{"id":121986,"date":"2022-05-22T08:00:16","date_gmt":"2022-05-22T08:00:16","guid":{"rendered":"https:\/\/www.similarweb.com\/corp\/?p=121986"},"modified":"2023-01-20T12:43:22","modified_gmt":"2023-01-20T12:43:22","slug":"ecommerce-conversion-optimization","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/zh-tw\/marketing\/ecommerce-conversion-optimization\/","title":{"rendered":"\u96fb\u5b50\u5546\u52d9\u8f49\u63db\u7387\u512a\u5316\uff1a\u589e\u9577\u92b7\u552e\u7684 15 \u500b\u6280\u5de7"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u60f3\u50cf\u4e00\u4e0b\uff1a\u4e0a\u9031\uff0c\u4f60\u7684\u7db2\u7ad9\u5728\u661f\u671f\u4e09\u8f49\u63db\u4e86 20 \u500b\u6f5b\u5728\u5ba2\u6236\uff0c\u661f\u671f\u56db\u8f49\u63db\u4e86 15 \u500b\u6f5b\u5728\u5ba2\u6236\uff0c\u661f\u671f\u4e94\u8f49\u63db\u4e86 35 \u500b\u6f5b\u5728\u5ba2\u6236\u3002\u9019\u7a76\u7adf\u662f\u4ec0\u9ebc\u610f\u601d\u5462\uff1f\u9019\u5f88\u597d\u55ce\uff1f\u9019\u4e0d\u597d\u55ce\uff1f\u4e0d\u597d\u4e5f\u4e0d\u58de\uff1f\u8aaa\u5be6\u8a71\uff0c\u9019\u5b8c\u5168\u53d6\u6c7a\u65bc\u4f60\u7684\u8f49\u63db\u7387\u3002\u5982\u679c\u901a\u5e38\u4f60\u6bcf\u5929\u7684\u8a2a\u5ba2\u4e0d\u5230 50 \u4eba\uff0c\u7136\u5f8c\u51fa\u552e\u7d66\u5176\u4e2d\u4e00\u4eba\uff0c\u90a3\u9ebc\u4e0a\u5468\u7684\u7db2\u7ad9\u6548\u80fd\u975e\u5e38\u9a5a\u4eba\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u7136\u800c\uff0c\u5982\u679c\u901a\u5e38\u4f60\u6bcf\u5929\u53ef\u900f\u904e\u7db2\u7ad9\u5411\u6578\u767e\u4eba\u92b7\u552e\uff0c\u90a3\u9ebc\u4e0a\u9031\u7684\u6d41\u91cf\u4e0b\u964d\u4ee4\u4eba\u64d4\u6182\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u90a3\u9ebc\uff0c\u8f49\u63db\u7387\u7a76\u7adf\u662f\u4ec0\u9ebc\uff1f\u4f60\u8a72\u5982\u4f55\u4f7f\u8f49\u63db\u7387\u5c0d\u4f60\u767c\u63ee\u4f5c\u7528\uff1f<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u9019\u5c31\u662f\u672c\u6587\u7684\u76ee\u7684\u3002\u5177\u9ad4\u800c\u8a00\uff0c\u6211\u5011\u6703\u4ecb\u7d39\u8f49\u63db\u7387\u512a\u5316 (CRO) \u7684\u57fa\u672c\u539f\u5247 \uff0c\u5305\u542b 15 \u500b\u6280\u5de7\uff0c\u5354\u52a9\u4f60\u63d0\u5347\u7db2\u7ad9\u8f49\u63db\u7387\u3002<\/span><\/p>\n<h2>\u4ec0\u9ebc\u662f\u96fb\u5b50\u5546\u52d9\u8f49\u63db\u7387\u512a\u5316 (eCRO)\uff1f<\/h2>\n<p><span style=\"font-weight: 400;\">\u96fb\u5b50\u5546\u52d9\u8f49\u63db\u7387\u512a\u5316\u6216\u300ceCRO\u300d\u53ef\u80fd\u807d\u8d77\u4f86\u50cf\u662f\u4e00\u500b\u6d41\u884c\u8a5e\uff0c\u4f46\u4e8b\u5be6\u4e26\u975e\u5982\u6b64\u3002\u9019\u662f\u6307\u8abf\u6574\u96fb\u5b50\u5546\u52d9\u7db2\u7ad9\u7684\u5143\u7d20\uff0c\u4ee5\u63d0\u9ad8\u8a2a\u5ba2\u63a1\u53d6\u6240\u9700\u884c\u52d5\u7684\u901f\u5ea6\uff08\u4e5f\u7a31\u70ba\u8f49\u63db\uff09\u3002<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-118597 size-full\" src=\"https:\/\/www.similarweb.com\/corp\/wp-content\/uploads\/2022\/04\/ecommerce-CR-CRO.png\" alt=\"CRO Definition\" width=\"1200\" height=\"628\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/04\/ecommerce-CR-CRO.png 1200w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/04\/ecommerce-CR-CRO-300x157.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/04\/ecommerce-CR-CRO-1024x536.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/04\/ecommerce-CR-CRO-768x402.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u96fb\u5b50\u5546\u52d9\u8f49\u63db\u7387\u512a\u5316\u6c92\u6709\u4e00\u500b\u7b56\u7565\u6e05\u55ae\u3002\u76f8\u53cd\u5730\uff0c\u6bcf\u5bb6\u516c\u53f8\u90fd\u6703\u8abf\u6574\u5171\u540c\u7b56\u7565\uff0c\u4f7f\u5176\u8207\u4e09\u500b\u95dc\u9375\u5143\u7d20\u4fdd\u6301\u4e00\u81f4\uff1a<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u4ed6\u5011\u7684\u54c1\u724c\u5f62\u8c61<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u4ed6\u5011\u7684\u5ba2\u6236<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u4ed6\u5011\u7684\u9577\u671f\u884c\u92b7\u76ee\u6a19<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">\u540c\u6a23\u5730\uff0c\u8f49\u63db\u4e5f\u6709\u8a31\u591a\u985e\u578b\u3002\u901a\u5e38\u7576\u6211\u5011\u8ac7\u8ad6\u96fb\u5b50\u5546\u52d9\u6642\uff0c\u4e3b\u8981\u7684\u8f49\u63db\u985e\u578b\u90fd\u662f\u4f7f\u7528\u8005\u8cfc\u8cb7\u67d0\u4e9b\u5546\u54c1\u3002\u7136\u800c\uff0c\u9084\u6709\u66f4\u591a\u985e\u578b\uff0c\u4f8b\u5982\uff1a\u52a0\u5165\u96fb\u5b50\u90f5\u4ef6\u884c\u92b7\u5217\u8868\u3001\u9810\u8a02\u92b7\u552e\u96fb\u8a71\u3001\u586b\u5beb\u300c\u6211\u611f\u8208\u8da3\u300d\u8868\u683c\u3001\u4e0b\u8f09\u96fb\u5b50\u66f8\u6216\u53ef\u5217\u5370\u7684\u5167\u5bb9\u7b49\u3002<\/span><\/p>\n<p><b>\u4f60\u5982\u4f55\u5b9a\u7fa9\u300c\u8f49\u63db\u300d\u5c07\u53d6\u6c7a\u65bc\u4f60\u7db2\u7ad9\u7684\u6700\u7d42\u76ee\u6a19\u3002<\/b><span style=\"font-weight: 400;\">\u56e0\u6b64\uff0c\u5728\u6211\u5011\u7e7c\u7e8c\u4e4b\u524d\uff0c\u554f\u554f\u81ea\u5df1\uff1a\u300c\u6211\u5e0c\u671b\u7db2\u7ad9\u8a2a\u5ba2\u63a1\u53d6\u54ea\u4e9b\u884c\u52d5\uff1f\u300d\u4f60\u7684\u7b54\u6848\u5c07\u6c7a\u5b9a\u4f60\u6240\u4f7f\u7528\u7684\u7b56\u7565\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u96fb\u5b50\u5546\u52d9\u8f49\u63db\u7387\u512a\u5316\u986f\u800c\u6613\u898b\u7684\u597d\u8655\u662f\uff0c\u63d0\u5347\u4f60\u7684\u92b7\u552e\u6578\u5b57\uff0c\u5f9e\u800c\u63d0\u9ad8\u4f60\u7684\u6295\u8cc7\u5831\u916c\u7387 (ROI)\u3002\u4f46\u96fb\u5b50\u5546\u52d9\u8f49\u63db\u7387\u512a\u5316 (eCRO) \u53ef\u4ee5\u505a\u7684\u4e0d\u50c5\u5982\u6b64\u3002<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-118727 size-full\" src=\"https:\/\/www.similarweb.com\/corp\/wp-content\/uploads\/2020\/05\/ecommerce-CR-analysis-benefits-scaled.png\" alt=\"How optimization and conversion analysis can help you.\" width=\"2560\" height=\"1440\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/05\/ecommerce-CR-analysis-benefits-scaled.png 2560w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/05\/ecommerce-CR-analysis-benefits-300x169.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/05\/ecommerce-CR-analysis-benefits-1024x576.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/05\/ecommerce-CR-analysis-benefits-768x432.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/05\/ecommerce-CR-analysis-benefits-1536x864.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/05\/ecommerce-CR-analysis-benefits-2048x1152.png 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u512a\u5316\u8207<\/span><a href=\"https:\/\/www.similarweb.com\/blog\/ecommerce\/retail-insights\/conversion-analysis\/\"><span style=\"font-weight: 400;\">\u8f49\u63db\u5206\u6790<\/span><\/a><span style=\"font-weight: 400;\">\u6709\u52a9\u65bc\uff1a<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u589e\u52a0\u8a2a\u5ba2\u5728\u4f60\u7db2\u7ad9\u4e0a\u82b1\u8cbb\u7684\u6642\u9593 \u2013 \u63d0\u5347\u4f60\u7684\u5167\u5bb9\u884c\u92b7\u6548\u679c\u8207<\/span><a href=\"https:\/\/www.similarweb.com\/blog\/research\/business-benchmarking\/benchmarking-engagement-metrics\/\"><span style=\"font-weight: 400;\">\u7db2\u7ad9\u53c3\u8207\u5ea6\u6307\u6a19<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u71df\u9020\u6301\u7e8c\u6539\u5584\u7684\u74b0\u5883<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u4e86\u89e3\u5ba2\u6236\u559c\u597d<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u63d0\u9ad8\u4f60\u7684\u7db2\u7ad9\u5728\u641c\u5c0b\u5f15\u64ce\u7d50\u679c\u9801 (SERPs) \u4e2d\u7684\u8868\u73fe<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u5b8c\u5584\u4f60\u7684\u884c\u92b7<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u63d0\u9ad8\u9867\u5ba2\u7d42\u8eab\u50f9\u503c (CLV)<\/span><\/li>\n<\/ul>\n<h2>\u5982\u4f55\u8a08\u7b97\u96fb\u5b50\u5546\u52d9\u8f49\u63db\u7387\uff1f<\/h2>\n<p><span style=\"font-weight: 400;\">\u8a08\u7b97\u96fb\u5b50\u5546\u52d9\u8f49\u63db\u7387\u662f\u6240\u6709\u96fb\u5b50\u5546\u52d9\u8f49\u63db\u7387\u512a\u5316 (eCRO) \u7b56\u7565\u4e2d\u6700\u7c21\u55ae\u7684\u90e8\u5206\u4e4b\u4e00\u3002\u4f60\u9700\u8981\u5169\u500b\u6578\u5b57\uff1a\u8f49\u63db\u7684\u4eba\u6578\u8207\u7db2\u7ad9\u8a2a\u5ba2\u7e3d\u6578\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4f60\u53ef\u4ee5\u4f7f\u7528 Similarweb <\/span><a href=\"https:\/\/www.similarweb.com\/corp\/marketing\/\"><span style=\"font-weight: 400;\">\u6578\u4f4d\u884c\u92b7\u60c5\u5831<\/span><\/a><span style=\"font-weight: 400;\">\u9019\u985e\u7684\u5206\u6790\u5de5\u5177\u8ffd\u8e64\u9019\u4e9b\u6578\u5b57\u3002\u4f60\u53ef\u4ee5\u8a08\u7b97\u6574\u9ad4\u8f49\u63db\u7387\u6216\u67d0\u500b\u8a2d\u5b9a\u6642\u9593\u6bb5\u7684\u8f49\u63db\u7387\uff08\u4f8b\u5982\uff1a\u6bcf\u5929\u3001\u6bcf\u9031\u3001\u6bcf\u6708\u3001\u6bcf\u5b63\u5ea6\u3001\u6bcf\u5e74\u7b49\uff09\u3002\u4f60\u9078\u64c7\u54ea\u500b\u6642\u9593\u6bb5\u4e26\u4e0d\u91cd\u8981\uff0c\u53ea\u8981\u4f60\u5728\u300c\u8f49\u63db\u7387\u300d\u8207\u300c\u7e3d\u9020\u8a2a\u91cf\u300d\u8cc7\u6599\u4f7f\u7528\u76f8\u540c\u7684\u6642\u9593\u6bb5\uff08\u56e0\u70ba\u5982\u679c\u4f60\u7684\u6642\u9593\u6bb5\u4e0d\u76f8\u7b26\uff0c\u4f60\u7684\u6bd4\u7387\u5c07\u4e0d\u6e96\u78ba\uff09\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u7576\u4f60\u53d6\u5f97\u8cc7\u6599\u5f8c\uff0c\u53ea\u9700\u5957\u7528\u4ee5\u4e0b\u516c\u5f0f\uff1a<\/span><i><span style=\"font-weight: 400;\">\u8f49\u63db\u7387 =\uff08\u8f49\u63db\u7387 \u00f7 \u7e3d\u9020\u8a2a\u91cf\uff09x 100<\/span><\/i><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-118728 size-full\" src=\"https:\/\/www.similarweb.com\/corp\/wp-content\/uploads\/2020\/05\/CR-formula.png\" alt=\"eCommerce Conversion rate formula = (Conversions \u00f7 Total Visits) x 100\" width=\"1200\" height=\"628\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/05\/CR-formula.png 1200w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/05\/CR-formula-300x157.