{"id":115266,"date":"2022-03-24T10:23:48","date_gmt":"2022-03-24T10:23:48","guid":{"rendered":"https:\/\/www.similarweb.com\/corp\/?p=115266"},"modified":"2025-08-05T11:42:28","modified_gmt":"2025-08-05T11:42:28","slug":"mobile-traffic","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/mobile-traffic\/","title":{"rendered":"Mobile Traffic 2.0: Dive Deeper Into Mobile Search Traffic"},"content":{"rendered":"<p>Mobile traffic now accounts for over 50% of total traffic. So getting a detailed overview of the mobile ecosystem is an essential part of any <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/marketing-strategy\/digital-marketing-strategy\/\">digital marketing strategy<\/a>. After all, understanding mobile <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/keyword-search-volume\/\">keyword search volume<\/a> and traffic can help to prioritize promotion and <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/marketing-strategy\/marketing-tactics\/\">marketing tactics<\/a> more effectively.<\/p>\n<p>That\u2019s why we\u2019ve just released a major update to the mobile data we deliver to you. So major, we\u2019ve had to give the tool a brand new name.<\/p>\n<p>Move over, <strong>Mobile Competitors*<\/strong>, and make way for <strong>Mobile Traffic 2.0!<\/strong><\/p>\n<p>Mobile Traffic 2.0 offers:<\/p>\n<ul>\n<li>More coverage<\/li>\n<li>Better accuracy<\/li>\n<li>New metrics<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone wp-image-115268 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/03\/Mobile-traffice-2.0-dashboard.png\" alt=\"Mobile traffice 2.0 dashboard\" width=\"960\" height=\"540\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/03\/Mobile-traffice-2.0-dashboard.png 960w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/03\/Mobile-traffice-2.0-dashboard-300x169.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/03\/Mobile-traffice-2.0-dashboard-768x432.png 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/p>\n<h2>Now featuring<\/h2>\n<p>Here\u2019s a glimpse at some of the new features you\u2019ll find:<\/p>\n<h3>Mobile Search Visits<\/h3>\n<p>For the first time, you\u2019ll see actual mobile visits (not just search volume) for any keyword, including the split between organic vs. paid traffic.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-115284\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/03\/Screenshot_1-2.png\" alt=\"Total mobile visits split between organic and paid traffic.\" width=\"1300\" height=\"550\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/03\/Screenshot_1-2.png 1300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/03\/Screenshot_1-2-300x127.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/03\/Screenshot_1-2-1024x433.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/03\/Screenshot_1-2-768x325.png 768w\" sizes=\"(max-width: 1300px) 100vw, 1300px\" \/><\/p>\n<h3>Search Volume Split<\/h3>\n<p>You can now see the search volume split between mobile and desktop \u2013 for any keyword.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-115285\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/03\/Screenshot_2-1.png\" alt=\"Total search volume split between mobile and desktop.\" width=\"1304\" height=\"558\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/03\/Screenshot_2-1.png 1304w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/03\/Screenshot_2-1-300x128.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/03\/Screenshot_2-1-1024x438.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/03\/Screenshot_2-1-768x329.png 768w\" sizes=\"(max-width: 1304px) 100vw, 1304px\" \/><\/p>\n<h3>Traffic Distribution<\/h3>\n<p>Get a high-level view of traffic trends and <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/marketing-strategy\/traffic-share\/\">traffic share<\/a> for up to 10 domains, in an easy-to-digest graph and gain a wider perspective of the <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/high-and-low-competition-keywords\/\">competition for the keyword.<\/a><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-115288\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/03\/Screenshot_5.png\" alt=\"Traffic trend and traffic share over time.\" width=\"1303\" height=\"755\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/03\/Screenshot_5.png 1303w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/03\/Screenshot_5-300x174.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/03\/Screenshot_5-1024x593.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/03\/Screenshot_5-768x445.png 768w\" sizes=\"(max-width: 1303px) 100vw, 1303px\" \/><\/p>\n<h3>Domain Search Visits<\/h3>\n<p>Now you get mobile visits at an aggregate level for the keyword and can <a href=\"https:\/\/www.similarweb.com\/website\/\">see each website\u2019s traffic<\/a> share \u2013 both in absolute numbers and percentage.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-115286\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/03\/Screenshot_3-1.png\" alt=\"Mobile Traffic 2.0 feature showing website's traffic share in absolute numbers and percentage.\" width=\"1309\" height=\"757\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/03\/Screenshot_3-1.png 1309w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/03\/Screenshot_3-1-300x173.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/03\/Screenshot_3-1-1024x592.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/03\/Screenshot_3-1-768x444.png 768w\" sizes=\"(max-width: 1309px) 100vw, 1309px\" \/><\/p>\n<h3>AMP (Google&#8217;s Accelerated Mobile Pages)<\/h3>\n<p>With AMP data, you can now see which sites use it, and filter results to only show sites that have it (or that don\u2019t).<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-115287\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/03\/Screenshot_4.png\" alt=\"Mobile Traffic 2.0 feature showing which sites use AMP.