{"id":121451,"date":"2022-05-16T12:09:30","date_gmt":"2022-05-16T12:09:30","guid":{"rendered":"https:\/\/www.similarweb.com\/corp\/?p=121451"},"modified":"2024-07-04T11:07:44","modified_gmt":"2024-07-04T11:07:44","slug":"conversion-analysis","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/pt\/ecommerce\/retail-insights\/conversion-analysis\/","title":{"rendered":"An\u00e1lise de convers\u00e3o: como (e por que) ela \u00e9 essencial para o crescimento da sua empresa"},"content":{"rendered":"<p>Voc\u00ea est\u00e1 gerando tr\u00e1fego para seu site de e-commerce com uma <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/seo-strategy\/\">forte estrat\u00e9gia de SEO<\/a> e um plano de marketing. Os visitantes do site est\u00e3o visualizando <a href=\"https:\/\/www.similarweb.com\/blog\/ecommerce\/amazon-insights\/optimize-amazon-listings\/\">an\u00fancios de produtos<\/a>, adicionando itens aos carrinhos e come\u00e7ando a avan\u00e7ar pelo seu <a href=\"https:\/\/www.similarweb.com\/blog\/ecommerce\/retail-insights\/conversion-funnel-optimization\/\">funil de convers\u00e3o<\/a>. Mas, algo d\u00e1 errado no meio do caminho. Seus clientes abandonam os carrinhos e a convers\u00e3o n\u00e3o acontece. Isso lembra alguma coisa?<\/p>\n<p>Hoje em dia, a an\u00e1lise de convers\u00e3o \u00e9 um aspecto fundamental para qualquer estrat\u00e9gia de marketing. Sem converter clientes, seu site e sua empresa n\u00e3o podem ter sucesso. Tradicionalmente, as empresas olham para dentro em rela\u00e7\u00e3o \u00e0s an\u00e1lises de convers\u00e3o. N\u00f3s acreditamos em fazer as coisas de forma diferente. A Similarweb oferece a voc\u00ea a oportunidade de fazer <a href=\"https:\/\/www.similarweb.com\/corp\/pt\/research\/consumer-journey-tracking\/\">an\u00e1lise do funil de convers\u00e3o<\/a> dos seus concorrentes, permitindo que voc\u00ea entenda exatamente em que posi\u00e7\u00e3o voc\u00ea se encontra no setor. Vamos ver por que isso \u00e9 t\u00e3o importante.<\/p>\n<h2>Por que a an\u00e1lise de convers\u00e3o de sites \u00e9 importante para sua empresa?<\/h2>\n<p>Resumindo: a an\u00e1lise da taxa de convers\u00e3o \u00e9 fundamental para entender quais partes do funil de convers\u00e3o dos seus concorrentes est\u00e3o funcionando, assim como quais palavras-chave e canais de marketing s\u00e3o bem-sucedidos para eles, al\u00e9m de <a href=\"https:\/\/www.similarweb.com\/blog\/research\/digital-analysis\/trendspotting\/\">identificar tend\u00eancias<\/a> nas lojas online. No fim das contas, seu objetivo \u00e9 converter seus clientes, e a an\u00e1lise de convers\u00e3o fornece as ferramentas para realizar esse sonho.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-53155 size-full\" title=\"3 principais benef\u00edcios da an\u00e1lise de convers\u00e3o\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/12\/2767_Conversion-analysis-02.png\" alt=\"3 principais benef\u00edcios da an\u00e1lise de convers\u00e3o\" width=\"1251\" height=\"834\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/12\/2767_Conversion-analysis-02.png 1251w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/12\/2767_Conversion-analysis-02-300x200.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/12\/2767_Conversion-analysis-02-1024x683.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/12\/2767_Conversion-analysis-02-768x512.png 768w\" sizes=\"(max-width: 1251px) 100vw, 1251px\" \/><\/p>\n<h3>Os tr\u00eas principais benef\u00edcios da an\u00e1lise de convers\u00e3o<\/h3>\n<ul>\n<li aria-level=\"1\">Otimizar sua taxa de convers\u00e3o online aumenta suas vendas de e-commerce e sua <a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/market-share-increase\/\">participa\u00e7\u00e3o de mercado<\/a><\/li>\n<li aria-level=\"1\">Ajuste sua <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/marketing-strategy\/digital-marketing-strategy\/\">estrat\u00e9gia de marketing digital<\/a> e o or\u00e7amento para se concentrar nos canais mais eficientes do seu setor<\/li>\n<li aria-level=\"1\">Aprimore sua oferta de produtos ao entender melhor as mudan\u00e7as nas demandas deles<\/li>\n<\/ul>\n<h2>Como a Similarweb permite que voc\u00ea realize uma an\u00e1lise de convers\u00e3o eficaz<\/h2>\n<p>As ferramentas de an\u00e1lise de convers\u00e3o da Similarweb, l\u00edderes do setor, fornecem recursos exclusivos que permitem que voc\u00ea analise a convers\u00e3o de sites das estrat\u00e9gias digitais, o mix de marketing e o desempenho de convers\u00e3o dos seus concorrentes \u2014 oferecendo a voc\u00ea uma perspectiva importante sobre as estat\u00edsticas do seu setor. Confira nossas oito ferramentas exclusivas.