{"id":118528,"date":"2022-04-20T10:13:44","date_gmt":"2022-04-20T10:13:44","guid":{"rendered":"https:\/\/www.similarweb.com\/corp\/?p=118528"},"modified":"2025-08-05T07:57:13","modified_gmt":"2025-08-05T07:57:13","slug":"digital-benchmarking","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/research\/business-benchmarking\/digital-benchmarking\/","title":{"rendered":"How to Do Digital Benchmarking Right"},"content":{"rendered":"<p>Today&#8217;s business landscape demands a <a href=\"https:\/\/www.similarweb.com\/blog\/research\/digital-analysis\/digital-strategy\/\">digital strategy<\/a> from every business, no matter the industry. That fact motivates about <a href=\"https:\/\/www.wire19.com\/89-organizations-either-adopted-or-plans-to-adopt-digital-first-strategy\/\" target=\"_blank\" rel=\"noopener noreferrer\">89% of enterprises<\/a> to implement or plan to implement a digital strategy.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-118531 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/04\/digital-benchmarking-percent-callout.png\" alt=\"89% of enterprises to implement or plan to implement a digital strategy.\" width=\"1920\" height=\"540\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/04\/digital-benchmarking-percent-callout.png 1920w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/04\/digital-benchmarking-percent-callout-300x84.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/04\/digital-benchmarking-percent-callout-1024x288.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/04\/digital-benchmarking-percent-callout-768x216.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/04\/digital-benchmarking-percent-callout-1536x432.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<p>The remaining 11%? The competition will sweep them under the rug. Speaking of competition, how do you weigh your digital strategy against your competitors?<\/p>\n<p>Let\u2019s go over the basics of digital benchmarking, why your business needs it, and what key metrics you should be looking at.<\/p>\n<h2>What is digital benchmarking?<\/h2>\n<p>First things first: a <a href=\"https:\/\/www.similarweb.com\/blog\/research\/business-benchmarking\/ultimate-guide-benchmarking\/\">benchmark<\/a> is just another way to say comparison. In this context, digital benchmarking is a comparison of your entire digital strategy, or parts of it, to a competitor in the same industry.<\/p>\n<p>Like everything else in life, digital brands fall on a bell curve, and all have different \u201cnormals\u201d based on their strategy. Digital benchmarking lets you map out your competitors and industry to see what works, who\u2019s winning, and why.<\/p>\n<p>Here are a few examples of digital benchmarks you may use:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.similarweb.com\/blog\/research\/business-benchmarking\/social-media-benchmarks\/\">Social media<\/a> engagement and following<\/li>\n<li>News activity<\/li>\n<li>Mobile and web traffic<\/li>\n<li><a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/bounce-rate\/\">Bounce<\/a> and click rates<\/li>\n<\/ul>\n<p>Your benchmarks should be measurable and comparable so that you can take away valuable insights.<\/p>\n<p>Bottom line? Digital benchmarking reveals information about your and your competitor&#8217;s strategies, and how they use industry trends to inform those strategies.<\/p>\n<p>This includes highlighting your strengths and pitfalls, allowing you to look to your competitors&#8217; behavior as inspiration for improvement.<\/p>\n<p>Digital benchmarks also highlight the positives in your strategy, illuminating what strategies to keep using. After compiling information, you can organize insights into <a href=\"https:\/\/www.similarweb.com\/blog\/research\/digital-analysis\/digital-scorecards\/\">digital scorecards<\/a> to tackle each metric one by one.<\/p>\n    <div class=\"post-banner post-banner--base\">\n        <div class=\"post-banner__wrapper\">\n            <div class=\"post-banner__text\">\n                                    <p class=\"post-banner__title\">Get Your Free Digital Scorecards<\/p>\n                                    <p class=\"post-banner__subtitle\">Choose from 9 different templates to get started<\/p>\n                                <div class=\"post-banner__button-wrapper\">\n                    <div\n    data-contact-us=\"split\"\ndata-corp-form-type=\"split-download\"\ndata-contact-us-should-get-chilipiper=\"false\"\ndata-contact-us-i18n-subtitle3_tell_us_more=\" \"\ndata-contact-us-boolean-always-show-phone=\"false\"\ndata-contact-us-i18n-title=\"Get the scorecard templates\"\ndata-contact-us-i18n-subtitle1=\"Download now\"\ndata-contact-us-i18n-submit_button=\"Download\"\ndata-contact-us-i18n-success_title=\"Thanks for downloading\"\ndata-contact-us-i18n-success_subtitle=\"Time to get started on your digital analysis\"\ndata-contact-us-i18n-success_sub_subtitle=\"Ready to dive deeper?