\" width=\"1308\" height=\"754\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/03\/Screenshot_4.png 1308w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/03\/Screenshot_4-300x173.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/03\/Screenshot_4-1024x590.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/03\/Screenshot_4-768x443.png 768w\" sizes=\"(max-width: 1308px) 100vw, 1308px\" \/><\/p>\n<p>We hope these features help you find new opportunities to grow your <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/seo-strategy\/\">SEO strategy<\/a> and get to know the competition better.<\/p>\n<p>Looking for Mobile Traffic 2.0? Head to Search&gt; <a href=\"https:\/\/www.similarweb.com\/corp\/search\/features\/keyword-analysis\/\">Keyword Analysis<\/a> &gt; Mobile Traffic 2.0.<\/p>\n<p>* Mobile Traffic 2.0 is the latest version of what was previously known as the \u201cMobile Competitors\u201d tool. Currently, both are available on the platform (the old one has been renamed to \u201cMobile Traffic\u201d).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mobile traffic now accounts for over 50% of total traffic. So getting a detailed overview of the mobile ecosystem is an essential part of any digital marketing strategy. After all, understanding mobile keyword search volume and traffic can help to prioritize promotion and marketing tactics more effectively. That\u2019s why we\u2019ve just released a major update [&hellip;]<\/p>\n","protected":false},"author":280,"featured_media":115277,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[2803,6712,6345,6698],"tags":[],"class_list":["post-115266","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-product-updates","category-seo","category-updates"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mobile Traffic 2.0 is Here. Dive Into Mobile Data | Similarweb<\/title>\n<meta name=\"description\" content=\"Grow your strategy and better understand your competition with deeper, more accurate data, and a wider variety of metrics in our Mobile Traffic 2.0 feature.\" \/>\n<meta name=\"robots\" content=\"max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/mobile-traffic\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Owen Badham\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/mobile-traffic\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/mobile-traffic\/\"},\"author\":{\"name\":\"Owen Badham\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/#\/schema\/person\/e10c17fc0852010ecda9c642c56086ce\"},\"headline\":\"Mobile Traffic 2.0: Dive Deeper Into Mobile Search Traffic\",\"datePublished\":\"2022-03-24T10:23:48+00:00\",\"dateModified\":\"2025-08-05T11:42:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/mobile-traffic\/\"},\"wordCount\":322,\"publisher\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/mobile-traffic\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/03\/image6.png\",\"articleSection\":[\"Marketing\",\"Product Updates\",\"SEO\",\"Updates\"],\"inLanguage\":\"\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/mobile-traffic\/\",\"url\":\"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/mobile-traffic\/\",\"name\":\"Mobile Traffic 2.0 is Here. Dive Into Mobile Data | Similarweb\",\"isPartOf\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/mobile-traffic\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/mobile-traffic\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/03\/image6.png\",\"datePublished\":\"2022-03-24T10:23:48+00:00\",\"dateModified\":\"2025-08-05T11:42:28+00:00\",\"description\":\"Grow your strategy and better understand your competition with deeper, more accurate data, and a wider variety of metrics in our Mobile Traffic 2.0 feature.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/mobile-traffic\/#breadcrumb\"},\"inLanguage\":\"\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/mobile-traffic\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/mobile-traffic\/#primaryimage\",\"url\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/03\/image6.png\",\"contentUrl\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/03\/image6.png\",\"width\":800,\"height\":474,\"caption\":\"Mobile Traffic 2.0: Dive Deeper Into Mobile Search Traffic\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/mobile-traffic\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.similarweb.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Mobile Traffic 2.0: Dive Deeper Into Mobile Search Traffic\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/#website\",\"url\":\"https:\/\/www.similarweb.com\/blog\/\",\"name\":\"Similarweb\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.similarweb.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/#organization\",\"name\":\"Similarweb\",\"url\":\"https:\/\/www.similarweb.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/03\/1587374135933.png\",\"contentUrl\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/03\/1587374135933.png\",\"width\":200,\"height\":200,\"caption\":\"Similarweb\"},\"image\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/Similarweb\",\"https:\/\/x.com\/Similarweb\",\"https:\/\/www.youtube.com\/channel\/UCVCI01HR6iB4AA4ChW08cvQ\",\"https:\/\/www.instagram.com\/similarwebinsights\/\",\"https:\/\/www.linkedin.com\/company\/similarweb\",\"https:\/\/en.wikipedia.org\/wiki\/Similarweb\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/#\/schema\/person\/e10c17fc0852010ecda9c642c56086ce\",\"name\":\"Owen Badham\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/09\/owen_badham_profile-1.jpg\",\"contentUrl\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/09\/owen_badham_profile-1.jpg\",\"caption\":\"Owen Badham\"},\"description\":\"A passionate product marketer and communicator with 10+ years expertise in the SaaS sector, placing the product marketing function at the heart of strategic business decision making. Specialities: Product launch delivery, collateral production, GTM strategy, cross-functional communicator, red wine drinker.