{"id":124830,"date":"2022-06-14T13:26:48","date_gmt":"2022-06-14T13:26:48","guid":{"rendered":"https:\/\/www.similarweb.com\/corp\/?p=124830"},"modified":"2026-05-12T13:31:45","modified_gmt":"2026-05-12T13:31:45","slug":"amazon-statistics","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/ecommerce\/amazon-insights\/amazon-statistics\/","title":{"rendered":"87 Amazon Statistics and Facts Every Retailer Should Know"},"content":{"rendered":"<p>When I shop for anything online, the first place I check is Amazon. It\u2019s easy, offers fast shipping, and my credit card and home address are already saved. In a world where convenience is key, it\u2019s the obvious choice. And I\u2019m not alone.<\/p>\n<p>Amazon revolutionized the world of eCommerce years ago, but the pandemic is where it really shined.<\/p>\n<p>The marketplace took on the challenges of COVID-19 and capitalized on consumers&#8217; needs for buying everything, and we mean everything online. Between groceries, home goods, health supplements, electronics, and even furniture. There really isn&#8217;t anything you can\u2019t find on Amazon anymore. It makes sense that <b>last year nearly <\/b><a href=\"https:\/\/www.digitalcommerce360.com\/article\/us-ecommerce-sales\/\" target=\"_blank\" rel=\"nofollow noopener\"><b>50% of all eCommerce purchases<\/b><\/a><b> in the U.S. happened through Amazon.\u00a0\u00a0<\/b><\/p>\n<p>Using data from Similarweb <a href=\"https:\/\/www.similarweb.com\/corp\/retail\/\">Retail Intelligence<\/a> and <a href=\"https:\/\/www.similarweb.com\/corp\/web\/\">Web Intelligence<\/a>, we\u2019re diving into 87 key Amazon statistics you need to know to make sure that you get the most of your marketplace listings and set yourself up for success in the eCommerce world.<\/p>\n<h2>The basic Amazon statistics everyone should know<\/h2>\n<p>Amazon\u2019s yearly revenue in 2021 was <strong><a href=\"https:\/\/www.marketwatch.com\/investing\/stock\/amzn\/financials\" target=\"_blank\" rel=\"nofollow noopener\">$469.8 billion<\/a><\/strong>.<\/p>\n<p><strong>So, how much does amazon make a day? per minute? per second?<\/strong><\/p>\n<p>That\u2019s $39.2 billion per month, roughly $9.1 billion a week, $1.3 billion per day, $54.2 million per hour, $903,300 per min, and $15,100 per second.<\/p>\n<p><img decoding=\"async\" class=\"wp-image-125135 size-full alignnone\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/06\/amazon-revenue-stats.png\" alt=\"Amazon revenue statistics, by year, month, week, day, hour, minute and by second\" width=\"3240\" height=\"3240\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/06\/amazon-revenue-stats.png 3240w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/06\/amazon-revenue-stats-300x300.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/06\/amazon-revenue-stats-1024x1024.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/06\/amazon-revenue-stats-150x150.png 150w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/06\/amazon-revenue-stats-768x768.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/06\/amazon-revenue-stats-1536x1536.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/06\/amazon-revenue-stats-2048x2048.png 2048w\" sizes=\"(max-width: 3240px) 100vw, 3240px\" \/><\/p>\n<p>Before we get into some of the nitty-gritty Amazon stats, let\u2019s take a look at some key <a href=\"https:\/\/www.similarweb.com\/blog\/research\/business-benchmarking\/website-benchmarks\/\">website metrics<\/a>, and just how much the marketplace stands out from the competition. Since Amazon operates across different domains determined by country, we\u2019re focusing solely on Amazon U.S. (amazon.com).<\/p>\n<h3>Amazon website traffic<\/h3>\n<ul>\n<li>Q1 2022: 5.6 billion <a href=\"https:\/\/www.similarweb.com\/website\/amazon.com\/\">visits to Amazon.com<\/a> (U.S) on both desktop and mobile web.