{"id":121980,"date":"2022-05-22T07:27:43","date_gmt":"2022-05-22T07:27:43","guid":{"rendered":"https:\/\/www.similarweb.com\/corp\/?p=121980"},"modified":"2024-07-03T09:46:34","modified_gmt":"2024-07-03T09:46:34","slug":"ecommerce-conversion-optimization","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/zh\/ecommerce\/retail-insights\/ecommerce-conversion-optimization\/","title":{"rendered":"\u4f18\u5316\u7535\u5b50\u5546\u52a1\u8f6c\u5316\u7387\uff1a\u589e\u52a0\u9500\u552e\u989d\u7684 15 \u4e2a\u6280\u5de7"},"content":{"rendered":"<p>\u60f3\u8c61\u4e00\u4e0b\uff0c\u5728\u4e0a\u4e2a\u661f\u671f\u91cc\uff0c\u60a8\u7684\u7f51\u7ad9\u5728\u5468\u4e09\u8f6c\u5316\u4e86 20 \u6761\u7ebf\u7d22\uff0c\u5468\u56db\u8f6c\u5316\u4e86 15 \u6761\u7ebf\u7d22\uff0c\u5468\u4e94\u8f6c\u5316\u4e86 35 \u6761\u7ebf\u7d22\u3002\u8fd9\u5230\u5e95\u610f\u5473\u7740\u4ec0\u4e48\uff1f\u60c5\u51b5\u662f\u597d\uff1f\u662f\u574f\uff1f\u8fd8\u662f\u4e00\u822c\uff1f\u5b9e\u9645\u4e0a\uff0c\u7ed3\u8bba\u5b8c\u5168\u53d6\u51b3\u4e8e\u60a8\u7684\u8f6c\u5316\u7387\u3002\u5982\u679c\u60a8\u901a\u5e38\u6bcf\u5929\u5438\u5f15\u7684\u8bbf\u95ee\u8005\u4e0d\u5230 50 \u4e2a\uff0c\u5e76\u5411\u5176\u4e2d\u4e00\u4e2a\u4eba\u5b8c\u6210\u4e86\u9500\u552e\uff0c\u90a3\u4e48\u4e0a\u5468\u7684\u7f51\u7ad9\u8868\u73b0\u8fd8\u7b97\u4e0d\u9519\u3002\u7136\u800c\u5982\u679c\u60a8\u901a\u5e38\u6bcf\u5929\u901a\u8fc7\u7f51\u7ad9\u5411\u6570\u4ee5\u767e\u8ba1\u7684\u4eba\u63a8\u9500\uff0c\u90a3\u4e48\u4e0a\u5468\u6d41\u91cf\u7684\u8fd9\u79cd\u9893\u52bf\u4ee4\u4eba\u62c5\u5fe7\u3002<\/p>\n<p>\u90a3\u4e48\u7a76\u7adf\u8f6c\u5316\u7387\u662f\u4ec0\u4e48\uff0c\u4ee5\u53ca\u60a8\u5982\u4f55\u52a0\u4ee5\u5229\u7528\uff1f\u8fd9\u5c31\u662f\u6211\u4eec\u8fd9\u7bc7\u6587\u7ae0\u7684\u4e3b\u9898\u3002\u5177\u4f53\u6765\u8bf4\uff0c\u6211\u4eec\u5c06\u4ecb\u7ecd\u8f6c\u5316\u7387\u4f18\u5316 (CRO) \u7684\u57fa\u7840\u77e5\u8bc6\uff0c\u5305\u62ec\u5e2e\u52a9\u60a8\u63d0\u9ad8\u7f51\u7ad9\u8f6c\u5316\u7387\u7684 15 \u4e2a\u6280\u5de7\u3002<\/p>\n<h2>\u7535\u5b50\u5546\u52a1\u8f6c\u5316\u7387\u4f18\u5316 (eCRO) \u662f\u4ec0\u4e48\uff1f<\/h2>\n<p>\u7535\u5b50\u5546\u52a1\u8f6c\u5316\u7387\u4f18\u5316\uff08\u7f29\u5199\u4e3a\u201ceCRO\u201d\uff09\u53ef\u80fd\u542c\u8d77\u6765\u50cf\u4e2a\u6d41\u884c\u8bcd\uff0c\u4f46\u5176\u5b9e\u4e0d\u7136\u3002\u5b83\u53ea\u662f\u6307\u8c03\u6574\u60a8\u7535\u5b50\u5546\u52a1\u7f51\u7ad9\u7684\u5143\u7d20\uff0c\u4ee5\u63d0\u9ad8\u8bbf\u95ee\u8005\u91c7\u53d6\u6240\u9700\u884c\u52a8\uff08\u53c8\u79f0\u8f6c\u5316\uff09\u7684\u901f\u5ea6\u3002<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-118597 size-full\" src=\"https:\/\/www.similarweb.com\/corp\/wp-content\/uploads\/2022\/04\/ecommerce-CR-CRO.png\" alt=\"CRO Definition\" width=\"1200\" height=\"628\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/04\/ecommerce-CR-CRO.png 1200w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/04\/ecommerce-CR-CRO-300x157.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/04\/ecommerce-CR-CRO-1024x536.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/04\/ecommerce-CR-CRO-768x402.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>\u7535\u5b50\u5546\u52a1\u8f6c\u5316\u7387\u5982\u4f55\u4f18\u5316\uff0c\u5e76\u6ca1\u6709\u73b0\u6210\u7684\u7b56\u7565\u6e05\u5355\u3002\u76f8\u53cd\uff0c\u6bcf\u5bb6\u516c\u53f8\u90fd\u4f1a\u8c03\u6574\u4e00\u4e9b\u901a\u7528\u7684\u7b56\u7565\uff0c\u4f7f\u4e4b\u4e0e\u81ea\u5df1\u7684\u4e09\u4e2a\u5173\u952e\u56e0\u7d20\u7684\u60c5\u51b5\u76f8\u7b26\uff1a<\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\u54c1\u724c\u5f62\u8c61<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\u5ba2\u6237\u7fa4\u4f53<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\u957f\u671f\u8425\u9500\u76ee\u6807<\/li>\n<\/ol>\n<p>\u540c\u6837\u5730\uff0c\u8f6c\u5316\u4e5f\u5206\u4e3a\u8bb8\u591a\u7c7b\u578b\u3002\u5f53\u6211\u4eec\u901a\u5e38\u5728\u8c08\u8bba\u7535\u5b50\u5546\u52a1\u8bdd\u9898\u65f6\uff0c\u4e3b\u8981\u7684\u8f6c\u5316\u7c7b\u578b\u662f\u7528\u6237\u505a\u51fa\u8d2d\u4e70\u884c\u4e3a\u3002\u4f46\u8fd8\u6709\u66f4\u591a\u7c7b\u578b\uff0c\u6bd4\u5982\u52a0\u5165\u8425\u9500\u7535\u90ae\u8ba2\u9605\u540d\u5355\u3001\u9884\u7ea6\u63a8\u9500\u7535\u8bdd\u3001\u586b\u5199\u201c\u6211\u611f\u5174\u8da3\u201d\u8868\u5355\u3001\u4e0b\u8f7d\u7535\u5b50\u4e66\u6216\u6253\u5370\u6750\u6599\u7b49\u7b49\u3002<b>\u60a8\u5982\u4f55\u5b9a\u4e49\u201c\u8f6c\u5316\u201d\u5c06\u53d6\u51b3\u4e8e\u60a8\u7f51\u7ad9\u7684\u6700\u7ec8\u76ee\u6807\u3002<\/b>\u56e0\u6b64\u5728\u6211\u4eec\u7ee7\u7eed\u4e4b\u524d\uff0c\u4e0d\u59a8\u95ee\u60a8\u81ea\u5df1\uff1a\u201c\u6211\u5e0c\u671b\u7f51\u7ad9\u7684\u8bbf\u95ee\u8005\u91c7\u53d6\u4ec0\u4e48\u884c\u52a8\uff1f\u201d\u60a8\u7ed9\u51fa\u7684\u7b54\u6848\u5c06\u51b3\u5b9a\u60a8\u8981\u7528\u7684\u7b56\u7565\u3002<\/p>\n<p>\u7535\u5b50\u5546\u52a1\u8f6c\u5316\u7387\u4f18\u5316\u4e00\u4e2a\u663e\u800c\u6613\u89c1\u7684\u597d\u5904\u662f\uff0c\u5b83\u4f1a\u63d0\u9ad8\u60a8\u7684\u9500\u552e\u6570\u636e\uff0c\u4ee5\u53ca\u6295\u8d44\u56de\u62a5\u7387 (ROI)\u3002\u4f46\u8fd9\u5e76\u4e0d\u662f eCRO \u7684\u5168\u90e8\u4f5c\u7528\u3002<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-118727 size-full\" src=\"https:\/\/www.similarweb.com\/corp\/wp-content\/uploads\/2020\/05\/ecommerce-CR-analysis-benefits-scaled.png\" alt=\"How optimization and conversion analysis can help you.\" width=\"2560\" height=\"1440\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/05\/ecommerce-CR-analysis-benefits-scaled.png 2560w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/05\/ecommerce-CR-analysis-benefits-300x169.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/05\/ecommerce-CR-analysis-benefits-1024x576.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/05\/ecommerce-CR-analysis-benefits-768x432.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/05\/ecommerce-CR-analysis-benefits-1536x864.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/05\/ecommerce-CR-analysis-benefits-2048x1152.png 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<p>\u4f18\u5316\u548c<a href=\"https:\/\/www.similarweb.com\/blog\/ecommerce\/retail-insights\/conversion-analysis\/\">\u8f6c\u5316\u5206\u6790<\/a>\u6709\u52a9\u4e8e\uff1a<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\u589e\u52a0\u8bbf\u95ee\u8005\u5728\u60a8\u7f51\u7ad9\u4e0a\u6240\u82b1\u7684\u65f6\u95f4\u2014\u2014\u63d0\u5347\u60a8\u7684\u5185\u5bb9\u8425\u9500\u6548\u679c\u548c<a href=\"https:\/\/www.similarweb.com\/blog\/research\/business-benchmarking\/benchmarking-engagement-metrics\/\">\u7f51\u7ad9\u53c2\u4e0e\u5ea6\u6307\u6807<\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\u8425\u9020\u4e00\u4e2a\u6301\u7eed\u6539\u8fdb\u7684\u73af\u5883<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\u4e86\u89e3\u60a8\u7684\u5ba2\u6237\u559c\u6b22\u4ec0\u4e48\uff0c\u4e0d\u559c\u6b22\u4ec0\u4e48<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\u63d0\u9ad8\u60a8\u7684\u7f51\u7ad9\u5728\u641c\u7d22\u5f15\u64ce\u7ed3\u679c\u9875\u9762 (SERP) \u4e2d\u7684\u8868\u73b0<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\u6539\u5584\u60a8\u7684\u8425\u9500\u6d3b\u52a8<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\u63d0\u9ad8\u60a8\u7684\u5ba2\u6237\u7ec8\u8eab\u4ef7\u503c (CLV)<\/li>\n<\/ul>\n<h2>\u7535\u5b50\u5546\u52a1\u8f6c\u5316\u7387\u5982\u4f55\u8ba1\u7b97\uff1f<\/h2>\n<p>\u8ba1\u7b97\u60a8\u7684\u7535\u5b50\u5546\u52a1\u8f6c\u5316\u7387\u662f\u4efb\u4f55 eCRO \u7b56\u7565\u4e2d\u6700\u7b80\u5355\u7684\u4e00\u4e2a\u90e8\u5206\u3002\u60a8\u9700\u8981\u4e24\u4e2a\u6570\u5b57\uff1a\u6709\u591a\u5c11\u4eba\u88ab\u8f6c\u5316\uff0c\u4ee5\u53ca\u7f51\u7ad9\u8bbf\u95ee\u8005\u603b\u6570\u3002\u60a8\u53ef\u4ee5\u4f7f\u7528 Similarweb <a href=\"https:\/\/www.similarweb.com\/corp\/zh\/marketing\/\">\u6570\u5b57\u8425\u9500\u60c5\u62a5<\/a>\u8fd9\u6837\u7684\u5206\u6790\u5de5\u5177\u8ddf\u8e2a\u8fd9\u4e9b\u6570\u5b57\u3002\u60a8\u53ef\u4ee5\u8ba1\u7b97\u6574\u4f53\u8f6c\u5316\u7387\uff0c\u6216\u67d0\u4e2a\u8bbe\u5b9a\u65f6\u671f\uff08\u4f8b\u5982\u6bcf\u5929\u3001\u6bcf\u5468\u3001\u6bcf\u6708\u3001\u6bcf\u5b63\u5ea6\u3001\u6bcf\u5e74\u7b49\uff09\u7684\u8f6c\u5316\u7387\u3002\u60a8\u9009\u62e9\u54ea\u4e2a\u65f6\u95f4\u8303\u56f4\u5e76\u4e0d\u91cd\u8981\uff0c\u53ea\u8981\u60a8\u5728\u201c\u8f6c\u5316\u7387\u201d\u548c\u201c\u603b\u8bbf\u95ee\u91cf\u201d\u8fd9\u4e8c\u8005\u4e0a\u4f7f\u7528\u540c\u4e00\u4e2a\u65f6\u671f\u5c31\u884c\uff08\u56e0\u4e3a\u5982\u679c\u65f6\u95f4\u6bb5\u4e0d\u5339\u914d\uff0c\u5219\u6bd4\u503c\u7ed3\u679c\u5c31\u4f1a\u4e0d\u51c6\u786e\uff09\u3002\u4e00\u65e6\u60a8\u5f97\u5230\u6570\u5b57\uff0c\u53ea\u9700\u5957\u8fdb\u8fd9\u4e2a\u516c\u5f0f\uff1a<i>\u8f6c\u5316\u7387 =\uff08\u8f6c\u5316\u91cf \u00f7 \u603b\u8bbf\u95ee\u91cf\uff09\u00d7100<\/i><\/p>\n<p>\u4f8b\u5982\uff0c\u5982\u679c\u60a8\u7684\u7f51\u7ad9\u5728 1 \u6708\u5b9e\u73b0\u4e86 10,000 \u6b21\u8bbf\u95ee\u548c 150 \u6b21\u8f6c\u5316\uff0c\u60a8\u7684\u8f6c\u5316\u7387\u5c06\u662f 1.5%\u3002\u6b63\u5982\u6211\u5728\u4ecb\u7ecd\u4e2d\u63d0\u5230\u7684\u90a3\u6837\uff0c\u8f6c\u5316\u7387\u6570\u5b57\u53ea\u6709\u5728\u7279\u5b9a\u80cc\u666f\u4e0b\u624d\u6709\u610f\u4e49\u3002\u56e0\u6b64\u60a8\u9700\u8981\u5173\u6ce8 11 \u6708\u300112 \u6708\u548c 2 \u6708\u7684\u8f6c\u5316\u7387\uff0c\u770b\u770b 