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-52563 size-full\" title=\"8 benef\u00edcios da an\u00e1lise de convers\u00e3o\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/12\/8-Benifts-of-Conversion-Analysis.png\" alt=\"8 benef\u00edcios da an\u00e1lise de convers\u00e3o\" width=\"1200\" height=\"800\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/12\/8-Benifts-of-Conversion-Analysis.png 1200w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/12\/8-Benifts-of-Conversion-Analysis-300x200.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/12\/8-Benifts-of-Conversion-Analysis-1024x683.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/12\/8-Benifts-of-Conversion-Analysis-768x512.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<h2>Oito coisas que voc\u00ea pode fazer com a an\u00e1lise de convers\u00e3o<\/h2>\n<p>1) Compreender claramente o funil<\/p>\n<p>Todo site de e-commerce precisa de um funil. O funil \u00e9 o que transforma visitantes em compradores. Como voc\u00ea pode saber se seu funil est\u00e1 funcionando? Com uma an\u00e1lise eficaz do funil do site.<\/p>\n<p>Existem v\u00e1rios sites, incluindo o Google Analytics, que permitem que voc\u00ea fa\u00e7a isso no seu pr\u00f3prio site. A Similarweb permite que voc\u00ea confira os bastidores do desempenho dos seus concorrentes. Essas informa\u00e7\u00f5es ajudar\u00e3o voc\u00ea a identificar funis de sucesso e de alta convers\u00e3o, oferecendo a chance de ajustar seu pr\u00f3prio funil.<\/p>\n<p>2) Monitorar a demanda com base em palavras-chave<\/p>\n<p>Entenda exatamente o que os visitantes est\u00e3o procurando em diferentes sites do seu setor para entender <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/keyword-research\/\">quais palavras-chave s\u00e3o mais eficazes<\/a> e, em \u00faltima inst\u00e2ncia, convertem a maior quantidade de visitantes. Use essas informa\u00e7\u00f5es para identificar marcas, produtos e interesses espec\u00edficos. As palavras-chave internas oferecem uma perspectiva diferente \u00e0s palavras-chave dos mecanismos de busca, pois voc\u00ea poder\u00e1 entender os desejos dos visitantes quando j\u00e1 houver uma alta inten\u00e7\u00e3o, permitindo que voc\u00ea aprimore seu funil e a experi\u00eancia do usu\u00e1rio.<\/p>\n<p>3) Dados granulares em n\u00edvel de categoria sobre os principais mercados<\/p>\n<p>Re\u00fana dados em n\u00edvel da categoria sobre os principais mercados, como <b>Amazon<\/b>, <b>Walmart<\/b> e <b>eBay<\/b>. Isso permitir\u00e1 que varejistas digitais, <a href=\"https:\/\/www.similarweb.com\/blog\/ecommerce\/retail-insights\/d2c-brands-q3\/\">marcas diretas ao consumidor (D2C)<\/a>, como Getawair, Prime e Ruggable, vendedores da Amazon e outras pequenas e m\u00e9dias empresas (PMEs) entendam e avaliem seu desempenho em rela\u00e7\u00e3o aos grandes atores do mercado. Ficar de olho nos dados em n\u00edvel da categoria nos mercados fornecer\u00e1 informa\u00e7\u00f5es sobre a mudan\u00e7a na demanda do consumidor e como ajustar seu funil adequadamente.<\/p>\n<div id=\"attachment_52564\" style=\"width: 1860px\" class=\"wp-caption alignnone\"><img decoding=\"async\" aria-describedby=\"caption-attachment-52564\" class=\"wp-image-52564 size-full\" title=\"an\u00e1lise de convers\u00e3o por categorias personalizadas\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/12\/Create-custom-groups-for-an-apples-to-apples-analysis-and-deep-dive-into-category-level-data.png\" alt=\"an\u00e1lise de convers\u00e3o por categorias personalizadas\" width=\"1850\" height=\"1080\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/12\/Create-custom-groups-for-an-apples-to-apples-analysis-and-deep-dive-into-category-level-data.png 1850w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/12\/Create-custom-groups-for-an-apples-to-apples-analysis-and-deep-dive-into-category-level-data-300x175.