{"id":122183,"date":"2022-05-25T05:49:50","date_gmt":"2022-05-25T05:49:50","guid":{"rendered":"https:\/\/www.similarweb.com\/corp\/?p=122183"},"modified":"2023-08-10T12:26:36","modified_gmt":"2023-08-10T12:26:36","slug":"copywriting-tips","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/marketing\/content-marketing\/copywriting-tips\/","title":{"rendered":"10 Non-Obvious Copywriting Tips that Work"},"content":{"rendered":"

Copywriting is an art and a science. And it\u2019s the primary weapon in the modern marketer\u2019s toolkit. But like content marketing trends<\/a> come and go, copywriting continually evolves.<\/p>\n

Audience preferences change, the overall landscape changes, and there\u2019s a reason why copywriters make up 17% of the freelance market<\/a> in the UK and US: copy is big business.<\/p>\n

So while there are hundreds of copywriters and copywriting tips out there – in fact I spent most of last year putting together 330 of the best Copywriting Examples<\/a> – I\u2019ve distilled my top 10 (well, 11 really as I\u2019ve thrown in a bonus), complete with examples below. They\u2019re short, sweet and practical.<\/p>\n

Let\u2019s get into it.<\/p>\n

1. Clear positioning makes for easy copywriting<\/h2>\n

Copywriting doesn’t exist in a vacuum. It\u2019s not something you magic out of thin air. It comes from having something to say. A reason to exist. A point of view. It comes from your product and your brand identity<\/a>.<\/p>\n

That\u2019s your positioning.<\/em><\/p>\n

\"Clear<\/p>\n

2. Replace adjectives with data<\/h2>\n

If Content is King, then Data is Queen. Not only should your articles be data-driven<\/a>, but so should your key messaging. Have a look at the example below and tell me which you find more compelling. Think: show, don’t tell.<\/p>\n

\"Replace<\/p>\n

3. The first line of your ad is crucial<\/h2>\n

If I don\u2019t read it, I\u2019m not going to read your second line either. In fact, Copyblogger<\/a> reports eight out of 10 people only read headlines.
\nHow can you make it so compelling that it sucks me in?<\/p>\n

Keep it short.<\/p>\n

\"The<\/p>\n

4. Add rhythm to your copy<\/h2>\n

Repetition. Alliteration. Tricolon.<\/p>\n

\"Add<\/p>\n

5. Write memorable lines<\/h2>\n

How do you write something memorable? Twist a familiar line.<\/p>\n

\"Write<\/p>\n

6. Include social proof<\/h2>\n

Follow this simple pattern to add social proof effectively.<\/p>\n

    \n
  1. Timeframe<\/li>\n
  2. Customers<\/li>\n
  3. Outcome<\/li>\n<\/ol>\n

    \"Include<\/p>\n

    7. Say no to boring copy<\/h2>\n

    Sounds easy, I know. But, here\u2019s a helpful trick to make your copy more interesting. Playful exaggeration.<\/p>\n

    \"Say<\/p>\n

    8. Avoid \u201cdictionary words\u201d<\/h2>\n

    Smart writing is simple writing. It’s about communication. The quicker the better.<\/p>\n

    \"Avoid<\/p>\n

    9. Remember this formula when writing features and benefits<\/h2>\n

    Ok, here\u2019s the formula.<\/p>\n

      \n
    1. Write down your favorite feature<\/li>\n
    2. Ask, \u201cso what?\u201d to find the benefit<\/li>\n
    3. Contrast the old way with your new way<\/li>\n<\/ol>\n

      \"Use<\/p>\n

      10. If you want your customer to do something try \u201cIf you\u201d<\/h2>\n

      Knowing your audience is key. Speaking to them directly works. Start sentences with \u2018if you\u2019 so it:<\/p>\n