{"id":124320,"date":"2022-06-09T09:28:55","date_gmt":"2022-06-09T09:28:55","guid":{"rendered":"https:\/\/www.similarweb.com\/corp\/?p=124320"},"modified":"2024-07-03T10:09:55","modified_gmt":"2024-07-03T10:09:55","slug":"competitor-analysis-frameworks","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/zh-tw\/research\/market-research\/competitor-analysis-frameworks\/","title":{"rendered":"\u4e86\u89e3\u4f60\u7684\u6575\u4eba\uff1a7 \u500b\u7af6\u722d\u5c0d\u624b\u5206\u6790\u6846\u67b6\uff0c\u8b93\u4f60\u8d0f\u5f97\u512a\u52e2"},"content":{"rendered":"<p>\u300c\u77e5\u5f7c\u77e5\u5df1\uff0c\u767e\u6230\u767e\u52dd\u3002\u300d\u96d6\u7136\u9019\u500b\u53e4\u8001\u7684\u54f2\u5b78\u901a\u5e38\u8207\u300a\u5b6b\u5b50\u5175\u6cd5\u300b\u6709\u95dc\uff0c\u4f46\u9019\u4e5f\u9069\u7528\u65bc\u73fe\u4ee3\u5546\u696d\u4e2d\u3002<\/p>\n<p>\u7af6\u722d\u5206\u6790\u662f\u6240\u6709\u60f3\u8981\u5728\u5176\u7522\u696d\u4e2d\u751f\u5b58\uff0c\u4e26\u5f81\u670d\u8a72\u7522\u696d\u7684\u4eba\u5fc5\u9808\u4fee\u7fd2\u7684\u4e00\u9580\u5fc5\u4fee\u8ab2\u3002<\/p>\n<p>\u900f\u904e\u6df1\u5165\u4e86\u89e3\u4f60\u5728\u4e0d\u540c\u6307\u6a19\u4e0a\u7684\u9802\u5c16\u7af6\u722d\u5c0d\u624b\uff0c\u4f60\u5c07\u638c\u63e1\u5236\u5b9a\u66f4\u5177\u5f71\u97ff\u529b\u7684<a href=\"https:\/\/www.similarweb.com\/corp\/zh-tw\/research\/\"> \u6578\u4f4d\u7814\u7a76\u7b56\u7565\u6240\u9700\u7684\u7b56\u7565\u6d1e\u5bdf\u5206\u6790<\/a>\uff0c\u7121\u8ad6\u5176\u76ee\u7684\u662f\u64f4\u5927\u53d7\u773e\u3001<a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/launching-in-a-new-market\/\"> \u9032\u5165\u65b0\u5e02\u5834<\/a>\u6216<a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/market-share-increase\/\"> \u62d3\u5c55\u5e02\u5834\u4f54\u6709\u7387<\/a>\u3002<\/p>\n<p>\u4f46\u5728\u627e\u5230\u7acb\u8db3\u9ede\u4e4b\u524d\uff0c\u5fc5\u9808\u5148\u627e\u5230\u4f60\u7684\u6846\u67b6\uff0c\u9019\u53ef\u4ee5\u8aaa\u662f\u5728\u4f60\u7684<a href=\"https:\/\/www.similarweb.com\/corp\/zh-tw\/research\/market-research\/\"> \u5e02\u5834\u7814\u7a76<\/a>\u5de5\u5177\u7bb1\u4e2d\u6700\u91cd\u8981\u7684\u5de5\u5177\u3002\u8b93\u6211\u5011\u6df1\u5165\u4e86\u89e3\u7522\u696d\u5206\u6790\u7684\u4e03\u7a2e\u7af6\u722d\u5c0d\u624b\u5206\u6790\u6846\u67b6\uff0c\u9019\u4e9b\u6846\u67b6\u662f\u4ec0\u9ebc\uff0c\u4ee5\u53ca\u5982\u4f55\u6210\u529f\u904b\u7528\u3002<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-100541 size-full\" src=\"https:\/\/www.similarweb.com\/corp\/wp-content\/uploads\/2021\/11\/Images-for-_7-Competitive-Analysis-Frameworks-That-Will-Give-You-A-Leg-Up_-3.png\" alt=\"definition of competitive analysis frameworks \" width=\"960\" height=\"540\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/11\/Images-for-_7-Competitive-Analysis-Frameworks-That-Will-Give-You-A-Leg-Up_-3.png 960w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/11\/Images-for-_7-Competitive-Analysis-Frameworks-That-Will-Give-You-A-Leg-Up_-3-300x169.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/11\/Images-for-_7-Competitive-Analysis-Frameworks-That-Will-Give-You-A-Leg-Up_-3-768x432.png 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/p>\n<h2>\u4ec0\u9ebc\u662f\u7af6\u722d\u5c0d\u624b\u5206\u6790\u6846\u67b6\uff1f<\/h2>\n<p>\u7af6\u722d\u5c0d\u624b\u5206\u6790\u6846\u67b6\uff08\u4e5f\u7a31\u70ba\u5e02\u5834\u5206\u6790\u6846\u67b6\u6216\u7af6\u722d\u5c0d\u624b\u5206\u6790\u6a21\u578b\uff09\uff0c\u901a\u5e38\u88ab\u5b9a\u7fa9\u70ba\u5546\u52d9\u5c08\u696d\u4eba\u58eb\u53ef\u7528\u4f86\u7814\u7a76\u8207\u8a55\u4f30\u5176\u7af6\u722d\u5c0d\u624b\u7684\u7d50\u69cb\u3002\u63db\u53e5\u8a71\u8aaa\u5c31\u662f\u77e5\u5f7c\u77e5\u5df1\u7684\u85dd\u8853\u3002<\/p>\n<p>\u7af6\u722d\u6846\u67b6\u6703\u5c07\u7af6\u722d\u5c0d\u624b\u7684\u696d\u52d9\u7b56\u7565\u3001\u7522\u54c1\u3001\u670d\u52d9\u3001\u884c\u92b7\u5de5\u4f5c\u3001\u92b7\u552e\u7b49\u91cd\u8981\u8cc7\u8a0a\uff0c\u6536\u96c6\u6210\u4e00\u500b\u7c21\u55ae\u6613\u61c2\u4e14\u6709\u689d\u7406\u7684\u8996\u89ba\u6a21\u578b\u3002<\/p>\n<p>\u5118\u7ba1\u7af6\u722d\u5206\u6790\u807d\u8d77\u4f86\u4f3c\u4e4e\u662f\u4e00\u9805\u8271\u5de8\u7684\u4efb\u52d9\uff0c\u4f46\u6709\u4e86\u6b63\u78ba\u7684\u6846\u67b6\uff0c\u4f60\u7121\u9700\u731c\u6e2c\u5373\u53ef\u6e05\u695a\u77e5\u9053\u81ea\u5df1\u9700\u8981\u6536\u96c6\u54ea\u4e9b\u8cc7\u8a0a\u3002<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-100552 size-full\" src=\"https:\/\/www.similarweb.com\/corp\/wp-content\/uploads\/2021\/11\/Images-for-_7-Competitive-Analysis-Frameworks-That-Will-Give-You-A-Leg-Up_-2-1.png\" alt=\"benefits of competitive analysis frameworks\" width=\"960\" height=\"540\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/11\/Images-for-_7-Competitive-Analysis-Frameworks-That-Will-Give-You-A-Leg-Up_-2-1.png 960w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/11\/Images-for-_7-Competitive-Analysis-Frameworks-That-Will-Give-You-A-Leg-Up_-2-1-300x169.