<\/li>\n<li>2021: 24.2 billion visits to amazon.com<\/li>\n<\/ul>\n<p>This year, <b>monthly visits have hovered around 1.2 billion in the U.S.<\/b> on desktop only, a slight drop compared to the year before (1.3 billion) but this is to be expected given the return of in-person shopping and new <a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/consumer-behavior\/\">consumer behavior<\/a>. Website traffic is still steady, suggesting that Amazon has converted consumers who once shopped for certain goods unavailable in-store during the pandemic (groceries, home goods, pharmaceuticals, etc) to digital natives.<\/p>\n    <div class=\"js-infographic-script\" data-id=\"infogram_0_1f1237cb-bae4-437d-b60c-613d2a2cdbbb\" data-title=\"amazon monthly traffic\" data-src=\"https:\/\/e.infogram.com\/js\/dist\/embed.js?Mb5\"><\/div>\n\n<p><b>The following Amazon statistics are based on <\/b><b>engagement <\/b><b>data from May 2021-April 2022, desktop only.\u00a0<\/b><\/p>\n<ul>\n<li><b>Total visits &#8211; <\/b>There were 15.8 billion visits to Amazon\u2019s desktop site between May 2021-April 2022.<\/li>\n<li><a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/bounce-rate\/\"><b>Bounce rate<\/b><\/a><b> &#8211; <\/b>The percentage of Amazon visitors who viewed only one page before leaving (or bouncing) the site stands at 22.0%.<\/li>\n<li>The <b>average pages per visit <\/b>for this time period are 11.6.<\/li>\n<li>The<b> average <\/b><a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/session-duration\/\"><b>session duration<\/b><\/a> in the last year was 9 minutes and 32 seconds.<\/li>\n<li><b>Unique visitors &#8211; <\/b>Average <a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/unique-visitors\/\">unique visitors<\/a> (meaning the number of people using Amazon not duplicated between devices) from April 2021-April 2022 is 115.2 million.<\/li>\n<li>There were 15.3 billion<a href=\"https:\/\/www.similarweb.com\/blog\/research\/business-benchmarking\/pageviews\/\"><b> page views<\/b><\/a><b> <\/b>on Amazon in the last year.<b>\u00a0<\/b><\/li>\n<li><a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/market-share-guide\/\"><b>Market share<\/b><\/a><b> &#8211; <\/b>Amazon earns 56.8% of <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/marketing-strategy\/traffic-share\/\">traffic share<\/a> compared to the <a href=\"https:\/\/www.similarweb.com\/top-websites\/united-states\/e-commerce-and-shopping\/marketplace\/\">top 100 marketplace websites in the U.S.<\/a> (based on the last three months).<\/li>\n<li>Amazon\u2019s top competitors in the U.S. are <a href=\"https:\/\/www.similarweb.com\/website\/ebay.com\/\">ebay.com<\/a>, <a href=\"https:\/\/www.similarweb.com\/website\/walmart.com\/\">walmart.com<\/a>, <a href=\"https:\/\/www.similarweb.com\/website\/etsy.com\/\">etsy.com<\/a>, and <a href=\"https:\/\/www.similarweb.com\/website\/target.com\/\">target.com<\/a>.<\/li>\n<li><a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/marketing-strategy\/marketing-channels\/\"><b>Marketing channels<\/b><\/a><b> &#8211;<\/b> On desktop, direct is the most popular way to reach Amazon (61.6%), followed by organic search (20.9%), and referrals (5.4%).<\/li>\n<li><b><a href=\"https:\/\/www.similarweb.com\/platforms\/\">Desktop vs. mobile<\/a> web split &#8211;<\/b> 66.6% of web traffic comes from desktop, compared to 33.4% on mobile web.<\/li>\n<\/ul>\n<p>Some important Amazon business statistics include:<\/p>\n<ul>\n<li>More than 4,000 items are bought in a minute on Amazon, from <b>12 million different products offered<\/b><\/li>\n<li>There are<b> over <\/b><b>300 million active users<\/b> on Amazon.