{"id":123408,"date":"2022-06-01T07:29:19","date_gmt":"2022-06-01T07:29:19","guid":{"rendered":"https:\/\/www.similarweb.com\/corp\/?p=123408"},"modified":"2022-08-07T15:04:44","modified_gmt":"2022-08-07T15:04:44","slug":"amazon-seo","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/zh\/ecommerce\/amazon-insights\/amazon-seo\/","title":{"rendered":"2022 \u5e74\u4e9a\u9a6c\u900a SEO \u4e13\u5bb6\u4fee\u70bc\u6307\u5357"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">2021 \u5e74\uff0c\u7f8e\u56fd<\/span><a href=\"https:\/\/www.digitalcommerce360.com\/article\/us-ecommerce-sales\/\"> <span style=\"font-weight: 400;\">43.5%<\/span><\/a><span style=\"font-weight: 400;\"> \u7684\u7535\u5b50\u5546\u52a1\u884c\u4e3a\u53d1\u751f\u5728\u4e9a\u9a6c\u900a\u4e0a\u3002\u968f\u7740<\/span><a href=\"https:\/\/www.similarweb.com\/website\/amazon.com\/\"><span style=\"font-weight: 400;\">\u4e9a\u9a6c\u900a<\/span><\/a><span style=\"font-weight: 400;\">\u7ee7\u7eed\u5784\u65ad\u5728\u7ebf\u6d88\u8d39\uff0c\u8fd9\u4e00\u6570\u5b57\u9884\u8ba1\u8fd8\u5c06\u589e\u957f\u3002\u5982\u679c\u60a8\u662f\u4e00\u5bb6\u5e0c\u671b\u5728\u7ebf\u4e0a\u53d1\u529b\u7684\u96f6\u552e\u5546\uff0c\u4e9a\u9a6c\u900a\u4e00\u5b9a\u4e0d\u5bb9\u5ffd\u89c6\uff08<\/span><a href=\"https:\/\/www.businessinsider.com\/nike-stops-selling-amazon-2019-11\"><span style=\"font-weight: 400;\">\u9664\u975e\u60a8\u662f\u8010\u514b<\/span><\/a><span style=\"font-weight: 400;\">\uff09\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u9664\u53bb<\/span><a href=\"https:\/\/www.similarweb.com\/website\/nike.com\/\"><span style=\"font-weight: 400;\">\u8010\u514b<\/span><\/a><span style=\"font-weight: 400;\">\uff0c\u96f6\u552e\u5546\u80fd\u5426\u5b9e\u73b0\u7535\u5b50\u5546\u52a1\u6210\u529f\uff0c\u5728\u5f88\u5927\u7a0b\u5ea6\u4e0a\u53d6\u51b3\u4e8e\u9488\u5bf9\u4e9a\u9a6c\u900a\u641c\u7d22\u4f18\u5316\u60a8\u7684\u5185\u5bb9\u3002\u4e9a\u9a6c\u900a\u641c\u7d22\u5f15\u64ce\u4f18\u5316 (SEO) \u7c7b\u4f3c\u4e8e\u5e94\u7528\u4e8e\u8c37\u6b4c\u7684<\/span><a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/\"><span style=\"font-weight: 400;\">\u641c\u7d22\u5f15\u64ce\u4f18\u5316<\/span><\/a><span style=\"font-weight: 400;\">\u7b56\u7565\uff0c\u4f46\u4e9a\u9a6c\u900a\u6709\u81ea\u5df1\u7684\u7b97\u6cd5\u548c\u6700\u4f73\u5b9e\u8df5\uff0c\u5c06\u8d2d\u7269\u8005\u5e26\u5230\u6b63\u786e\u4ea7\u54c1\u9875\u9762\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5982\u4eca\uff0c<\/span><a href=\"https:\/\/www.oberlo.com\/blog\/amazon-statistics\"><span style=\"font-weight: 400;\">\u4e9a\u9a6c\u900a\u4e0a\u81f3\u5c11\u6709 970 \u4e07\u5356\u5bb6<\/span><\/a><span style=\"font-weight: 400;\">\uff0c\u8fd9\u610f\u5473\u7740\u7ade\u4e89\u5df2\u7136\u767d\u70ed\u5316\u3002<\/span><b>\u4ec5\u7ea6 10% \u7684\u4e9a\u9a6c\u900a\u5356\u5bb6\u6bcf\u5e74\u80fd\u521b\u9020\u81f3\u5c11 10 \u4e07\u7f8e\u5143\u7684\u9500\u552e\u989d\u3002<\/b><span style=\"font-weight: 400;\">\u5982\u679c\u60a8\u60f3\u6210\u4e3a\u8fd9\u4e9b\u5356\u5bb6\u4e2d\u7684\u4e00\u5458\uff0c\u5c31\u9700\u8981\u786e\u4fdd\u60a8\u7684\u4ea7\u54c1\u9875\u9762\u8131\u9896\u800c\u51fa\uff0c\u5e76\u89e6\u53ca\u6f5c\u5728\u987e\u5ba2\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u600e\u6837\u624d\u80fd\u505a\u5230\u8fd9\u4e00\u70b9\u5462\uff1f\u9996\u5148\u60a8\u9700\u8981\u4e86\u89e3\u4e9a\u9a6c\u900a\u641c\u7d22\u5f15\u64ce\u7684\u7b97\u6cd5\uff0c\u7136\u540e\u9488\u5bf9\u4e9a\u9a6c\u900a SEO \u8fdb\u884c\u4f18\u5316\u3002\u8ba9\u6211\u4eec\u9a6c\u4e0a\u5f00\u59cb\u4e86\u89e3\u5427\uff01<\/span><\/p>\n<h2>\u4ec0\u4e48\u662f\u4e9a\u9a6c\u900a SEO\uff1f<\/h2>\n<p><span style=\"font-weight: 400;\">\u4e9a\u9a6c\u900a SEO \u5173\u6ce8\u7684\u662f\u4eba\u4eec\u5728\u7ebf\u4e0a\u8d2d\u7269\u65f6\u4f7f\u7528\u7684\u5173\u952e\u8bcd\u7c7b\u578b\u3002\u4e9a\u9a6c\u900a\u7528\u6237\u4e00\u822c\u90fd\u6709<\/span><a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/search-intent\/\"><span style=\"font-weight: 400;\">\u8f6c\u5316\u641c\u7d22\u610f\u56fe<\/span><\/a><span style=\"font-weight: 400;\">\uff0c\u6240\u4ee5\u60a8\u7684\u5185\u5bb9\u5e94\u4e3a\u6ee1\u8db3\u8fd9\u4e00\u610f\u56fe\u800c\u7279\u522b\u5b9a\u5236\uff0c\u4e14\u5e94\u5305\u62ec\u4eba\u4eec\u5728\u51c6\u5907\u505a\u51fa\u8d2d\u4e70\u51b3\u5b9a\u65f6\u4f7f\u7528\u7684\u8bcd\u7ec4\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5728\u60a8\u7684\u4e9a\u9a6c\u900a\u4ea7\u54c1\u9875\u9762\u4e2d\uff0c\u60a8\u9700\u8981\u5b9a\u4e49\u4ea7\u54c1\u7684\u6807\u9898\u548c\u63cf\u8ff0\uff0c\u4ee5\u53ca\u4ea7\u54c1\u7684\u5173\u952e\u8bcd\u548c\u5176\u4ed6\u4fe1\u606f\u3002\u4ea7\u54c1\u9875\u9762\u7684\u5173\u952e\u8bcd\u4f1a\u5f71\u54cd\u60a8\u5728\u4e9a\u9a6c\u900a\u641c\u7d22\u7ed3\u679c\u4e2d\u7684\u81ea\u7136\u6392\u540d\u3002\u4e0d\u8a00\u800c\u55bb\uff0c\u66f4\u7406\u60f3\u7684\u6392\u540d\u4f1a\u5e26\u6765\u66f4\u591a\u70b9\u51fb\u91cf\uff0c\u6700\u7ec8\u5e26\u6765\u66f4\u591a\u9500\u552e\u989d\u3002\u60a8\u9700\u8981\u5bf9\u81ea\u5df1\u7684\u5185\u5bb9\u8fdb\u884c\u4f18\u5316\uff0c\u4ee5\u4fbf\u51fa\u73b0\u5728\u9760\u524d\u7684\u7ed3\u679c\u4e2d\u3002<\/span><\/p>\n<h2>\u4e9a\u9a6c\u900a\u6392\u540d\u7b97\u6cd5\u5982\u4f55\u8fd0\u4f5c\uff1f<\/h2>\n<p><span style=\"font-weight: 400;\">\u6216\u8bb8\u60a8\u5df2\u542c\u8bf4\u8fc7 a9 \u7b97\u6cd5\uff0c\u8be5\u7b97\u6cd5\u540e\u6765\u5347\u7ea7\u4e3a a10 \u7b97\u6cd5\u3002\u867d\u7136\u4e9a\u9a6c\u900a\u5e76\u6ca1\u6709\u6b63\u5f0f\u5ba3\u5e03\u5347\u7ea7\uff0c\u4f46\u719f\u77e5\u4e9a\u9a6c\u900a\u7684\u8fbe\u4eba\u4eec\u6700\u8fd1\u6ce8\u610f\u5230 a9 \u53d1\u751f\u4e86\u4e00\u4e9b\u53d8\u5316\uff0c\u56e0\u6b64\u5f00\u59cb\u5c06\u66f4\u65b0\u540e\u7684\u7248\u672c\u79f0\u4e3a a10\u3002a9 \u7b97\u6cd5\u66f4\u5bb9\u6613\u7406\u89e3\uff0c\u6240\u4ee5\u6211\u4eec\u5148\u6765\u8ba8\u8bba\u5b83\u662f\u5982\u4f55\u8fd0\u4f5c\u7684\uff0c\u7136\u540e\u518d\u6765\u8ba8\u8bba\u5b83\u7684\u53d8\u5316\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">a9 \u7b97\u6cd5\u901a\u8fc7\u4e24\u4e2a\u53c2\u6570\u5bf9\u4ea7\u54c1\u9875\u9762\u8fdb\u884c\u6392\u540d\uff1a\u76f8\u5173\u6027\u548c\u8868\u73b0\u3002\u76f8\u5173\u6027\u4e0e\u60a8\u4ea7\u54c1\u9875\u9762\u4e2d\u7684\u5173\u952e\u8bcd\u4e0e\u641c\u7d22\u5173\u952e\u8bcd\u7684\u5173\u8054\u5ea6\u6709\u5173\uff0c\u800c\u8868\u73b0\u5173\u6ce8\u7684\u662f\u60a8\u7684\u4ea7\u54c1\u9875\u9762\u4e4b\u524d\u7684\u9500\u552e\u60c5\u51b5\u3002\u901a\u8fc7\u8fd9\u4e9b\u6307\u6807\uff0c\u4e9a\u9a6c\u900a a9 \u7b97\u6cd5\u53ef\u4ee5\u786e\u5b9a\u8be5\u4e70\u5bb6\u8fdb\u884c\u8d2d\u4e70\u7684\u53ef\u80fd\u6027\u6709\u591a\u5927\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u6709\u51e0\u4e2a\u56e0\u7d20\u4f1a\u5f71\u54cd\u60a8\u4ea7\u54c1\u9875\u9762\u7684\u76f8\u5173\u6027\u548c\u8868\u73b0\u3002<\/span><\/p>\n<h3>\u76f8\u5173\u56e0\u7d20<\/h3>\n<p><span style=\"font-weight: 400;\">\u4ee5\u4e0b\u662f\u9488\u5bf9\u60a8\u7684\u5173\u952e\u8bcd\u975e\u5e38\u91cd\u8981\u7684\u51e0\u4e2a\u5730\u65b9\u3002\u5bf9\u4e8e\u4ee5\u4e0b\u5217\u51fa\u7684\u5185\u5bb9\u7c7b\u578b\uff0c\u60a8\u5e94\u7eb3\u5165\u76f8\u5173\u7684\u5173\u952e\u8bcd\u3002<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u4ea7\u54c1\u6807\u9898\uff1a<\/b><span style=\"font-weight: 400;\">\u8fd9\u53ef\u80fd\u662f\u5f71\u54cd\u76f8\u5173\u6027\u7684\u9996\u8981\u56e0\u7d20\u3002\u5b83\u5e94\u8be5\u5305\u542b\u4e0e\u60a8\u7684\u4ea7\u54c1\u6700\u76f8\u5173\u7684\u5173\u952e\u8bcd\u3002\u8bf7\u52a1\u5fc5\u4e0d\u8981\u6295\u673a\u53d6\u5de7\uff0c\u4e0d\u73a9\u6587\u5b57\u6e38\u620f\uff01\u5982\u679c\u60a8\u5356\u7684\u662f\u667a\u80fd\u624b\u673a\u5916\u58f3\uff0c\u90a3\u5c31\u8001\u8001\u5b9e\u5b9e\u53eb\u5b83 smartphone case\uff08\u667a\u80fd\u624b\u673a\u58f3\uff09\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u5356\u5bb6\u540d\u79f0\uff1a<\/b><span style=\"font-weight: 400;\">\u5356\u8fd9\u6b3e\u4ea7\u54c1\u7684\u662f\u8c01\uff1f\u5982\u679c\u60a8\u4e13\u6ce8\u4e8e\u67d0\u4e00\u7c7b\u578b\u7684\u4ea7\u54c1\uff0c\u5efa\u8bae\u5728\u60a8\u7684\u5356\u5bb6\u540d\u79f0\u4e2d\u52a0\u5165\u76f8\u5173\u7684\u5173\u952e\u8bcd\u3002\u6bd4\u5982\uff0c\u60a8\u53ef\u4ee5\u7ed9\u81ea\u5df1\u8d77\u540d\u4e3a smartphone accessory guru\uff08\u667a\u80fd\u624b\u673a\u914d\u4ef6\u5927\u5e08\uff09\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u4ea7\u54c1\u63cf\u8ff0\uff1a<\/b><span style=\"font-weight: 400;\">\u5c3d\u91cf\u5305\u62ec\u4e70\u5bb6\u4eec\u53ef\u80fd\u4f1a\u5bfb\u627e\u7684\u6240\u6709\u91cd\u8981\u5173\u952e\u8bcd\u3002\u5982\u679c\u60a8\u5356\u7684\u662f\u5e26\u6709\u72ec\u89d2\u517d\u56fe\u6848\u7684\u534e\u4e3d\u98ce\u667a\u80fd\u624b\u673a\u58f3\uff0c\u5c31\u628a\u8fd9\u4e9b\u8bcd\u90fd\u7528\u4e0a\uff01\u4e9a\u9a6c\u900a\u559c\u6b22\u7ec6\u8282\uff0c\u4f1a\u626b\u63cf\u6bcf\u4e00\u4e2a\u5b57\u773c\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u4ea7\u54c1\u529f\u80fd\uff1a<\/b><span style=\"font-weight: 400;\">\u548c\u4ea7\u54c1\u63cf\u8ff0\u4e00\u6837\uff0c\u4ea7\u54c1\u7279\u5f81\u4e5f\u6709\u52a9\u4e8e\u4e9a\u9a6c\u900a\u53ca\u6f5c\u5728\u4e70\u5bb6\u4e86\u89e3\u60a8\u7684\u4ea7\u54c1\u3002\u5728\u6b64\u5904\uff0c\u60a8\u53ef\u4ee5\u91cd\u70b9\u7a81\u51fa\u4e70\u5bb6\u4eec\u53ef\u80fd\u6b63\u5728\u5bfb\u627e\u7684\u91cd\u8981\u7279\u5f81\u2014\u2014\u4f8b\u5982\uff0c\u60a8\u7684\u624b\u673a\u58f3\u662f\u8f7b\u5de7\u578b\u8fd8\u662f\u575a\u56fa\u8010\u7528\u578b\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u54c1\u724c\u540d\u79f0\uff1a<\/b><span style=\"font-weight: 400;\">\u60a8\u9500\u552e\u7684\u662f\u77e5\u540d\u54c1\u724c\u5417\uff1f\u8fd9\u4e00\u70b9\u7279\u522b\u91cd\u8981\uff0c\u56e0\u4e3a\u4e70\u5bb6\u53ef\u80fd\u4f1a\u641c\u7d22\u7279\u5b9a\u7684\u54c1\u724c\u3002\u6bd4\u65b9\u8bf4\uff0c\u60a8\u7684\u667a\u80fd\u624b\u673a\u58f3\u662f\u7531\u9876\u7ea7\u624b\u673a\u58f3\u5236\u9020\u5546<\/span><a href=\"https:\/\/www.similarweb.com\/website\/spigen.com\/\"> <span style=\"font-weight: 400;\">Spigen<\/span><\/a><span style=\"font-weight: 400;\"> \u5236\u9020\u7684\u3002\u6dfb\u52a0 Spigen \u624b\u673a\u58f3\u4f5c\u4e3a\u5173\u952e\u8bcd\u5bf9\u60a8\u7684\u4e9a\u9a6c\u900a SEO \u6709\u5e2e\u52a9\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u540e\u7aef\u5173\u952e\u8bcd\uff1a<\/b><span style=\"font-weight: 400;\">\u60a8\u7684\u540e\u7aef\u5173\u952e\u8bcd\u5728\u4ea7\u54c1\u9875\u9762\u4e0a\u662f\u4e0d\u53ef\u89c1\u7684\uff0c\u4f46\u4e9a\u9a6c\u900a\u4f1a\u770b\u5230\u5e76\u626b\u63cf\u5b83\u4eec\u3002\u786e\u4fdd\u8fd9\u4e9b\u5173\u952e\u8bcd\u4e0e\u60a8\u9875\u9762\u4e0a\u7684\u5185\u5bb9\u4e00\u81f4\u3002\u8bf7\u6ce8\u610f\uff0c\u5207\u52ff\u5728\u6b64\u5904\u4e00\u80a1\u8111\u585e\u6ee1\u5404\u7c7b<\/span><a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/keyword-stuffing\/\"><span style=\"font-weight: 400;\">\u5173\u952e\u8bcd<\/span><\/a><span style=\"font-weight: 400;\">\uff01<\/span><\/li>\n<\/ul>\n<p><b>\u8868\u73b0\u56e0\u7d20<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u628a\u6240\u6709\u7684\u5173\u952e\u8bcd\u653e\u5728\u6b63\u786e\u7684\u4f4d\u7f6e\u56fa\u7136\u5f88\u597d\uff0c\u4f46\u4e9a\u9a6c\u900a\u7684\u76ee\u6807\u5728\u4e8e\u9500\u552e\uff01\u8be5\u7b97\u6cd5\u65e8\u5728\u4e86\u89e3\u4e00\u6b21\u70b9\u51fb\u5bfc\u81f4\u9500\u552e\u7684\u53ef\u80fd\u6027\u6709\u591a\u5927\uff0c\u8fd9\u610f\u5473\u7740\u8868\u73b0\u4e0e\u5173\u952e\u8bcd\u4e00\u6837\u91cd\u8981\u3002<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u70b9\u51fb\u7387\uff1a<\/b><span