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/11\/Images-for-_7-Competitive-Analysis-Frameworks-That-Will-Give-You-A-Leg-Up_-2-1-768x432.png 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/p>\n<h2>\u70ba\u4ec0\u9ebc\u8981\u4f7f\u7528\u7af6\u722d\u5c0d\u624b\u5206\u6790\u6846\u67b6\uff1f<\/h2>\n<p>\u5c07\u4f60\u7684<a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/competitive-analysis-with-conclusive-results\/\"> \u7af6\u722d\u5206\u6790<\/a>\u653e\u5165\u826f\u597d\u7684\u6846\u67b6\uff0c\u53ef\u4ee5\u5728\u52a0\u5f37\u4f01\u696d\u7814\u7a76\u7b56\u7565\u65b9\u9762\u767c\u63ee\u5947\u6548\u3002\u5982\u679c\u4f60\u5728\u7af6\u722d\u5206\u6790\u65b9\u9762\u906d\u9047\u57f7\u884c\u56f0\u96e3\uff0c\u90a3\u9ebc\u7af6\u722d\u5c0d\u624b\u5206\u6790\u6a21\u578b\u53ef\u80fd\u5c0d\u4f60\u76f8\u7576\u6709\u7528\uff1a<\/p>\n<ul>\n<li><b>\u8fa8\u8b58\u5e02\u5834\u8b8a\u5316\uff1a<\/b>\u6846\u67b6\u53ef\u4ee5\u8b93\u4f60\u8f15\u9b06\u767c\u73fe\u5e02\u5834\u8b8a\u5316\uff0c\u82e5\u4f60\u5148\u524d\u4e26\u672a\u5c07\u7af6\u722d\u5c0d\u624b\u5206\u6790\u6709\u689d\u7406\u5730\u8996\u89ba\u5316\uff0c\u4f60\u53ef\u80fd\u6703\u932f\u904e\u9019\u4e9b\u8b8a\u5316\u3002<\/li>\n<li><b>\u627e\u51fa\u4f60\u5f9e\u672a\u5bdf\u89ba\u7684\u5dee\u8ddd\uff1a<\/b>\u8003\u5bdf\u7279\u5b9a\u7522\u696d\u5167\u7684\u696d\u52d9\uff0c\u53ef\u5354\u52a9\u4f60\u4e86\u89e3\u81ea\u5df1\u7684\u7b56\u7565\u8207\u6574\u9ad4\u7522\u696d\u4e4b\u9593\u7684\u5dee\u8ddd\uff0c\u9019\u53ef\u80fd\u6703\u6fc0\u767c\u65b0\u7684\u696d\u52d9\u60f3\u6cd5\u3001\u7522\u54c1\u6216\u670d\u52d9\u7684\u9748\u611f\u3002<\/li>\n<li><b>\u9396\u5b9a\u6700\u6709\u6548\u7684\u884c\u92b7\u7b56\u7565\uff1a<\/b>\u900f\u904e\u78ba\u5b9a\u5c0d\u7af6\u722d\u5c0d\u624b\u6709\u6548\u7684<a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/the-most-effective-marketing-channels-for-your-business\/\"> \u884c\u92b7\u901a\u8def<\/a>\uff0c\u4f60\u53ef\u4ee5\u5efa\u7acb\u4e00\u500b\u6709\u8cc7\u6599\u4f9d\u64da\u7684\u8def\u7dda\u5716\uff0c\u81ea\u4fe1\u5730\u767c\u5c55\u81ea\u5df1\u7684\u884c\u92b7\u8a08\u756b\u3002<\/li>\n<li><b>\u907f\u514d\u932f\u8aa4\uff1a<\/b>\u540c\u6a23\u5730\uff0c\u900f\u904e\u89c0\u5bdf\u7af6\u722d\u5c0d\u624b\u7684<i>\u4e0d\u8db3\u4e4b\u8655<\/i>\uff0c\u53ef\u4ee5\u907f\u514d\u4f60\u72af\u4e0b\u4ee3\u50f9\u9ad8\u6602\u7684\u932f\u8aa4\u3002<\/li>\n<li><b>\u5efa\u7acb\u53ef\u8861\u91cf\uff08\u8207\u53ef\u5be6\u73fe\uff09\u7684\u76ee\u6a19<\/b>\uff1a\u826f\u597d\u7684\u7af6\u722d\u5206\u6790\u6846\u67b6\u6709\u52a9\u65bc\u4f01\u696d\u4f9d\u64da\u7af6\u722d\u5c0d\u624b\u7684\u8cc7\u6599\u5236\u5b9a\u5177\u9ad4\u7684\u7e3e\u6548\u76ee\u6a19\u3002<\/li>\n<li><b>\u4f7f\u8cc7\u6599\u66f4\u6613\u65bc\u7406\u89e3<\/b>\uff1a\u6846\u67b6\u6709\u52a9\u65bc\u4ee5\u5177\u6709\u8996\u89ba\u5438\u5f15\u529b\u4e14\u6709\u689d\u7406\u7684\u65b9\u5f0f\u986f\u793a\u67af\u71e5\u6216\u6df7\u4e82\u7684\u8cc7\u8a0a\uff0c\u4f7f\u4f60\u66f4\u5bb9\u6613\u8207\u5718\u968a\u5176\u4ed6\u6210\u54e1\u53ca\u6295\u8cc7\u8005\u6216\u9ad8\u5c64\u4e3b\u7ba1\u5206\u4eab\u4f60\u7684\u767c\u73fe\u3002<\/li>\n<\/ul>\n<h2>\u4e03\u7a2e\u6700\u5be6\u7528\u7684\u7af6\u722d\u5206\u6790\u6846\u67b6<\/h2>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-100540 size-full\" src=\"https:\/\/www.similarweb.com\/corp\/wp-content\/uploads\/2021\/11\/Images-for-_7-Competitive-Analysis-Frameworks-That-Will-Give-You-A-Leg-Up_-2.png\" alt=\"top competitive analysis frameworks\" width=\"960\" height=\"540\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/11\/Images-for-_7-Competitive-Analysis-Frameworks-That-Will-Give-You-A-Leg-Up_-2.png 960w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/11\/Images-for-_7-Competitive-Analysis-Frameworks-That-Will-Give-You-A-Leg-Up_-2-300x169.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/11\/Images-for-_7-Competitive-Analysis-Frameworks-That-Will-Give-You-A-Leg-Up_-2-768x432.png 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/p>\n<ol>\n<li>\n<h3> SWOT \u5206\u6790<\/h3>\n<\/li>\n<\/ol>\n<p>\u9019\u662f\u4e00\u500b\u5143\u8001\u7d1a\u7684\u5206\u6790\u65b9\u6cd5\u3002<a href=\"https:\/\/www.similarweb.com\/blog\/research\/company-research\/swot-analysis-for-market-research\/\"> SWOT \u5206\u6790<\/a>\u5df2\u7d93\u5b58\u5728\u6578\u5341\u5e74\uff0c\u9019\u662f\u6709\u5176\u7406\u7531\u7684\u3002\u6b64\u5206\u6790\u5c07\u516c\u53f8\u8cc7\u8a0a\u5206\u70ba\u4ee5\u4e0b\u5e7e\u500b\u985e\u5225\uff1a<\/p>\n<ul>\n<li><b>\u512a\u52e2\uff1a<\/b>\u5e36\u4f86\u6548\u76ca\u7684\u5167\u90e8\u56e0\u7d20\uff0c\u5982\u8a13\u7df4\u6709\u7d20\u7684\u54e1\u5de5\u3002<\/li>\n<li><b>\u52a3\u52e2\uff1a<\/b>\u9020\u6210\u5f31\u9ede\u7684\u5167\u90e8\u56e0\u7d20\uff0c\u5982\u884c\u92b7\u9810\u7b97\u8f03\u5c11\u3002<\/li>\n<li><b>\u6a5f\u6703\uff1a<\/b>\u69cb\u6210\u6a5f\u6703\u7684\u5916\u90e8\u56e0\u7d20\uff0c\u5982\u5c0d\u7522\u54c1\u7684\u9ad8\u9700\u6c42\u3002<\/li>\n<li><b>\u5a01\u8105\uff1a<\/b>\u69cb\u6210\u6311\u6230\u7684\u5916\u90e8\u56e0\u7d20\uff0c\u5982\u4f9b\u61c9\u6210\u672c\u589e\u52a0\u3002<\/li>\n<\/ul>\n<p>\u6211\u5011\u5efa\u8b70\u4f60\u4f7f\u7528<a