{"id":122443,"date":"2022-05-25T06:36:13","date_gmt":"2022-05-25T06:36:13","guid":{"rendered":"https:\/\/www.similarweb.com\/corp\/?p=122443"},"modified":"2024-07-03T09:32:59","modified_gmt":"2024-07-03T09:32:59","slug":"conversion-analysis","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/zh\/ecommerce\/retail-insights\/conversion-analysis\/","title":{"rendered":"\u8f6c\u5316\u7387\u5206\u6790\uff1a\u5bf9\u60a8\u4e1a\u52a1\u589e\u957f\u6765\u8bf4\u5982\u4f55\uff08\u53ca\u4e3a\u4f55\uff09\u81f3\u5173\u91cd\u8981"},"content":{"rendered":"<p>\u60a8\u6b63\u901a\u8fc7<a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/complete-guide-for-a-high-impact-seo-strategy\/\">\u5f3a\u6709\u529b\u7684 SEO \u7b56\u7565\u548c<\/a>\u8425\u9500\u8ba1\u5212\u4e3a\u60a8\u7684\u7535\u5b50\u5546\u52a1\u7f51\u7ad9\u5e26\u6765\u6d41\u91cf\uff0c\u7f51\u7ad9\u8bbf\u95ee\u8005\u6b63\u5728<a href=\"https:\/\/www.similarweb.com\/blog\/ecommerce\/amazon-insights\/optimize-your-amazon-product-listings\/\">\u67e5\u770b\u4ea7\u54c1<\/a>\uff0c\u5f80\u4ed6\u4eec\u7684\u8d2d\u7269\u8f66\u91cc\u6dfb\u52a0\u5546\u54c1\uff0c\u5e76\u5f00\u59cb\u8fdb\u5165\u60a8\u7684<a href=\"https:\/\/www.similarweb.com\/blog\/ecommerce\/retail-insights\/conversion-funnel-optimization\/\">\u8f6c\u5316\u6f0f\u6597<\/a>\u3002\u4f46\u5728\u8fd9\u4e2a\u8fc7\u7a0b\u4e2d\u51fa\u4e86\u70b9\u72b6\u51b5\uff0c\u5ba2\u6237\u653e\u5f03\u4e86\u4ed6\u4eec\u7684\u8d2d\u7269\u8f66\uff0c\u8f6c\u5316\u6ca1\u6709\u53d1\u751f\u3002\u8fd9\u79cd\u60c5\u666f\u662f\u4e0d\u662f\u4f3c\u66fe\u76f8\u8bc6\uff1f<\/p>\n<p>\u4eca\u5929\uff0c\u8f6c\u5316\u7387\u5206\u6790\u5728\u4efb\u4f55\u8425\u9500\u6218\u7565\u4e2d\u90fd\u662f\u4e00\u4e2a\u5173\u952e\u7684\u65b9\u9762\u3002\u4e0d\u5c06\u5ba2\u6237\u8f6c\u5316\uff0c\u60a8\u7684\u7f51\u7ad9\u548c\u4f01\u4e1a\u5c31\u4e0d\u80fd\u6210\u529f\u3002\u4f20\u7edf\u4e0a\uff0c\u516c\u53f8\u5728\u8f6c\u5316\u7387\u5206\u6790\u65b9\u9762\u4f1a\u4ece\u5185\u90e8\u7740\u773c\u3002\u4f46\u6211\u4eec\u8ba4\u4e3a\u8fd9\u4ef6\u4e8b\u8981\u4ee5\u4e0d\u540c\u7684\u65b9\u5f0f\u53bb\u505a\u3002Similarweb 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href=\"https:\/\/www.similarweb.com\/blog\/research\/digital-analysis\/trendspotting\/\">\u53d1\u5c55\u8d8b\u52bf<\/a>\uff0c\u8f6c\u5316\u7387\u5206\u6790\u81f3\u5173\u91cd\u8981\u3002\u6bd5\u7adf\u60a8\u7684\u6700\u7ec8\u76ee\u7684\u662f\u8f6c\u5316\u5ba2\u6237\uff0c\u800c\u8f6c\u5316\u7387\u5206\u6790\u4e3a\u60a8\u63d0\u4f9b\u4e86\u5b9e\u73b0\u8fd9\u4e00\u5919\u613f\u7684\u5de5\u5177\u3002<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-53155 size-full\" title=\"3 Key Benefits of Conversion Analysis\" src=\"https:\/\/www.similarweb.com\/corp\/wp-content\/uploads\/2020\/12\/2767_Conversion-analysis-02.png\" alt=\"3 Key Benefits of Conversion Analysis\" width=\"1251\" height=\"834\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/12\/2767_Conversion-analysis-02.png 1251w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/12\/2767_Conversion-analysis-02-300x200.