{"id":125194,"date":"2022-06-16T07:15:25","date_gmt":"2022-06-16T07:15:25","guid":{"rendered":"https:\/\/www.similarweb.com\/corp\/?p=125194"},"modified":"2024-07-03T10:37:23","modified_gmt":"2024-07-03T10:37:23","slug":"keyword-research","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/tr\/marketing\/seo\/keyword-research\/","title":{"rendered":"Anahtar Kelime Ara\u015ft\u0131rmas\u0131: S\u0131ralamalarda Daha Y\u00fckseklere \u00c7\u0131kman\u0131za Yard\u0131mc\u0131 Olacak Ayr\u0131nt\u0131l\u0131 Bir K\u0131lavuz [+\u015eablon]"},"content":{"rendered":"<p>Anahtar kelime ara\u015ft\u0131rmas\u0131, kitlenizin daha b\u00fcy\u00fck k\u0131sm\u0131na etkili bir \u015fekilde ula\u015fman\u0131za yard\u0131mc\u0131 olabilir. Tam olarak ne arad\u0131klar\u0131n\u0131 anlayarak, ihtiya\u00e7lar\u0131na uygun bir \u015fekilde hedeflenmi\u015f i\u00e7erikler olu\u015fturabilirsiniz. Bununla birlikte yapaca\u011f\u0131n\u0131z etkiyi en \u00fcst d\u00fczeye \u00e7\u0131karmak i\u00e7in, en do\u011fru <a href=\"https:\/\/www.similarweb.com\/corp\/tr\/marketing\/keyword-research\/\">anahtar kelime ara\u015ft\u0131rmas\u0131 ara\u00e7lar\u0131n\u0131<\/a> kullanarak sistematik bir yakla\u015f\u0131m uygulaman\u0131z gerekir. Bu g\u00f6nderide, anahtar kelime ara\u015ft\u0131rmas\u0131n\u0131n nas\u0131l yap\u0131laca\u011f\u0131na ili\u015fkin ad\u0131m ad\u0131m bir k\u0131lavuzu ve ger\u00e7ek sonu\u00e7lara ula\u015fmak i\u00e7in kullan\u0131lacak ara\u00e7lar\u0131 ayr\u0131nt\u0131l\u0131 olarak inceleyece\u011fiz.<\/p>\n<h2>Anahtar kelime ara\u015ft\u0131rmas\u0131 nedir?<\/h2>\n<p>Anahtar kelime ara\u015ft\u0131rmas\u0131, <a href=\"https:\/\/www.similarweb.com\/blog\/research\/audience-and-brand-building\/target-audience-analysis\/\">hedef kitlenizin<\/a> Google&#8217;da arad\u0131\u011f\u0131 kelimeleri ve kelime \u00f6beklerini bulma s\u00fcrecidir. Hedef kitleniz ister \u015fehrinizdeki pizza teslimat se\u00e7enekleri gibi bilgileri ar\u0131yor ister bir \u00fcr\u00fcn veya hizmet sat\u0131n almaya \u00e7al\u0131\u015f\u0131yor olsun, i\u015fletmenizle ilgili olarak arad\u0131klar\u0131 y\u00fcksek de\u011ferli anahtar kelimeleri ve ama\u00e7lar\u0131n\u0131 belirledikten sonra arama stratejinizi optimize edebilir ve Google&#8217;da daha \u00fcst s\u0131ralarda yer alabilirsiniz.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-77325 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/09\/pizza-delivery-google-search-keyword.png\" alt=\"Google aramas\u0131 &quot;Pizza boston&quot;\" width=\"1200\" height=\"700\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/09\/pizza-delivery-google-search-keyword.png 1200w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/09\/pizza-delivery-google-search-keyword-300x175.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/09\/pizza-delivery-google-search-keyword-1024x597.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/09\/pizza-delivery-google-search-keyword-768x448.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<h2>Anahtar kelime ara\u015ft\u0131rmas\u0131 sizin i\u00e7in neden \u00f6nemli?<\/h2>\n<p>Do\u011fru anahtar kelimeleri (arama terimleri olarak da bilinir) kullanmak, i\u00e7eri\u011finize arama motoru sonu\u00e7 sayfalar\u0131nda (SERP&#8217;ler) daha y\u00fckse\u011fe t\u0131rmanmas\u0131 i\u00e7in destek olur. \u0130\u015fte tam olarak bu nedenle anahtar kelime ara\u015ft\u0131rmas\u0131, arama motoru optimizasyonunun (SEO) temel unsurlar\u0131ndan biridir.<\/p>\n<p>Anahtar kelime ara\u015ft\u0131rman\u0131z\u0131 d\u00fczg\u00fcn bir \u015fekilde y\u00fcr\u00fct\u00fcrseniz devam eden SEO \u00e7al\u0131\u015fmalar\u0131n\u0131z\u0131n \u00f6l\u00e7e\u011fini belirlemeniz ve b\u00fcy\u00fcmenize destek olman\u0131z epey kolay olacakt\u0131r.<\/p>\n<p>Arama motoru optimizasyon stratejinize temel olu\u015fturaca\u011f\u0131 i\u00e7in ana ara\u015ft\u0131rman\u0131z\u0131n kapsaml\u0131 olmas\u0131 ve arama amac\u0131na odaklanmas\u0131 \u00f6nemlidir. Bunu, ileride pasif bir gelir gibi size yeni potansiyel m\u00fc\u015fteriler getirecek belirli bir konuya \u00f6zg\u00fc t\u00fcm SEO \u00e7al\u0131\u015fmalar\u0131n\u0131z\u0131n temeli olarak d\u00fc\u015f\u00fcn\u00fcn. Ara\u015ft\u0131rman\u0131n bu ilk a\u015famas\u0131nda amac\u0131n\u0131z, kitlenize ula\u015fabilecek alakal\u0131 anahtar kelime \u00f6beklerinden m\u00fcmk\u00fcn oldu\u011fu kadar \u00e7ok toplamakt\u0131r.<\/p>\n<p>Bu blogda, anahtar kelime ara\u015ft\u0131rmas\u0131n\u0131 nas\u0131l yapaca\u011f\u0131n\u0131z konusunda size rehberlik edece\u011fiz:<\/p>\n<ol>\n<li aria-level=\"1\">Anahtar kelimeler i\u00e7in web sitenizi taray\u0131n<\/li>\n<li aria-level=\"1\">Google Search Console ile anahtar kelime verilerinizi daha ayr\u0131nt\u0131l\u0131 olarak inceleyin<\/li>\n<li aria-level=\"1\">Rakip firma analiz ara\u00e7lar\u0131ndan yararlan\u0131n<\/li>\n<li aria-level=\"1\">Anahtar kelime olu\u015fturma arac\u0131 ile en de\u011ferli kelime \u00f6beklerini bulun<\/li>\n<li aria-level=\"1\">Anahtar kelime verilerinizi birle\u015ftirin<\/li>\n<li aria-level=\"1\">Anahtar kelimeleri kullan\u0131c\u0131 amac\u0131na ve anlamsal aramaya g\u00f6re kategorize edin<\/li>\n<li aria-level=\"1\">Uzun kuyruklu ve k\u0131sa kuyruklu anahtar kelimeleri kar\u015f\u0131la\u015ft\u0131rarak analiz edin<\/li>\n<li aria-level=\"1\">Odaklanmak i\u00e7in do\u011fru anahtar kelime kar\u0131\u015f\u0131m\u0131n\u0131 se\u00e7in<\/li>\n<\/ol>\n<p>Anahtar kelime ara\u015ft\u0131rma \u015fablonumuzu a\u015fa\u011f\u0131dan indirebilir ve \u015fablonda ilerledik\u00e7e \u00f6\u011frendiklerinizi uygulayabilirsiniz.