href=\"https:\/\/www.similarweb.com\/blog\/research\/company-research\/swot-analysis-best-practices\/\"> SWOT \u5206\u6790\u7684\u6700\u4f73\u5be6\u52d9<\/a>\u7784\u6e96\u7af6\u722d\u5c0d\u624b\u7684\u512a\u52e2\u6216\u52a3\u52e2\u3002\u9019\u5c0d\u65bc\u78ba\u5b9a\u4f60\u7684\u4f01\u696d\u76f8\u8f03\u65bc\u5176\u4ed6\u4f01\u696d\u7684\u6f5b\u5728\u7af6\u722d\u512a\u52e2\uff0c\u4ee5\u53ca\u627e\u5230\u9700\u8981\u6539\u9032\u7684\u65b9\u9762\u76f8\u7576\u6709\u5e6b\u52a9\u3002<\/p>\n    <div class=\"post-banner post-banner--base\">\n        <div class=\"post-banner__wrapper\">\n            <div class=\"post-banner__text\">\n                                    <p class=\"post-banner__title\">SWOT \u5206\u6790\u7bc4\u672c<\/p>\n                                    <p class=\"post-banner__subtitle\">\u60f3\u50cf\u4f60\u5982\u4f55\u5728\u7af6\u722d\u4e2d\u812b\u7a4e\u800c\u51fa\u3002<\/p>\n                                <div class=\"post-banner__button-wrapper\">\n                    <div\n    data-contact-us=\"split\"\ndata-corp-form-type=\"split-download\"\ndata-contact-us-should-get-chilipiper=\"false\"\ndata-contact-us-i18n-subtitle3_tell_us_more=\" \"\ndata-contact-us-boolean-always-show-phone=\"false\"\ndata-contact-us-i18n-title=\"Start SWOTing\"\ndata-contact-us-i18n-subtitle1=\"\u7acb\u5373\u4e0b\u8f09\"\ndata-contact-us-i18n-submit_button=\"Download\"\ndata-contact-us-i18n-success_title=\"Thanks for downloading\"\ndata-contact-us-i18n-success_subtitle=\"Sit back, relax, and enjoy!\"\ndata-contact-us-i18n-success_sub_subtitle=\"Ready to dive deeper?\"\ndata-contact-us-file-url=\"https:\/\/www.similarweb.com\/corp\/wp-content\/uploads\/2021\/04\/SimilarWeb-SWOT-Anaylsis-Template.pdf\"\ndata-contact-us-hidden-file-url=\"https:\/\/www.similarweb.com\/corp\/wp-content\/uploads\/2021\/04\/SimilarWeb-SWOT-Anaylsis-Template.pdf\"\ndata-contact-us-hidden-asset-type=\"Report\"\ndata-contact-us-hidden-campaign-name=\"Swot template\"\ndata-contact-us-hidden-campaign-region=\"ALL\"\ndata-contact-us-hidden-campaign-solution=\"All\"\ndata-contact-us-hidden-sfcmpid=\"70167000000c3GOAAY\"\ndata-contact-us-hidden-member-status=\"Downloaded\"\ndata-contact-us-hidden-sub-subject=\" \"\ndata-contact-us-hidden-subject=\"no cu\"\ndata-contact-us-hidden-message=\"I want to download the file\"\ndata-contact-us-hidden-cta-description=\"\u7acb\u5373\u4e0b\u8f09\"\ndata-contact-us-hidden-cta-url=\"https:\/\/www.similarweb.com\/corp\/wp-content\/uploads\/2021\/04\/SimilarWeb-SWOT-Anaylsis-Template.pdf\"\ndata-contact-us-hidden-button-caption=\"\u7acb\u5373\u4e0b\u8f09\"\n>\n            <button\n                class=\"swui-button swui-button--solid swui-button--primary post-banner__button js-post-banner\" data-analytics-category=\"Form\"\ndata-analytics-label=\"\u4e86\u89e3\u4f60\u7684\u6575\u4eba\uff1a7 \u500b\u7af6\u722d\u5c0d\u624b\u5206\u6790\u6846\u67b6\uff0c\u8b93\u4f60\u8d0f\u5f97\u512a\u52e2\"\n>\n            \u7acb\u5373\u4e0b\u8f09        <\/button>\n    <\/div>\n                <\/div>\n            <\/div>\n                    <\/div>\n    <\/div>\n\n<ol start=\"2\">\n<li>\n<h3> \u6ce2\u7279\u4e94\u529b\u5206\u6790 (Porter\u2019s Five Forces)<\/h3>\n<\/li>\n<\/ol>\n<p><a href=\"https:\/\/www.investopedia.com\/terms\/p\/porter.asp\">\u6ce2\u7279\u4e94\u529b\u5206\u6790 (Porter\u2019s Five Forces)<\/a>\u662f\u7531\u54c8\u4f5b\u5546\u5b78\u9662\u6559\u6388\u9ea5\u53ef\u00b7\u6ce2\u7279 (Michael Porter) \u5275\u5efa\u7684\u4e00\u500b\u5f37\u5927\u6846\u67b6\u3002\u672c\u7af6\u722d\u6846\u67b6\u7814\u7a76\u4e86\u6240\u6709\u7279\u5b9a\u7522\u696d\u4e2d\u7684\u4e94\u7a2e\u4e3b\u8981\u5e02\u5834\u529b\u91cf\uff0c\u5305\u542b\uff1a<\/p>\n<ol>\n<li>\u7af6\u722d\u6fc0\u70c8\u7a0b\u5ea6<\/li>\n<li>\u65b0\u9032\u5165\u8005\u5a01\u8105<\/li>\n<li>\u65b0\u8cb7\u65b9\u7684\u8b70\u50f9\u529b<\/li>\n<li>\u4f9b\u61c9\u5546\u7684\u8b70\u50f9\u529b<\/li>\n<li>\u66ff\u4ee3\u5a01\u8105<\/li>\n<\/ol>\n<p>\u300c\u6ce2\u7279\u4e94\u529b\u5206\u6790\u300d\u5c0d\u65bc\u5206\u6790\u6574\u9ad4\u7522\u696d\u7684\u7af6\u722d\u7d50\u69cb\u76f8\u7576\u6709\u7528\u3002\u9019\u4e9b\u8cc7\u8a0a\u5c07\u6709\u52a9\u65bc\u5728\u907c\u95ca\u7684<a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/market-mapping\/\"> \u7af6\u722d\u74b0\u5883<\/a>\u4e2d\u5236\u5b9a\u696d\u52d9\u7b56\u7565\u8207\u5177\u91dd\u5c0d\u6027\u7684\u76ee\u6a19\u3002\u7136\u800c\uff0c\u4f60\u4e5f\u53ef\u4ee5\u5c07\u6b64\u6846\u67b6\u5957\u7528\u65bc\u5229\u57fa\u7522\u696d\u6216\u7279\u5b9a\u7684<a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/market-segmentation\/\"> \u5e02\u5834\u5340\u9694<\/a>\u3002<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-100538 