\"\ndata-contact-us-file-url=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/12\/Digital-Scorecard-Templates.xlsx\"\ndata-contact-us-hidden-file-url=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/12\/Digital-Scorecard-Templates.xlsx\"\ndata-contact-us-hidden-asset-type=\"Report\"\ndata-contact-us-hidden-campaign-name=\"digital scorecards\"\ndata-contact-us-hidden-campaign-region=\"ALL\"\ndata-contact-us-hidden-campaign-solution=\"Audience Intelligence\/Purchase Intelligence\"\ndata-contact-us-hidden-sub-subject=\" \"\ndata-contact-us-hidden-subject=\"no cu\"\ndata-contact-us-hidden-message=\"I want to download the file\"\ndata-contact-us-hidden-cta-description=\"Download now\"\ndata-contact-us-hidden-cta-url=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/12\/Digital-Scorecard-Templates.xlsx\"\ndata-contact-us-hidden-button-caption=\"Download now\"\n>\n            <button\n                class=\"swui-button swui-button--solid swui-button--primary post-banner__button js-post-banner\" data-analytics-category=\"Form\"\ndata-analytics-label=\"How to Do Digital Benchmarking Right\"\n>\n            Download now        <\/button>\n    <\/div>\n                <\/div>\n            <\/div>\n                    <\/div>\n    <\/div>\n\n<p>These insights will influence your future strategies, budget, resource allocation, and interactions with industry trends.<\/p>\n<p>You can also use <a href=\"https:\/\/www.similarweb.com\/blog\/research\/business-benchmarking\/scorecards-trends\/\">historical trends<\/a> to deepen your digital benchmarking analysis, examining how your benchmarks change at different times and what factors influence those changes.<\/p>\n<h2>Use Similarweb for digital benchmarking<\/h2>\n<p>Brand marketers can <a href=\"https:\/\/www.similarweb.com\/corp\/web\/benchmarking\/\">use Similarweb as a benchmarking tool<\/a> to measure the strength of their brand and see how they stack up against their competitors in just a few clicks. Make sure you consider both the website and mobile apps. For ease of use, there\u2019s a <a href=\"https:\/\/www.similarweb.com\/corp\/apps\/\">mobile app intelligence<\/a> section that tells you exactly what metrics matter most and what to watch out for.<\/p>\n<p>Key metrics you should be tracking include:<\/p>\n<h3>Traffic and engagement<\/h3>\n<p>The Traffic and Engagement tool allows you to compare metrics for up to five sites at a time to <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/marketing-strategy\/traffic-gap-analysis\/\">analyze traffic gaps<\/a>. You can easily <a href=\"https:\/\/www.similarweb.com\/website\/\">check and compare traffic volume<\/a> and distribution, gain an overview of a brand\u2019s <a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/market-share-guide\/\">digital market share<\/a>, and get a clearer understanding of the quality of its traffic.<\/p>\n<p>You should also analyze <a href=\"https:\/\/www.similarweb.com\/top-websites\/\">website rankings<\/a> to easily see how each brand stacks up against one another in terms of reach and engagement on a global, local, or category level. And of course, see where you stand against the competition. If some brands are outperforming your digital efforts, take a deeper dive to see what the reason could be. It might reveal insights into ways you can improve your digital strategies.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-118538 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/04\/Screenshot_1.png\" alt=\"Similarweb Traffic and Engagement tool showing data for popular online shoe stores.\" width=\"1304\" height=\"717\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/04\/Screenshot_1.png 1304w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/04\/Screenshot_1-300x165.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/04\/Screenshot_1-1024x563.