<\/p>\n<div class=\"stepped-form stepped-form--background\">\n  <div class=\"stepped-form__content\">\n      \n<div data-contact-us-hidden-sub-subject=\" \"\ndata-contact-us-should-get-chilipiper=\"false\"\ndata-contact-us-boolean-always-show-phone=\"false\"\ndata-contact-us-i18n-subtitle3_tell_us_more=\" \"\ndata-contact-us=\"split\"\ndata-contact-us-hidden-subject=\"no cu\"\ndata-contact-us-hidden-asset-type=\"N\/A\"\ndata-contact-us-hidden-campaign-name=\"N\/A\"\ndata-contact-us-hidden-campaign-solution=\"N\/A\"\ndata-contact-us-hidden-campaign-region=\"ALL\"\ndata-contact-us-hidden-form-location-breadcrumbs=\"Form Corp\/Reports\/Anahtar Kelime Ara\u015ft\u0131rmas\u0131: S\u0131ralamalarda Daha Y\u00fckseklere \u00c7\u0131kman\u0131za Yard\u0131mc\u0131 Olacak Ayr\u0131nt\u0131l\u0131 Bir K\u0131lavuz [+\u015eablon]\/Content\"\ndata-contact-us-hidden-message=\"I want to download the file\"\ndata-contact-us-hidden-button-caption=\"Download\"\ndata-contact-us-hidden-cta-description=\"null\"\ndata-contact-us-hidden-cta-url=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/05\/Keyword-Research-Template.xlsx\"\ndata-contact-us-i18n-title=\"Anahtar kelime ara\u015ft\u0131rman\u0131z\u0131 ba\u015flat\u0131n, \u015fablonunuzu al\u0131n\"\ndata-contact-us-i18n-submit_button=\"Download\"\ndata-contact-us-i18n-success_title=\"Thanks for downloading!\"\ndata-contact-us-i18n-success_subtitle=\"We hope you enjoy these insights.\"\ndata-contact-us-i18n-success_sub_subtitle=\"Ready to dive deeper?\"\ndata-corp-form-type=\"split-download\"\ndata-contact-us-file-url=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/05\/Keyword-Research-Template.xlsx\"\ndata-contact-us-hidden-file-url=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/05\/Keyword-Research-Template.xlsx\"\n>\n    <\/div>\n  <\/div>\n<\/div>\n\n\n<h2>Anahtar kelime ara\u015ft\u0131rmas\u0131 nas\u0131l yap\u0131l\u0131r?<\/h2>\n<h3>1. Anahtar kelimeler i\u00e7in web sitenizi taray\u0131n<\/h3>\n<p>Anahtar kelime ara\u015ft\u0131rma s\u00fcrecinizi ba\u015flatmak i\u00e7in ilk ad\u0131m, web sitenizi a\u00e7mak ve ana kategorileri belirlemektir. Kesinlikle eklemeniz gerekecek anahtar kelimeleri not edin. Bu s\u00fcre\u00e7 boyunca buldu\u011funuz anahtar kelimeler, web sitenizin ana hedefleri hakk\u0131nda \u00fcst d\u00fczey i\u00e7g\u00f6r\u00fc elde etmek i\u00e7in ba\u015flang\u0131\u00e7 listenize eklemeniz gereken ilk kelimelerdir.<\/p>\n<p>Bu a\u015famada kullan\u0131lan terminolojiye odaklanmay\u0131n \u00e7\u00fcnk\u00fc daha sonra ifade tarz\u0131n\u0131 de\u011fi\u015ftirebilirsiniz. Nas\u0131l arama trafi\u011fi olu\u015fturaca\u011f\u0131n\u0131z\u0131 anlamak i\u00e7in web sitenizin ne yapmay\u0131 ve\/veya ne satmay\u0131 hedefledi\u011fini anlamaya odaklan\u0131n.<\/p>\n<ul>\n<li aria-level=\"1\"><b>Uzman ipucu:<\/b> <i>\u0130\u00e7eri\u011finizin nas\u0131l d\u00fczenlendi\u011fine \u00f6zellikle dikkat edin. \u0130\u00e7eri\u011fin ve \u00fcr\u00fcn sayfalar\u0131n\u0131n nerede bulundu\u011funa g\u00f6z at\u0131n. <\/i><b><i>Men\u00fcn\u00fcz varsa bu anahtar kelimeler (evet, tahmin ettiniz gibi) anahtard\u0131r. <\/i><\/b><i>Ayr\u0131ca ana sayfan\u0131zda, bloglar\u0131n\u0131zda, \u00fcr\u00fcn sayfalar\u0131n\u0131zda, \u00f6zellik a\u00e7\u0131klamalar\u0131n\u0131zda, misyon a\u00e7\u0131klamalar\u0131n\u0131zda ve <\/i><a href=\"https:\/\/support.similarweb.com\/hc\/en-us\/categories\/201643825-FAQ\"><i>SSS<\/i><\/a><i>&#8216;nizde \u00f6ne \u00e7\u0131kan i\u00e7erikler de d\u00e2hil olmak \u00fczere sitenizi bir b\u00fct\u00fcn olarak taray\u0131p di\u011fer \u00f6nemli sekt\u00f6r kelimelerini de bulabilirsiniz. Bir \u00fcr\u00fcn sat\u0131yorsan\u0131z hem \u00fcr\u00fcn hem de kategorisi d\u00e2hil edilir.<\/i><\/li>\n<\/ul>\n<p>A\u015fa\u011f\u0131da Similarweb ana sayfas\u0131nda bulunan ve SEO ara\u015ft\u0131rmas\u0131n\u0131n bu a\u015famas\u0131nda d\u00e2hil edilmesi gereken \u00f6nemli anahtar kelimelerin bir \u00f6rne\u011fini g\u00f6rebilirsiniz. &#8220;Dijital ara\u015ft\u0131rma&#8221; ve &#8220;yat\u0131r\u0131m&#8221; gibi kelimeler, i\u00e7eri\u011fimizin nas\u0131l d\u00fczenlendi\u011fi ile ilgilidir. Bunlar, kendi web sitenizde gezinirken anahtar kelime ara\u015ft\u0131rman\u0131z\u0131n bu a\u015famas\u0131nda arad\u0131\u011f\u0131n\u0131z t\u00fcrden kelime \u00f6bekleridir.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-77331 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/09\/Screen-Shot-2021-06-16-at-9.25.46.png\" alt=\"Similarweb \u00c7\u00f6z\u00fcmleri\" width=\"1919\" height=\"1118\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/09\/Screen-Shot-2021-06-16-at-9.25.46.png 1919w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/09\/Screen-Shot-2021-06-16-at-9.25.46-300x175.