size-full\" src=\"https:\/\/www.similarweb.com\/corp\/wp-content\/uploads\/2021\/11\/Images-for-_7-Competitive-Analysis-Frameworks-That-Will-Give-You-A-Leg-Up_-2-copy.png\" alt=\"porter's five forces competitive analysis\" width=\"960\" height=\"540\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/11\/Images-for-_7-Competitive-Analysis-Frameworks-That-Will-Give-You-A-Leg-Up_-2-copy.png 960w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/11\/Images-for-_7-Competitive-Analysis-Frameworks-That-Will-Give-You-A-Leg-Up_-2-copy-300x169.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/11\/Images-for-_7-Competitive-Analysis-Frameworks-That-Will-Give-You-A-Leg-Up_-2-copy-768x432.png 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/p>\n<ol start=\"3\">\n<li>\n<h3> \u7b56\u7565\u7fa4\u7d44\u5206\u6790 (Strategic group analysis)<\/h3>\n<\/li>\n<\/ol>\n<p>\u7b56\u7565\u7fa4\u7d44\u5206\u6790\u6b63\u5982\u5176\u540d\uff0c\u4f9d\u64da\u7b56\u7565\u7684\u76f8\u4f3c\u6027\u5c07\u7af6\u722d\u5c0d\u624b\u7d44\u7e54\u6210\u4e0d\u540c\u7684\u7fa4\u7d44\u3002<\/p>\n<p>\u4f60\u53ef\u4ee5\u900f\u904e\u591a\u7a2e\u65b9\u5f0f\u5c07\u4f01\u696d\u5206\u7d44\u3002\u4e5f\u8a31\u4f60\u5e0c\u671b\u4f9d\u64da\u7af6\u722d\u5c0d\u624b\u7684<a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/sem-ppc\/marketing-tactics\/\"> \u884c\u92b7\u7b56\u7565<\/a>\u3001\u5b9a\u50f9\u7b56\u7565\u6216\u7522\u54c1\u7bc4\u570d\u5206\u7d44\u3002\u5225\u5fd8\u4e86\u5c07\u81ea\u5df1\u7684\u516c\u53f8\u7d0d\u5165\u5206\u6790\u4e2d\uff0c\u4ee5\u4fbf\u767c\u89ba\u8207\u4f60\u7af6\u722d\u6700\u6fc0\u70c8\u7684\u5c0d\u624b\u662f\u8ab0\uff0c\u4e14\u66f4\u6df1\u5165\u4e86\u89e3\u4e0d\u540c\u7b56\u7565\u6240\u9020\u6210\u7684\u5f71\u97ff\u3002<\/p>\n<p>\u8209\u4f8b\u4f86\u8aaa\uff0c\u5982\u679c\u4f60\u767c\u73fe\u5728\u4f60\u7684\u5229\u57fa\u5e02\u5834\u4e2d\u6700\u6210\u529f\u7684\u4e09\u5bb6\u516c\u53f8\u90fd\u5728\u540c\u4e00\u7a2e\u5b9a\u50f9\u7b56\u7565\u7fa4\u7d44\uff0c\u90a3\u9ebc\u4e5f\u8a31\u662f\u6642\u5019\u601d\u8003\u76f8\u540c\u4f5c\u6cd5\u662f\u5426\u6703\u6709\u76ca\u65bc\u4f60\u81ea\u5df1\u7684\u696d\u52d9\u3002<\/p>\n<ol start=\"4\">\n<li>\n<h3> \u6210\u9577-\u5360\u6709\u7387\u77e9\u9663 (Growth-share matrix)<\/h3>\n<\/li>\n<\/ol>\n<p>\u6210\u9577-\u5360\u6709\u7387\u77e9\u9663\u5c07\u4f60\u516c\u53f8\u7684\u7522\u54c1\u8207\u7af6\u722d\u74b0\u5883\u9032\u884c\u5206\u985e\u3002\u9019\u662f\u4e00\u500b\u5c0d\u65bc\u64c1\u6709\u5927\u91cf\u7522\u54c1\u6216\u670d\u52d9\u7d44\u5408\u7684\u5927\u578b\u7d44\u7e54\u76f8\u7576\u6709\u7528\u7684<a href=\"https:\/\/www.similarweb.com\/blog\/research\/digital-analysis\/competitive-analysis-examples\/\"> \u7af6\u722d\u5c0d\u624b\u5206\u6790\u7bc4\u4f8b<\/a>\u3002<\/p>\n<p>\u6210\u9577-\u5360\u6709\u7387\u77e9\u9663\u662f\u4e00\u500b\u5206\u70ba\u56db\u500b\u8c61\u9650\u7684\u5716\u8868\uff0c\u5c07\u7522\u54c1\u6216\u696d\u52d9\u55ae\u4f4d\u5283\u5206\u70ba\uff1a<\/p>\n<ul>\n<li><b>\u660e\u65e5\u4e4b\u661f (Stars)<\/b>\uff1a\u5177\u6709\u9ad8\u589e\u9577\u8207\u9ad8<a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/what-is-market-share\/\"> \u5e02\u5834\u4f54\u6709\u7387<\/a>\u7684\u7522\u54c1\u3002\u5728\u9019\u4e9b\u65b9\u9762\u6295\u5165\u66f4\u591a\u8cc7\u6e90\u3002<\/li>\n<li><b>\u554f\u865f (Question marks)<\/b>\uff1a\u5177\u6709\u9ad8\u589e\u9577\uff0c\u4f46\u5e02\u5834\u4f54\u6709\u7387\u4f4e\u7684\u7522\u54c1\uff08\u901a\u5e38\u662f\u65b0\u7522\u54c1\uff09\u3002\u6c7a\u5b9a\u589e\u52a0\u6295\u8cc7\uff08\u5982\u679c\u78ba\u4fe1\u9019\u5c07\u6210\u70ba\u660e\u65e5\u4e4b\u661f\uff09\u6216\u662f\u653e\u68c4\u3002<\/li>\n<li><b>\u6416\u9322\u6bcd\u725b (Cash cows)<\/b>\uff1a\u589e\u9577\u7387\u4f4e\u4f46\u5e02\u5834\u4f54\u6709\u7387\u9ad8\u7684\u7522\u54c1\uff0c\u901a\u5e38\u7528\u65bc\u8cc7\u52a9\u660e\u65e5\u4e4b\u661f\u7684\u6295\u8cc7\u3002<\/li>\n<li><b>\u5bf5\u7269 (Pets)<\/b>\uff1a\u589e\u9577\u7387\u4f4e\u3001\u5e02\u5834\u4f54\u6709\u7387\u4f4e\u7684\u7522\u54c1\u3002\u6c7a\u5b9a\u662f\u91cd\u65b0\u5b9a\u4f4d\u6216\u653e\u68c4\u3002<\/li>\n<\/ul>\n<p>\u4f7f\u7528\u6b64\u5e02\u5834\u5206\u6790\u6846\u67b6\u53ef\u5354\u52a9\u78ba\u5b9a\u54ea\u4e9b\u65b9\u9762\u503c\u5f97\u512a\u5148\u8003\u616e\uff0c\u54ea\u4e9b\u65b9\u9762\u9700\u8981\u91cd\u65b0\u5b9a\u4f4d\uff0c\u54ea\u4e9b\u65b9\u9762\u9700\u8981\u653e\u68c4\u3002<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-100537\" src=\"https:\/\/www.similarweb.com\/corp\/wp-content\/uploads\/2021\/11\/Images-for-_7-Competitive-Analysis-Frameworks-That-Will-Give-You-A-Leg-Up_-1-copy.png\" alt=\"growth share matrix\" width=\"960\" height=\"540\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/11\/Images-for-_7-Competitive-Analysis-Frameworks-That-Will-Give-You-A-Leg-Up_-1-copy.png 960w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/11\/Images-for-_7-Competitive-Analysis-Frameworks-That-Will-Give-You-A-Leg-Up_-1-copy-300x169.