1 \u6708\u7684\u8f6c\u5316\u8868\u73b0\u662f\u5426\u51fa\u8272\u3002\u6216\u8005\u60a8\u53ef\u4ee5\u5c06\u60a8\u7684\u6570\u5b57\u4e0e\u884c\u4e1a\u5e73\u5747\u6c34\u5e73\u8fdb\u884c\u6bd4\u8f83\u3002\u6bd5\u7adf\uff0c\u60a8\u5982\u679c\u4e0d<a href=\"https:\/\/www.similarweb.com\/corp\/zh\/research\/benchmarking\/\">\u4ee5\u7ade\u4e89\u5bf9\u624b\u4e3a\u6bd4\u8f83\u6807\u6746<\/a>\uff0c\u53c8\u600e\u4e48\u80fd\u770b\u51fa\u81ea\u5df1\u7f51\u7ad9\u7684\u8868\u73b0\u60c5\u51b5\uff1f\u8ba9\u6211\u4eec\u770b\u4e00\u4e2a\u793a\u4f8b\u3002<\/p>\n<p>Statista \u5728 2021 \u5e74\u8fdb\u884c\u7684\u4e00\u9879\u7814\u7a76\u8c03\u67e5\u4e86 10 \u4ebf\u8d2d\u7269\u8005\u7684 220 \u4ebf\u6b21\u7f51\u7ad9\u8bbf\u95ee\u3002\u8fd9\u4e9b\u8d2d\u7269\u8005\u4ece 51 \u4e2a\u56fd\u5bb6\/\u5730\u533a\u7684 1989 \u4e2a\u7f51\u7ad9\u8fdb\u884c\u4e86\u8d2d\u4e70\u3002\u7814\u7a76\u53d1\u73b0\uff0c\u98df\u54c1\u548c\u996e\u6599\u884c\u4e1a\u7684\u8f6c\u5316\u7387\u6700\u9ad8\u2014\u20145.5%\uff1b\u5bb6\u5177\u548c\u5962\u4f88\u54c1\u5305\u888b\u884c\u4e1a\u7684\u8f6c\u5316\u7387\u6700\u4f4e\u2014\u2014\u53ea\u6709 0.6%\uff1b\u5176\u4f59\u884c\u4e1a\u5219\u4ecb\u4e8e\u8fd9\u4e24\u8005\u4e4b\u95f4\uff0c\u5982\u4e0b\u6240\u793a\u3002\u5728\u8fd9\u79cd\u60c5\u51b5\u4e0b\uff0c\u6211\u4eec\u7ecf\u8fc7\u6807\u6746\u5206\u6790\uff0c\u77e5\u9053 0.7% \u7684\u8f6c\u5316\u7387\u5bf9\u4e00\u4e2a\u5bb6\u5177\u7f51\u7ad9\u800c\u8a00\u5f88\u4ee4\u4eba\u5174\u594b\uff0c\u4f46\u5bf9\u4e00\u4e2a<a href=\"https:\/\/www.similarweb.com\/zh\/top-websites\/food-and-drink\/\">\u98df\u54c1\u548c\u996e\u6599\u7f51\u7ad9<\/a>\u6765\u8bf4\u5219\u5b9e\u5728\u7cdf\u7cd5\u3002\u660e\u767d\u4e86\u5417\uff1f\u5177\u4f53\u80cc\u666f\u5f88\u91cd\u8981\u3002<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-118665 size-full\" src=\"https:\/\/www.similarweb.com\/corp\/wp-content\/uploads\/2020\/05\/ecommerce-CR-industry.png\" alt=\"Online shopping conversion rates by industry.\" width=\"1118\" height=\"1438\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/05\/ecommerce-CR-industry.png 1118w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/05\/ecommerce-CR-industry-233x300.png 233w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/05\/ecommerce-CR-industry-796x1024.png 796w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/05\/ecommerce-CR-industry-768x988.png 768w\" sizes=\"(max-width: 1118px) 100vw, 1118px\" \/><\/p>\n<h2>\u7535\u5b50\u5546\u52a1\u8f6c\u5316\u7387\u4f18\u5316\u7684\u6280\u5de7<\/h2>\n<p>\u73b0\u5728\u60a8\u77e5\u9053\u4e86\u5982\u4f55\u8ba1\u7b97\u60a8\u7684\u8f6c\u5316\u7387\uff0c\u4ee5\u53ca\u60a8\u6240\u5728\u884c\u4e1a\u7684\u5e73\u5747\u8f6c\u5316\u7387\uff0c\u4ece\u800c\u6bd4\u8f83\u51fa\u60a8\u662f\u7ade\u4e89\u7684\u4f18\u80dc\u8005\u8fd8\u662f\uff08\u6682\u65f6\u7684\uff09\u843d\u540e\u8005\u3002\u65e0\u8bba\u662f\u54ea\u79cd\u60c5\u51b5\uff0c\u60a8\u90fd\u53ef\u4ee5\u5c1d\u8bd5\u591a\u79cd\u7b56\u7565\u6765\u957f\u671f\u5730\u63d0\u9ad8\u7535<\/p>\n<p>\u5b50\u5546\u52a1\u8f6c\u5316\u7387\u3002\u4ee5\u4e0b\u662f\u6211\u4eec\u6700\u63a8\u8350\u7684 15 \u4e2a\u6280\u5de7\uff1a<\/p>\n<h3>1. \u4e86\u89e3\u60a8\u7684\u7528\u6237<\/h3>\n<p>\u8fd9\u662f\u6392\u5728\u7b2c\u4e00\u4f4d\u7684\u6280\u5de7\uff0c\u56e0\u4e3a\u5b83\u666e\u904d\u9002\u7528\u4e8e\u6240\u6709\u4e1a\u52a1\u548c\u884c\u4e1a\u9886\u57df\u3002\u5982\u679c\u60a8\u4e0d\u4e86\u89e3\u81ea\u5df1\u7684\u5ba2\u6237\uff0c\u5c31\u4e0d\u77e5\u9053\u4ed6\u4eec\u7684\u75db\u70b9\uff0c\u4ed6\u4eec\u60f3\u8981\u4ec0\u4e48\uff0c\u4ee5\u53ca\u4ec0\u4e48\u624d\u80fd\u4fc3\u4f7f\u4ed6\u4eec\u8f6c\u5316\u3002\u5bf9\u5ba2\u6237\u77e5\u4e4b\u751a\u5c11\u4e5f\u4f1a\u5e26\u6765\u4e25\u91cd\u7684\u540e\u679c\u3002\u5bf9 111 \u5bb6\u5931\u8d25\u7684\u521d\u521b\u4f01\u4e1a\u7684\u7814\u7a76\u8868\u660e\uff0c35% \u7684\u4f01\u4e1a\u5c06\u201c<a href=\"https:\/\/www.cbinsights.com\/research\/report\/startup-failure-reasons-top\/\">\u6ca1\u6709\u5e02\u573a\u9700\u6c42<\/a>\u201d\u5217\u4e3a\u4ed6\u4eec\u5931\u8d25\u7684\u9996\u8981\u539f\u56e0\uff08\u8fd9\u610f\u5473\u7740\u4ed6\u4eec\u7684\u4ea7\u54c1\u6ca1\u6709\u4e3a\u5ba2\u6237\u63d0\u4f9b\u6709\u4ef7\u503c\u7684\u4e1c\u897f\uff09\u3002<\/p>\n<p>\u8bd5\u8bd5\u8fd9\u4e9b\u6570\u636e\u6536\u96c6\u6280\u672f\uff0c\u5e2e\u52a9\u60a8\u786e\u5b9a\u5e02\u573a\u9700\u6c42\uff1a<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\u901a\u8fc7\u95ee\u5377\u8c03\u67e5\u5411\u5ba2\u6237\u63d0\u51fa\u95ee\u9898<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\u9080\u8bf7\u5fe0\u8bda\u5ba2\u6237\u52a0\u5165\u7126\u70b9\u5c0f\u7ec4<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\u5728\u4e0e\u5ba2\u670d\u4eba\u5458\u8fdb\u884c\u5373\u65f6\u804a\u5929\u3001\u7535\u90ae\u6216\u7535\u8bdd\u4e92\u52a8\u540e\uff0c\u5f81\u6c42\u5ba2\u6237\u7684\u53cd\u9988\u610f\u89c1<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\u4f7f\u7528 <a href=\"https:\/\/trends.google.com\/home\">Google Trends<\/a> \u7b49\u5de5\u5177\u89c2\u5bdf\u884c\u4e1a\u8d8b\u52bf<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\u770b\u770b\u60a8\u7684\u53d7\u4f17\u5728\u793e\u4ea4\u5a92\u4f53\u4e0a\u53c2\u4e0e\u4e86\u54ea\u4e9b\u6d3b\u52a8<\/li>\n<\/ul>\n<p>\u6b64\u5916\uff0c\u8fd8\u8981\u5229\u7528\u70ed\u56fe\u5de5\u5177\u3002\u70ed\u56fe\u5de5\u5177\u4f1a\u5411\u60a8\u5c55\u793a\u7f51\u7ad9\u8bbf\u95ee\u8005\u5728\u54ea\u91cc\u79fb\u52a8\u9f20\u6807\uff0c\u4ee5\u53ca\u4ed6\u4eec\u5728\u60a8\u7684\u9875\u9762\u4e0a\u70b9\u51fb\u4e86\u4ec0\u4e48\u3002\u4ece\u672c\u8d28\u4e0a\u8bb2\uff0c\u5b83\u4eec\u53ef\u4ee5\u5e2e\u52a9\u60a8\u900f\u8fc7\u5ba2\u6237\u7684\u773c\u775b\u5ba1\u89c6\u60a8\u7684\u7f51\u7ad9\u3002\u542c\u8d77\u6765\u86ee\u4e0d\u9519\u7684\uff0c\u5bf9\u5427\uff1f\u4e00\u65e6\u80fd\u66f4\u597d\u5730\u4e86\u89e3\u60a8\u7684\u5ba2\u6237\uff0c\u60a8\u5c31\u628a\u6240\u83b7\u5f97\u7684\u4fe1\u606f\u6c47\u7f16\u5f97\u51fa<a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/content-marketing\/buyer-persona\/\">\u4e70\u5bb6\u89d2\u8272<\/a>\u3002<\/p>\n    <div class=\"post-banner post-banner--base\">\n        <div class=\"post-banner__wrapper\">\n            <div class=\"post-banner__text\">\n                                    <p class=\"post-banner__title\">\u4e70\u5bb6\u89d2\u8272\u6a21\u677f<\/p>\n                                    <p class=\"post-banner__subtitle\">\u4e3a\u60a8\u7684\u54c1\u724c\u521b\u5efa\u5f3a\u6709\u529b\u7684\u4e70\u5bb6\u89d2\u8272<\/p>\n                                <div class=\"post-banner__button-wrapper\">\n                    <div\n    data-contact-us=\"split\"\ndata-corp-form-type=\"split-download\"\ndata-contact-us-should-get-chilipiper=\"false\"\ndata-contact-us-i18n-subtitle3_tell_us_more=\" \"\ndata-contact-us-boolean-always-show-phone=\"false\"\ndata-contact-us-i18n-title=\"\u7acb\u5373\u83b7\u53d6\u6a21\u677f\"\ndata-contact-us-i18n-subtitle1=\"\u5f00\u542f\u6210\u529f\u4e4b\u8def\"\ndata-contact-us-i18n-submit_button=\"Download\"\ndata-contact-us-i18n-success_title=\"Thanks for downloading\"\ndata-contact-us-i18n-success_subtitle=\"\u52a0\u6cb9\uff01\"\ndata-contact-us-i18n-success_sub_subtitle=\"Ready to dive deeper?\"\ndata-contact-us-file-url=\"https:\/\/www.similarweb.com\/corp\/wp-content\/uploads\/2021\/06\/Buyer-Persona-Template.pdf\"\ndata-contact-us-hidden-file-url=\"https:\/\/www.similarweb.com\/corp\/wp-content\/uploads\/2021\/06\/Buyer-Persona-Template.pdf\"\ndata-contact-us-hidden-asset-type=\"Template\"\ndata-contact-us-hidden-campaign-name=\"Buyer persona template 2022\"\ndata-contact-us-hidden-campaign-region=\"ALL\"\ndata-contact-us-hidden-campaign-solution=\"SHI\"\ndata-contact-us-hidden-sub-subject=\" \"\ndata-contact-us-hidden-subject=\"no cu\"\ndata-contact-us-hidden-message=\"I want to download the file\"\ndata-contact-us-hidden-cta-description=\"\u5f00\u542f\u6210\u529f\u4e4b\u8def\"\ndata-contact-us-hidden-cta-url=\"https:\/\/www.similarweb.com\/corp\/wp-content\/uploads\/2021\/06\/Buyer-Persona-Template.pdf\"\ndata-contact-us-hidden-button-caption=\"\u7acb\u5373\u4e0b\u8f7d\"\n>\n            <button\n                class=\"swui-button swui-button--solid swui-button--primary post-banner__button js-post-banner\" data-analytics-category=\"Form\"\ndata-analytics-label=\"\u4f18\u5316\u7535\u5b50\u5546\u52a1\u8f6c\u5316\u7387\uff1a\u589e\u52a0\u9500\u552e\u989d\u7684 15 \u4e2a\u6280\u5de7\"\n>\n            \u7acb\u5373\u4e0b\u8f7d        <\/button>\n    <\/div>\n                <\/div>\n            <\/div>\n                    <\/div>\n    <\/div>\n\n<p>\u8fd9\u4e2a\u89d2\u8272\u662f\u4e00\u79cd\u865a\u6784\u7684\u4ee3\u8868\u5f62\u8c61\uff0c\u4f9b\u60a8\u5728\u505a\u51b3\u5b9a\u65f6\u53c2\u8003\u3002\u60a8\u7684\u89d2\u8272\u5e94\u8be5\u5305\u62ec\u5177\u4f53\u7ec6\u8282\uff0c\u6bd4\u5982\u5ba2\u6237\u7684\u5e73\u5747\u5e74\u9f84\u3001\u6559\u80b2\u80cc\u666f\u3001\u52a8\u673a\u3001\u7231\u597d\u3001\u804c\u4e1a\u3001\u6027\u522b\u3001\u6536\u5165\u6c34\u5e73\uff0c\u4ee5\u53ca\u60a8\u60f3\u5305\u62ec\u7684\u5176\u4ed6\u4efb\u4f55\u7279\u5b9a\u884c\u4e1a\u4fe1\u606f\u3002<\/p>\n<p>\u4e86\u89e3\u60a8\u7684\u5ba2\u6237\u89d2\u8272\u53ef\u4ee5\u6df1\u5165\u4e86\u89e3\u4ed6\u4eec\u7684<a