{"id":121802,"date":"2022-05-19T06:59:51","date_gmt":"2022-05-19T06:59:51","guid":{"rendered":"https:\/\/www.similarweb.com\/corp\/?p=121802"},"modified":"2025-05-20T11:09:06","modified_gmt":"2025-05-20T11:09:06","slug":"keyword-research","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/zh\/marketing\/seo\/keyword-research\/","title":{"rendered":"\u5173\u952e\u8bcd\u7814\u7a76\u2014\u2014\u52a9\u60a8\u83b7\u5f97\u66f4\u9ad8\u6392\u540d\u7684\u6df1\u5165\u6307\u5357[\u8d60\u9001\u6a21\u677f]"},"content":{"rendered":"<p>\u5173\u952e\u8bcd\u7814\u7a76\u53ef\u4ee5\u5e2e\u52a9\u60a8\u6709\u6548\u5730\u89e6\u8fbe\u66f4\u591a\u53d7\u4f17\u3002\u901a\u8fc7\u51c6\u786e\u4e86\u89e3\u4ed6\u4eec\u6b63\u5728\u641c\u7d22\u7684\u5185\u5bb9\uff0c\u60a8\u53ef\u4ee5\u521b\u5efa\u6709\u9488\u5bf9\u6027\u7684\u5185\u5bb9\u6765\u6ee1\u8db3\u4ed6\u4eec\u7684\u9700\u6c42\u3002\u4f46\u4e3a\u4e86\u4f7f\u60a8\u7684\u5f71\u54cd\u6700\u5927\u5316\uff0c\u60a8\u9700\u8981\u4f7f\u7528\u6700\u51c6\u786e\u7684<a href=\"https:\/\/www.similarweb.com\/corp\/zh\/search\/keyword-research\/\">\u5173\u952e\u8bcd\u7814\u7a76\u5de5\u5177<\/a>\uff0c\u6765\u91c7\u53d6\u4e00\u79cd\u7cfb\u7edf\u6027\u7684\u65b9\u6cd5\u3002\u5728\u8fd9\u7bc7\u6587\u7ae0\u4e2d\uff0c\u6211\u4eec\u5c06\u8be6\u7ec6\u4ecb\u7ecd\u5982\u4f55\u8fdb\u884c\u5173\u952e\u8bcd\u7814\u7a76\u7684\u5b8c\u6574\u6b65\u9aa4\u6307\u5357\uff0c\u4ee5\u53ca\u4f7f\u7528\u54ea\u4e9b\u5de5\u5177\u6765\u5b9e\u73b0\u5207\u5b9e\u7684\u6210\u679c\u3002<\/p>\n<h2>\u5173\u952e\u8bcd\u7814\u7a76\u662f\u4ec0\u4e48\uff1f<\/h2>\n<p>\u5173\u952e\u8bcd\u7814\u7a76\u662f\u786e\u5b9a\u60a8\u7684<a 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src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/09\/pizza-delivery-google-search-keyword.png\" alt=\"\u8c37\u6b4c\u641c\u7d22\u6ce2\u58eb\u987f\u62ab\u8428\" width=\"1200\" height=\"700\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/09\/pizza-delivery-google-search-keyword.png 1200w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/09\/pizza-delivery-google-search-keyword-300x175.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/09\/pizza-delivery-google-search-keyword-1024x597.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/09\/pizza-delivery-google-search-keyword-768x448.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" 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Similarweb \u4e3b\u9875\u4e0a\u91cd\u8981\u5173\u952e\u8bcd\u7684\u793a\u4f8b\u2014\u2014\u8fd9\u4e2a\u9636\u6bb5\u7684 SEO \u7814\u7a76\u5c31\u9700\u8981\u5305\u62ec\u8fd9\u4e9b\u5173\u952e\u8bcd\u3002\u201c\u6570\u5b57\u7814\u7a76\u201d\u548c\u201c\u6295\u8d44\u201d\u8fd9\u6837\u7684\u8bcd\u8bed\u6d89\u53ca\u5230\u6211\u4eec\u5185\u5bb9\u7684\u7ec4\u7ec7\u65b9\u5f0f\u3002\u5f53\u60a8\u6d4f\u89c8\u81ea\u5df1\u7684\u7f51\u7ad9\u65f6\uff0c\u8fd9\u4e9b\u90fd\u662f\u60a8\u5728\u8fd9\u4e2a\u9636\u6bb5\u7684\u5173\u952e\u8bcd\u7814\u7a76\u4e2d\u8981\u641c\u7d22\u7684\u8bcd\u7ec4\u7c7b\u578b\u3002<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-121806 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/05\/Screen-Shot-2022-05-19-at-9.45.31.png\" alt=\"Similarweb \u5de5\u5177\" width=\"2526\" height=\"1218\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/05\/Screen-Shot-2022-05-19-at-9.45.31.png 2526w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/05\/Screen-Shot-2022-05-19-at-9.45.31-300x145.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/05\/Screen-Shot-2022-05-19-at-9.45.31-1024x494.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/05\/Screen-Shot-2022-05-19-at-9.45.31-768x370.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/05\/Screen-Shot-2022-05-19-at-9.45.31-1536x741.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/05\/Screen-Shot-2022-05-19-at-9.45.31-2048x988.png 2048w\" sizes=\"(max-width: 2526px) 100vw, 2526px\" \/><\/p>\n<h2>2. \u7528 Google Search Console \u6df1\u5165\u6316\u6398\u60a8\u7684\u5173\u952e\u8bcd\u6570\u636e<\/h2>\n<p>\u770b\u4e00\u770b\u60a8\u5df2\u7ecf\u62e5\u6709\u7684\u6570\u636e\u3002\u6ca1\u5fc5\u8981\u91cd\u590d\u53d1\u660e\u8f6e\u5b50\u3002\u5982\u679c\u60a8\u80fd\u8bbf\u95ee\u60a8\u00a0 Google Analytics \u8d26\u6237\u4e2d\u7684<a href=\"https:\/\/search.google.com\/search-console\/about\"> Google Search Console<\/a>\uff0c\u60a8\u53ef\u4ee5\u524d\u5f80\u201c\u8868\u73b0\u201d\u90e8\u5206\uff0c\u770b\u770b\u90a3\u91cc\u62a5\u544a\u7684\u641c\u7d22\u7ed3\u679c\u3002\u60a8\u5728\u8fd9\u91cc\u521b\u5efa\u7684\u5217\u8868\u5c06\u8ba9\u60a8\u80fd\u5f7b\u5e95\u5ba1\u89c6\u54ea\u4e9b\u5df2\u5728\u53d1\u6325\u4f5c\u7528\u7684\u6700\u91cd\u8981\u5173\u952e\u8bcd\u3002\u5982\u679c\u67d0\u4e2a\u8bcd\u8bed\u8868\u73b0\u4e0d\u9519\uff0c\u60a8\u5c31\u9700\u8981\u786e\u4fdd\u7ee7\u7eed\u5c06\u5b83\u7eb3\u5165\u60a8\u7684 <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/seo-strategy\/\">SEO \u7b56\u7565<\/a>\uff0c\u751a\u81f3\u5728\u53ef\u884c\u7684\u60c5\u51b5\u4e0b\u66f4\u591a\u5730\u8015\u8018\u5185\u5bb9\uff0c\u4ee5\u4fbf\u901a\u8fc7\u8be5\u8bcd\u8d62\u5f97\u6d41\u91cf\u3002<\/p>\n<ul>\n<li aria-level=\"1\"><b>\u4e13\u4e1a\u63d0\u793a\uff1a<\/b><i>\u4e3a\u4e86\u6709\u6548\u5730\u4f7f\u7528\u201c\u8868\u73b0\u201d\u90e8\u5206\uff0c\u8bf7\u5c06\u9875\u9762\u7684\u6570\u636e\u8303\u56f4\u8bbe\u7f6e\u4e3a 6 \u4e2a\u6708\uff0c\u6392\u9664\u6240\u6709\u7684\u54c1\u724c\u67e5\u8be2\uff0c\u7f16\u5236\u4e00\u4efd\u60a8\u7684\u53d7\u4f17\u6b63\u641c\u7d22\u7684\u4e00\u822c\u672f\u8bed\u7684\u5217\u8868\uff0c\u7136\u540e\u5c06\u521b\u5efa\u7684\u5217\u8868\u4e0b\u8f7d\u4e3a CSV \u6587\u4ef6\u3002<\/i><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-77293 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/09\/Google-Search-Console-Screen-Shot-2-.png\" alt=\"Google \u641c\u7d22\u63a7\u5236\u53f0\" width=\"1200\" height=\"700\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/09\/Google-Search-Console-Screen-Shot-2-.png 1200w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/09\/Google-Search-Console-Screen-Shot-2--300x175.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/09\/Google-Search-Console-Screen-Shot-2--1024x597.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/09\/Google-Search-Console-Screen-Shot-2--768x448.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<h2>3. \u5229\u7528\u7ade\u4e89\u5bf9\u624b\u5206\u6790\u5de5\u5177<\/h2>\n<p>\u5229\u7528\u7ade\u4e89\u6570\u636e\u5de5\u5177\u6765\u5206\u6790\u60a8\u7684\u7f51\u7ad9\uff0c\u5bf9\u60a8\u5f53\u524d\u7684\u8868\u73b0\u83b7\u5f97\u66f4\u591a\u4e86\u89e3\u3002\u8bf7\u8bb0\u4f4f\uff0c\u5bf9\u4e8e\u5b8f\u89c2\u5c42\u9762\u7684 SEO \u548c\u672c\u5730 SEO \u6765\u8bf4\uff0c\u60a8\u8981\u7784\u51c6\u7684\u5173\u952e\u8bcd\u662f\u4e0d\u540c\u7684\u3002\u60a8\u53ef\u4ee5\u4f7f\u7528 Similarweb \u5bf9\u7279\u5b9a\u56fd\u5bb6\/\u5730\u533a\u8fdb\u884c\u5b8f\u89c2\u5c42\u9762\u7684\u5173\u952e\u8bcd\u7814\u7a76\u3002\u8fd9\u5c06\u5e2e\u52a9\u60a8\u6df1\u5165\u4e86\u89e3\u5728\u60a8\u611f\u5174\u8da3\u7684\u56fd\u5bb6\/\u5730\u533a\u4e2d\u6b63\u5728\u6d41\u884c\u7684\u8bdd\u9898\u548c\u5173\u952e\u8bcd\u673a\u4f1a\u3002<\/p>\n<p>\u8981\u505a\u5230\u8fd9\u4e00\u70b9\uff0c\u60a8\u53ef\u4ee5\u4f7f\u7528 <a href=\"https:\/\/www.similarweb.com\/zh\/website\/\">Similarweb \u7684\u7f51\u7ad9\u5206\u6790\u5de5\u5177<\/a>\u3002\u9996\u5148\uff0c\u63d2\u5165\u60a8\u81ea\u5df1\u7684 URL\u3002\u63a5\u7740\u70b9\u51fb\u201c\u5173\u952e\u8bcd\u201d\u90e8\u5206\uff0c\u8fc7\u6ee4\u6389\u6240\u6709\u54c1\u724c\u5173\u952e\u8bcd\u3002\u7136\u540e\u524d\u5f80\u7f51\u7ad9\u5206\u6790\u7684\u201c\u7ade\u4e89\u5bf9\u624b\u201d\u90e8\u5206\u3002\u6ce8\u610f\u6392\u5728\u6700\u524d\u9762\u7684\u4e09\u4e2a\u7ade\u4e89\u5bf9\u624b\uff0c\u7136\u540e\u5bf9\u4ed6\u4eec\u7684\u7f51\u7ad9\u4e5f\u8fdb\u884c\u5ba1\u67e5\u3002\u5728\u8fdb\u884c\u7684\u6bcf\u6b21\u5ba1\u67e5\u4e2d\uff0c\u8fdb\u5165\u5173\u952e\u8bcd\u5206\u6790\u90e8\u5206\uff0c\u8fc7\u6ee4\u6389\u54c1\u724c\u641c\u7d22\u67e5\u8be2\uff0c\u5e76\u5bfc\u51fa\u62a5\u544a\u4f9b\u5185\u90e8\u4f7f\u7528\u3002\u8bb0\u4f4f\uff0c\u7ade\u4e89\u5bf9\u624b\u7684\u6d41\u91cf\u6570\u636e\u5bf9\u60a8\u7684\u5206\u6790\u6765\u8bf4\u53ef\u80fd\u548c\u6392\u540d\u6570\u636e\u4e00\u6837\u6709\u4ef7\u503c\uff0c\u6240\u4ee5\u5148\u4e0d\u8981\u653e\u5f03\u4efb\u4f55\u5bfc\u51fa\u7684\u6570\u636e\u96c6\u2014\u2014\u5176\u4e2d\u8bb8\u591a\u90fd\u4f1a\u5bf9\u60a8\u5f97\u51fa SEO \u7b56\u7565\u6709\u5e2e\u52a9\u3002<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-77344 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/09\/keyword-research-page-zara-image.png\" alt=\"\u5173\u952e\u8bcd\u7814\u7a76\u9875\u9762 zara\" width=\"1915\" height=\"1116\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/09\/keyword-research-page-zara-image.png 1915w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/09\/keyword-research-page-zara-image-300x175.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/09\/keyword-research-page-zara-image-1024x597.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/09\/keyword-research-page-zara-image-768x448.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/09\/keyword-research-page-zara-image-1536x895.png 1536w\" sizes=\"(max-width: 1915px) 100vw, 1915px\" \/><\/p>\n<ul>\n<li aria-level=\"1\"><b>\u4e13\u4e1a\u63d0\u793a\uff1a<\/b><i>\u8fc7\u6ee4\u6389\u641c\u7d22\u5f15\u64ce\u7ed3\u679c\u9875\u9762 (SERP) \u4e2d\u6392\u540d\u524d 50 \u4f4d\u4ee5\u5916\u7684\u7ed3\u679c\uff0c\u5254\u9664\u8bb8\u591a\u4e0d\u76f8\u5173\u7684\u67e5\u8be2\uff0c\u4e5f\u662f\u5f88\u6709\u7528\u7684\u3002<\/i><\/li>\n<\/ul>\n<p>\u5c06\u60a8\u4e3a\u6bcf\u4e2a\u7ade\u4e89\u5bf9\u624b\u7684\u7f51\u7ad9\u521b\u5efa\u7684\u5173\u952e\u8bcd\u5217\u8868\u4e0e\u60a8\u4e3a\u81ea\u5df1\u7684\u7f51\u7ad9\u521b\u5efa\u7684\u5217\u8868\u7ed3\u5408\u8d77\u6765\u3002\u60a8\u5e94\u5c06\u5bfc\u51fa\u7684 Excel \u6587\u4ef6\u5408\u5e76\u4e3a\u4e00\u4e2a\u3002\u73b0\u5728\u60a8\u53ef\u4ee5\u7ed3\u5408\u5730\u770b\u6bcf\u4e2a\u7ade\u4e89\u5bf9\u624b\u7684\u6392\u540d\u548c\u6d41\u91cf\u6570\u636e\uff0c\u7136\u540e\u5220\u9664\u4efb\u4f55\u91cd\u590d\u7684\u5173\u952e\u8bcd\u3002<\/p>\n<p>\u6216\u8005\u60a8\u4e5f\u53ef\u4ee5\u51b3\u5b9a\u4e0d\u5408\u5e76\u7ade\u4e89\u5bf9\u624b\u7684\u6392\u540d\u548c\u6d41\u91cf\u6570\u636e\uff0c\u800c\u53ea\u4f7f\u7528\u5173\u952e\u8bcd\u6570\u636e\u3002\u8fd9\u65f6\u60a8\u5c31\u6709\u4e86\u7814\u7a76\u7684\u57fa\u7840\uff1a<b>\u60a8\u53d1\u73b0\u4e86\u60a8\u7684\u7f51\u7ad9\u6309\u54ea\u4e9b\u8bcd\u6392\u540d\uff0c\u60a8\u7684\u7ade\u4e89\u5bf9\u624b\u7684\u7f51\u7ad9\u6309\u54ea\u4e9b\u8bcd\u6392\u540d\uff0c\u800c\u7528\u6237\u5b9e\u9645\u4e0a\u53c8\u5728\u641c\u7d22\u4e9b\u4ec0\u4e48\u3002<\/b>\u73b0\u5728\u5c31\u8be5\u68c0\u67e5\u60a8\u7f51\u7ad9\u7684\u6574\u4e2a\u641c\u7d22\u6f5c\u529b\u4e86\u3002<\/p>\n<p>\u60a8\u4e5f\u53ef\u4ee5\u4f7f\u7528\u5982 <b>Navads<\/b> \u7b49 SEO \u5de5\u5177\u8fdb\u884c\u5fae\u89c2\u5c42\u9762\u7684\u7814\u7a76\u30022018 \u5e74\u88ab <a href=\"https:\/\/uberall.com\/en-gb\">Uberall<\/a> \u6536\u8d2d\u7684 Navads \u662f\u4e00\u5bb6\u9886\u5148\u7684\u4f4d\u7f6e\u6570\u636e\u63d0\u4f9b\u5546\uff0c\u5176\u6570\u636e\u5e93\u4e3a\u5bfc\u822a\u548c\u5730\u56fe\u884c\u4e1a\u63d0\u4f9b\u652f\u6301\u3002\u8be5\u516c\u53f8\u63a8\u51fa\u7684\u4e00\u4e2a\u672c\u5730\u641c\u7d22\u5de5\u5177\u80fd\u5e2e\u52a9\u60a8\u5728\u5730\u56fe\u641c\u7d22\u7ed3\u679c\u4e2d\u83b7\u5f97\u66f4\u9ad8\u7684\u6392\u540d\u3002<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-77318 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/09\/uberall.com-website-performance-page-similarweb.png\" alt=\"\u5173\u952e\u8bcd\u7814\u7a76 Uberall \u7f51\u7ad9\" width=\"1920\" height=\"1122\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/09\/uberall.com-website-performance-page-similarweb.png 1920w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/09\/uberall.com-website-performance-page-similarweb-300x175.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/09\/uberall.com-website-performance-page-similarweb-1024x598.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/09\/uberall.com-website-performance-page-similarweb-768x449.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/09\/uberall.com-website-performance-page-similarweb-1536x898.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<h2>4. \u5229\u7528\u5173\u952e\u8bcd\u751f\u6210\u5de5\u5177\u627e\u5230\u6700\u6709\u4ef7\u503c\u7684\u8bcd\u7ec4<\/h2>\n<p>\u60a8\u7684\u4e0b\u4e00\u6b65\u662f\u4f7f\u7528 \u5173\u952e\u8bcd\u5de5\u5177 \u6765\u53d1\u73b0\u66f4\u591a\u7684\u5173\u952e\u8bcd\u521b\u610f\u3001\u540c\u4e49\u8bcd\u548c\u5efa\u8bae\u3002\u60a8\u53ef\u4ee5\u4f7f\u7528 Google Keyword Planner \u6765\u53d1\u73b0\u65b0\u7684\u5173\u952e\u8bcd\u521b\u610f\u3002\u53e6\u4e00\u4e2a\u901a\u5e38\u66f4\u6613\u7528\u7684\u9009\u62e9\uff0c\u662f\u4f7f\u7528\u5982 \u00a0Similarweb \u7684\u5173\u952e\u8bcd\u751f\u6210\u5de5\u5177\u7b49\u5173\u952e\u8bcd\u7814\u7a76\u5de5\u5177\uff0c\u5e76\u6309\u60a8\u5728\u7b2c\u4e00\u9636\u6bb5\u53d1\u73b0\u7684\u7f51\u7ad9\u7c7b\u522b\u63d2\u5165\u5173\u952e\u8bcd\u3002\u6df1\u5165\u66f4\u5177\u4f53\u7684\u7c7b\u522b\uff0c\u786e\u4fdd\u5de5\u5177\u6240\u5efa\u8bae\u7684\u5173\u952e\u8bcd\u4e0e\u60a8\u7684\u4e3b\u9898\u76f8\u5173\u3002<\/p>\n<p>\u901a\u8fc7\u4e0b\u9762\u8fd9\u4e2a\u4f8b\u5b50\uff0c\u60a8\u53ef\u4ee5\u770b\u5230 Similarweb \u7684\u5de5\u5177\u662f\u5982\u4f55\u63d0\u4f9b\u5173\u952e\u8bcd\u5efa\u8bae\u7684\u3002\u60a8\u53ef\u4ee5\u6309\u7167\u5173\u952e\u8bcd\u5339\u914d\u7c7b\u578b\uff08\u8bcd\u7ec4\u5339\u914d\u3001\u76f8\u5173\u5173\u952e\u8bcd\u3001\u8d8b\u52bf\u5173\u952e\u8bcd\u548c\u95ee\u9898\u67e5\u8be2\uff09\u4ee5\u53ca\u8bf8\u5982\u6570\u91cf\u3001\u5e74\u5ea6\u6d41\u91cf\u8d8b\u52bf\u3001CPC\u3001\u81ea\u7136\u641c\u7d22\u4e0e\u4ed8\u8d39\u641c\u7d22\u3001\u4ee5\u53ca\u8d62\u5f97\u6700\u591a\u6d41\u91cf\u7684\u7f51\u7ad9\u7b49\u6307\u6807\u8fdb\u884c\u6392\u5e8f\u3002<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-77295 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/09\/Keyword-Generator-Page-Similarweb-4.png\" alt=\"Similarweb \u4e0a\u7684\u5173\u952e\u8bcd\u751f\u6210\u5668\u9875\u9762\" width=\"1200\" height=\"700\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/09\/Keyword-Generator-Page-Similarweb-4.png 1200w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/09\/Keyword-Generator-Page-Similarweb-4-300x175.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/09\/Keyword-Generator-Page-Similarweb-4-1024x597.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/09\/Keyword-Generator-Page-Similarweb-4-768x448.