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/05\/CR-formula-1024x536.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/05\/CR-formula-768x402.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u4f8b\u5982\uff0c\u5982\u679c\u4f60\u7684\u7db2\u7ad9\u5728\u4e00\u6708\u4efd\u6709 10000 \u6b21\u9020\u8a2a\u8207 150 \u6b21\u8f49\u63db\uff0c\u4f60\u7684\u8f49\u5316\u7387\u5c07\u662f 1.5%\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u6b63\u5982\u6211\u5728\u5f15\u8a00\u4e2d\u63d0\u5230\u7684\uff0c\u8f49\u63db\u6578\u5b57\u7684\u610f\u7fa9\u8996\u7db2\u7ad9\u60c5\u6cc1\u800c\u6709\u6240\u4e0d\u540c\u3002\u56e0\u6b64\uff0c\u4f60\u9700\u8981\u67e5\u770b 11 \u6708\u300112 \u6708\u53ca 2 \u6708\u7684\u8f49\u63db\u7387\uff0c\u4ee5\u8a55\u50f9 1 \u6708\u662f\u5426\u662f\u500b\u6709\u9ad8\u8f49\u63db\u7387\u7684\u6708\u4efd\u3002\u6216\u8005\uff0c\u4f60\u4e5f\u53ef\u4ee5\u5c07\u4f60\u7684\u6578\u5b57\u8207\u7522\u696d\u5e73\u5747\u6578\u503c\u9032\u884c\u6bd4\u8f03\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u7562\u7adf\uff0c\u5982\u679c\u4f60\u4e0d<\/span><a href=\"https:\/\/www.similarweb.com\/corp\/research\/benchmarking\/\"><span style=\"font-weight: 400;\">\u8207\u7af6\u722d\u5c0d\u624b\u9032\u884c\u57fa\u6e96\u8a55\u6548<\/span><\/a><span style=\"font-weight: 400;\">\uff0c\u4f60\u5982\u4f55\u4e86\u89e3\u81ea\u5df1\u7684\u7db2\u7ad9\u6548\u80fd\u5728\u6574\u500b\u7522\u696d\u7684\u5be6\u969b\u72c0\u6cc1\uff1f\u8b93\u6211\u5011\u4f86\u770b\u4e00\u500b\u4f8b\u5b50\u3002Statista \u5728 2021 \u5e74\u9032\u884c\u7684\u7814\u7a76\u4e2d\u8abf\u67e5\u4e86 10 \u5104\u540d\u8cfc\u7269\u8005\u7684 220 \u5104\u6b21\u7db2\u7ad9\u9020\u8a2a\u3002\u9019\u4e9b\u8cfc\u7269\u8005\u5206\u5225\u4f86\u81ea 51 \u500b\u570b\u5bb6\uff0c\u5728 1,989 \u500b\u7db2\u7ad9\u4e0a\u9032\u884c\u6d88\u8cbb\u3002\u7814\u7a76\u767c\u73fe\u98df\u54c1\u8207\u98f2\u6599\u7522\u696d\u7684\u8f49\u63db\u7387\u6700\u9ad8\uff0c\u70ba 5.5%\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5c45\u5bb6\u5bb6\u5177\u8207\u5962\u4f88\u54c1\u624b\u63d0\u5305\u7522\u696d\u7684\u8f49\u63db\u7387\u6700\u4f4e\uff0c\u50c5 0.6%\u3002\u5176\u9918\u5247\u4ecb\u65bc\u5169\u8005\u4e4b\u9593\uff0c\u5982\u4e0b\u5716\u6240\u793a\u3002\u5728\u9019\u7a2e\u60c5\u6cc1\u4e0b\uff0c\u7d93\u904e\u57fa\u6e96\u8a55\u6548\uff0c\u6211\u5011\u77e5\u9053 0.7% \u7684\u8f49\u63db\u7387\u5c0d\u65bc\u5c45\u5bb6\u5bb6\u5177\u7db2\u7ad9\u4f86\u8aaa\u662f\u975e\u5e38\u4ee4\u4eba\u632f\u596e\u7684\u6578\u5b57\uff0c\u4f46\u5c0d\u65bc<\/span><a href=\"https:\/\/www.similarweb.com\/top-websites\/category\/food-and-drink\/\"><span style=\"font-weight: 400;\">\u98df\u54c1\u8207\u98f2\u6599\u7db2\u7ad9<\/span><\/a><span style=\"font-weight: 400;\">\u4f86\u8aaa\u537b\u662f\u975e\u5e38\u7cdf\u7cd5\u7684\u60c5\u6cc1\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u770b\u898b\u4e86\u5427\uff1f\u7522\u696d\u80cc\u666f\u60c5\u6cc1\u76f8\u7576\u91cd\u8981\u3002<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-118665 size-full\" src=\"https:\/\/www.similarweb.com\/corp\/wp-content\/uploads\/2020\/05\/ecommerce-CR-industry.png\" alt=\"Online shopping conversion rates by industry.\" width=\"1118\" height=\"1438\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/05\/ecommerce-CR-industry.png 1118w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/05\/ecommerce-CR-industry-233x300.png 233w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/05\/ecommerce-CR-industry-796x1024.png 796w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/05\/ecommerce-CR-industry-768x988.png 768w\" sizes=\"(max-width: 1118px) 100vw, 1118px\" \/><\/p>\n<h2>\u96fb\u5b50\u5546\u52d9\u8f49\u63db\u7387\u512a\u5316\u6280\u5de7<\/h2>\n<p><span style=\"font-weight: 400;\">\u65e2\u7136\u4f60\u5df2\u7d93\u77e5\u9053\u5982\u4f55\u8a08\u7b97\u8f49\u63db\u7387\uff0c\u4ee5\u53ca\u4f60\u6240\u8655\u7522\u696d\u7684\u5e73\u5747\u8f49\u63db\u7387\u662f\u591a\u5c11\uff0c\u4f60\u4fbf\u77e5\u9053\u81ea\u5df1\uff08\u76ee\u524d\uff09\u662f\u5426\u51cc\u99d5\u65bc\u7af6\u722d\u5c0d\u624b\u4e4b\u4e0a\u6216\u4e4b\u4e0b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u7121\u8ad6\u54ea\u7a2e\u65b9\u5f0f\uff0c\u90fd\u6709\u8a31\u591a\u7b56\u7565\u53ef\u4ee5\u9577\u671f\u63d0\u9ad8\u96fb\u5b50\u5546\u52d9\u8f49\u63db\u7387\u3002\u9019\u662f\u6211\u5011\u6700\u63a8\u85a6\u7684 15 \u500b\u7b56\u7565\u3002<\/span><\/p>\n<h3>1. \u4e86\u89e3\u4f60\u7684\u4f7f\u7528\u8005<\/h3>\n<p><span style=\"font-weight: 400;\">\u9019\u662f\u7b2c\u4e00\u500b\u6280\u5de7\uff0c\u56e0\u70ba\u9019\u9069\u7528\u65bc\u6240\u6709\u4f01\u696d\u8207\u7522\u696d\u3002\u5982\u679c\u4f60\u4e0d\u4e86\u89e3\u4f60\u7684\u5ba2\u6236\uff0c\u4f60\u5c31\u4e0d\u6703\u77e5\u9053\u4ed6\u5011\u906d\u9047\u7684\u7279\u5b9a\u554f\u984c\uff0c\u4ed6\u5011\u60f3\u8981\u4ec0\u9ebc\uff0c\u4ee5\u53ca\u662f\u4ec0\u9ebc\u8b93\u4ed6\u5011\u8f49\u63db\u3002\u4e0d\u7406\u89e3\u5ba2\u6236\u4e5f\u6703\u9020\u6210\u53ef\u6015\u7684\u5f8c\u679c\u3002\u91dd\u5c0d 111 \u5bb6\u5931\u6557\u65b0\u5275\u4f01\u696d\u7684\u7814\u7a76\u986f\u793a\uff0c35% \u7684\u65b0\u5275\u4f01\u696d\u5c07\uff5c<\/span><a href=\"https:\/\/www.cbinsights.com\/research\/startup-failure-reasons-top\/\"><span style=\"font-weight: 400;\">\u6c92\u6709\u5e02\u5834\u9700\u6c42<\/span><\/a><span style=\"font-weight: 400;\">\u300d\u5217\u70ba\u5931\u6557\u7684\u9996\u8981\u539f\u56e0\uff08\u9019\u4ee3\u8868\u4ed6\u5011\u7684\u7522\u54c1\u6c92\u6709\u70ba\u5ba2\u6236\u63d0\u4f9b\u6709\u50f9\u503c\u7684\u6771\u897f\uff09\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5617\u8a66\u4ee5\u4e0b\u8cc7\u6599\u6536\u96c6\u6280\u5de7\uff0c\u5354\u52a9\u4f60\u627e\u5230\u5e02\u5834\u9700\u6c42\uff1a<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u900f\u904e\u8abf\u67e5\u5411\u5ba2\u6236\u63d0\u554f<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u9080\u8acb\u5fe0\u5be6\u5ba2\u6236\u52a0\u5165\u7126\u9ede\u5718\u9ad4<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u8207\u5ba2\u6236\u670d\u52d9\u9032\u884c\u5373\u6642\u804a\u5929\u3001\u96fb\u5b50\u90f5\u4ef6\u6216\u96fb\u8a71\u4e92\u52d5\u5f8c\uff0c\u5411\u5ba2\u6236\u5fb5\u8a62\u53cd\u994b\u610f\u898b<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u4f7f\u7528 <\/span><a href=\"https:\/\/trends.google.com\/trends\/\"><span style=\"font-weight: 400;\">Google Trends\uff08Google \u641c\u5c0b\u8da8\u52e2\uff09<\/span><\/a><span style=\"font-weight: 400;\">\u7b49\u5de5\u5177\u89c0\u5bdf\u7522\u696d\u8da8\u52e2<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u67e5\u770b\u4f60\u7684\u53d7\u773e\u5728\u793e\u7fa4\u5a92\u9ad4\u4e0a\u53c3\u8207\u7684\u5167\u5bb9<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u6b64\u5916\uff0c\u5229\u7528\u71b1\u9ede\u5716\u5de5\u5177\u3002\u71b1\u9ede\u5716\u5de5\u5177\u6703\u986f\u793a\u7db2\u7ad9\u8a2a\u5ba2\u79fb\u52d5\u6ed1\u9f20\u7684\u4f4d\u7f6e\uff0c\u4ee5\u53ca\u4ed6\u5011\u5728\u7db2\u9801\u4e0a\u9ede\u64ca\u7684\u5167\u5bb9\u3002\u672c\u8cea\u4e0a\uff0c\u9019\u53ef\u5354\u52a9\u4f60\u900f\u904e\u5ba2\u6236\u7684\u773c\u775b\u6aa2\u8996\u4f60\u7684\u7db2\u7ad9\u3002\u807d\u8d77\u4f86\u5f88\u9177\uff0c\u5c0d\u5427\uff1f\u7576\u4f60\u66f4\u52a0\u4e86\u89e3\u4f60\u7684\u5ba2\u6236\uff0c\u5c31\u53ef\u4ee5\u5c07\u4f60\u5b78\u5230\u7684\u8cc7\u8a0a\u5f59\u6574\u6210\u4e00\u500b<\/span><a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/content-marketing\/buyer-persona\/\"><span style=\"font-weight: 400;\">\u8cfc\u8cb7\u8005\u89d2\u8272<\/span><\/a><span style=\"font-weight: 400;\">\u3002<\/span><\/p>\n    <div class=\"post-banner post-banner--base\">\n        <div class=\"post-banner__wrapper\">\n            <div class=\"post-banner__text\">\n                                    <p class=\"post-banner__title\">\u8cfc\u8cb7\u8005\u89d2\u8272\u7bc4\u672c<\/p>\n                                    <p class=\"post-banner__subtitle\">\u70ba\u4f60\u7684\u54c1\u724c\u6253\u9020\u5f37\u5927\u7684\u8cfc\u8cb7\u8005\u89d2\u8272<\/p>\n                                <div class=\"post-banner__button-wrapper\">\n                    <div\n    data-contact-us=\"split\"\ndata-corp-form-type=\"split-download\"\ndata-contact-us-should-get-chilipiper=\"false\"\ndata-contact-us-i18n-subtitle3_tell_us_more=\" \"\ndata-contact-us-boolean-always-show-phone=\"false\"\ndata-contact-us-i18n-title=\"\u7acb\u5373\u53d6\u5f97\u4f60\u7684\u7bc4\u672c\"\ndata-contact-us-i18n-subtitle1=\"\u958b\u555f\u4f60\u7684\u6210\u529f\u4e4b\u9580\"\ndata-contact-us-i18n-submit_button=\"Download\"\ndata-contact-us-i18n-success_title=\"Thanks for downloading\"\ndata-contact-us-i18n-success_subtitle=\"\u76e1\u60c5\u4eab\u53d7\u5427\uff01\"\ndata-contact-us-i18n-success_sub_subtitle=\"Ready to dive deeper?