href=\"https:\/\/www.similarweb.com\/blog\/ecommerce\/retail-insights\/buyer-decision-process\/\">\u4e70\u5bb6\u51b3\u7b56\u8fc7\u7a0b<\/a>\u662f\u4ec0\u4e48\u6837\u7684\uff0c\u8fd9\u6837\u60a8\u5c31\u80fd\u5728\u8003\u8651\u5230\u4ed6\u4eec\u7684\u60c5\u51b5\u4e0b\u4f18\u5316\u60a8\u63d0\u4f9b\u7684\u4e70\u5bb6\u65c5\u7a0b\u3002\u9605\u8bfb\u201c<a href=\"https:\/\/www.similarweb.com\/blog\/sales\/b2b-sales\/boost-your-sales-process-with-these-b2b-buyer-persona-templates\/\">\u7528\u8fd9\u4e9b B2B \u4e70\u5bb6\u89d2\u8272\u6a21\u677f\u4fc3\u8fdb\u60a8\u7684\u9500\u552e\u8fc7\u7a0b<\/a>\u201d\uff0c\u4e86\u89e3\u5173\u4e8e\u521b\u5efa\u4e70\u5bb6\u89d2\u8272\u7684\u66f4\u591a\u4fe1\u606f\u3002<\/p>\n<h3>2. \u627e\u51fa\u963b\u6b62\u9500\u552e\u7684\u969c\u788d<\/h3>\n<p>\u6bcf\u4e2a\u672a\u80fd\u8f6c\u5316\u7684\u7ebf\u7d22\u80cc\u540e\u90fd\u6709\u5176\u539f\u56e0\u3002\u7528\u6237\u53ef\u80fd\u5df2\u7ecf\u610f\u8bc6\u5230\u4ed6\u4eec\u6839\u672c\u4e0d\u60f3\u8981\u8fd9\u4e2a\u4ea7\u54c1\uff0c\u6216\u8005\u4ed6\u4eec\u96be\u4ee5\u8d1f\u62c5\u4ea7\u54c1\u7684\u4ef7\u683c\u3002\u60a8\u65e0\u6cd5\u89e3\u51b3\u963b\u788d\u8f6c\u5316\u7684\u6240\u6709\u539f\u56e0\uff0c\u4f46\u60a8\u53ef\u4ee5\u6d88\u9664\u90a3\u4e9b\u963b\u6b62\u611f\u5174\u8da3\u7684\u5ba2\u6237\u70b9\u51fb\u201c\u7acb\u5373\u8d2d\u4e70\u201d\u7684\u969c\u788d\u3002\u4e0b\u9762\u662f\u56db\u4e2a\u5e38\u89c1\u7684\u963b\u6b62\u9500\u552e\u7684\u969c\u788d\uff0c\u4ee5\u53ca\u76f8\u5e94\u7684\u89e3\u51b3\u4e4b\u9053\uff1a<\/p>\n<h4>1. \u7ed3\u8d26\u8fc7\u7a0b\u592a\u5197\u957f<\/h4>\n<p>Retail Info Systems \u5bf9\u7f8e\u56fd\u3001\u52a0\u62ff\u5927\u3001\u82f1\u56fd\u3001\u6fb3\u5927\u5229\u4e9a\u548c\u58a8\u897f\u54e5\u6d88\u8d39\u8005\u7684\u7814\u7a76\u53d1\u73b0\uff0c<a href=\"https:\/\/risnews.com\/checkout-checklist-how-stop-cart-abandonment-costing-sales\">35% \u7684\u6d88\u8d39\u8005<\/a>\u653e\u5f03\u7f51\u4e0a\u96f6\u552e\u4ea4\u6613\u7684\u4e00\u4e2a\u539f\u56e0\u662f\u7ed3\u8d26\u8fc7\u7a0b\u8fc7\u4e8e\u5197\u957f\u3002\u8fd9\u91cc\u7684\u89e3\u51b3\u65b9\u6848\u5f88\u7b80\u5355\uff1a\u901a\u8fc7\u6536\u96c6\u60a8\u9700\u8981\u7684\u6570\u636e\u6765\u7f29\u77ed\u6d41\u7a0b\uff0c\u5e76\u8c03\u6574\u5f62\u5f0f\uff0c\u4f7f\u5176\u4fdd\u6301\u5438\u5f15\u529b\u3002\u6b64\u5916\uff0c\u53ef\u4ee5\u901a\u8fc7\u8fdb\u5ea6\u6761\u5411\u5ba2\u6237\u5c55\u793a\u4ed6\u4eec\u79bb\u7ec8\u70b9\u6709\u591a\u8fdc\u2014\u2014\u5373\u8ba9\u4ed6\u4eec\u76f4\u89c2\u770b\u5230\u7ed3\u8d26\u8fc7\u7a0b\u5373\u5c06\u5b8c\u6210\u3002<\/p>\n<h4>2. \u9500\u552e\u8fc7\u7a0b\u4e2d\u6709\u4ee4\u4eba\u4e0d\u5feb\u7684\u5e72\u6270<\/h4>\n<p>\u5728 Retail Info Systems \u7684\u7814\u7a76\u4e2d\uff0c69% \u7684\u6d88\u8d39\u8005\u627f\u8ba4\u56e0\u4e3a\u8fd0\u8d39\u592a\u8d35\u6216\u9001\u8d27\u65f6\u95f4\u592a\u957f\u800c\u653e\u5f03\u4e86\u4e0b\u5355\u3002\u867d\u7136\u8fd9\u4e9b\u5bf9\u96f6\u552e\u5546\u6765\u8bf4\u53ef\u80fd\u662f\u7ec6\u679d\u672b\u8282\uff0c\u4f46\u7684\u786e\u53ef\u80fd\u5bfc\u81f4\u7cdf\u7cd5\u7684\u5ba2\u6237\u4f53\u9a8c\u3002\u60a8\u4e0d\u4e00\u5b9a\u603b\u80fd\u89e3\u51b3\u8fd0\u8f93\u95ee\u9898\uff0c\u4f46\u60a8\u53ef\u4ee5\u6fc0\u52b1\u6f5c\u5728\u5ba2\u6237\u201c\u7559\u4e0b\u201d\u3002\u4f8b\u5982\u60a8\u53ef\u4ee5\u514d\u8d39\u9644\u8d60\u67d0\u4e2a\u4f4e\u4ef7\u5546\u54c1\uff0c\u6216\u8005\u5bf9\u9700\u8981\u7b49\u5f85\u8d85\u8fc7\u4e00\u4e2a\u6708\u7684\u5ba2\u6237\u63d0\u4f9b 5-10% \u7684\u6298\u6263\u3002<\/p>\n<h4>3. \u6f5c\u5728\u5ba2\u6237\u611f\u5230\u56f0\u60d1<\/h4>\n<p>\u6709\u65f6\u6f5c\u5728\u5ba2\u6237\u79bb\u5f00\u7f51\u7ad9\u7684\u539f\u56e0\u662f\u4fe1\u606f\u592a\u7e41\u6742\uff0c\u6216\u8005\u4ed6\u4eec\u9700\u8981\u505a\u51fa\u592a\u591a\u51b3\u5b9a\u624d\u80fd\u8d2d\u4e70\u4ea7\u54c1\u3002\u4e3a\u4e86\u89e3\u51b3\u8fd9\u4e2a\u95ee\u9898\uff0c\u4e0d\u59a8\u7b80\u5316\u60a8\u7684\u7f51\u9875\uff0c\u4f18\u5148\u5f3a\u8c03\u6700\u91cd\u8981\u7684\u4fe1\u606f\u3002\u4f8b\u5982\u51cf\u5c11\u6742\u4e71\u7684\u89c6\u89c9\u611f\u53d7\uff0c\u5728\u7f51\u9875\u5c0f\u90e8\u4ef6\u5468\u56f4\u7559\u51fa\u7a7a\u767d\uff0c\u5e76\u5c06\u5206\u6563\u6ce8\u610f\u529b\u7684\u90e8\u5206\uff0c\u6bd4\u5982\u201c\u7279\u522b\u6298\u6263\u201d\u5c0f\u90e8\u4ef6\u4e2d\u7684\u4ea7\u54c1\u6570\u91cf\u9650\u5236\u5728\u4e00\u5230\u4e09\u4e2a\u3002<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-118729 size-full\" src=\"https:\/\/www.similarweb.com\/corp\/wp-content\/uploads\/2020\/05\/ecommerce-CR-website-design-scaled.png\" alt=\"Before and after properly organizing a website.\" width=\"2560\" height=\"1440\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/05\/ecommerce-CR-website-design-scaled.png 2560w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/05\/ecommerce-CR-website-design-300x169.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/05\/ecommerce-CR-website-design-1024x576.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/05\/ecommerce-CR-website-design-768x432.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/05\/ecommerce-CR-website-design-1536x864.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/05\/ecommerce-CR-website-design-2048x1152.png 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<h4>4. \u6f5c\u5728\u5ba2\u6237\u4ece\u672a\u5bf9\u60a8\u7684\u54c1\u724c\u4ea7\u751f\u60c5\u611f\u4f9d\u8d56<\/h4>\n<p>\u6700\u540e\uff0c\u7531\u4e8e\u60a8\u7684\u7f51\u7ad9\u5e76\u4e0d\u4ee4\u4eba\u5174\u594b\u6216\u662f\u611f\u89c9\u4eb2\u5207\uff0c\u90e8\u5206\u6f5c\u5728\u5ba2\u6237\u4ece\u672a\u9009\u62e9\u8d2d\u4e70\u60a8\u7684\u4ea7\u54c1\u3002\u89e3\u51b3\u8fd9\u4e2a\u95ee\u9898\u7684\u65b9\u6cd5\u662f\uff0c\u8fd0\u7528\u914d\u8272\u3001\u6709\u4eb2\u548c\u529b\u7684\u8bed\u8a00\uff0c\u4ee5\u53ca\u50cf\u201c\u6b22\u8fce\u60a8\u201d\u5f39\u51fa\u5f0f\u7a97\u53e3\u8fd9\u6837\u7684\u70b9\u7f00\uff0c\u4e3a\u60a8\u7684\u7f51\u7ad9\u589e\u6dfb\u70ed\u60c5\u6e29\u99a8\u7684\u6c1b\u56f4\u3002\u5173\u4e8e\u521b\u5efa\u4e00\u4e2a\u53d7\u6b22\u8fce\u7f51\u7ad9\u7684\u7075\u611f\uff0c\u8bf7\u53c2\u89c1\u536b\u751f\u7eb8\u516c\u53f8 \u201cWho Gives A Crap\u201d \u7684\u7f51\u7ad9\u3002<\/p>\n<p>\u5b83\u7684<a href=\"https:\/\/www.similarweb.com\/zh\/website\/us.whogivesacrap.org\/\">\u7f51\u7ad9<\/a>\u901a\u8fc7\u8bbe\u8ba1\u9009\u62e9\u6765\u5438\u5f15\u4eba\u4eec\u7684\u6ce8\u610f\u529b\uff0c\u5e76\u4e3a\u4ed6\u4eec\u63d0\u4f9b 10 \u7f8e\u5143\u7684\u4f18\u60e0\u5238\u3002<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-118730 size-full\" src=\"https:\/\/www.similarweb.com\/corp\/wp-content\/uploads\/2020\/05\/ecommerce-CR-example.png\" alt=\"Example of how to add color and personality into your website to increase conversion rate.\" width=\"1140\" height=\"464\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/05\/ecommerce-CR-example.png 1140w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/05\/ecommerce-CR-example-300x122.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/05\/ecommerce-CR-example-1024x417.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/05\/ecommerce-CR-example-768x313.png 768w\" sizes=\"(max-width: 1140px) 100vw, 1140px\" \/><\/p>\n<h3>3. \u8fdb\u884c A\/B \u6d4b\u8bd5<\/h3>\n<p>\u6807\u9898\u3001\u9500\u552e\u6587\u6848\u548c\u60a8\u53f7\u53ec\u884c\u52a8 (CTA) \u63aa\u8f9e\u8fd9\u6837\u7684\u7f51\u7ad9\u7ec6\u8282\u770b\u4f3c\u5c0f\u4e8b\uff0c\u4f46\u4f1a\u5f71\u54cd\u8bbf\u95ee\u8005\u7684\u53cd\u5e94\uff08\u8fdb\u800c\u5f71\u54cd\u8f6c\u5316\uff09\u3002\u627e\u5230\u9002\u5408\u60a8\u7f51\u7ad9\u7684\u65b9\u6848\u7684\u4e00\u4e2a\u597d\u65b9\u6cd5\u662f A\/B \u6d4b\u8bd5\u3002A\/B \u6d4b\u8bd5\u662f\u4e00\u79cd\u5c06\u4e24\u4e2a\u5177\u6709\u5fae\u5c0f\u5dee\u5f02\u7684\u7c7b\u4f3c\u8d44\u4ea7\u52a0\u4ee5\u6bd4\u8f83\u7684\u7814\u7a76\u6280\u672f\u3002\u8981\u8fdb\u884c A\/B \u6d4b\u8bd5\uff0c\u5148\u9009\u62e9 A\uff08\u5bf9\u7167\u7248\u672c\uff09\u548c B\uff08\u8bd5\u9a8c\u7248\u672c\uff09\u7684\u5bf9\u8c61\u3002<\/p>\n<p>\u7136\u540e\u9009\u62e9<a href=\"https:\/\/www.similarweb.com\/blog\/ecommerce\/retail-insights\/ecommerce-metrics\/\">\u7528\u4e8e\u5ea6\u91cf\u7684\u7535\u5b50\u5546\u52a1\u6307\u6807<\/a>\u548c\u6d4b\u8bd5\u6301\u7eed\u65f6\u95f4\u3002\u6700\u540e\u6536\u96c6\u60a8\u7684\u6570\u636e\u3002\u6574\u4e2a\u8fc7\u7a0b\u5e76\u4e0d\u50cf\u542c\u8d77\u6765\u90a3\u4e48\u96be\u3002\u4f8b\u5982\uff0c\u60a8\u53ef\u4ee5\u5c06\u6807\u9898\u201c\u6b22\u8fce\u5149\u4e34\uff01\u8bf7\u6d4f\u89c8\u6211\u4eec\u7684\u8336\u9999\u8721\u70db\u201d\u4e0e\u6807\u9898\u201c\u6b22\u8fce\u5149\u4e34\uff01\u8bf7\u8ba9\u6211\u4eec\u5411\u60a8\u5c55\u793a\u8336\u9999\u8721\u70db\u201d\u52a0\u4ee5\u5bf9\u6bd4\uff0c\u6bd4\u8f83\u5b83\u4eec\u5728\u4e24\u4e2a 24 \u5c0f\u65f6\u5185\u5206\u522b\u5b9e\u73b0\u7684\u9500\u552e\u8f6c\u5316\u7387\u3002\u8fd9\u4e2a\u6d4b\u8bd5\u5c06\u544a\u8bc9\u60a8\u6b22\u8fce\u6a2a\u5e45\u7684\u63aa\u8f9e\u5982\u4f55\u5f71\u54cd\u9500\u552e\u3002<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-118731 size-full\" src=\"https:\/\/www.similarweb.com\/corp\/wp-content\/uploads\/2020\/05\/ecommerce-CR-AB-Test-scaled.png\" alt=\"Comparison of two different headlines in an example of A\/B testing.\" width=\"2560\" height=\"2560\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/05\/ecommerce-CR-AB-Test-scaled.png 2560w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/05\/ecommerce-CR-AB-Test-300x300.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/05\/ecommerce-CR-AB-Test-1024x1024.