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/12\/Create-custom-groups-for-an-apples-to-apples-analysis-and-deep-dive-into-category-level-data-1024x598.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/12\/Create-custom-groups-for-an-apples-to-apples-analysis-and-deep-dive-into-category-level-data-768x448.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/12\/Create-custom-groups-for-an-apples-to-apples-analysis-and-deep-dive-into-category-level-data-1536x897.png 1536w\" sizes=\"(max-width: 1850px) 100vw, 1850px\" \/><p id=\"caption-attachment-52564\" class=\"wp-caption-text\"><em>Crie grupos personalizados para uma an\u00e1lise de itens semelhantes e mergulhe profundamente nos dados em n\u00edvel de categoria<br \/><\/em><\/p><\/div>\n<p>4) Ades\u00e3o das compras online<\/p>\n<p>A ades\u00e3o \u00e9 uma medida de fidelidade \u2014 por exemplo, de quantas vezes por m\u00eas os consumidores compram um produto no seu site. Compreender quando isso acontece durante o m\u00eas permitir\u00e1 que voc\u00ea crie campanhas peri\u00f3dicas bem-sucedidas. Ao detectar problemas de funil, como uma diminui\u00e7\u00e3o repentina na ades\u00e3o, voc\u00ea poder\u00e1 reconhecer um problema relacionado \u00e0 fidelidade dos seus clientes. Os h\u00e1bitos dos seus clientes no seu site e no site deles oferecer\u00e3o a voc\u00ea uma grande quantidade de informa\u00e7\u00f5es sobre o comportamento deles e o que o faz com que eles se convertam.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-53153 size-full\" title=\"Aumente as convers\u00f5es do site com Similarweb\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/12\/2767_Conversion-analysis-01.png\" alt=\"Ilustra\u00e7\u00e3o do funil de convers\u00e3o\" width=\"1251\" height=\"834\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/12\/2767_Conversion-analysis-01.png 1251w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/12\/2767_Conversion-analysis-01-300x200.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/12\/2767_Conversion-analysis-01-1024x683.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/12\/2767_Conversion-analysis-01-768x512.png 768w\" sizes=\"(max-width: 1251px) 100vw, 1251px\" \/><\/p>\n<p>O n\u00edvel de ades\u00e3o do seu site tamb\u00e9m pode ser valioso para entender como a <a href=\"https:\/\/www.similarweb.com\/blog\/tag\/coronavirus\/\">pandemia de COVID-19<\/a> afetou a demanda por seu produto, assim como mudan\u00e7as no comportamento do consumidor.<\/p>\n<p>5) Dados hist\u00f3ricos de at\u00e9 37 meses<\/p>\n<p>N\u00e3o \u00e9 surpreendente que haja altos e baixos ao longo do ano quando se trata de e-commerce. Ter v\u00e1rios pontos de dados de per\u00edodo a per\u00edodo (PoP), variando de 1 m\u00eas a 37 meses, permite que voc\u00ea identifique tend\u00eancias sazonais e macrotend\u00eancias, tudo isso enquanto implementa mudan\u00e7as na sua estrat\u00e9gia atual. Se voc\u00ea conseguir identificar certas tend\u00eancias na <a href=\"https:\/\/www.similarweb.com\/corp\/holiday-shopping\/\">temporada de f\u00e9rias<\/a> em rela\u00e7\u00e3o ao per\u00edodo de um ano, poder\u00e1 focar <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/sem-ppc\/ppc-keyword-research\/\">sua pesquisa de palavras-chave de SEO e PPC<\/a> e o funil de convers\u00e3o nessas palavras durante os per\u00edodos certos do ano.<\/p>\n<p>6) An\u00e1lise orientada a dados f\u00e1cil e flex\u00edvel para monitorar a convers\u00e3o<\/p>\n<p>As an\u00e1lises s\u00e3o excelentes, mas voc\u00ea precisa ser capaz de us\u00e1-las e compartilh\u00e1-las facilmente para que elas sejam eficazes. A Similarweb oferece a voc\u00ea a oportunidade de criar grupos de an\u00e1lise personalizados e exportar os dados que voc\u00ea deseja de forma r\u00e1pida e f\u00e1cil. Isso facilita o compartilhamento interno com sua equipe, dando a voc\u00ea tempo para se concentrar nas coisas que mais importam \u2014 como aumentar suas taxas de convers\u00e3o.