\"\ndata-contact-us-file-url=\"https:\/\/www.similarweb.com\/corp\/wp-content\/uploads\/2021\/06\/Buyer-Persona-Template.pdf\"\ndata-contact-us-hidden-file-url=\"https:\/\/www.similarweb.com\/corp\/wp-content\/uploads\/2021\/06\/Buyer-Persona-Template.pdf\"\ndata-contact-us-hidden-asset-type=\"Template\"\ndata-contact-us-hidden-campaign-name=\"Buyer persona template 2022\"\ndata-contact-us-hidden-campaign-region=\"ALL\"\ndata-contact-us-hidden-campaign-solution=\"SHI\"\ndata-contact-us-hidden-sub-subject=\" \"\ndata-contact-us-hidden-subject=\"no cu\"\ndata-contact-us-hidden-message=\"I want to download the file\"\ndata-contact-us-hidden-cta-description=\"\u958b\u555f\u4f60\u7684\u6210\u529f\u4e4b\u9580\"\ndata-contact-us-hidden-cta-url=\"https:\/\/www.similarweb.com\/corp\/wp-content\/uploads\/2021\/06\/Buyer-Persona-Template.pdf\"\ndata-contact-us-hidden-button-caption=\"\u7acb\u5373\u4e0b\u8f09\"\n>\n            <button\n                class=\"swui-button swui-button--solid swui-button--primary post-banner__button js-post-banner\" data-analytics-category=\"Form\"\ndata-analytics-label=\"\u96fb\u5b50\u5546\u52d9\u8f49\u63db\u7387\u512a\u5316\uff1a\u589e\u9577\u92b7\u552e\u7684 15 \u500b\u6280\u5de7\"\n>\n            \u7acb\u5373\u4e0b\u8f09        <\/button>\n    <\/div>\n                <\/div>\n            <\/div>\n                    <\/div>\n    <\/div>\n\n<p><span style=\"font-weight: 400;\">\u9019\u500b\u89d2\u8272\u662f\u4e00\u500b\u865b\u69cb\u7684\u4ee3\u8868\uff0c\u4f60\u53ef\u4ee5\u5728\u505a\u6c7a\u5b9a\u6642\u53c3\u8003\u3002\u4f60\u7684\u4eba\u7269\u89d2\u8272\u61c9\u8a72\u5305\u542b\u5e73\u5747\u5ba2\u6236\u5e74\u9f61\u3001\u6559\u80b2\u80cc\u666f\u3001\u52d5\u6a5f\u3001\u611b\u597d\u3001\u8077\u696d\u3001\u6027\u5225\u3001\u6536\u5165\u7b49\u7d1a\u7b49\u8a73\u7d30\u8cc7\u8a0a\uff0c\u4ee5\u53ca\u4efb\u4f55\u5176\u4ed6\u4f60\u60f3\u8981\u5305\u542b\u7684\u7279\u5b9a\u7522\u696d\u8cc7\u8a0a\u3002\u4e86\u89e3\u4f60\u7684\u5ba2\u6236\u89d2\u8272\u53ef\u4f7f\u4f60\u6df1\u5165\u4e86\u89e3\u4ed6\u5011\u7684<\/span><a href=\"https:\/\/www.similarweb.com\/blog\/ecommerce\/retail-insights\/buyer-decision-process\/\"><span style=\"font-weight: 400;\">\u8cfc\u8cb7\u8005\u6c7a\u7b56\u904e\u7a0b<\/span><\/a><span style=\"font-weight: 400;\">\uff0c\u5982\u6b64\u4e00\u4f86\uff0c\u4f60\u5c31\u53ef\u4ee5\u4f9d\u64da\u4ed6\u5011\u7684\u60c5\u6cc1\u6700\u4f73\u5316\u4f60\u7684\u8cfc\u8cb7\u8005\u65c5\u7a0b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u95b1\u8b80\u300c<\/span><a href=\"https:\/\/www.similarweb.com\/blog\/sales\/b2b-sales\/boost-your-sales-process-with-these-b2b-buyer-persona-templates\/\"><span style=\"font-weight: 400;\">\u4f7f\u7528\u9019\u4e9b B2B \u8cfc\u8cb7\u8005\u89d2\u8272\u7bc4\u672c\u63d0\u5347\u92b7\u552e\u6d41\u7a0b<\/span><\/a><span style=\"font-weight: 400;\">\u300d\uff0c\u4e86\u89e3\u66f4\u591a\u95dc\u65bc\u5efa\u7acb\u8cfc\u8cb7\u8005\u89d2\u8272\u7684\u8cc7\u8a0a\u3002<\/span><\/p>\n<h3>2. \u627e\u51fa\u963b\u6b62\u92b7\u552e\u7684\u969c\u7919<\/h3>\n<p><span style=\"font-weight: 400;\">\u6bcf\u500b\u672a\u80fd\u8f49\u63db\u7684\u6f5b\u5728\u5ba2\u6236\u90fd\u662f\u6709\u5176\u539f\u56e0\u7684\u3002\u4f7f\u7528\u8005\u53ef\u80fd\u610f\u8b58\u5230\u4ed6\u5011\u6839\u672c\u4e0d\u60f3\u8981\u9019\u500b\u7522\u54c1\uff0c\u6216\u4ed6\u5011\u8cb7\u4e0d\u8d77\u9019\u500b\u7522\u54c1\u3002\u4f60\u7121\u6cd5\u89e3\u6c7a\u6240\u6709\u4e0d\u8f49\u63db\u7684\u539f\u56e0\uff0c\u4f46\u4f60\u53ef\u4ee5\u79fb\u9664\u90a3\u4e9b\u963b\u6b62\u5176\u4ed6\u6f5b\u5728\u5ba2\u6236\u9ede\u64ca\u300c\u7acb\u5373\u8cfc\u8cb7\u300d\u7684\u969c\u7919\u7269\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4ee5\u4e0b\u662f\u56db\u7a2e\u5e38\u898b\u963b\u6b62\u92b7\u552e\u7684\u969c\u7919\uff0c\u4ee5\u53ca\u5982\u4f55\u89e3\u6c7a\u9019\u4e9b\u969c\u7919\uff1a<\/span><\/p>\n<h4>1. \u7d50\u5e33\u6d41\u7a0b\u592a\u904e\u5197\u9577<\/h4>\n<p><span style=\"font-weight: 400;\">\u4e00\u9805\u91dd\u5c0d\u7f8e\u570b\u3001\u52a0\u62ff\u5927\u3001\u82f1\u570b\u3001\u6fb3\u6d32\u53ca\u58a8\u897f\u54e5\u96f6\u552e\u8cc7\u8a0a\u7cfb\u7d71 (Retail Info Systems) \u7684\u6d88\u8cbb\u8005\u7814\u7a76\u767c\u73fe\uff0c<\/span><a href=\"https:\/\/risnews.com\/checkout-checklist-how-stop-cart-abandonment-costing-sales\"><span style=\"font-weight: 400;\">35% \u7684\u6d88\u8cbb\u8005<\/span><\/a><span style=\"font-weight: 400;\">\u66fe\u56e0\u7d50\u5e33\u6d41\u7a0b\u592a\u904e\u5197\u9577\u800c\u653e\u68c4\u7dda\u4e0a\u96f6\u552e\u4ea4\u6613\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u9019\u88e1\u7684\u89e3\u6c7a\u65b9\u6848\u5f88\u7c21\u55ae\uff1a\u900f\u904e\u6536\u96c6\u4f60\u6240\u9700\u7684\u8cc7\u6599\u7e2e\u77ed\u6d41\u7a0b\uff0c\u4e26\u589e\u52a0\u8868\u55ae\u8da3\u5473\u6027\uff0c\u4f7f\u5176\u4fdd\u6301\u5438\u5f15\u529b\u3002\u6b64\u5916\uff0c\u4f7f\u7528\u4e00\u689d\u9032\u5ea6\u5217\uff0c\u8b93\u6f5b\u5728\u5ba2\u6236\u77e5\u9053\u4ed6\u5011\u96e2\u7d42\u9ede\u6709\u591a\u8fd1\uff0c\u5c31\u5982\u540c\u6f0f\u6597\u672b\u7aef\u7684\u5149\u7dda\u3002<\/span><\/p>\n<h4>2. \u92b7\u552e\u904e\u7a0b\u4e2d\u67d0\u4e9b\u4e8b\u60c5\u4f7f\u6f5b\u5728\u5ba2\u6236\u611f\u5230\u4e0d\u5feb<\/h4>\n<p><span style=\"font-weight: 400;\">\u5728\u96f6\u552e\u8cc7\u8a0a\u7cfb\u7d71 (Retail Info Systems) \u7684\u7814\u7a76\u4e2d\uff0c69% \u7684\u6d88\u8cbb\u8005\u627f\u8a8d\u56e0\u70ba\u904b\u8cbb\u592a\u8cb4\u6216\u51fa\u8ca8\u6642\u9593\u592a\u9577\u800c\u653e\u68c4\u8a02\u55ae\u3002\u96d6\u7136\u9019\u4e9b\u5c0d\u96f6\u552e\u5546\u4f86\u8aaa\u4f3c\u4e4e\u662f\u5fae\u4e0d\u8db3\u9053\u7684\u7d30\u7bc0\uff0c\u4f46\u537b\u53ef\u80fd\u6703\u7834\u58de\u5ba2\u6236\u9ad4\u9a57\u3002\u4f60\u4e0d\u80fd\u7e3d\u662f\u89e3\u6c7a\u51fa\u8ca8\u554f\u984c\uff0c\u4f46\u4f60\u53ef\u4ee5\u6fc0\u52f5\u6f5b\u5728\u5ba2\u6236\u7559\u4e0b\u4f86\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4f8b\u5982\uff0c\u4f60\u53ef\u4ee5\u514d\u8cbb\u63d0\u4f9b\u4f4e\u6210\u672c\u5546\u54c1\uff0c\u6216\u82e5\u9867\u5ba2\u9700\u8981\u7b49\u5f85\u8d85\u904e\u4e00\u500b\u6708\u7684\u8a02\u55ae\uff0c\u4e5f\u53ef\u4ee5\u63d0\u4f9b 5-10% \u7684\u6298\u6263\u3002<\/span><\/p>\n<h4>3. \u6f5b\u5728\u5ba2\u6236\u88ab\u5f04\u7cca\u5857\u4e86<\/h4>\n<p><span style=\"font-weight: 400;\">\u6709\u6642\u5019\uff0c\u6f5b\u5728\u5ba2\u6236\u662f\u56e0\u70ba\u8cc7\u8a0a\u592a\u591a\uff0c\u6216\u4ed6\u5011\u9700\u8981\u505a\u51fa\u592a\u591a\u7684\u6c7a\u5b9a\u624d\u80fd\u8cfc\u8cb7\u7522\u54c1\u800c\u96e2\u958b\u7db2\u7ad9\u3002\u82e5\u8981\u89e3\u6c7a\u6b64\u554f\u984c\uff0c\u8acb\u7c21\u5316\u4f60\u7684\u7db2\u9801\uff0c\u5c0d\u6700\u91cd\u8981\u7684\u8cc7\u8a0a\u9032\u884c\u512a\u5148\u9806\u5e8f\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4f8b\u5982\uff0c\u6e1b\u5c11\u8996\u89ba\u6df7\u4e82\uff0c\u5728\u5c0f\u5de5\u5177\u5468\u570d\u7559\u51fa\u7a7a\u767d\uff0c\u4e26\u5c07\u300c\u7279\u5225\u6298\u6263\u300d\u5c0f\u5de5\u5177\u7b49\u5206\u6563\u6ce8\u610f\u529b\u7684\u90e8\u5206\u9650\u5236\u5728\u4e00\u5230\u4e09\u7a2e\u7522\u54c1\u3002<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-118729 size-full\" src=\"https:\/\/www.similarweb.com\/corp\/wp-content\/uploads\/2020\/05\/ecommerce-CR-website-design-scaled.png\" alt=\"Before and after properly organizing a website.\" width=\"2560\" height=\"1440\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/05\/ecommerce-CR-website-design-scaled.png 2560w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/05\/ecommerce-CR-website-design-300x169.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/05\/ecommerce-CR-website-design-1024x576.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/05\/ecommerce-CR-website-design-768x432.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/05\/ecommerce-CR-website-design-1536x864.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/05\/ecommerce-CR-website-design-2048x1152.png 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<h4>4. \u6f5b\u5728\u5ba2\u6236\u5f9e\u672a\u5c0d\u4f60\u7684\u54c1\u724c\u7522\u751f\u60c5\u611f\u4e0a\u4f9d\u8cf4<\/h4>\n<p><span style=\"font-weight: 400;\">\u6700\u5f8c\uff0c\u6709\u4e9b\u6f5b\u5728\u5ba2\u6236\u6c38\u9060\u4e0d\u6703\u6d88\u8cbb\u4f60\u7684\u7522\u54c1\uff0c\u56e0\u70ba\u4f60\u7684\u7db2\u7ad9\u4e0d\u8a0e\u559c\u4e14\u4e0d\u5920\u71b1\u60c5\u3002\u900f\u904e\u984f\u8272\u3001\u53cb\u5584\u7684\u8a9e\u8a00\u4ee5\u53ca\u300c\u6b61\u8fce\u300d\u4e4b\u985e\u7684\u5f48\u51fa\u5f0f\u8996\u7a97\uff0c\u70ba\u4f60\u7684\u7db2\u7ad9\u589e\u6dfb\u6eab\u6696\uff0c\u4ee5\u89e3\u6c7a\u6b64\u554f\u984c\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5982\u6b32\u7372\u5f97\u5efa\u7acb\u6eab\u99a8\u7db2\u7ad9\u7684\u9748\u611f\uff0c\u8acb\u53c3\u95b1\u885b\u751f\u7d19\u516c\u53f8\u300cWho Gives A Crap\u300d\u7684\u7db2\u7ad9\u3002\u5176<\/span><a href=\"https:\/\/www.similarweb.com\/website\/us.whogivesacrap.org\/\"><span style=\"font-weight: 400;\">\u7db2\u7ad9<\/span><\/a><span style=\"font-weight: 400;\">\u900f\u904e\u8a2d\u8a08\u5438\u5f15\u4eba\u5011\u7684\u6ce8\u610f\uff0c\u4e26\u70ba\u5ba2\u6236\u63d0\u4f9b 10 \u7f8e\u5143\u7684\u6298\u6263\u512a\u60e0\u5238\u3002<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-118730 size-full\" src=\"https:\/\/www.similarweb.com\/corp\/wp-content\/uploads\/2020\/05\/ecommerce-CR-example.png\" alt=\"Example of how to add color and personality into your website to increase conversion rate.\" width=\"1140\" height=\"464\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/05\/ecommerce-CR-example.png 1140w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/05\/ecommerce-CR-example-300x122.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/05\/ecommerce-CR-example-1024x417.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/05\/ecommerce-CR-example-768x313.png 768w\" sizes=\"(max-width: 1140px) 100vw, 1140px\" \/><\/p>\n<h3>3. \u9032\u884c A\/B \u6e2c\u8a66<\/h3>\n<p><span style=\"font-weight: 400;\">\u7db2\u7ad9\u8a73\u7d30\u8cc7\u8a0a\uff08\u5982\u6a19\u984c\u3001\u92b7\u552e\u526f\u672c\u53ca\u884c\u52d5\u547c\u7c72 (CTA) \u6240\u4f7f\u7528\u7684\u8a9e\u8a00\uff09\u770b\u8d77\u4f86\u53ef\u80fd\u4e0d\u592a\u91cd\u8981\uff0c\u4f46\u6703\u5f71\u97ff\u8a2a\u5ba2\u7684\u53cd\u61c9\uff08\u5f9e\u800c\u5f71\u97ff\u8f49\u63db\uff09\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u627e\u5230\u9069\u5408\u81ea\u5df1\u7684\u4e00\u500b\u597d\u65b9\u6cd5\u662f A\/B \u6e2c\u8a66\u3002A\/B \u6e2c\u8a66\u662f\u4e00\u7a2e\u7814\u7a76\u6280\u8853\uff0c\u5c0d\u5169\u500b\u6709\u5fae\u5c0f\u5dee\u7570\u7684\u985e\u4f3c\u8cc7\u7522\u9032\u884c\u6bd4\u8f03\u3002\u82e5\u8981\u9032\u884c A\/B \u6e2c\u8a66\uff0c\u8acb\u70ba A\uff08\u5c0d\u7167\u7d44\uff09\u8207 B\uff08\u6311\u6230\u8005\uff09\u9078\u64c7\u4e00\u4e9b\u5167\u5bb9\u3002\u7136\u5f8c\uff0c\u9078\u64c7\u4e00\u500b\u7528\u65bc<\/span><a href=\"https:\/\/www.similarweb.com\/blog\/ecommerce\/retail-insights\/ecommerce-metrics\/\"><span style=\"font-weight: 400;\">\u6e2c\u91cf\u7684\u96fb\u5b50\u5546\u52d9\u6307\u6a19<\/span><\/a><span style=\"font-weight: 400;\">\u8207\u5be6\u9a57\u6301\u7e8c\u6642\u9593\u6bb5\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u6700\u5f8c\uff0c\u6536\u96c6\u4f60\u7684\u8cc7\u6599\u3002\u6c92\u6709\u807d\u8d77\u4f86\u90a3\u9ebc\u56f0\u96e3\uff0c\u5c0d\u5427\uff1f\u4f8b\u5982\uff0c\u4f60\u53ef\u4ee5\u5229\u7528\u5169\u500b 24 \u5c0f\u6642\u9031\u671f\u5167\u7684\u92b7\u552e\u8f49\u63db\u7387\uff0c\u5c07\u6a19\u984c\u300c\u6b61\u8fce\uff01\u8acb\u700f\u89bd\u6211\u5011\u7684\u8336\u881f\u71ed\u300d\u8207\u6a19\u984c\u300c\u6b61\u8fce\uff01\u8b93\u6211\u5011\u5411\u60a8\u5c55\u793a\u6211\u5011\u7684\u8336\u881f\u71ed\u300d\u9032\u884c\u6bd4\u8f03\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u6b64\u6e2c\u8a66\u5c07\u544a\u8a34\u4f60\u6b61\u8fce\u6a19\u984c\u7684\u63aa\u8fad\u5982\u4f55\u5f71\u97ff\u92b7\u552e\u3002<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-118731 size-full\" src=\"https:\/\/www.similarweb.com\/corp\/wp-content\/uploads\/2020\/05\/ecommerce-CR-AB-Test-scaled.png\" alt=\"Comparison of two different headlines in an example of A\/B testing.