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/05\/ecommerce-CR-AB-Test-150x150.png 150w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/05\/ecommerce-CR-AB-Test-768x768.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/05\/ecommerce-CR-AB-Test-1536x1536.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/05\/ecommerce-CR-AB-Test-2048x2048.png 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<p>A\/B \u6d4b\u8bd5\u662f\u4e00\u95e8\u827a\u672f\uff0c\u6240\u4ee5\u8bf7\u786e\u4fdd\u60a8\u9075\u5faa\u8fd9\u4e9b\u6700\u4f73\u505a\u6cd5\uff1a<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\u786e\u4fdd\u9664\u4e86\u60a8\u8981\u6d4b\u8bd5\u7684\u53d8\u91cf\u5916\uff0c\u5bf9\u7167\u548c\u8bd5\u9a8c\u7248\u672c\u7684\u5176\u4ed6\u65b9\u9762\u8981\u4fdd\u6301\u4e00\u81f4\u3002<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\u8003\u8651\u5230\u6570\u636e\u7684\u5b63\u8282\u6027\u6ce2\u52a8\uff08\u56e0\u4e3a\u5982\u679c\u60a8\u628a 12 \u6708\u8fd9\u7c7b\u65fa\u5b63\u7684\u9500\u552e\u8f6c\u5316\u7387\u4e0e\u5e73\u65e5\u6de1\u5b63\u7684\u8f6c\u5316\u7387\u8fdb\u884c\u6bd4\u8f83\uff0c\u60a8\u4f1a\u5f97\u5230\u4e0d\u51c6\u786e\u7684\u7ed3\u679c\uff09\u3002<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\u6bcf\u6b21\u53ea\u6d4b\u8bd5\u4e00\u4e2a\u5143\u7d20\uff08\u60a8\u5c31\u80fd\u786e\u5b9a\u7a76\u7adf\u662f\u4ec0\u4e48\u8ba9\u60a8\u7684\u6307\u6807\u53d1\u751f\u53d8\u5316\uff09\u3002<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\u59a5\u5584\u5730\u4fdd\u5b58\u60a8\u7684\u6570\u636e\uff08\u60a8\u5c31\u53ef\u4ee5\u5728\u65e5\u540e\u4f5c\u4e3a\u53c2\u8003\uff09\u3002<\/li>\n<\/ul>\n<h3>4. \u5728\u7f51\u7ad9\u4e0a\u653e\u7f6e\u4fe1\u4efb\u4fe1\u53f7<\/h3>\n<p>\u60a8\u662f\u5426\u66fe\u7ecf\u8bbf\u95ee\u67d0\u4e2a\u7f51\u7ad9\uff0c\u4e5f\u627e\u5230\u4e86\u559c\u6b22\u7684\u4ea7\u54c1\uff0c\u4f46\u6700\u7ec8\u56e0\u4e3a\u7f51\u7ad9\u611f\u89c9\u201c\u4e0d\u5927\u5bf9\u52b2\u201d\u800c\u653e\u5f03\u4e86\u4ea4\u6613\uff1f\u8fd9\u79cd\u4f53\u9a8c\u975e\u5e38\u666e\u904d\u3002\u8bb8\u591a\u7f51\u4e0a\u8d2d\u7269\u8005\u8981\u4e48\u81ea\u5df1\u5403\u8fc7\u96f6\u552e\u5546\u7684\u4e8f\uff0c\u8981\u4e48\u8ba4\u8bc6\u5403\u8fc7\u4e8f\u7684\u4eba\u3002\u4e0d\u5fc5\u8bf4\uff0c\u6d88\u8d39\u8005\u80af\u5b9a\u4fdd\u6301\u8b66\u60d5\uff0c\u4f1a\u5bfb\u627e\u67d0\u4e2a\u7f51\u7ad9\u201c\u4e0d\u5bf9\u52b2\u201d\u7684\u5371\u9669\u4fe1\u53f7\u3002\u60a8\u53ef\u4ee5\u68c0\u67e5\u81ea\u5df1\u7f51\u7ad9\u4e0a\u662f\u5426\u6709\u8fd9\u4e9b\u5371\u9669\u4fe1\u53f7\uff0c\u4e00\u65e6\u53d1\u73b0\uff0c\u8bf7\u5c3d\u5feb\u5904\u7406\u3002\u4ee5\u4e0b\u7b80\u5355\u5217\u51fa\u4e86\u9700\u8981\u63d0\u9632\u7684\u4fe1\u53f7\uff1a<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\u6ca1\u6709\u201c\u516c\u53f8\u4ecb\u7ecd\u201d\u8fd9\u6837\u7684\u7b80\u4ecb\u9875\u9762<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\u6ca1\u6709\u7535\u8bdd\u53f7\u7801\u3001\u7535\u5b50\u90ae\u4ef6\u5730\u5740\u6216\u4f01\u4e1a\u7684\u5b9e\u9645\u5730\u5740<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\u672a\u6807\u4ef7\u683c\uff08\u6216\u5b9a\u4ef7\u65f6\u91c7\u53d6\u4e86\u6b3a\u8bc8\u7684\u884c\u4e3a\uff09<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\u7f3a\u5c11\u5173\u4e8e\u8d28\u4fdd\u3001\u9000\u8d27\u548c\u53d1\u8d27\u653f\u7b56\u7684\u6587\u4ef6<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\u5931\u6548\u7684\u94fe\u63a5<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\u672a\u6784\u5efa\u5b8c\u6210\u7684\u9875\u9762<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\u5783\u573e\u7f51\u5740\uff08\u4f8b\u5982\uff0c\u5bf9\u6bd4 \u201cfitnessgear.com\u201d \u4e0e \u201cf1tn3ssg3ar.com\u201d\uff09<\/li>\n<\/ul>\n<p>\u8bbf\u95ee\u8005\u8fd8\u4f1a\u5bfb\u627e\u8868\u660e\u8fd9\u4e2a\u7f51\u7ad9\u662f\u503c\u5f97\u4fe1\u8d56\u7684\u5b89\u5168\u4fe1\u53f7\u6216\u4fe1\u4efb\u7b26\u53f7\u3002\u8fd9\u4e9b\u5b89\u5168\u4fe1\u53f7\u53ef\u80fd\u5305\u62ec\u6765\u81ea\u6ee1\u610f\u5ba2\u6237\u7684\u8bc4\u8bba\u6216\u7f51\u7ad9 HTTPS \u4e2d\u7684\u201cS\u201d\uff0c\u8868\u660e\u8be5\u7f51\u7ad9\u5177\u6709\u5b89\u5168\u5957\u63a5\u5b57\u5c42 (SSL) \u8bc1\u4e66\u3002\u53e6\u5916\uff0c\u7f51\u7ad9\u63d0\u4f9b\u5b89\u5168\u652f\u4ed8\u670d\u52a1\u7684\u8bc1\u660e\u662f\u4e00\u4e2a\u5f3a\u6709\u529b\u7684\u5b89\u5168\u4fe1\u53f7\u3002\u6700\u540e\u4e00\u4e2a\u662f\u9500\u552e\u4e2d\u7684\u5173\u952e\u70b9\u2014\u2014Retail Info Systems \u7684\u7814\u7a76\u8868\u660e\uff0c36% \u7684\u5ba2\u6237\u653e\u5f03\u8d2d\u7269\u8f66\u7684\u539f\u56e0\u662f\u4ed6\u4eec\u89c9\u5f97\u4f7f\u7528\u4fe1\u7528\u5361\u4e0d\u5b89\u5168\u3002<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-118732 size-full\" src=\"https:\/\/www.similarweb.com\/corp\/wp-content\/uploads\/2020\/05\/ecommerce-CR-SW-reveiws.png\" alt=\"Reviews from Similarweb customers.\" width=\"1200\" height=\"628\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/05\/ecommerce-CR-SW-reveiws.png 1200w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/05\/ecommerce-CR-SW-reveiws-300x157.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/05\/ecommerce-CR-SW-reveiws-1024x536.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/05\/ecommerce-CR-SW-reveiws-768x402.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>\u6784\u5efa\u4fe1\u4efb\u4fe1\u53f7\u7684\u7a8d\u95e8\u662f\u6dfb\u52a0\u8db3\u591f\u591a\u7684\u4fe1\u53f7\uff0c\u8ba9\u60a8\u7684\u53d7\u4f17\u611f\u5230\u5b89\u5168\uff0c\u4f46\u53c8\u4e0d\u8981\u8fc7\u5ea6\uff08\u56e0\u4e3a\u8fd9\u5c06\u4f7f\u60a8\u53d1\u51fa\u7684\u4fe1\u53f7\u770b\u8d77\u6765\u4e0d\u771f\u5b9e\uff09\u3002\u8981\u8fbe\u5230\u6700\u4f73\u6548\u679c\uff0c\u9700\u8981\u7684\u662f\u201c\u663e\u793a\u201d\u800c\u4e0d\u662f\u201c\u663e\u6446\u201d\u3002\u4f8b\u5982\uff1a<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\u663e\u793a\u6b63\u9762\u7684\u8bc4\u8bba\uff0c\u4f46\u4e0d\u8981\u5220\u9664\u8d1f\u9762\u7684\u8bc4\u8bba<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\u9009\u62e9\u6b63\u9762\u7684\u63a8\u8350\u8bed\uff0c\u4f46\u4e0d\u8981\u8fc7\u4e8e\u5938\u5927\u5176\u8bcd<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\u5217\u51fa\u6210\u5c31\uff0c\u4f46\u4e0d\u8981\u5938\u53e3\u5439\u5618<\/li>\n<\/ul>\n<h3>5. \u4fbf\u4e8e\u79fb\u52a8\u7528\u6237\u4f7f\u7528<\/h3>\n<p>\u73b0\u5728\uff0c\u79fb\u52a8\u8bbe\u5907\u5728\u7f51\u4e0a\u96f6\u552e\u9500\u552e\u4e2d\u53d1\u6325\u7740\u5173\u952e\u4f5c\u7528\uff0c\u56e0\u6b64\u8981\u63d0\u9ad8\u7535\u5b50\u5546\u52a1\u8f6c\u5316\u7387\uff0c\u8ba9\u60a8\u7684\u7f51\u7ad9\u4fbf\u4e8e\u79fb\u52a8\u7528\u6237\u4f7f\u7528\u662f\u4e07\u65e0\u4e00\u5931\u7684\u7b56\u7565\u3002<\/p>\n<p>\u6839\u636e eMarketer \u7684\u300a<a href=\"https:\/\/www.insiderintelligence.com\/insights\/mobile-commerce-shopping-trends-stats\/\">\u7535\u5b50\u5546\u52a1\u7684\u5174\u8d77\uff1a2022 \u5e74\u79fb\u52a8\u7535\u5b50\u5546\u52a1\u8d2d\u7269\u7edf\u8ba1\u548c\u8d8b\u52bf<\/a>\u300b\u62a5\u544a\uff0c2021 \u5e74\u7f8e\u56fd\u8d2d\u7269\u8005\u901a\u8fc7\u624b\u673a\u7684\u96f6\u552e\u8d2d\u4e70\u82b1\u8d39\u4e3a 3593.2 \u4ebf\u7f8e\u5143\u3002\u800c 2019 \u5e74\u7684\u8fd9\u4e00\u6570\u5b57\u4ec5\u4e3a 2206.7 \u4ebf\u7f8e\u5143\uff0ceMarketer \u9884\u8ba1\u5230 2025 \u5e74\u5c06\u8fdb\u4e00\u6b65\u4e0a\u5347\u5230 7282.8 \u4ebf\u7f8e\u5143\u3002<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-118733 size-full\" src=\"https:\/\/www.similarweb.com\/corp\/wp-content\/uploads\/2020\/05\/ecommerce-CR-mcommerce.png\" alt=\"Retail mcommerce sales over time.\" width=\"1078\" height=\"1246\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/05\/ecommerce-CR-mcommerce.png 1078w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/05\/ecommerce-CR-mcommerce-260x300.png 260w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/05\/ecommerce-CR-mcommerce-886x1024.png 886w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/05\/ecommerce-CR-mcommerce-768x888.png 768w\" sizes=\"(max-width: 1078px) 100vw, 1078px\" \/><\/p>\n<p>\u4e3a\u4e86\u8bf4\u660e\u79fb\u52a8\u9500\u552e\u7684\u91cd\u8981\u6027\uff0c\u8bf7\u8003\u8651\u8fd9\u4e00\u70b9\uff1a2022 \u5e74\uff0c40.1% \u7684\u7535\u5b50\u5546\u52a1\u9500\u552e\u5c06\u901a\u8fc7\u79fb\u52a8\u8bbe\u5907\u8fdb\u884c\u3002\u90a3\u4e48\uff0c\u201c\u4fbf\u4e8e\u79fb\u52a8\u7528\u6237\u4f7f\u7528\u201d\u5bf9\u60a8\u7684\u7f51\u7ad9\u610f\u5473\u7740\u4ec0\u4e48\uff1f\u9996\u5148\uff0c\u60a8\u9700\u8981\u9009\u62e9\u4e00\u4e2a\u54cd\u5e94\u79fb\u52a8\u7528\u6237\u7684\u4e3b\u9898\uff0c\u5b83\u53ef\u4ee5\u987a\u5229\u5730\u7f29\u653e\uff0c\u9002\u5e94\u79fb\u52a8\u8bbe\u5907\u7684\u5c4f\u5e55\u5c3a\u5bf8\u3002\u7136\u540e\u60a8\u8981\u8003\u8651\u7528\u6237\u4f53\u9a8c (UX)\u3002\u8bd5\u7740\u5728\u624b\u673a\u4e0a\u6d4f\u89c8\u60a8\u7684\u7f51\u7ad9\uff0c\u5e76\u6ce8\u610f\u4efb\u4f55\u4f7f\u5176\u53d8\u5f97\u56f0\u96be\u7684\u5730\u65b9\u3002<\/p>\n<p>\u4f8b\u5982\uff0c\u83dc\u5355\u4f1a\u53d8\u5f97\u4e0d\u53ef\u89c1\uff0c\u6216\u8005\u6807\u9898\u5360\u636e\u4e86\u9875\u9762\u7684\u592a\u591a\u90e8\u5206\u3002\u8981\u662f\u60a8\u7528\u8d77\u6765\u4e0d\u987a\u624b\u7684\u4e1c\u897f\uff0c\u80af\u5b9a\u4e5f\u4f1a\u8ba9\u5ba2\u6237\u89c9\u5f97\u5931\u671b\u3002\u60a8\u53ef\u4ee5\u6539\u53d8\u4e0b\u9762\u8fd9\u4e9b\u989d\u5916\u5143\u7d20\uff0c\u4ece\u800c\u6539\u5584\u60a8\u7f51\u7ad9\u7684\u79fb\u52a8\u4f53\u9a8c\uff1a<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\u653e\u5927\u6309\u94ae\uff08\u8fd9\u6837\u624b\u6307\u66f4\u5927\u7684\u4eba\u4e5f\u5bb9\u6613\u6309\u4e0b\uff09<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\u51cf\u5c11\u6587\u672c\u7684\u4f7f\u7528\u6570\u91cf<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\u907f\u514d\u4f7f\u7528 