{"id":118942,"date":"2022-04-20T12:47:29","date_gmt":"2022-04-20T12:47:29","guid":{"rendered":"https:\/\/www.similarweb.com\/corp\/?p=118942"},"modified":"2024-05-16T07:43:39","modified_gmt":"2024-05-16T07:43:39","slug":"youtube-competitive-analysis","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/pt\/marketing\/content-marketing\/youtube-competitive-analysis\/","title":{"rendered":"An\u00e1lise competitiva do YouTube: 5 dicas para o sucesso"},"content":{"rendered":"<p>Voc\u00ea est\u00e1 preocupado que os seus competidores estejam roubando o seu tr\u00e1fego no YouTube? Voc\u00ea est\u00e1 certo em se preocupar, pois existe uma boa chance de que isso realmente esteja acontecendo. Marketing de v\u00eddeo \u00e9 um jogo competitivo e para ganhar voc\u00ea precisa conhecer quem \u00e9 a competi\u00e7\u00e3o.<\/p>\n<p>\u00c9 provavelmente por isso que voc\u00ea entrou nesta p\u00e1gina, ent\u00e3o vamos direto ao assunto: Como voc\u00ea pode fazer uma an\u00e1lise de competidores do YouTube, e o que voc\u00ea ir\u00e1 aprender com isso?<\/p>\n<p>Iremos te mostrar cinco t\u00e1ticas para realizar uma an\u00e1lise competitiva do seu canal no YouTube e seus v\u00eddeos. Tamb\u00e9m iremos compartilhar algumas maneiras pr\u00e1ticas de usar a an\u00e1lise competitiva para otimizar os seus an\u00fancios de marketing de v\u00eddeo pagos. Luzes, c\u00e2mera e an\u00e1lise!<\/p>\n<h2>Por que uma an\u00e1lise competitiva no YouTube \u00e9 importante?<\/h2>\n<p>Seja honesto, voc\u00ea j\u00e1 stalkeou a concorr\u00eancia, n\u00e3o \u00e9 mesmo? O monitoramento competitivo \u00e9 uma forma eficaz de se inspirar e ter novas ideias, al\u00e9m, \u00e9 claro, de obter um senso sobre o que o seu p\u00fablico alvo gosta.<\/p>\n<p>A an\u00e1lise competitiva no YouTube \u00e9 sobre isso. A \u00fanica diferen\u00e7a \u00e9 que ao inv\u00e9s de stalkear os seus competidores, voc\u00ea poder\u00e1 usar dados para monitor\u00e1-los em tempo real.<\/p>\n<p>Veja o que voc\u00ea pode fazer com uma <a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/competitive-analysis\/\">an\u00e1lise competitiva baseada em dados<\/a> da sua concorr\u00eancia no YouTube:<\/p>\n<ul style=\"list-style-type: disc;\">\n<li>Obter insights para a sua pr\u00f3pria estrat\u00e9gia de marketing de v\u00eddeo<\/li>\n<li>Encontrar palavras chave para usar<\/li>\n<li>Descobrir os interesses e prefer\u00eancias do p\u00fablico<\/li>\n<li>Medir o n\u00edvel de qualidade que voc\u00ea precisa alcan\u00e7ar e superar<\/li>\n<li>Avaliar a performance dos seus v\u00eddeos em um contexto competitivo<\/li>\n<li>Determinar objetivos realistas e ambiciosos para o seu marketing de v\u00eddeo<\/li>\n<li>Identificar tend\u00eancias para o uso de v\u00eddeo no seu mercado<\/li>\n<\/ul>\n<h2>5 dicas para conduzir uma an\u00e1lise competitiva no YouTube<\/h2>\n<h3>1. Identifique os seus principais concorrentes utilizando dados relevantes<\/h3>\n<p>N\u00f3s estamos assumindo que voc\u00ea j\u00e1 sabe quais s\u00e3o os seus principais concorrentes no mercado. Eles tamb\u00e9m s\u00e3o os seus principais concorrentes no YouTube?<\/p>\n<p>Para responder a esta pergunta vamos olhar para o canal de uma forma diferente. Al\u00e9m de ser a maior plataforma de v\u00eddeos, o YouTube \u00e9 tamb\u00e9m a terceira maior ferramenta de busca. Isso significa que quando voc\u00ea pensa em \u201cmarketing de v\u00eddeo\u201d, tamb\u00e9m deve pensar em \u201cSEO\u201d.<\/p>\n<p>O prop\u00f3sito de um v\u00eddeo \u00e9 gerar tr\u00e1fego de qualidade para o seu site. Para avaliar a performance de uma canal de v\u00eddeo voc\u00ea precisa analis\u00e1-lo atrav\u00e9s de dois \u00e2ngulos:<\/p>\n<ol>\n<li aria-level=\"1\">Quanto tr\u00e1fego o canal recebe?<\/li>\n<li aria-level=\"1\">Quanto tr\u00e1fego \u00e9 direcionado para o\u00a0 site do canal?<\/li>\n<\/ol>\n<p>Os l\u00edderes no YouTube, em qualquer\u00a0 mercado, s\u00e3o aqueles que geram mais tr\u00e1fego em ambas as dire\u00e7\u00f5es. Eles devem ser o seu comparativo.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-118353 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/04\/image2-1.png\" alt=\"P\u00e1gina inicial do YouTube.\" width=\"1999\" height=\"950\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/04\/image2-1.png 1999w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/04\/image2-1-300x143.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/04\/image2-1-1024x487.