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/09\/Screen-Shot-2021-06-16-at-9.25.46-1024x597.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/09\/Screen-Shot-2021-06-16-at-9.25.46-768x447.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/09\/Screen-Shot-2021-06-16-at-9.25.46-1536x895.png 1536w\" sizes=\"(max-width: 1919px) 100vw, 1919px\" \/><\/p>\n<h3>2. Google Search Console ile anahtar kelime verilerinizi daha ayr\u0131nt\u0131l\u0131 olarak inceleyin<\/h3>\n<p>Elinizdeki verilere bir g\u00f6z at\u0131n. Hen\u00fcz tekerle\u011fi yeniden icat etmenize gerek yok. Google Analytics hesab\u0131n\u0131zda bulunan <a href=\"https:\/\/search.google.com\/search-console\/about\">Google Search Console<\/a>&#8216;a eri\u015fiminiz varsa performans b\u00f6l\u00fcm\u00fcne gidebilir ve burada bildirilen arama sonu\u00e7lar\u0131n\u0131 inceleyebilirsiniz. Burada olu\u015fturdu\u011funuz liste, h\u00e2lihaz\u0131rda i\u015finize yarayan en g\u00fc\u00e7l\u00fc anahtar kelimelerinizin kapsaml\u0131 bir incelemesini sunacakt\u0131r.\u00a0 Bir terim iyi performans g\u00f6steriyorsa bu terimi <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/seo-strategy\/\">SEO stratejinize<\/a> eklemeye devam etmeniz ve hatta terimden trafik kazanmak i\u00e7in i\u00e7erik \u00e7al\u0131\u015fmalar\u0131n\u0131zda daha kararl\u0131 olman\u0131z gerekir.<\/p>\n<ul>\n<li aria-level=\"1\"><b>Uzman ipucu: <\/b><i>Performans b\u00f6l\u00fcm\u00fcn\u00fc etkili bir \u015fekilde kullanmak i\u00e7in sayfan\u0131n veri aral\u0131\u011f\u0131n\u0131 6 ay olarak ayarlay\u0131n, kitlenizin arad\u0131\u011f\u0131 genel terimlerin bir listesini olu\u015fturmak i\u00e7in t\u00fcm markal\u0131 sorgular\u0131 hari\u00e7 tutun ve ard\u0131ndan olu\u015fturulan listeyi bir CSV dosyas\u0131 olarak indirin.<\/i><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone wp-image-77293 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/09\/Google-Search-Console-Screen-Shot-2-.png\" alt=\"Google Arama Konsolu\" width=\"1200\" height=\"700\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/09\/Google-Search-Console-Screen-Shot-2-.png 1200w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/09\/Google-Search-Console-Screen-Shot-2--300x175.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/09\/Google-Search-Console-Screen-Shot-2--1024x597.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/09\/Google-Search-Console-Screen-Shot-2--768x448.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<h3>3. Rakip firma analiz ara\u00e7lar\u0131ndan yararlan\u0131n<\/h3>\n<p>Web sitenizi analiz etmek ve mevcut performans\u0131n\u0131z hakk\u0131nda daha fazla i\u00e7g\u00f6r\u00fcye ula\u015fmak i\u00e7in rekabet verisi ara\u00e7lar\u0131n\u0131 kullan\u0131n. Bulaca\u011f\u0131n\u0131z anahtar kelimelerin makro d\u00fczeyde SEO ve yerel SEO i\u00e7in farkl\u0131 olaca\u011f\u0131n\u0131 unutmay\u0131n. Similarweb&#8217;i kullanarak belirli \u00fclkeler i\u00e7in makro d\u00fczeyde anahtar kelime ara\u015ft\u0131rmas\u0131 yapabilirsiniz. Bu, ilginizi \u00e7eken \u00fclkelerde trend olan konular\u0131 ve anahtar kelime f\u0131rsatlar\u0131n\u0131 ayr\u0131nt\u0131l\u0131 olarak inceleyip anlaman\u0131za yard\u0131mc\u0131 olacakt\u0131r.<\/p>\n<p>Bunu yapmak i\u00e7in <a href=\"https:\/\/www.similarweb.com\/tr\/website\/\">Similarweb&#8217;in web sitesi analiz arac\u0131n\u0131<\/a> kullanabilir ve \u00f6nce kendi URL&#8217;nizi ekleyebilirsiniz. Ard\u0131ndan Anahtar kelimeler b\u00f6l\u00fcm\u00fcne t\u0131klay\u0131n ve t\u00fcm markal\u0131 anahtar kelimeleri filtreleyin. Sonras\u0131nda ise web sitesi analizinizin &#8220;Rakip firmalar&#8221; b\u00f6l\u00fcm\u00fcne gidin. \u0130lk \u00fc\u00e7 rakibinizi not edin ve ard\u0131ndan bu firmalar\u0131n web sitelerinde de bir denetim y\u00fcr\u00fct\u00fcn. Y\u00fcr\u00fctt\u00fc\u011f\u00fcn\u00fcz her denetim i\u00e7in Anahtar kelime analizi b\u00f6l\u00fcm\u00fcne gidin, markal\u0131 arama sorgular\u0131n\u0131 filtreleyin ve raporlar\u0131 d\u00e2hil\u00ee kullan\u0131m i\u00e7in d\u0131\u015fa aktar\u0131n. Rakip firmalara ait trafik verilerinin analiziniz i\u00e7in verileri s\u0131ralamak kadar de\u011ferli olabilece\u011fini unutmay\u0131n. Bu nedenle hen\u00fcz d\u0131\u015fa aktar\u0131lan hi\u00e7bir veri k\u00fcmesinden vazge\u00e7meyin. Bunlar\u0131n \u00e7o\u011fu SEO stratejiniz i\u00e7in ileride i\u015finize yarayacakt\u0131r.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-77344 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/09\/keyword-research-page-zara-image.png\" alt=\"anahtar kelime ara\u015ft\u0131rma sayfas\u0131 &quot;zara&quot;\" width=\"1915\" height=\"1116\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/09\/keyword-research-page-zara-image.png 1915w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/09\/keyword-research-page-zara-image-300x175.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/09\/keyword-research-page-zara-image-1024x597.