{"id":113959,"date":"2022-03-10T11:41:21","date_gmt":"2022-03-10T11:41:21","guid":{"rendered":"https:\/\/www.similarweb.com\/corp\/?p=113959"},"modified":"2025-07-21T09:00:22","modified_gmt":"2025-07-21T09:00:22","slug":"amazon-vs-ebay","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/ecommerce\/amazon-insights\/amazon-vs-ebay\/","title":{"rendered":"Selling on Amazon vs. eBay: The eCommerce Showdown"},"content":{"rendered":"

If there\u2019s one thing consumers have a ton of, it\u2019s options. From department stores’ bespoke boutiques to online hype hubs, there seems to always be a new must-have brand on the rise.<\/p>\n

As the number of consumers continues to grow, so is the popularity of one-stop online marketplaces<\/a> that offer everything from beauty and personal care, to consumer electronics, food, apparel, and more.<\/p>\n

Different marketplaces have specific requirements, product categories, audiences, and listing fees. It\u2019s your job to compare and choose the best one to support your business needs. But don\u2019t worry \u2013 we\u2019re here to get you started.<\/p>\n

Amazon and eBay are two of the largest e-tailers in the world, and unsurprisingly, are often the first choice for online shoppers.<\/p>\n

To help you determine which marketplace is the best fit for your brand, we\u2019ve conducted the ultimate comparison using insights from Similarweb Web Intelligence<\/a>. Read on to see how the battle plays out.<\/p>\n

\"selling<\/p>\n

What\u2019s the difference between Amazon and eBay?<\/h2>\n

From the outside, selling on Amazon and eBay might not look that different. Both are synonymous with the definition of an online marketplace<\/a>, offer a wide array of consumer products, and have been household names for years.<\/p>\n

One key difference, however, is that eBay also functions as an auction platform with the added buy it now option<\/a>. For that reason, it\u2019s the main choice for those looking to sell both new and used products.<\/p>\n

Additionally, eBay works only with third-party retailers \u2013 either individuals or businesses. Amazon does this in addition to selling products from its own private label<\/a>.<\/p>\n

Another key difference? When it comes to revenue, Amazon is the titan of the industry. Case in point \u2013 it recently announced its net sales increased 22% to $469.8 billion in 2021<\/a>.<\/p>\n

What does the data say \u2013 eBay or Amazon?<\/h2>\n

As a whole, amazon.com is the traffic winner<\/a>. The site earned 2 billion visits in the U.S. between January 2021-2022. By comparison, ebay.com clocked in at 632 million. Both sites maintained steady levels of traffic throughout the year, with peaks occurring around the holidays for both, and during Prime Day for Amazon.<\/p>\n

Checking website traffic<\/a> can give a macro view of each marketplace online, but if you\u2019re a retailer selling a specific product, such as only consumer electronics or only apparel, you\u2019ll want to dive deeper into the eCommerce metrics<\/a> for that segment.<\/p>\n

\"amazon<\/p>\n

With the right tools, you can track consumer behavior<\/a>, keyword competitiveness, and conversion rates<\/a> across different segments to dive deeper into the metrics that matter most.<\/p>\n

Check out this quick video on how to do all that and more with Shopper Intelligence<\/a>, or keep reading for our eBay and Amazon comparison.<\/p>\n