<\/p>\n<div id=\"attachment_52565\" style=\"width: 1858px\" class=\"wp-caption alignnone\"><img decoding=\"async\" aria-describedby=\"caption-attachment-52565\" class=\"wp-image-52565 size-full\" title=\"visualiza\u00e7\u00e3o de desempenho de convers\u00e3o\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/12\/Gain-a-clear-visualization-of-conversion-performance-across-a-group-of-websites-in-your-industry.png\" alt=\"visualiza\u00e7\u00e3o de desempenho de convers\u00e3o\" width=\"1848\" height=\"1080\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/12\/Gain-a-clear-visualization-of-conversion-performance-across-a-group-of-websites-in-your-industry.png 1848w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/12\/Gain-a-clear-visualization-of-conversion-performance-across-a-group-of-websites-in-your-industry-300x175.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/12\/Gain-a-clear-visualization-of-conversion-performance-across-a-group-of-websites-in-your-industry-1024x598.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/12\/Gain-a-clear-visualization-of-conversion-performance-across-a-group-of-websites-in-your-industry-768x449.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/12\/Gain-a-clear-visualization-of-conversion-performance-across-a-group-of-websites-in-your-industry-1536x898.png 1536w\" sizes=\"(max-width: 1848px) 100vw, 1848px\" \/><p id=\"caption-attachment-52565\" class=\"wp-caption-text\"><em>Visualize claramente o desempenho da convers\u00e3o em um grupo de sites no seu setor<\/em><\/p><\/div>\n<p>7) Acesso a benchmarks do setor<\/p>\n<p>No fim das contas, seu objetivo \u00e9 sair na frente dos seus concorrentes. O problema \u00e9 que talvez voc\u00ea n\u00e3o compreenda sua posi\u00e7\u00e3o em compara\u00e7\u00e3o aos outros.<\/p>\n<p>A Similarweb abre as portas para voc\u00ea conferir as m\u00e9dias relevantes da sua ind\u00fastria e setor. Por exemplo, <a href=\"https:\/\/www.similarweb.com\/blog\/pt\/ecommerce\/retail-insights\/ecommerce-benchmarks-metrics\/\">benchmarks para sites de e-commerce <\/a>e <a href=\"https:\/\/www.similarweb.com\/blog\/research\/business-benchmarking\/financial-services-benchmarks\/\">servi\u00e7os financeiros<\/a> com as principais <a href=\"https:\/\/www.similarweb.com\/blog\/research\/business-benchmarking\/benchmarking-engagement-metrics\/\">m\u00e9tricas de engajamento do usu\u00e1rio<\/a>, como p\u00e1ginas por visita, dura\u00e7\u00e3o m\u00e9dia da visita, taxas de convers\u00e3o e muito mais. Voc\u00ea poder\u00e1 ver como seu site ou empresa se compara com seus principais concorrentes, permitindo que voc\u00ea se concentre nas estrat\u00e9gias e <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/marketing-strategy\/marketing-tactics\/\">t\u00e1ticas de marketing<\/a> certas.<\/p>\n<div id=\"attachment_52567\" style=\"width: 1862px\" class=\"wp-caption alignnone\"><img decoding=\"async\" aria-describedby=\"caption-attachment-52567\" class=\"wp-image-52567 size-full\" title=\"Observe as tend\u00eancias do setor\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/12\/Learn-from-the-leading-companies-in-your-industry-and-fine-tune-your-content-accordingly.png\" alt=\"Observe as tend\u00eancias do setor\" width=\"1852\" height=\"1080\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/12\/Learn-from-the-leading-companies-in-your-industry-and-fine-tune-your-content-accordingly.png 1852w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/12\/Learn-from-the-leading-companies-in-your-industry-and-fine-tune-your-content-accordingly-300x175.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/12\/Learn-from-the-leading-companies-in-your-industry-and-fine-tune-your-content-accordingly-1024x597.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/12\/Learn-from-the-leading-companies-in-your-industry-and-fine-tune-your-content-accordingly-768x448.