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/09\/keyword-research-page-zara-image-768x448.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/09\/keyword-research-page-zara-image-1536x895.png 1536w\" sizes=\"(max-width: 1915px) 100vw, 1915px\" \/><\/p>\n<ul style=\"list-style-type: disc;\">\n<li><b>Uzman ipucu:<\/b> <i>Arama motoru sonu\u00e7 sayfalar\u0131nda (SERP) ilk 50 s\u0131ran\u0131n d\u0131\u015f\u0131nda kalan sonu\u00e7lar\u0131 filtreleyerek bir\u00e7ok alakas\u0131z sorguyu ay\u0131klamak da i\u015finize yarayabilir.<\/i><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone wp-image-77318 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/09\/uberall.com-website-performance-page-similarweb.png\" alt=\"Anahtar Kelime Ara\u015ft\u0131rmas\u0131 Uberall Web Sitesi\" width=\"1920\" height=\"1122\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/09\/uberall.com-website-performance-page-similarweb.png 1920w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/09\/uberall.com-website-performance-page-similarweb-300x175.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/09\/uberall.com-website-performance-page-similarweb-1024x598.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/09\/uberall.com-website-performance-page-similarweb-768x449.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/09\/uberall.com-website-performance-page-similarweb-1536x898.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<h3>4. Anahtar kelime olu\u015fturma arac\u0131 ile en de\u011ferli kelime \u00f6beklerini bulun<a href=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/09\/Keyword-Generator-Page-Similarweb-4.png\" target=\"_blank\" rel=\"noopener noreferrer\"><br \/>\n<\/a><\/h3>\n<p>Bir sonraki ad\u0131m\u0131n\u0131z, daha fazla anahtar kelime fikri, e\u015f anlaml\u0131 kelime ve \u00f6neri ke\u015ffetmek i\u00e7in bir anahtar kelime arac\u0131 kullanmakt\u0131r. Yeni anahtar kelime fikirlerini ke\u015ffetmek i\u00e7in Google Anahtar Kelime Planlay\u0131c\u0131&#8217;y\u0131 kullanabilirsiniz. Genellikle daha kolay olan di\u011fer se\u00e7enek, <a href=\"https:\/\/www.similarweb.com\/corp\/tr\/marketing\/features\/keyword-generator\/\">Similarweb&#8217;in anahtar kelime olu\u015fturma arac\u0131<\/a> gibi bir anahtar kelime ara\u015ft\u0131rma arac\u0131 kullanmak ve anahtar kelimeleri birinci a\u015famada web sitenizde buldu\u011funuz kategorilere g\u00f6re eklemektir. Daha spesifik kategorileri incelemek, arac\u0131n \u00f6nerdi\u011fi anahtar kelimelerin konunuzla alakal\u0131 olmas\u0131n\u0131 sa\u011flar.<\/p>\n<p>A\u015fa\u011f\u0131da, Similarweb arac\u0131n\u0131n nas\u0131l anahtar kelime \u00f6nerileri sundu\u011funa dair bir \u00f6rnek g\u00f6rebilirsiniz. Anahtar kelime e\u015fle\u015fmesinin t\u00fcr\u00fcne (kelime \u00f6be\u011fi e\u015fle\u015fmesi, ilgili anahtar kelimeler, trend anahtar kelimeler ve soru sorgular\u0131), hacim, y\u0131ll\u0131k trafik trendi, TBM, organik ve \u00fccretli kar\u015f\u0131la\u015ft\u0131rmas\u0131 gibi metriklere ve en \u00e7ok trafik kazanan web sitesine g\u00f6re s\u0131ralama yapabilirsiniz.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-77295 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/09\/Keyword-Generator-Page-Similarweb-4.png\" alt=\"Keyword Anahtar Kelime Olu\u015fturucu\" width=\"1200\" height=\"700\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/09\/Keyword-Generator-Page-Similarweb-4.png 1200w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/09\/Keyword-Generator-Page-Similarweb-4-300x175.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/09\/Keyword-Generator-Page-Similarweb-4-1024x597.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/09\/Keyword-Generator-Page-Similarweb-4-768x448.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>Hedef kitlenizi d\u00fc\u015f\u00fcn\u00fcn: Onlar kim? \u0130htiya\u00e7 duyduklar\u0131 \u015feyi nas\u0131l ar\u0131yorlar? Hangi kelimeleri veya \u00f6bekleri kullan\u0131yorlar? Genel olarak masa\u00fcst\u00fc cihazlar\u0131 m\u0131 yoksa mobil cihazlar\u0131 m\u0131 kullan\u0131yorlar? Bu ayn\u0131 zamanda rekabet ara\u015ft\u0131rmas\u0131yla bulmu\u015f olabilece\u011finiz \u201cilgi \u00e7ekici\u201d kelime \u00f6beklerini daha fazla ara\u015ft\u0131rmak i\u00e7in m\u00fckemmel bir zamand\u0131r.<\/p>\n<ul>\n<li aria-level=\"1\"><b>Uzman ipucu: <\/b><i>Markal\u0131 terimler genellikle SEO ile alakas\u0131z oldu\u011fundan, anahtar kelime ara\u015ft\u0131rman\u0131z\u0131 yaparken marka terimlerini filtreleyerek d\u0131\u015far\u0131da b\u0131rakt\u0131\u011f\u0131n\u0131zdan emin olun. Ayr\u0131ca fiyat ve i\u015fler gibi alakas\u0131z anahtar kelime \u00f6be\u011fi \u00f6nerilerini de filtrelemeniz gerekir.