{"id":125072,"date":"2022-06-15T11:59:36","date_gmt":"2022-06-15T11:59:36","guid":{"rendered":"https:\/\/www.similarweb.com\/corp\/?p=125072"},"modified":"2025-04-02T09:52:32","modified_gmt":"2025-04-02T09:52:32","slug":"affiliate-marketing-statistics","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/marketing\/affiliate-marketing\/affiliate-marketing-statistics\/","title":{"rendered":"52 Affiliate Marketing Statistics for 2022"},"content":{"rendered":"<p>Ever bought a new pair of shoes after seeing an influencer promote them on Instagram? Or ever placed an order after seeing a make-up dupe review from a content creator on TikTok? Perhaps you\u2019ve relied on independent review sites to recommend your latest electronic device?<\/p>\n<p>These are all forms of <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/affiliate-marketing\/what-is-affiliate-marketing\/\">affiliate marketing<\/a>.<\/p>\n<p><strong>Affiliate marketing is more prominent and diverse than ever, in fact over 80% of brands use it.<\/strong><\/p>\n<p>Using data from Similarweb <a href=\"https:\/\/www.similarweb.com\/corp\/web\/\">Web Intelligence<\/a>, we\u2019ve rounded up the top affiliate marketing statistics you need to know.<\/p>\n<h2>General affiliate marketing stats<\/h2>\n<ul>\n<li><a href=\"https:\/\/bloggingx.com\/affiliate-marketing-statistics\/\" target=\"_blank\" rel=\"nofollow noopener\">40%<\/a> of marketers view affiliate marketing as an essential skill to have<\/li>\n<li>Affiliate marketing accounts for <a href=\"https:\/\/www.businessinsider.com\/omnichannel-marketing-strategy-and-research-e-commerce-and-online-sales-2016-11\" target=\"_blank\" rel=\"nofollow noopener\">16% of U.S. eCommerce orders<\/a>. This makes affiliate marketing one of the four largest sources of eCommerce orders.<\/li>\n<li><a href=\"https:\/\/couponaffiliates.com\/affiliate-marketing-statistics-2022\/\" target=\"_blank\" rel=\"nofollow noopener\">84%<\/a> of publishers reported that <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/affiliate-marketing\/affiliate-networks\/\">affiliate networks<\/a> increased their annual revenue by 20%<\/li>\n<li><a href=\"https:\/\/getcake.com\/blog-digital-marketing-stats\/\" target=\"_blank\" rel=\"nofollow noopener\">83%<\/a> of marketers use affiliate marketing to increase their <a href=\"https:\/\/www.similarweb.com\/blog\/research\/audience-and-brand-building\/brand-awareness\/\">brand awareness<\/a><\/li>\n<li>79% of marketers use affiliate marketing to engage their existing customers<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-125078\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/06\/Blog-image-2.png\" alt=\"Similarweb image, more than 50% of traffic from affiliate sources comes from mobile devices.\" width=\"3240\" height=\"3240\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/06\/Blog-image-2.png 3240w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/06\/Blog-image-2-300x300.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/06\/Blog-image-2-1024x1024.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/06\/Blog-image-2-150x150.png 150w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/06\/Blog-image-2-768x768.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/06\/Blog-image-2-1536x1536.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/06\/Blog-image-2-2048x2048.png 2048w\" sizes=\"(max-width: 3240px) 100vw, 3240px\" \/><\/p>\n<ul>\n<li>Affiliate marketing generates between <a href=\"https:\/\/codeless.co\/affiliate-marketing-statistics\/\" target=\"_blank\" rel=\"nofollow noopener\">5% to 25% of online sales<\/a> for some of the biggest brands in the world<\/li>\n<li>Amazon Associates, Amazon\u2019s affiliate marketing network, was the world&#8217;s biggest network by affiliate number in 2021 with <a href=\"https:\/\/www.statista.com\/statistics\/1304778\/leading-affiliate-marketing-networks-worldwide\/\" target=\"_blank\" rel=\"nofollow noopener\">over 900,000 affiliates<\/a>. However, Amazon Associates have recently lost popularity after making changes to their payout schedules, making room for their competitors.