\" width=\"2560\" height=\"2560\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/05\/ecommerce-CR-AB-Test-scaled.png 2560w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/05\/ecommerce-CR-AB-Test-300x300.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/05\/ecommerce-CR-AB-Test-1024x1024.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/05\/ecommerce-CR-AB-Test-150x150.png 150w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/05\/ecommerce-CR-AB-Test-768x768.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/05\/ecommerce-CR-AB-Test-1536x1536.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/05\/ecommerce-CR-AB-Test-2048x2048.png 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">A\/B \u6e2c\u8a66\u6709\u4e00\u9805\u6280\u5de7\uff0c\u56e0\u6b64\u8acb\u52d9\u5fc5\u9075\u5faa\u4ee5\u4e0b\u6700\u4f73\u505a\u6cd5\uff1a<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u78ba\u4fdd\u9664\u4e86\u4f60\u8981\u6e2c\u8a66\u7684\u8b8a\u91cf\u5916\uff0c\u5c0d\u7167\u7d44\u8207\u6311\u6230\u8005\u662f\u76f8\u540c\u7684<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u8003\u616e\u8cc7\u6599\u4e2d\u7684\u5b63\u7bc0\u6027\u6ce2\u52d5\uff08\u4f8b\u5982\uff0c\u5982\u679c\u4f60\u5c07 12 \u6708\u7b49\u7e41\u5fd9\u6642\u671f\u7684\u92b7\u552e\u8f49\u63db\u7387\u8207\u6de1\u5b63\u671f\u9593\u7684\u92b7\u552e\u8f49\u63db\u7387\u9032\u884c\u6bd4\u8f03\uff0c\u7121\u6cd5\u5f97\u5230\u6e96\u78ba\u7684\u7d50\u679c\uff09\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u4e00\u6b21\u53ea\u6e2c\u8a66\u4e00\u500b\u5143\u7d20\uff08\u5982\u6b64\u4e00\u4f86\uff0c\u4f60\u53ef\u4ee5\u78ba\u5b9a\u662f\u54ea\u4e9b\u56e0\u7d20\u4f7f\u4f60\u7684\u6307\u6a19\u767c\u751f\u8b8a\u5316\uff09<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u5c07\u4f60\u7684\u8cc7\u6599\u5132\u5b58\u5728\u5b89\u5168\u7684\u5730\u65b9\uff08\u4ee5\u4fbf\u7a0d\u5f8c\u518d\u53c3\u8003\uff09<\/span><\/li>\n<\/ul>\n<h3>4. \u5728\u7db2\u7ad9\u4e0a\u653e\u7f6e\u4fe1\u4efb\u8a0a\u865f<\/h3>\n<p><span style=\"font-weight: 400;\">\u4f60\u662f\u5426\u66fe\u7d93\u9020\u8a2a\u904e\u4e00\u500b\u7db2\u7ad9\uff0c\u4e5f\u627e\u5230\u4e86\u4f60\u559c\u6b61\u7684\u7522\u54c1\uff0c\u4f46\u6700\u7d42\u537b\u56e0\u70ba\u7db2\u7ad9\u611f\u89ba\u300c\u4e0d\u5c0d\u52c1\u300d\u800c\u653e\u68c4\u4ea4\u6613\uff1f\u9019\u7a2e\u9ad4\u9a57\u975e\u5e38\u666e\u904d\u3002\u8a31\u591a\u7dda\u4e0a\u8cfc\u7269\u8005\u82e5\u4e0d\u662f\u66fe\u88ab\u96f6\u552e\u5546\u6572\u8a50\uff0c\u5c31\u662f\u8a8d\u8b58\u88ab\u6572\u8a50\u7684\u4eba\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u7576\u7136\uff0c\u6d88\u8cbb\u8005\u81ea\u7136\u6703\u4fdd\u6301\u8b66\u89ba\uff0c\u4e26\u5c0b\u627e\u7db2\u7ad9\u6709\u7591\u616e\u7684\u5371\u96aa\u8a0a\u865f\u3002\u4f60\u53ef\u4ee5\u6aa2\u67e5\u81ea\u5df1\u7684\u7db2\u7ad9\u662f\u5426\u6709\u9019\u4e9b\u5371\u96aa\u8a0a\u865f\uff0c\u82e5\u6709\uff0c\u8acb\u5118\u5feb\u89e3\u6c7a\u3002\u4ee5\u4e0b\u662f\u4f60\u9700\u8981\u6aa2\u8996\u7684\u6e05\u55ae\uff1a<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u6c92\u6709\u300c\u95dc\u65bc\u6211\u5011\u300d\u7684\u9801\u9762<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u6c92\u6709\u6a19\u793a\u4f01\u696d\u7684\u96fb\u8a71\u865f\u78bc\u3001\u96fb\u5b50\u90f5\u4ef6\u5730\u5740\u6216\u5be6\u969b\u5730\u5740<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u6c92\u6709\u6a19\u793a\u50f9\u683c\uff08\u6216\u8a50\u6b3a\u6027\u7684\u5b9a\u50f9\u884c\u70ba\uff09<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u7f3a\u5c11\u95dc\u65bc\u4fdd\u56fa\u3001\u9000\u8ca8\u53ca\u904b\u9001\u653f\u7b56\u7684\u6587\u4ef6<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u7121\u6548\u7684\u9023\u7d50<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u672a\u5b8c\u6210\u7684\u7db2\u9801<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u5783\u573e\u7db2\u5740\uff08\u4f8b\u5982\uff1a\u300cfitnessgear.com\u300d\u8207\u300cf1tn3ssg3ar.com\u300d\uff09<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u8a2a\u5ba2\u4e5f\u6703\u5c0b\u627e\u8868\u793a\u7db2\u7ad9\u503c\u5f97\u4fe1\u8cf4\u7684\u7da0\u8272\u6a19\u8a8c\u6216\u4fe1\u4efb\u6a19\u8a8c\u3002\u9019\u4e9b\u6a19\u8a8c\u53ef\u80fd\u5305\u542b\u4f86\u81ea\u6eff\u610f\u5ba2\u6236\u7684\u8a55\u50f9\u3001\u7db2\u7ad9 HTTPS \u4e2d\u7684\u300cS\u300d\uff0c\u6216\u8868\u793a\u7db2\u7ad9\u5177\u6709\u5b89\u5168\u8cc7\u6599\u50b3\u8f38\u5c64 (SSL) \u6191\u8b49\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u6b64\u5916\uff0c\u8b49\u660e\u7db2\u7ad9\u63d0\u4f9b\u5b89\u5168\u652f\u4ed8\u670d\u52d9\u662f\u4e00\u500b\u5f37\u5927\u7684\u7da0\u8272\u6a19\u8a8c\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u6700\u5f8c\u4e00\u9805\u662f\u92b7\u552e\u7684\u95dc\u9375\uff0c\u56e0\u70ba\u96f6\u552e\u8cc7\u8a0a\u7cfb\u7d71 (Retail Info Systems) \u7684\u7814\u7a76\u986f\u793a\uff0c36% \u7684\u5ba2\u6236\u66fe\u56e0\u70ba\u89ba\u5f97\u4f7f\u7528\u4fe1\u7528\u5361\u4e0d\u5b89\u5168\uff0c\u800c\u653e\u68c4\u7d50\u5e33\u4ed6\u5011\u8cfc\u7269\u8eca\u88e1\u7684\u7522\u54c1\u3002<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-118732 size-full\" src=\"https:\/\/www.similarweb.com\/corp\/wp-content\/uploads\/2020\/05\/ecommerce-CR-SW-reveiws.png\" alt=\"Reviews from Similarweb customers.\" width=\"1200\" height=\"628\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/05\/ecommerce-CR-SW-reveiws.png 1200w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/05\/ecommerce-CR-SW-reveiws-300x157.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/05\/ecommerce-CR-SW-reveiws-1024x536.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/05\/ecommerce-CR-SW-reveiws-768x402.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u6280\u5de7\u662f\u589e\u52a0\u8db3\u5920\u7684\u4fe1\u4efb\u4fe1\u865f\uff0c\u8b93\u4f60\u7684\u53d7\u773e\u611f\u5230\u5b89\u5168\uff0c\u4f46\u8acb\u4e0d\u8981\u904e\u5ea6\u4f7f\u7528\uff08\u56e0\u70ba\u9019\u6703\u8b93\u4f60\u7684\u4fe1\u865f\u770b\u8d77\u4f86\u4e0d\u771f\u5be6\uff09\u3002\u70ba\u4e86\u53d6\u5f97\u6700\u4f73\u6548\u679c\uff0c\u8981\u986f\u793a\uff0c\u4f46\u8acb\u4e0d\u8981\u70ab\u8000\u3002\u4f8b\u5982\uff1a<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u986f\u793a\u6b63\u9762\u8a55\u50f9\uff0c\u4f46\u4e0d\u8981\u522a\u9664\u8ca0\u9762\u8a55\u50f9<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u9078\u64c7\u7a4d\u6975\u7684\u63a8\u85a6\uff0c\u4f46\u4e0d\u8981\u9078\u64c7\u904e\u65bc\u8a87\u5f35\u7684\u63a8\u85a6<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u5217\u51fa\u6210\u5c31\uff0c\u4f46\u4e0d\u8981\u5439\u5653<\/span><\/li>\n<\/ul>\n<h3>5. \u589e\u52a0\u884c\u52d5\u88dd\u7f6e\u53cb\u5584\u5ea6 (mobile-friendly)<\/h3>\n<p><span style=\"font-weight: 400;\">\u73fe\u5728\u884c\u52d5\u88dd\u7f6e\u5728\u7dda\u4e0a\u96f6\u552e\u92b7\u552e\u4e2d\u767c\u63ee\u95dc\u9375\u4f5c\u7528\uff0c\u56e0\u6b64\uff0c\u8b93\u4f60\u7684\u7db2\u7ad9\u4fbf\u65bc\u884c\u52d5\u88dd\u7f6e\u4f7f\u7528\u662f\u63d0\u9ad8\u96fb\u5b50\u5546\u52d9\u8f49\u63db\u7387\u842c\u7121\u4e00\u5931\u7684\u7b56\u7565\u3002\u4f9d\u64da eMarketer \u7684\u300a<\/span><a href=\"https:\/\/www.insiderintelligence.com\/insights\/mobile-commerce-shopping-trends-stats\/\"><span style=\"font-weight: 400;\">\u884c\u52d5\u5546\u52d9\u5d1b\u8d77\uff1a2022 \u5e74\u884c\u52d5\u88dd\u7f6e\u96fb\u5b50\u5546\u52d9\u8cfc\u7269\u7d71\u8a08\u8207\u8da8\u52e2<\/span><\/a><span style=\"font-weight: 400;\">\u300b\u5831\u544a\uff0c\u7f8e\u570b\u7684\u8cfc\u7269\u8005\u5728 2021 \u5e74\u900f\u904e\u884c\u52d5\u88dd\u7f6e\u5728\u96f6\u552e\u92b7\u552e\u4e0a\u82b1\u8cbb\u4e86 3,593.2 \u5104\u7f8e\u5143\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">2019 \u5e74\uff0c\u8a72\u6578\u5b57\u50c5\u70ba 2206.7 \u5104\u7f8e\u5143\uff0ceMarketer \u9810\u8a08\u5230 2025 \u5e74\u5c07\u589e\u81f3 7282.8 \u5104\u7f8e\u5143\u3002<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-118733 size-full\" src=\"https:\/\/www.similarweb.com\/corp\/wp-content\/uploads\/2020\/05\/ecommerce-CR-mcommerce.png\" alt=\"Retail mcommerce sales over time.