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>\u56f4\u7ed5\u60a8\u7684\u76ee\u6807\u53d7\u4f17\u8fdb\u884c\u601d\u8003\uff1a\u4ed6\u4eec\u662f\u8c01\uff1f\u4ed6\u4eec\u5982\u4f55\u641c\u7d22\u81ea\u5df1\u9700\u8981\u7684\u4e1c\u897f\uff1f\u4ed6\u4eec\u4f7f\u7528\u54ea\u4e9b\u8bcd\u6216\u8bcd\u7ec4\uff1f\u4ed6\u4eec\u4e3b\u8981\u4f7f\u7528 PC \u7aef\u8fd8\u662f\u79fb\u52a8\u8bbe\u5907\uff1f\u8fd9\u4e5f\u662f\u8fdb\u4e00\u6b65\u7814\u7a76\u60a8\u901a\u8fc7\u7ade\u4e89\u7814\u7a76\u53d1\u73b0\u7684\u201c\u503c\u5f97\u5173\u6ce8\u7684\u201d\u8bcd\u7ec4\u7684\u6700\u4f73\u65f6\u673a\u3002<\/p>\n<ul>\n<li aria-level=\"1\"><b>\u4e13\u4e1a\u63d0\u793a\uff1a<\/b><i>\u7531\u4e8e\u54c1\u724c\u8bcd\u901a\u5e38\u4e0e SEO \u65e0\u5173\uff0c\u6240\u4ee5\u5728\u8fdb\u884c\u5173\u952e\u8bcd\u7814\u7a76\u65f6\uff0c\u4e00\u5b9a\u8981\u8fc7\u6ee4\u6389\u54c1\u724c\u8bcd\u3002\u60a8\u8fd8\u5e94\u8be5\u8fc7\u6ee4\u6389\u4e0d\u76f8\u5173\u7684\u5173\u952e\u8bcd\u8bcd\u7ec4\u5efa\u8bae\uff0c\u5982\u4ef7\u683c\u548c\u5c97\u4f4d\u3002<\/i><\/li>\n<\/ul>\n<p>\u540c\u6837\uff0c\u8fd9\u4e2a\u9636\u6bb5\u7684\u76ee\u6807\u662f\u4e3a\u60a8\u9009\u62e9\u7684\u6bcf\u4e2a\u7c7b\u522b\u7f16\u5236\u4e00\u4efd\u5168\u9762\u7684\u5173\u952e\u8bcd\u5217\u8868\uff0c\u6240\u4ee5\u8981\u5c3d\u53ef\u80fd\u591a\u5730\u6dfb\u52a0\u76f8\u5173\u5173\u952e\u8bcd\u3002\u60a8\u53ef\u80fd\u4f1a\u53d1\u73b0\uff0c\u6700\u5f00\u59cb\u65f6\u7684\u5927\u7c7b\u9700\u8981\u88ab\u5206\u89e3\u6210\u5c0f\u7c7b\uff0c\u4ee5\u4f7f\u60a8\u7684\u5173\u952e\u8bcd\u5217\u8868\u53ef\u7528\u4e8e\u6280\u672f\u6027 SEO \u548c\u5185\u5bb9\u8425\u9500\u7684\u76ee\u7684\u3002\u4f8b\u5982\uff0c<a href=\"https:\/\/www.similarweb.com\/corp\/zh\/web\/strategy\/\">\u6570\u5b57\u8425\u9500<\/a>\u662f\u4e00\u4e2a\u5de8\u5927\u7684\u7c7b\u522b\uff0c\u5305\u62ec SEO \u3001\u70b9\u51fb\u4ed8\u8d39 (PPC)\u3001\u5a92\u4f53\u7b56\u5212\u3001\u8425\u9500\u7b56\u7565\u7b49\u7b49\u3002\u56e0\u6b64\uff0c\u5728\u8fd9\u4e2a\u9636\u6bb5\uff0c\u8fd9\u4e9b\u4e3b\u9898\u4e2d\u7684\u6bcf\u4e00\u4e2a\u90fd\u5e94\u8be5\u6210\u4e3a\u81ea\u5df1\u7684\u5b50\u7c7b\u522b\uff0c\u56e0\u4e3a\u5b83\u4eec\u6bcf\u4e2a\u90fd\u9700\u8981\u7814\u7a76\u5177\u4f53\u7684\u5173\u952e\u8bcd\u672f\u8bed\u3002<\/p>\n<p>\u5728\u60a8\u628a\u4e3b\u8981\u7c7b\u522b\u5206\u89e3\u6210\u66f4\u5bb9\u6613\u6d88\u5316\u7684\u77ed\u5c0f\u5b50\u7c7b\u522b\u4e4b\u540e\uff0c\u6bcf\u4e2a\u5b50\u7c7b\u522b\u90fd\u5e94\u8be5\u6709\u81ea\u5df1\u7684\u5173\u952e\u8bcd\u5217\u8868\uff0c\u4f9b\u60a8\u4e0b\u8f7d\u3002\u73b0\u5728\uff0c\u662f\u65f6\u5019\u4e0b\u8f7d\u8fd9\u4e9b\u5217\u8868\u4e86\uff0c\u8bf7\u82b1\u4e00\u4e9b\u65f6\u95f4\u6765\u9010\u4e00\u5ba1\u89c6\u3002\u5982\u679c\u60a8\u53d1\u73b0\u8d77\u91cd\u67d0\u4e2a\u7c7b\u522b\u4ecd\u7136\u76f8\u5f53\u5bbd\u6cdb\uff0c\u610f\u5473\u7740\u5b83\u5305\u542b\u8bb8\u591a\u641c\u7d22\u67e5\u8be2\uff0c\u5e76\u4e14\u6570\u91cf\u5e9e\u5927\uff0c\u60a8\u53ef\u4ee5\u628a\u5b83\u8fdb\u4e00\u6b65\u5206\u89e3\u6210\u66f4\u7ec6\u7684\u5b50\u7c7b\u522b\uff0c\u76f4\u5230\u53ef\u4ee5\u7ba1\u7406\u7684\u7a0b\u5ea6\u3002<\/p>\n<p>\u5728\u60a8\u5bf9\u60a8\u7684\u5b50\u7c7b\u522b\u5217\u8868\u611f\u5230\u6ee1\u610f\u540e\uff0c\u8bf7\u4f7f\u7528 <a href=\"https:\/\/ads.google.com\/home\/tools\/keyword-planner\/\">Google Keyword Planner<\/a>\u3002\u8fd9\u4e2a\u5de5\u5177\u5141\u8bb8\u6bcf\u4e2a\u201c\u7814\u7a76\u201d\u6700\u591a\u5305\u542b 10 \u4e2a\u57fa\u672c\u8bcd\u7ec4\uff0c\u6240\u4ee5\u628a\u540c\u4e00\u5b50\u7c7b\u522b\u7684\u6240\u6709\u8bcd\u7ec4\u7ec4\u5408\u5728\u4e00\u8d77\uff0c\u627e\u5230\u6700\u4f73\u7684\u76f8\u5173\u5173\u952e\u8bcd\u5efa\u8bae\u3002SEO \u5173\u952e\u8bcd\u89c4\u5212\u4e2d\u7684\u201c\u7814\u7a76\u201d\u6307\u7684\u662f\u60a8\u53ef\u4ee5\u5728 Google Keyword Planner \u4e2d\u4f7f\u7528\u7684\u6700\u5927\u6570\u91cf\u7684\u8d77\u59cb\u5173\u952e\u8bcd\uff0c\u4ee5\u4fbf\u627e\u5230\u76f8\u5173\u7684\u5173\u952e\u8bcd\u5efa\u8bae\u3002<\/p>\n<h2>5. \u6574\u5408\u60a8\u7684\u5173\u952e\u8bcd\u6570\u636e<\/h2>\n<p>\u8fd9\u65f6\u60a8\u53ef\u80fd\u60f3\u77e5\u9053\uff1a\u4e3a\u4ec0\u4e48\u81ea\u5df1\u624b\u91cc\u6709\u8fd9\u4e48\u591a\u7684\u5173\u952e\u8bcd\u5217\u8868\uff1f\u4f46\u4e0d\u8981\u62c5\u5fc3\uff0c\u8fd9\u8868\u793a\u60a8\u5df2\u7ecf\u627e\u5bf9\u4e86\u65b9\u5411\uff01\u8fd9\u4e9b\u5217\u8868\u662f\u60a8\u6240\u6709\u641c\u7d22\u91cf\u548c\u8d8b\u52bf\u7684\u6570\u636e\u6765\u6e90\uff0c\u4e5f\u662f\u60a8\u7ade\u4e89\u5bf9\u624b\u7684\u6392\u540d\u548c\u8868\u73b0\u6570\u636e\u3002\u4e8b\u5b9e\u4e0a\uff0c\u73b0\u5728\u60a8\u5e94\u8be5\u5c06\u6240\u6709\u6570\u636e\u8fc1\u79fb\u5230\u4e00\u4e2a\u4e3b EXCEL \u6587\u4ef6\uff0c\u6765\u5408\u5e76\u6240\u6709\u5c5e\u4e8e\u540c\u4e00\u5b50\u7c7b\u522b\u7684\u5217\u8868\u3002\u5b8c\u6210\u5408\u5e76\u540e\uff0c\u5373\u53ef\u5220\u9664\u6240\u6709\u91cd\u590d\u7684\u5173\u952e\u8bcd\u3002\u4e4b\u6240\u4ee5\u8981\u5408\u5e76\u60a8\u624b\u4e0a\u5217\u8868\uff0c\u76ee\u7684\u662f\u8ba9\u60a8\u80fd\u591f\u5728\u65f6\u673a\u6210\u719f\u65f6\u6709\u6548\u5730\u7ec4\u7ec7\u5e76\u5b9e\u65bd\u60a8\u7684\u5173\u952e\u8bcd\u7814\u7a76\u3002<\/p>\n<ul>\n<li