<\/li>\n<\/ul>\n    <div class=\"js-infographic-script\" data-id=\"infogram_0_6b5774c1-0ee0-4386-9af4-7ebff8b39d5f\" data-title=\"amazon engagement stats\" data-src=\"https:\/\/e.infogram.com\/js\/dist\/embed.js?s5O\"><\/div>\n\n<h2>Amazon stats worldwide<\/h2>\n<p>Because Amazon operates across different domains, it\u2019s important to analyze performance in specific countries to really understand the scope of the marketplace giant. Below we break down some Amazon statistics in some of its <a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/target-market\/\">target markets<\/a> outside of the U.S. (Desktop only, May 2021-June 2022).<\/p>\n<p><b>U.K. &#8211;\u00a0<\/b><a href=\"https:\/\/www.similarweb.com\/website\/amazon.co.uk\/\"><b>amazon.co.uk<\/b><\/a><\/p>\n<ul>\n<li>Total visits \u2013 2.4 billion<\/li>\n<li>Average monthly visits &#8211; 200.2 million<\/li>\n<li>Unique visitors &#8211; 19.1 million<\/li>\n<li>Visit duration \u2013 8 minutes 28 seconds<\/li>\n<li>Pages per visit \u2013 10.3<\/li>\n<li>Bounce rate \u2013 24.4%<\/li>\n<li>Page views &#8211; 2.1 billion<\/li>\n<\/ul>\n<p><b>France &#8211; <\/b><a href=\"https:\/\/www.similarweb.com\/website\/amazon.fr\/\"><b>amazon.fr<\/b><\/a><\/p>\n<ul>\n<li>Total visits \u2013 1.1 billion<\/li>\n<li>Average monthly visits &#8211; 94.8 million<\/li>\n<li>Unique visitors &#8211; 13.2 million<\/li>\n<li>Visit duration \u2013 9 minutes 30 seconds<\/li>\n<li>Pages per visit \u2013 12.1<\/li>\n<li>Bounce rate \u2013 23.3%<\/li>\n<li>Page views &#8211; 1.1 billion<\/li>\n<\/ul>\n<p><b>Germany &#8211; <\/b><a href=\"https:\/\/www.similarweb.com\/website\/amazon.de\/\"><b>amazon.de<\/b><\/a><\/p>\n<ul>\n<li>Total visits \u2013 2.6 billion<\/li>\n<li>Average monthly visits &#8211; 219.0 million<\/li>\n<li>Unique visitors &#8211; 20.4 million<\/li>\n<li>Visit duration \u2013 9 minutes 08 seconds<\/li>\n<li>Pages per visit \u2013 12.2<\/li>\n<li>Bounce rate \u2013 22.4%<\/li>\n<li>Page views &#8211; 2.7 billion<\/li>\n<\/ul>\n<p><b>Japan &#8211; <\/b><a href=\"https:\/\/www.similarweb.com\/website\/amazon.co.jp\/\"><b>amazon.co.jp<\/b><\/a><\/p>\n<ul>\n<li>Total visits \u2013 4.0 billion<\/li>\n<li>Average monthly visits &#8211; 332.9 million<\/li>\n<li>Unique visitors &#8211; 24.4 million<\/li>\n<li>Visit duration \u2013 9 minutes 08 seconds<\/li>\n<li>Pages per visit \u2013 9.9<\/li>\n<li>Bounce rate \u2013 26.2%<\/li>\n<li>Page views &#8211; 3.3 billion<\/li>\n<\/ul>\n    <div class=\"js-infographic-script\" data-id=\"infogram_0_5339d24d-9bab-41bf-96eb-9cbdb7d1c1e8\" data-title=\"amazon engagement stat winners by country\" data-src=\"https:\/\/e.infogram.com\/js\/dist\/embed.js?JBb\"><\/div>\n\n<h2>Amazon product statistics<\/h2>\n<p><a href=\"https:\/\/www.similarweb.com\/website\/\">Website traffic analytics<\/a> reveals how many consumers are visiting Amazon\u2019s website over time, but how many of those visitors <a href=\"https:\/\/www.similarweb.com\/blog\/ecommerce\/retail-insights\/conversion-analysis\/\">convert into paying customers<\/a>?<\/p>\n<p>Throughout 2021:<\/p>\n<ul>\n<li>Amazon sold 13.5 billion units<\/li>\n<li>This totaled $407.4 billion in revenue<\/li>\n<li>There were 127.1 billion product views<\/li>\n<li>Amazon\u2019s conversion rate was 9.7%<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"size-full wp-image-124840 alignnone\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/06\/Similarweb-screenshot-of-amazon.com-units-sold-and-revenue-in-2021.png\" alt=\" Similarweb screenshot of amazon.com units sold and revenue in 2021.\" width=\"2858\" height=\"1548\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/06\/Similarweb-screenshot-of-amazon.com-units-sold-and-revenue-in-2021.png 2858w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/06\/Similarweb-screenshot-of-amazon.com-units-sold-and-revenue-in-2021-300x162.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/06\/Similarweb-screenshot-of-amazon.com-units-sold-and-revenue-in-2021-1024x555.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/06\/Similarweb-screenshot-of-amazon.com-units-sold-and-revenue-in-2021-768x416.