\" width=\"1078\" height=\"1246\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/05\/ecommerce-CR-mcommerce.png 1078w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/05\/ecommerce-CR-mcommerce-260x300.png 260w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/05\/ecommerce-CR-mcommerce-886x1024.png 886w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/05\/ecommerce-CR-mcommerce-768x888.png 768w\" sizes=\"(max-width: 1078px) 100vw, 1078px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u70ba\u4e86\u8aaa\u660e\u884c\u52d5\u88dd\u7f6e\u92b7\u552e\u7684\u91cd\u8981\u6027\uff0c\u8acb\u8003\u616e\u4ee5\u4e0b\u554f\u984c\uff1a2022 \u5e74\uff0c40.1% \u7684\u96fb\u5b50\u5546\u52d9\u92b7\u552e\u5c07\u900f\u904e\u884c\u52d5\u88dd\u7f6e\u5b8c\u6210\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u90a3\u9ebc\uff0c\u5c0d\u4f60\u7684\u7db2\u7ad9\u4f86\u8aaa\u300c\u884c\u52d5\u88dd\u7f6e\u53cb\u5584\u5ea6\u300d\u4ee3\u8868\u4ec0\u9ebc\uff1f\u9996\u5148\uff0c\u4f60\u9700\u8981\u9078\u64c7\u4e00\u500b\u884c\u52d5\u97ff\u61c9\u5f0f\u8a2d\u8a08\u4e3b\u984c\uff0c\u8a72\u4e3b\u984c\u80fd\u5920\u9806\u66a2\u5730\u7e2e\u5c0f\u5230\u884c\u52d5\u88dd\u7f6e\u87a2\u5e55\u5c3a\u5bf8\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u7136\u5f8c\uff0c\u4f60\u9700\u8981\u8003\u616e\u7528\u6236\u9ad4\u9a57 (UX)\u3002\u8acb\u5617\u8a66\u5728\u884c\u52d5\u88dd\u7f6e\u4e0a\u700f\u89bd\u4f60\u7684\u7db2\u7ad9\uff0c\u4e26\u8a18\u4e0b\u6240\u6709\u5c0e\u81f4\u7db2\u7ad9\u700f\u89bd\u51fa\u73fe\u554f\u984c\u7684\u5730\u65b9\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4f8b\u5982\uff1a\u9078\u55ae\u53ef\u80fd\u7121\u6cd5\u986f\u793a\uff0c\u6216\u6a19\u984c\u4f54\u7528\u4e86\u592a\u591a\u9801\u9762\u3002\u5982\u679c\u6709\u4ec0\u9ebc\u90e8\u5206\u8b93\u4f60\u60f1\u706b\uff0c\u90a3\u80af\u5b9a\u6703\u8b93\u5ba2\u6236\u5931\u671b\u3002\u4ee5\u4e0b\u662f\u4e00\u4e9b\u4f60\u53ef\u4ee5\u66f4\u6539\u7684\u5176\u4ed6\u5143\u7d20\uff0c\u4ee5\u6539\u5584\u7db2\u7ad9\u7684\u884c\u52d5\u88dd\u7f6e\u9ad4\u9a57\uff1a<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u8b93\u4f60\u7684\u6309\u9215\u8b8a\u5927\uff08\u8b93\u624b\u6307\u5927\u7684\u4eba\u4e5f\u80fd\u8f15\u9b06\u6309\u4e0b\uff09<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u6e1b\u5c11\u6240\u4f7f\u7528\u7684\u6587\u5b57\u91cf<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u907f\u514d\u4f7f\u7528 Flash<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u589e\u52a0\u9023\u7d50\u4e4b\u9593\u7684\u9593\u8ddd\uff08\u9019\u6a23\u6d88\u8cbb\u8005\u5c31\u4e0d\u6703\u4e0d\u5c0f\u5fc3\u6309\u932f\u9023\u7d50\uff09<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u4f7f\u7528\u7121\u969c\u7919\u5b57\u9ad4<\/span><\/li>\n<\/ul>\n<h3>6. \u4f7f\u7528\u95dc\u9375\u5b57\u9032\u884c\u6700\u4f73\u5316<\/h3>\n<p><span style=\"font-weight: 400;\">\u95dc\u9375\u5b57\u4e4b\u6240\u4ee5\u88ab\u7a31\u70ba\u95dc\u9375\u5b57\u662f\u6709\u539f\u56e0\u7684\uff0c\u95dc\u9375\u5b57\u662f\u5c07\u5ba2\u6236\u5e36\u5230\u4f60\u7db2\u7ad9\u7684\u95dc\u9375\uff0c\u56e0\u6b64\u4f60\u61c9\u8a72\u5584\u7528\u95dc\u9375\u5b57\u3002Similarweb \u7684<\/span><a href=\"https:\/\/www.similarweb.com\/corp\/marketing\/keyword-research\/\"><span style=\"font-weight: 400;\">\u95dc\u9375\u5b57\u5de5\u5177<\/span><\/a><span style=\"font-weight: 400;\">\u53ef\u5354\u52a9\u4f60<\/span><a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/keyword-research\/\"><span style=\"font-weight: 400;\">\u9032\u884c\u95dc\u9375\u5b57\u7814\u7a76<\/span><\/a><span style=\"font-weight: 400;\">\uff0c\u70ba\u4f60\u7684\u7db2\u7ad9\u627e\u5230\u6700\u9069\u5408\u7684\u5b57\u8a5e\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5177\u9ad4\u800c\u8a00\uff0c\u8a72\u5de5\u5177\u6703\u986f\u793a\u6240\u6709\u95dc\u9375\u5b57\u6d41\u91cf\u3001\u6bcf\u6b21\u9ede\u64ca\u4ed8\u8cbb (CPC)\u3001\u4ed8\u8cbb\u6d41\u91cf\u3001\u81ea\u7136\u6d41\u91cf\u3001\u76f8\u95dc\u95dc\u9375\u5b57\u53ca\u76ee\u524d\u8a72\u95dc\u9375\u5b57\u6392\u540d\u8f03\u9ad8\u7684\u7db2\u57df\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u82e5\u4f60\u60f3\u9032\u4e00\u6b65\u4e86\u89e3\u300cSimilarweb \u95dc\u9375\u5b57\u7522\u751f\u5668\u5de5\u5177\u300d\uff0c\u8acb\u95b1\u8b80<\/span><a href=\"https:\/\/support.similarweb.com\/hc\/en-us\/articles\/360000956218-Keyword-Generator-Tool\"><span style=\"font-weight: 400;\">\u672c\u7d9c\u5408\u6307\u5357<\/span><\/a><span style=\"font-weight: 400;\">\uff0c\u4e26\u89aa\u81ea\u5617\u8a66\u3002<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-118735 size-full\" src=\"https:\/\/www.similarweb.com\/corp\/wp-content\/uploads\/2020\/05\/ecommerce-CR-keyword-generator.png\" alt=\"Similarweb Keyword Generator in action for keyword \u201cballoons\u201d.\" width=\"1200\" height=\"628\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/05\/ecommerce-CR-keyword-generator.png 1200w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/05\/ecommerce-CR-keyword-generator-300x157.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/05\/ecommerce-CR-keyword-generator-1024x536.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/05\/ecommerce-CR-keyword-generator-768x402.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u7136\u5f8c\u91cd\u65b0\u700f\u89bd\u4f60\u7684\u7db2\u7ad9\uff0c\u4e26\u5728\u6bcf\u500b\u9801\u9762\u65b0\u589e\u95dc\u9375\u5b57\u3002\u4ee5\u4e0b\u662f\u4e00\u4e9b\u53ef\u4ee5\u653e\u7f6e\u95dc\u9375\u5b57\u7684\u5730\u65b9\uff1a<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u5546\u54c1\u985e\u5225\u9801\u9762<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u5546\u54c1\u6a19\u984c\u6216\u9801\u9762\u6a19\u984c<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u7522\u54c1\u8aaa\u660e<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u4f5c\u70ba\u7522\u54c1\u5716\u7247\u7684\u66ff\u4ee3\u6587\u5b57<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u5728\u7db2\u9801\u7db2\u5740\u4e2d<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u5728\u652f\u63f4\u90e8\u843d\u683c\u5167\u5bb9\u65b9\u9762<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u4f8b\u5982\uff0c\u4ee5\u4e0b\u662f Fossil \u5982\u4f55\u6700\u4f73\u5316\u5e36\u6709\u95dc\u9375\u5b57\u300cconvertible backpack\uff08\u591a\u7528\u578b\u80cc\u5305\uff09\u300d\u7684\u76ae\u9769\u80cc\u5305\u5217\u8868\uff1a<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-118736 size-full\" src=\"https:\/\/www.similarweb.com\/corp\/wp-content\/uploads\/2020\/05\/ecommerce-CR-fossil.png\" alt=\"How Fossil optimized a listing for \u201cconvertible backpack\u201d.\" width=\"1042\" height=\"874\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/05\/ecommerce-CR-fossil.png 1042w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/05\/ecommerce-CR-fossil-300x252.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/05\/ecommerce-CR-fossil-1024x859.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/05\/ecommerce-CR-fossil-768x644.png 768w\" sizes=\"(max-width: 1042px) 100vw, 1042px\" \/><\/p>\n<p><b>\u5c08\u696d\u63d0\u793a\uff1a<\/b> <i><span style=\"font-weight: 400;\">\u6bcf\u500b\u9801\u9762\u4e0d\u8981\u4f7f\u7528\u4e00\u500b\u4ee5\u4e0a\u7684\u4e3b\u8981\u95dc\u9375\u5b57\u3002\u5426\u5247\uff0c\u4f60\u53ef\u80fd\u6703\u9762\u81e8<\/span><\/i><a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/keyword-cannibalization\/\"><i><span style=\"font-weight: 400;\">\u95dc\u9375\u5b57\u8836\u98df<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">\u7684\u98a8\u96aa\uff08\u7576\u591a\u500b\u9801\u9762\u5c0d\u540c\u4e00\u500b\u95dc\u9375\u5b57\u9032\u884c\u6392\u5e8f\u6642\uff0c\u5728\u641c\u5c0b\u5f15\u64ce\u7d50\u679c\u9801 (SERP) \u4e2d\u7684\u6548\u80fd\u6703\u66f4\u5dee\uff09\u3002<\/span><\/i><\/p>\n<h3>7. \u6295\u8cc7\u9ad8\u54c1\u8cea\u7684\u7522\u54c1\u76f8\u7247<\/h3>\n<p><span style=\"font-weight: 400;\">\u7576\u4f60\u6700\u4f73\u5316\u4e86\u7db2\u7ad9\u4e0a\u7684\u6587\u5b57\uff0c\u8acb\u5c07\u6ce8\u610f\u529b\u8f49\u79fb\u81f3\u5716\u7247\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u7522\u54c1\u5716\u7247\u544a\u8a34\u5ba2\u6236\u6709\u95dc\u4f60\u7522\u54c1\u7684\u91cd\u8981\u8cc7\u8a0a\u3002\u7522\u54c1\u5716\u7247\u53ef\u986f\u793a\u54c1\u8cea\u3001\u7522\u54c1\u7528\u9014\u53ca\u5176\u7406\u60f3\u7684\u5ba2\u6236\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5f9e\u672c\u8cea\u4e0a\u4f86\u8aaa\uff0c\u5716\u7247\u53ef\u5354\u52a9\u5ba2\u6236\u60f3\u50cf\u64c1\u6709\u8a72\u7522\u54c1\u6703\u662f\u4ec0\u9ebc\u6a23\u5b50\u3002\u7576\u7136\uff0c\u4f60\u6703\u5e0c\u671b\u4f7f\u9019\u500b\u9858\u666f\u8b8a\u5f97\u6b63\u9762\u7a4d\u6975\uff0c\u4ee5\u63d0\u9ad8\u8f49\u63db\u7387\u3002\u70ba\u4e86\u6539\u5584\u76f8\u7247\u54c1\u8cea\uff0c\u8acb\u8003\u616e\u8058\u8acb\u5c08\u696d\u651d\u5f71\u5e2b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u82e5\u9019\u6703\u8d85\u51fa\u9810\u7b97\uff0c\u8acb\u64e6\u6389\u76f8\u6a5f\u93e1\u982d\u4e0a\u7684\u7070\u5875\uff0c\u5728\u6709\u826f\u597d\u80cc\u666f\u5149\u7684\u74b0\u5883\u4e0b\u62cd\u4e00\u5f35\u6f02\u4eae\u7684\u7167\u7247\u3002\u62cd\u651d\u591a\u5f35\u7167\u7247\uff0c\u653e\u7f6e\u5176\u4ed6\u9053\u5177\u8f14\u52a9\uff0c\u4e26\u62cd\u651d\u7522\u54c1\u7684\u5be6\u969b\u7167\u7247\uff0c\u4ee5\u76e1\u53ef\u80fd\u53d6\u5f97\u6700\u4f73\u7684\u62cd\u651d\u6548\u679c\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u6b64\u5916\uff0c\u8acb\u78ba\u4fdd\u5ba2\u6236\u53ef\u4ee5\u6e05\u695a\u770b\u5230\u4f60\u7684\u7522\u54c1\u5c3a\u5bf8\u8207\u54c1\u8cea\uff0c\u5c31\u50cf\u9019\u5f35\u300cHow To Cake It\u300d\u7db2\u7ad9\u7684\u62b9\u5200\u7167\u7247\uff1a<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-118737 size-full\" src=\"https:\/\/www.similarweb.com\/corp\/wp-content\/uploads\/2020\/05\/ecommerce-CR-people.png\" alt=\"How to use product images to improve conversion rate.\" width=\"1094\" height=\"514\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/05\/ecommerce-CR-people.png 1094w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/05\/ecommerce-CR-people-300x141.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/05\/ecommerce-CR-people-1024x481.