aria-level=\"1\"><b>\u4e13\u4e1a\u63d0\u793a<\/b>\uff1a<i>\u5bf9\u60a8\u7684\u6570\u636e\u5217\u8868\u8fdb\u884c\u641c\u7d22\u8d8b\u52bf\u548c\u6392\u540d\u8ba1\u7b97\u3002\u7136\u540e\u5408\u5e76\u6570\u636e\u6765\u6e90\uff0c\u5220\u9664\u91cd\u590d\u7684\u8bcd\u7ec4\u6761\u76ee\u3002\u6700\u540e\uff0c\u62bd\u53d6\u51fa\u6240\u6709\u4e0e\u60a8\u7684\u7814\u7a76\u6709\u5173\u7684\u7ade\u4e89\u6570\u636e\uff08\u7ade\u4e89\u5bf9\u624b\u7684\u6392\u540d\u3001\u6d41\u91cf\u4efd\u989d\u7b49\uff09\u3002\u73b0\u5728\u60a8\u53ef\u4ee5\u5f88\u5bb9\u6613\u5730\u8ba1\u7b97\u51fa\u7ade\u4e89<\/i><a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/keyword-difficulty\/\"><i>\u5173\u952e\u8bcd\u96be\u5ea6<\/i><\/a><i>\u53ca\u4ef7\u503c\uff0c\u5e76\u5efa\u7acb\u4e00\u4e2a\u6570\u636e\u9a71\u52a8\u7684 SEO \u6218\u7565\u3002\u4f8b\u5982\uff0c\u60a8\u53ef\u4ee5\u786e\u5b9a\u6700\u8fd1\u641c\u7d22\u91cf\u7684\u53d8\u5316\u4ee5\u53ca\u7ade\u4e89\u5bf9\u624b\u7684\u8584\u5f31\u70b9\uff0c\u5e76\u76f8\u5e94\u5730\u8c03\u6574\u60a8\u7684\u7b56\u7565\u3002<\/i><\/li>\n<\/ul>\n<p>\u4e3a\u4e86\u641e\u6e05\u695a\u5982\u4f55\u6700\u6709\u6548\u5730\u5b9e\u65bd\u60a8\u7684\u5173\u952e\u8bcd\u7814\u7a76\uff0c\u8bf7\u5bf9\u7167\u60a8\u7f51\u7ad9\u4e0a\u7684\u73b0\u6709\u5185\u5bb9\uff0c\u52fe\u753b\u51fa\u60a8\u7684\u6570\u636e\u548c\u6d1e\u89c1\u3002\u95ee\u95ee\u81ea\u5df1\uff1a<\/p>\n<ul>\n<li aria-level=\"1\">\u54ea\u4e9b\u672f\u8bed\u60a8\u5df2\u7ecf\u6709\u9875\u9762\u4e86\uff1f<\/li>\n<li aria-level=\"1\">\u60a8\u9700\u8981\u4e3a\u54ea\u4e9b\u672f\u8bed\u521b\u5efa\u9875\u9762\uff1f<\/li>\n<\/ul>\n<p>\u8fd9\u4e9b\u95ee\u9898\u5c06\u4f7f\u60a8\u4e86\u89e3\u5982\u4f55\u786e\u5b9a\u5de5\u4f5c\u7684\u4f18\u5148\u6b21\u5e8f\uff0c\u5e76\u6210\u529f\u6267\u884c\u60a8\u7684\u5173\u952e\u8bcd\u7b56\u7565\u3002<\/p>\n<h2>6. \u6309\u7528\u6237\u610f\u56fe\u548c\u8bed\u4e49\u641c\u7d22\u5bf9\u5173\u952e\u8bcd\u8fdb\u884c\u5206\u7c7b<\/h2>\n<p>\u9996\u5148\uff0c\u6839\u636e\u4e3b\u9898\u7684\u76f8\u4f3c\u6027\uff0c\u5c06\u60a8\u7f16\u5236\u7684\u8bcd\u7ec4\u5206\u6210\u66f4\u5c0f\u7684\u7ec4\u3002\u7136\u540e\u60a8\u53ef\u4ee5\u628a\u5b83\u4eec\u5f52\u6210\u5927\u7c7b\uff08\u5982\u6570\u5b57\u8425\u9500\uff09\u3001\u5b50\u7c7b\u522b\uff08\u5982 SEO\uff09\uff0c\u4ee5\u53ca\u4e3b\u9898\u8bcd\uff08\u5982\u5173\u952e\u8bcd\u7814\u7a76\uff09\u3002\u5bf9\u4e8e\u5177\u6709\u8bed\u4e49\u76f8\u4f3c\u6027\u7684\u4e3b\u9898\u5173\u952e\u8bcd\uff0c\u60a8\u8981\u7262\u8bb0\u7528\u6237\u6bcf\u6b21\u67e5\u8be2\u7684\u641c\u7d22\u610f\u56fe\uff0c\u5e76\u6709\u6548\u5730\u89e6\u53ca\u60a8\u7684\u6f5c\u5728\u5ba2\u6237\u3002<\/p>\n<p>\u4eba\u4eec\u53ef\u4ee5\u7528\u540c\u6837\u7684\u5173\u952e\u8bcd\u6765\u8868\u8fbe\u4e0d\u540c\u7684\u610f\u601d\uff0c\u6240\u4ee5\u8fd9\u4e2a\u8fc7\u7a0b\u7684\u4e00\u4e2a\u91cd\u8981\u90e8\u5206\u662f\u6d1e\u6089\u7528\u6237\u7684\u641c\u7d22\u610f\u56fe\u3002<\/p>\n<p>\u4f8b\u5982\uff0c\u5982\u679c\u6709\u4eba\u641c\u7d22\u201c\u536b\u751f<i>\u7eb8<\/i>\u201d\uff0c\u4ed6\u4eec\u6709\u4ec0\u4e48\u610f\u56fe\uff1f\u4ed6\u4eec\u662f\u5728\u5bfb\u627e\u53ef\u4ee5\u8d2d\u4e70\u536b\u751f\u7eb8\u7684\u5546\u5e97\u3001\u70ed\u95e8\u54c1\u724c\uff0c\u8fd8\u662f\u5728\u5173\u6ce8\u54ea\u4e9b\u5546\u5e97\u6709\u536b\u751f\u7eb8\u5e93\u5b58\uff1f\u8fd9\u5c31\u662f\u60a8\u5fc5\u987b<a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/search-intent\/\">\u4e86\u89e3\u641c\u7d22\u610f\u56fe<\/a>\u7684\u539f\u56e0\u6240\u5728\uff0c\u8fd9\u6837\u624d\u80fd\u5bf9\u5173\u952e\u8bcd\u8fdb\u884c\u5206\u7c7b\uff0c\u6700\u7ec8\u89e6\u53ca\u60a8\u7684\u76f8\u5173\u76ee\u6807\u53d7\u4f17\u3002\u5728\u4e86\u89e3\u60a8\u76ee\u6807\u53d7\u4f17\u7684\u610f\u56fe\u4e4b\u540e\uff0c\u60a8\u5c31\u53ef\u4ee5\u5206\u6790\u4e0e\u4ed6\u4eec\u548c\u60a8\u7684\u4e1a\u52a1\u6700\u76f8\u5173\u7684\u641c\u7d22\u8bcd\u7ec4\uff0c\u5e76\u51b3\u5b9a\u54ea\u4e9b\u9002\u5408\u4f5c\u4e3a\u60a8\u7684\u5173\u952e\u8bcd\u3002<\/p>\n<p><b>\u4e00\u822c\u800c\u8a00\uff0c\u6709\u56db\u7c7b\u4e3b\u8981\u7684\u610f\u56fe\uff1a<\/b><\/p>\n<ol>\n<li aria-level=\"1\"><b>\u4fe1\u606f\uff1a<\/b>\u8fd9\u4e00\u822c\u5305\u62ec\u5173\u4e8e\u201c\u600e\u6837\u201d\u548c\u201c\u4ec0\u4e48\u201d\u7684\u95ee\u9898\u3002\u4f8b\u5982\uff0c\u201c\u600e\u6837\u5bf9\u5851\u6599\u8fdb\u884c\u6d88\u6bd2\u3002\u201d<\/li>\n<li aria-level=\"1\"><b>\u5546\u4e1a\u7814\u7a76<\/b>\uff1a\u8fd9\u6d89\u53ca\u5177\u4f53\u5c5e\u6027\u3001\u6bd4\u8f83\u3001\u6700\u4f73\u9009\u62e9\uff0c\u4f8b\u5982\u201c\u6c83\u5c14\u739b\u4e0e\u5854\u5409\u7279\u201d\u3002<\/li>\n<li aria-level=\"1\"><b>\u4ea4\u6613<\/b>\uff1a\u8fd9\u5305\u62ec\u7528\u6237\u6709\u8d2d\u4e70\u6216\u4e0b\u8f7d\u610f\u56fe\u7684\u641c\u7d22\uff0c\u4f8b\u5982\uff0c\u201c\u8d2d\u4e70\u9632\u6c34\u513f\u7ae5\u73a9\u5177\u201d\u3002<\/li>\n<li aria-level=\"1\"><b>\u5bfc\u822a<\/b>\uff1a\u8fd9\u5305\u62ec\u54c1\u724c\u67e5\u8be2\uff0c\u6bd4\u5982\u201cFacebook \u66f4\u65b0\u201d\u3002<\/li>\n<\/ol>\n<ul>\n<li