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/11\/Images-for-_7-Competitive-Analysis-Frameworks-That-Will-Give-You-A-Leg-Up_-1-copy-768x432.png 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/p>\n<p>\u95b1\u8b80\u66f4\u591a\u5167\u5bb9 &#8211;<a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/competitive-matrix\/\"> \u5982\u4f55\u5145\u5206\u5229\u7528\u7af6\u722d\u77e9\u9663<\/a>\u00a0<\/p>\n<ol start=\"5\">\n<li>\n<h3> \u77e5\u89ba\u5716 (Perceptual mapping)<\/h3>\n<\/li>\n<\/ol>\n<p>\u77e5\u89ba\u5716\uff0c\u4e5f\u7a31\u7232\u5b9a\u4f4d\u5716\uff0c\u5c07\u516c\u53f8\u53ca\u5176\u7af6\u722d\u5c0d\u624b\u7684\u611f\u77e5\u8996\u89ba\u5316\u5230\u7e6a\u5716\u5716\u8868\u4e0a\u3002<\/p>\n<p>\u82e5\u8981\u4f7f\u7528\u6b64\u7af6\u722d\u5206\u6790\u6846\u67b6\uff0c\u8acb\u9078\u64c7\u5169\u500b\u56e0\u7d20\u4f5c\u70ba\u6bd4\u8f03\u7684\u57fa\u790e\uff0c\u5982\uff1a\u77e5\u89ba\u54c1\u8cea\u8207\u50f9\u683c\u3002\u7136\u5f8c\uff0c\u756b\u51fa\u4f60\u7684\u4f01\u696d\u8207\u4f60\u7684\u7af6\u722d\u5c0d\u624b\u5728\u9019\u5169\u500b\u56e0\u7d20\u7bc4\u570d\u5167\u7684\u4f4d\u7f6e\u3002<\/p>\n<p>\u77e5\u89ba\u5716\u975e\u5e38\u9069\u5408\u6982\u62ec\u4e86\u89e3\u5ba2\u6236\u5c0d\u4f60\u7684\u516c\u53f8\u8207\u7af6\u722d\u5c0d\u624b\u4e4b\u9593\u95dc\u4fc2\u7684\u770b\u6cd5\u3002\u638c\u63e1\u9019\u4e9b\u77e5\u8b58\uff0c\u4f60\u7684\u516c\u53f8\u5c31\u53ef\u4ee5\u8b58\u5225\u5e02\u5834\u8da8\u52e2\u8207\u5dee\u8ddd\uff0c\u4e26\u9032\u884c\u8abf\u6574\uff0c\u4ee5\u6539\u5584\u5176\u73fe\u6709\u7684\u5b9a\u4f4d\u7b56\u7565\u3002\u8070\u660e\u4e14\u5f37\u5927\u7684\u5206\u6790\u65b9\u6cd5\u3002<\/p>\n<ol start=\"6\">\n<li>\n<h3> \u5546\u696d\u6a21\u5f0f\u5716 (Business model canvas)<\/h3>\n<\/li>\n<\/ol>\n<p>\u6b64\u6846\u67b6\u5c07\u5546\u696d\u6a21\u5f0f\u63ed\u9732\u5230\u6700\u57fa\u672c\u7684\u5c64\u9762\uff0c\u63d0\u9ad8\u6e05\u6670\u5ea6\uff0c\u4e26\u5c07\u91cd\u9ede\u653e\u5728\u6700\u91cd\u8981\u7684\u56e0\u7d20\u3002<\/p>\n<p>\u5546\u696d\u6a21\u5f0f\u5716\u662f\u4e00\u7a2e\u55ae\u4e00\u7684\u5206\u6790\uff0c\u5206\u70ba\u4e5d\u500b\u5143\u7d20\uff1a<\/p>\n<ul>\n<li><b>\u5ba2\u6236\u5340\u9694 (Customer segments)\uff1a<\/b>\u5ba2\u6236\u662f\u8ab0\uff1f<\/li>\n<li><b>\u50f9\u503c\u4e3b\u5f35 (Value propositions)\uff1a<\/b>\u5ba2\u6236\u70ba\u4ec0\u9ebc\u6703\u8cfc\u8cb7\/\u4f7f\u7528\u8a72\u4e3b\u5f35\uff1f<\/li>\n<li><b>\u901a\u8def (Channels)\uff1a<\/b>\u5982\u4f55\u5ba3\u50b3\u3001\u92b7\u552e\u53ca\u4ea4\u4ed8\u4e3b\u5f35\uff1f<\/li>\n<li><b>\u5ba2\u6236\u95dc\u4fc2 (Customer relationships)<\/b>\uff1a\u5728\u6574\u500b\u8cfc\u8cb7\u904e\u7a0b\u4e2d\uff0c\u5982\u4f55\u5c0d\u5f85\u5ba2\u6236\uff1f<\/li>\n<li><b>\u6536\u5165\u4f86\u6e90 (Revenue streams)<\/b>\uff1a\u5982\u4f55\u8cfa\u53d6\u6536\u5165\uff1f<\/li>\n<li><b>\u95dc\u9375\u6d3b\u52d5 (Key activities)<\/b>\uff1a\u4f01\u696d\u4f7f\u7528\u54ea\u4e9b\u7368\u7279\u7b56\u7565\u5be6\u73fe\u5176\u4e3b\u5f35\uff1f<\/li>\n<li><b>\u6838\u5fc3\u8cc7\u6e90 (Key resources)<\/b>\uff1a\u7af6\u722d\u9700\u8981\u54ea\u4e9b\u7368\u7279\u7684\u7b56\u7565\u8cc7\u7522\uff1f<\/li>\n<li><b>\u4e3b\u8981\u5925\u4f34 (Key partnerships)\uff1a<\/b>\u4f01\u696d\u53ef\u4ee5\u5916\u5305\u4ec0\u9ebc\u696d\u52d9\uff0c\u4ee5\u4fbf\u5176\u5c08\u6ce8\u65bc\u95dc\u9375\u6d3b\u52d5\uff1f<\/li>\n<li><b>\u6210\u672c\u7d50\u69cb (Cost structure)\uff1a<\/b>\u4e3b\u8981\u7684\u6210\u672c\u9a45\u52d5\u56e0\u7d20\u662f\u4ec0\u9ebc\uff1f\u6210\u672c\u9a45\u52d5\u56e0\u7d20\u8207\u6536\u5165\u6709\u4f55\u95dc\u806f\uff1f<\/li>\n<\/ul>\n<ol start=\"7\">\n<li>\n<h3> \u9867\u5ba2\u65c5\u7a0b\u5730\u5716 (Customer journey map)<\/h3>\n<\/li>\n<\/ol>\n<p>\u9867\u5ba2\u65c5\u7a0b\u5730\u5716\uff0c\u4e5f\u88ab\u7a31\u70ba\u4f7f\u7528\u8005\u65c5\u7a0b\u5730\u5716\uff0c\u662f\u9867\u5ba2\u8207\u54c1\u724c\u4e92\u52d5\u7684\u8996\u89ba\u6545\u4e8b\u3002<\/p>\n<p>\u9996\u5148\uff0c\u78ba\u5b9a\u6240\u6709\u9867\u5ba2\u901a\u8def\uff0c\u4f8b\u5982\uff1a\u516c\u53f8\u7db2\u7ad9\u3001\u793e\u7fa4\u901a\u8def\u3001\u4ed8\u8cbb\u5a92\u9ad4\u3001\u96fb\u5b50\u5831\u3001\u96fb\u5b50\u90f5\u4ef6\u652f\u63f4\u3001\u96fb\u8a71\u670d\u52d9\u53ca\u9762\u5c0d\u9762\u670d\u52d9\uff08\u82e5\u54c1\u724c\u6709\u5be6\u9ad4\u4f4d\u7f6e\uff09\u3002<\/p>\n<p>\u7136\u5f8c\u5728\u9019\u4e9b\u901a\u8def\u4e2d\u70ba\u6bcf\u4f4d<a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/content-marketing\/buyer-persona\/\"> \u8cb7\u65b9\u89d2\u8272<\/a>\u7e6a\u88fd\u9867\u5ba2\u65c5\u7a0b\u5730\u5716\u3002\u5fc5\u9808\u5c07\u6bcf\u500b\u63a5\u89f8\u9ede\u7684\u9867\u5ba2\u9ad4\u9a57\u6a19\u793a\u5728\u5730\u5716\u4e0a\uff0c\u5305\u542b\u9867\u5ba2\u9054\u5230\u7684\u95dc\u9375<a