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/04\/image2-1-768x365.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/04\/image2-1-1536x730.png 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\" \/><\/p>\n<h3>2. Use a busca de palavras chave para reconhecer fortes competidores de tr\u00e1fego<\/h3>\n<p>Uma <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/video-seo-strategy\/\">estrat\u00e9gia de v\u00eddeo SEO<\/a> baseada em <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/youtube-keyword-research\/\">YouTube pesquisas de palavras chave<\/a> \u00e9 essencial para promover os seus v\u00eddeos e canal no YouTube.<\/p>\n<p>Comece por identificar os termos org\u00e2nicos em alta para o seu mercado ou nicho. Descubra quais palavras chave geram mais tr\u00e1fego para seus competidores.<\/p>\n<p>O Google rankeia conte\u00fados de v\u00eddeo em diferentes SERPS (Search Engine Results Page); no entanto, as palavras chave s\u00e3o id\u00eanticas. Os mesmo termos que geram um alto volume de tr\u00e1fego para o seu principal competidor tamb\u00e9m s\u00e3o relevantes em <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/seo-strategy\/\">estrat\u00e9gia de SEO<\/a> para v\u00eddeos no YouTube. Conte\u00fados de v\u00eddeo bem rankeados aparecem em uma \u00fanica p\u00e1gina quando voc\u00ea seleciona \u201cv\u00eddeos\u201d no Google. An\u00fancios, snippets e, em alguns casos, uma linha do tempo que destaca as se\u00e7\u00f5es significativas do v\u00eddeo aparecem.<\/p>\n<p>\u00c9 aqui que os v\u00eddeos de melhor performance do YouTube aparecem, e voc\u00ea pode aprender algumas coisas sobre eles sem ter que assistir a todos .<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-118355 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/04\/image5-2.png\" alt=\"Resultados da pesquisa de v\u00eddeo para \u201csmoothie\u201d.\" width=\"1518\" height=\"1036\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/04\/image5-2.png 1518w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/04\/image5-2-300x205.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/04\/image5-2-1024x699.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/04\/image5-2-768x524.png 768w\" sizes=\"(max-width: 1518px) 100vw, 1518px\" \/><\/p>\n<p>Com a solu\u00e7\u00e3o de <a href=\"https:\/\/www.similarweb.com\/corp\/pt\/marketing\/\">Digital Marketing Intelligence<\/a> da Similarweb voc\u00ea pode identificar as melhores palavras-chave para gerar tr\u00e1fego para o YouTube.<\/p>\n<h3>3. Entenda como o v\u00eddeo se encaixa em sua estrat\u00e9gia de marketing<\/h3>\n<p>O YouTube \u00e9 um canal de marketing entre muitos e \u00e9 importante saber qual \u00e9 o seu papel dentro da estrat\u00e9gia de marketing digital de seus competidores. Ele \u00e9 um canal de marketing prim\u00e1rio ou uma ferramenta secund\u00e1ria para auxiliar outros canais de aquisi\u00e7\u00e3o? Entenda quanto esfor\u00e7o os seus competidores dedicam ao marketing de v\u00eddeo.<\/p>\n<p>A sua an\u00e1lise competitiva para o YouTube deve examinar como o v\u00eddeo se encaixa dentro do mix de <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/marketing-strategy\/digital-marketing-strategy\/\">estrat\u00e9gias de marketing<\/a> da concorr\u00eancia. Descubra quanto tr\u00e1fego o canal gera para o website da sua empresa comparado a outros canais de marketing.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-118354 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/04\/image4.png\" alt=\"Captura de tela da vis\u00e3o geral social para vis\u00e3o geral das redes sociais no Similarweb.\" width=\"1877\" height=\"925\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/04\/image4.png 1877w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/04\/image4-300x148.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/04\/image4-1024x505.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/04\/image4-768x378.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/04\/image4-1536x757.png 1536w\" sizes=\"(max-width: 1877px) 100vw, 1877px\" \/><\/p>\n<h3>4. Examine a performance de canais e v\u00eddeos individuais<\/h3>\n<p>Entre no canal de YouTube de seus competidores e d\u00ea uma olhada em tudo. Imagine que voc\u00ea \u00e9 um consumidor. Questione-se sobre o que voc\u00ea gosta e n\u00e3o gosta no canal. Observe os recursos que o competidor utiliza. Dedique uma aten\u00e7\u00e3o especial para v\u00eddeos gerados pelo usu\u00e1rios (como feedbacks) e verifique se existem contribuidores externos.