aria-level=\"1\"><b><i>\u4e13\u4e1a\u63d0\u793a<\/i><\/b><i>\uff1a\u82b1\u65f6\u95f4\u5f7b\u5e95\u5b8c\u6210\u8fd9\u4e00\u6b65\uff0c\u5c06\u6709\u52a9\u4e8e\u60a8\u6781\u5ea6\u6e05\u6670\u5730\u8ba4\u8bc6\u60a8\u7684\u5173\u952e\u8bcd\u5206\u7ec4\uff0c\u5e76\u786e\u4fdd\u60a8\u7684 SEO \u4f18\u5316\u5de5\u4f5c\u4ea7\u751f\u6700\u5927\u5f71\u54cd\u3002<\/i><\/li>\n<\/ul>\n<p>\u5220\u9664\u5269\u4f59\u6240\u6709\u4e0e\u60a8\u7684 SEO \u76ee\u6807\u4e0d\u76f8\u5173\u7684\u672f\u8bed\uff0c\u6bd4\u5982\u5305\u62ec\u65f6\u95f4\u3001\u5730\u70b9\u548c\u7ade\u4e89\u5bf9\u624b\u540d\u79f0\u7684\u67e5\u8be2\u3002\u60a8\u8ba4\u4e3a\u4e0d\u76f8\u5173\u7684\u5185\u5bb9\u6839\u636e\u5404\u81ea\u7684\u7f51\u7ad9\u548c\u884c\u4e1a\u4f1a\u6709\u6240\u4e0d\u540c\uff0c\u6240\u4ee5\u5e76\u6ca1\u6709\u786c\u6027\u89c4\u5b9a\u53ef\u5faa\u3002<\/p>\n<p>\u4f18\u5316\u5dee\u8ddd\u662f\u6307\u9488\u5bf9\u9519\u8bef\u7684\u641c\u7d22\u610f\u56fe\u8fdb\u884c\u9875\u9762\u4f18\u5316\uff0c\u8fd9\u4e9b\u9875\u9762\u672c\u8eab\u7f3a\u5c11\u5185\u5bb9\u6216\u7f3a\u5931\u6b63\u786e\u7684\u5143\u5143\u7d20\u3002\u8981\u505a\u5230\u8fd9\u4e00\u70b9\uff0c\u8bf7\u7ee7\u7eed\u5c06\u60a8\u7684\u5173\u952e\u8bcd\u7ec4\u91cd\u65b0\u5212\u5206\u4e3a\u8d8a\u6765\u8d8a\u5c0f\u7684\u7ec4\uff0c\u76f4\u81f3\u53ea\u5269\u4e0b\u8bed\u4e49\u76f8\u5173\u7684\u641c\u7d22\u67e5\u8be2\u5206\u7ec4\u3002<\/p>\n<h2>7. \u5206\u6790\u957f\u5c3e\u5173\u952e\u8bcd\u4e0e\u77ed\u5c3e\u5173\u952e\u8bcd<\/h2>\n<p>\u5728\u60a8\u7684\u5173\u952e\u8bcd\u5206\u7ec4\u4e2d\uff0c\u52a1\u5fc5\u8981\u786e\u4fdd\u517c\u5177\u4e86\u77ed\u5c3e\u5173\u952e\u8bcd\u548c<a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/long-tail-keywords\/\">\u957f\u5c3e\u5173\u952e\u8bcd<\/a>\u3002\u77ed\u5c3e\u5173\u952e\u8bcd\u7ade\u4e89\u66f4\u6fc0\u70c8\uff0c\u66f4\u5bb9\u6613\u6392\u540d\uff0c\u8fd9\u662f\u56e0\u4e3a\u5b83\u4eec\u662f\u66f4\u5e7f\u6cdb\u7684\u641c\u7d22\u3002\u53e6\u4e00\u65b9\u9762\uff0c\u957f\u5c3e\u5173\u952e\u8bcd\u901a\u5e38\u5305\u542b\u4e09\u4e2a\u4ee5\u4e0a\u7684\u8bcd\uff0c\u7ade\u4e89\u7a0b\u5ea6\u8f83\u4f4e\uff0c\u56e0\u4e3a\u5b83\u4eec\u6307\u5411\u66f4\u5177\u4f53\u7684\u641c\u7d22\u3002\u6070\u5f53\u5730\u7ec4\u5408\u8fd9\u4e24\u79cd\u7c7b\u578b\uff0c\u60a8\u5c31\u80fd\u5236\u5b9a\u51fa\u5e73\u8861\u957f\u671f\u548c\u77ed\u671f\u6210\u529f\u7684\u5173\u952e\u8bcd\u7b56\u7565\u3002<\/p>\n<p>\u4f8b\u5982\uff0c\u5728\u8fd9\u4e9b\u5173\u952e\u8bcd\u8bcd\u7ec4\u4e2d\uff0c\u60a8\u8ba4\u4e3a\u54ea\u4e2a\u66f4\u5bb9\u6613\u83b7\u5f97\u7406\u60f3\u6392\u540d\uff1f<\/p>\n<p>\u536b\u751f\u7eb8<\/p>\n<p>\u53ef\u91cd\u590d\u4f7f\u7528\u7684\u536b\u751f\u7eb8<\/p>\n<p>[\u60a8\u9009\u4e86\u7b2c\u4e8c\u4e2a\uff1f\u5f88\u597d\uff01]\u5173\u952e\u8bcd\u7684\u7ade\u4e89\u8d8a\u6fc0\u70c8\uff0c\u8981\u83b7\u5f97\u6392\u540d\u5c31\u8d8a\u56f0\u96be\u3002<\/p>\n<p>\u6b63\u5982\u60a8\u6240\u77e5\u9053\u7684\u90a3\u6837\uff0c\u957f\u5c3e\u5173\u952e\u8bcd\u66f4\u5177\u4f53\uff0c\u6240\u4ee5\u5b83\u4eec\u6bd4\u77ed\u5c3e\u5173\u952e\u8bcd\u6709\u66f4\u660e\u786e\u7684\u641c\u7d22\u610f\u56fe\u3002\u5b83\u4eec\u901a\u5e38\u8fd8\u80fd\u4e3a\u60a8\u7684\u7f51\u7ad9\u5e26\u6765\u66f4\u9ad8\u8d28\u91cf\u7684\u6d41\u91cf\uff0c\u56e0\u4e3a\u4eba\u4eec\u6b63\u5bfb\u627e\u4e00\u4e9b\u5177\u4f53\u7684\u4e1c\u897f\uff0c\u8fd9\u5c31\u5bfc\u81f4\u4e86\u66f4\u7b26\u5408\u6761\u4ef6\u7684\u7ebf\u7d22\u3002\u5728\u5f88\u591a\u65f6\u5019\uff0c\u6570\u636e\u4f1a\u663e\u793a\u957f\u5c3e\u5173\u952e\u8bcd\u6bd4\u77ed\u5c3e\u5173\u952e\u8bcd\u5728\u7279\u5b9a\u4e3b\u9898\u4e0b\u7684\u7d2f\u79ef\u6d41\u91cf\u66f4\u5927\u3002\u5bf9\u4e8e\u8fd9\u7c7b\u60c5\u51b5\uff0c\u4e13\u6ce8\u4e8e\u63d0\u4f9b\u66f4\u9ad8\u7684\u76f8\u5173\u6027\u548c\u7b26\u5408\u53d7\u4f17\u641c\u7d22\u610f\u56fe\u7684\u957f\u5c3e\u5173\u952e\u8bcd\u5c06\u662f\u4e00\u9879\u6709\u6218\u7565\u610f\u4e49\u7684\u51b3\u5b9a\u3002\u5bf9\u4e8e\u786e\u4fdd\u4e0d\u53ea\u8981\u6311\u9009\u9ad8\u641c\u7d22\u91cf\u8bcd\u7ec4\uff0c\u8fd8\u8981\u7740\u773c\u5927\u5c40\uff0c\u5e76\u9488\u5bf9 SEO \u9009\u62e9\u6b63\u786e\u7684\u5173\u952e\u8bcd\uff0c\u63d0\u4f9b\u6700\u5927\u7684\u76f8\u5173\u6027\u548c\u6f5c\u529b\uff0c\u8fd9\u4e5f\u662f\u53e6\u5916\u4e00\u4e2a\u539f\u56e0\u3002<\/p>\n<h2>8. \u9009\u62e9\u91cd\u70b9\u5173\u6ce8\u6b63\u786e\u7684\u5173\u952e\u8bcd\u7ec4\u5408<\/h2>\n<p>\u5f53\u521b\u5efa\u5173\u952e\u8bcd\u8ba1\u5212\u65f6\uff0c\u60a8\u9700\u8981\u8003\u8651\u4ee5\u4e0b\u4fe1\u606f\uff0c\u4ee5\u53ca\u5b83\u4eec\u5982\u4f55\u4e0e\u60a8\u7684 SEO \u6218\u7565\u76f8\u9002\u5e94\uff1a<\/p>\n<ul>\n<li