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/12\/2767_Conversion-analysis-02-1024x683.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/12\/2767_Conversion-analysis-02-768x512.png 768w\" sizes=\"(max-width: 1251px) 100vw, 1251px\" \/><\/p>\n<h3>\u8f6c\u5316\u7387\u5206\u6790\u7684\u4e09\u4e2a\u4e3b\u8981\u597d\u5904<br \/>\n<\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\u4f18\u5316\u60a8\u7684\u5728\u7ebf\u8f6c\u5316\u7387\uff0c\u4fc3\u8fdb\u60a8\u7684\u7535\u5b50\u5546\u52a1\u9500\u552e\uff0c<a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/market-share-increase\/\">\u589e\u52a0\u60a8\u7684\u5e02\u573a\u4efd\u989d<\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\u7cbe\u7ec6\u8c03\u6574\u60a8\u7684<a href=\"https:\/\/www.similarweb.com\/corp\/zh\/marketing\/\">\u6570\u5b57\u8425\u9500\u6218\u7565<\/a>\u548c\u9884\u7b97\uff0c\u4ee5\u4e13\u6ce8\u4e8e\u6240\u5728\u884c\u4e1a\u6700\u6709\u6548\u7684\u6e20\u9053<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\u66f4\u597d\u5730\u4e86\u89e3\u4ea7\u54c1\u9700\u6c42\u7684\u53d8\u5316\uff0c\u4ece\u800c\u6539\u5584\u4ea7\u54c1\u79cd\u7c7b<\/li>\n<\/ul>\n<h2>Similarweb \u5982\u4f55\u8ba9\u60a8\u8fdb\u884c\u6709\u6548\u7684\u8f6c\u5316\u7387\u5206\u6790<\/h2>\n<p>Similarweb \u4e1a\u754c\u9886\u5148\u7684<a href=\"https:\/\/www.similarweb.com\/corp\/zh\/research\/consumer-journey-tracking\/\">\u8f6c\u5316\u7387\u5206\u6790\u5de5\u5177<\/a>\u4e3a\u60a8\u63d0\u4f9b\u72ec\u7279\u7684\u529f\u80fd\uff0c\u53ef\u4ee5\u5bf9\u7ade\u4e89\u5bf9\u624b\u7684\u6570\u5b57\u6218\u7565\u3001\u8425\u9500\u7ec4\u5408\u548c\u8f6c\u5316\u6027\u80fd\u8fdb\u884c\u7f51\u7ad9\u8f6c\u5316\u7387\u5206\u6790\u2014\u2014\u8ba9\u60a8\u4ece\u4e00\u4e2a\u91cd\u8981\u7684\u89c6\u89d2\u4e86\u89e3\u884c\u4e1a\u7684\u7edf\u8ba1\u6570\u636e\u3002\u770b\u770b\u6211\u4eec\u72ec\u7279\u7684\u516b\u4e2a\u5de5\u5177\u5229\u5668\u3002<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-52563 size-full\" title=\"8 Benefits of Conversion Analysis\" src=\"https:\/\/www.similarweb.com\/corp\/wp-content\/uploads\/2020\/12\/8-Benifts-of-Conversion-Analysis.png\" alt=\"8 Benefits of Conversion Analysis\" width=\"1200\" height=\"800\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/12\/8-Benifts-of-Conversion-Analysis.png 1200w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/12\/8-Benifts-of-Conversion-Analysis-300x200.