Flash<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\u8ba9\u94fe\u63a5\u4e4b\u95f4\u7559\u51fa\u66f4\u591a\u7a7a\u95f4\uff08\u8fd9\u6837\u5c31\u4e0d\u4f1a\u8bef\u89e6\u94fe\u63a5\uff09<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\u4f7f\u7528\u65e0\u969c\u788d\u5b57\u4f53<\/li>\n<\/ul>\n<h3>6. \u7528\u5173\u952e\u8bcd\u8fdb\u884c\u4f18\u5316<\/h3>\n<p>\u5173\u952e\u8bcd\u4e4b\u6240\u4ee5\u88ab\u79f0\u4e3a\u201c\u5173\u952e\u201d\u8bcd\uff0c\u81ea\u6709\u5176\u539f\u56e0\u2014\u2014\u5b83\u4eec\u662f\u5c06\u5ba2\u6237\u5e26\u5230\u60a8\u7f51\u7ad9\u7684\u5173\u952e\u6240\u5728\uff0c\u6240\u4ee5\u60a8\u5e94\u5f53\u660e\u667a\u5730\u52a0\u4ee5\u4f7f\u7528\u3002Similarweb \u7684<a href=\"https:\/\/www.similarweb.com\/corp\/zh\/marketing\/keyword-research\/\">\u5173\u952e\u8bcd\u5de5\u5177<\/a>\u53ef\u4ee5\u5e2e\u60a8<a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/keyword-research\/\">\u8fdb\u884c\u5173\u952e\u8bcd\u7814\u7a76<\/a>\uff0c\u4e3a\u60a8\u7684\u7f51\u7ad9\u627e\u5230\u5b8c\u7f8e\u7684\u5173\u952e\u8bcd\u3002\u5177\u4f53\u6765\u8bf4\uff0c\u5b83\u53ef\u4ee5\u663e\u793a\u4efb\u4f55\u5173\u952e\u8bcd\u7684\u6d41\u91cf\u3001\u6bcf\u6b21\u70b9\u51fb\u6210\u672c (CPC)\u3001\u4ed8\u8d39\u641c\u7d22\u6d41\u91cf\u3001\u81ea\u7136\u641c\u7d22\u6d41\u91cf\u3001\u76f8\u5173\u5173\u952e\u8bcd,\u4ee5\u53ca\u76ee\u524d\u8be5\u5173\u952e\u8bcd\u6392\u540d\u9760\u524d\u7684\u57df\u540d\u3002<\/p>\n<p>\u60f3\u8981\u4e86\u89e3\u5173\u4e8e Similarweb \u5173\u952e\u8bcd\u751f\u6210\u5de5\u5177\u7684\u66f4\u591a\u4fe1\u606f\uff0c\u8bf7\u9605\u8bfb<a href=\"https:\/\/support.similarweb.com\/hc\/en-us\/articles\/360000956218-Keyword-Generator-Tool\">\u8fd9\u4efd\u5168\u9762\u7684\u6307\u5357<\/a>\u5e76\u4eb2\u624b\u5c1d\u8bd5\u3002<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-118735 size-full\" src=\"https:\/\/www.similarweb.com\/corp\/wp-content\/uploads\/2020\/05\/ecommerce-CR-keyword-generator.png\" alt=\"Similarweb Keyword Generator in action for keyword \u201cballoons\u201d.\" width=\"1200\" height=\"628\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/05\/ecommerce-CR-keyword-generator.png 1200w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/05\/ecommerce-CR-keyword-generator-300x157.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/05\/ecommerce-CR-keyword-generator-1024x536.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/05\/ecommerce-CR-keyword-generator-768x402.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>\u7136\u540e\u91cd\u65b0\u5ba1\u89c6\u60a8\u7684\u7f51\u7ad9\uff0c\u5728\u6bcf\u4e2a\u9875\u9762\u6dfb\u52a0\u5173\u952e\u8bcd\u3002\u4ee5\u4e0b\u662f\u4e00\u4e9b\u60a8\u53ef\u4ee5\u653e\u7f6e\u5173\u952e\u8bcd\u7684\u4f4d\u7f6e\uff1a<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\u4ea7\u54c1\u7c7b\u522b\u9875\u9762<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\u4ea7\u54c1\u6807\u9898\u6216\u9875\u9762\u6807\u9898<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\u4ea7\u54c1\u63cf\u8ff0<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\u4f5c\u4e3a\u4ea7\u54c1\u56fe\u7247\u7684 Alt \u6587\u672c<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\u7f51\u9875\u7684 URL \u4e2d<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\u652f\u6301\u6027\u7684\u535a\u5ba2\u5185\u5bb9\u4e2d<\/li>\n<\/ul>\n<p>\u4f8b\u5982\uff0cFossil \u8fd9\u6837\u5229\u7528\u5173\u952e\u8bcd\u201c\u591a\u7528\u9014\u80cc\u5305\u201d\u6765\u4f18\u5316\u76ae\u9769\u80cc\u5305\u7684\u5217\u8868\uff1a<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-118736 size-full\" src=\"https:\/\/www.similarweb.com\/corp\/wp-content\/uploads\/2020\/05\/ecommerce-CR-fossil.png\" alt=\"How Fossil optimized a listing for \u201cconvertible backpack\u201d.\" width=\"1042\" height=\"874\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/05\/ecommerce-CR-fossil.png 1042w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/05\/ecommerce-CR-fossil-300x252.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/05\/ecommerce-CR-fossil-1024x859.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/05\/ecommerce-CR-fossil-768x644.png 768w\" sizes=\"(max-width: 1042px) 100vw, 1042px\" \/><\/p>\n<p><b>\u4e13\u4e1a\u63d0\u793a\uff1a<\/b><i>\u6bcf\u9875\u4f7f\u7528\u4e3b\u8981\u5173\u952e\u8bcd\u7684\u6570\u91cf\u4e0d\u8981\u8d85\u8fc7\u4e00\u4e2a\u3002\u5426\u5219\u60a8\u5c31\u4f1a\u9762\u4e34<\/i><a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/keyword-cannibalization\/\"><i>\u5173\u952e\u8bcd\u8695\u98df<\/i><\/a><i>\u7684\u98ce\u9669\uff08\u5f53\u591a\u4e2a\u9875\u9762\u5c31\u540c\u4e00\u4e2a\u5173\u952e\u8bcd\u8fdb\u884c\u6392\u540d\u65f6\uff0c\u5728 SERP \u4e2d\u7684\u8868\u73b0\u5c31\u4f1a\u53d8\u5dee\uff09\u3002<\/i><\/p>\n<h3>7. \u6295\u8d44\u62cd\u6444\u9ad8\u8d28\u91cf\u7684\u4ea7\u54c1\u7167\u7247<\/h3>\n<p>\u4e00\u65e6\u60a8\u4f18\u5316\u4e86\u7f51\u7ad9\u4e0a\u7684\u6587\u5b57\uff0c\u6ce8\u610f\u529b\u5c31\u8be5\u8f6c\u5411\u56fe\u50cf\u3002\u4ea7\u54c1\u56fe\u7247\u80fd\u544a\u8bc9\u5ba2\u6237\u5173\u4e8e\u60a8\u4ea7\u54c1\u7684\u91cd\u8981\u4fe1\u606f\uff0c\u4f53\u73b0\u8d28\u91cf\u3001\u7528\u9014\uff0c\u4ee5\u53ca\u4ea7\u54c1\u6700\u9002\u5408\u54ea\u4e9b\u5ba2\u6237\u3002\u5728\u672c\u8d28\u4e0a\uff0c\u5b83\u4eec\u5e2e\u52a9\u5ba2\u6237\u60f3\u8c61\u81ea\u5df1\u62e5\u6709\u8fd9\u79cd\u4ea7\u54c1\u540e\u4f1a\u662f\u4ec0\u4e48\u6837\u5b50\u3002\u60a8\u5f53\u7136\u60f3\u8ba9\u8fd9\u79cd\u60f3\u8c61\u53d8\u5f97\u79ef\u6781\uff0c\u4ece\u800c\u63d0\u9ad8\u8f6c\u5316\u7387\u3002<\/p>\n<p>\u4e3a\u4e86\u63d0\u5347\u7167\u7247\u7684\u8d28\u91cf\uff0c\u4e0d\u59a8\u8003\u8651\u8058\u8bf7\u4e13\u4e1a\u6444\u5f71\u5e08\u3002\u5982\u679c\u8fd9\u8d85\u51fa\u4e86\u9884\u7b97\uff0c\u4e0d\u59a8\u6e05\u7406\u4e0b\u60a8\u7684\u76f8\u673a\u955c\u5934\uff0c\u5728\u81ea\u7136\u73af\u5883\u7167\u660e\u4e0b\u62cd\u6444\u4e00\u5f20\u6f02\u4eae\u7684\u7167\u7247\u3002\u62cd\u6444\u591a\u5f20\u7167\u7247\uff0c\u5e76\u5728\u6784\u56fe\u4e2d\u653e\u5165\u5176\u4ed6\u9053\u5177\uff0c\u5e76\u62cd\u4e0b\u60a8\u7684\u4ea7\u54c1\u5728\u884c\u52a8\u4e2d\u7684\u7167\u7247\uff0c\u4ece\u800c\u83b7\u5f97\u6700\u4f73\u7684\u62cd\u6444\u6548\u679c\u3002\u6b64\u5916\uff0c\u786e\u4fdd\u5ba2\u6237\u80fd\u6e05\u695a\u5730\u770b\u5230\u60a8\u7684\u4ea7\u54c1\u7684\u5c3a\u5bf8\u548c\u8d28\u91cf\u2014\u2014\u5c31\u50cf\u8fd9\u5f20\u6765\u81ea How To Cake It \u7684\u9505\u94f2\u7167\u7247\uff1a<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-118737 size-full\" src=\"https:\/\/www.similarweb.com\/corp\/wp-content\/uploads\/2020\/05\/ecommerce-CR-people.png\" alt=\"How to use product images to improve conversion rate.\" width=\"1094\" height=\"514\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/05\/ecommerce-CR-people.png 1094w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/05\/ecommerce-CR-people-300x141.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/05\/ecommerce-CR-people-1024x481.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/05\/ecommerce-CR-people-768x361.png 768w\" sizes=\"(max-width: 1094px) 100vw, 1094px\" \/><\/p>\n<p>\u60a8\u4e0d\u9700\u8981\u5bf9\u7167\u7247\u8fdb\u884c\u5927\u91cf\u7684\u7f16\u8f91\uff0c\u4ee5\u6b64\u63d0\u5347\u89c6\u89c9\u6548\u679c\u3002\u76f8\u53cd\uff0c\u60a8\u5e94\u9009\u62e9\u6807\u51c6\u7684\u6ee4\u955c\uff0c\u5e94\u7528\u4e8e\u6240\u6709\u5e26\u54c1\u724c\u7684\u7167\u7247\uff0c\u4f7f\u5b83\u4eec\u770b\u8d77\u6765\u65e2\u4e13\u4e1a\uff0c\u4e5f\u76f8\u4e92\u4fdd\u6301\u4e00\u81f4\u3002<\/p>\n<h3>8. \u542f\u7528\u5373\u65f6\u804a\u5929\u670d\u52a1<\/h3>\n<p>\u4e0e\u7535\u5b50\u5546\u52a1\u5546\u5e97\u76f8\u6bd4\uff0c\u96f6\u552e\u5e97\u59cb\u7ec8\u6709\u9879\u201c\u5e73\u6613\u8fd1\u4eba\u201d\u7684\u4f18\u52bf\uff0c\u56e0\u4e3a\u9500\u552e\u4eba\u5458\u53ef\u4ee5\u901a\u8fc7\u4e0e\u5ba2\u6237\u4ea4\u8c08\u6765\u5438\u5f15\u4ed6\u4eec\u3002\u60a8\u53ef\u4ee5\u901a\u8fc7\u5728\u7f51\u7ad9\u4e0a\u6dfb\u52a0<a href=\"https:\/\/www.similarweb.com\/blog\/research\/digital-analysis\/the-benefits-of-live-chat\/\">\u5373\u65f6\u804a\u5929\u670d\u52a1<\/a>\u6765\u8ffd\u5e73\u8fd9\u4e00\u4f18\u52bf\u3002<\/p>\n<p>\u6dfb\u52a0\u5373\u65f6\u804a\u5929\u670d\u52a1\uff0c\u4f1a\u4f7f\u90a3\u4e9b\u53ef\u80fd\u79bb\u5f00\u60a8\u7f51\u7ad9\u7684\u5ba2\u6237\u6709\u673a\u4f1a\u89e3\u51b3\u4fc3\u4f7f\u4ed6\u4eec\u70b9\u51fb\u79bb\u5f00\u7684\u95ee\u9898\u3002\u4f8b\u5982\uff0c\u4ed6\u4eec\u53ef\u4ee5\u5411\u5728\u7ebf\u5ba2\u670d\u8be2\u95ee\u5173\u4e8e\u725b\u4ed4\u88e4\u662f\u5426\u5408\u8eab\u7684\u95ee\u9898\uff0c\u6216\u8005\u4e86\u89e3\u8fd0\u8f93\u9700\u8981\u591a\u957f\u65f6\u95f4\u3002<\/p>\n<p>\u5373\u65f6\u804a\u5929\u5ba2\u670d\u4e5f\u53ef\u4ee5\u4f7f\u7528\u4eba\u9645\u4ea4\u5f80\u4e2d\u7684\u9500\u552e\u6280\u5de7\u6765\u8fdb\u884c\u9500\u552e\u2014\u2014\u6bd4\u5982\u63d0\u4f9b\u9650\u65f6\u6298\u6263\u6216\u7ed9\u8bbf\u95ee\u8005\u4e00\u5f20\u4e5d\u6298\u4f18\u60e0\u5238\u3002\u5c06\u5373\u65f6\u804a\u5929\u670d\u52a1\u8fde\u63a5\u5230\u60a8\u7684\u7f51\u7ad9\uff0c\u5e76\u4e0d\u9700\u8981\u8058\u8bf7\u7f51\u7edc\u5f00\u53d1\u56e2\u961f\u6216\u6295\u5165\u5de8\u989d\u9884\u7b97\u3002<\/p>\n<p>\u8bb8\u591a\u73b0\u6210\u7684\u8f6f\u4ef6\u5373\u670d\u52a1 (SaaS) \u9009\u9879\u9002\u7528\u4e8e\u4efb\u4f55\u7f51\u7ad9\uff0c\u6216\u8005\u60a8\u53ef\u4ee5\u4e0b\u8f7d\u4e00\u4e2a WordPress \u63d2\u4ef6\uff08\u5982\u679c\u60a8\u7684\u7f51\u7ad9\u5c5e\u4e8e<a href=\"https:\/\/w3techs.com\/technologies\/details\/cm-wordpress\"> 43% \u80fd\u4f7f\u7528 WordPress \u7684\u7f51\u7ad9<\/a>\uff09\u3002<\/p>\n<h3>9. \u5145\u5206\u5229\u7528\u8868\u73b0\u6700\u4f73\u7684\u9875\u9762<\/h3>\n<p>\u5982\u679c\u60a8\u7684\u7f51\u7ad9\u50cf\u5927\u591a\u6570\u7f51\u7ad9\u4e00\u6837\uff0c\u60a8\u4f1a\u6709\u4e00\u4e9b\u5438\u5f15\u5927\u91cf\u6d41\u91cf\u7684\u9875\u9762\uff0c\u4ee5\u53ca\u5176\u4ed6\u5438\u5f15\u6709\u9650\u6d41\u91cf\u7684\u9875\u9762\u3002\u63d0\u9ad8\u7535\u5b50\u5546\u52a1\u8f6c\u5316\u7387\u7684\u4e00\u4e2a\u5f88\u597d\u65b9\u6cd5\uff0c\u4fbf\u662f\u5229\u7528\u8868\u73b0\u6700\u7406\u60f3\u7684\u9875\u9762\u6765\u4e3a\u60a8\u7684\u7f51\u7ad9<a href=\"https:\/\/www.similarweb.com\/blog\/ecommerce\/retail-insights\/conversion-funnel-optimization\/\">\u5f15\u6d41<\/a>\u3002<\/p>\n<p>\u505a\u5230\u8fd9\u70b9\u7684\u4e00\u4e2a\u65b9\u6cd5\u662f\u5de7\u5999\u5730\u653e\u7f6e\u5185\u90e8\u94fe\u63a5\u3002\u4f8b\u5982\uff0c\u60a8\u53ef\u4ee5\u5728\u7f51\u9875\u7684\u4fa7\u9762\u6dfb\u52a0\u94fe\u63a5\u81f3\u5176\u4ed6\u9875\u9762\u7684\u6a2a\u5e45\uff0c\u6216\u8005\u5728\u6587\u672c\u5185\u94fe\u63a5\u81f3\u5176\u4ed6\u9875\u9762\u3002\u53e6\u5916\uff0c\u5982\u679c\u60a8\u8868\u73b0\u6700\u597d\u7684\u9875\u9762\u662f\u4ea7\u54c1\u9875\u9762\uff0c\u60a8\u53ef\u4ee5\u901a\u8fc7\u5982\u201c\u8d2d\u4e70\u8fd9\u4e2a\u7684\u5ba2\u6237\u4e5f\u8d2d\u4e70\u4e86\u201d\u7b49\u5c0f\u90e8\u4ef6\u6765\u63a8\u9500\u5176\u4ed6\u4ea7\u54c1\u3002<\/p>\n<p>\u670d\u88c5\u54c1\u724c The Lullaby Club \u5c31\u4f7f\u7528\u4e86\u8fd9\u6837\u5c0f\u90e8\u4ef6\uff0c\u5411\u5ba2\u6237\u5c55\u793a\u98ce\u683c\u548c\u4ef7\u683c\u8303\u56f4\u8fd1\u4f3c\u7684\u5546\u54c1\u3002<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-118738 size-full\" src=\"https:\/\/www.similarweb.com\/corp\/wp-content\/uploads\/2020\/05\/ecommerce-CR-related-purchases.png\" alt=\"\u201cCustomers who bought this also purchased\u201d example.\" width=\"1078\" height=\"688\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/05\/ecommerce-CR-related-purchases.png 1078w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/05\/ecommerce-CR-related-purchases-300x191.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/05\/ecommerce-CR-related-purchases-1024x654.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/05\/ecommerce-CR-related-purchases-768x490.png 768w\" sizes=\"(max-width: 1078px) 100vw, 1078px\" \/><\/p>\n<p>\u5982\u679c\u60a8\u4e0d\u77e5\u9053\u54ea\u4e9b\u9875\u9762\u8868\u73b0\u6700\u51fa\u8272\uff0c\u60a8\u53ef\u4ee5\u901a\u8fc7 Google Analytics \u6216 Google Webmaster Tools \u8fdb\u884c\u8ddf\u8e2a\u3002\u4e00\u65e6\u60a8\u4e86\u89e3\u5ba2\u6237\u559c\u6b22\u7684\u8d2d\u7269\u65b9\u5f0f\uff0c\u60a8\u5c31\u53ef\u4ee5\u4f18\u5316\u9500\u552e\u4f53\u9a8c\uff0c\u5bf9\u4ed6\u4eec\u8fdb\u884c\u5411\u4e0a\u9500\u552e\u548c\u4ea4\u53c9\u9500\u552e\uff0c\u6700\u7ec8\u63d0\u9ad8\u60a8\u7684\u8f6c\u5316\u7387\u548c\u6bcf\u4e2a\u5ba2\u6237\u4ea7\u751f\u7684\u5e73\u5747\u6536\u5165\u3002<\/p>\n<h3>10. \u4fee\u590d\u7f51\u7ad9\u95ee\u9898<\/h3>\n<p>\u8fd9\u4e2a\u6280\u5de7\u770b\u4f3c\u662f\u4e0d\u8a00\u800c\u55bb\u7684\uff0c\u4f46\u5374\u975e\u5e38\u91cd\u8981\u3002\u51e1\u662f\u7834\u574f\u60a8\u7f51\u7ad9\u4e0a\u7528\u6237\u4f53\u9a8c\u7684\u56e0\u7d20\u90fd\u5c06\u51cf\u5c11\u60a8\u7684\u8f6c\u5316\u7387\uff0c\u56e0\u4e3a\u8bbf\u95ee\u8005\u611f\u89c9\u4e0d\u5feb\u540e\u90fd\u4f1a\u79bb\u5f00\u3002\u56e0\u6b64\u60a8\u5fc5\u987b\u89e3\u51b3\u7f51\u7ad9\u95ee\u9898\uff08\u7279\u522b\u662f\u5982\u679c\u60a8\u6ce8\u610f\u5230\u6700\u8fd1\u7684\u8f6c\u5316\u7387\u4e0b\u964d\u800c\u627e\u4e0d\u5230\u539f\u56e0\uff09\u3002<\/p>\n<p>\u4ee5\u4e0b\u662f\u4e00\u4e9b\u9700\u8981\u5173\u6ce8\u7684\u7f51\u7ad9\u95ee\u9898\uff1a<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\u60a8\u4f7f\u7528\u7684\u662f HTTP \u800c\u4e0d\u662f HTTPS<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\u7f51\u7ad9\u4e0a\u6709\u5931\u6548\u7684\u94fe\u63a5<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\u56fe\u7247\u65e0\u6cd5\u52a0\u8f7d<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\u6309\u94ae\u4e0d\u8d77\u4f5c\u7528<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\u7f51\u9875\u4e0a\u6709\u62fc\u5199\u6216\u8bed\u6cd5\u9519\u8bef<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\u53ea\u63d0\u4f9b\u8fc7\u65f6\u7684\u4fe1\u606f<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\u7f51\u7ad9\u5bfc\u822a\u8fc7\u4e8e\u6df7\u4e71<\/li>\n<\/ul>\n<p>\u53e6\u5916\uff0c\u770b\u4e00\u4e0b\u60a8\u7684\u8df3\u51fa\u7387\uff0c\u786e\u5b9a\u7f51\u7ad9\u5bf9\u60a8\u7684<a href=\"https:\/\/www.similarweb.com\/blog\/research\/audience-and-brand-building\/target-audience-analysis\/\">\u76ee\u6807\u53d7\u4f17<\/a>\u662f\u5426\u6709\u5438\u5f15\u529b\u3002\u60a8\u7684<a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/bounce-rate\/\">\u8df3\u51fa\u7387<\/a>\u662f\u6307\u6ca1\u6709\u70b9\u51fb\u5185\u90e8\u94fe\u63a5\u5c31\u79bb\u5f00\u7684\u8bbf\u95ee\u8005\u7684\u767e\u5206\u6bd4\u3002<\/p>\n<p>\u9ad8\u8df3\u51fa\u7387\u8868\u660e\u8bbf\u95ee\u8005\u4e0d\u6ee1\u610f\u3002Similarweb \u7684<a href=\"https:\/\/www.similarweb.com\/zh\/website\/\">\u7f51\u7ad9\u5206\u6790\u529f\u80fd<\/a>\u663e\u793a\uff0c\u6bcf\u4e2a\u884c\u4e1a\u7684\u5e73\u5747\u8df3\u51fa\u7387\u662f\u8fd9\u6837\u7684\uff1a<\/p>\n\n<p>\u5982\u679c\u60f3\u770b\u5176\u4ed6\u7f51\u7ad9\u6307\u6807\uff0c\u8bf7\u9605\u8bfb\u300a<a href=\"https:\/\/www.similarweb.com\/blog\/ecommerce\/retail-insights\/ecommerce-benchmarks-metrics\/\">2022 \u5e74\u4fc3\u8fdb\u60a8\u7535\u5b50\u5546\u52a1\u6218\u7565\u7684\u884c\u4e1a\u57fa\u51c6<\/a>\u300b\u3002<\/p>\n<h3>11. \u7814\u7a76\u60a8\u7684\u7ade\u4e89\u5bf9\u624b<\/h3>\n<p>\u5982\u679c\u60a8\u641e\u6e05\u695a\u4e86\u5ba2\u6237\u4e3a\u4ec0\u4e48\u4ece\u7ade\u4e89\u5bf9\u624b\u5904\u8d2d\u4e70\uff0c\u60a8\u53ef\u4ee5\u5229\u7528\u8fd9\u4e9b\u6d1e\u89c1\u4f7f\u60a8\u7684\u54c1\u724c\u66f4\u6709\u5438\u5f15\u529b\uff0c\u4ece\u800c\u4f7f\u4ed6\u4eec\u8f6c\u800c\u4ece\u60a8\u8fd9\u91cc\u8d2d\u4e70\u3002\u6d4f\u89c8\u60a8\u7ade\u4e89\u5bf9\u624b\u7684\u7f51\u7ad9\uff0c\u6ce8\u610f\u4ed6\u4eec\u5982\u4f55\u63a8\u9500\u4ed6\u4eec\u7684\u4ea7\u54c1\u3002\u4ed6\u4eec\u662f\u5426\u4f7f\u7528\u4e86\u60a8\u6ca1\u6709\u7684\u5173\u952e\u8bcd\uff1f\u4ed6\u4eec\u662f\u5426\u63d0\u4f9b\u66f4\u597d\u7684\u4ef7\u503c\uff1f\u4ed6\u4eec\u5982\u4f55\u5b9a\u4f4d\u81ea\u5df1\u7684\u54c1\u724c\uff1fSimilarweb <a href=\"https:\/\/www.similarweb.com\/corp\/zh\/research\/consumer-journey-tracking\/\">\u8f6c\u5316\u6f0f\u6597\u548c\u5ba2\u6237\u65c5\u7a0b\u5206\u6790<\/a>\u5de5\u5177\u80fd\u4e3a\u60a8\u6240\u7528\u3002<\/p>\n<p>\u5b83\u5c06\u5e2e\u52a9\u60a8\u5206\u6790\u5ba2\u6237\u65c5\u7a0b\uff0c\u627e\u5230\u4ea7\u54c1\u641c\u7d22\u8d8b\u52bf\uff0c\u53d1\u73b0\u6709\u610f\u4e49\u7684\u63a5\u89e6\u70b9\uff0c\u5e76\u786e\u5b9a\u60a8\u7684\u7ade\u4e89\u5bf9\u624b\u7684\u7b56\u7565\u3002<\/p>\n<h3>12. \u542f\u7528\u5ba2\u6237\u5fe0\u8bda\u5ea6\u8ba1\u5212\uff0c\u4ee5\u7559\u4f4f\u5ba2\u6237<\/h3>\n<p>\u60a8\u53ef\u80fd\u542c\u8bf4\u8fc7\u201c\u5356\u7ed9\u8001\u4e3b\u987e\u80dc\u8fc7\u5356\u7ed9\u65b0\u4e3b\u987e\u201d\u3002\u6b64\u8a00\u4e0d\u865a\uff0c<a href=\"https:\/\/www.similarweb.com\/blog\/research\/audience-and-brand-building\/brand-loyalty\/\">\u54c1\u724c\u5fe0\u8bda\u5ea6<\/a>\u975e\u5e38\u91cd\u8981\u3002Bain &amp; Company \u548c\u54c8\u4f5b\u5546\u5b66\u9662\u7684 Earl Sasser \u4e4b\u95f4\u7684\u5408\u4f5c\u7814\u7a76\u662f\u89c2\u5bdf\u8fd9\u4e00\u73b0\u8c61\u7684\u6700\u8457\u540d\u7814\u7a76\u4e4b\u4e00\u3002\u4ed6\u4eec\u53d1\u73b0\uff0c<a href=\"https:\/\/hbswk.hbs.edu\/archive\/the-economics-of-e-loyalty\">\u7559\u5b58\u7387\u589e\u52a0 5% <\/a>\u5c31\u80fd\u8ba9\u5229\u6da6\u589e\u52a0 25% \u4ee5\u4e0a\u3002\u6570\u5e74\u540e\uff0cAlan E. Webber \u7684\u53e6\u4e00\u9879\u91cd\u8981\u7814\u7a76\u53d1\u73b0\uff0c<a href=\"https:\/\/www.destinationcrm.com\/Articles\/Web-Exclusives\/Viewpoints\/Listen-to-the-Voice-of-the-Customer-53239.aspx\">\u589e\u52a0 2% \u7684\u7559\u5b58\u7387<\/a>\u53ef\u63d0\u9ad8\u5229\u6da6\uff0c\u5176\u7a0b\u5ea6\u4e0e\u51cf\u5c11 10% \u7684\u6210\u672c\u76f8\u540c\u3002<\/p>\n<p>\u8fd9\u4e24\u9879\u7814\u7a76\u7684\u903b\u8f91\u90fd\u662f\u201c\u5ba2\u6237\u4f1a\u91cd\u590d\u9009\u62e9\u4ed6\u4eec\u4fe1\u4efb\u7684\u516c\u53f8\u201d\uff0c\u56e0\u6b64\u7559\u4f4f\u5ba2\u6237\u4f1a\u63a8\u52a8\u9500\u552e\u3002\u90a3\u4e48\u60a8\u5982\u4f55\u8ba9\u5ba2\u6237\u6210\u4e3a\u56de\u5934\u5ba2\u5462\uff1f\u4e00\u4e2a\u6bcb\u5eb8\u7f6e\u7591\u7684\u65b9\u6cd5\u662f\u91c7\u7528\u5ba2\u6237\u5fe0\u8bda\u5ea6\u8ba1\u5212\u3002<\/p>\n<p>\u5fe0\u8bda\u5ea6\u8ba1\u5212\u4f7f\u7528\u514d\u8d39\u793c\u7269\u3001\u6298\u6263\u548c\u4e13\u5c5e\u4f18\u60e0\u6765\u5956\u52b1\u5ba2\u6237\u3002\u5ba2\u6237\u7531\u6b64\u52a0\u5165\u4e00\u4e2a\u201c\u79d8\u5bc6\u4ff1\u4e50\u90e8\u201d\uff0c\u5e76\u7531\u6b64\u611f\u5230\u81ea\u5df1\u53d7\u5230\u770b\u91cd\u3001\u88ab\u4eba\u5728\u4e4e\u3002\u4e00\u4e2a\u793a\u4f8b\u662f<a href=\"https:\/\/www.similarweb.com\/blog\/ecommerce\/amazon-insights\/amazon-subscribe-save-is-it-worth-it-for-your-brand-benchmarks-inside\/\">\u4e9a\u9a6c\u900a\u7684\u201c\u8ba2\u9605\u548c\u4fdd\u5b58\u201d\u8ba1\u5212<\/a>\uff0c\u5b83\u8ba9\u5ba2\u6237\u4ee5\u6298\u6263\u4ef7\u6ce8\u518c\u5b9a\u671f\u53d1\u8d27\u7684\u4ea7\u54c1\uff0c\u5982\u5ba0\u7269\u98df\u54c1\u3002\u8ba9\u6211\u4eec\u4ece\u8425\u9500\u89d2\u5ea6\u770b\u770b\u53e6\u4e00\u4e2a\u4f8b\u5b50\u3002\u601d\u8003\u4e0b <a href=\"https:\/\/www.similarweb.com\/zh\/website\/cocokind.com\/\">CocoKind<\/a> \u5728\u4e0b\u9762\u56fe\u7247\u4e2d\u4f7f\u7528\u7684\u8bed\u8a00\u548c\u989c\u8272\u3002\u662f\u4e0d\u662f\u5f88\u6709\u8bf4\u670d\u529b\uff0c\u5f88\u5438\u5f15\u4eba\uff1f<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-118739 size-full\" src=\"https:\/\/www.similarweb.com\/corp\/wp-content\/uploads\/2020\/05\/ecommerce-CR-club-kind.png\" alt=\"Example of how language and color at CocoKind increase conversion rate.