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/06\/Similarweb-screenshot-of-amazon.com-units-sold-and-revenue-in-2021-1536x832.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/06\/Similarweb-screenshot-of-amazon.com-units-sold-and-revenue-in-2021-2048x1109.png 2048w\" sizes=\"(max-width: 2858px) 100vw, 2858px\" \/><\/p>\n<h3>Amazon\u2019s sales stats so far in 2022<\/h3>\n<p>Between January-May 2022, Amazon has:<\/p>\n<ul>\n<li>Sold 5.5 billion units<\/li>\n<li>Which totaled $180.4 billion in revenue<\/li>\n<li>And 49.6 billion product views<\/li>\n<li>With a conversion rate of 10.2%<\/li>\n<\/ul>\n<p>In comparison to the same time period in 2021, Amazon has sold 200M more units and generated $30.2B more in revenue. However, there were fewer product views overall between January-May 2022 compared to the year before, suggesting that users come to the website knowing what they want and don\u2019t need to browse or that they are willing to pay more for products that may have previously cost less.<\/p>\n    <div class=\"post-banner post-banner--base\">\n        <div class=\"post-banner__wrapper\">\n            <div class=\"post-banner__text\">\n                                    <p class=\"post-banner__title\">Get More eCommerce Insights<\/p>\n                                    <p class=\"post-banner__subtitle\">Want to know the 50 fastest-growing eCommerce companies in the world right now?<\/p>\n                                <div class=\"post-banner__button-wrapper\">\n                    <div\n    data-contact-us=\"split\"\ndata-corp-form-type=\"split-download\"\ndata-contact-us-should-get-chilipiper=\"false\"\ndata-contact-us-i18n-subtitle3_tell_us_more=\" \"\ndata-contact-us-boolean-always-show-phone=\"false\"\ndata-contact-us-i18n-title=\"Top 50 Fastest Growing eCommerce Companies\"\ndata-contact-us-i18n-subtitle1=\"Get your report now\"\ndata-contact-us-i18n-submit_button=\"Download\"\ndata-contact-us-i18n-success_title=\"Thanks for downloading the report\"\ndata-contact-us-i18n-success_subtitle=\"Sit back, relax, and enjoy!\"\ndata-contact-us-i18n-success_sub_subtitle=\"Ready to dive deeper?\"\ndata-contact-us-file-url=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/06\/may-2022-data-usa-top-50-ecommerce-companies-list-by-traffic-1.pdf\"\ndata-contact-us-hidden-file-url=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/06\/may-2022-data-usa-top-50-ecommerce-companies-list-by-traffic-1.pdf\"\ndata-contact-us-hidden-asset-type=\"Report\"\ndata-contact-us-hidden-campaign-name=\"eCommerce Statistics Report 2022\"\ndata-contact-us-hidden-campaign-region=\"ALL\"\ndata-contact-us-hidden-campaign-solution=\"All\"\ndata-contact-us-hidden-sfcmpid=\"70167000000c3HgAAI\"\ndata-contact-us-hidden-member-status=\"Downloaded\"\ndata-contact-us-hidden-sub-subject=\" \"\ndata-contact-us-hidden-subject=\"no cu\"\ndata-contact-us-hidden-message=\"I want to download the file\"\ndata-contact-us-hidden-cta-description=\"Get your report now\"\ndata-contact-us-hidden-cta-url=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/06\/may-2022-data-usa-top-50-ecommerce-companies-list-by-traffic-1.pdf\"\ndata-contact-us-hidden-button-caption=\"Download now\"\n>\n            <button\n                class=\"swui-button swui-button--solid swui-button--primary post-banner__button js-post-banner\" data-analytics-category=\"Form\"\ndata-analytics-label=\"87 Amazon Statistics and Facts Every Retailer Should Know\"\n>\n            Download now        <\/button>\n    <\/div>\n                <\/div>\n            <\/div>\n                    <\/div>\n    <\/div>\n\n<h2>Amazon category statistics: winners in revenue and units sold<\/h2>\n<p>Amazon offers its shoppers a variety of categories to choose from, making it a true one-stop shop for all eCommerce needs. Let\u2019s dive into <a href=\"https:\/\/www.similarweb.com\/top-amazon-brands\/\">Amazon stats of top categories ranked by revenue<\/a>.