style=\"font-weight: 400;\">\u5f53\u60a8\u7684\u4ea7\u54c1\u9875\u9762\u5728\u4e4b\u524d\u7684\u641c\u7d22\u4e2d\u51fa\u73b0\u65f6\uff0c\u8868\u73b0\u5982\u4f55\uff1f\u83b7\u5f97\u70b9\u51fb\u4e86\u5417\uff1f\u8fd8\u662f\u4e70\u5bb6\u4e00\u6643\u800c\u8fc7\uff0c\u7ee7\u7eed\u6d4f\u89c8\u5176\u4ed6\u641c\u7d22\u7ed3\u679c\uff1f\u5982\u679c\u6709\u4eba\u5728\u8fdb\u884c\u641c\u7d22\u540e\u70b9\u51fb\u4e86\u60a8\u7684\u4ea7\u54c1\uff0c\u4e9a\u9a6c\u900a\u5c31\u66f4\u6709\u53ef\u80fd\u518d\u6b21\u4e3a\u540c\u4e00\u641c\u7d22\u8bcd\u63d0\u4f9b\u60a8\u7684\u9875\u9762\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u8f6c\u5316\u7387\uff1a<\/b><span style=\"font-weight: 400;\">\u83b7\u5f97\u70b9\u51fb\u662f\u4e00\u56de\u4e8b\uff0c\u4f46\u8ba9\u987e\u5ba2\u4e0b\u5355\u624d\u66f4\u9999\u3002\u5982\u679c\u60a8\u7684\u9875\u9762\u5728\u7279\u5b9a\u7684\u641c\u7d22\u8bcd\u4e0a\u6709\u5f88\u9ad8\u7684<\/span><a href=\"https:\/\/www.similarweb.com\/blog\/ecommerce\/retail-insights\/ecommerce-conversion-optimization\/\"><span style=\"font-weight: 400;\">\u8f6c\u5316\u7387<\/span><\/a><span style=\"font-weight: 400;\">\uff0c\u4e9a\u9a6c\u900a\u5c06\u7ee7\u7eed\u628a\u5b83\u4f5c\u4e3a\u4e00\u4e2a\u641c\u7d22\u7ed3\u679c\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u4ef7\u683c\uff1a<\/b><span style=\"font-weight: 400;\">\u4ef7\u683c\u4f1a\u5f71\u54cd\u8f6c\u5316\u7387\uff0c\u56e0\u6b64\u4ea7\u54c1\u4ef7\u683c\u5fc5\u987b\u4e0e\u8be5\u54c1\u7c7b\u7684\u7c7b\u4f3c\u4ea7\u54c1\u4fdd\u6301\u4e00\u81f4\u3002\u5982\u679c\u5176\u4ed6\u5356\u5bb6\u4ee5\u8f83\u4f4e\u7684\u4ef7\u683c\u51fa\u552e\u540c\u6b3e\u4ea7\u54c1\uff0c\u60a8\u7684\u4ea7\u54c1\u9875\u9762\u5c31\u4e0d\u592a\u53ef\u80fd\u83b7\u5f97\u66dd\u5149\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u56fe\u7247\uff1a<\/b><span style=\"font-weight: 400;\">\u60a8\u7684\u9875\u9762\u5728\u89c6\u89c9\u4e0a\u6709\u5438\u5f15\u529b\u5417\uff1f\u5ba2\u6237\u559c\u6b22\u4ece\u5404\u79cd\u4e0d\u540c\u7684\u89d2\u5ea6\u548c\u89c6\u89d2\u770b\u5230\u9ad8\u8d28\u91cf\u7684\u4ea7\u54c1\u56fe\u7247\u3002\u4e9a\u9a6c\u900a\u4e5f\u4f1a\u5ba1\u67e5\u56fe\u7247\u7684\u8d28\u91cf\u548c\u4f18\u5316\uff0c\u4ee5\u786e\u4fdd\u5feb\u901f\u52a0\u8f7d\u5e76\u5448\u73b0\u4f18\u8d28\u7684\u6d4f\u89c8\u4f53\u9a8c\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u8bc4\u4ef7\uff1a<\/b><span style=\"font-weight: 400;\">\u4e4b\u524d\u987e\u5ba2\u7684\u6ee1\u610f\u5ea6\u5982\u4f55\uff1f\u62e5\u6709\u5927\u91cf\u597d\u8bc4\u4f1a\u63d0\u9ad8\u60a8\u7684\u8f6c\u5316\u7387\u3002a9 \u7b97\u6cd5\u4f1a\u8003\u8651\u987e\u5ba2\u8bc4\u4ef7\u7684\u6570\u91cf\u4ee5\u53ca\u8bc4\u5206\u3002<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-121401\" src=\"https:\/\/www.similarweb.com\/corp\/wp-content\/uploads\/2022\/05\/amazon-seo-product-listing.png\" alt=\"An example of a good product listing on Amazon.\" width=\"1248\" height=\"724\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/05\/amazon-seo-product-listing.png 1248w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/05\/amazon-seo-product-listing-300x174.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/05\/amazon-seo-product-listing-1024x594.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/05\/amazon-seo-product-listing-768x446.png 768w\" sizes=\"(max-width: 1248px) 100vw, 1248px\" \/><\/p>\n<h3>\u4e9a\u9a6c\u900a a10 \u7b97\u6cd5\u6709\u54ea\u4e9b\u4e0d\u540c\u4e4b\u5904\uff1f<\/h3>\n<p><span style=\"font-weight: 400;\">\u73b0\u5728\u6211\u4eec\u5df2\u7ecf\u5bf9 a9 \u7b97\u6cd5\u6709\u6240\u4e86\u89e3\uff0c\u60a8\u6216\u8bb8\u60f3\u77e5\u9053\u4e9a\u9a6c\u900a a10 \u7b97\u6cd5\u6709\u54ea\u4e9b\u53d8\u5316\u3002\u5176\u5b9e\u5728\u6392\u540d\u56e0\u7d20\u4e0a\u6ca1\u6709\u53d8\u5316\u2014\u2014\u4e0a\u8ff0\u6240\u6709\u56e0\u7d20\u5bf9\u4e9a\u9a6c\u900a SEO \u90fd\u81f3\u5173\u91cd\u8981\u3002\u53d1\u751f\u6539\u53d8\u7684\u662f\u6bcf\u4e2a\u56e0\u7d20\u7684\u91cd\u8981\u6027\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u8fd9\u4e9b\u6539\u53d8\u4f3c\u4e4e\u8d4b\u4e88\u4e86\u5ba2\u6237\u4fe1\u53f7\u66f4\u9ad8\u7684\u6743\u91cd\u3002\u5982\u679c\u6211\u4eec\u5f3a\u8c03\u5f97\u4e0d\u591f\uff0c\u90a3\u4e48\u91cd\u8981\u7684\u4fe1\u606f\u518d\u8bf4\u4e00\u904d\uff1a\u4e9a\u9a6c\u900a\u7684\u76ee\u6807\u662f\u9500\u552e\uff01a10 \u7b97\u6cd5\u6539\u8fdb\u4e86\u7406\u89e3\u641c\u7d22\u610f\u56fe\u7684\u591a\u9879\u6307\u6807\uff0c\u5e76\u5c06\u5ba2\u6237\u5f15\u5411\u6700\u6709\u53ef\u80fd\u5bfc\u81f4\u9500\u552e\u7684\u7ed3\u679c\u3002\u8fd9\u4e00\u66f4\u65b0\u8fd8\u8bbe\u7f6e\u6210\u81ea\u7136\u70b9\u51fb\u4ea7\u751f\u7684\u9500\u552e\u6743\u91cd\u9ad8\u4e8e\u5e7f\u544a\u4ea7\u751f\u7684\u9500\u552e\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u8fd9\u5bf9\u60a8\u610f\u5473\u7740\u4ec0\u4e48\uff1f\u8bf4\u5b9e\u8bdd\uff0c\u610f\u4e49\u4e0d\u5927\u3002\u60a8\u53ea\u9700\u8981\u7ee7\u7eed\u4e13\u6ce8\u4e8e\u63d0\u9ad8\u81ea\u5df1\u7684\u76f8\u5173\u6027\u548c\u8868\u73b0\uff01\u968f\u7740\u4e9a\u9a6c\u900a\u4e0d\u65ad\u53d1\u5c55\u5e76\u83b7\u5f97\u66f4\u591a\u6570\u636e\uff0c\u8be5\u516c\u53f8\u53ef\u80fd\u4f1a\u7ee7\u7eed\u6539\u8fdb\u7b97\u6cd5\u3002\u8bf4\u4e0d\u5b9a\u54ea\u5929 a11 \u5c31\u4f1a\u987a\u52bf\u800c\u751f\uff01<\/span><\/p>\n<h2>\u4e3a\u4ec0\u4e48\u8981\u4f18\u5316\u60a8\u7684\u4e9a\u9a6c\u900a SEO \u7b56\u7565\uff1f<\/h2>\n<p><span style=\"font-weight: 400;\">\u6211\u4eec\u5df2\u7ecf\u63d0\u5230\uff0c\u51e0\u4e4e\u4e00\u534a\u7684\u7535\u5b50\u5546\u52a1\u884c\u4e3a\u90fd\u53d1\u751f\u5728\u4e9a\u9a6c\u900a\u4e0a\uff0c\u800c\u4e14\u6709\u8fd1 1000 \u4e07\u5356\u5bb6\u5728\u4e9a\u9a6c\u900a\u4e0a\u552e\u5356\u4ea7\u54c1\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5982\u679c\u6211\u4eec\u8fd8\u544a\u8bc9\u60a8\uff0c\u5728\u7f8e\u56fd\uff0c<\/span><a href=\"https:\/\/assets.aboutamazon.com\/9b\/84\/05cb2fc14da18e4574a5132f675a\/amazon-smb-report-2021.pdf\"><span style=\"font-weight: 400;\">\u6bcf\u4e00\u5206\u949f\u4e9a\u9a6c\u900a\u4e0a\u5c31\u6709 7400 \u4ef6\u4ea7\u54c1\u88ab\u5356\u51fa<\/span><\/a><span style=\"font-weight: 400;\">\uff1f\u5e76\u4e14\uff0c\u5728 2021 \u5e74\uff0c\u7f8e\u56fd\u4f01\u4e1a\u5728\u4e9a\u9a6c\u900a\u4e0a\u5b9e\u73b0\u4e86\u5e73\u5747 20 \u4e07\u7f8e\u5143\u7684\u9500\u552e\u989d\uff1f\u53e6\u5916\uff0c2021 \u5e74<\/span><a href=\"https:\/\/www.globenewswire.com\/news-release\/2021\/11\/16\/2335548\/0\/en\/Report-67-of-Americans-Shop-on-Amazon-for-Holiday-Gifts-But-Consumers-Prefer-to-Shop-for-Branded-Gifts-on-Walmart-com.html\"> <span style=\"font-weight: 400;\">67% \u7684\u5728\u7ebf\u6d88\u8d39\u8005\u90fd\u662f\u5728\u4e9a\u9a6c\u900a<\/span><\/a><span style=\"font-weight: 400;\">\u4e0a\u8fdb\u884c\u7f51\u8d2d\uff1f<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5982\u679c\u60a8\u60f3\u4ece\u4e2d\u5206\u4e00\u676f\u7fb9\uff0c\u5c31\u8981\u786e\u4fdd\u81ea\u5df1\u7684\u4ea7\u54c1\u9875\u9762\u5728\u4e9a\u9a6c\u900a\u641c\u7d22\u5f15\u64ce\u4e0a\u83b7\u5f97\u663e\u793a\u3002\u60a8\u7684\u8c37\u6b4c<\/span><a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/complete-guide-for-a-high-impact-seo-strategy\/\"> <span style=\"font-weight: 400;\">SEO \u7b56\u7565<\/span><\/a><span style=\"font-weight: 400;\">\u56fa\u7136\u91cd\u8981\uff0c\u4f46\u5bf9\u4e8e\u4e9a\u9a6c\u900a SEO \u6765\u8bf4\u8fd8\u4e0d\u591f\u3002\u60a8\u9700\u8981\u5c31\u8f6c\u5316\u610f\u56fe\u5bf9\u5185\u5bb9\u8fdb\u884c\u4f18\u5316\uff0c\u624d\u80fd\u63d0\u5347\u9500\u552e\u989d\u3002<\/span><\/p>\n<h2>\u4e3a\u4ec0\u4e48\u4e9a\u9a6c\u900a\u5728\u4ea7\u54c1\u641c\u7d22\u4e2d\u9065\u9065\u9886\u5148<\/h2>\n<p><span style=\"font-weight: 400;\">\u8ba9\u6211\u4eec\u540e\u9000\u4e00\u6b65\u6765\u770b\u770b<\/span><a href=\"https:\/\/www.similarweb.com\/blog\/ecommerce\/retail-insights\/buyer-decision-process\/\"><span style=\"font-weight: 400;\">\u4e70\u5bb6\u51b3\u7b56\u8fc7\u7a0b<\/span><\/a><span style=\"font-weight: 400;\">\uff0c\u56e0\u4e3a\u4e70\u5bb6\u6240\u5904\u7684\u8d2d\u4e70\u65c5\u7a0b\u9636\u6bb5\u4f1a\u5f71\u54cd\u5176\u641c\u7d22\u65b9\u5f0f\u3002\u8fd9\u4e2a\u8fc7\u7a0b\u59cb\u4e8e\u4ed6\u4eec\u53d1\u73b0\u9700\u6c42\u4e4b\u65f6\u3002\u4ed6\u4eec\u7684\u4e0b\u4e00\u6b65\u662f\u6536\u96c6\u4fe1\u606f\u3002\u4e3e\u4e2a\u4f8b\u5b50\uff0c\u67d0\u4eba\u60f3\u4e70\u4e00\u4e2a\u65b0\u70e4\u7bb1\u3002\u4ed6\u4eec\u4f1a\u53bb<\/span><a href=\"https:\/\/www.similarweb.com\/website\/google.com\/\"><span style=\"font-weight: 400;\">\u8c37\u6b4c<\/span><\/a><span style=\"font-weight: 400;\">\u641c\u7d22 best oven brands\uff08\u6700\u4f73\u70e4\u7bb1\u54c1\u724c\uff09\u6216 oven reviews\uff08\u70e4\u7bb1\u6d4b\u8bc4\uff09\u3002\u8fd9\u4e2a\u4eba\u53ef\u80fd\u4f1a\u82b1\u5f88\u591a\u65f6\u95f4\u5728\u8c37\u6b4c\u4e0a\u9605\u8bfb\u5173\u4e8e\u70e4\u7bb1\u7684\u6587\u7ae0\u3001\u6d88\u8d39\u8005\u62a5\u544a\u4ee5\u53ca\u5176\u4ed6\u4fe1\u606f\uff0c\u7136\u540e\u518d\u8bc4\u4f30\u5907\u9009\u4ea7\u54c1\uff0c\u5e76\u51b3\u5b9a\u6700\u7ec8\u8d2d\u4e70\u54ea\u4e00\u6b3e\u70e4\u7bb1\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4e0b\u4e00\u6b65\u662f\u4ec0\u4e48\uff1f\u8d2d\u4e70\u3002\u5728\u8fd9\u4e2a\u65f6\u95f4\u70b9\uff0c\u4e70\u5bb6\u5df2\u7ecf\u77e5\u9053\u81ea\u5df1\u60f3\u8981\u7684\u662f\u4ec0\u4e48\u3002\u7531\u4e8e\u4e9a\u9a6c\u900a\u662f\u4e00\u5bb6\u503c\u5f97\u4fe1\u8d56\u7684\u96f6\u552e\u5546\uff0c\u4ed6\u4eec\u5f88\u6709\u53ef\u80fd\u4f1a\u53bb\u90a3\u91cc\u5bfb\u627e\u5408\u9002\u7684\u4f18\u60e0\u4ea7\u54c1\u3002\u5f53\u6b64\u4eba\u5728\u4e9a\u9a6c\u900a\u4e0a\u8fdb\u884c\u641c\u7d22\u65f6\uff0c\u5c31\u5df2\u7ecf\u6253\u7b97\u8d2d\u4e70\u4e86\u3002\u60a8\u81ea\u7136\u5e0c\u671b\u60a8\u7684\u4ea7\u54c1\u51fa\u73b0\u5728\u641c\u7d22\u7ed3\u679c\u4e2d\uff0c\u5e76\u5e78\u8fd0\u5730\u88ab\u4e70\u5bb6\u6311\u4e2d\uff0c\u8ba9\u4ed6\/\u5979\u4e70\u5230\u81ea\u5df1\u5fc3\u4eea\u7684\u70e4\u7bb1\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5982\u679c\u60a8\u662f\u8fd9\u6837\u60f3\u7684\uff0c\u90a3<\/span><i><span style=\"font-weight: 400;\">\u8c37\u6b4c\u8d2d\u7269\u5462\uff1f\u8fd9\u4e2a\u5e73\u53f0\u5bf9\u6211\u6765\u8bf4\u8fd8\u4e0d\u591f\u597d\u5417\uff1f<\/span><\/i><span style=\"font-weight: 400;\">\u518d\u60f3\u4e00\u60f3\u5427\u3002<\/span><a href=\"https:\/\/www.nytimes.com\/2021\/03\/27\/technology\/google-shopping-amazon.html\"> <span style=\"font-weight: 400;\">\u8c37\u6b4c\u6b63\u8bd5\u56fe\u4e0e\u4e9a\u9a6c\u900a\u7ade\u4e89<\/span><\/a><span style=\"font-weight: 400;\">\uff0c\u5e76\u52aa\u529b\u5728\u7535\u5b50\u5546\u52a1\u9886\u57df\u83b7\u5f97\u4e00\u5e2d\u4e4b\u5730\uff0c\u4f46\u5230\u76ee\u524d\u4e3a\u6b62\u6536\u6548\u751a\u5fae\u3002\u4e0e\u4e9a\u9a6c\u900a\u7684\u9500\u552e\u989d\u76f8\u6bd4\uff0c\u8c37\u6b4c\u8d2d\u7269\u7684\u9500\u552e\u989d\u4e0d\u503c\u4e00\u63d0\uff0c\u4eba\u4eec\u4f3c\u4e4e\u6ca1\u6709\u5174\u8da3\u6253\u7834\u5728\u4e9a\u9a6c\u900a\u4e0a\u8d2d\u7269\u7684\u4e60\u60ef\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5982\u679c\u60a8\u5728\u505a\u5e7f\u544a\uff0c<\/span><a href=\"https:\/\/www.webfx.com\/blog\/marketing\/google-shopping-vs-amazon\/\"><span style=\"font-weight: 