<\/p>\n<p>Os v\u00eddeos que conseguem mais visualiza\u00e7\u00f5es s\u00e3o os que deveriam te deixar curioso. Assista estes v\u00eddeos e tome notas. Tente entender o que faz com que estes v\u00eddeos sejam mais populares do que os outros. Pode ser a qualidade ou o t\u00f3pico abordado, por exemplo.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-118357 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/04\/image7-1.png\" alt=\"P\u00e1gina sobre n\u00f3s do mundo de Ryan.\" width=\"1999\" height=\"910\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/04\/image7-1.png 1999w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/04\/image7-1-300x137.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/04\/image7-1-1024x466.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/04\/image7-1-768x350.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/04\/image7-1-1536x699.png 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\" \/><\/p>\n<h3>5. Considere o n\u00famero de atividades do competidor na plataforma<\/h3>\n<p>Outro aspecto a ser considerado \u00e9 o n\u00edvel de atividade de canais populares. Com quanta frequ\u00eancia os conte\u00fados em v\u00eddeo s\u00e3o postados? Eles s\u00e3o postados em dias ou datas espec\u00edficas? Use estes insights para criar o seu pr\u00f3prio calend\u00e1rio de conte\u00fados e determinar a frequ\u00eancia de postagem.<\/p>\n<p>An\u00e1lise qual costuma ser a dura\u00e7\u00e3o dos v\u00eddeos, suas estruturas e estilo. Tente focar em par\u00e2metros que s\u00e3o mensur\u00e1veis e podem facilmente ser comparados.<\/p>\n<p>Voc\u00ea pode aprender muito sobre as variadas estrat\u00e9gias de v\u00eddeo de diferentes empresas. Algumas podem funcionar para um certo tipo de v\u00eddeo, outras para uma gama maior de v\u00eddeos promocionais e informativos.<\/p>\n<p>Algumas marcas, por exemplo, usam apenas v\u00eddeos animados porque \u00e9 o seu estilo. Descubra se h\u00e1 um padr\u00e3o para o estilo de v\u00eddeo em seu mercado. An\u00e1lise tamb\u00e9m quais elementos s\u00e3o tipicamente utilizados, como m\u00fasicas de introdu\u00e7\u00e3o, <i>Calls to Action<\/i>, legendas etc.<\/p>\n<h3>6. Voc\u00ea n\u00e3o pode superar a concorr\u00eancia no YouTube sem dados!<\/h3>\n<p>N\u00f3s te mostramos algumas t\u00e1ticas para coletar e analisar dados de marketing digital. Agora cabe a voc\u00ea otimizar os seus v\u00eddeos no YouTube e utilizar os dados com sabedoria.<\/p>\n<p>Voc\u00ea sabe o que o seu p\u00fablico espera? Voc\u00ea sabe quem s\u00e3o os seus competidores e o que faz com que sejam bem-sucedidos? Com os dados da Similarweb voc\u00ea consegue responder a estas e outras quest\u00f5es. Fa\u00e7a um <a href=\"https:\/\/pro.similarweb.com\/\">teste gr\u00e1tis<\/a> para ver por si pr\u00f3prio.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Voc\u00ea est\u00e1 preocupado que os seus competidores estejam roubando o seu tr\u00e1fego no YouTube? Voc\u00ea est\u00e1 certo em se preocupar, pois existe uma boa chance de que isso realmente esteja acontecendo. Marketing de v\u00eddeo \u00e9 um jogo competitivo e para ganhar voc\u00ea precisa conhecer quem \u00e9 a competi\u00e7\u00e3o. \u00c9 provavelmente por isso que voc\u00ea entrou [&hellip;]<\/p>\n","protected":false},"author":439,"featured_media":118367,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[6381,6339],"tags":[],"class_list":["post-118942","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","category-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Dicas para an\u00e1lise competitiva do YouTube | Similarweb<\/title>\n<meta name=\"description\" content=\"Confira 5 dicas para ter um canal de sucesso no YouTube utilizando insights e estrat\u00e9gias de seus principais competidores na plataforma.\" \/>\n<meta name=\"robots\" content=\"max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.similarweb.com\/blog\/pt\/marketing\/content-marketing\/youtube-competitive-analysis\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ruth Trucks\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/pt\/marketing\/content-marketing\/youtube-competitive-analysis\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/pt\/marketing\/content-marketing\/youtube-competitive-analysis\/\"},\"author\":{\"name\":\"Ruth 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