<\/p>\n    <div class=\"js-infographic-script\" data-id=\"infogram_0_8df27ff7-35a0-41fe-9a9e-07f887e7a324\" data-title=\"amazon winning categories by revenue 2022\" data-src=\"https:\/\/e.infogram.com\/js\/dist\/embed.js?c8w\"><\/div>\n\n<p><a href=\"https:\/\/www.similarweb.com\/top-amazon-brands\/usa\/home-kitchen\/\">Home &amp; Kitchen is the highest-earning category on Amazon<\/a> so far in 2022, with $28.1B in revenue, followed by Electronics ($18.7B) and Clothing, Shoes, and Jewelry ($17.1B). This makes sense given the higher price point of most products in these categories.<\/p>\n<p>However, when we look at the same categories&#8217; performance in terms of units sold, despite placing 9th on the list of revenue, Grocery &amp; Gourmet Food nails the number one spot, with 742.6 million units sold between January-May 2022.<\/p>\n    <div class=\"js-infographic-script\" data-id=\"infogram_0_4ef4d657-44d4-4b23-a0c4-ee16a2e54963\" data-title=\"amazon winning categories - units sold\" data-src=\"https:\/\/e.infogram.com\/js\/dist\/embed.js?zAM\"><\/div>\n\n<p>Clothing, Shoes, &amp; Jewelry, and Home &amp; Kitchen are the most searched categories on Amazon with 8.3 billion and 7.0 billion product views respectively.<\/p>\n<p>    <div class=\"js-infographic-script\" data-id=\"infogram_0_f3cf4cd6-f0e6-4a61-9241-23e441e00cdb\" data-title=\"amazon winning categories product searches\" data-src=\"https:\/\/e.infogram.com\/js\/dist\/embed.js?S8t\"><\/div>\n<br \/>\nTo sum up:<\/p>\n<ul>\n<li>Home &amp; Kitchen is the highest-earning category on Amazon with $28.1 billion so far in 2022<\/li>\n<li>Grocery &amp; Gourmet lead in units sold with 742.6 million.<\/li>\n<li>Clothing, Shoes &amp; Jewelry has the most product views, at 6.3 billion.<\/li>\n<\/ul>\n<h2>Amazon Prime statistics<\/h2>\n<p>Amazon Prime Day has become a summer staple for the marketplace, offering sales and discounts that drive traffic to the site and boost shopping during what\u2019s normally a slower period for eCommerce sites. There are over 200 million Amazon Prime subscribers globally.<\/p>\n<p>Last year, <a href=\"https:\/\/purchase.similarweb.com\/shopper\/amazon\/overview?domain=amazon.com&amp;from=2021-06&amp;to=2021-06\">Amazon sales dramatically increased<\/a> on Amazon Prime Day (June 21-22, 2021).<\/p>\n<ul>\n<li>On June 21 Amazon units sold rose 167% from 33.5 million to 89.4 million.<\/li>\n<li>Revenue increased by 291% compared to the day before from $946.6 million to $3.7 billion.<\/li>\n<li>Product views on June 21 and June 22 were 792.6 million and 642 million respectively, also significant jumps from the days leading up to Prime Day.<\/li>\n<li>Day 2 saw slightly lower numbers but was still high compared to the rest of June with 77.1 million units sold and $3.1 billion in revenue.<\/li>\n<li>Following the annual event, sales dropped back down to 36.7 million and $1.1 billion in revenue.<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone wp-image-124837 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/06\/Similarweb-screenshot-of-amazon.com-units-sold-and-revenue-in-June-2021-Amazon-Prime-Day.png\" alt=\"Similarweb screenshot of amazon.com units sold and revenue in June 2021, Amazon Prime Day.\" width=\"2860\" height=\"1560\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/06\/Similarweb-screenshot-of-amazon.com-units-sold-and-revenue-in-June-2021-Amazon-Prime-Day.png 2860w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/06\/Similarweb-screenshot-of-amazon.com-units-sold-and-revenue-in-June-2021-Amazon-Prime-Day-300x164.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/06\/Similarweb-screenshot-of-amazon.com-units-sold-and-revenue-in-June-2021-Amazon-Prime-Day-1024x559.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/06\/Similarweb-screenshot-of-amazon.com-units-sold-and-revenue-in-June-2021-Amazon-Prime-Day-768x419.