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/04\/Screenshot_1-768x422.png 768w\" sizes=\"(max-width: 1304px) 100vw, 1304px\" \/><\/p>\n<h3>Direct traffic to a website<\/h3>\n<p><a href=\"https:\/\/support.similarweb.com\/hc\/en-us\/articles\/4770707469201-Direct-Traffic\">Direct traffic<\/a> \u2013 that is, traffic that comes from users that directly entered a URL into a browser \u2013 can be very useful when conducting digital benchmarking research. Visitors that have a website bookmarked and regularly visit it directly are likely to be among the site\u2019s most loyal and engaged users. You can use this metric to assess a website\u2019s <a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/brand-strength\/\">digital brand strength<\/a>.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-118539 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/04\/Screenshot_2.png\" alt=\"Direct traffic rates are a strong indicator of brand strength.\" width=\"1306\" height=\"756\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/04\/Screenshot_2.png 1306w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/04\/Screenshot_2-300x174.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/04\/Screenshot_2-1024x593.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/04\/Screenshot_2-768x445.png 768w\" sizes=\"(max-width: 1306px) 100vw, 1306px\" \/><\/p>\n<h3>Audience overlap and loyalty<\/h3>\n<p>The <a href=\"https:\/\/support.similarweb.com\/hc\/en-us\/articles\/360018928698-Analyze-Audience-Overlap\">Audience Overlap tool<\/a> can help determine the total addressable audience and <a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/market-sizing\/\">market size<\/a>, evaluate the shared audience, and pinpoint the total untapped <a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/market-potential\/\">market potential<\/a> between your site and your competitors\u2019 sites.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-118540 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/04\/Screenshot_3.png\" alt=\"Similarweb Audience Overlap tool in action.\" width=\"1303\" height=\"754\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/04\/Screenshot_3.png 1303w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/04\/Screenshot_3-300x174.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/04\/Screenshot_3-1024x593.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/04\/Screenshot_3-768x444.png 768w\" sizes=\"(max-width: 1303px) 100vw, 1303px\" \/><\/p>\n<p>This is important information as it helps businesses size their markets, source potential partnerships, and identify expansion opportunities.<\/p>\n<p>The <a href=\"https:\/\/support.similarweb.com\/hc\/en-us\/articles\/360018803737-Audience-Loyalty\">Audience Loyalty tool<\/a> provides insights on visitors that exclusively visit the analyzed site versus those who visit two or more sites in one session. You can use the Industry filter to benchmark how each site compares to the industry average.<\/p>\n<p><a href=\"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/industry-audience-analysis\/\">Comparing audience loyalty<\/a> can help you see which digital brands in your industry have the most loyal users \u2013 which can in turn help your own brand identify winning strategies to improve retention and <a href=\"https:\/\/www.similarweb.com\/blog\/research\/business-benchmarking\/benchmarking-engagement-metrics\/\">engagement metrics<\/a>.<\/p>\n<h3>Branded search volumes<\/h3>\n<p>Dig into your own branded keywords, as well as your competitors, to see how their search volumes compare.<\/p>\n<p>A branded keyword is a search term that includes a brand or product name. For example, \u201casus laptop\u201d is a branded keyword, as the user is searching for a defined brand.<\/p>\n<p>Benchmarking where your branded search volumes fall among the <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/marketing-strategy\/competitive-landscape-analysis\/\">competitive landscape<\/a> is yet another useful metric for getting a better view of how your digital brand is currently performing.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-118542 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/04\/Screenshot_4.png\" alt=\"An example of branded keywords in organic search on Similarweb.\" width=\"1310\" height=\"766\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/04\/Screenshot_4.png 1310w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/04\/Screenshot_4-300x175.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/04\/Screenshot_4-1024x599.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/04\/Screenshot_4-768x449.png 768w\" sizes=\"(max-width: 1310px) 100vw, 1310px\" \/><\/p>\n<h3>Mobile App Benchmarking<\/h3>\n<p>Mobile-first interactions are on the rise. A trend that\u2019s being driven by consumers and enabled by technology. With new players emerging fast, organizations need to adapt, pivot, and stay relevant to remain competitive.