400;\">\u4e9a\u9a6c\u900a\u7684\u5e73\u5747\u5355\u6b21\u70b9\u51fb\u6210\u672c\u4e5f\u6bd4\u8c37\u6b4c\u4f4e\u5f97\u591a<\/span><\/a><span style=\"font-weight: 400;\">\u3002\u8c37\u6b4c\u7684\u5355\u8bcd\u70b9\u51fb\u6210\u672c (CPC) \u5e73\u5747\u4e3a 1.16 \u7f8e\u5143\uff0c\u800c\u4e9a\u9a6c\u900a\u5219\u4e3a 0.77 \u7f8e\u5143\u3002\u8fd9\u4e00\u5de8\u5927\u7684\u4ef7\u5dee\uff0c\u53ef\u80fd\u51b3\u5b9a\u60a8\u662f\u8d54\u662f\u8d5a\uff01<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u60a8\u7684\u4e0b\u4e00\u4e2a\u95ee\u9898\u6216\u8bb8\u662f\uff1a\u6211\u53ef\u4ee5\u5728\u4e9a\u9a6c\u900a\u548c\u8c37\u6b4c\u8d2d\u7269\u4e0a\u540c\u65f6\u9500\u552e\u4ea7\u54c1\u5417\uff1f\u5f88\u9057\u61be\uff0c\u4e0d\u80fd\u3002<\/span><a href=\"https:\/\/support.google.com\/google-ads\/thread\/11237739\/how-to-get-my-amazon-product-listing-show-up-in-google-shopping-search-results?hl=en\"> <span style=\"font-weight: 400;\">\u8c37\u6b4c\u4e0d\u4f1a\u5141\u8bb8\u60a8\u5728\u5176\u8d2d\u7269\u5e73\u53f0\u4e0a\u67b6\u4e9a\u9a6c\u900a\u4ea7\u54c1<\/span><\/a><span style=\"font-weight: 400;\">\u3002\u4f46\u60a8\u7684\u4e9a\u9a6c\u900a\u4ea7\u54c1\u9875\u9762\u4ecd\u7136\u53ef\u4ee5\u5728\u8c37\u6b4c\u7684\u4e00\u822c\u641c\u7d22\u4e2d\u663e\u793a\u51fa\u6765\uff01\u77e5\u9053\u4e86\u8fd9\u4e00\u70b9\uff0c\u4e13\u6ce8\u4e8e\u5728\u4e9a\u9a6c\u900a\u4e0a\u9500\u552e\u4f3c\u4e4e\u662f\u6bcb\u5eb8\u7f6e\u7591\u7684\u9009\u62e9\u3002<\/span><\/p>\n<h2>\u4e9a\u9a6c\u900a SEO\uff1a\u5927\u5356\u7279\u5356\u7684\u6700\u4f73\u505a\u6cd5\uff01<\/h2>\n<p><span style=\"font-weight: 400;\">\u597d\u4e86\uff0c\u6211\u4eec\u5df2\u7ecf\u8bf4\u5b8c\u4e86\u4e9a\u9a6c\u900a SEO \u7684\u91cd\u8981\u6027\u3002\u73b0\u5728\u6211\u4eec\u6765\u8bf4\u8bf4\uff0c\u60a8\u9700\u8981\u600e\u4e48\u505a\uff0c\u624d\u80fd\u63d0\u9ad8\u60a8\u5728<\/span><a href=\"https:\/\/www.similarweb.com\/top-websites\/category\/e-commerce-and-shopping\/\"><span style=\"font-weight: 400;\">\u5168\u7403\u6700\u5927\u7684\u7535\u5b50\u5546\u52a1\u7f51\u7ad9<\/span><\/a><span style=\"font-weight: 400;\">\u4e0a\u7684\u9500\u552e\u989d\u3002<\/span><\/p>\n<h3>1. \u7814\u7a76\u5173\u952e\u8bcd<\/h3>\n<p><span style=\"font-weight: 400;\">\u5982\u679c\u60a8\u5df2\u4e3a\u8c37\u6b4c\u5236\u5b9a\u4e86 SEO \u7b56\u7565\uff0c\u6216\u8bb8\u8ba4\u4e3a\u81ea\u5df1\u53ef\u4ee5\u8df3\u8fc7\u8fd9\u4e00\u6b65\u9aa4\u3002\u867d\u7136\u60a8\u5728\u8c37\u6b4c\u4e0a\u4f7f\u7528\u7684\u8bb8\u591a\u5173\u952e\u8bcd\u5728\u4e9a\u9a6c\u900a\u4e0a\u4e5f\u662f\u594f\u6548\u7684\uff0c\u4f46\u60a8\u4ecd\u7136\u9700\u8981\u4e13\u95e8\u4e3a\u4e9a\u9a6c\u900a\u8fdb\u884c<\/span><a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/keyword-research\/\"><span style=\"font-weight: 400;\">\u5173\u952e\u8bcd\u7814\u7a76<\/span><\/a><span style=\"font-weight: 400;\">\u3002\u4e3a\u4e86\u66f4\u597d\u5730\u7406\u89e3\u8fd9\u4e00\u70b9\uff0c\u6211\u4eec\u56de\u8fc7\u5934\u6765\u770b\u770b\u524d\u9762\u6240\u8bf4\u7684\u641c\u7d22\u610f\u56fe\u3002\u60f3\u4e70\u70e4\u7bb1\u7684\u4eba\u53ef\u80fd\u4f1a\u5728\u8c37\u6b4c\u548c\u4e9a\u9a6c\u900a\u4e0a\u641c\u7d22\u4e0d\u540c\u7684\u5173\u952e\u8bcd\u3002\u5728\u8c37\u6b4c\u4e0a\uff0c\u4ed6\u4eec\u53ef\u80fd\u641c\u7d22\u7684\u662f best selling ovens\uff08\u4eba\u6c14\u7545\u9500\u70e4\u7bb1\uff09\uff1b\u4f46\u5728\u4e9a\u9a6c\u900a\u4e0a\uff0c\u66f4\u6709\u53ef\u80fd\u4f1a\u8f93\u5165 convection oven with broil settings\uff08\u5e26\u7099\u70e4\u529f\u80fd\u7684\u5bf9\u6d41\u70e4\u7bb1\uff09\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u60a8\u53ef\u4ee5\u7528 best selling ovens\uff08\u4eba\u6c14\u7545\u9500\u70e4\u7bb1\uff09\u4f5c\u4e3a\u60a8\u5728\u8c37\u6b4c\u4e0a\u7684\u5173\u952e\u8bcd\u4e4b\u4e00\uff0c\u4f46\u4e9a\u9a6c\u900a\u5e76\u4e0d\u559c\u6b22 best-selling\uff08\u7545\u9500\uff09\u6216 #1\uff08\u7b2c\u4e00\uff09\u8fd9\u7c7b\u5e26\u4e3b\u89c2\u8272\u5f69\u7684\u5173\u952e\u8bcd\uff0c\u56e0\u6b64\u4f1a\u5ffd\u7565\u5b83\u4eec\u3002\u60a8\u9700\u8981\u9488\u5bf9\u4e9a\u9a6c\u900a\u8fdb\u884c\u5177\u4f53\u7684\u5173\u952e\u8bcd\u7814\u7a76\uff0c\u628a\u91cd\u70b9\u653e\u5728\u9ad8\u610f\u5411\u7684\u641c\u7d22\u4e0a\uff0c\u5373\u4eba\u4eec\u5728\u660e\u786e\u4e86\u81ea\u5df1\u60f3\u4e70\u4ec0\u4e48\u65f6\u4f1a\u600e\u4e48\u8f93\u5165\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4f7f\u7528\u50cf Similarweb <\/span><a href=\"https:\/\/www.similarweb.com\/corp\/shopper\/on-site-search-optimization\/\"><span style=\"font-weight: 400;\">\u7ad9\u5185\u641c\u7d22\u4f18\u5316<\/span><\/a><span style=\"font-weight: 400;\">\u5de5\u5177\u8fd9\u6837\u7684\u7cfb\u7edf\uff0c\u6709\u52a9\u4e8e\u60a8\u786e\u5b9a\u7535\u5546\u5e02\u573a SEO \u7684\u6b63\u786e\u5173\u952e\u8bcd\u3002\u6709\u4e86\u8fd9\u4e00\u5de5\u5177\uff0c\u60a8\u53ef\u4ee5\u5728\u4e9a\u9a6c\u900a\u4e0a\u8bc6\u522b\u9ad8\u7ee9\u6548\u5173\u952e\u8bcd\uff0c\u8bc4\u4f30\u5b83\u4eec\u5728\u81ea\u7136\u641c\u7d22\u548c\u4ed8\u8d39\u641c\u7d22\u7b56\u7565\u4e0a\u7684\u6f5c\u529b\u3002\u60a8\u8fd8\u53ef\u4ee5\u5206\u6790\u60a8\u6240\u552e\u54c1\u7c7b\u7684<\/span><a href=\"https:\/\/www.similarweb.com\/blog\/research\/audience-and-brand-building\/brand-awareness\/\"><span style=\"font-weight: 400;\">\u54c1\u724c\u77e5\u540d\u5ea6<\/span><\/a><span style=\"font-weight: 400;\">\uff0c\u8bc4\u4f30\u60a8\u7684\u54c1\u724c\u5b9e\u529b\u3002<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-121411\" src=\"https:\/\/www.similarweb.com\/corp\/wp-content\/uploads\/2022\/05\/Screenshot_1-5.png\" alt=\"Similarweb\u2019s on-site search optimization tool that can better your Amazon SEO strategy.\" width=\"1310\" height=\"761\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/05\/Screenshot_1-5.png 1310w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/05\/Screenshot_1-5-300x174.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/05\/Screenshot_1-5-1024x595.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/05\/Screenshot_1-5-768x446.png 768w\" sizes=\"(max-width: 1310px) 100vw, 1310px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u60a8\u4e5f\u53ef\u4ee5\u901a\u8fc7\u4f7f\u7528\u4e9a\u9a6c\u900a\u7684\u81ea\u52a8\u586b\u5145\u529f\u80fd\uff0c\u5728\u4e9a\u9a6c\u900a\u4e0a\u624b\u52a8\u8fdb\u884c\u5173\u952e\u8bcd\u7814\u7a76\u3002\u8fdb\u5165\u641c\u7d22\u680f\uff0c\u5148\u8f93\u5165\u4e00\u4e2a\u5173\u952e\u8bcd\uff0c\u770b\u770b\u4e9a\u9a6c\u900a\u663e\u793a\u7684\u5efa\u8bae\u3002\u8fd9\u4e9b\u90fd\u662f\u7ecf\u5e38\u88ab\u641c\u7d22\u4e14\u6548\u679c\u4e0d\u9519\u7684<\/span><a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/everything-you-need-to-know-about-long-tail-keywords\/\"><span style=\"font-weight: 400;\">\u957f\u5c3e\u5173\u952e\u8bcd<\/span><\/a><span style=\"font-weight: 400;\">\u3002<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-121406\" src=\"https:\/\/www.similarweb.com\/corp\/wp-content\/uploads\/2022\/05\/amazon-seo-keyword-research.png\" alt=\"Manual keyword research on Amazon.\" width=\"1248\" height=\"766\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/05\/amazon-seo-keyword-research.png 1248w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/05\/amazon-seo-keyword-research-300x184.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/05\/amazon-seo-keyword-research-1024x629.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/05\/amazon-seo-keyword-research-768x471.png 768w\" sizes=\"(max-width: 1248px) 100vw, 1248px\" \/><\/p>\n<h3>2. \u4f18\u5316\u4ea7\u54c1\u6807\u9898<\/h3>\n<p><span style=\"font-weight: 400;\">\u4e9a\u9a6c\u900a SEO \u7684\u6838\u5fc3\u662f<\/span><a href=\"https:\/\/www.similarweb.com\/blog\/ecommerce\/amazon-insights\/optimize-your-amazon-product-listings\/\"><span style=\"font-weight: 400;\">\u4f18\u5316\u4e9a\u9a6c\u900a\u4ea7\u54c1\u9875\u9762<\/span><\/a><span style=\"font-weight: 400;\">\uff0c\u5e76\u4ece\u60a8\u7684\u4ea7\u54c1\u6807\u9898\u7740\u624b\u3002\u73b0\u5728\u60a8\u5df2\u7ecf\u5f97\u51fa\u4e86\u5173\u952e\u8bcd\uff0c\u8d76\u7d27\u5728\u8fd9\u91cc\u7528\u8d77\u6765\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4ea7\u54c1\u6807\u9898\u662f\u60a8\u9875\u9762\u4e2d\u6700\u91cd\u8981\u7684\u90e8\u5206\u3002\u5b83\u662f\u4eba\u4eec\u7b2c\u4e00\u773c\u770b\u5230\u7684\u4e1c\u897f\uff0c\u6240\u4ee5\u5e94\u8be5\u5305\u62ec\u60a8\u7684\u70ed\u95e8\u5173\u952e\u8bcd\u3002\u6839\u636e\u60a8\u552e\u5356\u7684\u54c1\u7c7b\uff0c\u6807\u9898\u53ef\u4ee5\u8fbe\u5230 150-200 \u4e2a\u5b57\u7b26\u3002\u5efa\u8bae\u957f\u5ea6\u662f 80 \u4e2a\u5b57\u7b26\uff0c\u8fd9\u6837\u5c31\u80fd\u5728\u79fb\u52a8\u8bbe\u5907\u4e0a\u5b8c\u6574\u663e\u793a\u3002\u5728\u8fd9\u4e00\u8303\u56f4\u5185\u4f7f\u7528\u5c3d\u53ef\u80fd\u591a\u7684\u5b57\u6570\uff0c\u4f46\u52a1\u5fc5\u786e\u4fdd\u60a8\u7684\u6807\u9898\u6709\u610f\u4e49\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u6807\u9898\u7684\u4e00\u822c\u683c\u5f0f\u662f [\u54c1\u724c] + [\u4ea7\u54c1] + [\u91cd\u8981\u7279\u70b9] + [\u578b\u53f7\u6216\u5c3a\u5bf8] + [\u989c\u8272]\u3002\u5728\u8fd9\u4e00\u683c\u5f0f\u4e2d\uff0c\u5c06\u6700\u91cd\u8981\u7684\u4fe1\u606f\u6392\u5728\u6700\u524d\u9762\u3002\u8fd9\u6837\u5373\u4f7f\u56e0\u4e3a\u7528\u6237\u8bbe\u5907\u7684\u539f\u56e0\u90e8\u5206\u6587\u5b57\u4e0d\u80fd\u663e\u793a\u5b8c\u5168\uff0c\u4ed6\u4eec\u4e5f\u80fd\u770b\u5230\u6700\u91cd\u8981\u7684\u4fe1\u606f\u3002\u60a8\u51e0\u4e4e\u65e0\u6cd5\u63a7\u5236\u53ef\u80fd\u5f71\u54cd\u60a8\u70b9\u51fb\u7387\u7684\u591a\u4e2a\u56e0\u7d20\uff0c\u56e0\u6b64\u4e0d\u8981\u5728\u6807\u9898\u4e2d\u6d6a\u8d39\u4efb\u4f55\u7a7a\u95f4\u3002\u8fd9\u662f\u60a8\u4e3a\u6570\u4e0d\u591a\u53ef\u4ee5\u638c\u63a7\u7684\u56e0\u7d20\u4e4b\u4e00\u3002\u56e0\u6b64\u52a1\u5fc5\u5145\u5206\u5229\u7528\u8fd9\u4e00\u7a7a\u95f4\uff01<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-121402\" src=\"https:\/\/www.similarweb.com\/corp\/wp-content\/uploads\/2022\/05\/amazon-seo-product-title.png\" alt=\"How to best format your title on Amazon to increase your visibility and conversion.\" width=\"1248\" height=\"292\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/05\/amazon-seo-product-title.png 1248w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/05\/amazon-seo-product-title-300x70.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/05\/amazon-seo-product-title-1024x240.