/a> \u2013 fast \u2013 the market was estimated at $1.63 billion in 2021 with a 12.9% growth rate. With more investments in this market, many are looking for ways to use cryptocurrency for shopping.<\/p>\n<p>Read More: <a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/top-crypto-websites\/\">Top Crypto Websites: Who\u2019s Winning Online and Why?<\/a><\/p>\n<p>While this is still a very new trend, several big players including Microsoft, Starbucks, PayPal, and Tesla are already <a href=\"https:\/\/www.euronews.com\/next\/2021\/12\/04\/paying-with-cryptocurrencies-these-are-the-major-companies-that-accept-cryptos-as-payment\" target=\"_blank\" rel=\"noopener noreferrer\">accepting cryptocurrency<\/a> as a payment method. Additionally, a 2020 study showed that <a href=\"https:\/\/www.businesswire.com\/news\/home\/20200115005482\/en\/HSB-Survey-Finds-One-Third-of-Small-Businesses-Accept-Cryptocurrency\" target=\"_blank\" rel=\"noopener noreferrer\">36% of small and medium-sized businesses<\/a> in the U.S. were already accepting cryptocurrency as a payment form and that <a href=\"https:\/\/investor.mastercard.com\/investor-news\/investor-news-details\/2021\/Mastercard-New-Payments-Index-Consumer-Appetite-for-Digital-Payments-Takes-Off\/default.aspx\" target=\"_blank\" rel=\"noopener noreferrer\">40% of consumers<\/a> would like to use cryptocurrency in the next year. With the controversy over this currency, it&#8217;s hard to know exactly what will happen in terms of its future as a payment method, but 2022 eCommerce trends will definitely bring a change in cryptocurrency acceptance.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-113915\" src=\"https:\/\/www.similarweb.com\/corp\/wp-content\/uploads\/2022\/03\/How-crypto-currency-is-changing-the-game..png\" alt=\"How crypto currency is changing the game.\" width=\"1200\" height=\"628\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/03\/How-crypto-currency-is-changing-the-game..png 1200w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/03\/How-crypto-currency-is-changing-the-game.-300x157.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/03\/How-crypto-currency-is-changing-the-game.-1024x536.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/03\/How-crypto-currency-is-changing-the-game.-768x402.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<h2>Smartphone-friendly purchasing<\/h2>\n<p>We might sound like dinosaurs saying that mobile usage is on the rise, but it is. <a href=\"https:\/\/www.emarketer.com\/learningcenter\/guides\/mobile-commerce-shopping-trends-stats\/\" target=\"_blank\" rel=\"noopener noreferrer\">Mcommerce<\/a>, or <strong>mobile commerce, is expected to total 40% of all eCommerce sales in 2022<\/strong>, a 21.5% increase since 2021. While mcommerce is known to have lower conversion rates than computer eCommerce, it represents a huge portion of revenues. The takeaway? Optimize for mcommerce.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-113917 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/03\/eCommerce-vs-mCommerce-scaled.png\" alt=\"eCommerce vs mCommerce\" width=\"2560\" height=\"1362\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/03\/eCommerce-vs-mCommerce-scaled.png 2560w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/03\/eCommerce-vs-mCommerce-300x160.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/03\/eCommerce-vs-mCommerce-1024x545.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/03\/eCommerce-vs-mCommerce-768x408.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/03\/eCommerce-vs-mCommerce-1536x817.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/03\/eCommerce-vs-mCommerce-2048x1089.png 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<p><strong>Another can\u2019t-miss mobile trend? Voice search.<\/strong> A 2018 study showed that <a href=\"https:\/\/www.pwc.com\/us\/en\/services\/consulting\/library\/consumer-intelligence-series\/voice-assistants.html\" target=\"_blank\" rel=\"noopener noreferrer\">72% of consumers who were aware of voice-enabled devices<\/a> were using them and 57% of these consumers were using voice commands on a smartphone. 90% of consumers said voice commands made online searching easier, and In 2020, there were <a href=\"https:\/\/vux.world\/427-million-daily-voice-searches-on-mobile-what-can-you-do-about-it\/\" target=\"_blank\" rel=\"noopener noreferrer\">427 million mobile voice searches<\/a> conducted daily, representing 20% of mobile searches.<\/p>\n<p>Your online store should be optimized for voice-command searches. This could mean using longer and more conversational keywords in your <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/seo-strategy\/\">SEO strategy<\/a> or ensuring that your content is straightforward and to the point to respond conversationally to voice searches.<\/p>\n<p>Read More:<\/p>\n<p><a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/ecommerce-seo\/\">eCommerce SEO 101: Best Practices for Online Stores<\/a><\/p>\n<p><a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/sem-ppc\/share-of-voice\/\">How to Calculate Share of Voice for SEO, PPC, and Social<\/a><\/p>\n<h2>Sustainable and ethical purchasing<\/h2>\n<p>One of the downsides of eCommerce is its negative effect on the environment. Online sales lead to an increase in packaging and waste in landfills, plus more transportation required to drive packages to their destinations.<\/p>\n<p>In 2021, 52% of consumers in the U.S. and U.K. said <a href=\"https:\/\/www.statista.com\/topics\/8200\/sustainability-in-e-commerce\/#dossierContents__outerWrapper\" target=\"_blank\" rel=\"noopener noreferrer\">they wished companies would use less packaging<\/a>, and 31% in the U.S. said they were willing to pay a premium for eco-friendly delivery options. In Germany, a recent survey found that 34.8% of consumers supported returning reusable packaging for online purchases.