\u00a0<\/i><\/li>\n<\/ul>\n<p>Yine bu a\u015famada ama\u00e7, se\u00e7ti\u011finiz kategorilerin her biri i\u00e7in kapsaml\u0131 bir anahtar kelime listesi olu\u015fturmakt\u0131r, bu nedenle m\u00fcmk\u00fcn oldu\u011funca \u00e7ok say\u0131da alakal\u0131 anahtar kelime ekleyin. Muhtemelen yola \u00e7\u0131kt\u0131\u011f\u0131n\u0131z geni\u015f kategorinin, anahtar kelime listenizi teknik SEO ve i\u00e7erik pazarlama ama\u00e7lar\u0131 i\u00e7in kullan\u0131labilir h\u00e2le getirmek amac\u0131yla alt konulara ayr\u0131lmas\u0131 gerekti\u011fini ke\u015ffedeceksiniz. \u00d6rne\u011fin <a href=\"https:\/\/www.similarweb.com\/corp\/tr\/marketing\/\">dijital pazarlama<\/a>; SEO, t\u0131klama ba\u015f\u0131na \u00f6deme (TB\u00d6), medya planlama, pazarlama stratejileri ve daha fazlas\u0131n\u0131 i\u00e7eren b\u00fcy\u00fck bir kategoridir. Bu nedenle bu konular\u0131n her biri i\u00e7in belirli anahtar kelime terimlerinin ara\u015ft\u0131r\u0131lmas\u0131 gerekti\u011finden, bu a\u015famada bu konular kendi alt kategorileri h\u00e2line gelmelidir.<\/p>\n<p>Ana kategorinizi daha kolay \u015fekilde anla\u015f\u0131labilen k\u00fc\u00e7\u00fck alt kategorilere ay\u0131rman\u0131z\u0131n ard\u0131ndan, her alt kategorinin indirebilece\u011finiz kendi anahtar kelime listesi olmal\u0131d\u0131r. \u015eimdi, bu listeleri indirmenin ve vakit ay\u0131rarak her birini g\u00f6zden ge\u00e7irmenin zaman\u0131 geldi. Kategorilerinizden birinin h\u00e2l\u00e2 olduk\u00e7a geni\u015f oldu\u011funu fark ederseniz, yani bu kategori bir\u00e7ok arama sorgusu ve \u00e7ok b\u00fcy\u00fck hacimler i\u00e7eriyorsa bu kategoriyi y\u00f6netilebilir olana dek daha ayr\u0131nt\u0131l\u0131 alt kategorilere ay\u0131rabilirsiniz.<\/p>\n<p>Alt kategori listelerinizden memnun kald\u0131\u011f\u0131n\u0131zda <a href=\"https:\/\/ads.google.com\/home\/tools\/keyword-planner\/\">Google Anahtar Kelime Planlay\u0131c\u0131<\/a>&#8216;ya gidin. Bu ara\u00e7, &#8220;ara\u015ft\u0131rma&#8221; ba\u015f\u0131na en fazla 10 temel kelime \u00f6be\u011fine izin verir. Bu nedenle en alakal\u0131 anahtar kelime \u00f6nerilerini bulmak i\u00e7in ayn\u0131 alt kategorideki t\u00fcm kelime \u00f6beklerini grupland\u0131r\u0131n. SEO anahtar kelime planlamas\u0131nda &#8220;ara\u015ft\u0131rma&#8221;, alakal\u0131 anahtar kelime \u00f6nerilerini bulmak i\u00e7in Google Anahtar Kelime Planlay\u0131c\u0131&#8217;da ba\u015flang\u0131\u00e7ta kullanabilece\u011finiz en y\u00fcksek anahtar kelime say\u0131s\u0131n\u0131 ifade eder.<\/p>\n<h3>5. Anahtar kelime verilerinizi birle\u015ftirin<\/h3>\n<p>Bu noktada, muhtemelen neden bu kadar \u00e7ok anahtar kelime listeniz oldu\u011funu merak ediyorsunuzdur ancak endi\u015felenmeyin; bu, do\u011fru yolda oldu\u011funuzu g\u00f6steriyor! Bu listeler, t\u00fcm arama hacimleri ve trendlerinin yan\u0131 s\u0131ra rakip firmalar\u0131n s\u0131ralama ve performans verileri i\u00e7in veri kaynaklar\u0131n\u0131zd\u0131r. \u015eimdi t\u00fcm verileri tek bir ana excel dosyas\u0131na ta\u015f\u0131yarak ayn\u0131 alt kategorinin kapsam\u0131nda olan t\u00fcm listeleri birle\u015ftirme zaman\u0131. Bunlar\u0131 birle\u015ftirdikten sonra yinelenen anahtar kelimeleri kald\u0131r\u0131n. Olu\u015fturdu\u011funuz listeleri birle\u015ftirmenizin nedeni, anahtar kelime ara\u015ft\u0131rman\u0131z\u0131 vakti geldi\u011finde etkili bir \u015fekilde d\u00fczenleyebilmeniz ve uygulayabilmenizdir.<\/p>\n<ul>\n<li aria-level=\"1\"><b>Uzman ipucu<\/b>: <i>Veri listelerinizde arama trendi ve s\u0131ralama hesaplamalar\u0131 yap\u0131n. Ard\u0131ndan kaynaklar\u0131 birle\u015ftirin ve yinelenen kelime \u00f6be\u011fi giri\u015flerini kald\u0131r\u0131n. Son olarak, ara\u015ft\u0131rman\u0131zla ilgili t\u00fcm rekabet verilerini (rakip firma s\u0131ralamas\u0131, trafik paylar\u0131 vb.) getirin. Art\u0131k rakip firmalar i\u00e7in <\/i><a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/keyword-difficulty\/\"><i>anahtar kelime zorlu\u011funu<\/i><\/a><i> ve de\u011ferini kolayca hesaplayabilir ve verilere dayal\u0131 bir SEO stratejisi olu\u015fturabilirsiniz. \u00d6rne\u011fin arama hacimlerindeki son de\u011fi\u015fiklikleri ve rakip firmalar\u0131n zay\u0131f noktalar\u0131n\u0131 belirleyip stratejinizi buna g\u00f6re ayarlayabilirsiniz.<\/i><\/li>\n<\/ul>\n<p>Anahtar kelime ara\u015ft\u0131rman\u0131z\u0131 en etkili \u015fekilde nas\u0131l uygulayaca\u011f\u0131n\u0131z\u0131 anlamak i\u00e7in verilerinizi ve i\u00e7g\u00f6r\u00fclerinizi web sitenizdeki mevcut i\u00e7eri\u011fe g\u00f6re tasarlay\u0131n. Kendinize \u015funu sorun:<\/p>\n<ul>\n<li aria-level=\"1\">H\u00e2lihaz\u0131rda hangi terimler i\u00e7in sayfalar\u0131n\u0131z var?<\/li>\n<li aria-level=\"1\">Hangileri i\u00e7in sayfa olu\u015fturman\u0131z gerekiyor?<\/li>\n<\/ul>\n<p>Bu sorular, \u00e7al\u0131\u015fmalar\u0131n\u0131z\u0131n \u00f6nceli\u011fini nas\u0131l belirleyece\u011finizi ve anahtar kelime stratejinizi nas\u0131l ba\u015far\u0131l\u0131 bir \u015fekilde y\u00fcr\u00fctece\u011finizi anlaman\u0131z\u0131 sa\u011flayacakt\u0131r.<\/p>\n<h3>6. Anahtar kelimeleri kullan\u0131c\u0131 amac\u0131na ve anlamsal aramaya g\u00f6re kategorize edin<\/h3>\n<p>\u0130\u015fe derledi\u011finiz kelime \u00f6beklerini, konu benzerliklerine g\u00f6re daha k\u00fc\u00e7\u00fck gruplara ay\u0131rarak ba\u015flay\u0131n. Buradan bunlar\u0131 dijital pazarlama gibi b\u00fcy\u00fck kategorilere, SEO gibi alt kategorilere ve anahtar kelime ara\u015ft\u0131rmas\u0131 gibi konu kelimelerine ay\u0131rabilirsiniz. Anlamsal benzerliklere sahip konu anahtar kelimeleriniz s\u00f6z konusu oldu\u011funda, kullan\u0131c\u0131lar\u0131n her sorgu i\u00e7in arama amac\u0131n\u0131 g\u00f6z \u00f6n\u00fcnde bulundurmak ve potansiyel m\u00fc\u015fterilerinize etkili bir \u015fekilde ula\u015fmak istersiniz.