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/05\/ecommerce-CR-people-768x361.png 768w\" sizes=\"(max-width: 1094px) 100vw, 1094px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u4f60\u7121\u9700\u5927\u91cf\u7de8\u8f2f\u76f8\u7247\uff0c\u4f7f\u76f8\u7247\u770b\u8d77\u4f86\u597d\u770b\u3002\u4f46\u662f\uff0c\u8acb\u9078\u64c7\u4e00\u500b\u6a19\u6e96\u6ffe\u5149\uff0c\u5957\u7528\u81f3\u6240\u6709\u54c1\u724c\u7167\u7247\uff0c\u4f7f\u5176\u770b\u8d77\u4f86\u5c08\u696d\u4e14\u4e00\u81f4\u3002<\/span><\/p>\n<h3>8. \u63d0\u4f9b\u5373\u6642\u804a\u5929\u670d\u52d9<\/h3>\n<p><span style=\"font-weight: 400;\">\u76f8\u8f03\u65bc\u96fb\u5b50\u5546\u52d9\u5546\u5e97\uff0c\u96f6\u552e\u5546\u5e97\u4e00\u76f4\u5177\u6709\u53cb\u597d\u7684\u512a\u52e2\uff0c\u56e0\u70ba\u92b7\u552e\u4eba\u54e1\u53ef\u4ee5\u900f\u904e\u8207\u5ba2\u6236\u4ea4\u8ac7\u4f86\u5438\u5f15\u5ba2\u6236\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4f60\u53ef\u4ee5\u900f\u904e\u5728\u7db2\u7ad9\u4e0a\u65b0\u589e<\/span><a href=\"https:\/\/www.similarweb.com\/blog\/research\/digital-analysis\/the-benefits-of-live-chat\/\"><span style=\"font-weight: 400;\">\u5373\u6642\u804a\u5929\u670d\u52d9<\/span><\/a><span style=\"font-weight: 400;\">\u8d0f\u56de\u6b64\u512a\u52e2\u3002\u65b0\u589e\u5373\u6642\u804a\u5929\u529f\u80fd\u53ef\u4fc3\u4f7f\u90a3\u4e9b\u53ef\u80fd\u96e2\u958b\u4f60\u7db2\u7ad9\u7684\u5ba2\u6236\uff0c\u6709\u6a5f\u6703\u89e3\u6c7a\u5c0e\u81f4\u4ed6\u5011\u9ede\u64ca\u9000\u51fa\u7684\u554f\u984c\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4f8b\u5982\uff0c\u4ed6\u5011\u53ef\u4ee5\u5411\u5373\u6642\u5ba2\u670d\u4eba\u54e1\u8a62\u554f\u4e00\u689d\u725b\u4ed4\u8932\u7684\u5408\u8eab\u5ea6\uff0c\u6216\u4e86\u89e3\u51fa\u8ca8\u9700\u8981\u591a\u9577\u6642\u9593\u3002\u5373\u6642\u804a\u5929\u5ba2\u670d\u4eba\u54e1\u4ea6\u53ef\u4f7f\u7528\u9762\u5c0d\u9762\u92b7\u552e\u6280\u5de7\u9032\u884c\u92b7\u552e\uff0c\u4f8b\u5982\u63d0\u4f9b\u9650\u6642\u6298\u6263\u6216\u63d0\u4f9b\u8a2a\u5ba2 10% \u6298\u6263\u7684\u512a\u60e0\u5238\u3002\u4f60\u4e0d\u9700\u8981\u7db2\u9801\u958b\u767c\u5718\u968a\u6216\u7121\u9650\u9810\u7b97\uff0c\u5373\u53ef\u5c07\u5373\u6642\u804a\u5929\u670d\u52d9\u9023\u63a5\u5230\u4f60\u7684\u7db2\u7ad9\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u8a31\u591a\u73fe\u6210\u7684\u5373\u6642\u8edf\u9ad4\u5373\u670d\u52d9 (SaaS) \u9078\u9805\u53ef\u7528\u65bc\u6240\u6709\u7db2\u7ad9\uff0c\u6216\u8005\u4f60\u53ef\u4ee5\u4e0b\u8f09 WordPress \u5916\u639b\u7a0b\u5f0f\uff08\u5982\u679c\u4f60\u7684\u7db2\u7ad9\u5c6c\u65bc<\/span><a href=\"https:\/\/w3techs.com\/technologies\/details\/cm-wordpress\"><span style=\"font-weight: 400;\">\u4f7f\u7528 WordPress \u7684\u90a3 43% \u7db2\u7ad9<\/span><\/a><span style=\"font-weight: 400;\">\uff09\u3002<\/span><\/p>\n<h3>9. \u5145\u5206\u5229\u7528\u6548\u80fd\u6700\u4f73\u7684\u7db2\u9801<\/h3>\n<p><span style=\"font-weight: 400;\">\u5982\u679c\u4f60\u7684\u7db2\u7ad9\u8207\u5927\u591a\u6578\u7db2\u7ad9\u4e00\u6a23\uff0c\u4f60\u6703\u6709\u4e00\u4e9b\u9801\u9762\u5438\u5f15\u5927\u91cf\u6d41\u91cf\uff0c\u53e6\u4e00\u4e9b\u9801\u9762\u5247\u5438\u5f15\u6709\u9650\u7684\u6d41\u91cf\u3002\u63d0\u9ad8\u96fb\u5b50\u5546\u52d9\u8f49\u63db\u7387\u7684\u4e00\u500b\u597d\u65b9\u6cd5\u662f\u4f7f\u7528\u4f60\u7684\u9ad8\u6548\u80fd\u7db2\u9801\u63a8\u52d5\u7db2\u7ad9<\/span><a href=\"https:\/\/www.similarweb.com\/blog\/ecommerce\/retail-insights\/conversion-funnel-optimization\/\"><span style=\"font-weight: 400;\">\u6f0f\u6597\u6d41\u91cf<\/span><\/a><span style=\"font-weight: 400;\">\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u8981\u505a\u5230\u9019\u4e00\u9ede\u7684\u4e00\u500b\u65b9\u6cd5\u662f\u7b56\u7565\u6027\u5730\u653e\u7f6e\u5167\u90e8\u9023\u7d50\u3002\u4f8b\u5982\uff0c\u4f60\u53ef\u4ee5\u5728\u7db2\u9801\u7de8\u4e0a\u589e\u52a0\u9023\u7d50\u5230\u5176\u4ed6\u9801\u9762\u7684\u6a19\u984c\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u6216\u5728\u6587\u672c\u4e2d\u9023\u7d50\u7db2\u9801\u3002\u6216\u8005\uff0c\u5982\u679c\u4f60\u6548\u80fd\u6700\u597d\u7684\u9801\u9762\u662f\u7522\u54c1\u9801\u9762\uff0c\u4f60\u53ef\u4ee5\u900f\u904e\u300c\u8cfc\u8cb7\u6b64\u7522\u54c1\u7684\u5ba2\u6236\u4e5f\u8cfc\u8cb7\u4e86\u300d\u6a23\u5f0f\u7684\u5c0f\u5de5\u5177\u4f86\u63a8\u5ee3\u5176\u4ed6\u7522\u54c1\u3002\u670d\u88dd\u54c1\u724c The Lullaby Club \u4f7f\u7528\u50cf\u9019\u6a23\u7684\u5c0f\u5de5\u5177\uff0c\u5411\u9867\u5ba2\u5c55\u793a\u985e\u4f3c\u98a8\u683c\u8207\u50f9\u683c\u7bc4\u570d\u7684\u7522\u54c1\u3002<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-118738 size-full\" src=\"https:\/\/www.similarweb.com\/corp\/wp-content\/uploads\/2020\/05\/ecommerce-CR-related-purchases.png\" alt=\"\u201cCustomers who bought this also purchased\u201d example.\" width=\"1078\" height=\"688\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/05\/ecommerce-CR-related-purchases.png 1078w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/05\/ecommerce-CR-related-purchases-300x191.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/05\/ecommerce-CR-related-purchases-1024x654.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/05\/ecommerce-CR-related-purchases-768x490.png 768w\" sizes=\"(max-width: 1078px) 100vw, 1078px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u5982\u679c\u4f60\u4e0d\u77e5\u9053\u4f60\u7684\u54ea\u4e9b\u7db2\u9801\u6548\u80fd\u6700\u4f73\uff0c\u53ef\u4ee5\u900f\u904e Google Analytics\uff08\u5206\u6790\uff09\u6216 Google Webmaster\uff08\u7db2\u7ad9\u7ba1\u7406\u5de5\u5177\uff09\u9032\u884c\u8ffd\u8e64\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u7576\u4f60\u4e86\u89e3\u5ba2\u6236\u504f\u597d\u7684\u8cfc\u7269\u65b9\u5f0f\uff0c\u4f60\u5c31\u53ef\u4ee5\u6700\u4f73\u5316\u92b7\u552e\u9ad4\u9a57\uff0c\u5c0d\u5ba2\u6236\u9032\u884c\u5411\u4e0a\u92b7\u552e\u8207\u4ea4\u53c9\u92b7\u552e\uff0c\u6700\u7d42\u63d0\u5347\u8f49\u63db\u7387\u8207\u6bcf\u4f4d\u5ba2\u6236\u7684\u5e73\u5747\u6536\u76ca\u3002<\/span><\/p>\n<h3>10. \u4fee\u5fa9\u7db2\u7ad9\u554f\u984c<\/h3>\n<p><span style=\"font-weight: 400;\">\u6b64\u6280\u5de7\u770b\u8d77\u4f86\u53ef\u80fd\u6dfa\u986f\u6613\u61c2\uff0c\u4f46\u975e\u5e38\u91cd\u8981\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4e2d\u65b7\u4f7f\u7528\u8005\u5728\u4f60\u7db2\u7ad9\u4e0a\u9ad4\u9a57\u6703\u964d\u4f4e\u4f60\u7684\u8f49\u63db\u7387\uff0c\u56e0\u70ba\u9ad4\u9a57\u53d7\u632b\u7684\u8a2a\u5ba2\u6703\u9078\u64c7\u96e2\u958b\u7db2\u7ad9\u3002\u56e0\u6b64\uff0c\u4f60\u5fc5\u9808\u89e3\u6c7a\u7db2\u7ad9\u554f\u984c\uff08\u5c24\u5176\u662f\u5982\u679c\u4f60\u6ce8\u610f\u5230\u6700\u8fd1\u7684\u8f49\u63db\u7387\u4e0b\u964d\u4e86\uff0c\u4f46\u4e26\u4e0d\u77e5\u9053\u539f\u56e0\uff09\u3002\u4ee5\u4e0b\u662f\u4e00\u4e9b\u8981\u6ce8\u610f\u7684\u7db2\u7ad9\u554f\u984c\uff1a<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u4f60\u4f7f\u7528\u7684\u662f HTTP \u800c\u4e0d\u662f HTTPS<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u4f60\u7684\u7db2\u7ad9\u9023\u7d50\u5df2\u5931\u6548<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u4f60\u7684\u5716\u7247\u7121\u6cd5\u8f09\u5165<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u4f60\u7684\u7db2\u9801\u6309\u9375\u7121\u6cd5\u6b63\u5e38\u904b\u4f5c<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u4f60\u7684\u7db2\u9801\u6709\u62fc\u5beb\u6216\u8a9e\u6cd5\u932f\u8aa4<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u4f60\u63d0\u4f9b\u7684\u90fd\u662f\u904e\u6642\u8cc7\u8a0a<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u4f60\u7684\u7db2\u7ad9\u5c0e\u89bd\u904e\u65bc\u96dc\u4e82<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u6216\u6aa2\u8996\u4f60\u7684\u8df3\u51fa\u7387\uff0c\u67e5\u770b\u4f60\u7684\u7db2\u7ad9\u5c0d<\/span><a href=\"https:\/\/www.similarweb.com\/blog\/research\/audience-and-brand-building\/target-audience-analysis\/\"><span style=\"font-weight: 400;\">\u76ee\u6a19\u53d7\u773e<\/span><\/a><span style=\"font-weight: 400;\">\u662f\u5426\u6709\u6548\u3002\u4f60\u7684<\/span><a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/bounce-rate\/\"><span style=\"font-weight: 400;\">\u8df3\u51fa\u7387<\/span><\/a><span style=\"font-weight: 400;\">\u662f\u6307\u672a\u9ede\u64ca\u5167\u90e8\u9023\u7d50\u5373\u96e2\u958b\u7684\u8a2a\u5ba2\u767e\u5206\u6bd4\u3002\u9ad8\u8df3\u51fa\u7387\u8868\u793a\u8a2a\u5ba2\u5c0d\u7db2\u7ad9\u4e0d\u6eff\u610f\u3002Similarweb <\/span><a href=\"https:\/\/www.similarweb.com\/\"><span style=\"font-weight: 400;\">\u7db2\u7ad9\u5206\u6790<\/span><\/a><span style=\"font-weight: 400;\">\u986f\u793a\uff0c\u6bcf\u500b\u7522\u696d\u7684\u5e73\u5747\u8df3\u51fa\u7387\u5982\u4e0b\u6240\u793a\uff1a<\/span><\/p>\n\n<p><span style=\"font-weight: 400;\">\u5982\u679c\u4f60\u60f3\u67e5\u770b\u5176\u4ed6\u7db2\u7ad9\u6307\u6a19\uff0c\u8acb\u95b1\u8b80\u300c<\/span><a href=\"https:\/\/www.similarweb.com\/blog\/ecommerce\/retail-insights\/ecommerce-benchmarks-metrics\/\"><span style=\"font-weight: 400;\">2022 \u5e74\u7522\u696d\u6bd4\u8f03\u57fa\u6e96\u4ee5\u63d0\u5347\u96fb\u5b50\u5546\u52d9\u7b56\u7565<\/span><\/a><span style=\"font-weight: 400;\">\u300d\u3002<\/span><\/p>\n<h3>11. \u7814\u7a76\u4f60\u7684\u7af6\u722d\u5c0d\u624b<\/h3>\n<p><span style=\"font-weight: 400;\">\u5982\u679c\u4f60\u4e86\u89e3\u5ba2\u6236\u70ba\u4ec0\u9ebc\u5728\u7af6\u722d\u5c0d\u624b\u90a3\u88e1\u6d88\u8cbb\uff0c\u4f60\u53ef\u4ee5\u5229\u7528\u9019\u4e9b\u6d1e\u5bdf\u5206\u6790\u4f7f\u4f60\u7684\u54c1\u724c\u66f4\u5177\u5438\u5f15\u529b\uff0c\u5f9e\u800c\u4f7f\u5ba2\u6236\u8f49\u5411\u4f60\u7684\u7db2\u7ad9\u6d88\u8cbb\u3002\u700f\u89bd\u7af6\u722d\u5c0d\u624b\u7684\u7db2\u7ad9\uff0c\u6ce8\u610f\u4ed6\u5011\u5982\u4f55\u884c\u92b7\u7522\u54c1\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4ed6\u5011\u662f\u5426\u4f7f\u7528\u4f60\u672a\u4f7f\u7528\u7684\u95dc\u9375\u5b57\uff1f\u4ed6\u5011\u662f\u5426\u63d0\u4f9b\u66f4\u597d\u7684\u50f9\u503c\uff1f\u4ed6\u5011\u5982\u4f55\u5b9a\u4f4d\u81ea\u5df1\u7684\u54c1\u724c\uff1fSimilarweb <\/span><a href=\"https:\/\/www.similarweb.com\/corp\/research\/consumer-journey-tracking\/\"><span style=\"font-weight: 