{"id":119402,"date":"2022-04-27T11:30:20","date_gmt":"2022-04-27T11:30:20","guid":{"rendered":"https:\/\/www.similarweb.com\/corp\/?p=119402"},"modified":"2025-08-05T11:14:51","modified_gmt":"2025-08-05T11:14:51","slug":"dmi-news-apr","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/dmi-news-apr\/","title":{"rendered":"4 New Digital Marketing Intelligence Features You Don\u2019t Want to Miss"},"content":{"rendered":"

Spring\u2019s here, and you might have noticed lots of features popping up in the platform. Here\u2019s a lowdown on what\u2019s new…<\/p>\n

Ready to give your keyword research<\/a> a spring clean? Then checkout the all-new Keyword Difficulty<\/strong><\/a> metric. We\u2019ve also launched a new Mobile Traffic<\/a><\/strong> analysis tool to help you discover new mobile keyword opportunities<\/a> and grow your mobile SEO strategy<\/a>. To round things out, we released new PPC currencies<\/strong> and a major update to our Marketing Channels<\/strong> feature so you can see a combined mobile and desktop \u2018ALL TRAFFIC\u2019 view.<\/p>\n

Let\u2019s dive in.<\/p>\n

Keyword Difficulty score<\/h2>\n

Keyword Difficulty helps you estimate how much effort it takes to rank higher for a keyword. In other words, it\u2019s a way of evaluating numerically how tough it might be to boost your SERP ranking<\/a>.<\/p>\n

How? Great question.<\/p>\n

We apply a Keyword Difficulty score (between 0-100) so you know how easy ranking should be:<\/p>\n

1-20 – Easy
\n21-80 – Moderate
\n81 – 100 – Difficult<\/p>\n

\"Keyword<\/p>\n

You can use the score to quickly qualify keyword ideas and understand how hard it would be to rank for them. It\u2019s also incredibly handy for identifying valuable long-tail keywords<\/a>.<\/p>\n

Mobile Traffic 2.0<\/h2>\n

It\u2019s time to get better acquainted with your mobile traffic\u2019s targeted keywords.<\/p>\n

With Mobile Traffic 2.0, our major mobile data update, you can discover new metrics and dive deep into mobile keyword analysis<\/a>.<\/p>\n

This update improves our mobile keyword coverage and accuracy and adds insights too. For any keyword (or keyword list), you can now explore new metrics like mobile search visits, volume split between mobile and desktop, and much more.<\/p>\n

\"Mobile<\/p>\n

Check Out Mobile Traffic 2.0<\/a><\/p>\n

PPC Spend \u2013 New currencies<\/h2>\n

You can now analyze what your competitors spend, in your own currency. This feature enables you to minimize external calculations and easily get the PPC spend estimations for your competitors<\/a>. We can now convert $ spend to four major currencies (\u00a3, \u20ac, A$, and \u00a5), and are adding even more soon.<\/p>\n

\"PPC<\/p>\n

Check it out<\/a><\/p>\n

New Marketing Channels \u2018All Traffic\u2019 view<\/h2>\n

Get the complete picture for your Marketing Channel insights with the All Traffic view. Now you can get a holistic and aggregated view of channel traffic from all devices.<\/p>\n

There\u2019s no need to jump between device views any more, or perform calculations to get the full picture of your or your competitors\u2019 traffic acquisition tactics. Now you can easily go from the complete All Traffic<\/strong> view to the more granular desktop and mobile views.<\/p>\n

With a combined view of desktop and mobile web traffic<\/a> across all channels, you can:<\/p>\n