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/06\/Similarweb-screenshot-of-amazon.com-units-sold-and-revenue-in-June-2021-Amazon-Prime-Day-1536x838.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/06\/Similarweb-screenshot-of-amazon.com-units-sold-and-revenue-in-June-2021-Amazon-Prime-Day-2048x1117.png 2048w\" sizes=\"(max-width: 2860px) 100vw, 2860px\" \/><\/p>\n<h2>Amazon users statistics<\/h2>\n<p>Who\u2019s frequently shopping on Amazon? Let\u2019s break down some of the <a href=\"https:\/\/www.similarweb.com\/blog\/research\/audience-and-brand-building\/demographics-audience-analysis\/\">key audience demographic<\/a> stats you should know:<\/p>\n<ul>\n<li>On average, 60% of the visitors to amazon.com are female and 40% are male<\/li>\n<li>Millennials (25-34-year-olds) are the most likely to shop on Amazon, making up approximately 25% of the traffic share, followed by 35-44-year-olds.<\/li>\n<li>Some categories, like Electronics, skew more toward males; while Clothing, Shoes, jewelry, Beauty &amp; Personal Care are more frequented by females.<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone wp-image-124834 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/06\/amazon-shopper-demographics.png\" alt=\"amazon shopper demographics, age and gender distribution across categories 2021\" width=\"8001\" height=\"4501\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/06\/amazon-shopper-demographics.png 8001w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/06\/amazon-shopper-demographics-300x169.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/06\/amazon-shopper-demographics-1024x576.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/06\/amazon-shopper-demographics-768x432.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/06\/amazon-shopper-demographics-1536x864.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/06\/amazon-shopper-demographics-2048x1152.png 2048w\" sizes=\"(max-width: 8001px) 100vw, 8001px\" \/><\/p>\n<ul>\n<li>70.2% of visitors to Amazon have a college degree or higher<\/li>\n<li>39.5% have an annual household income of over $100,000, 29.9% earn between $50,000 and $100,000 a year, and 30.6% earn under $50,000<\/li>\n<li>81% of Amazon&#8217;s audience is employed full-time; only 3.4% are not actively working<\/li>\n<li>The average household size of Amazon shoppers is 2, followed by single-person homes.<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone wp-image-124836 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/06\/Shopper-Intelligence-screenshots-showing-the-audience-demographics-on-Amazon-in-the-last-year.png\" alt=\"Shopper Intelligence screenshots showing the audience demographics on Amazon in the last year\" width=\"2850\" height=\"1380\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/06\/Shopper-Intelligence-screenshots-showing-the-audience-demographics-on-Amazon-in-the-last-year.png 2850w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/06\/Shopper-Intelligence-screenshots-showing-the-audience-demographics-on-Amazon-in-the-last-year-300x145.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/06\/Shopper-Intelligence-screenshots-showing-the-audience-demographics-on-Amazon-in-the-last-year-1024x496.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/06\/Shopper-Intelligence-screenshots-showing-the-audience-demographics-on-Amazon-in-the-last-year-768x372.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/06\/Shopper-Intelligence-screenshots-showing-the-audience-demographics-on-Amazon-in-the-last-year-1536x744.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/06\/Shopper-Intelligence-screenshots-showing-the-audience-demographics-on-Amazon-in-the-last-year-2048x992.png 2048w\" sizes=\"(max-width: 2850px) 100vw, 2850px\" \/><\/p>\n<h2>Amazon mobile app statistics<\/h2>\n<p>Mobile has become an integral part of the consumer lifecycle, with most shoppers now expecting a seamless app experience. Amazon\u2019s dominance in the eCommerce space is also present across mobile devices.