400;\">\u8f49\u63db\u6f0f\u6597\u8207\u5ba2\u6236\u65c5\u7a0b\u5206\u6790<\/span><\/a><span style=\"font-weight: 400;\">\u5de5\u5177\u53ef\u5354\u52a9\u4f60\u63a2\u7d22\u4ee5\u4e0a\u554f\u984c\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u9019\u53ef\u5354\u52a9\u4f60\u4e86\u89e3\u5ba2\u6236\u6d88\u8cbb\u65c5\u7a0b\uff0c\u627e\u51fa\u7522\u54c1\u641c\u5c0b\u8da8\u52e2\uff0c\u767c\u73fe\u6709\u610f\u7fa9\u7684\u670d\u52d9\u63a5\u89f8\u9ede\uff0c\u4e26\u78ba\u5b9a\u7af6\u722d\u5c0d\u624b\u7684\u7b56\u7565\u3002<\/span><\/p>\n<h3>12. \u555f\u7528\u9867\u5ba2\u5fe0\u8aa0\u5ea6\u8a08\u5283\uff0c\u7559\u4f4f\u5ba2\u6236<\/h3>\n<p><span style=\"font-weight: 400;\">\u4f60\u53ef\u80fd\u66fe\u807d\u8aaa\u904e\u300c\u8ce3\u7d66\u5fe0\u5be6\u5ba2\u6236\u6bd4\u8cb7\u7d66\u73fe\u6709\u5ba2\u6236\u66f4\u597d\u300d\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u6c92\u932f\uff0c<\/span><a href=\"https:\/\/www.similarweb.com\/blog\/research\/audience-and-brand-building\/brand-loyalty\/\"><span style=\"font-weight: 400;\">\u54c1\u724c\u5fe0\u8aa0\u5ea6<\/span><\/a><span style=\"font-weight: 400;\">\u5f88\u91cd\u8981\u3002\u91dd\u5c0d\u6b64\u73fe\u8c61\u6700\u8457\u540d\u7684\u7814\u7a76\u4e4b\u4e00\u662f\u4f86\u81ea\u8c9d\u6069\u7b56\u7565\u9867\u554f\u516c\u53f8 (Bain&amp;Company) \u8207\u54c8\u4f5b\u5546\u5b78\u9662 (Harvard Business School) \u7684\u5384\u723e\u00b7\u85a9\u745f (Earl Sasser) \u6559\u6388\u6240\u5408\u4f5c\u7684\u7814\u7a76\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u8a72\u7814\u7a76\u767c\u73fe\uff0c<\/span><a href=\"https:\/\/hbswk.hbs.edu\/archive\/the-economics-of-e-loyalty\"><span style=\"font-weight: 400;\">\u63d0\u9ad8 5% \u7684\u4fdd\u7559\u7387<\/span><\/a><span style=\"font-weight: 400;\">\u53ef\u589e\u52a0 25% + \u7684\u5229\u6f64\u3002\u5e7e\u5e74\u5f8c\uff0c\u4e9e\u502b\u00b7\u97cb\u4f2f (Alan E. Webber) \u7684\u53e6\u4e00\u9805\u95dc\u9375\u7814\u7a76\u767c\u73fe\uff0c<\/span><a href=\"https:\/\/www.destinationcrm.com\/Articles\/Web-Exclusives\/Viewpoints\/Listen-to-the-Voice-of-the-Customer-53239.aspx\"><span style=\"font-weight: 400;\">\u63d0\u9ad8 2% \u7684\u4fdd\u7559\u7387<\/span><\/a><span style=\"font-weight: 400;\">\u8207\u6e1b\u5c11 10% \u7684\u6210\u672c\u4e00\u6a23\uff0c\u53ef\u4ee5\u63d0\u9ad8\u5229\u6f64\u3002\u9019\u5169\u9805\u7814\u7a76\u7684\u908f\u8f2f\u90fd\u662f\u5ba2\u6236\u6703\u56de\u5230\u4ed6\u5011\u4fe1\u4efb\u7684\u516c\u53f8\uff0c\u56e0\u6b64\uff0c\u4fdd\u7559\u7387\u53ef\u5e36\u52d5\u92b7\u552e\u3002\u90a3\u9ebc\uff0c\u4f60\u5982\u4f55\u4fdd\u6301\u5ba2\u6236\u56de\u982d\u7387\uff1f\u5176\u4e2d\u4e00\u500b\u80af\u5b9a\u7684\u65b9\u6cd5\u662f\u63a1\u7528\u9867\u5ba2\u5fe0\u8aa0\u5ea6\u8a08\u5283\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u9867\u5ba2\u5fe0\u8aa0\u8a08\u5283\u6703\u70ba\u5ba2\u6236\u63d0\u4f9b\u514d\u8cbb\u79ae\u7269\u3001\u6298\u6263\u53ca\u7368\u5bb6\u512a\u60e0\u3002\u8b93\u5ba2\u6236\u52a0\u5165\u300c\u7955\u5bc6\u4ff1\u6a02\u90e8\u300d\uff0c\u53cd\u904e\u4f86\uff0c\u5ba2\u6236\u4e5f\u6703\u611f\u5230\u53d7\u91cd\u8996\u8207\u53d7\u611f\u6fc0\u3002<\/span><a href=\"https:\/\/www.similarweb.com\/blog\/ecommerce\/amazon-insights\/amazon-subscribe-save-is-it-worth-it-for-your-brand-benchmarks-inside\/\"><span style=\"font-weight: 400;\">Amazon\uff08\u4e9e\u99ac\u905c\uff09\u7684\u300cSubscribe &amp; Save\u300d\uff08\u8a02\u95b1\u8207\u7701\u9322\uff09<\/span><\/a><span style=\"font-weight: 400;\">\u8a08\u5283\uff0c\u8b93\u5ba2\u6236\u4ee5\u6298\u6263\u50f9\u5ba2\u8a02\u95b1\u5b9a\u671f\u914d\u9001\u7684\u7522\u54c1\uff0c\u5982\uff1a\u5bf5\u7269\u98df\u54c1\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u8b93\u6211\u5011\u5f9e\u884c\u92b7\u89d2\u5ea6\u4f86\u770b\u53e6\u4e00\u500b\u4f8b\u5b50\u3002\u53c3\u8003 <\/span><a href=\"https:\/\/www.similarweb.com\/website\/cocokind.com\/\"><span style=\"font-weight: 400;\">CocoKind<\/span><\/a><span style=\"font-weight: 400;\"> \u5728\u4ee5\u4e0b\u5716\u7247\u4e2d\u6240\u4f7f\u7528\u7684\u8a9e\u8a00\u8207\u984f\u8272\u3002\u6574\u9ad4\u770b\u8d77\u4f86\u6975\u5177\u611f\u67d3\u529b\u4e14\u5f88\u5438\u5f15\u4eba\u3002<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-118739 size-full\" src=\"https:\/\/www.similarweb.com\/corp\/wp-content\/uploads\/2020\/05\/ecommerce-CR-club-kind.png\" alt=\"Example of how language and color at CocoKind increase conversion rate.\" width=\"1078\" height=\"586\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/05\/ecommerce-CR-club-kind.png 1078w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/05\/ecommerce-CR-club-kind-300x163.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/05\/ecommerce-CR-club-kind-1024x557.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/05\/ecommerce-CR-club-kind-768x417.png 768w\" sizes=\"(max-width: 1078px) 100vw, 1078px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u555f\u7528\u5fe0\u8aa0\u5ea6\u8a08\u5283\u975e\u5e38\u5bb9\u6613\u3002\u4f60\u53ef\u4ee5\u900f\u904e\u96fb\u5b50\u90f5\u4ef6\u884c\u92b7\u6216\u4f7f\u7528\u73fe\u6709\u8edf\u9ad4\u9078\u9805\u4f86\u5b8c\u6210\u6b64\u64cd\u4f5c\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4e0d\u904e\uff0c\u4f60\u4e0d\u53ef\u5f37\u5236\u5ba2\u6236\u4f7f\u7528\u8a72\u8a08\u5283\u3002\u5728\u96f6\u552e\u8cc7\u8a0a\u7cfb\u7d71 (Retail Info Systems) \u7684\u7814\u7a76\u4e2d\uff0c\u6709 32% \u7684\u7814\u7a76\u53c3\u8207\u8005\u66fe\u56e0\u88ab\u8feb\u5728\u8ce3\u5bb6\u7db2\u7ad9\u4e0a\u5efa\u7acb\u5e33\u6236\u800c\u653e\u68c4\u8cfc\u8cb7\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5ba2\u6236\u53ef\u80fd\u51fa\u65bc\u8a31\u591a\u6b63\u7576\u7406\u7531\u4e0d\u60f3\u5efa\u7acb\u5e33\u6236\u3002\u4f60\u61c9\u8a72\u70ba\u4ed6\u5011\u63d0\u4f9b\u5efa\u7acb\u5e33\u6236\u7684\u76ca\u8655\uff0c\u4f46\u4e0d\u8981\u5f37\u8feb\u5ba2\u6236\uff0c\u5426\u5247\uff0c\u4f60\u53ef\u80fd\u6703\u5931\u53bb\u92b7\u552e\u6a5f\u6703\u3002<\/span><\/p>\n<h3>13. \u63d0\u9ad8\u4f60\u7684\u7db2\u7ad9\u901f\u5ea6<\/h3>\n<p><span style=\"font-weight: 400;\">2017 \u5e74 Google \u91dd\u5c0d <\/span><a href=\"https:\/\/www.thinkwithgoogle.com\/consumer-insights\/consumer-trends\/mobile-site-load-time-statistics\/\"><span style=\"font-weight: 400;\">3,700 \u500b\u884c\u52d5\u88dd\u7f6e\u7db2\u9801\u5de5\u4f5c\u968e\u6bb5<\/span><\/a><span style=\"font-weight: 400;\">\u9032\u884c\u7684\u7814\u7a76\u986f\u793a\uff0c\u5982\u679c\u8f09\u5165\u6642\u9593\u8d85\u904e\u4e09\u79d2\u9418\uff0c53% \u7684\u8a2a\u5ba2\u5c31\u6703\u9ede\u64ca\u96e2\u958b\u7db2\u7ad9\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5c07\u4e00\u500b\u6f5b\u5728\u5ba2\u6236\u63a8\u96e2\u4f60\u7684\u7db2\u7ad9\uff0c\u6703\u9020\u6210\u6c38\u4e45\u6027\u7684\u5f71\u97ff\u3002\u5982\u679c\u4f60\u5411\u9867\u5ba2\u63d0\u4f9b\u4e00\u6b21\u7cdf\u7cd5\u7684\u9ad4\u9a57\uff0c\u4ed6\u5011\u5c31\u4e0d\u592a\u53ef\u80fd\u518d\u56de\u4f86\u6d88\u8cbb\u3002\u90a3\u9ebc\uff0c\u4f60\u7684\u7db2\u7ad9\u901f\u5ea6\u61c9\u8a72\u6709\u591a\u5feb\u5462\uff1f<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google \u7684\u524d\u54e1\u5de5 Maile Ohye \u5efa\u8b70\uff0c\u96fb\u5b50\u5546\u52d9\u96f6\u552e\u5546\u61c9\u52a0\u5feb\u5176\u7db2\u7ad9\u901f\u5ea6\uff0c\u4f7f\u5176\u8f09\u5165\u6642\u9593\u5728\u5169\u79d2\u9418\u6216\u66f4\u77ed\u6642\u9593\u4e4b\u5167\u3002Pingdom \u8207 WebFX \u7b49\u5176\u4ed6\u5c08\u5bb6\u5247\u8868\u793a\u4e00\u81f3\u5169\u79d2\u9418\u3002<\/span><\/p>\n<p><iframe src=\"\/\/www.youtube.com\/embed\/OpMfx_Zie2g\" width=\"100%\" height=\"400\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">\u4f60\u53ef\u4ee5\u4f7f\u7528 Google PageSpeed Insights\u3001Pingdom \u6216 GTMetrix \u7b49\u5de5\u5177\u6e2c\u8a66\u7db2\u7ad9\u901f\u5ea6\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u9019\u4e9b\u7db2\u7ad9\u6703\u5efa\u8b70\u4f60\u5982\u4f55\u63d0\u9ad8\u7db2\u7ad9\u901f\u5ea6\uff0c\u4f46\u4ee5\u4e0b\u6709\u4e00\u4e9b\u984d\u5916\u7684\u63d0\u793a\u53ef\u4ee5\u53c3\u8003\uff1a<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u6e1b\u5c11\u9801\u9762\u91cd\u65b0\u5c0e\u5411<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u5145\u5206\u5229\u7528\u700f\u89bd\u5668\u66ab\u5b58<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u5141\u8a31\u58d3\u7e2e<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u6700\u4f73\u5316\u641c\u5c0b\u5f15\u64ce\u7684\u5716\u7247<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u6e1b\u5c11 HTTP \u8acb\u6c42<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u7e2e\u5c0f HTML\u3001JavaScript \u53ca CSS \u6a94\u6848<\/span><\/li>\n<\/ul>\n<h3>14. \u5229\u7528\u8a2d\u8a08\uff0c\u767c\u63ee\u4f60\u7684\u512a\u52e2<\/h3>\n<p><span style=\"font-weight: 400;\">\u7db2\u7ad9\u8a2d\u8a08\u4e0d\u50c5\u662f\u8b93\u7db2\u7ad9\u770b\u8d77\u4f86\u7f8e\u89c0\u3002\u7db2\u7ad9\u8a2d\u8a08\u4e5f\u6703\u5f71\u97ff\u8a2a\u5ba2\u5728\u7db2\u9801\u4e0a\u7684\u700f\u89bd\u65b9\u5f0f\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4f8b\u5982\uff0c\u53ef\u53c3\u8003<\/span><a href=\"https:\/\/www.similarweb.com\/website\/franshalsmuseum.nl\/\"><span style=\"font-weight: 400;\">\u5f17\u862d\u65af\u00b7\u54c8\u723e\u65af (Frans Hals) \u535a\u7269\u9928\u7db2\u7ad9<\/span><\/a><span style=\"font-weight: 400;\">\u7684\u914d\u7f6e\u3002\u8a72\u7db2\u7ad9\u4f7f\u7528\u300c\u6b61\u8fce\u300d\u6a19\u984c\u3001\u7cbe\u5fc3\u8a2d\u8a08\u7684\u9670\u5f71\u8207\u660e\u4eae\u8272\u5f69\uff0c\u5c07\u8a2a\u5ba2\u7684\u6ce8\u610f\u529b\u8f49\u79fb\u5230\u300c\u8cfc\u8cb7\u9580\u7968\u300d\u53ca\u300c\u6240\u6709\u5c55\u89bd\u300d\u6309\u9375\u4e0a\u3002<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-118725 size-full\" src=\"https:\/\/www.similarweb.com\/corp\/wp-content\/uploads\/2020\/05\/ecommerce-CR-museum.png\" alt=\"Frans Hals Museum's website\" width=\"1078\" height=\"520\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/05\/ecommerce-CR-museum.png 1078w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/05\/ecommerce-CR-museum-300x145.