<\/p>\n<p><b>1. Engagement\u00a0<\/b><\/p>\n<p>There are three key app engagement metrics to track for digital benchmarking. They show you how active people are, how much time they spend in the app, and how frequently they access it.<\/p>\n<p>Make sure you track stats for both the<b> total and average <\/b>of each.<\/p>\n<ul>\n<li aria-level=\"1\"><b>Monthly\/<\/b><a href=\"https:\/\/www.similarweb.com\/blog\/research\/apps\/daily-active-users\/\"><b>daily active users<\/b><\/a> \u2013 shows you how active an audience is on a daily or monthly basis.<\/li>\n<li aria-level=\"1\"><b>Total sessions <\/b>\u2013 the number of times each active user opened the app.<\/li>\n<li aria-level=\"1\"><b>Total session time <\/b>\u2013 the total or average time each day a user spends in the app.<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"wp-image-130727 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/04\/Jetblue-App-Engagement-Metrics-2.png\" alt=\"Jetblue - App Engagement Metrics\" width=\"2230\" height=\"1190\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/04\/Jetblue-App-Engagement-Metrics-2.png 2230w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/04\/Jetblue-App-Engagement-Metrics-2-300x160.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/04\/Jetblue-App-Engagement-Metrics-2-1024x546.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/04\/Jetblue-App-Engagement-Metrics-2-768x410.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/04\/Jetblue-App-Engagement-Metrics-2-1536x820.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/04\/Jetblue-App-Engagement-Metrics-2-2048x1093.png 2048w\" sizes=\"(max-width: 2230px) 100vw, 2230px\" \/><br \/>\nHere, you can <a href=\"https:\/\/www.similarweb.com\/app\/\">see all key engagement metrics for a specific app<\/a> over a period of time.<\/p>\n<p><b>2. User Retention<\/b><\/p>\n<p>This metric shows you how good a company is at driving people to the app after it&#8217;s been downloaded. If an app has a high install base but low user retention, it could be indicative of issues with things like useability or reliability.<\/p>\n<p><b>3. Installs<\/b><\/p>\n<p>Mostly speaks for itself, but make sure you track total downloads and monthly downloads.<\/p>\n<p><b>4. Ranking<\/b><\/p>\n<p>Whether on iOS or Android, the ranking data for an app is a key digital benchmarking factor. You should look at the overall rank and the relevant category rank.<\/p>\n<p><b>5. Demographics\u00a0<\/b><\/p>\n<p>Mobile app demographics are another important digital benchmark. By looking at factors like gender and age distribution, you can see the types of customers your rivals are successfully onboarding and see if it differs from your own and others in your space.<\/p>\n<p>These days, it\u2019s important to do digital benchmarking that considers website and app data together. Without a clear view of the entire landscape, key insights and opportunities could be overlooked and opportunities missed. All of the key app engagement metrics to track (and more) can be found within Similarweb App Intelligence Premium.<\/p>\n<h2>How does your digital presence stack up?<\/h2>\n<p>Through examining all these metrics, you\u2019ll be able to gain a macro view of your industry and see where you should celebrate your successes or where you should plan your strategy. Without these digital benchmarking insights, it\u2019s impossible to know how your brand compares to key rivals.<\/p>\n<p>That\u2019s why it\u2019s crucial to regularly perform digital benchmarking. You\u2019ll always know your position against competitors, and as a result, be better informed on where to tweak your digital strategies and make improvements.<\/p>\n<p><a href=\"https:\/\/account.similarweb.com\/journey\/registration\">Try Similarweb today<\/a> and get the valuable insights you need to ramp up your digital brand and leave your competition in the dust.<\/p>\n    <div class=\"post-banner post-banner--base\">\n        <div class=\"post-banner__wrapper\">\n            <div class=\"post-banner__text\">\n                                    <p class=\"post-banner__title\">See Similarweb In Action<\/p>\n                                    <p class=\"post-banner__subtitle\">Don't miss out! Have the latest data at your fingertips.