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/12\/Learn-from-the-leading-companies-in-your-industry-and-fine-tune-your-content-accordingly-1536x896.png 1536w\" sizes=\"(max-width: 1852px) 100vw, 1852px\" \/><p id=\"caption-attachment-52567\" class=\"wp-caption-text\"><em>Aprenda com as principais empresas do seu setor e ajuste seus conte\u00fados adequadamente<\/em><\/p><\/div>\n<p>8) An\u00e1lise geogr\u00e1fica abrangente<\/p>\n<p>Acompanhe seu desempenho em v\u00e1rios locais, em paralelo com a concorr\u00eancia. Os locais e regi\u00f5es que voc\u00ea pode analisar incluem mais de 40 pa\u00edses, incluindo os Estados Unidos, Reino Unido, Alemanha, Jap\u00e3o e Austr\u00e1lia, al\u00e9m de outros mercados dominantes. Os dados geogr\u00e1ficos permitem que voc\u00ea se concentre nos mercados certos e ajuste sua <a href=\"https:\/\/www.similarweb.com\/blog\/research\/digital-analysis\/the-3-rules-for-a-winning-digital-strategy\/\">estrat\u00e9gia digital<\/a> de acordo com as tend\u00eancias em cada regi\u00e3o.<\/p>\n<p><a href=\"https:\/\/www.similarweb.com\/corp\/pt\/research\/consumer-journey-tracking\/\"><img decoding=\"async\" class=\"alignnone wp-image-48879 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/07\/Blog-Banner-1.png\" alt=\"Experimente a an\u00e1lise de convers\u00e3o Similarweb\" width=\"600\" height=\"192\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/07\/Blog-Banner-1.png 600w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/07\/Blog-Banner-1-300x96.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<h2>Voc\u00ea j\u00e1 sabe o que tem que fazer. Comece agora!<\/h2>\n<p>A an\u00e1lise de convers\u00e3o \u00e9 essencial para aumentar seu funil e continuar competindo no seu setor. Aprimore sua an\u00e1lise de convers\u00e3o com a Similarweb. <a href=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/12\/One-Pager-Similarweb-Conversion-Analysis.pdf\"><b>Baixe nosso resumo de uma p\u00e1gina<\/b><\/a> e reserve uma <a href=\"https:\/\/www.similarweb.com\/corp\/pt\/research\/contact-us\/\"><b>demonstra\u00e7\u00e3o gratuita hoje mesmo<\/b><\/a>. Trinta minutos com um dos nossos especialistas do setor e voc\u00ea aprender\u00e1 a aumentar suas vendas online e a acompanhar a concorr\u00eancia.<\/p>\n<p>Aqui est\u00e1 um v\u00eddeo de instru\u00e7\u00f5es r\u00e1pidas que ensina como aproveitar a ferramenta de an\u00e1lise de convers\u00e3o da Similarweb para obter informa\u00e7\u00f5es sobre o fundo do funil dos seus concorrentes e criar uma estrat\u00e9gia digital mais eficaz para o crescimento da sua empresa.<\/p>\n<p>Este blog foi escrito em colabora\u00e7\u00e3o com <a href=\"https:\/\/www.linkedin.com\/in\/allie-kashkash-19200617\/\">Allie Kashkash<\/a>.<\/p>\n<h2>Perguntas frequentes<\/h2>\n<p><b>Como analisar as convers\u00f5es?<\/b><\/p>\n<p>Divida o n\u00famero de metas alcan\u00e7adas em um determinado per\u00edodo pelo n\u00famero total de visitantes do seu site e, em seguida, multiplique esse n\u00famero por 100.<\/p>\n<p><b>Qual seria um exemplo de estrat\u00e9gia de convers\u00e3o?<\/b><\/p>\n<p>Um exemplo de estrat\u00e9gia de convers\u00e3o \u00e9 inscrever-se para receber e-mails.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Voc\u00ea est\u00e1 gerando tr\u00e1fego para seu site de e-commerce com uma forte estrat\u00e9gia de SEO e um plano de marketing. Os visitantes do site est\u00e3o visualizando an\u00fancios de produtos, adicionando itens aos carrinhos e come\u00e7ando a avan\u00e7ar pelo seu funil de convers\u00e3o. Mas, algo d\u00e1 errado no meio do caminho. Seus clientes abandonam os carrinhos [&hellip;]<\/p>\n","protected":false},"author":134,"featured_media":66014,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[6582,6596],"tags":[],"class_list":["post-121451","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce","category-retail-insights"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Oito truques de an\u00e1lise de convers\u00f5es bem-sucedidas | Similarweb<\/title>\n<meta name=\"description\" content=\"Seu site de e-commerce est\u00e1 otimizado para vendas? Se n\u00e3o estiver, chegou a hora de aproveitar a an\u00e1lise de convers\u00e3o. Descubra oito ferramentas que dar\u00e3o a voc\u00ea uma vantagem competitiva\" \/>\n<meta name=\"robots\" content=\"max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.similarweb.com\/blog\/pt\/ecommerce\/retail-insights\/conversion-analysis\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Daniel