<\/li>\n<li><a href=\"https:\/\/www.similarweb.com\/website\/shareasale.com\/\">ShareASale<\/a> is Amazon\u2019s strongest affiliate marketing competitor with over 700,000 affiliates<\/li>\n<\/ul>\n<h2>Affiliate marketing market size<\/h2>\n<ul>\n<li>The affiliate marketing industry has an estimated value of <a href=\"https:\/\/saasscout.com\/statistics\/affiliate-marketing-statistics\/\" target=\"_blank\" rel=\"nofollow noopener\">$12 billion<\/a> globally<\/li>\n<li>The U.S. is the largest affiliate marketing country in the world<\/li>\n<li>The U.S. market holds 39% of the global affiliate market share. The U.S. is followed by the U.K. with 15% and Germany with 11%.<\/li>\n<li>Spending in the U.S. on affiliate marketing is projected to reach <a href=\"https:\/\/www.statista.com\/statistics\/693438\/affiliate-marketing-spending\/\" target=\"_blank\" rel=\"nofollow noopener\">$8.2 billion this year<\/a>, up from $5.4 billion in 2017<\/li>\n<li>The retail industry had the <a href=\"https:\/\/www.statista.com\/statistics\/1304750\/affiliate-marketing-revenue-worldwide\/\" target=\"_blank\" rel=\"nofollow noopener\">highest share<\/a> of affiliate revenue worldwide in 2021:<\/li>\n<\/ul>\n    <div class=\"js-infographic-script\" data-id=\"infogram_0_ccdcd85c-6b55-49ba-b08d-60d360bcb80c\" data-title=\"statista affiliate marketing revenue distribution 2021\" data-src=\"https:\/\/e.infogram.com\/js\/dist\/embed.js?cmy\"><\/div>\n\n<p><em>Data collected from Statista<\/em><\/p>\n<ul>\n<li>In terms of <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/affiliate-marketing\/affiliate-programs\/\">affiliate marketing programs<\/a>, the fashion industry also accounts for almost a quarter, with <a href=\"https:\/\/www.amnavigator.com\/blog\/2015\/09\/25\/analysis-of-best-affiliate-programs-top-20-niches\/\" target=\"_blank\" rel=\"nofollow noopener\">23.3%<\/a><\/li>\n<li>The industry is followed by sports and outdoors, and health and beauty, with 18.2% and 13.8%, respectively<\/li>\n<\/ul>\n<h2>Affiliate marketing search growth statistics<\/h2>\n<p>Interest in affiliate marketing <a href=\"https:\/\/adespresso.com\/blog\/social-media-affiliate-marketing\/\" target=\"_blank\" rel=\"nofollow noopener\">increased by over 300%<\/a> between 2017 and 2021 globally.<\/p>\n<p>There were 836.9K total search visits (phrase match and related keywords) worldwide for affiliate marketing in the past year (May 2021 &#8211; April 2022).<\/p>\n<p>Using Similarweb\u2019s <a href=\"https:\/\/www.similarweb.com\/corp\/search\/keyword-research\/\">keyword research tool<\/a>, this is the breakdown we found for the top ten total phrase-match monthly searches:<\/p>\n<ol>\n<li>affiliate marketing: 501.4K searches<\/li>\n<li>what is affiliate marketing: 62.2K searches<\/li>\n<li>affiliate marketing meaning: 41.1K searches<\/li>\n<li>affiliate marketing websites: 19.5K searches<\/li>\n<li>affiliate marketing Amazon: 15.5K searches<\/li>\n<li>how to start affiliate marketing: 12.4K searches<\/li>\n<li>amazon affiliate marketing: 11.2K searches<\/li>\n<li>high ticket affiliate marketing: 10.8K searches<\/li>\n<li>affiliate marketing programs: 9.6K searches<\/li>\n<li>affiliate marketing for beginners: 9.1K searches<\/li>\n<\/ol>\n<p>In the U.S. there were a total of 412.6K search visits in the same time period.<\/p>\n    <div class=\"js-infographic-script\" data-id=\"infogram_0_de9698c2-15bb-4f8d-8839-4af90a5071fa\" data-title=\"affiliate marketing keyword research may 21 - april 22\" data-src=\"https:\/\/e.infogram.com\/js\/dist\/embed.js?B9f\"><\/div>\n\n<p>Organic traffic for affiliate marketing peaked in July, worldwide and in the U.S., with 580K and 132.2K search visits, respectively.<\/p>\n<h2>Affiliate marketing channels<\/h2>\n<p>Mobile commerce is driving <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/affiliate-marketing\/affiliate-marketing-trends\/\">trends in affiliate marketing<\/a> and the proof is on our devices.<\/p>\n<p>More smartphone users buy products sold by affiliate marketers. In 2020, 167.8 million U.S. users made at least one purchase on their mobile devices, this is expected to rise to 187.5 million in 2024. By 2025, mobile sales are projected to reach $728.3 billion and account for 44% of total eCommerce sales in the U.S.<\/p>\n<p>Not only are consumers buying on their mobile, but also on social media platforms. In 2022, social networks are estimated to reach <a href=\"https:\/\/www.statista.com\/statistics\/272014\/global-social-networks-ranked-by-number-of-users\/\" target=\"_blank\" rel=\"nofollow noopener\">3.96 billion users<\/a>.