<\/p>\n<p>\u0130nsanlar ayn\u0131 anahtar kelimeleri farkl\u0131 anlamlar ifade etmek i\u00e7in kullanabilir. Bu nedenle bu s\u00fcrecin \u00f6nemli bir par\u00e7as\u0131 kullan\u0131c\u0131n\u0131n arama amac\u0131n\u0131 tespit etmektir.<\/p>\n<p>\u00d6rne\u011fin bir ki\u015fi tuvalet<i> ka\u011f\u0131d\u0131<\/i> i\u00e7in arama yaparken neyi kastediyor? Sipari\u015f verece\u011fi yerleri veya pop\u00fcler markalar\u0131 m\u0131 ar\u0131yor yoksa hangi ma\u011fazalarda tuvalet ka\u011f\u0131d\u0131 oldu\u011funu mu takip ediyor? \u0130\u015fte bu y\u00fczden anahtar kelimelerinizi kategorize etmek ve nihayetinde sizinle alakal\u0131 hedef kitleye ula\u015fmak i\u00e7in<a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/search-intent\/\"> arama amac\u0131n\u0131 anlaman\u0131z<\/a> gerekir. Hedef kitlenizin amac\u0131n\u0131 anlad\u0131ktan sonra, kitleniz ve i\u015fletmeniz i\u00e7in en alakal\u0131 arama kelime \u00f6beklerini analiz edebilir ve sizin i\u00e7in do\u011fru anahtar kelimelerin hangileri oldu\u011funa karar verebilirsiniz.<\/p>\n<p><b>Genel olarak d\u00f6rt ana ama\u00e7 kategorisi mevcuttur:<\/b><\/p>\n<ol>\n<li aria-level=\"1\"><b>Not: <\/b>Bunlar genellikle \u201cnas\u0131l yap\u0131l\u0131r\u201d ve \u201cne\u201d sorular\u0131n\u0131 i\u00e7erir. \u00d6rne\u011fin &#8220;plastik nas\u0131l dezenfekte edilir&#8221;.\u00a0 <b><i>\u00a0<\/i><\/b><\/li>\n<li aria-level=\"1\"><b>Ticari inceleme<\/b>: Belirli \u00f6zelliklerin en iyilerle kar\u015f\u0131la\u015ft\u0131r\u0131lmas\u0131; \u00f6rne\u011fin &#8220;Walmart ile Target kar\u015f\u0131la\u015ft\u0131rmas\u0131&#8221;.<\/li>\n<li aria-level=\"1\"><b>\u0130\u015flemsel<\/b>: Bu, kullan\u0131c\u0131n\u0131n sat\u0131n alma veya indirme amac\u0131na sahip oldu\u011fu aramalar\u0131 i\u00e7erir; \u00f6rne\u011fin, &#8220;su ge\u00e7irmez \u00e7ocuk oyuncaklar\u0131 sat\u0131n alma &#8220;.<\/li>\n<li aria-level=\"1\"><b>Gezinme<\/b>: Bu, &#8220;Facebook g\u00fcncellemeleri&#8221; gibi markal\u0131 sorgular\u0131 i\u00e7erir.<\/li>\n<\/ol>\n<ul>\n<li aria-level=\"1\"><b><i>Uzman ipucu<\/i><\/b><i>: Bu ad\u0131m\u0131 eksiksiz \u015fekilde tamamlamak i\u00e7in zaman ay\u0131rmak, gruplar\u0131n\u0131zla ilgili son derece net bilgiler elde etmenize ve SEO optimizasyon \u00e7al\u0131\u015fmalar\u0131n\u0131z\u0131n m\u00fcmk\u00fcn olan en b\u00fcy\u00fck etkiye sahip olmas\u0131n\u0131 sa\u011flaman\u0131za yard\u0131mc\u0131 olacakt\u0131r. <\/i><\/li>\n<\/ul>\n<p>Zaman, konum ve rakip firma adlar\u0131n\u0131 i\u00e7eren sorgular gibi SEO hedeflerinizle h\u00e2l\u00e2 alakas\u0131 olmayan di\u011fer t\u00fcm terimleri kald\u0131r\u0131n. Alakas\u0131z olarak kabul etti\u011finiz \u015feyler, sitenize ve sekt\u00f6r\u00fcn\u00fcze ba\u011fl\u0131 olarak de\u011fi\u015fecektir. Bu nedenle bu noktada uygulayabilece\u011finiz kesin bir kural yoktur.<\/p>\n<p>Optimizasyon bo\u015fluklar\u0131, yanl\u0131\u015f arama amac\u0131 i\u00e7in optimize edilmi\u015f, i\u00e7eri\u011fi veya do\u011fru meta \u00f6geleri eksik olan sayfalard\u0131r. Bunu yapmak i\u00e7in anahtar kelime gruplar\u0131n\u0131z\u0131, elinizde yaln\u0131zca anlamsal olarak alakal\u0131 arama sorgular\u0131ndan olu\u015fan gruplar kalana dek gittik\u00e7e k\u00fc\u00e7\u00fclen gruplara ay\u0131rmaya devam edin.<\/p>\n<h3>7. Uzun kuyruklu ve k\u0131sa kuyruklu anahtar kelimeleri kar\u015f\u0131la\u015ft\u0131rarak analiz edin<\/h3>\n<p>Anahtar kelime gruplar\u0131n\u0131zda, k\u0131sa ve <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/long-tail-keywords\/\">uzun kuyruklu anahtar kelimelerin<\/a> bir kar\u0131\u015f\u0131m\u0131na sahip olman\u0131z \u00e7ok \u00f6nemlidir. K\u0131sa kuyruklu anahtar kelimeler, daha geni\u015f kapsaml\u0131 aramalar olduklar\u0131 i\u00e7in daha rekabet\u00e7idir ve s\u0131ralamalarda daha fazla yer bulur. \u00d6te yandan uzun kuyruklu anahtar kelimeler, genellikle \u00fc\u00e7ten fazla kelime i\u00e7erir ve daha \u00f6zel aramalara y\u00f6nelik olduklar\u0131 i\u00e7in daha az rekabet\u00e7idir. \u0130ki t\u00fcr\u00fcn iyi bir kar\u0131\u015f\u0131m\u0131, uzun vadeli ve k\u0131sa vadeli kazan\u00e7lar\u0131 dengeleyen bir anahtar kelime stratejisi geli\u015ftirmenizi sa\u011flar.<\/p>\n<p>\u00d6rne\u011fin bu anahtar kelime \u00f6beklerinden hangisi i\u00e7in s\u0131ralamaya girmenin daha kolay olaca\u011f\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcyorsunuz?<\/p>\n<p>Tuvalet k\u00e2\u011f\u0131d\u0131<\/p>\n<p>Yeniden kullan\u0131labilir tuvalet k\u00e2\u011f\u0131d\u0131<\/p>\n<p>[\u0130kincisini mi se\u00e7tiniz? Harika!] Bir anahtar kelime i\u00e7in ne kadar rekabet varsa bu anahtar kelime i\u00e7in s\u0131ralamaya girmek o kadar zordur.