Schneider\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/pt\/ecommerce\/retail-insights\/conversion-analysis\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/pt\/ecommerce\/retail-insights\/conversion-analysis\/\"},\"author\":{\"name\":\"Daniel Schneider\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/#\/schema\/person\/a09d3786529a9b935f2fe1fd23f74727\"},\"headline\":\"An\u00e1lise de convers\u00e3o: como (e por que) ela \u00e9 essencial para o crescimento da sua empresa\",\"datePublished\":\"2022-05-16T12:09:30+00:00\",\"dateModified\":\"2024-07-04T11:07:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/pt\/ecommerce\/retail-insights\/conversion-analysis\/\"},\"wordCount\":1513,\"publisher\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/pt\/ecommerce\/retail-insights\/conversion-analysis\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/12\/Blog-Thumbnail-Conversion-Analysis_-How-and-Why-It\u2019s-Crucial-for-Your-Business-Growth.png\",\"articleSection\":[\"Ecommerce\",\"Insights de Varejo\"],\"inLanguage\":\"\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/pt\/ecommerce\/retail-insights\/conversion-analysis\/\",\"url\":\"https:\/\/www.similarweb.com\/blog\/pt\/ecommerce\/retail-insights\/conversion-analysis\/\",\"name\":\"Oito truques de an\u00e1lise de convers\u00f5es bem-sucedidas | Similarweb\",\"isPartOf\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/pt\/ecommerce\/retail-insights\/conversion-analysis\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/pt\/ecommerce\/retail-insights\/conversion-analysis\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/12\/Blog-Thumbnail-Conversion-Analysis_-How-and-Why-It\u2019s-Crucial-for-Your-Business-Growth.png\",\"datePublished\":\"2022-05-16T12:09:30+00:00\",\"dateModified\":\"2024-07-04T11:07:44+00:00\",\"description\":\"Seu site de e-commerce est\u00e1 otimizado para vendas? Se n\u00e3o estiver, chegou a hora de aproveitar a an\u00e1lise de convers\u00e3o. Descubra oito ferramentas que dar\u00e3o a voc\u00ea uma vantagem competitiva\",\"breadcrumb\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/pt\/ecommerce\/retail-insights\/conversion-analysis\/#breadcrumb\"},\"inLanguage\":\"\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.similarweb.com\/blog\/pt\/ecommerce\/retail-insights\/conversion-analysis\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/pt\/ecommerce\/retail-insights\/conversion-analysis\/#primaryimage\",\"url\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/12\/Blog-Thumbnail-Conversion-Analysis_-How-and-Why-It\u2019s-Crucial-for-Your-Business-Growth.png\",\"contentUrl\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/12\/Blog-Thumbnail-Conversion-Analysis_-How-and-Why-It\u2019s-Crucial-for-Your-Business-Growth.png\",\"width\":1416,\"height\":840,\"caption\":\"Conversion Analysis How (and Why) It\u2019s Crucial for Your Business Growth\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/pt\/ecommerce\/retail-insights\/conversion-analysis\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.similarweb.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"An\u00e1lise de convers\u00e3o: como (e por que) ela \u00e9 essencial para o crescimento da sua empresa\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/#website\",\"url\":\"https:\/\/www.similarweb.com\/blog\/\",\"name\":\"Similarweb\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.similarweb.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/#organization\",\"name\":\"Similarweb\",\"url\":\"https:\/\/www.similarweb.