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/05\/amazon-seo-product-title-768x180.png 768w\" sizes=\"(max-width: 1248px) 100vw, 1248px\" \/><\/p>\n<h3>3. \u5c55\u793a\u9ad8\u8d28\u91cf\u7684\u56fe\u7247<\/h3>\n<p><span style=\"font-weight: 400;\">\u56fe\u7247\u662f\u80fd\u771f\u6b63\u5438\u5f15\u4e70\u5bb6\u5728\u70b9\u51fb\u8d2d\u4e70\u524d\u6ce8\u610f\u529b\u7684\u53e6\u4e00\u5927\u5143\u7d20\u3002\u4ed6\u4eec\u4e5f\u4f1a\u770b\u5230\u60a8\u7684\u9ed8\u8ba4\u4ea7\u54c1\u56fe\u7247\u3002\u6211\u4eec\u77e5\u9053\u4e00\u5f20\u56fe\u7247\u80dc\u8fc7\u5343\u8a00\u4e07\u8bed\uff1a\u4e00\u5f20\u4f18\u8d28\u7684\u56fe\u7247\u80fd\u8868\u73b0\u51fa\u60a8\u7684\u4e13\u4e1a\u6027\u548c\u53ef\u9760\u6027\uff0c\u4ee5\u53ca\u60a8\u4ea7\u54c1\u7684\u9ad8\u54c1\u8d28\u3002\u8fd9\u4e5f\u4f1a\u5e26\u6765\u70b9\u51fb\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4e00\u65e6\u4e70\u5bb6\u6765\u5230\u60a8\u7684\u4ea7\u54c1\u9875\u9762\uff0c\u9ad8\u8d28\u91cf\u7684\u56fe\u7247\u5c31\u53d8\u5f97\u5c24\u4e3a\u91cd\u8981\u3002\u4eba\u4eec\u5e0c\u671b\u8fd1\u8ddd\u79bb\u67e5\u770b\u4ea7\u54c1\uff0c\u5c24\u5176\u56e0\u4e3a\u5728\u7ebf\u8d2d\u4e70\u8fc7\u7a0b\u4e2d\u6ca1\u6cd5\u771f\u6b63\u6478\u5230\u4ea7\u54c1\uff0c\u800c\u4e14\u9000\u8d27\u4e5f\u66f4\u52a0\u9ebb\u70e6\u3002\u4e9a\u9a6c\u900a\u5141\u8bb8\u7528\u6237\u653e\u5927\u56fe\u7247\uff0c\u8fd9\u610f\u5473\u7740\u60a8\u5e94\u5f53\u53ea\u4f7f\u7528\u9ad8\u5206\u8fa8\u7387\u7684\u56fe\u7247\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u90a3\u60a8\u5e94\u8be5\u4f7f\u7528\u4ec0\u4e48\u6837\u7684\u56fe\u7247\u5462\uff1f\u9996\u5148\uff0c\u4e70\u5bb6\u559c\u6b22\u4ece\u4e0d\u540c\u7684\u89d2\u5ea6\u67e5\u770b\u4ea7\u54c1\u3002\u8bf7\u52a1\u5fc5\u5c06\u6bcf\u4e00\u4e2a\u8fb9\u8fb9\u89d2\u89d2\u90fd\u62cd\u5230\u3002\u786e\u4fdd\u62cd\u6444\u65f6\u5149\u7ebf\u826f\u597d\uff0c\u5e76\u91c7\u7528\u5e72\u51c0\u7684\u767d\u8272\u80cc\u666f\u3002<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-121408\" src=\"https:\/\/www.similarweb.com\/corp\/wp-content\/uploads\/2022\/05\/amazon-seo-product-images.png\" alt=\"Amazon product image best practices.\" width=\"1248\" height=\"728\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/05\/amazon-seo-product-images.png 1248w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/05\/amazon-seo-product-images-300x175.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/05\/amazon-seo-product-images-1024x597.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/05\/amazon-seo-product-images-768x448.png 768w\" sizes=\"(max-width: 1248px) 100vw, 1248px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u4e9a\u9a6c\u900a\u8fd8\u5141\u8bb8\u60a8\u6dfb\u52a0\u4ea7\u54c1\u89c6\u9891\u3002\u8fd9\u662f\u786e\u4fdd\u4e70\u5bb6\u66f4\u76f4\u89c2\u5730\u4e86\u89e3\u60a8\u4ea7\u54c1\u7684\u53e6\u4e00\u7edd\u4f73\u9014\u5f84\uff0c\u540c\u65f6\u8fd8\u80fd\u63d0\u5347\u60a8\u7684\u9500\u552e\u989d\u300296% \u7684\u6d88\u8d39\u8005\u8868\u793a\u4ea7\u54c1\u89c6\u9891\u6709\u52a9\u4e8e\u4ed6\u4eec\u8fdb\u884c\u8d2d\u4e70\u51b3\u7b56\u3002\u60a8\u53ef\u4ee5\u5236\u4f5c\u5c55\u793a\u4ea7\u54c1\u53ca\u5176\u7279\u70b9\u7684\u89c6\u9891\uff0c\u6216\u662f\u63d0\u4f9b\u5173\u4e8e\u4f7f\u7528\u4ea7\u54c1\u7684\u751f\u6d3b\u65b9\u5f0f\u89c6\u9891\uff0c\u4ee5\u4fbf\u5411\u4e70\u5bb6\u5c55\u793a\u8be5\u4ea7\u54c1\u5c06\u5982\u4f55\u5f71\u54cd\u4ed6\u4eec\u7684\u65e5\u5e38\u751f\u6d3b\u3002\u8c01\u4e0d\u60f3\u770b\u5230\u4f7f\u7528\u70e4\u7bb1\u4e4b\u540e\u5982\u4f55\u8ba9\u70f9\u996a\u665a\u9910\u53d8\u5f97\u8f7b\u677e\u7b80\u5355\u7684\u89c6\u9891\u5462\uff1f<\/span><\/p>\n<h3>4. \u521b\u5efa\u60a8\u7684\u4ea7\u54c1\u63cf\u8ff0<\/h3>\n<p><span style=\"font-weight: 400;\">\u8fd9\u662f\u53e6\u4e00\u4e2a\u8ba9\u60a8\u7684\u5173\u952e\u8bcd\u53d1\u6325\u7528\u6b66\u4e4b\u5730\u7684\u5730\u65b9\u3002\u60a8\u7684\u4ea7\u54c1\u63cf\u8ff0\u5e94\u5305\u62ec\u6709\u5173\u60a8\u4ea7\u54c1\u7684\u6240\u6709\u91cd\u8981\u5173\u952e\u8bcd\u3002\u60a8\u9700\u8981\u56ca\u62ec\u4e70\u5bb6\u4f1a\u5173\u6ce8\u7684\u6240\u6709\u91cd\u8981\u7279\u5f81\uff0c\u4ee5\u53ca\u63cf\u8ff0\u5b83\u4eec\u7684\u4e0d\u540c\u65b9\u5f0f\u3002\u6bd4\u65b9\u8bf4\uff0c\u60a8\u9500\u552e\u7684\u662f\u8033\u673a\uff0c\u4e70\u5bb6\u53ef\u80fd\u4f1a\u641c\u7d22 headphones\uff08\u5934\u6234\u5f0f\u8033\u673a\uff09\u3001headsets\uff08\u8033\u9ea6\uff09\u3001earbuds\uff08\u8033\u585e\uff09\uff0c\u751a\u81f3 earphones\uff08\u8033\u673a\uff09\u3002\u6240\u6709\u8fd9\u4e9b\u8bcd\u90fd\u662f\u91cd\u8981\u7684\u5173\u952e\u8bcd\uff0c\u4f1a\u5f15\u5bfc\u4e70\u5bb6\u627e\u5230\u60a8\u7684\u4ea7\u54c1\u9875\u9762\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u957f\u7bc7\u5927\u8bba\u5730\u5bf9\u4ea7\u54c1\u7684\u591a\u529f\u80fd\u548c\u9ad8\u54c1\u8d28\u8fdb\u884c\u4ecb\u7ecd\uff0c\u53ef\u80fd\u4f1a\u5bf9\u7528\u6237\u4ea7\u751f\u5438\u5f15\u529b\uff0c\u4f46\u60a8\u9700\u8981\u4f18\u5316\u81ea\u5df1\u7684\u63cf\u8ff0\u5185\u5bb9\uff0c\u8ba9\u4eba\u80fd\u591f\u8f7b\u677e\u5730\u9605\u8bfb\u4e0b\u53bb\u3002\u7edd\u5927\u591a\u6570\u4eba\u5230\u4e9a\u9a6c\u900a\u6765\u4e0d\u662f\u4e3a\u4e86\u9605\u8bfb\u5c0f\u4f5c\u6587\uff08\u9664\u975e\u662f\u6765\u4e70\u4e66\uff01\uff09\uff0c\u6240\u4ee5\u52a1\u5fc5\u8ba9\u60a8\u7684\u63cf\u8ff0\u4e00\u76ee\u4e86\u7136\uff0c\u8ba9\u4e70\u5bb6\u8f7b\u677e\u770b\u5230\u8981\u70b9\u6240\u5728\u3002\u60a8\u53ef\u4ee5\u4f7f\u7528\u9879\u76ee\u7b26\u53f7\u6392\u5217\u7279\u5f81\uff0c\u6216\u95f4\u9694\u6027\u5730\u4f7f\u7528\u7c97\u4f53\u5b57\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5728\u6b64\uff0c\u60a8\u9700\u8981\u4f7f\u7528\u4ece\u4e9a\u9a6c\u900a\u641c\u7d22\u680f\u4e2d\u627e\u51fa\u7684\u957f\u5c3e\u5173\u952e\u8bcd\uff0c\u5e76\u63d0\u4f9b\u5173\u4e8e\u4ea7\u54c1\u5c3a\u5bf8\u3001\u4f18\u52bf\u3001\u529f\u80fd\u548c\u7279\u70b9\u7684\u5168\u90e8\u4fe1\u606f\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u8bf7\u6ce8\u610f\u4e0d\u8981\u628a\u5173\u952e\u8bcd\u4e00\u80a1\u8111\u585e\u8fdb\u53bb\u3002\u4e9a\u9a6c\u900a\u7684\u7b97\u6cd5\u4f1a\u8bc6\u522b\u51fa\u60f3\u8981\u901a\u8fc7\u585e\u5165\u8fc7\u591a\u5173\u952e\u8bcd\u6765\u64cd\u7eb5\u6392\u540d\u7cfb\u7edf\u7684\u5c1d\u8bd5\u3002<\/span><\/p>\n<h3>5. \u4f7f\u7528\u540e\u7aef\u5173\u952e\u8bcd<\/h3>\n<p><span style=\"font-weight: 400;\">\u4e9a\u9a6c\u900a\u63d0\u4f9b\u8fd9\u4e00\u7279\u6b8a\u529f\u80fd\uff0c\u53ef\u4ee5\u8ba9\u60a8\u5728\u4ea7\u54c1\u9875\u9762\u4e2d\u6dfb\u52a0\u81ea\u5df1\u7684\u5173\u952e\u8bcd\u3002\u8fd9\u4e9b\u540e\u7aef\u5173\u952e\u8bcd\u5728\u60a8\u7684\u9875\u9762\u4e0a\u662f\u770b\u4e0d\u5230\u7684\uff0c\u4f46\u53ef\u4ee5\u5e2e\u52a9\u60a8\u63d0\u9ad8\u6392\u540d\u3002\u4f8b\u5982\uff0c\u6211\u4eec\u524d\u9762\u63d0\u5230\u4e86\u7528\u6237\u5bf9\u4e00\u6b3e\u4ea7\u54c1\u4f1a\u6709\u5f88\u591a\u79cd\u53eb\u6cd5\u3002\u60a8\u53ef\u4ee5\u5728\u540e\u7aef\u5217\u51fa\u8fd9\u4e9b\u540d\u79f0\uff0c\u800c\u4e0d\u662f\u5728\u60a8\u7684\u4ea7\u54c1\u63cf\u8ff0\u4e2d\u5168\u90e8\u7f57\u5217\u51fa\u6765\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u60a8\u53ef\u4ee5\u4f7f\u7528\u4e00\u5171\u4e94\u884c\u3001\u6bcf\u884c 50 \u4e2a\u5b57\u7b26\u7684\u540e\u53f0\u5173\u952e\u8bcd\u3002\u60a8\u53ef\u4ee5\u628a\u5168\u90e8 50 \u4e2a\u5b57\u7b26\u9650\u5236\u7528\u5b8c\uff0c\u800c\u4e14\u6240\u7528\u7684\u8bcd\u8bed\u4e0d\u4e00\u5b9a\u8981\u6709\u610f\u4e49\u3002\u4e0d\u59a8\u628a\u4e0e\u60a8\u4ea7\u54c1\u76f8\u5173\u7684\u4e0d\u540c\u8bcd\u8bed\u4e32\u8d77\u6765\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u8fd9\u91cc\u6709\u4e00\u4e9b<\/span><a href=\"https:\/\/sellercentral.amazon.com\/gp\/help\/external\/G23501?language=en_US&amp;ref=efph_G23501_cont_10471\"><span style=\"font-weight: 400;\">\u5173\u4e8e\u540e\u53f0\u5173\u952e\u8bcd\u7684\u5c0f\u8d34\u58eb<\/span><\/a><span style=\"font-weight: 400;\">\uff1a<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u4e0d\u8981\u91cd\u590d\u8d58\u8ff0\uff01<\/b><span style=\"font-weight: 400;\"> \u5df2\u7ecf\u51fa\u73b0\u5728\u60a8\u4ea7\u54c1\u9875\u9762\u4e0a\u7684\u5173\u952e\u8bcd\uff0c\u65e0\u9700\u518d\u653e\u5165\u540e\u7aef\u5173\u952e\u8bcd\u3002\u4f8b\u5982\uff0c\u5982\u679c\u60a8\u5728\u6807\u9898\u4e2d\u5df2\u7ecf\u4f7f\u7528\u4e86\u201c\u5934\u6234\u5f0f\u8033\u673a\u201d\uff0c\u5c31\u65e0\u9700\u5728\u540e\u7aef\u5173\u952e\u8bcd\u4e2d\u4f7f\u7528\u8be5\u8bcd\uff0c\u4ee5\u907f\u514d\u6d6a\u8d39\u7a7a\u95f4\u3002\u53ea\u8981\u524d\u9762\u5df2\u4f7f\u7528\u4e86\u201c\u8033\u585e\u201d\uff0c\u5c31\u4e0d\u8981\u518d\u4f7f\u7528\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u4e0d\u8981\u7528\u9017\u53f7\uff01<\/b><span style=\"font-weight: 400;\">\u60a8\u53ea\u6709 50 \u4e2a\u5b57\u7b26\u53ef\u7528\uff0c\u56e0\u6b64\u4e0d\u8981\u628a\u5b83\u6d6a\u8d39\u5728\u6807\u70b9\u7b26\u53f7\u4e0a\u3002\u5982\u524d\u6240\u8ff0\uff0c\u60a8\u7528\u7684\u8bcd\u4e0d\u9700\u8981\u8003\u8651\u8bed\u6cd5\u6b63\u786e\u4e0e\u5426\uff0c\u53ea\u9700\u8981\u5305\u62ec\u4e0e\u4ea7\u54c1\u6709\u5173\u7684\u8bcd\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u5305\u62ec\u540c\u4e49\u8bcd\u548c\u5199\u6cd5\u53d8\u4f53\uff01<\/b><span style=\"font-weight: 400;\">\u6bd4\u5982\uff0c\u60a8\u9500\u552e\u7684\u662f\u534e\u4e3d\u98ce\u7684\u591a\u8272\u624b\u673a\u58f3\u3002\u8bf7\u786e\u4fdd\u5728\u60a8\u7684\u540e\u7aef\u5173\u952e\u8bcd\u4e2d\u52a0\u5165 shiny\uff08\u95ea\u4eae\uff09\u548c color\uff08\u5f69\u8272\uff09\u8fd9\u4e24\u4e2a\u8bcd\u3002\u4e70\u5bb6\u7684\u5199\u6cd5\u5404\u6709\u4e0d\u540c\uff0c\u56e0\u6b64\u60a8\u80af\u5b9a\u4e0d\u60f3\u9519\u8fc7\u9500\u552e\u7ed9\u82f1\u56fd\u4e70\u5bb6\u7684\u5b9d\u8d35\u673a\u4f1a\u5427\uff1f\u4ed6\u4eec\u4e60\u60ef\u7684\u82f1\u8bed\u5355\u8bcd\u62fc\u5199\u6709\u65f6\u6bd4\u7f8e\u5f0f\u82f1\u8bed\u591a\u4e00\u4e2a u\uff01<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u4e0d\u4f7f\u7528\u4e3b\u89c2\u6216\u4e34\u65f6\u7684\u8bcd\u8bed\uff01<\/b><span style=\"font-weight: 400;\">\u4e9a\u9a6c\u900a\u4f1a\u5ffd\u7565\u8bf8\u5982 best\uff08\u6700\u597d\uff09\u3001cheapest\uff08\u6700\u4fbf\u5b9c\uff09\u3001amazing\uff08\u8d85\u8d5e\uff09\u3001new\uff08\u65b0\uff09\u6216 sale\uff08\u4fc3\u9500\uff09\u8fd9\u7c7b\u8bcd\u8bed\u3002\u6240\u6709\u7684\u8bcd\u8bed\u90fd\u5e94\u8be5\u7528\u4e8e\u63cf\u8ff0\u4ea7\u54c1\uff0c\u800c\u975e\u8868\u8fbe\u4e3b\u89c2\u770b\u6cd5\uff0c\u6216\u8bd5\u56fe\u5f15\u8bf1\u4e70\u5bb6\u4e0b\u5355\u3002<\/span><\/li>\n<\/ol>\n<h3><b>6. \u4fdd\u6301\u5177\u6709\u7ade\u4e89\u529b\u7684\u4ef7\u683c<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u4ef7\u683c\u662f\u5f71\u54cd\u8d2d\u4e70\u7684\u9996\u8981\u56e0\u7d20\u4e4b\u4e00\u3002<\/span><a href=\"https:\/\/www.cnbc.com\/2016\/09\/27\/amazon-is-the-first-place-most-online-shoppers-visit.html\"> <span style=\"font-weight: 400;\">90% \u7684\u6d88\u8d39\u8005<\/span><\/a><span style=\"font-weight: 400;\">\u5728\u96f6\u552e\u5546\u7f51\u7ad9\u4e0a\u51b3\u5b9a\u4e86\u60f3\u4e70\u4ec0\u4e48\u4e1c\u897f\u4e4b\u540e\uff0c\u4f1a\u5728\u4e9a\u9a6c\u900a\u4e0a\u67e5\u770b\u4ea7\u54c1\u4ef7\u683c\u3002\u4e70\u5bb6\u60f3\u786e\u5b9a\u81ea\u5df1\u4e0d\u4f1a\u82b1\u51a4\u6789\u94b1\uff0c\u4e9a\u9a6c\u900a\u4f1a\u5728\u641c\u7d22\u7ed3\u679c\u4e2d\u663e\u793a\u4ef7\u683c\uff0c\u4ee5\u4fbf\u4e70\u5bb6\u8fdb\u884c\u6bd4\u4ef7\u3002\u5982\u679c\u60a8\u7684\u4ef7\u683c\u6ca1\u6709\u7ade\u4e89\u529b\uff0c\u5c31\u65e0\u6cd5\u83b7\u5f97\u8f83\u591a\u70b9\u51fb\u91cf\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u60a8\u9700\u8981\u65f6\u523b\u5173\u6ce8\u60a8\u7684\u7ade\u4e89\u5bf9\u624b\u5728\u4e9a\u9a6c\u900a\u548c\u5176\u4ed6\u96f6\u552e\u5546\u90a3\u91cc\u7684\u4ef7\u683c\u60c5\u51b5\u3002\u5982\u679c\u60a8\u7684\u4ef7\u683c\u6bd4\u7ade\u4e89\u5bf9\u624b\u9ad8\uff0c\u6700\u597d\u8981\u6709\u5408\u7406\u7684\u7406\u7531\uff0c\u5e76\u4e14\u80fd\u591f\u83b7\u5f97\u987e\u5ba2\u7684\u4fe1\u670d\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u6211\u4eec\u5efa\u8bae\u60a8\u59cb\u7ec8\u5173\u6ce8\u4e3b\u8981\u7ade\u4e89\u5bf9\u624b\u5728\u4e9a\u9a6c\u900a\u4e0a\u7684\u4ea7\u54c1\u9875\u9762\uff0c\u4f18\u5316\u60a8\u7684<\/span><a href=\"https:\/\/www.similarweb.com\/blog\/ecommerce\/amazon-insights\/amazon-pricing-strategy\/\"><span style=\"font-weight: 400;\">\u5b9a\u4ef7\u7b56\u7565<\/span><\/a><span style=\"font-weight: 400;\">\uff0c\u4ee5\u4fdd\u6301\u7ade\u4e89\u529b\u3002<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-121407 size-full\" src=\"https:\/\/www.similarweb.com\/corp\/wp-content\/uploads\/2022\/05\/amazon-seo-pricing.png\" alt=\"How to set a competitive price on Amazon for your product.