{"id":115253,"date":"2022-03-24T09:18:09","date_gmt":"2022-03-24T09:18:09","guid":{"rendered":"https:\/\/www.similarweb.com\/corp\/?p=115253"},"modified":"2025-07-20T13:14:26","modified_gmt":"2025-07-20T13:14:26","slug":"new-company-analysis","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/new-company-analysis\/","title":{"rendered":"Fresh Updates: Analyze Entire Companies With Company Analysis"},"content":{"rendered":"<p>In the digital world, markets move faster than ever. Nowadays, a market researcher\u2019s job is never done. But that doesn\u2019t mean your hard work has to be, well, hard. We\u2019ve come up with new ways that can help you work smarter, play harder, and outmaneuver your competition.<\/p>\n<p>Take a look at our latest updates and feature enhancements below&#x1f447;<\/p>\n<h2>1. Build an in-depth view of any company\u2019s digital footprint<\/h2>\n<h3>Analyze companies with Company Analysis<\/h3>\n<p>Ever needed to <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/marketing-strategy\/competitive-landscape-analysis\/\">understand your competitive landscape<\/a> through a company-level lens rather than a website-level view?<\/p>\n<p>To understand how your company compares to your closest rivals, you need a holistic view of your digital performances \u2013 not a snapshot of individual websites. But compiling a detailed analysis of a company and all its entities (including websites, subdomains, and website segments) takes hours. At best.<\/p>\n<p>Company Analysis speeds up that process and delivers answers quickly by defining any company based on the multiple websites or domains it owns, to reveal its aggregated digital reach and performance. You can then compare the reach and performance of other companies defined in the same way. Smart, right?<\/p>\n<p>It provides business strategists and analysts a comprehensive view of any company\u2019s digital footprint to explore its total audience reach and break down each entity for further analysis.<\/p>\n<p>This premium feature empowers strategy teams and marketing leaders to analyze global brands with international operations, spread across multiple domains, subdomains, and regions.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-115281\" src=\"https:\/\/www.similarweb.com\/corp\/wp-content\/uploads\/2022\/03\/DRI_gif.gif\" alt=\"Build an in-depth view of any company\u2019s digital footprint\" width=\"512\" height=\"338\" \/><br \/>\n<a href=\"https:\/\/pro.similarweb.com\/#\/research\/competitivetracking\/home\">Try it out<\/a><\/p>\n<p>Company Analysis helps you:<\/p>\n<ul>\n<li>Build your analysis and reporting at an entity level, including every subdomain<\/li>\n<li><a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/market-opportunities\/\">Discover market opportunities<\/a> by analyzing your competitors\u2019 aggregated digital performance<\/li>\n<li>Reveal a company\u2019s total audience or the number of <a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/unique-visitors\/\">unique visitors<\/a> across all its assets<\/li>\n<li>Get an inside view into a company\u2019s traffic and engagement over time, including key metrics like visits, <a href=\"https:\/\/www.similarweb.com\/blog\/research\/business-benchmarking\/pageviews\/\">page views<\/a>, <a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/bounce-rate\/\">bounce rate<\/a>, and more<\/li>\n<li>Add a filter to view a specific country, or see aggregated data worldwide<\/li>\n<\/ul>\n<h2>2. Size your market opportunity (TAM) and calculate the number of people within your industry<\/h2>\n<h3>Measure unique visitors for Industry Analysis<\/h3>\n<p>When sizing <a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/market-potential\/\">market potential<\/a>, calculating the actual number of people in a market based on the sum of Total Monthly Visits can be challenging.<\/p>\n<p>To make things easier, we released the Unique Visitors metric for <a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/industry-analysis\/\">Industry Analysis<\/a>. It even works for your <a href=\"https:\/\/support.similarweb.com\/hc\/en-us\/articles\/212912529-Custom-Industry\">Custom Industries<\/a>, so you can measure Unique Visitors and the <a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/market-sizing\/\">total addressable market<\/a> based on your personalized industry view.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-115256\" src=\"https:\/\/www.similarweb.com\/corp\/wp-content\/uploads\/2022\/03\/Unique-visitors-for-industry-analysis.png\" alt=\"Unique visitors for industry analysis\" width=\"1300\" height=\"763\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/03\/Unique-visitors-for-industry-analysis.png 1300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/03\/Unique-visitors-for-industry-analysis-300x176.