href=\"https:\/\/www.similarweb.com\/blog\/research\/business-benchmarking\/benchmarking-engagement-metrics\/\"> \u53c3\u8207\u5ea6\u6307\u6a19<\/a>\u3002\u4e26\u5728\u5176\u4e0b\u65b9\u52a0\u5165\u54c1\u724c\u5982\u4f55\u56de\u61c9\u9867\u5ba2\u7684\u7591\u616e\u3002\u6700\u5f8c\uff0c\u8a18\u4e0b\u6709\u54ea\u4e9b\u6a5f\u6703\u53ef\u4ee5\u6539\u5584\u6bcf\u500b\u901a\u8def\u7684\u9ad4\u9a57\u3002<\/p>\n<p>\u5229\u7528\u9867\u5ba2\u65c5\u7a0b\u5730\u5716\u53ef\u5354\u52a9\u4f60\u6df1\u5165\u4e86\u89e3\u5ba2\u6236\u7d93\u5e38\u906d\u9047\u7684\u554f\u984c\uff0c\u540c\u6642\u5982\u4f55\u5728\u4f60\u81ea\u5df1\u7684\u516c\u53f8\u4ee5\u53ca\u5982\u4f55\u70ba\u7af6\u722d\u5c0d\u624b\u7684\u5ba2\u6236\u6539\u5584\u9019\u4e9b\u554f\u984c\u3002<\/p>\n<p><b><i>\u5c08\u696d\u63d0\u793a\uff1a<\/i><\/b> <i>\u4f7f\u7528 Similarweb \u7684<\/i><a href=\"https:\/\/www.similarweb.com\/corp\/zh-tw\/research\/consumer-journey-tracking\/\"> <i>\u300c\u9867\u5ba2\u65c5\u7a0b\u5206\u6790\u300d(Consumer Journey Analytics)<\/i><\/a> <i>\uff0c\u5728\u8f49\u63db\u6f0f\u6597\u7684\u6240\u6709\u968e\u6bb5\u767c\u73fe\u7af6\u722d\u5c0d\u624b\u7684\u7b56\u7565\u8207\u7e3e\u6548\u6307\u6a19\u3002<\/i><\/p>\n<h2>\u5982\u4f55\u900f\u904e\u4e94\u500b\u6b65\u9a5f\u5efa\u7acb\u7af6\u722d\u5206\u6790\uff1f<\/h2>\n<p>\u73fe\u5728\u8b93\u6211\u5011\u4f86\u770b\u770b\u5be6\u969b\u64cd\u4f5c\u3002\u4ee5\u4e0b\u662f\u4e00\u500b\u6578\u4f4d\u5206\u6790\u7684\u6848\u4f8b\u7814\u7a76\uff0c\u8a72\u5206\u6790\u5229\u7528\u7af6\u722d\u6d1e\u5bdf\u505a\u51fa\u66f4\u5feb\u3001\u66f4\u597d\u7684\u696d\u52d9\u6c7a\u7b56\u3002\u6240\u6709\u6536\u96c6\u5230\u7684\u8cc7\u6599\u90fd\u9069\u7528\u65bc\u6211\u5011\u4ecb\u7d39\u7684\u5404\u7a2e\u7af6\u722d\u5206\u6790\u6846\u67b6\u7bc4\u672c\u4e2d\u3002<\/p>\n<p><b>\u6982\u8ff0<\/b>\uff1aSteve \u662f\u7f8e\u570b\u9818\u5c0e\u5e02\u5834\u7684\u5bb6\u5c45\u7528\u54c1\u8207\u5bb6\u5177\u96f6\u552e\u5546\u7684\u985e\u5225\u5206\u6790\u5e2b\u3002\u4ed6\u7684\u516c\u53f8\u5728\u6c99\u767c\u3001\u5be2\u5177\u3001\u5eda\u5177\u53ca\u6236\u5916\u50a2\u4ff1\u7b49\u985e\u5225\u4e2d\u64c1\u6709\u591a\u689d\u696d\u52d9\u7dda\u3002<\/p>\n<p>Steve \u7684\u516c\u53f8\u6709\u4e00\u81f3\u5169\u500b\u7af6\u722d\u5c0d\u624b\uff0c\u5728\u6c99\u767c\u985e\u5225\u4e2d\u7684\u7af6\u722d\u5c24\u70ba\u6fc0\u70c8\u3002\u9ad8\u7d1a\u7ba1\u7406\u5718\u968a\u5728\u4e00\u5c01\u96fb\u5b50\u90f5\u4ef6\u6307\u51fa\uff0c\u8a72\u516c\u53f8\u7684\u6c99\u767c\u92b7\u552e\u4e00\u76f4\u5448\u73fe\u4e0b\u964d\u8da8\u52e2\uff0cSteve \u5fc5\u9808\u627e\u51fa\u539f\u56e0\uff0c\u4e26\u63d0\u51fa\u5fa9\u539f\u8a08\u756b\u3002\u4e0d\u9700\u8981\u611f\u5230\u6709\u58d3\u529b\uff0c\u5c0d\u55ce\uff1f<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-100542\" src=\"https:\/\/www.similarweb.com\/corp\/wp-content\/uploads\/2021\/11\/Images-for-_7-Competitive-Analysis-Frameworks-That-Will-Give-You-A-Leg-Up_-4.png\" alt=\"competitive analysis case study\" width=\"960\" height=\"540\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/11\/Images-for-_7-Competitive-Analysis-Frameworks-That-Will-Give-You-A-Leg-Up_-4.png 960w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/11\/Images-for-_7-Competitive-Analysis-Frameworks-That-Will-Give-You-A-Leg-Up_-4-300x169.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/11\/Images-for-_7-Competitive-Analysis-Frameworks-That-Will-Give-You-A-Leg-Up_-4-768x432.png 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/p>\n<h3>\u6b65\u9a5f 1\uff1a\u5206\u6790\u7af6\u722d\u5c0d\u624b\u7684\u6578\u4f4d\u8db3\u8de1<\/h3>\n<p>\u70ba\u4e86\u8b93 Steve \u771f\u6b63\u4e86\u89e3\u7af6\u722d\u5c0d\u624b\uff0c\u4ed6\u9700\u8981\u5efa\u7acb\u6bcf\u9593\u516c\u53f8\u7684\u6578\u4f4d\u8996\u5716\uff0c\u4e26\u5206\u89e3<a href=\"https:\/\/support.similarweb.com\/hc\/en-us\/articles\/360020738857-Subdomains\"> \u5b50\u9818\u57df<\/a>\u7b49\u8cc7\u7522\uff0c\u4ee5\u767c\u73fe\u6240\u6709\u986f\u793a\u7af6\u722d\u5c0d\u624b\u6578\u4f4d\u7e3e\u6548\u7684\u8da8\u52e2\u3002\u4f8b\u5982\uff0c\u4ed6\u53ef\u4ee5\u8b58\u5225\u7af6\u722d\u5c0d\u624b\u5728\u4e00\u6bb5\u6642\u9593\u5167\u7522\u751f\u7684<a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/unique-visitors\/\"> \u4e0d\u91cd\u8907\u8a2a\u5ba2\u6578\u91cf<\/a>\uff0c\u4ee5\u4fbf\u5c07\u7dda\u4e0a\u89f8\u9054\u7387\u8207\u81ea\u5df1\u516c\u53f8\u7684\u696d\u7e3e\u9032\u884c\u6bd4\u8f03\u3002<\/p>\n<p>\u7136\u5f8c\uff0cSteve \u53ef\u4ee5\u5229\u7528\u9019\u4e9b\u8cc7\u6599\u4f86\u67e5\u770b\u516c\u53f8\u5728\u54ea\u4e9b\u65b9\u9762\u6709\u6240\u589e\u9577\u6216\u5931\u53bb\u727d\u5f15\u529b\u3002\u5728\u4e0b\u65b9\u7684\u7bc4\u4f8b\u4e2d\uff0c\u767e\u5206\u6bd4\u8b8a\u5316\u6b04\u986f\u793a\u5176\u4e2d\u4e00\u500b\u9818\u57df\u5728\u904e\u53bb 