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/12\/8-Benifts-of-Conversion-Analysis-1024x683.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/12\/8-Benifts-of-Conversion-Analysis-768x512.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<h3>\u60a8\u53ef\u4ee5\u5229\u7528\u8f6c\u5316\u7387\u5206\u6790\u505a\u7684\u516b\u4ef6\u4e8b<br \/>\n<\/h3>\n<p>1) \u83b7\u5f97\u5bf9\u6f0f\u6597\u7684\u6e05\u6670\u4e86\u89e3<\/p>\n<p>\u6bcf\u4e2a\u7535\u5b50\u5546\u52a1\u7f51\u7ad9\u90fd\u9700\u8981\u4e00\u4e2a\u6f0f\u6597\u3002\u6f0f\u6597\u662f\u5c06\u8bbf\u95ee\u8005\u53d8\u6210\u4e70\u5bb6\u7684\u901a\u9053\u3002\u60a8\u600e\u4e48\u77e5\u9053\u60a8\u7684\u6f0f\u6597\u6b63\u5728\u53d1\u6325\u4f5c\u7528\uff1f\u7b54\u6848\u662f\u201c\u6709\u6548\u7684\u7f51\u7ad9\u6f0f\u6597\u5206\u6790\u201d\u3002<\/p>\n<p>\u73b0\u5728\u6709\u5305\u62ec Google Analytics \u5728\u5185\u7684\u5404\u79cd\u7f51\u7ad9\uff0c\u8ba9\u60a8\u53ef\u4ee5\u5bf9\u81ea\u5df1\u7684\u7f51\u7ad9\u8fdb\u884c\u5206\u6790\u3002\u800c Similarweb \u5219\u53ef\u4ee5\u8ba9\u60a8\u4e00\u7aa5\u7ade\u4e89\u5bf9\u624b\u7684\u8868\u73b0\u3002\u8fd9\u4e9b\u4fe1\u606f\u5c06\u5e2e\u52a9\u60a8\u8bc6\u522b\u6210\u529f\u7684\u3001\u9ad8\u8f6c\u5316\u7387\u7684\u6f0f\u6597\uff0c\u4ece\u800c\u6709\u673a\u4f1a\u8fdb\u884c\u8c03\u6574\u3002<\/p>\n<p>2) \u4ee5\u5173\u952e\u8bcd\u4e3a\u57fa\u7840\u76d1\u6d4b\u9700\u6c42<\/p>\n<p>\u51c6\u786e\u4e86\u89e3\u8bbf\u95ee\u8005\u5728\u60a8\u6240\u5c5e\u9886\u57df\u5185\u7684\u5404\u4e2a\u4e0d\u540c\u7f51\u7ad9\u641c\u7d22\u4ec0\u4e48\uff0c\u4ee5\u4e86\u89e3<a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/keyword-research\/\">\u54ea\u4e9b\u5173\u952e\u8bcd\u6700\u6709\u6548<\/a>\uff0c\u5e76\u6700\u7ec8\u8f6c\u5316\u6700\u591a\u7684\u8bbf\u95ee\u8005\u3002\u5229\u7528\u8fd9\u4e9b\u4fe1\u606f\u6765\u786e\u5b9a\u5177\u4f53\u7684\u54c1\u724c\u3001\u4ea7\u54c1\u548c\u5174\u8da3\u3002\u5185\u90e8\u5173\u952e\u8bcd\u7ed9\u4e86\u641c\u7d22\u5f15\u64ce\u5173\u952e\u8bcd\u4e00\u4e2a\u4e0d\u540c\u7684\u89c6\u89d2\uff0c\u56e0\u4e3a\u60a8\u5c06\u80fd\u4e86\u89e3\u90a3\u4e9b\u5df2\u6709\u5f88\u9ad8\u8d2d\u4e70\u610f\u5411\u7684\u8bbf\u95ee\u8005\u7684\u671f\u671b\uff0c\u4ece\u800c\u80fd\u591f\u6539\u5584\u60a8\u7684\u6f0f\u6597\u548c\u7528\u6237\u4f53\u9a8c\u3002<\/p>\n<p>3) \u6536\u96c6\u9886\u5148\u5e02\u573a\u4e0a\u7c7b\u522b\u7ea7\u7684\u7ec6\u7c92\u5ea6\u6570\u636e<\/p>\n<p>\u6536\u96c6<b>\u4e9a\u9a6c\u900a<\/b>\u3001<b>\u6c83\u5c14\u739b<\/b>\u548c <b>eBay<\/b> \u7b49\u9886\u5148\u5e02\u573a\u4e0a\u7684\u7c7b\u522b\u7ea7\u6570\u636e\u3002\u8fd9\u5c06\u4f7f\u6570\u5b57\u96f6\u552e\u5546\u3001<a href=\"https:\/\/www.similarweb.com\/blog\/ecommerce\/retail-insights\/top-fastest-growing-d2c-brands-q3-2021\/\">\u76f4\u63a5\u9762\u5411\u6d88\u8d39\u8005 (D2C) \u7684\u54c1\u724c<\/a>\uff0c\u5982 Getawair\u3001Prime \u548c Ruggable\u3001\u4e9a\u9a6c\u900a\u5356\u5bb6\u548c\u5176\u4ed6\u4e2d\u5c0f\u578b\u4f01\u4e1a (SMB) \u80fd\u591f\u4e86\u89e3\u5e76\u5ea6\u91cf\u4ed6\u4eec\u5728\u5e02\u573a\u4e0a\u7684\u8868\u73b0\u4e0e\u5927\u4f01\u4e1a\u7684\u5dee\u8ddd\u3002\u5bc6\u5207\u5173\u6ce8\u5e02\u573a\u4e0a\u7684\u7c7b\u522b\u7ea7\u6570\u636e\u5c06\u4f7f\u60a8\u6df1\u5165\u4e86\u89e3\u6d88\u8d39\u8005\u9700\u6c42\u7684\u53d8\u5316\uff0c\u4ee5\u53ca\u5982\u4f55\u76f8\u5e94\u5730\u8c03\u6574\u60a8\u7684\u6f0f\u6597\u3002<\/p>\n<div id=\"attachment_52564\" style=\"width: 1860px\" class=\"wp-caption alignnone\"><img decoding=\"async\" aria-describedby=\"caption-attachment-52564\" class=\"wp-image-52564 size-full\" title=\"conversion analysis by custom categories\" src=\"https:\/\/www.similarweb.com\/corp\/wp-content\/uploads\/2020\/12\/Create-custom-groups-for-an-apples-to-apples-analysis-and-deep-dive-into-category-level-data.png\" alt=\"conversion analysis by custom categories\" width=\"1850\" height=\"1080\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/12\/Create-custom-groups-for-an-apples-to-apples-analysis-and-deep-dive-into-category-level-data.png 1850w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/12\/Create-custom-groups-for-an-apples-to-apples-analysis-and-deep-dive-into-category-level-data-300x175.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/12\/Create-custom-groups-for-an-apples-to-apples-analysis-and-deep-dive-into-category-level-data-1024x598.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/12\/Create-custom-groups-for-an-apples-to-apples-analysis-and-deep-dive-into-category-level-data-768x448.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/12\/Create-custom-groups-for-an-apples-to-apples-analysis-and-deep-dive-into-category-level-data-1536x897.png 1536w\" sizes=\"(max-width: 1850px) 100vw, 1850px\" \/><p id=\"caption-attachment-52564\" class=\"wp-caption-text\"><i>\u521b\u5efa\u81ea\u5b9a\u4e49\u7ec4\uff0c\u8fdb\u884c\u6709\u9488\u5bf9\u6027\u6bd4\u8f83\u7684\u5206\u6790\uff0c\u5e76\u6df1\u5165\u7814\u7a76\u7c7b\u522b\u7ea7\u6570\u636e\u3002<\/i><\/p><\/div>\n<p>4) \u5206\u6790\u7f51\u4e0a\u8d2d\u7269\u7684\u7c98\u6027<\/p>\n<p>\u7c98\u6027\u5ea6\u91cf\u7684\u662f\u5fe0\u8bda\u5ea6\uff0c\u4f8b\u5982\uff0c\u6d88\u8d39\u8005\u6bcf\u6708\u5728\u60a8\u7684\u7f51\u7ad9\u4e0a\u8d2d\u4e70\u591a\u5c11\u6b21\u4ea7\u54c1\u3002\u4e86\u89e3\u4e00\u4e2a\u6708\u5185\u7684\u7c98\u6027\u60c5\u51b5\u5c06\u4f7f\u60a8\u80fd\u591f\u521b\u5efa\u6210\u529f\u7684\u5468\u671f\u6027\u8425\u9500\u6d3b\u52a8\u3002\u901a\u8fc7\u63a2\u6d4b\u5230