<\/p>\n<p>Tailored advertising to these devices and channels is crucial in order to generate greater spending through <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/affiliate-marketing\/affiliate-links\/\">affiliate links<\/a>.<\/p>\n<ul>\n<li><a href=\"https:\/\/writersblocklive.com\/blog\/affiliate-marketing-statistics\/\" target=\"_blank\" rel=\"nofollow noopener\">67%<\/a> of affiliate marketers use social media as a tool to connect with their customers<\/li>\n<li>SEO accounts for the largest share of traffic sources to affiliate websites at 69%<\/li>\n<\/ul>\n<h3>Influencer affiliate marketing facts<\/h3>\n<ul>\n<li><a href=\"https:\/\/www.tradedoubler.com\/pl\/blog\/top-global-trends-in-affiliate-marketing-for-2019\/\" target=\"_blank\" rel=\"nofollow noopener\">74%<\/a> of digital users say they trust social networks to make purchase decisions<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-125079\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/06\/Blog-image.png\" alt=\"Similarweb image of influencer, 50% say they trust influencers and their recommendations.\" width=\"3240\" height=\"3240\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/06\/Blog-image.png 3240w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/06\/Blog-image-300x300.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/06\/Blog-image-1024x1024.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/06\/Blog-image-150x150.png 150w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/06\/Blog-image-768x768.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/06\/Blog-image-1536x1536.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/06\/Blog-image-2048x2048.png 2048w\" sizes=\"(max-width: 3240px) 100vw, 3240px\" \/><\/p>\n<ul>\n<li>75% of marketers have allocated money aside to influencer marketing<\/li>\n<li><a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/affiliate-marketing\/influencer-affiliate-marketing\/\">68%<\/a> of affiliate influencers use social media platforms to promote products<\/li>\n<li>65% of affiliate influencers use blogs to promote businesses<\/li>\n<li><a href=\"https:\/\/thrivemyway.com\/affiliate-marketing-stats\/\" target=\"_blank\" rel=\"nofollow noopener\">0.7%<\/a> of YouTube videos have at least one affiliate marketing link<\/li>\n<li>40% of Twitter users said they have purchased something based on a Tweet.<\/li>\n<\/ul>\n    <div class=\"js-infographic-script\" data-id=\"infogram_0_e15b11a7-98b6-496c-9cc1-d78f6c445557\" data-title=\"affiliate marketing by brands channels statista\" data-src=\"https:\/\/e.infogram.com\/js\/dist\/embed.js?k42\"><\/div>\n\n<p><em>Data collected from <a href=\"https:\/\/www.statista.com\/statistics\/1304926\/channel-utilization-affiliate-marketing-worldwide\/\" target=\"_blank\" rel=\"nofollow noopener\">Statista<\/a><\/em><\/p>\n<h2>Affiliate marketing jobs<\/h2>\n<ul>\n<li>There are 2,200 affiliate marketing dedicated groups on LinkedIn<\/li>\n<li>336,000 people have Affiliate Marketing as their job title on LinkedIn<\/li>\n<li>100,000 people have Affiliate Manager as their job title on LinkedIn<\/li>\n<\/ul>\n<p>Average earnings for an affiliate marketer per country:<\/p>\n<ul>\n<li>In the U.S. the average salary is <a href=\"https:\/\/www.talent.com\/salary?job=affiliate+marketing\" target=\"_blank\" rel=\"nofollow noopener\">$72.5K per year<\/a>.<\/li>\n<li>In France, the average salary is <a href=\"https:\/\/www.glassdoor.com\/Salaries\/france-affiliate-marketing-salary-SRCH_IL.0,6_IN86_KO7,26.htm\" target=\"_blank\" rel=\"nofollow noopener\">\u20ac57.6K per year<\/a>, ($61.6K USD).<\/li>\n<li>In the U.K. the average salary is <a href=\"https:\/\/www.glassdoor.com\/Salaries\/uk-affiliate-marketing-salary-SRCH_IL.0,2_IN2_KO3,22.htm\" target=\"_blank\" rel=\"nofollow noopener\">\u00a341.8K per year<\/a>, ($52.5K USD).<\/li>\n<li>In Canada, the average salary is <a href=\"https:\/\/www.glassdoor.com\/Salaries\/canada-affiliate-marketing-salary-SRCH_IL.0,6_IN3_KO7,26.htm\" target=\"_blank\" rel=\"nofollow noopener\">$59 USD per year<\/a>, ($47.1K USD).<\/li>\n<li>In Italy, the average salary is <a href=\"https:\/\/www.glassdoor.com\/Salaries\/italy-affiliate-marketing-salary-SRCH_IL.0,5_IN120_KO6,25.htm\" target=\"_blank\" rel=\"nofollow noopener\">\u20ac36.5K per year<\/a>, ($39K USD).