12 \u500b\u6708\u5167\u5411\u4e0b\u8870\u9000 42%\u3002<\/p>\n<p>\u6709\u4e86\u9019\u4e9b\u8cc7\u8a0a\uff0cSteve \u53ef\u4ee5\u8f15\u9b06\u5feb\u901f\u4e86\u89e3\u7af6\u722d\u5c0d\u624b\u7684\u7dda\u4e0a\u8868\u73fe\uff0c\u4ee5\u53ca\u5176\u512a\u52e2\u8207\u52a3\u52e2\u6240\u5728\u3002<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-100543\" src=\"https:\/\/www.similarweb.com\/corp\/wp-content\/uploads\/2021\/11\/Images-for-_7-Competitive-Analysis-Frameworks-That-Will-Give-You-A-Leg-Up_-5.png\" alt=\"analyze any company's digital footprint\" width=\"960\" height=\"540\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/11\/Images-for-_7-Competitive-Analysis-Frameworks-That-Will-Give-You-A-Leg-Up_-5.png 960w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/11\/Images-for-_7-Competitive-Analysis-Frameworks-That-Will-Give-You-A-Leg-Up_-5-300x169.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/11\/Images-for-_7-Competitive-Analysis-Frameworks-That-Will-Give-You-A-Leg-Up_-5-768x432.png 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/p>\n<h3>\u6b65\u9a5f 2\uff1a\u52fe\u52d2\u51fa\u4f60\u7684\u5e02\u5834\u74b0\u5883<\/h3>\n<p>\u7576 Steve \u5efa\u7acb\u4e86\u76f4\u63a5\u7af6\u722d\u5c0d\u624b\u7684\u516c\u53f8\u8996\u5716\uff0c\u4ed6\u9084\u53ef\u4ee5\u5206\u6790\u7af6\u722d\u5c0d\u624b\u7684\u7db2\u7ad9\uff0c\u4f9d\u64da\u6d41\u91cf<a href=\"https:\/\/www.similarweb.com\/corp\/zh-tw\/research\/benchmarking\/\"> \u57fa\u6e96\u6bd4\u8f03<\/a>\u8207\u53c3\u8207\u5ea6\u8cc7\u6599\u8861\u91cf\u8a72\u516c\u53f8\u7684\u6574\u9ad4\u7e3e\u6548\u3002\u9019\u5c07\u4f7f\u4ed6\u80fd\u5920\u7acb\u5373\u78ba\u5b9a\u8ab0\u662f\u5e02\u5834\u9818\u5c0e\u8005\uff0c\u4ee5\u53ca\u9700\u8981\u5728\u54ea\u65b9\u9762\u6539\u5584\u5176<a href=\"https:\/\/www.similarweb.com\/blog\/research\/digital-analysis\/the-3-rules-for-a-winning-digital-strategy\/\"> \u6578\u4f4d\u7b56\u7565<\/a>\u3002<\/p>\n<p>\u8a66\u8457\u7e6a\u88fd\u51fa\u5177\u9ad4\u7684\u5716\u8868\u6307\u6a19\uff0c\u4f8b\u5982\u6bcf\u6708\u9020\u8a2a\u91cf\u8207\u6bcf\u6708\u8b8a\u52d5\u767e\u5206\u6bd4\uff0c\u4ee5\u6e96\u78ba\u4e86\u89e3\u5176\u8868\u73fe\u3002<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-100544 size-full\" src=\"https:\/\/www.similarweb.com\/corp\/wp-content\/uploads\/2021\/11\/Images-for-_7-Competitive-Analysis-Frameworks-That-Will-Give-You-A-Leg-Up_-6.png\" alt=\"map your market landscape\" width=\"960\" height=\"540\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/11\/Images-for-_7-Competitive-Analysis-Frameworks-That-Will-Give-You-A-Leg-Up_-6.png 960w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/11\/Images-for-_7-Competitive-Analysis-Frameworks-That-Will-Give-You-A-Leg-Up_-6-300x169.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/11\/Images-for-_7-Competitive-Analysis-Frameworks-That-Will-Give-You-A-Leg-Up_-6-768x432.png 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/p>\n<h3>\u6b65\u9a5f 3\uff1a\u5206\u6790\u641c\u5c0b\u8208\u8da3<\/h3>\n<p>\u63a5\u4e0b\u4f86\uff0cSteve \u53ef\u4ee5\u8a55\u4f30\u6c99\u767c\u985e\u5225\u7684\u5e02\u5834\u9700\u6c42\uff0c\u4e26\u5229\u7528\u641c\u5c0b\u8208\u8da3\u78ba\u5b9a\u6240\u6709\u6b63\u5728\u7f8e\u570b\u5883\u5167\u76f8\u95dc\u641c\u5c0b\u8a5e\u4e2d\u7372\u5f97<a href=\"https:\/\/support.similarweb.com\/hc\/en-us\/articles\/115000070045-Traffic-Share\"> \u6d41\u91cf\u4f54\u6709\u7387<\/a>\u7684\u65b0\u8208\u7af6\u722d\u5c0d\u624b\u3002\u5728\u672c\u7bc4\u4f8b\u4e2d\uff0c\u4ed6\u53ef\u4ee5\u6e2c\u91cf\u6d41\u91cf\u7684\u641c\u5c0b\u91cf\uff0c\u67e5\u770b\u4e00\u6bb5\u6642\u9593\u5167\u7684\u6574\u9ad4\u641c\u5c0b\u8da8\u52e2\uff0c\u4e26\u5206\u6790\u54ea\u500b\u7af6\u722d\u5c0d\u624b\u6b63\u5728\u8d0f\u5f97\u6578\u4f4d\u5e02\u5834\u4f54\u6709\u7387\u3002<\/p>\n<p>\u900f\u904e\u9019\u4e9b\u6d1e\u5bdf\u5206\u6790\uff0cSteve \u4e86\u89e3\u5e02\u5834\u7684\u6574\u9ad4\u8da8\u52e2\uff0c\u4e26\u80fd\u5920\u767c\u73fe\u6240\u6709\u4ed6\u4e4b\u524d\u5728\u7af6\u722d\u5206\u6790\u4e2d\u53ef\u80fd\u672a\u66fe\u8003\u616e\u5230\u7684\u7279\u5b9a\u7af6\u722d\u5c0d\u624b\u3002<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-100545 size-full\" src=\"https:\/\/www.similarweb.com\/corp\/wp-content\/uploads\/2021\/11\/Images-for-_7-Competitive-Analysis-Frameworks-That-Will-Give-You-A-Leg-Up_-7.png\" alt=\"analyze search interest trends \" width=\"960\" height=\"540\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/11\/Images-for-_7-Competitive-Analysis-Frameworks-That-Will-Give-You-A-Leg-Up_-7.png 960w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/11\/Images-for-_7-Competitive-Analysis-Frameworks-That-Will-Give-You-A-Leg-Up_-7-300x169.