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/03\/Unique-visitors-for-industry-analysis-1024x601.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/03\/Unique-visitors-for-industry-analysis-768x451.png 768w\" sizes=\"(max-width: 1300px) 100vw, 1300px\" \/><\/p>\n<h2>3. Trend out Audience Overlap over time to understand shifts in audience behavior<\/h2>\n<h3>New graph shows Audience Overlap over time<\/h3>\n<p><a href=\"https:\/\/www.similarweb.com\/blog\/research\/audience-and-brand-building\/market-audience-sizing\/\">Audience Overlap<\/a> enables you to analyze shared audiences across multiple websites to determine the size of an audience, benchmark your performance, and identify untapped audience growth opportunities.<\/p>\n<p>To improve speed-to-insight, we\u2019ve included a new graph \u2018Shared unique audience over time\u2019 so you can easily analyze the trend of the shared audience with other key players.<\/p>\n<p>We\u2019ve also enhanced the feature with a table view, exposing new metrics that will help you answer key strategic questions such as:<\/p>\n<ul>\n<li>How loyal is my audience compared to others in the comparison?<\/li>\n<li>What is the potential audience I have not reached?<\/li>\n<li>Do I have an untapped opportunity to expand my audience by getting some of my competitor\u2019s visitors?<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-115257\" src=\"https:\/\/www.similarweb.com\/corp\/wp-content\/uploads\/2022\/03\/Audience-overlap-over-time.png\" alt=\"Audience overlap over time\" width=\"1306\" height=\"758\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/03\/Audience-overlap-over-time.png 1306w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/03\/Audience-overlap-over-time-300x174.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/03\/Audience-overlap-over-time-1024x594.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/03\/Audience-overlap-over-time-768x446.png 768w\" sizes=\"(max-width: 1306px) 100vw, 1306px\" \/><br \/>\n<a href=\"https:\/\/pro.similarweb.com\/#\/digitalsuite\/websiteanalysis\/audience-overlap\/cnn.com,washingtonpost.com,nytimes.com,foxnews.com\/*\/840\/12m?webSource=Desktop\">Try it out<\/a><\/p>\n<h2>4. Save time building Custom Industries and improve team collaboration<\/h2>\n<h3>Shared Custom Industries<\/h3>\n<p>With Shared Custom Industries within Industry Analysis, you can start analyzing your market \u2013 without spending time recreating a Custom Industry.<\/p>\n<p>For example, if your colleague has already built a Custom Industry, you can easily search and select it from the Industry Analysis homepage without having to create your own. It\u2019s so simple, anyone can use it!<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-115259\" src=\"https:\/\/www.similarweb.com\/corp\/wp-content\/uploads\/2022\/03\/Web-industry-analysis.png\" alt=\"Web industry analysis\" width=\"1304\" height=\"759\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/03\/Web-industry-analysis.png 1304w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/03\/Web-industry-analysis-300x175.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/03\/Web-industry-analysis-1024x596.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/03\/Web-industry-analysis-768x447.png 768w\" sizes=\"(max-width: 1304px) 100vw, 1304px\" \/><\/p>\n<p><strong>Want to try it out for yourself?<\/strong><\/p>\n<p>Check out our new features by <strong><a href=\"https:\/\/pro.similarweb.com\/\">logging into your Similarweb account<\/a><\/strong> or <strong><a href=\"https:\/\/www.similarweb.com\/corp\/contact-us\/\">get in touch for a demo<\/a><\/strong>.<\/p>\n<p>Have any feedback to share? We love hearing your ideas. Get in touch with the team to share or with your account manager.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the digital world, markets move faster than ever. Nowadays, a market researcher\u2019s job is never done. But that doesn\u2019t mean your hard work has to be, well, hard. We\u2019ve come up with new ways that can help you work smarter, play harder, and outmaneuver your competition. Take a look at our latest updates and [&hellip;]<\/p>\n","protected":false},"author":304,"featured_media":115375,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[6481,6712,2809],"tags":[],"class_list":["post-115253","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-research","category-product-updates","category-research"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>New Ways to Use Similarweb Company Analysis | Similarweb<\/title>\n<meta name=\"description\" content=\"Check out new releases for business leaders, strategists, and marketing professionals to accelerate competitive intelligence, market analysis, and growth.\" \/>\n<meta name=\"robots\" content=\"max-snippet:-1, max-image-preview:large, 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