<\/p>\n<h3>Amazon Android app statistics (U.S., May 2021-April 2022)<\/h3>\n<ul>\n<li><a href=\"https:\/\/www.similarweb.com\/app\/google-play\/com.amazon.mShop.android.shopping\/statistics\/\">Amazon app<\/a> ranks #3 in the <a href=\"https:\/\/www.similarweb.com\/top-apps\/google\/shopping\/\">Google Play shopping category<\/a> in the U.S., following the <a href=\"https:\/\/www.similarweb.com\/app\/google-play\/com.zzkko\/statistics\/\">Shein app<\/a> and <a href=\"https:\/\/www.similarweb.com\/app\/google-play\/com.alibaba.aliexpresshd\/statistics\/\">Alibaba<\/a><\/li>\n<li><a href=\"https:\/\/www.similarweb.com\/app\/app-store\/297606951\/statistics\/\">Amazon iOS app<\/a> ranks #2 in the <a href=\"https:\/\/www.similarweb.com\/top-apps\/apple\/shopping\/\">Apple Store\u2019s shopping category<\/a> in the U.S., following <a href=\"https:\/\/www.similarweb.com\/app\/app-store\/878577184\/statistics\/\">Shein for iOS<\/a>.<\/li>\n<li>57.2% of Android devices in the U.S. have the Amazon app installed (install penetration)<\/li>\n<li>The app was downloaded 46.5 million times in the last year<\/li>\n<li>There were 19.5 million unique installs<\/li>\n<li>Amazon has an average of 52.4 million monthly active users and 17.7 million <a href=\"https:\/\/www.similarweb.com\/blog\/research\/apps\/daily-active-users\/\">daily active users<\/a><\/li>\n<li>An active Android user opens the app an average of 3.2 times a month<\/li>\n<li>Per month, the average session lasts 3 minutes and 22 seconds<\/li>\n<li>Per month, the total session time is 10 minutes and 50 seconds<\/li>\n<\/ul>\n    <div class=\"js-infographic-script\" data-id=\"infogram_0_bab9982d-8206-47dc-8ca6-71cb556a2d22\" data-title=\"Amazaon App Downloads Overtime\" data-src=\"https:\/\/e.infogram.com\/js\/dist\/embed.js?BUp\"><\/div>\n\n<h2>Get more Amazon insights<\/h2>\n<p>We\u2019ve covered a plethora of Amazon statistics and facts, but there are always more insights to uncover. Check out even more <a href=\"https:\/\/www.similarweb.com\/blog\/ecommerce\/retail-insights\/ecommerce-statistics\/\">eCommerce stats<\/a> or keep an eye on the <a href=\"https:\/\/www.similarweb.com\/blog\/ecommerce\/retail-insights\/ecommerce-trends\/\">eCommerce trends<\/a> we expect to win big throughout the rest of the year.<\/p>\n<p>To learn more about using Similarweb to <a href=\"https:\/\/www.similarweb.com\/corp\/web\/benchmarking\/\">benchmark your performance online<\/a>, monitor your competitors, and track marketplace performance, schedule <a href=\"https:\/\/www.similarweb.com\/corp\/contact-us\/?solution=research\">a demo<\/a> of Research Intelligence and Retail Intelligence today.<\/p>\n    <div class=\"post-banner post-banner--base\">\n        <div class=\"post-banner__wrapper\">\n            <div class=\"post-banner__text\">\n                                    <p class=\"post-banner__title\">Nail your Amazon strategy with Retail Intelligence<\/p>\n                                    <p class=\"post-banner__subtitle\">Analyze shopper behaviors and optimize your growth strategies on Amazon and beyond<\/p>\n                                <div class=\"post-banner__button-wrapper\">\n                                            <a class=\"swui-button swui-button--solid swui-button--primary post-banner__button js-post-banner\"\n                           href=\"https:\/\/account.similarweb.com\/journey\/registration?ntflow=shopper-solution\"\n                           data-disable-dynamic-tracking\n                        >Explore the platform now<\/a>\n                                    <\/div>\n            <\/div>\n                    <\/div>\n    <\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>When I shop for anything online, the first place I check is Amazon. It\u2019s