{"id":12374,"date":"2016-06-28T08:15:18","date_gmt":"2016-06-28T05:15:18","guid":{"rendered":"https:\/\/www.similarweb.com\/corp\/blog\/?p=12374"},"modified":"2023-10-26T11:34:37","modified_gmt":"2023-10-26T11:34:37","slug":"custom-categories","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/custom-categories\/","title":{"rendered":"New &#8211; Custom Categories in Similarweb Platform"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Similarweb\u2019s <\/span><i><span style=\"font-weight: 400;\">Custom Categories<\/span><\/i><span style=\"font-weight: 400;\"> is live! <\/span><span style=\"font-weight: 400;\">This highly anticipated feature allows you to create your own, fully customizable categories within the <\/span><i><span style=\"font-weight: 400;\">Industry Analysis<\/span><\/i><span style=\"font-weight: 400;\"> module. Custom categories are composed entirely of the websites you choose, so you can track industries and markets that are most relevant to you and your business. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">With <\/span><i><span style=\"font-weight: 400;\">Custom Categories,<\/span><\/i><span style=\"font-weight: 400;\"> just like with the over 250 existing categories already available in the <\/span><i><span style=\"font-weight: 400;\">Industry Analysis <\/span><\/i><span style=\"font-weight: 400;\">module, you can see the <\/span><a href=\"https:\/\/www.similarweb.com\/top-websites\/\"><i><span style=\"font-weight: 400;\">Top Websites<\/span><\/i><\/a><span style=\"font-weight: 400;\">, discover the leaders for each traffic source, and learn about the top referring sites, social networks, and the <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/top-keywords\/\">most searched keywords<\/a> for the category you\u2019ve created. <\/span><\/p>\n<h2>How to create a custom category in Similarweb Platform<\/h2>\n<p><span style=\"font-weight: 400;\">To create a custom category you&#8217;ll need to be subscribed to our Ultimate plan.<\/span><span style=\"font-weight: 400;\">\u00a0As an Ultimate user, you can\u00a0create your own custom categories, each containing a list of up to 100 websites<\/span><span style=\"font-weight: 400;\">. Once you&#8217;ve created the category, you\u2019ll be able to access it\u00a0and edit the list of sites at any point from the <\/span><i><span style=\"font-weight: 400;\">Industry Analysis<\/span><\/i><span style=\"font-weight: 400;\"> module in your account.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-12386 size-full\" src=\"https:\/\/www.similarweb.com\/corp\/wp-content\/uploads\/blog\/2016\/06\/customcategories1.png\" alt=\"create custom categories\" width=\"299\" height=\"344\" \/><\/p>\n<h3>Suggestions for custom categories include:<\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Direct Competitors<\/span><span style=\"font-weight: 400;\">: Track how you fare against your unique ecosystem<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Blue-Chip Category<\/span><span style=\"font-weight: 400;\">: Discover how the most successful players are driving traffic<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Company Performance<\/span><span style=\"font-weight: 400;\">: Group different web properties belonging to a specific competitor (e.g., ebay.com, ebay.in, etc.)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Partners Category<\/span><span style=\"font-weight: 400;\">: Track the performance of your suppliers, customers, or affiliates<\/span><\/li>\n<\/ul>\n<p><b>Who is this feature for?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Any marketer, researcher, or prospector who needs industry-level metrics for non-traditional categories.<\/span><\/p>\n<h3>Use Cases:<\/h3>\n<p><span style=\"font-weight: 400;\">1. The business strategy team at a US-based e-commerce website wishes to expand into new markets overseas and decides to use eBay as its model. By building a custom category containing a selection of eBay\u2019s TLDs, the team can obtain an overview of the international eBay market and discover things such as <a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/market-sizing\/\">market size<\/a>, key growth strategies, and users\u2019 interests and engagement. All this can be tracked going back up to 3 months. Based on this information, the team can identify which markets it wishes to expand into, and create a <a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/new-market-strategy\/\">market penetration strategy<\/a>.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-12387 size-full\" src=\"https:\/\/www.similarweb.com\/corp\/wp-content\/uploads\/blog\/2016\/06\/customcategories2.png\" alt=\"eBay TLD list\" width=\"1311\" height=\"548\" \/><\/p>\n<p><span style=\"font-weight: 400;\">2. The marketing team for a new classroom management app wants to advertise on high-end education publishers. The team creates a custom category containing 20 different publisher sites, enabling them to identify the best-performing publishers in the group, based on <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/marketing-strategy\/traffic-share\/\">traffic share<\/a> and engagement, as well as understand the traffic sources and their quality for each site, and for the group as a whole. They can also identify publishers that have increased in rank from the previous month. Based on this information, the team can close in on those publishers that are worth the company\u2019s advertising budget, improving their chances for positive ROI.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-12389 size-full\" src=\"https:\/\/www.similarweb.com\/corp\/wp-content\/uploads\/blog\/2016\/06\/customcategories3-1.png\" alt=\"sort custom categories by change\" width=\"1310\" height=\"543\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Custom Categories are available for our Ultimate plan users<\/span><span style=\"font-weight: 400;\">. To create your first custom category, or to learn more about <\/span><i><span style=\"font-weight: 400;\">Industry Analysis<\/span><\/i><span style=\"font-weight: 400;\">, contact your Account Manager. <\/span><i><span style=\"font-weight: 400;\">\u00a0<\/span><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Similarweb\u2019s Custom Categories is live! This highly anticipated feature allows you to create your own, fully customizable categories within the Industry Analysis module. Custom categories are composed entirely of the websites you choose, so you can track industries and markets that are most relevant to you and your business. With Custom Categories, just like with [&hellip;]<\/p>\n","protected":false},"author":186,"featured_media":29081,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[6712],"tags":[],"class_list":["post-12374","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-updates"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>New - Custom Categories in Similarweb Platform | Similarweb<\/title>\n<meta name=\"description\" content=\"Create custom categories with Similarweb Pro and gain insights tailored to your specific needs. Learn more about this powerful tool in our latest blog post.\" \/>\n<meta name=\"robots\" content=\"max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/custom-categories\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Natalie Halimi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/custom-categories\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/custom-categories\/\"},\"author\":{\"name\":\"Natalie Halimi\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/#\/schema\/person\/99286f3720568bd33ae46f88a26d36c7\"},\"headline\":\"New &#8211; Custom Categories in Similarweb Platform\",\"datePublished\":\"2016-06-28T05:15:18+00:00\",\"dateModified\":\"2023-10-26T11:34:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/custom-categories\/\"},\"wordCount\":475,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/custom-categories\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/blog\/2016\/06\/shutterstock_303723392.jpg\",\"articleSection\":[\"Product Updates\"],\"inLanguage\":\"\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/custom-categories\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/custom-categories\/\",\"url\":\"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/custom-categories\/\",\"name\":\"New - Custom Categories in Similarweb Platform | Similarweb\",\"isPartOf\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/custom-categories\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/custom-categories\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/blog\/2016\/06\/shutterstock_303723392.jpg\",\"datePublished\":\"2016-06-28T05:15:18+00:00\",\"dateModified\":\"2023-10-26T11:34:37+00:00\",\"description\":\"Create custom categories with Similarweb Pro and gain insights tailored to your specific needs. 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