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/05\/ecommerce-CR-museum-1024x494.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/05\/ecommerce-CR-museum-768x370.png 768w\" sizes=\"(max-width: 1078px) 100vw, 1078px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u4f60\u53ef\u4ee5\u5728\u81ea\u5df1\u7684\u7db2\u7ad9\u4e0a\u505a\u4e00\u4e9b\u985e\u4f3c\u7684\u914d\u7f6e\u3002\u4f7f\u7528\u6587\u5b57\u3001\u5716\u7247\u3001\u984f\u8272\u3001\u7a7a\u767d\u53ca\u5176\u4ed6\u5143\u7d20\uff0c\u4f60\u53ef\u4ee5\u5efa\u7acb\u4e00\u500b\u8996\u89ba\u5c64\u6b21\u7d50\u69cb\uff0c\u5c07\u4eba\u5011\u5f15\u5c0e\u5230\u80fd\u5920\u5438\u5f15\u4ed6\u5011\u6ce8\u610f\u529b\u7684\u5143\u7d20\uff0c\u5982\u92b7\u552e\u6a19\u984c\u3001\u4f60\u60f3\u8981\u5ba3\u50b3\u7684\u4e3b\u8981\u7522\u54c1\u6216\u4e00\u9805\u884c\u92b7\u7522\u54c1\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u6b64\u5916\uff0c\u4f60\u53ef\u4ee5\u5145\u5206\u5229\u7528\u4eba\u5011\u7fd2\u6163\u7684\u9ed8\u8a8d\u5340\u57df\u3002\u8a31\u591a\u8a2a\u5ba2\u7684\u700f\u89bd\u65b9\u5f0f\u9075\u5faa\u300cS\u300d\u6a21\u5f0f\uff0c\u5f9e\u53f3\u5411\u5de6\u873f\u8712\u800c\u4e0b\u5730\u700f\u89bd\u7db2\u9801\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u67d0\u4e9b\u8a2a\u5ba2\u5247\u63a1\u7528\u300cF\u300d\u6a21\u5f0f\u3002\u4e00\u4e9b\u7814\u7a76\u9084\u986f\u793a\uff0c\u76f8\u8f03\u65bc\u87a2\u5e55\u53f3\u5074\uff0c\u4eba\u5011\u66f4\u5bb9\u6613\u6ce8\u610f\u5230\u87a2\u5e55\u7684\u5de6\u5074\u7684\u5167\u5bb9\u3002\u5c3c\u723e\u68ee\u8afe\u66fc\u96c6\u5718 (Nielsen Norman Group) \u7684\u4e00\u9805\u7814\u7a76\u751a\u81f3\u767c\u73fe\uff0c\u4eba\u5011\u67e5\u770b\u87a2\u5e55\u5de6\u5074\u5167\u5bb9\u7684\u6b21\u6578\u9ad8\u9054 <\/span><a href=\"https:\/\/www.nngroup.com\/articles\/horizontal-attention-leans-left\/\"><span style=\"font-weight: 400;\">60%<\/span><\/a><span style=\"font-weight: 400;\"> \u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u82e5\u8981\u5728\u7db2\u7ad9\u4e0a\u627e\u5230\u6b63\u78ba\u7684\u914d\u7f6e\uff0c\u63a8\u52d5\u8f49\u63db\u7387\uff0c\u8acb\u4f7f\u7528\u71b1\u9ede\u5716\u627e\u5230\u8a2a\u5ba2\u504f\u611b\u7684\u5340\u57df\u3002\u7136\u5f8c\uff0c\u8abf\u6574\u4f60\u7684\u8a2d\u8a08\uff0c\u4f7f\u5176\u8207\u4e4b\u76f8\u7b26\u3002<\/span><\/p>\n<h3>15. \u63d0\u4f9b\u591a\u7a2e\u4ed8\u6b3e\u9078\u9805<\/h3>\n<p><span style=\"font-weight: 400;\">\u6700\u5f8c\uff0c\u63d0\u4f9b\u591a\u5143\u5316\u7684\u4ed8\u6b3e\u65b9\u5f0f\uff0c\u4ee5\u4fbf\u9867\u5ba2\u53ef\u9078\u64c7\u6700\u9069\u5408\u4ed6\u5011\u7684\u9078\u9805\u3002\u96d6\u7136\u6709\u4e9b\u5ba2\u6236\u8f03\u559c\u6b61 Visa\u3001Mastercard \u6216 AMEX \u7b49\u6210\u719f\u7684\u4ed8\u6b3e\u65b9\u5f0f\uff0c\u4f46\u67d0\u4e9b\u5ba2\u6236\u66f4\u504f\u611b<\/span><a href=\"https:\/\/www.similarweb.com\/apps\/top\/google\/app-index\/us\/finance\/top-free\/\"><span style=\"font-weight: 400;\">\u6578\u4f4d\u9322\u5305<\/span><\/a><span style=\"font-weight: 400;\">\u3002\u4e8b\u5be6\u4e0a\uff0c\u96f6\u552e\u8cc7\u8a0a\u7cfb\u7d71 (Retail Info Systems) \u7684\u8cc7\u6599\u986f\u793a\uff0c71% \u7684\u6d88\u8cbb\u8005\u5728\u6709\u9078\u64c7\u7684\u60c5\u6cc1\u4e0b\u300c\u6709\u6642\u6216\u7e3d\u662f\u300d\u4f7f\u7528\u6578\u4f4d\u9322\u5305\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5177\u9ad4\u800c\u8a00\uff0c\u4ed6\u5011\u66f4\u559c\u6b61 ApplePay\u3001Amazon Pay\u3001PayPal \u6216 Google Pay\u3002\u6578\u4f4d\u9322\u5305\u4e0d\u6703\u5728\u77ed\u6642\u9593\u5167\u5c31\u6d88\u5931\u3002\u622a\u81f3 2021 \u5e74\u5e95\uff0c\u55ae <\/span><a href=\"https:\/\/www.similarweb.com\/app\/google-play\/com.paypal.android.p2pmobile\/statistics\"><span style=\"font-weight: 400;\">PayPal<\/span><\/a><span style=\"font-weight: 400;\"> \u5c31\u64c1\u6709 <\/span><a href=\"https:\/\/www.statista.com\/statistics\/218493\/paypals-total-active-registered-accounts-from-2010\/\"><span style=\"font-weight: 400;\">4.26 \u5104<\/span><\/a><span style=\"font-weight: 400;\">\u500b\u8a3b\u518a\u5e33\u6236\uff0c\u76f8\u8f03\u65bc\u5341\u5e74\u524d\u7684 1.063 \u5104\u500b\u5e33\u6236\u6709\u6240\u589e\u9577\u3002\u4f60\u4e0d\u9700\u8981\u53ea\u662f\u63d0\u4f9b\u591a\u500b\u4ed8\u6b3e\u670d\u52d9\u4f9b\u61c9\u5546\u4f86\u8b93\u5ba2\u6236\u9078\u64c7\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u76f8\u53cd\u5730\uff0c\u8acb\u8003\u616e\u63d0\u4f9b\u4e0d\u540c\u7684\u4ed8\u6b3e\u7d50\u69cb\u3002\u4ee5\u4e0b\u662f\u4e00\u4e9b\u9700\u8981\u8003\u616e\u7684\u65b9\u5f0f\uff1a<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u5148\u8cb7\u5f8c\u4ed8 (BNPL)\u3002<\/b><span style=\"font-weight: 400;\">\u5148\u8cb7\u5f8c\u4ed8 (BNPL) \u4f7f\u5ba2\u6236\u53ef\u4ee5\u5c0f\u984d\u5206\u671f\u4ed8\u6b3e\u65b9\u5f0f\u652f\u4ed8\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Layby \uff08\u5206\u671f\u9810\u4ed8\u6b3e\u8cfc\u7269\uff09\u3002<\/b><span style=\"font-weight: 400;\">Layby \u4ed8\u6b3e\u4f7f\u9867\u5ba2\u53ef\u7acb\u5373\u8cfc\u8cb7\u5546\u54c1\uff0c\u4e26\u5728\u4e00\u500b\u6307\u5b9a\u65e5\u671f\uff08\u6216\u591a\u500b\u6307\u5b9a\u65e5\u671f\uff09\u4ed8\u6b3e\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u8a02\u95b1\u3002<\/b><span style=\"font-weight: 400;\">\u8a02\u95b1\u4f7f\u5ba2\u6236\u53ef\u4ee5\u70ba\u6301\u7e8c\u6027\u7684\u5546\u54c1\u8207\u670d\u52d9\u652f\u4ed8\u5b9a\u671f\u8cbb\u7528\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u9810\u4ed8\u578b\u5e97\u5167\u6d88\u8cbb\u5361\u3002<\/b><span style=\"font-weight: 400;\">\u9810\u4ed8\u578b\u5e97\u5167\u6d88\u8cbb\u5361\u4f7f\u9867\u5ba2\u53ef\u4ee5\u5728\u5176\u6703\u54e1\u5361\u5167\u5132\u503c\u91d1\u9322\uff0c\u4e26\u5728\u5e97\u5167\u4f7f\u7528\u8a72\u5361\u7247\u4ed8\u6b3e\uff0c\u5982\uff1a\u79ae\u54c1\u5361\u3002<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u4e26\u975e\u6240\u6709\u4e0a\u8ff0\u4ed8\u6b3e\u7d50\u69cb\u90fd\u9069\u7528\u65bc\u6bcf\u500b\u54c1\u724c\uff0c\u4f46\u6709\u4e9b\u53ef\u80fd\u5c0d\u4f60\u4f86\u8aaa\u6709\u7528\u3002\u5617\u8a66\u4e00\u4e0b\uff0c\u56e0\u70ba\u5982\u679c\u9019\u4e9b\u4ed8\u6b3e\u9078\u9805\u5354\u52a9\u4f60\u7684\u5ba2\u6236\u8cfc\u8cb7\u4ed6\u5011\u60f3\u8981\u7684\u5546\u54c1\uff0c\u4f60\u7684\u8f49\u63db\u7387\u5c31\u6703\u63d0\u9ad8\u3002<\/span><\/p>\n<h2>\u96fb\u5b50\u5546\u52d9\u8f49\u63db\u7387\u512a\u5316\uff1a\u92b7\u552e\u79d8\u8a23<\/h2>\n<p><span style=\"font-weight: 400;\">\u96fb\u5b50\u5546\u52d9\u8f49\u63db\u7387\u512a\u5316 (CRO) \u662f\u5c07\u4f60\u7684\u7db2\u7ad9\u8b8a\u6210\u92b7\u552e\u6a5f\u5668\u7684\u7955\u5bc6\u8981\u7d20\u3002\u6295\u8cc7\u8f49\u63db\u7387\u512a\u5316 (CRO) \u7b56\u7565\u53ef\u80fd\u5f88\u8017\u6642\uff0c\u4f46\u76f8\u7576\u503c\u5f97\u3002\u9577\u671f\u800c\u8a00\uff0c\u8f49\u63db\u7387\u512a\u5316 (CRO) \u7b56\u7565\u53ef\u64f4\u5927\u76ee\u6a19\u5e02\u5834\u3001\u5b8c\u6210\u92b7\u552e\u4e26\u63d0\u5347\u6536\u76ca\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u82e5\u8981\u63d0\u9ad8\u96fb\u5b50\u5546\u52d9\u7db2\u7ad9\u7684\u8f49\u63db\u7387\uff0c\u8acb\u5617\u8a66\u4ee5\u4e0b\u7b56\u7565\uff1a<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u63d0\u5347\u7db2\u7ad9\u7684\u884c\u52d5\u88dd\u7f6e\u53cb\u5584\u5ea6\uff0c\u4fbf\u65bc\u4f7f\u7528\u8005\u9020\u8a2a\u4f60\u7684\u7db2\u7ad9<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u65b0\u589e\u4fe1\u4efb\u4fe1\u865f<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u6539\u5584\u7db2\u7ad9\u901f\u5ea6\u8207\u8a2d\u8a08<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u63d0\u4f9b\u591a\u7a2e\u4ed8\u6b3e\u9078\u9805<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u4f7f\u7528\u9ad8\u54c1\u8cea\u7167\u7247\u8207\u8da8\u52e2\u95dc\u9375\u5b57\u8abf\u6574\u5217\u8868<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u7576\u7136\uff0c\u4ea6\u53ef\u4f7f\u7528 <\/span><a href=\"https:\/\/www.similarweb.com\/corp\/shopper\/\"><span style=\"font-weight: 400;\">Similarweb \u8cfc\u7269\u8005\u60c5\u5831<\/span><\/a><span style=\"font-weight: 400;\">\u5de5\u5177\uff0c\u900f\u904e\u8a73\u7d30\u5206\u6790\u5f15\u5c0e\u4f60\u7684\u7b56\u7565\u3002<\/span><\/p>\n    <div class=\"post-banner post-banner--base\">\n        <div class=\"post-banner__wrapper\">\n            <div class=\"post-banner__text\">\n                                    <p class=\"post-banner__title\">\u8acb\u53c3\u8003 Similarweb \u7684\u64cd\u4f5c<\/p>\n                                    <p class=\"post-banner__subtitle\">\u5343\u842c\u5225\u932f\u904e\uff01\u96a8\u6642\u638c\u63e1\u6700\u65b0\u8cc7\u6599\u3002<\/p>\n                                <div class=\"post-banner__button-wrapper\">\n                                            <a class=\"swui-button swui-button--solid swui-button--primary post-banner__button js-post-banner\"\n                           href=\"https:\/\/www.similarweb.com\/corp\/shopper\/get-a-demo\/\"\n                           data-disable-dynamic-tracking\n                        >\u7acb\u5373\u793a\u7bc4<\/a>\n                                    <\/div>\n            <\/div>\n                    <\/div>\n    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400;\">\u8a31\u591a\u56e0\u7d20\uff08\u5305\u542b\u54c1\u724c\u3001\u4e00\u5e74\u4e2d\u7684\u67d0\u6bb5\u6642\u9593\u3001\u5ba2\u6236\u504f\u597d\u53ca\u7d93\u6fdf\u56e0\u7d20\uff09\u90fd\u6703\u5f71\u97ff\u8f49\u63db\u7387\u3002\u300c\u826f\u597d\u300d\u7684\u8f49\u63db\u7387\u662f\u6307\u9ad8\u65bc\u4f60\u7684\u5e73\u5747\u8f49\u63db\u7387<\/span><\/p>\n<p><b>\u70ba\u4ec0\u9ebc\u8f49\u63db\u7387\u512a\u5316\u5c0d\u96fb\u5b50\u5546\u52d9\u4f86\u8aaa\u5f88\u91cd\u8981\uff1f<\/b><\/p>\n<p><span style=\"font-weight: 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