easy, offers fast shipping, and my credit card and home address are already saved. In a world where convenience is key, it\u2019s the obvious choice. And I\u2019m not alone. Amazon revolutionized the world of eCommerce years ago, but the pandemic is [&hellip;]<\/p>\n","protected":false},"author":326,"featured_media":124832,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[6602,6189],"tags":[],"class_list":["post-124830","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-amazon-insights","category-ecommerce"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>87 Amazon Statistics Every Retailer Should Know | Similarweb<\/title>\n<meta name=\"description\" content=\"Discover the key Amazon statistics and facts you should know to make the most out of your marketplace listings. Stay ahead in the eCommerce world. Read now.\" \/>\n<meta name=\"robots\" content=\"max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.similarweb.com\/blog\/ecommerce\/amazon-insights\/amazon-statistics\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Molly Winik\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"11 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/ecommerce\/amazon-insights\/amazon-statistics\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/ecommerce\/amazon-insights\/amazon-statistics\/\"},\"author\":{\"name\":\"Molly Winik\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/#\/schema\/person\/24ccb828b8fa7df7ab2030ff4a650697\"},\"headline\":\"87 Amazon Statistics and Facts Every Retailer Should Know\",\"datePublished\":\"2022-06-14T13:26:48+00:00\",\"dateModified\":\"2026-05-12T13:31:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/ecommerce\/amazon-insights\/amazon-statistics\/\"},\"wordCount\":1947,\"publisher\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/ecommerce\/amazon-insights\/amazon-statistics\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/06\/og-amazon-stats-that-will-wow-you.png\",\"articleSection\":[\"Amazon Insights\",\"Ecommerce\"],\"inLanguage\":\"\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/ecommerce\/amazon-insights\/amazon-statistics\/\",\"url\":\"https:\/\/www.similarweb.com\/blog\/ecommerce\/amazon-insights\/amazon-statistics\/\",\"name\":\"87 Amazon Statistics Every Retailer Should Know | Similarweb\",\"isPartOf\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/ecommerce\/amazon-insights\/amazon-statistics\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/ecommerce\/amazon-insights\/amazon-statistics\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/06\/og-amazon-stats-that-will-wow-you.png\",\"datePublished\":\"2022-06-14T13:26:48+00:00\",\"dateModified\":\"2026-05-12T13:31:45+00:00\",\"description\":\"Discover the key Amazon statistics and facts you should know to make the most out of your marketplace listings. 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Her articles have been featured on Mention, The Times of Israel, and Culture Trip. When she\u2019s not keeping tabs on the digital world, Molly is chasing after her daughter, planning her next vacation (if you need a detailed itinerary, she\u2019s your girl), taking her golden retriever Sansa on long walks, or struggling over the New York Times\u2019 Sunday crossword puzzle. Molly holds a Bachelor\u2019s Degree from Franklin &amp; Marshall College and a Master\u2019s Degree in Political Science from Tel Aviv University.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/molly-winik-18a44b7b\/\"],\"url\":\"https:\/\/www.similarweb.com\/blog\/author\/molly-winik\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"87 Amazon Statistics Every Retailer Should Know | Similarweb","description":"Discover the key Amazon statistics and facts you should know to make the most out of your marketplace listings. Stay ahead in the eCommerce world. 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