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/owenbadham\/\"],\"url\":\"https:\/\/www.similarweb.com\/blog\/author\/owen-badham\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Mobile Traffic 2.0 is Here. Dive Into Mobile Data | Similarweb","description":"Grow your strategy and better understand your competition with deeper, more accurate data, and a wider variety of metrics in our Mobile Traffic 2.0 feature.","robots":{"max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/mobile-traffic\/","twitter_misc":{"Written by":"Owen Badham","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/mobile-traffic\/#article","isPartOf":{"@id":"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/mobile-traffic\/"},"author":{"name":"Owen Badham","@id":"https:\/\/www.similarweb.com\/blog\/#\/schema\/person\/e10c17fc0852010ecda9c642c56086ce"},"headline":"Mobile Traffic 2.0: Dive Deeper Into Mobile Search Traffic","datePublished":"2022-03-24T10:23:48+00:00","dateModified":"2025-08-05T11:42:28+00:00","mainEntityOfPage":{"@id":"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/mobile-traffic\/"},"wordCount":322,"publisher":{"@id":"https:\/\/www.similarweb.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/mobile-traffic\/#primaryimage"},"thumbnailUrl":"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/03\/image6.png","articleSection":["Marketing","Product Updates","SEO","Updates"],"inLanguage":""},{"@type":"WebPage","@id":"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/mobile-traffic\/","url":"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/mobile-traffic\/","name":"Mobile Traffic 2.0 is Here. Dive Into Mobile Data | Similarweb","isPartOf":{"@id":"https:\/\/www.similarweb.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/mobile-traffic\/#primaryimage"},"image":{"@id":"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/mobile-traffic\/#primaryimage"},"thumbnailUrl":"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/03\/image6.png","datePublished":"2022-03-24T10:23:48+00:00","dateModified":"2025-08-05T11:42:28+00:00","description":"Grow your strategy and better understand your competition with deeper, more accurate data, and a wider variety of metrics in our Mobile Traffic 2.0 feature.","breadcrumb":{"@id":"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/mobile-traffic\/#breadcrumb"},"inLanguage":"","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/mobile-traffic\/"]}]},{"@type":"ImageObject","inLanguage":"","@id":"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/mobile-traffic\/#primaryimage","url":"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/03\/image6.png","contentUrl":"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/03\/image6.png","width":800,"height":474,"caption":"Mobile Traffic 2.0: Dive Deeper Into Mobile Search Traffic"},{"@type":"BreadcrumbList","@id":"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/mobile-traffic\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.similarweb.com\/"},{"@type":"ListItem","position":2,"name":"Mobile Traffic 2.0: Dive Deeper Into Mobile Search Traffic"}]},{"@type":"WebSite","@id":"https:\/\/www.similarweb.com\/blog\/#website","url":"https:\/\/www.similarweb.com\/blog\/","name":"Similarweb","description":"","publisher":{"@id":"https:\/\/www.similarweb.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.similarweb.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":""},{"@type":"Organization","@id":"https:\/\/www.similarweb.com\/blog\/#organization","name":"Similarweb","url":"https:\/\/www.similarweb.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"","@id":"https:\/\/www.similarweb.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/03\/1587374135933.png","contentUrl":"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/03\/1587374135933.png","width":200,"height":200,"caption":"Similarweb"},"image":{"@id":"https:\/\/www.similarweb.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Similarweb","https:\/\/x.com\/Similarweb","https:\/\/www.youtube.com\/channel\/UCVCI01HR6iB4AA4ChW08cvQ","https:\/\/www.instagram.com\/similarwebinsights\/","https:\/\/www.linkedin.com\/company\/similarweb","https:\/\/en.wikipedia.org\/wiki\/Similarweb"]},{"@type":"Person","@id":"https:\/\/www.similarweb.com\/blog\/#\/schema\/person\/e10c17fc0852010ecda9c642c56086ce","name":"Owen Badham","image":{"@type":"ImageObject","inLanguage":"","@id":"https:\/\/www.similarweb.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/09\/owen_badham_profile-1.jpg","contentUrl":"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/09\/owen_badham_profile-1.jpg","caption":"Owen Badham"},"description":"A passionate product marketer and communicator with 10+ years expertise in the SaaS sector, placing the product marketing function at the heart of strategic business decision making. Specialities: Product launch delivery, collateral production, GTM strategy, cross-functional communicator, red wine drinker.","sameAs":["https:\/\/www.linkedin.com\/in\/owenbadham\/"],"url":"https:\/\/www.similarweb.com\/blog\/author\/owen-badham\/"}]}},"lang":"en","translations":{"en":115266,"pt":119127},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/posts\/115266","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/users\/280"}],"replies":[{"embeddable":true,"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/comments?post=115266"}],"version-history":[{"count":5,"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/posts\/115266\/revisions"}],"predecessor-version":[{"id":205291,"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/posts\/115266\/revisions\/205291"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/media\/115277"}],"wp:attachment":[{"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/media?parent=115266"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/categories?post=115266"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/tags?post=115266"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}