\u5982\u7c98\u6027\u7a81\u7136\u4e0b\u964d\u7b49\u6f0f\u6597\u95ee\u9898\uff0c\u60a8\u53ef\u80fd\u4f1a\u53d1\u73b0\u60a8\u5ba2\u6237\u7684\u5fe0\u8bda\u5ea6\u4e0d\u5c3d\u5982\u4eba\u610f\u3002\u60a8\u7684\u5ba2\u6237\u5728\u60a8\u7f51\u7ad9\u4e0a\u548c\u5176\u4ed6\u7f51\u7ad9\u4e0a\u7684\u8d2d\u7269\u4e60\u60ef\uff0c\u5c06\u4f7f\u60a8\u6df1\u5165\u4e86\u89e3\u4ed6\u4eec\u7684\u884c\u4e3a\u548c\u4ec0\u4e48\u80fd\u5bfc\u81f4\u4ed6\u4eec\u53d1\u751f\u8f6c\u5316\u3002<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-53153 size-full\" title=\"Increase Website Conversions with Similarweb\" src=\"https:\/\/www.similarweb.com\/corp\/wp-content\/uploads\/2020\/12\/2767_Conversion-analysis-01.png\" alt=\"Conversion funnel illustration\" width=\"1251\" height=\"834\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/12\/2767_Conversion-analysis-01.png 1251w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/12\/2767_Conversion-analysis-01-300x200.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/12\/2767_Conversion-analysis-01-1024x683.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/12\/2767_Conversion-analysis-01-768x512.png 768w\" sizes=\"(max-width: 1251px) 100vw, 1251px\" \/><\/p>\n<p>5) \u6c47\u96c6\u957f\u8fbe 37 \u4e2a\u6708\u7684\u5386\u53f2\u6570\u636e<\/p>\n<p>\u5728\u7535\u5b50\u5546\u52a1\u9886\u57df\uff0c\u5168\u5e74\u8868\u73b0\u6709\u8d77\u4f0f\u5e76\u4e0d\u5947\u602a\u3002\u91c7\u7528\u4ece 1 \u5230 37 \u4e2a\u6708\u4e0d\u7b49\u7684\u591a\u4e2a\u8de8\u671f (PoP) \u6570\u636e\u70b9\uff0c\u60a8\u5c31\u53ef\u4ee5\u786e\u5b9a\u5b63\u8282\u8d8b\u52bf\u548c\u5b8f\u89c2\u8d8b\u52bf\uff0c\u540c\u65f6\u5bf9\u73b0\u6709\u7b56\u7565\u5b9e\u65bd\u6539\u53d8\u3002\u5982\u679c\u60a8\u53ef\u4ee5\u786e\u5b9a<a href=\"https:\/\/www.similarweb.com\/corp\/zh\/holiday-shopping\/\">\u5047\u65e5\u8d2d\u7269\u5b63<\/a>\u4e0e\u5168\u5e74\u7684\u7279\u5b9a\u8d8b\u52bf\uff0c\u5c31\u80fd\u5728\u4e00\u5e74\u4e2d\u6b63\u786e\u7684\u65f6\u95f4\u91cc\u5c06\u60a8\u7684 SEO \u548c <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/sem-ppc\/what-is-ppc-keyword-research-and-why-is-it-important\/\">PPC \u5173\u952e\u8bcd\u7814\u7a76\u6210\u679c<\/a>\u548c\u8f6c\u5316\u6f0f\u6597\u96c6\u4e2d\u5728\u8fd9\u4e9b\u8bcd\u4e0a\u3002<\/p>\n<p>6) \u5c06\u7b80\u5355\u7075\u6d3b\u7684\u6570\u636e\u9a71\u52a8\u578b\u5206\u6790\u7528\u4e8e\u8f6c\u5316\u7387\u8ddf\u8e2a<\/p>\n<p>\u5206\u6790\u7684\u4f5c\u7528\u56fa\u7136\u5de8\u5927\uff0c\u4f46\u5fc5\u987b\u8981\u8f7b\u677e\u5730\u52a0\u4ee5\u4f7f\u7528\u548c\u5206\u4eab\uff0c\u624d\u80fd\u5c06\u4e4b\u53d1\u6325\u51fa\u6765\u3002Similarweb \u8ba9\u60a8\u6709\u673a\u4f1a\u521b\u5efa\u81ea\u5b9a\u4e49\u7684\u5206\u6790\u7ec4\uff0c\u5e76\u8f7b\u677e\u5feb\u901f\u5730\u5bfc\u51fa\u60a8\u60f3\u8981\u7684\u6570\u636e\u3002\u8fd9\u5c31\u4f7f\u5f97\u60a8\u4e0e\u56e2\u961f\u8fdb\u884c\u5185\u90e8\u5206\u4eab\u53d8\u5f97\u8f7b\u800c\u6613\u4e3e\uff0c\u4ece\u800c\u6709\u65f6\u95f4\u4e13\u6ce8\u4e8e\u91cd\u8981\u7684\u4e8b\u60c5\uff08\u6bd4\u5982\u600e\u6837\u63d0\u9ad8\u8f6c\u5316\u7387\uff09\u3002<\/p>\n<div id=\"attachment_52565\" style=\"width: 1858px\" class=\"wp-caption alignnone\"><img decoding=\"async\" aria-describedby=\"caption-attachment-52565\" class=\"wp-image-52565 size-full\" title=\"conversion performance visualization\" src=\"https:\/\/www.similarweb.com\/corp\/wp-content\/uploads\/2020\/12\/Gain-a-clear-visualization-of-conversion-performance-across-a-group-of-websites-in-your-industry.png\" alt=\"conversion performance visualization\" width=\"1848\" height=\"1080\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/12\/Gain-a-clear-visualization-of-conversion-performance-across-a-group-of-websites-in-your-industry.png 1848w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/12\/Gain-a-clear-visualization-of-conversion-performance-across-a-group-of-websites-in-your-industry-300x175.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/12\/Gain-a-clear-visualization-of-conversion-performance-across-a-group-of-websites-in-your-industry-1024x598.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/12\/Gain-a-clear-visualization-of-conversion-performance-across-a-group-of-websites-in-your-industry-768x449.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/12\/Gain-a-clear-visualization-of-conversion-performance-across-a-group-of-websites-in-your-industry-1536x898.png 1536w\" sizes=\"(max-width: 1848px) 100vw, 1848px\" \/><p id=\"caption-attachment-52565\" class=\"wp-caption-text\"><i>\u83b7\u5f97\u6e05\u6670\u7684\u53ef\u89c6\u5316\u4fe1\u606f\uff0c\u4e86\u89e3\u60a8\u6240\u5728\u884c\u4e1a\u7684\u4e00\u7ec4\u7f51\u7ad9\u7684\u8f6c\u5316\u7387\u8868\u73b0<\/i><\/p><\/div>\n<p>7) \u83b7\u77e5\u884c\u4e1a\u6807\u6746\u5206\u6790\u7ed3\u679c<\/p>\n<p>\u60a8\u7684\u6700\u7ec8\u76ee\u7684\u662f\u5728\u4e00\u4f17\u7ade\u4e89\u5bf9\u624b\u4e2d\u8131\u9896\u800c\u51fa\u3002\u4f46\u95ee\u9898\u5728\u4e8e\uff0c\u60a8\u53ef\u80fd\u4e0d\u6e05\u695a\u81ea\u5df1\u4e0e\u4ed6\u4eba\u76f8\u6bd4\u5904\u4e8e\u4f55\u79cd\u4f4d\u7f6e\u3002<\/p>\n<p>Similarweb \u53ef\u4ee5\u8ba9\u60a8\u83b7\u77e5\u76f8\u5173\u884c\u4e1a\u548c\u90e8\u95e8\u7684\u5e73\u5747\u6c34\u5e73\uff0c\u4f8b\u5982\uff0c\u7535\u5b50\u5546\u52a1\u548c<a href=\"https:\/\/www.similarweb.com\/blog\/research\/business-benchmarking\/financial-services-benchmarks-metrics\/\">\u91d1\u878d\u670d\u52a1<\/a>\u7f51\u7ad9\u7684<a