<\/p>\n<p>Two things brands can do to be more sustainable are to use recycled packaging materials and\/or offer greener shipping options \u2013 and it\u2019s not as hard to do as it may seem. <a href=\"https:\/\/www.dhl.com\/us-en\/home\/sustainability.html\" target=\"_blank\" rel=\"noopener noreferrer\">DHL GoGreen<\/a> is a carbon-neutral shipping option available in 40 countries today, for example.<\/p>\n<p>On the ethical side, consumers today are interested in transparency about how brands conduct business. This goes from ensuring an <a href=\"https:\/\/goodcarts.co\/the-ins-and-outs-of-ethical-ecommerce\/\" target=\"_blank\" rel=\"noopener noreferrer\">ethical supply chain<\/a> that employs fair labor practices and ethical sourcing of raw materials, to using fair marketing tactics.<\/p>\n<p>One big ethical purchasing movement is the #OptOutside alternative to Black Friday. Some companies recently pledged to close on Thanksgiving, giving employees and shoppers more time to spend with their families rather than focus on consumerism. Many younger shoppers appreciate these efforts, leading to more customer loyalty.<\/p>\n<h2>Be ready for 2022<\/h2>\n<p>The future of eCommerce is evolving, and so should your business. Do this, and we\u2019re sure you\u2019ll see the results in your ROI.<\/p>\n    <div class=\"post-banner post-banner--base\">\n        <div class=\"post-banner__wrapper\">\n            <div class=\"post-banner__text\">\n                                    <p class=\"post-banner__title\">Get More eCommerce Insights<\/p>\n                                    <p class=\"post-banner__subtitle\">Track your competitors and grow your business with Similarweb.<\/p>\n                                <div class=\"post-banner__button-wrapper\">\n                                            <a class=\"swui-button swui-button--solid swui-button--primary post-banner__button js-post-banner\"\n                           href=\"https:\/\/account.similarweb.com\"\n                           data-disable-dynamic-tracking\n                        >Book a demo<\/a>\n                                    <\/div>\n            <\/div>\n                    <\/div>\n    <\/div>\n\n<h2>FAQ<\/h2>\n<p><strong>Is eCommerce growing?<\/strong><\/p>\n<p>Yes! More and more retailers are opening up online stores to compete for online sales. We\u2019re also seeing consumers spending more online thanks to the convenience of shopping from their own homes.<\/p>\n<p><strong>Will eCommerce be profitable in 2022?<\/strong><\/p>\n<p>Average profit margins for eCommerce are about 40%, but of course, this varies from business to business.<\/p>\n<p><strong>Do I need to adopt all of these trends?<\/strong><\/p>\n<p>Decide what\u2019s best for your business by looking at what your competitors are doing and at what\u2019s happening in your industry. With this knowledge, decide what you want to do and where you think you could be successful.<\/p>\n<p><strong>How do I know if I am successful?<\/strong><\/p>\n<p>As with any business initiative, it\u2019s important to create goals or KPIs when you start. This way, you\u2019ll have concrete measures to decide whether you successfully adopted a trend.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>2020 was the year of the eCommerce boom. As back-to-back lockdowns and quarantines kept consumers at home, eyes drifted online, leading to a 31.8% increase in eCommerce since the previous year. Of course, eCommerce is still growing. Predictions estimate that global revenues from online shopping will reach $5 trillion in 2022 \u2013 the first time [&hellip;]<\/p>\n","protected":false},"author":198,"featured_media":113920,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[6189,6588],"tags":[],"class_list":["post-113897","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce","category-retail-insights"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>10 eCommerce Trends to Watch in 2022 | Similarweb<\/title>\n<meta name=\"description\" content=\"The \u201890s will always smell like cucumber melon. Why? Trends. Here are the top eCommerce trends to watch in 2022 to reach your audience and leave an impression.\" \/>\n<meta name=\"robots\" content=\"max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.similarweb.com\/blog\/ecommerce\/retail-insights\/ecommerce-trends\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sarah Mehlman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"15 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/ecommerce\/retail-insights\/ecommerce-trends\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/ecommerce\/retail-insights\/ecommerce-trends\/\"},\"author\":{\"name\":\"Sarah Mehlman\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/#\/schema\/person\/1445056f91bbac6c8191b2fb67cbe170\"},\"headline\":\"Top 10 eCommerce Trends to Watch in 2022\",\"datePublished\":\"2022-03-10T05:44:15+00:00\",\"dateModified\":\"2025-07-21T09:10:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/ecommerce\/retail-insights\/ecommerce-trends\/\"},\"wordCount\":2310,\"publisher\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/ecommerce\/retail-insights\/ecommerce-trends\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/03\/Ecommerce-trends-to-watch.png\",\"articleSection\":[\"Ecommerce\",\"Retail Insights\"],\"inLanguage\":\"\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/ecommerce\/retail-insights\/ecommerce-trends\/\",\"url\":\"https:\/\/www.similarweb.com\/blog\/ecommerce\/retail-insights\/ecommerce-trends\/\",\"name\":\"10 eCommerce Trends to Watch in 2022 | Similarweb\",\"isPartOf\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/ecommerce\/retail-insights\/ecommerce-trends\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/ecommerce\/retail-insights\/ecommerce-trends\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/03\/Ecommerce-trends-to-watch.png\",\"datePublished\":\"2022-03-10T05:44:15+00:00\",\"dateModified\":\"2025-07-21T09:10:21+00:00\",\"description\":\"The \u201890s will always smell like cucumber melon. 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