\" width=\"1248\" height=\"750\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/05\/amazon-seo-pricing.png 1248w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/05\/amazon-seo-pricing-300x180.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/05\/amazon-seo-pricing-1024x615.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/05\/amazon-seo-pricing-768x462.png 768w\" sizes=\"(max-width: 1248px) 100vw, 1248px\" \/><\/p>\n<h3><b>7. \u9488\u5bf9\u79fb\u52a8\u7aef\u4f53\u9a8c\u8fdb\u884c\u5fae\u8c03<\/b><\/h3>\n<p><a href=\"https:\/\/www.similarweb.com\/blog\/ecommerce\/retail-insights\/ecommerce-trends\/\"><span style=\"font-weight: 400;\">\u79fb\u52a8\u7535\u5b50\u5546\u52a1<\/span><\/a><span style=\"font-weight: 400;\">\uff0c\u6216\u7b80\u79f0\u79fb\u52a8\u7535\u5546\uff0c\u9884\u8ba1\u5c06\u5728 2022 \u5e74\u8fbe\u5230\u5168\u90e8\u7535\u5b50\u5546\u52a1\u9500\u552e\u989d\u7684 40%\u3002\u867d\u7136\u5927\u5bb6\u90fd\u77e5\u9053\u79fb\u52a8\u7535\u5546\u7684\u8f6c\u5316\u7387\u4f4e\u4e8e PC \u7aef\u7535\u5546\uff0c\u4f46\u5b83\u4ecd\u7136\u6784\u6210\u4e86\u76f8\u5f53\u8bf1\u4eba\u7684\u8425\u6536\u90e8\u5206\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u8fd9\u610f\u5473\u7740\uff0c\u60a8\u9700\u8981\u786e\u4fdd\u60a8\u7684\u4ea7\u54c1\u9875\u9762\u5728\u79fb\u52a8\u7aef\u4e0a\u6613\u4e8e\u6d4f\u89c8\u3002\u4fdd\u6301\u5185\u5bb9\u7b80\u6d01\uff0c\u529b\u4e89\u7528\u6700\u5c11\u7684\u6587\u5b57\u63d0\u4f9b\u6700\u591a\u7684\u4fe1\u606f\u3002\u4f7f\u7528\u8f83\u77ed\u7684\u53e5\u5b50\uff0c\u628a\u5927\u6bb5\u4fe1\u606f\u8fdb\u884c\u5206\u6bb5\uff08\u5982\u679c\u4e0d\u4f7f\u7528\u9879\u76ee\u7b26\u53f7\u7684\u8bdd\uff09\uff0c\u8fd9\u6837\u5185\u5bb9\u624d\u80fd\u4e00\u89c8\u65e0\u4f59\u3002<\/span><\/p>\n<p><a href=\"https:\/\/sellercentral.amazon.com\/gp\/help\/external\/YTR6SYGFA5E3EQC\"><span style=\"font-weight: 400;\">\u4e9a\u9a6c\u900a\u5efa\u8bae<\/span><\/a><span style=\"font-weight: 400;\">\u5728\u6807\u9898\u4e2d\u4f7f\u7528\u7684\u5b57\u7b26\u4e0d\u8d85\u8fc7 80 \u4e2a\uff0c\u5e76\u907f\u514d\u4f7f\u7528\u7279\u6b8a\u5b57\u7b26\u3002\u60a8\u53ef\u4ee5\u4f7f\u7528\u5355\u4f4d\u7f29\u5199\uff0c\u6bd4\u5982 oz\u3001cm\u3001kg\u3001in \u6765\u7f29\u77ed\u6587\u672c\uff0c\u5c06\u5b57\u6570\u63a7\u5236\u5728\u5efa\u8bae\u5b57\u7b26\u6570\u4e4b\u5185\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u53e6\u5916\uff0c\u68c0\u67e5\u60a8\u7684\u56fe\u7247\uff0c\u786e\u4fdd\u9ad8\u5206\u8fa8\u7387\uff0c\u4e14\u653e\u5927\u65f6\u6548\u679c\u4f9d\u7136\u4e0d\u9519\u3002\u60a8\u8fd8\u9700\u8981\u5bf9\u56fe\u7247\u8fdb\u884c\u4f18\u5316\uff0c\u4ee5\u5c3d\u53ef\u80fd\u5730\u7f29\u77ed\u52a0\u8f7d\u65f6\u95f4\u3002<\/span><\/p>\n<h3><b>8. \u5145\u5206\u5229\u7528\u4e9a\u9a6c\u900a\u7684\u5185\u7f6e\u5e7f\u544a\u5de5\u5177<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u4e00\u822c\u6765\u8bf4\uff0cSEO \u9488\u5bf9\u7684\u662f\u81ea\u7136\u6d41\u91cf\uff0c\u8fd9\u4e0e\u70b9\u51fb\u4ed8\u8d39\u5e7f\u544a (PPC) \u4e0d\u540c\u3002\u4f46\u5728\u4e9a\u9a6c\u900a\u4e0a\uff0c\u4ed8\u8d39\u641c\u7d22\u548c\u81ea\u7136\u641c\u7d22\u4e4b\u95f4\u6709\u5f88\u5f3a\u7684\u8054\u7cfb\uff0c\u4e8c\u8005\u76f8\u4e92\u5f71\u54cd\u3002\u4f7f\u7528<\/span><a href=\"https:\/\/advertising.amazon.com\/\"><span style=\"font-weight: 400;\">\u4e9a\u9a6c\u900a\u5e7f\u544a<\/span><\/a><span style=\"font-weight: 400;\">\u53ef\u4ee5\u63d0\u9ad8\u60a8\u4ea7\u54c1\u7684\u66dd\u5149\u5ea6\uff0c\u4ece\u800c\u63d0\u5347\u60a8\u7684\u54c1\u724c\u77e5\u540d\u5ea6\u3002\u60a8\u53ef\u4ee5\u5229\u7528\u8fd9\u4e00\u5de5\u5177\uff0c\u5728\u641c\u7d22\u7ed3\u679c\u548c\u4ea7\u54c1\u9875\u9762\u4e0a\u63a8\u5e7f\u60a8\u7684\u4ea7\u54c1\u3002\u4e9a\u9a6c\u900a\u5728\u663e\u793a\u70b9\u51fb\u4ed8\u8d39\u5e7f\u544a (PPC) \u65b9\u9762\u505a\u5f97\u5f88\u5de7\u5999\uff0c\u53ef\u4ee5\u5e26\u6765\u5f88\u9ad8\u7684\u70b9\u51fb\u7387\uff0c\u6709\u65f6\u4e70\u5bb6\u751a\u81f3\u6ca1\u6709\u610f\u8bc6\u5230\u81ea\u5df1\u70b9\u51fb\u4e86\u5e7f\u544a\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4e0d\u59a8\u6765\u770b\u770b\u4e9a\u9a6c\u900a\u641c\u7d22\u7ed3\u679c\u7684\u4ee5\u4e0b\u793a\u4f8b\uff1a<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-121405 size-full\" src=\"https:\/\/www.similarweb.com\/corp\/wp-content\/uploads\/2022\/05\/amazon-seo-display-sponsored-ads.png\" alt=\"\" width=\"1248\" height=\"750\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/05\/amazon-seo-display-sponsored-ads.png 1248w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/05\/amazon-seo-display-sponsored-ads-300x180.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/05\/amazon-seo-display-sponsored-ads-1024x615.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/05\/amazon-seo-display-sponsored-ads-768x462.png 768w\" sizes=\"(max-width: 1248px) 100vw, 1248px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u524d\u4e24\u4e2a\u7ed3\u679c\u90fd\u662f\u5e7f\u544a\uff0c\u4f46 Sponsored\uff08\u8d5e\u52a9\u5e7f\u544a\uff09\u4e00\u8bcd\u5f88\u4e0d\u663e\u773c\u3002\u4e9a\u9a6c\u900a\u5bf9\u9009\u62e9\u5c55\u793a\u54ea\u4e9b\u5e7f\u544a\u6781\u4e3a\u8c28\u614e\u3002\u5f53\u60a8\u5728\u4e9a\u9a6c\u900a\u7ade\u6807\u5173\u952e\u8bcd\u65f6\uff0c\u6700\u9ad8\u51fa\u4ef7\u4e0d\u4e00\u5b9a\u662f\u4e2d\u6807\u4ef7\uff0c\u56e0\u4e3a\u4e9a\u9a6c\u900a\u5728\u9009\u62e9\u7ade\u62cd\u8d62\u5bb6\u65f6\u4e5f\u4f1a\u8003\u8651\u76f8\u5173\u6027\u56e0\u7d20\u3002\u8fd9\u610f\u5473\u7740\u76f8\u5173\u6027\u5bf9\u4e8e PPC \u6765\u8bf4\u548c SEO \u4e00\u6837\u91cd\u8981\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u6295\u653e\u81ea\u52a8\u5e7f\u544a\uff0c\u662f\u5229\u7528\u4e9a\u9a6c\u900a\u5e7f\u544a\u63d0\u9ad8\u60a8 SEO \u6548\u679c\u7684\u4e00\u4e2a\u597d\u65b9\u6cd5\u3002\u8fd9\u79cd\u7c7b\u578b\u7684\u5e7f\u544a\u6d3b\u52a8\u53ef\u4ee5\u8ba9\u4e9a\u9a6c\u900a\u9009\u62e9\u4e0e\u60a8\u4ea7\u54c1\u6709\u5173\u7684\u5173\u952e\u8bcd\uff0c\u4ece\u800c\u6295\u653e\u66f4\u9002\u5408\u60a8\u7684\u5e7f\u544a\u3002\u4e4b\u540e\uff0c\u60a8\u53ef\u4ee5\u5bf9\u81ea\u52a8\u5e7f\u544a\u7684\u6570\u636e\u8fdb\u884c\u5206\u6790\uff0c\u770b\u770b\u54ea\u4e9b\u5173\u952e\u8bcd\u5e26\u6765\u4e86\u66dd\u5149\u91cf\u548c\u70b9\u51fb\u91cf\u3002\u8be5\u6570\u636e\u6781\u4e3a\u5b9e\u7528\uff0c\u53ef\u4ee5\u5e2e\u52a9\u60a8\u4f18\u5316 SEO\u3002\u60a8\u53ef\u80fd\u4f1a\u53d1\u73b0\u5e26\u6765\u70b9\u51fb\u548c\u8d2d\u4e70\u7684\u65b0\u5173\u952e\u8bcd\u3002\u6216\u8005\uff0c\u60a8\u4f1a\u53d1\u73b0\u90a3\u4e9b\u82b1\u4e86\u94b1\u4f46\u6ca1\u6709\u8f6c\u5316\u4e3a\u9500\u552e\u7684\u65e0\u7528\u5173\u952e\u8bcd\u3002\u60a8\u5e94\u8be5\u627e\u5230\u4ea7\u54c1\u9875\u9762\u4e2d\u7684\u8fd9\u4e9b\u5173\u952e\u8bcd\u5e76\u5c06\u5176\u5220\u9664\uff0c\u56e0\u4e3a\u5b83\u4eec\u6709\u53ef\u80fd\u4f1a\u5f71\u54cd\u5230\u60a8\u7684 SEO\u3002\u5982\u679c\u60a8\u53d1\u73b0\u81ea\u52a8\u5e7f\u544a\u70b9\u51fb\u7387\u5f88\u4f4e\uff0c\u5efa\u8bae\u60a8\u8fd4\u56de\u4ea7\u54c1\u9875\u9762\u8fdb\u884c\u4fee\u6539\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5728\u521b\u5efa\u5e7f\u544a\u65f6\uff0c\u4e5f\u52a1\u5fc5\u6ce8\u610f\u4e0d\u8981\u59a8\u788d\u5230\u60a8\u7684 SEO \u7b56\u7565\u3002\u60a8\u53ef\u80fd\u60f3\u7528\u6570\u4ee5\u5343\u8ba1\u7684\u5173\u952e\u8bcd\u521b\u5efa\u5927\u91cf\u7684\u5e7f\u544a\uff0c\u770b\u770b\u54ea\u4e9b\u5173\u952e\u8bcd\u594f\u6548\uff0c\u4f46\u9700\u8981\u907f\u514d\u5728\u4e0d\u76f8\u5173\u7684\u5173\u952e\u8bcd\u4e0a\u7ade\u4ef7\u3002\u5982\u679c\u60a8\u5728\u4e0e\u60a8\u4ea7\u54c1\u65e0\u5173\u7684\u5173\u952e\u8bcd\u4e0a\u7ade\u4ef7\uff0c\u5c31\u4f1a\u6df7\u6dc6\u4e9a\u9a6c\u900a\u7684\u7b97\u6cd5\uff0c\u7ee7\u800c\u5f71\u54cd\u5230\u60a8\u7684\u81ea\u7136\u641c\u7d22\u5e7f\u544a\u3002<\/span><\/p>\n<h3><b>9. \u8bbe\u5b9a\u8f6c\u5316\u7387\u7684\u6807\u6746<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u4e0e\u7ade\u4e89\u5bf9\u624b\u76f8\u6bd4\uff0c\u60a8\u7684\u4ea7\u54c1\u9875\u9762\u8868\u73b0\u5982\u4f55\uff1f\u60a8\u8981\u529b\u4e89\u8ddf\u4ed6\u4eec\u505a\u5f97\u4e00\u6837\u597d\uff0c\u751a\u81f3\u66f4\u597d\u3002\u5982\u679c\u8fd8\u672a\u8fbe\u6210\u8fd9\u4e00\u76ee\u6807\uff0c\u5c31\u9700\u8981\u505a\u4e00\u6b21\u5168\u9762\u5206\u6790\uff0c\u4e86\u89e3\u54ea\u4e9b\u5730\u65b9\u53ef\u4ee5\u6539\u8fdb\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u60a8\u5e94\u5173\u6ce8\u591a\u9879<\/span><a href=\"https:\/\/www.similarweb.com\/blog\/ecommerce\/retail-insights\/ecommerce-metrics\/\"><span style=\"font-weight: 400;\">\u7535\u5b50\u5546\u52a1\u6307\u6807<\/span><\/a><span style=\"font-weight: 400;\">\u3002\u76d1\u6d4b\u60a8\u548c\u7ade\u4e89\u5bf9\u624b\u7684\u8868\u73b0\u60c5\u51b5\u3002\u4e86\u89e3\u60a8\u7684\u8f6c\u5316\u7387\u8868\u73b0\uff0c\u4ee5\u53ca\u60a8\u4e0e\u540c\u54c1\u7c7b\u5176\u4ed6\u5356\u5bb6\u7684\u5dee\u8ddd\u3002Similarweb \u7684<\/span><a href=\"https:\/\/www.similarweb.com\/corp\/shopper\/\"><span style=\"font-weight: 400;\">\u8d2d\u7269\u8005\u60c5\u62a5<\/span><\/a><span style=\"font-weight: 400;\">\u80fd\u8ba9\u60a8\u770b\u5230\u81ea\u5df1\u6240\u5c5e\u54c1\u7c7b\u7684\u5e73\u5747\u4ea7\u54c1\u6d4f\u89c8\u91cf\u548c\u4ea4\u6613\u91cf\u3002\u60a8\u53ef\u4ee5\u8861\u91cf\u60a8\u7684<\/span><a href=\"https:\/\/www.similarweb.com\/blog\/research\/business-benchmarking\/compare-pageviews-with-competitors\/\"><span style=\"font-weight: 400;\">\u9875\u9762\u6d4f\u89c8\u91cf<\/span><\/a><span style=\"font-weight: 400;\">\u662f\u9ad8\u4e8e\u8fd8\u662f\u4f4e\u4e8e\u5e73\u5747\u6c34\u5e73\uff0c\u5c06\u60a8\u7684\u8f6c\u5316\u7387\u4e0e\u540c\u54c1\u7c7b\u7684\u5e73\u5747\u6c34\u5e73\u8fdb\u884c<\/span><a href=\"https:\/\/www.similarweb.com\/blog\/research\/business-benchmarking\/ultimate-guide-benchmarking\/\"><span style=\"font-weight: 400;\">\u6807\u6746\u5206\u6790<\/span><\/a><span style=\"font-weight: 400;\">\uff0c\u4ee5\u53ca\u76f4\u63a5\u4e0e\u7279\u5b9a\u516c\u53f8\u8fdb\u884c\u6bd4\u8f83\u3002<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-121420 size-full\" src=\"https:\/\/www.similarweb.com\/corp\/wp-content\/uploads\/2022\/05\/Screenshot_2-5.png\" alt=\"Amazon SEO and benchmarking on Similarweb\" width=\"1311\" height=\"763\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/05\/Screenshot_2-5.png 1311w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/05\/Screenshot_2-5-300x175.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/05\/Screenshot_2-5-1024x596.