<\/li>\n<\/ul>\n<h2>Affiliate marketing basics<\/h2>\n<p><strong>How does affiliate marketing work?<\/strong><\/p>\n<p>Affiliates promote a product or service and earn a portion of the profits they make for the respective company.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-125080\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/06\/3841_affilaite-program-blog-images.png\" alt=\"Similarweb affiliate marketing model diagram\" width=\"8000\" height=\"4500\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/06\/3841_affilaite-program-blog-images.png 8000w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/06\/3841_affilaite-program-blog-images-300x169.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/06\/3841_affilaite-program-blog-images-1024x576.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/06\/3841_affilaite-program-blog-images-768x432.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/06\/3841_affilaite-program-blog-images-1536x864.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/06\/3841_affilaite-program-blog-images-2048x1152.png 2048w\" sizes=\"(max-width: 8000px) 100vw, 8000px\" \/><\/p>\n<p>There are three types of affiliate marketing:<\/p>\n<ul>\n<li>Unattached affiliate marketing<\/li>\n<li>Involved affiliate marketing<\/li>\n<li>Related affiliate marketing<\/li>\n<\/ul>\n<p>Want to keep up with affiliate marketing trends? Read our latest roundup and never fall behind.<\/p>\n<h2>Discover your affiliate opportunities<\/h2>\n<p>Whether you&#8217;re a brand looking for new <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/affiliate-marketing\/affiliate-partners\/\">affiliate partners<\/a> (or wanting to see who your competitors partner with), or a blogger, influencer or publisher looking for new brands to represent, Similarweb can help.<\/p>\n<p>Our referral and affiliate research tools allow you to analyze your keywords, industry, and <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/affiliate-marketing\/find-competitors-affiliates\/\">competitor affiliates<\/a> all in one place.<\/p>\n<p>To learn more about using Similarweb to monitor your affiliate performance, <a href=\"https:\/\/www.similarweb.com\/corp\/contact-us\/\">schedule a demo<\/a> of Digital Marketing Intelligence and <a href=\"https:\/\/www.similarweb.com\/corp\/web\/affiliate\/\">Referral and Affiliate Research<\/a> today.<\/p>\n<p>&nbsp;<\/p>\n    <div class=\"post-banner post-banner--base\">\n        <div class=\"post-banner__wrapper\">\n            <div class=\"post-banner__text\">\n                                    <p class=\"post-banner__title\">Enjoy 360 Visibility 24\/7<\/p>\n                                    <p class=\"post-banner__subtitle\">Get the data you need to adapt to industry trends in an instant.<\/p>\n                                <div class=\"post-banner__button-wrapper\">\n                                            <a class=\"swui-button swui-button--solid swui-button--primary post-banner__button js-post-banner\"\n                           href=\"https:\/\/account.similarweb.com\"\n                           data-disable-dynamic-tracking\n                        >Book a demo<\/a>\n                                    <\/div>\n            <\/div>\n                    <\/div>\n    <\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Ever bought a new pair of shoes after seeing an influencer promote them on Instagram? Or ever placed an order after seeing a make-up dupe review from a content creator on TikTok? Perhaps you\u2019ve relied on independent review sites to recommend your latest electronic device? These are all forms of affiliate marketing. Affiliate marketing is [&hellip;]<\/p>\n","protected":false},"author":400,"featured_media":125082,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[6401,2803],"tags":[],"class_list":["post-125072","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-affiliate-marketing","category-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>52 Affiliate Marketing Statistics | Similarweb<\/title>\n<meta name=\"description\" content=\"Take a look at the latest roundup of affiliate marketing statistics for 2022. 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