\" width=\"1078\" height=\"586\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/05\/ecommerce-CR-club-kind.png 1078w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/05\/ecommerce-CR-club-kind-300x163.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/05\/ecommerce-CR-club-kind-1024x557.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/05\/ecommerce-CR-club-kind-768x417.png 768w\" sizes=\"(max-width: 1078px) 100vw, 1078px\" \/><\/p>\n<p>\u542f\u7528\u5fe0\u8bda\u5ea6\u8ba1\u5212\u5e76\u4e0d\u8d39\u4e8b\uff0c\u60a8\u53ef\u4ee5\u901a\u8fc7\u7535\u90ae\u8425\u9500\uff0c\u6216\u4f7f\u7528\u73b0\u6210\u7684\u8f6f\u4ef6\u9009\u9879\u3002\u7136\u800c\uff0c\u60a8\u4e0d\u80fd\u8ba9\u5bf9\u5ba2\u6237\u65bd\u52a0\u5f3a\u5236\u6027\u7684\u8ba1\u5212\u3002\u5728 Retail Info Systems \u7684\u7814\u7a76\u53c2\u4e0e\u8005\u4e2d\uff0c\u6709 32% \u7684\u4eba\u66fe\u6709\u8fc7\u56e0\u4e3a\u88ab\u8feb\u5728\u5356\u5bb6\u7f51\u7ad9\u4e0a\u521b\u5efa\u8d26\u6237\u800c\u653e\u5f03\u8d2d\u4e70\u7684\u7ecf\u5386\u3002<\/p>\n<p>\u5ba2\u6237\u53ef\u80fd\u51fa\u4e8e\u8bb8\u591a\u5408\u7406\u7684\u539f\u56e0\u4e0d\u60f3\u521b\u5efa\u8d26\u6237\u3002<\/p>\n<p>\u60a8\u5e94\u8be5\u5411\u4ed6\u4eec\u5c55\u793a\u521b\u5efa\u8d26\u6237\u7684\u597d\u5904\uff0c\u4f46\u4e0d\u8981\u52c9\u5f3a\u4ed6\u4eec\u2014\u2014\u4e00\u65e6\u8fd9\u6837\u505a\uff0c\u60a8\u53ef\u80fd\u4f1a\u5931\u53bb\u9500\u552e\u673a\u4f1a\u3002<\/p>\n<h3>13. \u8ba9\u60a8\u7684\u7f51\u7ad9\u901f\u5ea6\u66f4\u5feb<\/h3>\n<p>2017 \u5e74\u8c37\u6b4c<a href=\"https:\/\/www.thinkwithgoogle.com\/consumer-insights\/consumer-trends\/mobile-site-load-time-statistics\/\">\u5bf9 3700 \u4e2a\u79fb\u52a8\u7f51\u9875\u4f1a\u8bdd\u7684\u7814\u7a76<\/a>\u8868\u660e\uff0c\u5982\u679c\u4e00\u4e2a\u7f51\u7ad9\u7684\u52a0\u8f7d\u65f6\u95f4\u8d85\u8fc7 3 \u79d2\uff0c53% \u7684\u8bbf\u95ee\u8005\u5c31\u4f1a\u70b9\u51fb\u79bb\u5f00\u3002<\/p>\n<p>\u628a\u6f5c\u5728\u5ba2\u6237\u4ece\u60a8\u7684\u7f51\u7ad9\u4e0a\u8d76\u8d70\u4f1a\u4ea7\u751f\u6301\u4e45\u7684\u5f71\u54cd\u3002\u5982\u679c\u60a8\u4e3a\u5ba2\u6237\u63d0\u4f9b\u7684\u662f\u7cdf\u7cd5\u7684\u4f53\u9a8c\uff0c\u4ed6\u4eec\u5c31\u4e0d\u592a\u53ef\u80fd\u518d\u6b21\u56de\u6765\u3002\u90a3\u4e48\u7f51\u7ad9\u5e94\u8be5\u6709\u591a\u5feb\uff1f\u66fe\u4f9b\u804c\u4e8e\u8c37\u6b4c\u7684 Maile Ohye \u5efa\u8bae\uff0c\u7535\u5b50\u5546\u52a1\u96f6\u552e\u5546\u5e94\u8be5\u63d0\u5347\u4ed6\u4eec\u7f51\u7ad9\u7684\u901f\u5ea6\uff0c\u5b9e\u73b0\u5728\u4e24\u79d2\u6216\u66f4\u77ed\u65f6\u95f4\u5185\u52a0\u8f7d\u3002\u5176\u4ed6\u4e13\u5bb6\u5982 Pingdom \u548c WebFX \u5219\u63d0\u51fa 1-2 \u79d2\u3002<\/p>\n<p><iframe src=\"\/\/www.youtube.com\/embed\/OpMfx_Zie2g\" width=\"100%\" height=\"400\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>\u60a8\u53ef\u4ee5\u4f7f\u7528\u8c37\u6b4c PageSpeed Insights\u3001Pingdom \u6216 GTMetrix \u7b49\u5de5\u5177\u6d4b\u8bd5\u60a8\u7f51\u7ad9\u7684\u901f\u5ea6\u3002\u8fd9\u4e9b\u7f51\u7ad9\u4f1a\u5efa\u8bae\u60a8\u5982\u4f55\u63d0\u9ad8\u7f51\u7ad9\u901f\u5ea6\uff0c\u4f46\u8fd9\u91cc\u6709\u4e00\u4e9b\u5176\u4ed6\u70b9\u5b50\u53ef\u4f9b\u5c1d\u8bd5\uff1a<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\u51cf\u5c11\u9875\u9762\u91cd\u5b9a\u5411<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\u5229\u7528\u6d4f\u89c8\u5668\u7f13\u5b58<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\u5141\u8bb8\u538b\u7f29<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\u4e3a\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u56fe\u50cf<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\u51cf\u5c11 HTTP \u8bf7\u6c42<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\u6700\u5c0f\u5316 HTML\u3001JavaScript \u548c CSS \u6587\u4ef6<\/li>\n<\/ul>\n<h3>14. \u8ba9\u8bbe\u8ba1\u4e3a\u60a8\u6240\u7528<\/h3>\n<p>\u60a8\u7f51\u7ad9\u7684\u8bbe\u8ba1\u4e0d\u53ea\u662f\u4e3a\u4e86\u770b\u8d77\u6765\u6709\u7f8e\u611f\uff0c\u8fd8\u4f1a\u5f71\u54cd\u5230\u8bbf\u95ee\u8005\u5728\u9875\u9762\u4e0a\u7684\u7740\u773c\u70b9\u3002\u4f8b\u5982\uff0c\u501f\u9274\u4e0b <a href=\"https:\/\/www.similarweb.com\/zh\/website\/franshalsmuseum.nl\/\">Frans Hals \u535a\u7269\u9986\u7684\u7f51\u7ad9<\/a>\u3002<\/p>\n<p>\u7f51\u7ad9\u4f7f\u7528\u4e86\u201c\u6b22\u8fce\u201d\u6807\u9898\u3001\u7cbe\u5fc3\u9009\u62e9\u7684\u5e95\u7eb9\u548c\u660e\u4eae\u7684\u989c\u8272\uff0c\u5c06\u8bbf\u95ee\u8005\u6ce8\u610f\u529b\u5438\u5f15\u5230\u201c\u4e70\u7968\u201d\u548c\u201c\u6240\u6709\u5c55\u89c8\u201d\u6309\u94ae\u4e0a\u3002<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-118725 size-full\" src=\"https:\/\/www.similarweb.com\/corp\/wp-content\/uploads\/2020\/05\/ecommerce-CR-museum.png\" alt=\"Frans Hals Museum's website\" width=\"1078\" height=\"520\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/05\/ecommerce-CR-museum.png 1078w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/05\/ecommerce-CR-museum-300x145.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/05\/ecommerce-CR-museum-1024x494.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/05\/ecommerce-CR-museum-768x370.png 768w\" sizes=\"(max-width: 1078px) 100vw, 1078px\" \/><\/p>\n<p>\u60a8\u53ef\u4ee5\u5728\u81ea\u5df1\u7f51\u7ad9\u4e0a\u91c7\u7528\u7c7b\u4f3c\u505a\u6cd5\u3002\u60a8\u53ef\u4ee5\u4f7f\u7528\u6587\u672c\u3001\u56fe\u50cf\u3001\u989c\u8272\u3001\u7559\u767d\u548c\u5176\u4ed6\u5143\u7d20\uff0c\u521b\u5efa\u51fa\u89c6\u89c9\u5c42\u6b21\uff0c\u5c06\u4eba\u7684\u89c6\u7ebf\u5f15\u5411\u80fd\u5438\u5f15\u5176\u4fdd\u6301\u6ce8\u610f\u529b\u7684\u5143\u7d20\uff0c\u5982\u9500\u552e\u6a2a\u5e45\u3001\u60a8\u60f3\u63a8\u5e7f\u7684\u5173\u952e\u4ea7\u54c1\uff0c\u6216\u67d0\u4e2a\u8425\u9500\u6d3b\u52a8\u3002<\/p>\n<p>\u6b64\u5916\uff0c\u60a8\u53ef\u4ee5\u5229\u7528\u4eba\u4eec\u89c6\u7ebf\u4e0b\u610f\u8bc6\u626b\u8fc7\u7684\u533a\u57df\u3002\u8bb8\u591a\u8bbf\u95ee\u8005\u9075\u5faa\u201cS\u201d\u8def\u7ebf\uff0c\u4ece\u53f3\u5230\u5de6\u6298\u8fd4\u7740\u6d4f\u89c8\u9875\u9762\u3002<\/p>\n<p>\u53e6\u4e00\u4e9b\u8bbf\u95ee\u8005\u5219\u6309\u201cF\u201d\u6a21\u5f0f\u3002\u4e00\u4e9b\u7814\u7a76\u8fd8\u8868\u660e\uff0c\u5c4f\u5e55\u7684\u5de6\u4fa7\u5f80\u5f80\u6bd4\u53f3\u4fa7\u5f97\u5230\u66f4\u591a\u7684\u5173\u6ce8\u3002Nielsen Norman Group \u7684\u4e00\u9879\u7814\u7a76\u751a\u81f3\u53d1\u73b0\uff0c\u4eba\u4eec\u5bf9\u5de6\u4fa7\u7684\u6d4f\u89c8\u91cf\u53ef\u4ee5<a href=\"https:\/\/www.nngroup.com\/articles\/horizontal-attention-leans-left\/\">\u591a\u8fbe 60%<\/a>\u3002<\/p>\n<p>\u4e3a\u4e86\u5728\u60a8\u7f51\u7ad9\u4e0a\u627e\u5230\u63a8\u52a8\u8f6c\u5316\u7387\u7684\u6b63\u786e\u5e03\u5c40\uff0c\u4f7f\u7528\u70ed\u56fe\u6765\u627e\u5230\u8bbf\u95ee\u8005\u559c\u6b22\u7684\u533a\u57df\u3002\u7136\u540e\u8c03\u6574\u60a8\u7684\u8bbe\u8ba1\uff0c\u4f7f\u4e4b\u76f8\u5339\u914d\u3002<\/p>\n<h3>15. \u63d0\u4f9b\u591a\u79cd\u4ed8\u6b3e\u65b9\u5f0f<\/h3>\n<p>\u6700\u540e\u4e00\u6761\uff0c\u63d0\u4f9b\u591a\u79cd\u652f\u4ed8\u65b9\u5f0f\uff0c\u4ee5\u4fbf\u5ba2\u6237\u53ef\u4ee5\u9009\u62e9\u6700\u559c\u6b22\u7528\u7684\u4e00\u79cd\u3002\u867d\u7136\u6709\u4e9b\u987e\u5ba2\u559c\u6b22\u7ef4\u8428\u5361 (Visa)\u3001\u4e07\u4e8b\u8fbe\u5361 (Mastercard) \u6216\u7f8e\u56fd\u8fd0\u901a\u5361 (AMEX) \u7b49\u6d41\u884c\u7684\u652f\u4ed8\u65b9\u5f0f\uff0c\u4f46\u4e5f\u6709\u4eba\u559c\u6b22<a href=\"https:\/\/www.similarweb.com\/zh\/apps\/top\/google\/app-index\/us\/finance\/top-free\/\">\u6570\u5b57\u94b1\u5305<\/a>\u3002\u4e8b\u5b9e\u4e0a\uff0cRetail Info Systems \u7684\u6570\u636e\u663e\u793a\uff0c71% \u7684\u6d88\u8d39\u8005\u5728\u6709\u9009\u62e9\u7684\u60c5\u51b5\u4e0b\u4f1a\u201c\u6709\u65f6\u6216\u603b\u662f\u201d\u4f7f\u7528\u6570\u5b57\u94b1\u5305\u3002\u5177\u4f53\u6765\u8bf4\uff0c\u4ed6\u4eec\u66f4\u559c\u6b22 ApplePay\u3001Amazon Pay\u3001PayPal \u6216 Google Pay\u3002<\/p>\n<p>\u6570\u5b57\u94b1\u5305\u7684\u6d41\u884c\u4e0d\u4f1a\u662f\u6619\u82b1\u4e00\u73b0\u3002\u5728 2021 \u5e74\u5e95\uff0c\u4ec5 <a href=\"https:\/\/www.similarweb.com\/zh\/app\/google-play\/com.paypal.android.p2pmobile\/statistics\">PayPal<\/a> \u5c31\u6709 <a href=\"https:\/\/www.statista.com\/statistics\/218493\/paypals-total-active-registered-accounts-from-2010\/\">426 \u4ebf<\/a>\u6ce8\u518c\u8d26\u6237\u2014\u2014\u6bd4\u5341\u5e74\u524d\u7684 1.063 \u4ebf\u5927\u5927\u589e\u52a0\u3002\u60a8\u4e0d\u8981\u4ec5\u63d0\u4f9b\u591a\u4e2a\u652f\u4ed8\u670d\u52a1\u4f9b\u5e94\u5546\u4f9b\u5ba2\u6237\u9009\u62e9\uff0c\u800c\u5e94\u8981\u8003\u8651\u63d0\u4f9b\u4e0d\u540c\u7684\u4ed8\u6b3e\u6a21\u5f0f\u3002\u4ee5\u4e0b\u662f\u51e0\u4e2a\u53ef\u501f\u9274\u7684\u4f8b\u5b50\uff1a<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u5148\u4e70\u540e\u4ed8 (BNPL)\u3002<\/b>BNPL \u6a21\u5f0f\u5141\u8bb8\u5ba2\u6237\u4ee5\u5c0f\u989d\u5206\u671f\u4ed8\u6b3e\u7684\u65b9\u5f0f\u6765\u652f\u4ed8\u3002<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u5206\u671f\u7d2f\u8ba1\u4ed8\u6b3e\u3002<\/b>\u5206\u671f\u7d2f\u8ba1\u4ed8\u6b3e\u7684\u5ba2\u6237\u53ef\u4ee5\u5728\u5f53\u4e0b\u8d2d\u4e70\u540e\uff0c\u5728\u8bbe\u5b9a\u7684\u65e5\u671f\uff08\u6216\u591a\u4e2a\u65e5\u671f\uff09\u4ed8\u4f59\u6b3e\u3002<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u8ba2\u9605\u3002<\/b>\u8ba2\u9605\u662f\u6307\u5ba2\u6237\u4e3a\u6301\u7eed\u5229\u7528\u7684\u5546\u54c1\u548c\u670d\u52a1\u652f\u4ed8\u7ecf\u5e38\u6027\u8d39\u7528\u3002<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u5e97\u5185\u5145\u503c\u5361\u3002<\/b>\u5e97\u5185\u5145\u503c\u5361\u5141\u8bb8\u5ba2\u6237\u5f80\u5fe0\u8bda\u4f1a\u5458\u5361\u91cc\u5145\u503c\uff0c\u50cf\u7528\u793c\u54c1\u5361\u4e00\u6837\u5728\u5e97\u5185\u4f7f\u7528\u5b83\u4eec\u8fdb\u884c\u652f\u4ed8\u3002<\/li>\n<\/ul>\n<p>\u5e76\u4e0d\u662f\u6240\u6709\u8fd9\u4e9b\u4ed8\u6b3e\u6a21\u5f0f\u5bf9\u6bcf\u4e2a\u54c1\u724c\u90fd\u594f\u6548\uff0c\u4f46\u6709\u4e9b\u53ef\u80fd\u5bf9\u60a8\u6709\u7528\uff0c\u8bd5\u8bd5\u5427\uff0c\u53ea\u8981\u5b83\u4eec\u80fd\u5e2e\u52a9\u60a8\u7684\u5ba2\u6237\u4e70\u5230\u5fc3\u4eea\u4e4b\u7269\uff0c\u60a8\u7684\u8f6c\u5316\u7387\u5c31\u4f1a\u968f\u4e4b\u4e0a\u5347\u3002<\/p>\n<h2>\u4f18\u5316\u7535\u5b50\u5546\u52a1\u8f6c\u5316\u7387\uff1a\u60a8\u7684\u9500\u552e\u79d8\u8bc0<\/h2>\n<p>\u7535\u5b50\u5546\u52a1 CRO \u662f\u5c06\u60a8\u7684\u7f51\u7ad9\u53d8\u6210\u6447\u94b1\u6811\u7684\u79d8\u5bc6\u5492\u8bed\u3002\u6295\u8d44\u4e8e CRO \u7b56\u7565\u53ef\u80fd\u8017\u65f6\u4e0d\u83f2\uff0c\u4f46\u5374\u503c\u5f97\u3002\u957f\u4e45\u6765\u770b\uff0cCRO \u7b56\u7565\u53ef\u4ee5\u6269\u5927\u60a8\u7684\u76ee\u6807\u5e02\u573a\uff0c\u8fbe\u6210\u9500\u552e\uff0c\u63d0\u5347\u6536\u5165\u3002\u8981\u63d0\u9ad8\u60a8\u7684\u7535\u5b50\u5546\u52a1\u7f51\u7ad9\u7684\u8f6c\u5316\u7387\uff0c\u4e0d\u59a8\u5c1d\u8bd5\u8fd9\u4e9b\u7b56\u7565\uff1a<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\u8ba9\u7f51\u7ad9\u4fbf\u4e8e\u79fb\u52a8\u8bbe\u5907\u7528\u6237\u8bbf\u95ee<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\u6dfb\u52a0\u4fe1\u4efb\u4fe1\u53f7<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\u63d0\u9ad8\u7f51\u7ad9\u901f\u5ea6\uff0c\u91c7\u7528\u66f4\u597d\u7684\u8bbe\u8ba1<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\u63d0\u4f9b\u591a\u79cd\u4ed8\u6b3e\u65b9\u5f0f<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\u7528\u9ad8\u8d28\u91cf\u7684\u7167\u7247\u548c\u6d41\u884c\u5173\u952e\u8bcd\u6765\u8c03\u6574\u5217\u8868<\/li>\n<\/ul>\n<p>\u5f53\u7136\uff0c\u8fd8\u53ef\u4ee5\u4f7f\u7528 <a href=\"https:\/\/www.similarweb.com\/corp\/zh\/shopper\/\">Similarweb \u8d2d\u7269\u8005\u60c5\u62a5<\/a>\u529f\u80fd\uff0c\u8fdb\u884c\u8be6\u7ec6\u5206\u6790\uff0c\u5f97\u51fa\u5236\u5b9a\u7b56\u7565\u7684\u6307\u5bfc\u3002<\/p>\n    <div class=\"post-banner post-banner--base\">\n        <div class=\"post-banner__wrapper\">\n            <div class=\"post-banner__text\">\n                                    <p class=\"post-banner__title\">\u67e5\u770b Similarweb \u7684\u529f\u80fd<\/p>\n                                    <p class=\"post-banner__subtitle\">\u4e0d\u8981\u9519\u8fc7\uff01\u6700\u65b0\u6570\u636e\u553e\u624b\u53ef\u5f97\u3002<\/p>\n                                <div class=\"post-banner__button-wrapper\">\n                                            <a class=\"swui-button swui-button--solid swui-button--primary post-banner__button js-post-banner\"\n                           href=\"https:\/\/www.similarweb.com\/corp\/zh\/shopper\/get-a-demo\/\"\n                           data-disable-dynamic-tracking\n                        >\u7acb\u5373\u89c2\u770b\u6f14\u793a<\/a>\n                                    <\/div>\n            <\/div>\n                    <\/div>\n    <\/div>\n\n<h2>\u5e38\u89c1\u95ee\u9898<\/h2>\n<p><b>\u7535\u5b50\u5546\u52a1 CRO \u7b56\u7565\u662f\u4ec0\u4e48\uff1f<\/b><\/p>\n<p>\u8f6c\u5316\u7387\u7b56\u7565\u662f\u6307\u60a8\u91c7\u53d6\u4e00\u7cfb\u5217\u884c\u52a8\uff0c\u8ba9\u7f51\u7ad9\u4e0a\u66f4\u591a\u6570\u91cf\u7684\u8bbf\u95ee\u8005\u8f6c\u5316\u4e3a\u7ebf\u7d22\u6216\u5ba2\u6237\u3002<\/p>\n<p><b>\u5728\u7535\u5b50\u5546\u52a1\u9886\u57df\uff0c\u597d\u7684\u8f6c\u5316\u7387\u662f\u4ec0\u4e48\u6837\u7684\uff1f<\/b><\/p>\n<p>\u5305\u62ec\u54c1\u724c\u3001\u65f6\u95f4\u3001\u5ba2\u6237\u504f\u597d\u548c\u7ecf\u6d4e\u56e0\u7d20\u7b49\u8bb8\u591a\u56e0\u7d20\u90fd\u4f1a\u5f71\u54cd\u8f6c\u5316\u7387\u3002\u201c\u597d\u7684\u201d\u8f6c\u5316\u7387\u662f\u6307\u60a8\u7684\u8f6c\u5316\u7387\u9ad8\u4e8e\u5e73\u5747\u6c34\u5e73\u3002<\/p>\n<p><b>\u4e3a\u4ec0\u4e48\u8f6c\u5316\u7387\u4f18\u5316\u5728\u7535\u5b50\u5546\u52a1\u4e2d\u81f3\u5173\u91cd\u8981\uff1f<\/b><\/p>\n<p>\u8f6c\u5316\u7387\u4f18\u5316\u5728\u7535\u5b50\u5546\u52a1\u4e2d\u4e4b\u6240\u4ee5\u91cd\u8981\uff0c\u5728\u4e8e\u5b83\u80fd\u589e\u52a0\u6210\u4e3a\u60a8\u54c1\u724c\u7684\u7ebf\u7d22\u6216\u5ba2\u6237\u7684\u8bbf\u95ee\u8005\u6570\u91cf\u3002\u8fd9\u79cd\u589e\u957f\u5c06\u63d0\u9ad8\u60a8\u54c1\u724c\u7684\u9500\u552e\u989d\u3001\u5728\u7ebf\u8986\u76d6\u7387\u548c\u5ba2\u6237\u57fa\u7840\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u60f3\u8c61\u4e00\u4e0b\uff0c\u5728\u4e0a\u4e2a\u661f\u671f\u91cc\uff0c\u60a8\u7684\u7f51\u7ad9\u5728\u5468\u4e09\u8f6c\u5316\u4e86 20 \u6761\u7ebf\u7d22\uff0c\u5468\u56db\u8f6c\u5316\u4e86 15 \u6761\u7ebf\u7d22\uff0c\u5468\u4e94\u8f6c\u5316\u4e86 35 \u6761\u7ebf\u7d22\u3002\u8fd9\u5230\u5e95\u610f\u5473\u7740\u4ec0\u4e48\uff1f\u60c5\u51b5\u662f\u597d\uff1f\u662f\u574f\uff1f\u8fd8\u662f\u4e00\u822c\uff1f\u5b9e\u9645\u4e0a\uff0c\u7ed3\u8bba\u5b8c\u5168\u53d6\u51b3\u4e8e\u60a8\u7684\u8f6c\u5316\u7387\u3002\u5982\u679c\u60a8\u901a\u5e38\u6bcf\u5929\u5438\u5f15\u7684\u8bbf\u95ee\u8005\u4e0d\u5230 50 \u4e2a\uff0c\u5e76\u5411\u5176\u4e2d\u4e00\u4e2a\u4eba\u5b8c\u6210\u4e86\u9500\u552e\uff0c\u90a3\u4e48\u4e0a\u5468\u7684\u7f51\u7ad9\u8868\u73b0\u8fd8\u7b97\u4e0d\u9519\u3002\u7136\u800c\u5982\u679c\u60a8\u901a\u5e38\u6bcf\u5929\u901a\u8fc7\u7f51\u7ad9\u5411\u6570\u4ee5\u767e\u8ba1\u7684\u4eba\u63a8\u9500\uff0c\u90a3\u4e48\u4e0a\u5468\u6d41\u91cf\u7684\u8fd9\u79cd\u9893\u52bf\u4ee4\u4eba\u62c5\u5fe7\u3002 \u90a3\u4e48\u7a76\u7adf\u8f6c\u5316\u7387\u662f\u4ec0\u4e48\uff0c\u4ee5\u53ca\u60a8\u5982\u4f55\u52a0\u4ee5\u5229\u7528\uff1f\u8fd9\u5c31\u662f\u6211\u4eec\u8fd9\u7bc7\u6587\u7ae0\u7684\u4e3b\u9898\u3002\u5177\u4f53\u6765\u8bf4\uff0c\u6211\u4eec\u5c06\u4ecb\u7ecd\u8f6c\u5316\u7387\u4f18\u5316 (CRO) \u7684\u57fa\u7840\u77e5\u8bc6\uff0c\u5305\u62ec\u5e2e\u52a9\u60a8\u63d0\u9ad8\u7f51\u7ad9\u8f6c\u5316\u7387\u7684 15 \u4e2a\u6280\u5de7\u3002 \u7535\u5b50\u5546\u52a1\u8f6c\u5316\u7387\u4f18\u5316 (eCRO) \u662f\u4ec0\u4e48\uff1f \u7535\u5b50\u5546\u52a1\u8f6c\u5316\u7387\u4f18\u5316\uff08\u7f29\u5199\u4e3a\u201ceCRO\u201d\uff09\u53ef\u80fd\u542c\u8d77\u6765\u50cf\u4e2a\u6d41\u884c\u8bcd\uff0c\u4f46\u5176\u5b9e\u4e0d\u7136\u3002\u5b83\u53ea\u662f\u6307\u8c03\u6574\u60a8\u7535\u5b50\u5546\u52a1\u7f51\u7ad9\u7684\u5143\u7d20\uff0c\u4ee5\u63d0\u9ad8\u8bbf\u95ee\u8005\u91c7\u53d6\u6240\u9700\u884c\u52a8\uff08\u53c8\u79f0\u8f6c\u5316\uff09\u7684\u901f\u5ea6\u3002 \u7535\u5b50\u5546\u52a1\u8f6c\u5316\u7387\u5982\u4f55\u4f18\u5316\uff0c\u5e76\u6ca1\u6709\u73b0\u6210\u7684\u7b56\u7565\u6e05\u5355\u3002\u76f8\u53cd\uff0c\u6bcf\u5bb6\u516c\u53f8\u90fd\u4f1a\u8c03\u6574\u4e00\u4e9b\u901a\u7528\u7684\u7b56\u7565\uff0c\u4f7f\u4e4b\u4e0e\u81ea\u5df1\u7684\u4e09\u4e2a\u5173\u952e\u56e0\u7d20\u7684\u60c5\u51b5\u76f8\u7b26\uff1a \u54c1\u724c\u5f62\u8c61 \u5ba2\u6237\u7fa4\u4f53 \u957f\u671f\u8425\u9500\u76ee\u6807 \u540c\u6837\u5730\uff0c\u8f6c\u5316\u4e5f\u5206\u4e3a\u8bb8\u591a\u7c7b\u578b\u3002\u5f53\u6211\u4eec\u901a\u5e38\u5728\u8c08\u8bba\u7535\u5b50\u5546\u52a1\u8bdd\u9898\u65f6\uff0c\u4e3b\u8981\u7684\u8f6c\u5316\u7c7b\u578b\u662f\u7528\u6237\u505a\u51fa\u8d2d\u4e70\u884c\u4e3a\u3002\u4f46\u8fd8\u6709\u66f4\u591a\u7c7b\u578b\uff0c\u6bd4\u5982\u52a0\u5165\u8425\u9500\u7535\u90ae\u8ba2\u9605\u540d\u5355\u3001\u9884\u7ea6\u63a8\u9500\u7535\u8bdd\u3001\u586b\u5199\u201c\u6211\u611f\u5174\u8da3\u201d\u8868\u5355\u3001\u4e0b\u8f7d\u7535\u5b50\u4e66\u6216\u6253\u5370\u6750\u6599\u7b49\u7b49\u3002\u60a8\u5982\u4f55\u5b9a\u4e49\u201c\u8f6c\u5316\u201d\u5c06\u53d6\u51b3\u4e8e\u60a8\u7f51\u7ad9\u7684\u6700\u7ec8\u76ee\u6807\u3002\u56e0\u6b64\u5728\u6211\u4eec\u7ee7\u7eed\u4e4b\u524d\uff0c\u4e0d\u59a8\u95ee\u60a8\u81ea\u5df1\uff1a\u201c\u6211\u5e0c\u671b\u7f51\u7ad9\u7684\u8bbf\u95ee\u8005\u91c7\u53d6\u4ec0\u4e48\u884c\u52a8\uff1f\u201d\u60a8\u7ed9\u51fa\u7684\u7b54\u6848\u5c06\u51b3\u5b9a\u60a8\u8981\u7528\u7684\u7b56\u7565\u3002 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