<\/p>\n                                <div class=\"post-banner__button-wrapper\">\n                                            <a class=\"swui-button swui-button--solid swui-button--primary post-banner__button js-post-banner\"\n                           href=\"https:\/\/account.similarweb.com\/journey\/registration\/\"\n                           data-disable-dynamic-tracking\n                        >Try Similarweb free<\/a>\n                                    <\/div>\n            <\/div>\n                    <\/div>\n    <\/div>\n\n<p><b>Read more about benchmarking:<\/b><\/p>\n<p><a href=\"https:\/\/www.similarweb.com\/blog\/research\/business-benchmarking\/benchmarking-in-business\/\">Why Do Benchmarking in Business?<\/a><\/p>\n<p><a href=\"https:\/\/www.similarweb.com\/blog\/research\/business-benchmarking\/benchmarking-types\/\">7 Types of Benchmarking for Better Business Decisions [+ Examples]<\/a><\/p>\n<p><a href=\"https:\/\/www.similarweb.com\/blog\/research\/business-benchmarking\/benchmarking-for-success\/\">How to Do Benchmarking: Your Blueprint for Growth<\/a><\/p>\n<p><a href=\"https:\/\/www.similarweb.com\/blog\/research\/business-benchmarking\/benefits-of-benchmarking\/\">Benefits of Benchmarking: Reap the Rewards of Competitive Intelligence<\/a><\/p>\n<p><a href=\"https:\/\/www.similarweb.com\/blog\/research\/business-benchmarking\/benchmarking-best-practices\/\">5 Benchmarking Best Practices Guaranteed to Help You Succeed [With Examples]<\/a><\/p>\n<p><a href=\"https:\/\/www.similarweb.com\/blog\/research\/business-benchmarking\/digital-maturity-benchmarks\/\">3 Digital Maturity Benchmarks to Achieve Long-Term Growth<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Today&#8217;s business landscape demands a digital strategy from every business, no matter the industry. That fact motivates about 89% of enterprises to implement or plan to implement a digital strategy. The remaining 11%? The competition will sweep them under the rug. Speaking of competition, how do you weigh your digital strategy against your competitors? Let\u2019s [&hellip;]<\/p>\n","protected":false},"author":198,"featured_media":118544,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[6439,2809],"tags":[],"class_list":["post-118528","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-benchmarking","category-research"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Do Digital Benchmarking Right | Similarweb<\/title>\n<meta name=\"description\" content=\"Digital benchmarking is the cornerstone of a digital strategy for your brand. Let\u2019s look at what it is and how to do it properly to drive business impact.\" \/>\n<meta name=\"robots\" content=\"max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.similarweb.com\/blog\/research\/business-benchmarking\/digital-benchmarking\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sarah Mehlman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/research\/business-benchmarking\/digital-benchmarking\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/research\/business-benchmarking\/digital-benchmarking\/\"},\"author\":{\"name\":\"Sarah Mehlman\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/#\/schema\/person\/1445056f91bbac6c8191b2fb67cbe170\"},\"headline\":\"How to Do Digital Benchmarking Right\",\"datePublished\":\"2022-04-20T10:13:44+00:00\",\"dateModified\":\"2025-08-05T07:57:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/research\/business-benchmarking\/digital-benchmarking\/\"},\"wordCount\":1450,\"publisher\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/research\/business-benchmarking\/digital-benchmarking\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/04\/digital-benchmarking-header.png\",\"articleSection\":[\"Business Benchmarking\",\"Research\"],\"inLanguage\":\"\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/research\/business-benchmarking\/digital-benchmarking\/\",\"url\":\"https:\/\/www.similarweb.com\/blog\/research\/business-benchmarking\/digital-benchmarking\/\",\"name\":\"How to Do Digital Benchmarking Right | Similarweb\",\"isPartOf\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/research\/business-benchmarking\/digital-benchmarking\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/research\/business-benchmarking\/digital-benchmarking\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/04\/digital-benchmarking-header.png\",\"datePublished\":\"2022-04-20T10:13:44+00:00\",\"dateModified\":\"2025-08-05T07:57:13+00:00\",\"description\":\"Digital benchmarking is the cornerstone of a digital strategy for your brand. 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