<\/p>\n<p>G\u00f6rd\u00fc\u011f\u00fcn\u00fcz gibi uzun kuyruklu anahtar kelimeler daha spesifik olduklar\u0131 i\u00e7in k\u0131sa kuyruklu anahtar kelimelerden \u00e7ok daha net bir arama amac\u0131na sahiptir. Ayr\u0131ca insanlar belirli bir \u015fey arad\u0131klar\u0131 i\u00e7in bu anahtar kelimeler sitenize genellikle daha y\u00fcksek kaliteli trafik \u00e7eker. Bu da daha nitelikli bir potansiyel m\u00fc\u015fteri ile sonu\u00e7lan\u0131r. \u00c7o\u011fu zaman veriler, uzun kuyruklu anahtar kelimelerin biriktiklerinde belirli bir konu i\u00e7in k\u0131sa kuyruklu anahtar kelimelerden daha b\u00fcy\u00fck trafik hacimleri de \u00fcretebilece\u011fini g\u00f6sterecektir. B\u00f6yle durumlarda, daha y\u00fcksek alaka d\u00fczeyi sunan ve kitle arama amac\u0131na uygun uzun kuyruklu anahtar kelimelerine odaklanmak stratejik bir karar olacakt\u0131r. Bu, yaln\u0131zca y\u00fcksek hacimli kelime \u00f6beklerini se\u00e7memeniz i\u00e7in ba\u015fka bir nedendir. Yine de b\u00f6yle bir durumda b\u00fcy\u00fck resme bak\u0131n ve SEO i\u00e7in en y\u00fcksek alaka d\u00fczeyi ve potansiyel sunan do\u011fru anahtar kelimeleri se\u00e7in.<\/p>\n<h3>8. Odaklanmak i\u00e7in do\u011fru anahtar kelime kar\u0131\u015f\u0131m\u0131n\u0131 se\u00e7in<\/h3>\n<p>Anahtar kelime plan\u0131n\u0131z\u0131 olu\u015ftururken a\u015fa\u011f\u0131daki bilgileri ve bunlar\u0131n SEO stratejinize nas\u0131l uyum sa\u011flayaca\u011f\u0131n\u0131 g\u00f6z \u00f6n\u00fcnde bulundurman\u0131z gerekir:<\/p>\n<ul>\n<li aria-level=\"1\"><b>Arama hacmi:<\/b> Hedefledi\u011finiz anahtar kelimelerin arama hacmini yak\u0131ndan de\u011ferlendirmeniz gerekir. Y\u00fcksek arama hacmine sahip bir anahtar kelimenin rekabet\u00e7i olma olas\u0131l\u0131\u011f\u0131 daha y\u00fcksektir veya bunlar i\u00e7in s\u0131ralamaya girmek daha zordur. Y\u00fcksek hacimli, son derece rekabet\u00e7i bir anahtar kelimede daha \u00fcst s\u0131ralarda yer almak i\u00e7in konuya y\u00f6nelik site yetkisine sahip olman\u0131z gerekir. Yetki olu\u015fturman\u0131n bir yolu da daha d\u00fc\u015f\u00fck hacme sahip alakal\u0131 anahtar kelimelerde i\u00e7erik olu\u015fturmakt\u0131r. Bu, Google&#8217;a bu konuda uzman oldu\u011funuzu g\u00f6sterir ve konumunuzu y\u00fckseltir. Herhangi bir anahtar kelimenin arama hacmini bilmek, web sitenizin \u00f6zellikleri g\u00f6z \u00f6n\u00fcne al\u0131nd\u0131\u011f\u0131nda en etkili yakla\u015f\u0131m\u0131 olu\u015fturmak i\u00e7in strateji olu\u015fturman\u0131za yard\u0131mc\u0131 olur.<\/li>\n<li aria-level=\"1\"><b>Organik t\u0131klama oranlar\u0131 (TO&#8217;lar): <\/b>Bu metrik, insanlar\u0131n belirli bir anahtar kelime i\u00e7in s\u0131ralamaya giren yay\u0131nlara t\u0131klama olas\u0131l\u0131klar\u0131 hakk\u0131nda size bir fikir verecektir. \u00d6rne\u011fin Google Arama Sonucu sayfas\u0131nda s\u0131kl\u0131kla yan\u0131tlanan &#8220;hava durumu nas\u0131l&#8221; gibi arama terimlerinin t\u0131klanma oran\u0131, kullan\u0131c\u0131 ba\u015fka bir i\u015flem yapmak zorunda kalmadan yan\u0131t\u0131 ald\u0131\u011f\u0131 i\u00e7in daha d\u00fc\u015f\u00fck olabilir.<\/li>\n<li aria-level=\"1\"><b>Anahtar kelime arama trendleri: <\/b>Trend anahtar kelimeler s\u00fcrekli olarak de\u011fi\u015fti\u011fi i\u00e7in aramada trend olan \u015feyleri takip etmek i\u00e7in en g\u00fcncel verilere ihtiyac\u0131n\u0131z vard\u0131r. Similarweb, h\u00e2lihaz\u0131rda hangi anahtar kelimelerin trafik getirdi\u011fini h\u0131zl\u0131 bir \u015fekilde g\u00f6rebilece\u011finiz bir anahtar kelime trendleri \u00f6zelli\u011fine sahiptir. Trendler g\u00fcncel olaylara, pop\u00fcler k\u00fclt\u00fcrdeki geli\u015fmelere (<a href=\"https:\/\/www.similarweb.com\/blog\/research\/digital-analysis\/meghan-markle\/\">Meghan ve Harry&#8217;nin Oprah r\u00f6portaj\u0131 gibi<\/a>) ve hatta Muhte\u015fem Cuma gibi d\u00f6nemsel olaylara ba\u011fl\u0131 olarak de\u011fi\u015febilir. Anahtar kelimeler i\u00e7in s\u0131ralamaya girerken belirli zamanlar\u0131 bekleyin \u00e7\u00fcnk\u00fc \u00f6nemli olan en uygun zaman\u0131 bulmakt\u0131r.<\/li>\n<li aria-level=\"1\"><b>Rakip firmalar\u0131n anahtar kelimeleri: <\/b>Rakip firmalar\u0131n s\u0131ralamadaki anahtar kelimelerinden \u00e7ok say\u0131da i\u00e7g\u00f6r\u00fc elde edebilirsiniz. Similarweb&#8217;in web sitesi analizini kullanarak her rakip firman\u0131n belirli anahtar kelimeler i\u00e7in sahip oldu\u011fu <a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/what-is-market-share\/\">pazar pay\u0131n\u0131<\/a> g\u00f6rebilirsiniz.<\/li>\n<li aria-level=\"1\"><b>Uzun ve k\u0131sa kuyruklu anahtar kelimeler: <\/b>Daha \u00f6nce de belirtildi\u011fi gibi, arama stratejiniz ve sitenizin yetki seviyesi i\u00e7in anlaml\u0131 olan uzun ve k\u0131sa kuyruklu anahtar kelimelere odakland\u0131\u011f\u0131n\u0131zdan emin olmak istersiniz.<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone wp-image-77348 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/09\/website-performance-page-similarweb-5.png\" alt=\"Zara i\u00e7in web sitesi performans sayfas\u0131\" width=\"1200\" height=\"700\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/09\/website-performance-page-similarweb-5.png 1200w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/09\/website-performance-page-similarweb-5-300x175.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/09\/website-performance-page-similarweb-5-1024x597.