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/03\/1587374135933.png\",\"contentUrl\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/03\/1587374135933.png\",\"width\":200,\"height\":200,\"caption\":\"Similarweb\"},\"image\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/Similarweb\",\"https:\/\/x.com\/Similarweb\",\"https:\/\/www.youtube.com\/channel\/UCVCI01HR6iB4AA4ChW08cvQ\",\"https:\/\/www.instagram.com\/similarwebinsights\/\",\"https:\/\/www.linkedin.com\/company\/similarweb\",\"https:\/\/en.wikipedia.org\/wiki\/Similarweb\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/#\/schema\/person\/a09d3786529a9b935f2fe1fd23f74727\",\"name\":\"Daniel Schneider\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/05\/Daniel-Schneider-Blog-Profile-Picture-Cropped.jpg\",\"contentUrl\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/05\/Daniel-Schneider-Blog-Profile-Picture-Cropped.jpg\",\"caption\":\"Daniel Schneider\"},\"description\":\"Daniel Schneider is the Principal Product Marketing Manager for Retail Intelligence and Data Labs at Similarweb. A seasoned digital strategist specializing in ecommerce, retail analytics, and data storytelling, Daniel helps brands decode shopper journeys for smarter decisions. At Similarweb since 2019, he's led cross-functional marketing initiatives that shape how retailers and analysts use digital insights. Daniel holds a BA from Tel Aviv University and an MBA from Tel Aviv Academic College. Based in Tel Aviv, he\u2019s an avid reader, runner, and enthusiastic AI adopter.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/danschnei\/\"],\"url\":\"https:\/\/www.similarweb.com\/blog\/author\/daniel-schneider\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Oito truques de an\u00e1lise de convers\u00f5es bem-sucedidas | Similarweb","description":"Seu site de e-commerce est\u00e1 otimizado para vendas? Se n\u00e3o estiver, chegou a hora de aproveitar a an\u00e1lise de convers\u00e3o. Descubra oito ferramentas que dar\u00e3o a voc\u00ea uma vantagem competitiva","robots":{"max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.similarweb.com\/blog\/pt\/ecommerce\/retail-insights\/conversion-analysis\/","twitter_misc":{"Written by":"Daniel Schneider","Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.similarweb.com\/blog\/pt\/ecommerce\/retail-insights\/conversion-analysis\/#article","isPartOf":{"@id":"https:\/\/www.similarweb.com\/blog\/pt\/ecommerce\/retail-insights\/conversion-analysis\/"},"author":{"name":"Daniel Schneider","@id":"https:\/\/www.similarweb.com\/blog\/#\/schema\/person\/a09d3786529a9b935f2fe1fd23f74727"},"headline":"An\u00e1lise de convers\u00e3o: como (e por que) ela \u00e9 essencial para o crescimento da sua empresa","datePublished":"2022-05-16T12:09:30+00:00","dateModified":"2024-07-04T11:07:44+00:00","mainEntityOfPage":{"@id":"https:\/\/www.similarweb.com\/blog\/pt\/ecommerce\/retail-insights\/conversion-analysis\/"},"wordCount":1513,"publisher":{"@id":"https:\/\/www.similarweb.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.similarweb.com\/blog\/pt\/ecommerce\/retail-insights\/conversion-analysis\/#primaryimage"},"thumbnailUrl":"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/12\/Blog-Thumbnail-Conversion-Analysis_-How-and-Why-It\u2019s-Crucial-for-Your-Business-Growth.png","articleSection":["Ecommerce","Insights de Varejo"],"inLanguage":""},{"@type":"WebPage","@id":"https:\/\/www.similarweb.com\/blog\/pt\/ecommerce\/retail-insights\/conversion-analysis\/","url":"https:\/\/www.similarweb.com\/blog\/pt\/ecommerce\/retail-insights\/conversion-analysis\/","name":"Oito truques de an\u00e1lise de convers\u00f5es bem-sucedidas | Similarweb","isPartOf":{"@id":"https:\/\/www.similarweb.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.similarweb.com\/blog\/pt\/ecommerce\/retail-insights\/conversion-analysis\/#primaryimage"},"image":{"@id":"https:\/\/www.similarweb.com\/blog\/pt\/ecommerce\/retail-insights\/conversion-analysis\/#primaryimage"},"thumbnailUrl":"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/12\/Blog-Thumbnail-Conversion-Analysis_-How-and-Why-It\u2019s-Crucial-for-Your-Business-Growth.png","datePublished":"2022-05-16T12:09:30+00:00","dateModified":"2024-07-04T11:07:44+00:00","description":"Seu site de e-commerce est\u00e1 otimizado para vendas? Se n\u00e3o estiver, chegou a hora de aproveitar a an\u00e1lise de convers\u00e3o. Descubra oito ferramentas que dar\u00e3o a voc\u00ea uma vantagem