href=\"https:\/\/www.similarweb.com\/blog\/ecommerce\/retail-insights\/ecommerce-benchmarks-metrics\/\">\u6807\u6746\u5206\u6790<\/a>\u4ee5\u53ca\u6bcf\u6b21\u8bbf\u95ee\u7684\u9875\u9762\u6570\u3001\u5e73\u5747\u8bbf\u95ee\u65f6\u95f4\u3001\u8f6c\u5316\u7387\u7b49\u5173\u952e<a href=\"https:\/\/www.similarweb.com\/blog\/research\/business-benchmarking\/benchmarking-engagement-metrics\/\">\u7528\u6237\u53c2\u4e0e\u6307\u6807<\/a>\u3002\u60a8\u5c06\u80fd\u591f\u770b\u5230\u60a8\u7684\u7f51\u7ad9\u6216\u4e1a\u52a1\u4e0e\u9876\u7ea7\u7ade\u4e89\u5bf9\u624b\u76f8\u6bd4\u5982\u4f55\uff0c\u4ece\u800c\u80fd\u591f\u4e13\u6ce8\u4e8e\u5236\u5b9a\u6b63\u786e\u7684\u6218\u7565\u548c<a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/sem-ppc\/marketing-tactics\/\">\u8425\u9500\u6218\u672f<\/a>\u3002<\/p>\n<div id=\"attachment_52567\" style=\"width: 1862px\" class=\"wp-caption alignnone\"><img decoding=\"async\" aria-describedby=\"caption-attachment-52567\" class=\"wp-image-52567 size-full\" title=\"Watch industry trends\" src=\"https:\/\/www.similarweb.com\/corp\/wp-content\/uploads\/2020\/12\/Learn-from-the-leading-companies-in-your-industry-and-fine-tune-your-content-accordingly.png\" alt=\"Watch industry trends\" width=\"1852\" height=\"1080\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/12\/Learn-from-the-leading-companies-in-your-industry-and-fine-tune-your-content-accordingly.png 1852w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/12\/Learn-from-the-leading-companies-in-your-industry-and-fine-tune-your-content-accordingly-300x175.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/12\/Learn-from-the-leading-companies-in-your-industry-and-fine-tune-your-content-accordingly-1024x597.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/12\/Learn-from-the-leading-companies-in-your-industry-and-fine-tune-your-content-accordingly-768x448.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/12\/Learn-from-the-leading-companies-in-your-industry-and-fine-tune-your-content-accordingly-1536x896.png 1536w\" sizes=\"(max-width: 1852px) 100vw, 1852px\" \/><p id=\"caption-attachment-52567\" class=\"wp-caption-text\"><i>\u5411\u60a8\u6240\u5728\u884c\u4e1a\u7684\u9886\u5148\u516c\u53f8\u5b66\u4e60\uff0c\u5e76\u5bf9\u60a8\u7684\u5185\u5bb9\u8fdb\u884c\u76f8\u5e94\u7684\u7cbe\u7ec6\u8c03\u6574\u3002<\/i><\/p><\/div>\n<p>8) \u8fdb\u884c\u5168\u9762\u7684\u5730\u7406\u7ef4\u5ea6\u5206\u6790<\/p>\n<h4>\u8ffd\u8e2a\u60a8\u5728\u591a\u4e2a\u5730\u533a\u4e0e\u7ade\u4e89\u5bf9\u624b\u6bd4\u8f83\u7684\u8868\u73b0\u60c5\u51b5\u3002\u60a8\u53ef\u4ee5\u7814\u7a76\u7684\u5730\u57df\u548c\u533a\u57df\u6db5\u76d6 40 \u591a\u4e2a\u56fd\u5bb6\/\u5730\u533a\uff0c\u5305\u62ec\u7f8e\u56fd\u3001\u82f1\u56fd\u3001\u5fb7\u56fd\u3001\u65e5\u672c\u548c\u6fb3\u5927\u5229\u4e9a\uff0c\u4ee5\u53ca\u5176\u4ed6\u4e3b\u8981\u5e02\u573a\u3002\u8fd9\u4e9b\u5730\u7406\u7ef4\u5ea6\u7684\u6570\u636e\u4f7f\u60a8\u80fd\u591f\u4e13\u6ce8\u4e8e\u6b63\u786e\u7684\u5e02\u573a\uff0c\u5e76\u6839\u636e\u6bcf\u4e2a\u5730\u533a\u7684\u8d8b\u52bf\u76f8\u5e94\u5730\u8c03\u6574\u60a8\u7684<a href=\"https:\/\/www.similarweb.com\/blog\/research\/digital-analysis\/the-3-rules-for-a-winning-digital-strategy\/\">\u6570\u5b57\u6218\u7565<\/a>\u3002<\/h4>\n<p><a href=\"https:\/\/www.similarweb.com\/corp\/zh\/research\/consumer-journey-tracking\/\"><img decoding=\"async\" class=\"alignnone wp-image-48879\" src=\"https:\/\/www.similarweb.com\/corp\/wp-content\/uploads\/2020\/07\/Blog-Banner-1.png\" alt=\"Similarweb Conversion Analysis\" width=\"615\" height=\"197\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/07\/Blog-Banner-1.png 600w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/07\/Blog-Banner-1-300x96.png 300w\" sizes=\"(max-width: 615px) 100vw, 615px\" \/><\/a><\/p>\n<h2>\u60a8\u5df2\u7ecf\u77e5\u9053\u63a5\u4e0b\u6765\u8be5\u505a\u4ec0\u4e48\u4e86\uff0c\u7acb\u5373\u5f00\u59cb\u5427\uff01<\/h2>\n<p>\u8981\u6539\u5584\u60a8\u7684\u6f0f\u6597\u5e76\u5728\u60a8\u7684\u9886\u57df\u4fdd\u6301\u7ade\u4e89\u529b\uff0c\u8f6c\u5316\u7387\u5206\u6790\u4e0d\u53ef\u4e0d\u505a\u3002\u8ba9 Similarweb \u5c06\u60a8\u7684\u8f6c\u5316\u7387\u5206\u6790\u63d0\u5347\u5230\u65b0\u7684\u6c34\u5e73\u3002<a href=\"https:\/\/www.similarweb.com\/corp\/wp-content\/uploads\/2020\/12\/One-Pager-Similarweb-Conversion-Analysis.pdf\"><b>\u4e0b\u8f7d\u6211\u4eec\u7684\u5355\u9875\u8d44\u6599<\/b><\/a>\uff0c\u4eca\u5929\u5c31\u9884\u7ea6<a href=\"https:\/\/www.similarweb.com\/corp\/zh\/research\/contact-us\/\"><b>\u514d\u8d39\u6f14\u793a<\/b><\/a>\u3002\u4e0e\u6211\u4eec\u7684\u884c\u4e1a\u4e13\u5bb6\u4ea4\u6d41 30 \u5206\u949f\uff0c\u60a8\u5c31\u4f1a\u77e5\u9053\u5982\u4f55\u5728\u4fdd\u6301\u7ade\u4e89\u4f18\u52bf\u7684\u540c\u65f6\u63d0\u9ad8\u5728\u7ebf\u9500\u552e\u989d\u3002<\/p>\n<p>\u8fd9\u91cc\u6709\u4e00\u4e2a\u5173\u4e8e\u5982\u4f55\u64cd\u4f5c\u7684\u7b80\u77ed\u89c6\u9891\uff0c\u6559\u60a8\u5982\u4f55\u5229\u7528 Similarweb \u7684\u8f6c\u5316\u7387\u5206\u6790\u5de5\u5177\u6765\u53d1\u73b0\u5173\u4e8e\u60a8\u7ade\u4e89\u5bf9\u624b\u7684\u6f0f\u6597\u5e95\u90e8\u6d1e\u89c1\uff0c\u5e76\u4e3a\u60a8\u7684\u4e1a\u52a1\u589e\u957f\u521b\u9020\u51fa\u6700\u6709\u6548\u7684\u6570\u5b57\u6218\u7565\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u672c\u535a\u5ba2\u6587\u7ae0\u7cfb\u4e0e <a href=\"https:\/\/www.linkedin.com\/in\/allie-kashkash-19200617\/\">Allie Kashkash 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