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/11\/Images-for-_7-Competitive-Analysis-Frameworks-That-Will-Give-You-A-Leg-Up_-7-768x432.png 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/p>\n<h3>\u6b65\u9a5f 4\uff1a\u4e86\u89e3\u6d41\u91cf\u8207\u53c3\u8207\u5ea6\u6307\u6a19<\/h3>\n<p>\u82e5\u8981\u4e86\u89e3\u7af6\u722d\u5c0d\u624b\u7684\u6d41\u91cf\u8207\u53c3\u8207\u5ea6\u6307\u6a19\u662f\u5982\u4f55\u96a8\u8457\u6642\u9593\u7684\u63a8\u79fb\u6709\u6240\u589e\u9577\u6216\u4e0b\u964d\uff0c\u8acb\u5c07\u4f60\u7684\u589e\u9577\u8207\u7af6\u722d\u5c0d\u624b\u7684\u589e\u9577\u9032\u884c\u6bd4\u8f03\uff0c\u4ee5\u4e86\u89e3\u4ed6\u5011\u662f\u5426\u4ee5\u66f4\u5feb\u7684\u901f\u5ea6\u589e\u9577\uff0c\u9019\u5c31\u662f\u4ed6\u5011\u53ef\u80fd\u8d0f\u5f97\u5e02\u5834\u4f54\u6709\u7387\u7684\u539f\u56e0\u3002<\/p>\n<p>\u5728\u672c\u7bc4\u4f8b\u4e2d\uff0cSteve \u53ef\u4ee5\u770b\u5230\u5176\u7af6\u722d\u5c0d\u624b\u8207\u53bb\u5e74\u540c\u671f\u76f8\u8f03\u6d41\u91cf\u589e\u9577\uff0c\u4e26\u53ef\u4ee5\u770b\u5230\u4ed6\u7684\u5176\u4e2d\u4e00\u4f4d\u7af6\u722d\u5c0d\u624b\u6d41\u91cf\u589e\u52a0\u4e86 80%\uff0c\u6bd4\u4ed6\u81ea\u5df1\u7684\u516c\u53f8\u7db2\u7ad9\u589e\u52a0\u4e86 5%\u3002\u554f\u984c\u5c31\u5728\u9019\uff01\u5c31\u9019\u4e00\u9ede\uff0cSteve \u53ef\u4ee5\u4f7f\u7528 Similarweb \u6df1\u5165\u7814\u7a76\u7af6\u722d\u5c0d\u624b\u7684<a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/marketing-strategy\/digital-marketing-strategy\/\"> \u6578\u4f4d\u884c\u92b7\u7b56\u7565<\/a>\uff0c\u4e86\u89e3\u4fc3\u4f7f\u5c0d\u624b\u6d41\u91cf\u6fc0\u589e\u7684\u539f\u56e0\u3002\u4ed6\u53ef\u80fd\u6703\u767c\u73fe\u7af6\u722d\u5c0d\u624b\u6709\u4e00\u500b\u512a\u5316\u7684\u4ed8\u8cbb\u641c\u5c0b\u7b56\u7565\uff0c\u9019\u662f\u4e00\u500b\u4ed6\u4ee5\u524d\u5ffd\u8996\u7684\u884c\u92b7\u901a\u8def\u3002<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-100546 size-full\" src=\"https:\/\/www.similarweb.com\/corp\/wp-content\/uploads\/2021\/11\/Images-for-_7-Competitive-Analysis-Frameworks-That-Will-Give-You-A-Leg-Up_-8.png\" alt=\"understand competitor engagement metrics\" width=\"960\" height=\"540\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/11\/Images-for-_7-Competitive-Analysis-Frameworks-That-Will-Give-You-A-Leg-Up_-8.png 960w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/11\/Images-for-_7-Competitive-Analysis-Frameworks-That-Will-Give-You-A-Leg-Up_-8-300x169.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/11\/Images-for-_7-Competitive-Analysis-Frameworks-That-Will-Give-You-A-Leg-Up_-8-768x432.png 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/p>\n<h3>\u6b65\u9a5f 5\uff1a\u6301\u7e8c\u8ffd\u8e64\u7af6\u722d\u74b0\u5883<\/h3>\n<p>Steve \u7684\u6700\u5f8c\u4e00\u500b\u6b65\u9a5f\u662f\u6301\u7e8c<a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/content-marketing\/competitive-monitoring\/\"> \u8ffd\u8e64\u8207\u76e3\u63a7\u7af6\u722d\u74b0\u5883<\/a>\uff0c\u4ee5\u8b58\u5225\u6f5b\u5728\u5a01\u8105\u53ca\u65b0\u8208\u7af6\u722d\u8005\u3002\u5982\u6b64\u4e00\u4f86\uff0c\u4ed6\u5c31\u80fd\u5920\u91dd\u5c0d\u7af6\u722d\u74b0\u5883\u4e2d\u7684\u6240\u6709\u8b8a\u5316\u5feb\u901f\u4f5c\u51fa\u53cd\u61c9\uff0c\u4e26\u4f7f\u7528\u667a\u6167\u6d1e\u5bdf\u5206\u6790\u8abf\u67e5\u6839\u672c\u539f\u56e0\u3002<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-100547\" src=\"https:\/\/www.similarweb.com\/corp\/wp-content\/uploads\/2021\/11\/Images-for-_7-Competitive-Analysis-Frameworks-That-Will-Give-You-A-Leg-Up_-9.png\" alt=\"keep tracking your competitive landscape to identify key changes in market share\" width=\"960\" height=\"540\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/11\/Images-for-_7-Competitive-Analysis-Frameworks-That-Will-Give-You-A-Leg-Up_-9.png 960w, 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Similarweb<\/b><\/a><b>\uff0c\u89aa\u81ea\u4e86\u89e3\u6211\u5011\u7684\u7814\u7a76\u5de5\u5177\u5982\u4f55\u5f37\u5316\u4f60\u7684\u7af6\u722d\u5206\u6790\u3002<\/b><\/p>\n    <div class=\"post-banner post-banner--base\">\n        <div class=\"post-banner__wrapper\">\n            <div class=\"post-banner__text\">\n                                    <p class=\"post-banner__title\">Similarweb \u7af6\u722d\u5c0d\u624b\u5206\u6790\u6846\u67b6<\/p>\n                                    <p class=\"post-banner__subtitle\">\u7121\u8ad6\u4f60\u7684\u4f01\u696d\u662f B2B \u9084\u662f B2C \uff0c\u90fd\u53ef\u4ee5\u958b\u59cb\u4f7f\u7528\u6211\u5011\u514d\u8cbb\u4e14\u4fbf\u65bc\u4f7f\u7528\u7684\u7bc4\u672c<\/p>\n                                <div class=\"post-banner__button-wrapper\">\n                    <div\n    data-contact-us=\"split\"\ndata-corp-form-type=\"split-download\"\ndata-contact-us-should-get-chilipiper=\"false\"\ndata-contact-us-i18n-subtitle3_tell_us_more=\" 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