competitiva","breadcrumb":{"@id":"https:\/\/www.similarweb.com\/blog\/pt\/ecommerce\/retail-insights\/conversion-analysis\/#breadcrumb"},"inLanguage":"","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.similarweb.com\/blog\/pt\/ecommerce\/retail-insights\/conversion-analysis\/"]}]},{"@type":"ImageObject","inLanguage":"","@id":"https:\/\/www.similarweb.com\/blog\/pt\/ecommerce\/retail-insights\/conversion-analysis\/#primaryimage","url":"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/12\/Blog-Thumbnail-Conversion-Analysis_-How-and-Why-It\u2019s-Crucial-for-Your-Business-Growth.png","contentUrl":"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/12\/Blog-Thumbnail-Conversion-Analysis_-How-and-Why-It\u2019s-Crucial-for-Your-Business-Growth.png","width":1416,"height":840,"caption":"Conversion Analysis How (and Why) It\u2019s Crucial for Your Business Growth"},{"@type":"BreadcrumbList","@id":"https:\/\/www.similarweb.com\/blog\/pt\/ecommerce\/retail-insights\/conversion-analysis\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.similarweb.com\/"},{"@type":"ListItem","position":2,"name":"An\u00e1lise de convers\u00e3o: como (e por que) ela \u00e9 essencial para o crescimento da sua empresa"}]},{"@type":"WebSite","@id":"https:\/\/www.similarweb.com\/blog\/#website","url":"https:\/\/www.similarweb.com\/blog\/","name":"Similarweb","description":"","publisher":{"@id":"https:\/\/www.similarweb.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.similarweb.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":""},{"@type":"Organization","@id":"https:\/\/www.similarweb.com\/blog\/#organization","name":"Similarweb","url":"https:\/\/www.similarweb.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"","@id":"https:\/\/www.similarweb.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/03\/1587374135933.png","contentUrl":"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/03\/1587374135933.png","width":200,"height":200,"caption":"Similarweb"},"image":{"@id":"https:\/\/www.similarweb.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Similarweb","https:\/\/x.com\/Similarweb","https:\/\/www.youtube.com\/channel\/UCVCI01HR6iB4AA4ChW08cvQ","https:\/\/www.instagram.com\/similarwebinsights\/","https:\/\/www.linkedin.com\/company\/similarweb","https:\/\/en.wikipedia.org\/wiki\/Similarweb"]},{"@type":"Person","@id":"https:\/\/www.similarweb.com\/blog\/#\/schema\/person\/a09d3786529a9b935f2fe1fd23f74727","name":"Daniel Schneider","image":{"@type":"ImageObject","inLanguage":"","@id":"https:\/\/www.similarweb.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/05\/Daniel-Schneider-Blog-Profile-Picture-Cropped.jpg","contentUrl":"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/05\/Daniel-Schneider-Blog-Profile-Picture-Cropped.jpg","caption":"Daniel Schneider"},"description":"Daniel Schneider is the Principal Product Marketing Manager for Retail Intelligence and Data Labs at Similarweb. A seasoned digital strategist specializing in ecommerce, retail analytics, and data storytelling, Daniel helps brands decode shopper journeys for smarter decisions. At Similarweb since 2019, he's led cross-functional marketing initiatives that shape how retailers and analysts use digital insights. Daniel holds a BA from Tel Aviv University and an MBA from Tel Aviv Academic College. Based in Tel Aviv, he\u2019s an avid reader, runner, and enthusiastic AI adopter.","sameAs":["https:\/\/www.linkedin.com\/in\/danschnei\/"],"url":"https:\/\/www.similarweb.com\/blog\/author\/daniel-schneider\/"}]}},"lang":"pt","translations":{"pt":121451,"fr":121446,"en":52482,"es":121563,"zh":122443,"de":126816,"zh-tw":126844},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/posts\/121451","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/users\/134"}],"replies":[{"embeddable":true,"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/comments?post=121451"}],"version-history":[{"count":4,"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/posts\/121451\/revisions"}],"predecessor-version":[{"id":191977,"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/posts\/121451\/revisions\/191977"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/media\/66014"}],"wp:attachment":[{"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/media?parent=121451"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/categories?post=121451"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/tags?post=121451"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}