aria-level=\"1\"><b>\u641c\u7d22\u91cf\uff1a<\/b>\u60a8\u5e94\u8be5\u5bc6\u5207\u8bc4\u4f30\u76ee\u6807\u5173\u952e\u8bcd\u7684\u641c\u7d22\u91cf\u3002\u4e00\u4e2a\u5177\u6709\u9ad8\u641c\u7d22\u91cf\u7684\u5173\u952e\u8bcd\u66f4\u6709\u53ef\u80fd\u5b58\u5728\u7ade\u4e89\u6fc0\u70c8\uff0c\u6216\u8005\u8bf4\u66f4\u96be\u83b7\u5f97\u6392\u540d\u3002\u8981\u5728\u4e00\u4e2a\u9ad8\u641c\u7d22\u91cf\u3001\u9ad8\u7ade\u4e89\u6027\u7684\u5173\u952e\u8bcd\u4e0a\u83b7\u5f97\u66f4\u9ad8\u6392\u540d\uff0c\u60a8\u9700\u8981\u5c31\u8be5\u4e3b\u9898\u62e5\u6709\u7f51\u7ad9\u6743\u5a01\u6027\u3002\u5efa\u7acb\u7f51\u7ad9\u6743\u5a01\u6027\u7684\u4e00\u4e2a\u65b9\u6cd5\u662f\uff1a\u5728\u4f4e\u641c\u7d22\u91cf\u7684\u76f8\u5173\u5173\u952e\u8bcd\u4e0a\u521b\u5efa\u5185\u5bb9\u3002\u8fd9\u5c31\u5411\u8c37\u6b4c\u8868\u660e\uff0c\u60a8\u662f\u8be5\u4e3b\u9898\u7684\u4e13\u5bb6\u5e76\u63d0\u5347\u60a8\u7684\u5730\u4f4d\u3002\u4e86\u89e3\u4efb\u4f55\u7279\u5b9a\u5173\u952e\u8bcd\u7684\u641c\u7d22\u91cf\uff0c\u6709\u52a9\u4e8e\u60a8\u5236\u5b9a\u7b56\u7565\uff0c\u6839\u636e\u60a8\u7f51\u7ad9\u7684\u5177\u4f53\u7279\u70b9\u5236\u5b9a\u6700\u6709\u6548\u7684\u65b9\u6cd5\u3002<\/li>\n<li aria-level=\"1\"><b>\u81ea\u7136\u70b9\u51fb\u7387\uff08CTR\uff09\uff1a<\/b>\u8fd9\u4e2a\u6307\u6807\u53ef\u4ee5\u8ba9\u60a8\u4e86\u89e3\u4eba\u4eec\u6709\u591a\u5927\u53ef\u80fd\u70b9\u51fb\u7279\u5b9a\u5173\u952e\u8bcd\u6392\u540d\u7684\u5e16\u5b50\u3002\u4f8b\u5982\uff0c\u50cf\u201c\u5929\u6c14\u5982\u4f55\u201d\u8fd9\u6837\u901a\u5e38\u5728\u8c37\u6b4c\u641c\u7d22\u7ed3\u679c\u9875\u4e0a\u5c31\u6709\u7b54\u6848\u7684\u641c\u7d22\u8bcd\uff0c\u5176\u70b9\u51fb\u7387\u53ef\u80fd\u8f83\u4f4e\uff0c\u56e0\u4e3a\u7528\u6237\u4e0d\u9700\u8981\u91c7\u53d6\u5176\u4ed6\u884c\u52a8\u5c31\u80fd\u4f7f\u95ee\u9898\u5f97\u5230\u89e3\u7b54\u3002<\/li>\n<li aria-level=\"1\"><b>\u5173\u952e\u8bcd\u641c\u7d22\u8d8b\u52bf\uff1a<\/b>\u70ed\u95e8\u5173\u952e\u8bcd\u662f\u4e0d\u65ad\u53d8\u5316\u7684\uff0c\u6240\u4ee5\u60a8\u9700\u8981\u6700\u65b0\u7684\u6570\u636e\u6765\u4fdd\u6301\u5728\u641c\u7d22\u8d8b\u52bf\u4e0a\u7684\u9886\u5148\u5730\u4f4d\u3002Similarweb \u6709\u4e00\u4e2a\u5173\u952e\u8bcd\u8d8b\u52bf\u529f\u80fd\uff0c\u8ba9\u60a8\u80fd\u5feb\u901f\u770b\u5230\u73b0\u5728\u54ea\u4e9b\u5173\u952e\u8bcd\u5728\u63a8\u52a8\u6d41\u91cf\u3002\u8d8b\u52bf\u53ef\u80fd\u968f\u7740\u65f6\u4e8b\u3001\u6d41\u884c\u6587\u5316\u53d1\u5c55\uff08\u60f3\u60f3<a href=\"https:\/\/www.similarweb.com\/blog\/research\/digital-analysis\/meghan-markle\/\">\u6885\u6839\u548c\u54c8\u91cc\u7684\u5965\u666e\u62c9\u4e13\u8bbf<\/a>\uff09\u751a\u81f3\u9ed1\u8272\u661f\u671f\u4e94\u8fd9\u6837\u7684\u5b63\u8282\u6027\u4e8b\u4ef6\u800c\u53d1\u751f\u6539\u53d8\u3002\u8bf7\u6ce8\u610f\u5173\u952e\u8bcd\u6392\u540d\u7684\u5177\u4f53\u65f6\u95f4\uff0c\u56e0\u4e3a\u5176\u91cd\u8981\u6027\u5728\u90a3\u4e2a\u65f6\u95f4\u624d\u5f97\u4ee5\u4f53\u73b0\u3002<\/li>\n<li aria-level=\"1\"><b>\u60a8\u7ade\u4e89\u5bf9\u624b\u7684\u5173\u952e\u8bcd\uff1a<\/b>\u60a8\u53ef\u4ee5\u4ece\u60a8\u7ade\u4e89\u5bf9\u624b\u7684\u5173\u952e\u8bcd\u6392\u540d\u4e2d\u83b7\u5f97\u5927\u91cf\u6d1e\u89c1\u3002\u4f7f\u7528 Similarweb \u7684\u7f51\u7ad9\u5206\u6790\u529f\u80fd\uff0c\u60a8\u53ef\u4ee5\u770b\u5230\u6bcf\u4e2a\u7ade\u4e89\u5bf9\u624b\u5728\u7279\u5b9a\u5173\u952e\u8bcd\u4e0a\u5b9e\u73b0\u7684<a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/what-is-market-share\/\">\u5e02\u573a\u4efd\u989d<\/a>\u3002<\/li>\n<li aria-level=\"1\"><b>\u957f\u5c3e\u5173\u952e\u8bcd\u4e0e\u77ed\u5c3e\u5173\u952e\u8bcd\uff1a<\/b>\u6b63\u5982\u524d\u9762\u6240\u8ba8\u8bba\u7684\u90a3\u6837\uff0c\u60a8\u8981\u786e\u4fdd\u6240\u5173\u6ce8\u7684\u662f\u5bf9\u4e8e\u60a8\u7684\u641c\u7d22\u7b56\u7565\u548c\u7f51\u7ad9\u7684\u6743\u5a01\u6027\u6c34\u5e73\u6709\u610f\u4e49\u7684\u957f\u5c3e\u548c\u77ed\u5c3e\u5173\u952e\u8bcd\u3002<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-77348 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/09\/website-performance-page-similarweb-5.png\" alt=\"website performance page for keyword research\" width=\"1200\" height=\"700\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/09\/website-performance-page-similarweb-5.png 1200w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/09\/website-performance-page-similarweb-5-300x175.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/09\/website-performance-page-similarweb-5-1024x597.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/09\/website-performance-page-similarweb-5-768x448.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>\u73b0\u5728\u60a8\u5df2\u7ecf\u5bf9\u60a8\u7684\u6570\u636e\u8fdb\u884c\u4e86\u7b56\u7565\u6027\u7684\u5206\u7c7b\u548c\u6269\u5c55\u3002\u8fd9\u610f\u5473\u7740\u60a8\u53ef\u4ee5\u5f88\u5bb9\u6613\u5730\u4f30\u8ba1\u67d0\u4e2a\u5173\u952e\u8bcd\u6216\u67d0\u4e2a\u4e3b\u9898\u7684\u6392\u540d\u96be\u5ea6\u53ca\u4ef7\u503c\uff0c\u5e76\u5efa\u7acb\u4e00\u4e2a\u8003\u8651\u5230\u65b9\u65b9\u9762\u9762\u5e76\u53ef\u4ee5\u8f7b\u677e\u90e8\u7f72\u7684 SEO \u6218\u7565\u3002\u60a8\u53ef\u4ee5\u5728\u521b\u5efa\u6216\u4f18\u5316\u5185\u5bb9\u65f6\u505a\u51fa\u66f4\u660e\u667a\u7684\u9009\u62e9\uff0c\u8f7b\u677e\u53d1\u73b0\u5e76\u89e3\u51b3\u5185\u5bb9\u5dee\u8ddd\uff0c\u5e76\u5728\u6ca1\u6709\u91cd\u590d\u5371\u9669\u7684\u60c5\u51b5\u4e0b\u62d3\u5c55\u6d3b\u52a8\u3002<\/p>\n<h3>\u5c06\u60a8\u7684\u5173\u952e\u8bcd\u7814\u7a76\u4ed8\u8bf8\u5b9e\u8df5<\/h3>\n<p>\u771f\u68d2\uff0c\u60a8\u505a\u5230\u4e86\u3002\u60a8\u8fd9\u5c31\u5b8c\u6210\u4e86\u521d\u6b65\u7684\u5173\u952e\u8bcd\u7814\u7a76\u3002\u60a8\u73b0\u5728\u6709\u4e86\u5c0f\u7684\u5173\u952e\u8bcd\u5206\u7ec4\uff0c\u53ef\u4ee5\u7528\u6765\u8c0b\u5212\u548c<a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/content-optimization\/\">\u4f18\u5316\u60a8\u7f51\u7ad9\u7684\u9875\u9762<\/a>\uff0c\u5e76\u56f4\u7ed5\u60a8\u786e\u5b9a\u4f1a\u8d62\u5f97 SEO \u6d41\u91cf\u7684\u5173\u952e\u8bcd\u6765\u521b\u5efa\u65b0\u9875\u9762\u3002\u60a8\u73b0\u5728\u62e5\u6709\u7684\u5217\u8868\u4f7f\u60a8\u80fd\u591f\u8f7b\u677e\u5730\u7ba1\u7406\u9875\u9762\u4f18\u5316\u548c\u5173\u952e\u8bcd\u7684\u4f7f\u7528\uff0c\u5e76\u51cf\u8f7b\u91cd\u590d\u5185\u5bb9\u7684\u98ce\u9669\u3002<\/p>\n    <div class=\"post-banner post-banner--base\">\n        <div class=\"post-banner__wrapper\">\n            <div class=\"post-banner__text\">\n                                    <p class=\"post-banner__title\">\u5168\u5929\u5019\u4eab\u53d7 360 \u5ea6\u7684\u53ef\u89c1\u6027<\/p>\n                                    <p class=\"post-banner__subtitle\">\u83b7\u53d6\u60a8\u6240\u9700\u8981\u7684\u6570\u636e\uff0c\u4ee5\u4fbf\u8fc5\u901f\u9002\u5e94\u5e02\u573a\u53d8\u5316\u548c\u884c\u4e1a\u8d8b\u52bf\u3002<\/p>\n                                <div class=\"post-banner__button-wrapper\">\n                                            <a class=\"swui-button swui-button--solid swui-button--primary post-banner__button js-post-banner\"\n                           href=\"https:\/\/account.similarweb.com\"\n                           data-disable-dynamic-tracking\n                        >\u514d\u8d39\u8bd5\u7528 Similarweb<\/a>\n                                    <\/div>\n            <\/div>\n                    <\/div>\n    <\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>\u5173\u952e\u8bcd\u7814\u7a76\u53ef\u4ee5\u5e2e\u52a9\u60a8\u6709\u6548\u5730\u89e6\u8fbe\u66f4\u591a\u53d7\u4f17\u3002\u901a\u8fc7\u51c6\u786e\u4e86\u89e3\u4ed6\u4eec\u6b63\u5728\u641c\u7d22\u7684\u5185\u5bb9\uff0c\u60a8\u53ef\u4ee5\u521b\u5efa\u6709\u9488\u5bf9\u6027\u7684\u5185\u5bb9\u6765\u6ee1\u8db3\u4ed6\u4eec\u7684\u9700\u6c42\u3002\u4f46\u4e3a\u4e86\u4f7f\u60a8\u7684\u5f71\u54cd\u6700\u5927\u5316\uff0c\u60a8\u9700\u8981\u4f7f\u7528\u6700\u51c6\u786e\u7684\u5173\u952e\u8bcd\u7814\u7a76\u5de5\u5177\uff0c\u6765\u91c7\u53d6\u4e00\u79cd\u7cfb\u7edf\u6027\u7684\u65b9\u6cd5\u3002\u5728\u8fd9\u7bc7\u6587\u7ae0\u4e2d\uff0c\u6211\u4eec\u5c06\u8be6\u7ec6\u4ecb\u7ecd\u5982\u4f55\u8fdb\u884c\u5173\u952e\u8bcd\u7814\u7a76\u7684\u5b8c\u6574\u6b65\u9aa4\u6307\u5357\uff0c\u4ee5\u53ca\u4f7f\u7528\u54ea\u4e9b\u5de5\u5177\u6765\u5b9e\u73b0\u5207\u5b9e\u7684\u6210\u679c\u3002 \u5173\u952e\u8bcd\u7814\u7a76\u662f\u4ec0\u4e48\uff1f 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\u91cd\u8981\u4e00\u70b9\u5728\u4e8e\uff0c\u60a8\u7684\u4e3b\u8981\u7814\u7a76\u5e94\u5f53\u5168\u9762\uff0c\u5e76\u7740\u91cd\u9488\u5bf9\u641c\u7d22\u610f\u56fe\uff0c\u56e0\u4e3a\u5b83\u5c06\u6784\u6210\u60a8\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u6218\u7565\u7684\u57fa\u7840\u3002\u6253\u597d\u4e86\u60a8\u672a\u6765\u6240\u6709\u7279\u5b9a\u4e3b\u9898\u7684 SEO \u52aa\u529b\u7684\u57fa\u7840\uff0c\u5b83\u5c31\u80fd\u4e3a\u60a8\u5e26\u6765\u65b0\u7ebf\u7d22\u2014\u2014\u5c31\u597d\u6bd4\u6e90\u6e90\u4e0d\u65ad\u7684\u88ab\u52a8\u6536\u5165\u3002\u5728\u8fd9\u4e2a\u7814\u7a76\u7684\u521d\u59cb\u9636\u6bb5\uff0c\u60a8\u7684\u76ee\u6807\u662f\u6536\u96c6\u5c3d\u53ef\u80fd\u591a\u7684\u3001\u53ef\u4ee5\u8986\u76d6\u60a8\u53d7\u4f17\u7684\u76f8\u5173\u5173\u952e\u8bcd\u8bcd\u7ec4\u3002 \u5728\u8fd9\u7bc7\u535a\u5ba2\u6587\u7ae0\u4e2d\uff0c\u6211\u4eec\u5c06\u6307\u5bfc\u60a8\u5982\u4f55\u8fdb\u884c\u5173\u952e\u8bcd\u7814\u7a76\uff1a \u626b\u63cf\u60a8\u7684\u7f51\u7ad9\uff0c\u627e\u51fa\u5173\u952e\u8bcd \u5229\u7528 Google Search Console \u6df1\u5165\u6316\u6398\u60a8\u7684\u5173\u952e\u8bcd\u6570\u636e \u5229\u7528\u7ade\u4e89\u5bf9\u624b\u5206\u6790\u5de5\u5177 \u5229\u7528\u5173\u952e\u8bcd\u751f\u6210\u5de5\u5177\u627e\u51fa\u6700\u6709\u4ef7\u503c\u7684\u8bcd\u7ec4 \u6574\u5408\u60a8\u7684\u5173\u952e\u8bcd\u6570\u636e \u6309\u7528\u6237\u610f\u56fe\u548c\u8bed\u4e49\u641c\u7d22\u5bf9\u5173\u952e\u8bcd\u8fdb\u884c\u5206\u7c7b \u5206\u6790\u957f\u5c3e\u5173\u952e\u8bcd\u4e0e\u77ed\u5c3e\u5173\u952e\u8bcd \u9009\u62e9\u6b63\u786e\u5173\u952e\u8bcd\u7ec4\u5408\u8fdb\u884c\u91cd\u70b9\u5173\u6ce8 \u60a8\u53ef\u4ee5\u5728\u4e0b\u9762\u4e0b\u8f7d\u6211\u4eec\u7684\u5173\u952e\u8bcd\u7814\u7a76\u6a21\u677f\uff0c\u5e76\u5728\u4f7f\u7528\u8fc7\u7a0b\u4e2d\u5e94\u7528\u6240\u5b66\u5230\u7684\u77e5\u8bc6\u3002 \u5982\u4f55\u8fdb\u884c\u5173\u952e\u8bcd\u7814\u7a76 1. 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