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/05\/Screenshot_2-5-768x447.png 768w\" sizes=\"(max-width: 1311px) 100vw, 1311px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Similarweb \u4e5f\u63d0\u4f9b\u57fa\u4e8e\u5927\u91cf\u6570\u636e\u7684<\/span><a href=\"https:\/\/www.similarweb.com\/blog\/ecommerce\/retail-insights\/ecommerce-benchmarks-metrics\/\"><span style=\"font-weight: 400;\">\u7535\u5b50\u5546\u52a1\u884c\u4e1a\u6807\u6746<\/span><\/a><span style=\"font-weight: 400;\">\u3002\u8fd9\u4e9b\u6807\u6746\u6570\u636e\u53ef\u4ee5\u5e2e\u52a9\u60a8\u5236\u5b9a\u51fa\u6210\u529f\u7684\u4e9a\u9a6c\u900a SEO \u7b56\u7565\u3002<\/span><\/p>\n<h3><b>10. \u9f13\u52b1\u53d1\u8868\u8bc4\u8bba<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u8ba9\u5ba2\u6237\u6ee1\u610f\uff0c\u662f\u6700\u5177\u8bf4\u670d\u529b\u7684\u63a8\u9500\u5e7f\u544a\u3002\u6bd4\u8d77\u76f8\u4fe1\u5356\u5bb6\uff0c\u987e\u5ba2\u66f4\u76f8\u4fe1\u5bf9\u60a8\u7684\u4ea7\u54c1\u53d1\u8868\u8bc4\u8bba\u7684\u5176\u4ed6\u4e70\u5bb6\u3002<\/span><a href=\"https:\/\/www.brightlocal.com\/research\/local-consumer-review-survey\/\"><span style=\"font-weight: 400;\">2021 \u5e74\u7684\u4e00\u9879\u8c03\u67e5\u53d1\u73b0\uff0c77%<\/span><\/a><span style=\"font-weight: 400;\"> \u7684\u6d88\u8d39\u8005\u5728\u6d4f\u89c8\u5e97\u94fa\u65f6\u4f1a\u9605\u8bfb<\/span><a href=\"https:\/\/www.similarweb.com\/blog\/ecommerce\/amazon-insights\/how-to-use-amazon-product-reviews-to-boost-your-ecommerce-strategy\/\"><span style=\"font-weight: 400;\">\u4e70\u5bb6\u8bc4\u8bba<\/span><\/a><span style=\"font-weight: 400;\">\uff0c\u8fd9\u4e00\u6bd4\u4f8b\u6bd4\u4e0a\u5e74\u7684 60% \u6709\u4e86\u5927\u5e45\u63d0\u5347\u3002\u79ef\u6781\u9f13\u52b1\u4e70\u5bb6\u7559\u4e0b\u8bc4\u8bba\uff0c\u5c31\u80fd\u63d0\u9ad8\u60a8\u7684\u53ef\u4fe1\u5ea6\u3002<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-121404 size-full\" src=\"https:\/\/www.similarweb.com\/corp\/wp-content\/uploads\/2022\/05\/amazon-seo-customer-reviews.png\" alt=\"How customer review impact your brand and SEO on Amazon.\" width=\"1296\" height=\"570\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/05\/amazon-seo-customer-reviews.png 1296w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/05\/amazon-seo-customer-reviews-300x132.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/05\/amazon-seo-customer-reviews-1024x450.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/05\/amazon-seo-customer-reviews-768x338.png 768w\" sizes=\"(max-width: 1296px) 100vw, 1296px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u8bc4\u8bba\u5728\u4e9a\u9a6c\u900a SEO \u4e2d\u4e5f\u53d1\u6325\u7740\u91cd\u8981\u4f5c\u7528\u3002\u5982\u679c\u60a8\u7684\u4ea7\u54c1\u6709\u5927\u91cf\u597d\u8bc4\uff0c\u5c31\u4f1a\u6bd4\u5176\u4ed6\u8bc4\u8bba\u8f83\u5c11\u6216\u8f83\u5dee\u7684\u4ea7\u54c1\u6392\u540d\u66f4\u9ad8\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u90a3\u4e48\u5982\u4f55\u9f13\u52b1\u987e\u5ba2\u5728\u4e9a\u9a6c\u900a\u4e0a\u5199\u8bc4\u8bba\uff1f\u60a8\u53ef\u4ee5\u5728\u987e\u5ba2\u8d2d\u4e70\u4e4b\u540e\u53d1\u9001\u4e00\u5c01\u540e\u7eed\u90ae\u4ef6\uff0c\u8be2\u95ee\u4ed6\u4eec\u5bf9\u4ea7\u54c1\u662f\u5426\u6ee1\u610f\u3002\u544a\u8bc9\u4ed6\u4eec\u5982\u679c\u6709\u95ee\u9898\u53ef\u4ee5\u8054\u7cfb\u60a8\uff0c\u5982\u679c\u611f\u5230\u6ee1\u610f\u53ef\u4ee5\u7559\u4e0b\u597d\u8bc4\u3002\u6709\u4e9b\u4eba\u53ef\u80fd\u5bf9\u8d2d\u4e70\u7684\u4e1c\u897f\u975e\u5e38\u6ee1\u610f\uff0c\u4f46\u5982\u679c\u60a8\u4e0d\u63d0\u9192\uff0c\u4ed6\u4eec\u4e0d\u4f1a\u4e3b\u52a8\u60f3\u5230\u7ed9\u4e88\u8bc4\u8bba\u3002\u5982\u679c\u60a8\u6709\u987e\u5ba2\u90ae\u4ef6\u5217\u8868\u6216\u793e\u4ea4\u5a92\u4f53\u9875\u9762\uff0c\u4e5f\u53ef\u4ee5\u9f13\u52b1\u8d2d\u4e70\u8fc7\u7684\u5173\u6ce8\u7c89\u4e1d\u7559\u4e0b\u8bc4\u8bba\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u9700\u8981\u7559\u610f\u7684\u662f\uff0c\u4e9a\u9a6c\u900a\u4f1a\u5bf9\u7ecf\u8fc7\u9a8c\u8bc1\u7684\u4e70\u5bb6\u548c\u672a\u7ecf\u9a8c\u8bc1\u7684\u4e70\u5bb6\u6240\u5199\u7684\u8bc4\u8bba\u8fdb\u884c\u533a\u5206\u3002\u7ecf\u8fc7\u9a8c\u8bc1\u7684\u4e70\u5bb6\u8bc4\u8bba\u5728\u4e9a\u9a6c\u900a SEO \u4e2d\u5177\u6709\u66f4\u9ad8\u7684\u6743\u91cd\uff0c\u56e0\u6b64\u9f13\u52b1\u5728\u4e9a\u9a6c\u900a\u4e0b\u5355\u7684\u4e70\u5bb6\u64b0\u5199\u8bc4\u8bba\u5341\u5206\u91cd\u8981\u3002<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-121403 size-full\" src=\"https:\/\/www.similarweb.com\/corp\/wp-content\/uploads\/2022\/05\/amazon-seo-verified-purchase.png\" alt=\"An example of a \u201cVerified Purchase\u201d on Amazon with a customer review.\" width=\"1296\" height=\"426\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/05\/amazon-seo-verified-purchase.png 1296w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/05\/amazon-seo-verified-purchase-300x99.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/05\/amazon-seo-verified-purchase-1024x337.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/05\/amazon-seo-verified-purchase-768x252.png 768w\" sizes=\"(max-width: 1296px) 100vw, 1296px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u5982\u679c\u60a8\u6709\u901a\u8fc7\u5176\u4ed6\u9014\u5f84\u8d2d\u4e70\u7684\u987e\u5ba2\uff0c\u4ed6\u4eec\u7684\u8bc4\u8bba\u4e5f\u4f1a\u663e\u793a\u5728\u4e9a\u9a6c\u900a\u4e0a\uff0c\u4f46\u5728\u4e9a\u9a6c\u900a a10 \u7b97\u6cd5\u4e2d\u7684\u6743\u91cd\u66f4\u4f4e\u3002<\/span><\/p>\n<h3><b>11. \u4f7f\u7528\u4e9a\u9a6c\u900a\u7269\u6d41 (FBA)<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">FBA \u4e0e\u4e9a\u9a6c\u900a SEO \u5173\u7cfb\u4e0d\u5927\uff0c\u4f46\u80fd\u8ba9\u60a8\u7684\u5de5\u4f5c\u548c\u751f\u6d3b\u66f4\u52a0\u8f7b\u677e\u3002\u6bd4\u65b9\u8bf4\uff0c\u60a8\u6ca1\u6709\u5e93\u5b58\u7a7a\u95f4\uff0c\u4e5f\u65e0\u6cd5\u7531\u81ea\u5df1\u7ba1\u7406\u9001\u8d27\u3002\u4e9a\u9a6c\u900a\u5c06\u4e3a\u60a8\u5904\u7406\u7269\u6d41\u8d27\u8fd0\uff0c\u751a\u81f3\u63d0\u4f9b\u5956\u52b1\u673a\u5236\u3002<\/span><a href=\"https:\/\/www.aboutamazon.com\/workplace\/our-employees\"><span style=\"font-weight: 400;\">\u7269\u6d41\u4e2d\u5fc3<\/span><\/a><span style=\"font-weight: 400;\">\u63d0\u4f9b\u4e0e\u7269\u6d41\u76f8\u5173\u7684\u6240\u6709\u670d\u52a1\uff0c\u5982\u4ed3\u50a8\u3001\u62e3\u8d27\u3001\u5305\u88c5\u3001\u8fd0\u8f93\uff0c\u751a\u81f3\u9000\u8d27\u3002\u8be5\u670d\u52a1\u53ef\u4ee5\u4e3a\u60a8\u8282\u7701\u5927\u91cf\u65f6\u95f4\uff0c\u540c\u65f6\u4e3a\u60a8\u7684\u5ba2\u6237\u63d0\u4f9b\u53ef\u9760\u7684\u670d\u52a1\u548c\u5feb\u901f\u7684\u53d1\u8d27\u4f53\u9a8c\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4f7f\u7528 FBA\uff0c\u60a8\u8fd8\u6709\u8d44\u683c\u53c2\u52a0\u4e9a\u9a6c\u900a\u7684<\/span><a href=\"https:\/\/www.similarweb.com\/blog\/ecommerce\/amazon-insights\/amazon-subscribe-save-is-it-worth-it-for-your-brand-benchmarks-inside\/\"><span style=\"font-weight: 400;\">\u201c\u8ba2\u8d2d\u7701\u201d<\/span><\/a><span style=\"font-weight: 400;\">\u8ba1\u5212\u2014\u2014\u63d0\u5347\u9500\u552e\u989d\u548c\u5ba2\u6237\u5fe0\u8bda\u5ea6\u7684\u7edd\u4f73\u4e4b\u9053\u3002\u5982\u524d\u6240\u8ff0\uff0c\u66f4\u4f18\u8d28\u7684\u9500\u552e\u4f53\u9a8c\u7684\u786e\u80fd\u591f\u63d0\u5347\u60a8\u7684\u4e9a\u9a6c\u900a SEO\uff0c\u56e0\u6b64 FBA \u4e5f\u5c06\u5bf9\u60a8\u7684\u4e9a\u9a6c\u900a SEO \u4ea7\u751f\u95f4\u63a5\u5f71\u54cd\uff01<\/span><\/p>\n<h2><b>Similarweb \u5982\u4f55\u5e2e\u52a9\u60a8\u4f18\u5316\u4e9a\u9a6c\u900a SEO<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Similarweb \u6709\u51e0\u4e2a\u5de5\u5177\u53ef\u4ee5\u5e2e\u52a9\u60a8\u5728\u4e9a\u9a6c\u900a SEO \u7b56\u7565\u4e0a\u53d6\u5f97\u6210\u529f\u3002Similarweb \u53ef\u4ee5\u6309\u4e0d\u540c\u56fd\u5bb6\/\u5730\u533a\u6216\u533a\u57df\u63d0\u4f9b\u4e9a\u9a6c\u900a\u57df\u540d\u7ea7\u522b\u7684\u4e13\u4e1a\u6d1e\u89c1\uff0c\u8ba9\u60a8\u5bf9\u672c\u5730\u4e9a\u9a6c\u900a\u57df\u540d\u7684\u8868\u73b0\u548c\u6a21\u5f0f\u8fdb\u884c\u5206\u6790\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5728 Similarweb<\/span><a href=\"https:\/\/www.similarweb.com\/corp\/marketing\/\"> <span style=\"font-weight: 400;\">\u6570\u5b57\u8425\u9500\u60c5\u62a5<\/span><\/a><span style=\"font-weight: 400;\">\u7684<\/span><a href=\"https:\/\/www.similarweb.com\/corp\/marketing\/keyword-research\/\"><span style=\"font-weight: 400;\">\u5173\u952e\u8bcd\u7814\u7a76\u5de5\u5177<\/span><\/a><span style=\"font-weight: 400;\">\u4e2d\uff0c\u60a8\u53ef\u4ee5\u9009\u62e9\u4e9a\u9a6c\u900a\u9009\u9879\uff0c\u4e13\u95e8\u9488\u5bf9\u8fd9\u4e00\u5e73\u53f0\u8fdb\u884c\u5173\u952e\u8bcd\u7814\u7a76\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5728 Similarweb \u8d2d\u7269\u8005\u60c5\u62a5\u4e2d\uff0c\u60a8\u8fd8\u53ef\u4ee5\u8bbf\u95ee<\/span><a href=\"https:\/\/support.similarweb.com\/hc\/en-us\/articles\/360017690757-Amazon-Overview\"><span style=\"font-weight: 400;\">\u4e9a\u9a6c\u900a\u6982\u89c8<\/span><\/a><span style=\"font-weight: 400;\">\u9762\u677f\u3002\u60a8\u53ef\u4ee5\u6839\u636e\u4ea7\u54c1\u6d4f\u89c8\u91cf\u3001\u9500\u552e\u6570\u91cf\u548c\u6536\u5165\uff0c\u5c31\u6700\u91cd\u8981\u7684\u54c1\u7c7b\u5f97\u51fa\u6709\u4ef7\u503c\u7684\u6d1e\u89c1\u5206\u6790\u3002\u627e\u51fa\u8868\u73b0\u51fa\u8272\u7684\u54c1\u7c7b\u6709\u52a9\u4e8e\u60a8\u5206\u914d\u8d44\u6e90\uff0c\u5145\u5206\u5229\u7528\u54c1\u7c7b\u673a\u9047\u4ee5\u53ca\u5e02\u573a\u89c4\u6a21\u6216\u8d8b\u52bf\u7684\u4efb\u4f55\u53d8\u5316\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4e4b\u540e\uff0c\u60a8\u53ef\u4ee5\u5bf9<\/span><a href=\"https:\/\/support.similarweb.com\/hc\/en-us\/articles\/360018678998-Amazon-Keywords\"><span style=\"font-weight: 400;\">\u4e9a\u9a6c\u900a\u57df\u540d\u7684\u7279\u5b9a\u5173\u952e\u8bcd<\/span><\/a><span style=\"font-weight: 400;\">\u8fdb\u884c\u5206\u6790\u3002\u60a8\u5c06\u4ece\u4e2d\u4e86\u89e3\u4e70\u5bb6\u5728\u4e9a\u9a6c\u900a\u4e0a\u7684\u641c\u7d22\u5173\u952e\u8bcd\uff0c\u83b7\u53d6\u8fd9\u4e9b\u5173\u952e\u8bcd\u7684\u81ea\u7136\u6d41\u91cf\u4e0e\u4ed8\u8d39\u6d41\u91cf\u3002<\/span><\/p>\n<p><a href=\"https:\/\/www.similarweb.com\/corp\/shopper\/shopper-behavior\/\"><span style=\"font-weight: 400;\">\u6d88\u8d39\u8005\u7684\u641c\u7d22\u884c\u4e3a<\/span><\/a><span style=\"font-weight: 400;\">\u5728\u4e0d\u540c\u7684\u57df\u540d\u5185\u5404\u6709\u4e0d\u540c\uff0c\u56e0\u6b64\u4e86\u89e3\u7ad9\u5185\u641c\u7d22\u662f\u6210\u529f\u7684\u5fc5\u8981\u6761\u4ef6\u3002\u501f\u52a9 Similarweb\uff0c\u60a8\u53ef\u4ee5\u5206\u6790\u5173\u952e\u8bcd\u5e76\u8c03\u6574\u60a8\u7684\u76ee\u6807\u5b9a\u4f4d\uff0c\u4ece\u800c\u6700\u5927\u9650\u5ea6\u5730\u63d0\u9ad8\u4ea7\u54c1\u5728\u9ad8\u610f\u5411\u5ba2\u6237\u4e2d\u7684\u66dd\u5149\u7387\u3002<\/span><\/p>\n<h2><b>\u5728\u4e9a\u9a6c\u900a\u4e0a\u5927\u663e\u8eab\u624b<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u4e9a\u9a6c\u900a\u4e0a\u7684\u7ade\u4e89\u56fa\u7136\u6fc0\u70c8\uff0c\u4f46\u6211\u4eec\u5bf9\u8fd9\u4e00\u62e5\u6709\u6700\u591a\u9ad8\u610f\u5411\u4e70\u5bb6\u7684\u6700\u5927\u7535\u5b50\u5546\u52a1\u5e02\u573a\u7684\u671f\u671b\u53ea\u591a\u4e0d\u5c11\u3002\u65e0\u8bba\u60a8\u662f\u5df2\u5728\u4e9a\u9a6c\u900a\u4e0a\u5927\u83b7\u6210\u529f\u7684\u6210\u719f\u5356\u5bb6\uff0c\u8fd8\u662f\u521a\u521a\u8fdb\u5165\u60a8\u7684\u884c\u4e1a\u5f00\u7586\u8f9f\u571f\uff0c\u6295\u5165\u4e00\u4e9b\u7cbe\u529b\u6765\u6539\u5584\u60a8\u7684\u4e9a\u9a6c\u900a SEO\uff0c\u52bf\u5fc5\u80fd\u5e26\u6765\u66f4\u597d\u7684\u81ea\u7136\u548c\u4ed8\u8d39\u6392\u540d\u3002\u4ece\u4ee5\u4e0a\u8fd9\u4e9b\u5c0f\u8d34\u58eb\u5f00\u59cb\u7740\u624b\uff0c\u60a8\u5b9a\u80fd\u5f88\u5feb\u770b\u5230\u4e1a\u7ee9\u98de\u5347\u7684\u559c\u4eba\u8d8b\u52bf\u3002<\/span><\/p>\n<h2><b>\u5e38\u89c1\u95ee\u9898<\/b><\/h2>\n<p><b>\u4ec0\u4e48\u662f\u4e9a\u9a6c\u900a SEO\uff1f<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u4e9a\u9a6c\u900a SEO \u662f\u6307\u9488\u5bf9\u4e9a\u9a6c\u900a\u4e0a\u7684\u641c\u7d22\u5bf9\u60a8\u7684\u5185\u5bb9\u8fdb\u884c\u4f18\u5316\u3002\u987e\u5ba2\u5728\u4e0d\u540c\u5e73\u53f0\u4e0a\u7684\u641c\u7d22\u884c\u4e3a\u5404\u6709\u4e0d\u540c\u3002\u4f8b\u5982\uff0c\u4e9a\u9a6c\u900a\u4e0a\u7684\u987e\u5ba2\u901a\u5e38\u662f\u610f\u6b32\u4e0b\u5355\u7684\u9ad8\u610f\u5411\u4e70\u5bb6\u3002\u8fd9\u4e00\u601d\u7ef4\u8d8b\u52bf\u4f1a\u5f71\u54cd\u4ed6\u4eec\u5728\u4e9a\u9a6c\u900a\u4e0a\u7684\u641c\u7d22\u65b9\u5f0f\u3002\u4e3a\u4e9a\u9a6c\u900a\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u60a8\u7684\u4ea7\u54c1\u9875\u9762\uff0c\u610f\u5473\u7740\u56f4\u7ed5\u5982\u4f55\u54cd\u5e94\u4eba\u4eec\u5728\u4e9a\u9a6c\u900a\u4e0a\u7684\u641c\u7d22\u6765\u5b9a\u5236\u60a8\u7684\u5185\u5bb9\u3002<\/span><\/p>\n<p><b>\u4e9a\u9a6c\u900a SEO \u4e0e\u8c37\u6b4c SEO \u6709\u4f55\u4e0d\u540c\uff1f<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u8c37\u6b4c SEO \u6bd4\u4e9a\u9a6c\u900a SEO \u8981\u5e7f\u6cdb\u5f97\u591a\u3002\u987e\u5ba2\u4f1a\u51fa\u4e8e\u5404\u79cd\u539f\u56e0\u4f7f\u7528\u8c37\u6b4c\uff1a\u4ed6\u4eec\u53ef\u80fd\u5728\u6b64\u5bfb\u627e\u4fe1\u606f\uff0c\u83b7\u53d6\u8bf4\u660e\uff0c\u5bf9\u6bd4\u5206\u6790\uff0c\u6216\u8fdb\u884c\u8d2d\u4e70\u3002\u4f46\u5728\u4e9a\u9a6c\u900a\u4e0a\uff0c\u5927\u5bb6\u5f80\u5f80\u6000\u7740\u4e00\u4e2a\u7b80\u5355\u7684\u76ee\u7684\u2014\u2014\u4e70\u4e70\u4e70\u3002\u610f\u6b32\u8d2d\u4e70\u7684\u60f3\u6cd5\u5f71\u54cd\u7740\u4eba\u4eec\u7684\u641c\u7d22\u65b9\u5f0f\u3002\u4e0e\u8c37\u6b4c SEO \u4e0d\u540c\uff0c\u4e9a\u9a6c\u900a SEO \u7684\u91cd\u70b9\u662f\u5bf9\u60f3\u8981\u8d2d\u4e70\u7684\u987e\u5ba2\u8fdb\u884c\u56de\u5e94\u3002<\/span><\/p>\n<p><b>\u4e3a\u4ec0\u4e48\u6211\u9700\u8981\u4e9a\u9a6c\u900a SEO \u7b56\u7565\uff1f<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u5982\u679c\u60a8\u60f3\u63d0\u9ad8\u81ea\u5df1\u5728\u4e9a\u9a6c\u900a\u4e0a\u7684\u8868\u73b0\uff0c\u5c31\u9700\u8981\u5236\u5b9a\u4e9a\u9a6c\u900a SEO \u7b56\u7565\u3002\u8be5\u4e3e\u63aa\u5c06\u63d0\u9ad8\u60a8\u7684\u641c\u7d22\u6392\u540d\uff0c\u5e76\u4e3a\u60a8\u7684\u4ea7\u54c1\u9875\u9762\u5e26\u6765\u66f4\u591a\u9ad8\u610f\u5411\u7684\u4e70\u5bb6\u3002\u800c\u8c01\u4e0d\u60f3\u5728\u4e9a\u9a6c\u900a\u4e0a\u589e\u52a0\u9500\u552e\u989d\u5462\uff1f<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>2021 \u5e74\uff0c\u7f8e\u56fd 43.5% \u7684\u7535\u5b50\u5546\u52a1\u884c\u4e3a\u53d1\u751f\u5728\u4e9a\u9a6c\u900a\u4e0a\u3002\u968f\u7740\u4e9a\u9a6c\u900a\u7ee7\u7eed\u5784\u65ad\u5728\u7ebf\u6d88\u8d39\uff0c\u8fd9\u4e00\u6570\u5b57\u9884\u8ba1\u8fd8\u5c06\u589e\u957f\u3002\u5982\u679c\u60a8\u662f\u4e00\u5bb6\u5e0c\u671b\u5728\u7ebf\u4e0a\u53d1\u529b\u7684\u96f6\u552e\u5546\uff0c\u4e9a\u9a6c\u900a\u4e00\u5b9a\u4e0d\u5bb9\u5ffd\u89c6\uff08\u9664\u975e\u60a8\u662f\u8010\u514b\uff09\u3002 \u9664\u53bb\u8010\u514b\uff0c\u96f6\u552e\u5546\u80fd\u5426\u5b9e\u73b0\u7535\u5b50\u5546\u52a1\u6210\u529f\uff0c\u5728\u5f88\u5927\u7a0b\u5ea6\u4e0a\u53d6\u51b3\u4e8e\u9488\u5bf9\u4e9a\u9a6c\u900a\u641c\u7d22\u4f18\u5316\u60a8\u7684\u5185\u5bb9\u3002\u4e9a\u9a6c\u900a\u641c\u7d22\u5f15\u64ce\u4f18\u5316 (SEO) \u7c7b\u4f3c\u4e8e\u5e94\u7528\u4e8e\u8c37\u6b4c\u7684\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u7b56\u7565\uff0c\u4f46\u4e9a\u9a6c\u900a\u6709\u81ea\u5df1\u7684\u7b97\u6cd5\u548c\u6700\u4f73\u5b9e\u8df5\uff0c\u5c06\u8d2d\u7269\u8005\u5e26\u5230\u6b63\u786e\u4ea7\u54c1\u9875\u9762\u3002 \u5982\u4eca\uff0c\u4e9a\u9a6c\u900a\u4e0a\u81f3\u5c11\u6709 970 \u4e07\u5356\u5bb6\uff0c\u8fd9\u610f\u5473\u7740\u7ade\u4e89\u5df2\u7136\u767d\u70ed\u5316\u3002\u4ec5\u7ea6 10% \u7684\u4e9a\u9a6c\u900a\u5356\u5bb6\u6bcf\u5e74\u80fd\u521b\u9020\u81f3\u5c11 10 \u4e07\u7f8e\u5143\u7684\u9500\u552e\u989d\u3002\u5982\u679c\u60a8\u60f3\u6210\u4e3a\u8fd9\u4e9b\u5356\u5bb6\u4e2d\u7684\u4e00\u5458\uff0c\u5c31\u9700\u8981\u786e\u4fdd\u60a8\u7684\u4ea7\u54c1\u9875\u9762\u8131\u9896\u800c\u51fa\uff0c\u5e76\u89e6\u53ca\u6f5c\u5728\u987e\u5ba2\u3002 \u600e\u6837\u624d\u80fd\u505a\u5230\u8fd9\u4e00\u70b9\u5462\uff1f\u9996\u5148\u60a8\u9700\u8981\u4e86\u89e3\u4e9a\u9a6c\u900a\u641c\u7d22\u5f15\u64ce\u7684\u7b97\u6cd5\uff0c\u7136\u540e\u9488\u5bf9\u4e9a\u9a6c\u900a SEO \u8fdb\u884c\u4f18\u5316\u3002\u8ba9\u6211\u4eec\u9a6c\u4e0a\u5f00\u59cb\u4e86\u89e3\u5427\uff01 \u4ec0\u4e48\u662f\u4e9a\u9a6c\u900a SEO\uff1f \u4e9a\u9a6c\u900a SEO \u5173\u6ce8\u7684\u662f\u4eba\u4eec\u5728\u7ebf\u4e0a\u8d2d\u7269\u65f6\u4f7f\u7528\u7684\u5173\u952e\u8bcd\u7c7b\u578b\u3002\u4e9a\u9a6c\u900a\u7528\u6237\u4e00\u822c\u90fd\u6709\u8f6c\u5316\u641c\u7d22\u610f\u56fe\uff0c\u6240\u4ee5\u60a8\u7684\u5185\u5bb9\u5e94\u4e3a\u6ee1\u8db3\u8fd9\u4e00\u610f\u56fe\u800c\u7279\u522b\u5b9a\u5236\uff0c\u4e14\u5e94\u5305\u62ec\u4eba\u4eec\u5728\u51c6\u5907\u505a\u51fa\u8d2d\u4e70\u51b3\u5b9a\u65f6\u4f7f\u7528\u7684\u8bcd\u7ec4\u3002 \u5728\u60a8\u7684\u4e9a\u9a6c\u900a\u4ea7\u54c1\u9875\u9762\u4e2d\uff0c\u60a8\u9700\u8981\u5b9a\u4e49\u4ea7\u54c1\u7684\u6807\u9898\u548c\u63cf\u8ff0\uff0c\u4ee5\u53ca\u4ea7\u54c1\u7684\u5173\u952e\u8bcd\u548c\u5176\u4ed6\u4fe1\u606f\u3002\u4ea7\u54c1\u9875\u9762\u7684\u5173\u952e\u8bcd\u4f1a\u5f71\u54cd\u60a8\u5728\u4e9a\u9a6c\u900a\u641c\u7d22\u7ed3\u679c\u4e2d\u7684\u81ea\u7136\u6392\u540d\u3002\u4e0d\u8a00\u800c\u55bb\uff0c\u66f4\u7406\u60f3\u7684\u6392\u540d\u4f1a\u5e26\u6765\u66f4\u591a\u70b9\u51fb\u91cf\uff0c\u6700\u7ec8\u5e26\u6765\u66f4\u591a\u9500\u552e\u989d\u3002\u60a8\u9700\u8981\u5bf9\u81ea\u5df1\u7684\u5185\u5bb9\u8fdb\u884c\u4f18\u5316\uff0c\u4ee5\u4fbf\u51fa\u73b0\u5728\u9760\u524d\u7684\u7ed3\u679c\u4e2d\u3002 \u4e9a\u9a6c\u900a\u6392\u540d\u7b97\u6cd5\u5982\u4f55\u8fd0\u4f5c\uff1f \u6216\u8bb8\u60a8\u5df2\u542c\u8bf4\u8fc7 a9 \u7b97\u6cd5\uff0c\u8be5\u7b97\u6cd5\u540e\u6765\u5347\u7ea7\u4e3a a10 \u7b97\u6cd5\u3002\u867d\u7136\u4e9a\u9a6c\u900a\u5e76\u6ca1\u6709\u6b63\u5f0f\u5ba3\u5e03\u5347\u7ea7\uff0c\u4f46\u719f\u77e5\u4e9a\u9a6c\u900a\u7684\u8fbe\u4eba\u4eec\u6700\u8fd1\u6ce8\u610f\u5230 a9 \u53d1\u751f\u4e86\u4e00\u4e9b\u53d8\u5316\uff0c\u56e0\u6b64\u5f00\u59cb\u5c06\u66f4\u65b0\u540e\u7684\u7248\u672c\u79f0\u4e3a a10\u3002a9 \u7b97\u6cd5\u66f4\u5bb9\u6613\u7406\u89e3\uff0c\u6240\u4ee5\u6211\u4eec\u5148\u6765\u8ba8\u8bba\u5b83\u662f\u5982\u4f55\u8fd0\u4f5c\u7684\uff0c\u7136\u540e\u518d\u6765\u8ba8\u8bba\u5b83\u7684\u53d8\u5316\u3002 a9 \u7b97\u6cd5\u901a\u8fc7\u4e24\u4e2a\u53c2\u6570\u5bf9\u4ea7\u54c1\u9875\u9762\u8fdb\u884c\u6392\u540d\uff1a\u76f8\u5173\u6027\u548c\u8868\u73b0\u3002\u76f8\u5173\u6027\u4e0e\u60a8\u4ea7\u54c1\u9875\u9762\u4e2d\u7684\u5173\u952e\u8bcd\u4e0e\u641c\u7d22\u5173\u952e\u8bcd\u7684\u5173\u8054\u5ea6\u6709\u5173\uff0c\u800c\u8868\u73b0\u5173\u6ce8\u7684\u662f\u60a8\u7684\u4ea7\u54c1\u9875\u9762\u4e4b\u524d\u7684\u9500\u552e\u60c5\u51b5\u3002\u901a\u8fc7\u8fd9\u4e9b\u6307\u6807\uff0c\u4e9a\u9a6c\u900a a9 \u7b97\u6cd5\u53ef\u4ee5\u786e\u5b9a\u8be5\u4e70\u5bb6\u8fdb\u884c\u8d2d\u4e70\u7684\u53ef\u80fd\u6027\u6709\u591a\u5927\u3002 \u6709\u51e0\u4e2a\u56e0\u7d20\u4f1a\u5f71\u54cd\u60a8\u4ea7\u54c1\u9875\u9762\u7684\u76f8\u5173\u6027\u548c\u8868\u73b0\u3002 \u76f8\u5173\u56e0\u7d20 \u4ee5\u4e0b\u662f\u9488\u5bf9\u60a8\u7684\u5173\u952e\u8bcd\u975e\u5e38\u91cd\u8981\u7684\u51e0\u4e2a\u5730\u65b9\u3002\u5bf9\u4e8e\u4ee5\u4e0b\u5217\u51fa\u7684\u5185\u5bb9\u7c7b\u578b\uff0c\u60a8\u5e94\u7eb3\u5165\u76f8\u5173\u7684\u5173\u952e\u8bcd\u3002 \u4ea7\u54c1\u6807\u9898\uff1a\u8fd9\u53ef\u80fd\u662f\u5f71\u54cd\u76f8\u5173\u6027\u7684\u9996\u8981\u56e0\u7d20\u3002\u5b83\u5e94\u8be5\u5305\u542b\u4e0e\u60a8\u7684\u4ea7\u54c1\u6700\u76f8\u5173\u7684\u5173\u952e\u8bcd\u3002\u8bf7\u52a1\u5fc5\u4e0d\u8981\u6295\u673a\u53d6\u5de7\uff0c\u4e0d\u73a9\u6587\u5b57\u6e38\u620f\uff01\u5982\u679c\u60a8\u5356\u7684\u662f\u667a\u80fd\u624b\u673a\u5916\u58f3\uff0c\u90a3\u5c31\u8001\u8001\u5b9e\u5b9e\u53eb\u5b83 smartphone case\uff08\u667a\u80fd\u624b\u673a\u58f3\uff09\u3002 \u5356\u5bb6\u540d\u79f0\uff1a\u5356\u8fd9\u6b3e\u4ea7\u54c1\u7684\u662f\u8c01\uff1f\u5982\u679c\u60a8\u4e13\u6ce8\u4e8e\u67d0\u4e00\u7c7b\u578b\u7684\u4ea7\u54c1\uff0c\u5efa\u8bae\u5728\u60a8\u7684\u5356\u5bb6\u540d\u79f0\u4e2d\u52a0\u5165\u76f8\u5173\u7684\u5173\u952e\u8bcd\u3002\u6bd4\u5982\uff0c\u60a8\u53ef\u4ee5\u7ed9\u81ea\u5df1\u8d77\u540d\u4e3a smartphone accessory guru\uff08\u667a\u80fd\u624b\u673a\u914d\u4ef6\u5927\u5e08\uff09\u3002 \u4ea7\u54c1\u63cf\u8ff0\uff1a\u5c3d\u91cf\u5305\u62ec\u4e70\u5bb6\u4eec\u53ef\u80fd\u4f1a\u5bfb\u627e\u7684\u6240\u6709\u91cd\u8981\u5173\u952e\u8bcd\u3002\u5982\u679c\u60a8\u5356\u7684\u662f\u5e26\u6709\u72ec\u89d2\u517d\u56fe\u6848\u7684\u534e\u4e3d\u98ce\u667a\u80fd\u624b\u673a\u58f3\uff0c\u5c31\u628a\u8fd9\u4e9b\u8bcd\u90fd\u7528\u4e0a\uff01\u4e9a\u9a6c\u900a\u559c\u6b22\u7ec6\u8282\uff0c\u4f1a\u626b\u63cf\u6bcf\u4e00\u4e2a\u5b57\u773c\u3002 \u4ea7\u54c1\u529f\u80fd\uff1a\u548c\u4ea7\u54c1\u63cf\u8ff0\u4e00\u6837\uff0c\u4ea7\u54c1\u7279\u5f81\u4e5f\u6709\u52a9\u4e8e\u4e9a\u9a6c\u900a\u53ca\u6f5c\u5728\u4e70\u5bb6\u4e86\u89e3\u60a8\u7684\u4ea7\u54c1\u3002\u5728\u6b64\u5904\uff0c\u60a8\u53ef\u4ee5\u91cd\u70b9\u7a81\u51fa\u4e70\u5bb6\u4eec\u53ef\u80fd\u6b63\u5728\u5bfb\u627e\u7684\u91cd\u8981\u7279\u5f81\u2014\u2014\u4f8b\u5982\uff0c\u60a8\u7684\u624b\u673a\u58f3\u662f\u8f7b\u5de7\u578b\u8fd8\u662f\u575a\u56fa\u8010\u7528\u578b\u3002 \u54c1\u724c\u540d\u79f0\uff1a\u60a8\u9500\u552e\u7684\u662f\u77e5\u540d\u54c1\u724c\u5417\uff1f\u8fd9\u4e00\u70b9\u7279\u522b\u91cd\u8981\uff0c\u56e0\u4e3a\u4e70\u5bb6\u53ef\u80fd\u4f1a\u641c\u7d22\u7279\u5b9a\u7684\u54c1\u724c\u3002\u6bd4\u65b9\u8bf4\uff0c\u60a8\u7684\u667a\u80fd\u624b\u673a\u58f3\u662f\u7531\u9876\u7ea7\u624b\u673a\u58f3\u5236\u9020\u5546 Spigen \u5236\u9020\u7684\u3002\u6dfb\u52a0 Spigen \u624b\u673a\u58f3\u4f5c\u4e3a\u5173\u952e\u8bcd\u5bf9\u60a8\u7684\u4e9a\u9a6c\u900a SEO [&hellip;]<\/p>\n","protected":false},"author":333,"featured_media":121430,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[6608,6351,6337,6580],"tags":[],"class_list":["post-123408","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-amazon-insights","category-seo","category-marketing","category-ecommerce"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>2022 \u5e74\u4e9a\u9a6c\u900a SEO \u4e13\u5bb6\u4fee\u70bc\u6307\u5357 | Similarweb<\/title>\n<meta name=\"description\" content=\"\u60a8\u77e5\u9053 SEO\uff0c\u4f46\u60a8\u77e5\u9053\u4e9a\u9a6c\u900a SEO \u5417\uff1f\u5b83\u4e0e\u8c37\u6b4c\u6216\u5176\u4ed6\u641c\u7d22\u5f15\u64ce\u7565\u6709\u4e0d\u540c\uff0c\u56e0\u6b64\u6211\u4eec\u7279\u522b\u63a8\u51fa\u5173\u4e8e\u4e9a\u9a6c\u900a SEO \u7684\u4e13\u5bb6\u4fee\u70bc\u6307\u5357\u3002\" \/>\n<meta name=\"robots\" content=\"max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.similarweb.com\/blog\/zh\/ecommerce\/amazon-insights\/amazon-seo\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Shai Belinsky\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/zh\/ecommerce\/amazon-insights\/amazon-seo\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/zh\/ecommerce\/amazon-insights\/amazon-seo\/\"},\"author\":{\"name\":\"Shai Belinsky\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/#\/schema\/person\/d9a95f472e8394bfab5cab9f08c1061c\"},\"headline\":\"2022 \u5e74\u4e9a\u9a6c\u900a SEO \u4e13\u5bb6\u4fee\u70bc\u6307\u5357\",\"datePublished\":\"2022-06-01T07:29:19+00:00\",\"dateModified\":\"2022-08-07T15:04:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/zh\/ecommerce\/amazon-insights\/amazon-seo\/\"},\"wordCount\":114,\"publisher\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/zh\/ecommerce\/amazon-insights\/amazon-seo\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/05\/Copy-of-SW-Blog-Cover-Image-Rebrand-33.png\",\"articleSection\":[\"\u4e9a\u9a6c\u900a\u60c5\u62a5\",\"\u641c\u7d22\u5f15\u64ce\u4f18\u5316\",\"\u6570\u4f4d\u884c\u9500\",\"\u7535\u5b50\u5546\u52a1\"],\"inLanguage\":\"\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/zh\/ecommerce\/amazon-insights\/amazon-seo\/\",\"url\":\"https:\/\/www.similarweb.com\/blog\/zh\/ecommerce\/amazon-insights\/amazon-seo\/\",\"name\":\"2022 \u5e74\u4e9a\u9a6c\u900a SEO \u4e13\u5bb6\u4fee\u70bc\u6307\u5357 | Similarweb\",\"isPartOf\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/zh\/ecommerce\/amazon-insights\/amazon-seo\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/zh\/ecommerce\/amazon-insights\/amazon-seo\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/05\/Copy-of-SW-Blog-Cover-Image-Rebrand-33.png\",\"datePublished\":\"2022-06-01T07:29:19+00:00\",\"dateModified\":\"2022-08-07T15:04:44+00:00\",\"description\":\"\u60a8\u77e5\u9053 SEO\uff0c\u4f46\u60a8\u77e5\u9053\u4e9a\u9a6c\u900a SEO \u5417\uff1f\u5b83\u4e0e\u8c37\u6b4c\u6216\u5176\u4ed6\u641c\u7d22\u5f15\u64ce\u7565\u6709\u4e0d\u540c\uff0c\u56e0\u6b64\u6211\u4eec\u7279\u522b\u63a8\u51fa\u5173\u4e8e\u4e9a\u9a6c\u900a SEO \u7684\u4e13\u5bb6\u4fee\u70bc\u6307\u5357\u3002\",\"breadcrumb\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/zh\/ecommerce\/amazon-insights\/amazon-seo\/#breadcrumb\"},\"inLanguage\":\"\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.similarweb.com\/blog\/zh\/ecommerce\/amazon-insights\/amazon-seo\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/zh\/ecommerce\/amazon-insights\/amazon-seo\/#primaryimage\",\"url\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/05\/Copy-of-SW-Blog-Cover-Image-Rebrand-33.png\",\"contentUrl\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/05\/Copy-of-SW-Blog-Cover-Image-Rebrand-33.png\",\"width\":800,\"height\":474,\"caption\":\"Amazon SEO: Your guide for 2022\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/zh\/ecommerce\/amazon-insights\/amazon-seo\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.similarweb.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"2022 \u5e74\u4e9a\u9a6c\u900a SEO \u4e13\u5bb6\u4fee\u70bc\u6307\u5357\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/#website\",\"url\":\"https:\/\/www.similarweb.com\/blog\/\",\"name\":\"Similarweb\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.similarweb.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/#organization\",\"name\":\"Similarweb\",\"url\":\"https:\/\/www.similarweb.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/03\/1587374135933.png\",\"contentUrl\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/03\/1587374135933.png\",\"width\":200,\"height\":200,\"caption\":\"Similarweb\"},\"image\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/Similarweb\",\"https:\/\/x.com\/Similarweb\",\"https:\/\/www.youtube.com\/channel\/UCVCI01HR6iB4AA4ChW08cvQ\",\"https:\/\/www.instagram.com\/similarwebinsights\/\",\"https:\/\/www.linkedin.com\/company\/similarweb\",\"https:\/\/en.wikipedia.org\/wiki\/Similarweb\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/#\/schema\/person\/d9a95f472e8394bfab5cab9f08c1061c\",\"name\":\"Shai Belinsky\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/02\/shai-belinsky.png\",\"contentUrl\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/02\/shai-belinsky.png\",\"caption\":\"Shai Belinsky\"},\"description\":\"Shai is a senior SEO specialist with 10+ years of experience in SEO. He began his path in the digital marketing world working as a PPC manager, but quickly discovered that SEO is the way to go. Shai holds a Bachelor\u2019s Degree and an MBA from the College of Management Academic Studies. When he's not optimizing content and creating insanely long keyword research sheets, Shai loves watching TV shows, anime &amp; going to the movies, listening to music, and cooking.\",\"sameAs\":[\"https:\/\/www.similarweb.com\/\",\"https:\/\/www.linkedin.com\/in\/shai-belinsky-a248665a\/\"],\"url\":\"https:\/\/www.similarweb.com\/blog\/author\/shai-belinsky\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"2022 \u5e74\u4e9a\u9a6c\u900a SEO \u4e13\u5bb6\u4fee\u70bc\u6307\u5357 | Similarweb","description":"\u60a8\u77e5\u9053 SEO\uff0c\u4f46\u60a8\u77e5\u9053\u4e9a\u9a6c\u900a SEO \u5417\uff1f\u5b83\u4e0e\u8c37\u6b4c\u6216\u5176\u4ed6\u641c\u7d22\u5f15\u64ce\u7565\u6709\u4e0d\u540c\uff0c\u56e0\u6b64\u6211\u4eec\u7279\u522b\u63a8\u51fa\u5173\u4e8e\u4e9a\u9a6c\u900a SEO \u7684\u4e13\u5bb6\u4fee\u70bc\u6307\u5357\u3002","robots":{"max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.similarweb.com\/blog\/zh\/ecommerce\/amazon-insights\/amazon-seo\/","twitter_misc":{"Written by":"Shai Belinsky","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.similarweb.com\/blog\/zh\/ecommerce\/amazon-insights\/amazon-seo\/#article","isPartOf":{"@id":"https:\/\/www.similarweb.com\/blog\/zh\/ecommerce\/amazon-insights\/amazon-seo\/"},"author":{"name":"Shai Belinsky","@id":"https:\/\/www.similarweb.com\/blog\/#\/schema\/person\/d9a95f472e8394bfab5cab9f08c1061c"},"headline":"2022 \u5e74\u4e9a\u9a6c\u900a SEO \u4e13\u5bb6\u4fee\u70bc\u6307\u5357","datePublished":"2022-06-01T07:29:19+00:00","dateModified":"2022-08-07T15:04:44+00:00","mainEntityOfPage":{"@id":"https:\/\/www.similarweb.com\/blog\/zh\/ecommerce\/amazon-insights\/amazon-seo\/"},"wordCount":114,"publisher":{"@id":"https:\/\/www.similarweb.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.similarweb.com\/blog\/zh\/ecommerce\/amazon-insights\/amazon-seo\/#primaryimage"},"thumbnailUrl":"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/05\/Copy-of-SW-Blog-Cover-Image-Rebrand-33.png","articleSection":["\u4e9a\u9a6c\u900a\u60c5\u62a5","\u641c\u7d22\u5f15\u64ce\u4f18\u5316","\u6570\u4f4d\u884c\u9500","\u7535\u5b50\u5546\u52a1"],"inLanguage":""},{"@type":"WebPage","@id":"https:\/\/www.similarweb.com\/blog\/zh\/ecommerce\/amazon-insights\/amazon-seo\/","url":"https:\/\/www.similarweb.com\/blog\/zh\/ecommerce\/amazon-insights\/amazon-seo\/","name":"2022 \u5e74\u4e9a\u9a6c\u900a SEO \u4e13\u5bb6\u4fee\u70bc\u6307\u5357 | Similarweb","isPartOf":{"@id":"https:\/\/www.similarweb.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.similarweb.com\/blog\/zh\/ecommerce\/amazon-insights\/amazon-seo\/#primaryimage"},"image":{"@id":"https:\/\/www.similarweb.com\/blog\/zh\/ecommerce\/amazon-insights\/amazon-seo\/#primaryimage"},"thumbnailUrl":"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/05\/Copy-of-SW-Blog-Cover-Image-Rebrand-33.png","datePublished":"2022-06-01T07:29:19+00:00","dateModified":"2022-08-07T15:04:44+00:00","description":"\u60a8\u77e5\u9053 SEO\uff0c\u4f46\u60a8\u77e5\u9053\u4e9a\u9a6c\u900a SEO \u5417\uff1f\u5b83\u4e0e\u8c37\u6b4c\u6216\u5176\u4ed6\u641c\u7d22\u5f15\u64ce\u7565\u6709\u4e0d\u540c\uff0c\u56e0\u6b64\u6211\u4eec\u7279\u522b\u63a8\u51fa\u5173\u4e8e\u4e9a\u9a6c\u900a SEO \u7684\u4e13\u5bb6\u4fee\u70bc\u6307\u5357\u3002","breadcrumb":{"@id":"https:\/\/www.similarweb.com\/blog\/zh\/ecommerce\/amazon-insights\/amazon-seo\/#breadcrumb"},"inLanguage":"","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.similarweb.com\/blog\/zh\/ecommerce\/amazon-insights\/amazon-seo\/"]}]},{"@type":"ImageObject","inLanguage":"","@id":"https:\/\/www.similarweb.com\/blog\/zh\/ecommerce\/amazon-insights\/amazon-seo\/#primaryimage","url":"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/05\/Copy-of-SW-Blog-Cover-Image-Rebrand-33.png","contentUrl":"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/05\/Copy-of-SW-Blog-Cover-Image-Rebrand-33.png","width":800,"height":474,"caption":"Amazon SEO: Your guide for 2022"},{"@type":"BreadcrumbList","@id":"https:\/\/www.similarweb.com\/blog\/zh\/ecommerce\/amazon-insights\/amazon-seo\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.similarweb.com\/"},{"@type":"ListItem","position":2,"name":"2022 \u5e74\u4e9a\u9a6c\u900a SEO \u4e13\u5bb6\u4fee\u70bc\u6307\u5357"}]},{"@type":"WebSite","@id":"https:\/\/www.similarweb.com\/blog\/#website","url":"https:\/\/www.similarweb.com\/blog\/","name":"Similarweb","description":"","publisher":{"@id":"https:\/\/www.similarweb.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.similarweb.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":""},{"@type":"Organization","@id":"https:\/\/www.similarweb.com\/blog\/#organization","name":"Similarweb","url":"https:\/\/www.similarweb.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"","@id":"https:\/\/www.similarweb.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/03\/1587374135933.png","contentUrl":"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/03\/1587374135933.png","width":200,"height":200,"caption":"Similarweb"},"image":{"@id":"https:\/\/www.similarweb.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Similarweb","https:\/\/x.com\/Similarweb","https:\/\/www.youtube.com\/channel\/UCVCI01HR6iB4AA4ChW08cvQ","https:\/\/www.instagram.com\/similarwebinsights\/","https:\/\/www.linkedin.com\/company\/similarweb","https:\/\/en.wikipedia.org\/wiki\/Similarweb"]},{"@type":"Person","@id":"https:\/\/www.similarweb.com\/blog\/#\/schema\/person\/d9a95f472e8394bfab5cab9f08c1061c","name":"Shai Belinsky","image":{"@type":"ImageObject","inLanguage":"","@id":"https:\/\/www.similarweb.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/02\/shai-belinsky.png","contentUrl":"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/02\/shai-belinsky.png","caption":"Shai Belinsky"},"description":"Shai is a senior SEO specialist with 10+ years of experience in SEO. He began his path in the digital marketing world working as a PPC manager, but quickly discovered that SEO is the way to go. Shai holds a Bachelor\u2019s Degree and an MBA from the College of Management Academic Studies. When he's not optimizing content and creating insanely long keyword research sheets, Shai loves watching TV shows, anime &amp; going to the movies, listening to music, and cooking.","sameAs":["https:\/\/www.similarweb.com\/","https:\/\/www.linkedin.com\/in\/shai-belinsky-a248665a\/"],"url":"https:\/\/www.similarweb.com\/blog\/author\/shai-belinsky\/"}]}},"lang":"zh","translations":{"zh":123408,"de":122677,"en":121393},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/posts\/123408","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/users\/333"}],"replies":[{"embeddable":true,"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/comments?post=123408"}],"version-history":[{"count":3,"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/posts\/123408\/revisions"}],"predecessor-version":[{"id":132370,"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/posts\/123408\/revisions\/132370"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/media\/121430"}],"wp:attachment":[{"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/media?parent=123408"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/categories?post=123408"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/tags?post=123408"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}