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/09\/website-performance-page-similarweb-5-768x448.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>Art\u0131k verilerinizi stratejik olarak s\u0131ralad\u0131n\u0131z ve ayr\u0131nt\u0131l\u0131 bir \u015fekilde ele ald\u0131n\u0131z. Bu, bir anahtar kelime veya konu i\u00e7in s\u0131ralaman\u0131n de\u011ferinin yan\u0131 s\u0131ra zorlu\u011funu da kolayca tahmin edebilece\u011finiz ve her \u015feyi dikkate alan ve kolayca uygulanabilen bir SEO stratejisi olu\u015fturabilece\u011finiz anlam\u0131na gelir. \u0130\u00e7eri\u011fi olu\u015fturmak veya optimize etmek i\u00e7in daha ak\u0131ll\u0131ca se\u00e7imler yapabilir, i\u00e7erik bo\u015fluklar\u0131n\u0131 kolayca ke\u015ffedip giderebilir ve etkinli\u011finizi yineleme tehlikeleri olmadan \u00f6l\u00e7eklendirebilirsiniz.<\/p>\n<h2>Anahtar kelime ara\u015ft\u0131rman\u0131z\u0131 kullanmaya ba\u015flay\u0131n<\/h2>\n<p>\u0130\u015fte b\u00f6yle. Ba\u015fard\u0131n\u0131z. \u0130lk anahtar kelime ara\u015ft\u0131rman\u0131z\u0131 tamamlad\u0131n\u0131z. Art\u0131k sitenizdeki <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/content-optimization\/\">sayfalar\u0131 tasarlay\u0131p optimize etmek<\/a> ve SEO trafi\u011fini kazanaca\u011f\u0131n\u0131 bildi\u011finiz anahtar kelimelere y\u00f6nelik yeni sayfalar olu\u015fturmak i\u00e7in kullanabilece\u011finiz k\u00fc\u00e7\u00fck anahtar kelime gruplar\u0131na sahipsiniz. \u015eu anda sahip oldu\u011funuz liste, sayfa optimizasyonunu ve anahtar kelime kullan\u0131m\u0131n\u0131 kolayca y\u00f6netmenizi ve yinelenen i\u00e7erik riskini azaltman\u0131z\u0131 sa\u011fl\u0131yor.<\/p>\n<div><div class=\"stepped-form stepped-form--background\">\n  <div class=\"stepped-form__content\">\n      \n<div data-contact-us-hidden-sub-subject=\" \"\ndata-contact-us-should-get-chilipiper=\"false\"\ndata-contact-us-boolean-always-show-phone=\"false\"\ndata-contact-us-i18n-subtitle3_tell_us_more=\" \"\ndata-contact-us=\"split\"\ndata-contact-us-hidden-subject=\"no cu\"\ndata-contact-us-hidden-asset-type=\"N\/A\"\ndata-contact-us-hidden-campaign-name=\"N\/A\"\ndata-contact-us-hidden-campaign-solution=\"N\/A\"\ndata-contact-us-hidden-campaign-region=\"ALL\"\ndata-contact-us-hidden-form-location-breadcrumbs=\"Form Corp\/Reports\/Anahtar Kelime Ara\u015ft\u0131rmas\u0131: S\u0131ralamalarda Daha Y\u00fckseklere \u00c7\u0131kman\u0131za Yard\u0131mc\u0131 Olacak Ayr\u0131nt\u0131l\u0131 Bir K\u0131lavuz [+\u015eablon]\/Content\"\ndata-contact-us-hidden-message=\"I want to download the file\"\ndata-contact-us-hidden-button-caption=\"Download\"\ndata-contact-us-hidden-cta-description=\"null\"\ndata-contact-us-hidden-cta-url=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/05\/Keyword-Research-Template.xlsx\"\ndata-contact-us-i18n-title=\"Anahtar kelime ara\u015ft\u0131rman\u0131z\u0131 ba\u015flat\u0131n, \u015fablonunuzu al\u0131n\"\ndata-contact-us-i18n-submit_button=\"Download\"\ndata-contact-us-i18n-success_title=\"Thanks for downloading!\"\ndata-contact-us-i18n-success_subtitle=\"We hope you enjoy these insights.\"\ndata-contact-us-i18n-success_sub_subtitle=\"Ready to dive deeper?\"\ndata-corp-form-type=\"split-download\"\ndata-contact-us-file-url=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/05\/Keyword-Research-Template.xlsx\"\ndata-contact-us-hidden-file-url=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/05\/Keyword-Research-Template.xlsx\"\n>\n    <\/div>\n  <\/div>\n<\/div>\n\n<\/div>\n<p>Bu blog g\u00f6nderisi, Similarweb&#8217;de i\u00e7erik y\u00f6neticisi olan <a href=\"https:\/\/www.linkedin.com\/in\/sarah-mehlman-aab975115\/\">Sarah Mehlman<\/a> ile birlikte yaz\u0131lm\u0131\u015ft\u0131r.<\/p>\n    <div class=\"post-banner post-banner--base\">\n        <div class=\"post-banner__wrapper\">\n            <div class=\"post-banner__text\">\n                                    <p class=\"post-banner__title\">7 g\u00fcn 24 saat 360 derece g\u00f6r\u00fcn\u00fcrl\u00fck elde edin<\/p>\n                                    <p class=\"post-banner__subtitle\">Pazar de\u011fi\u015fikliklerine ve sekt\u00f6r trendlerine uyum sa\u011flamak i\u00e7in ihtiyac\u0131n\u0131z olan verileri an\u0131nda elde edin.<\/p>\n                                <div class=\"post-banner__button-wrapper\">\n                                            <a class=\"swui-button swui-button--solid swui-button--primary post-banner__button js-post-banner\"\n                           href=\"https:\/\/account.similarweb.com\"\n                           data-disable-dynamic-tracking\n                        >Similarweb'i \u00fccretsiz olarak deneyin<\/a>\n                                    <\/div>\n            <\/div>\n                    <\/div>\n    <\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Anahtar kelime ara\u015ft\u0131rmas\u0131, kitlenizin daha b\u00fcy\u00fck k\u0131sm\u0131na etkili bir \u015fekilde ula\u015fman\u0131za yard\u0131mc\u0131 olabilir. Tam olarak ne arad\u0131klar\u0131n\u0131 anlayarak, ihtiya\u00e7lar\u0131na uygun bir \u015fekilde hedeflenmi\u015f i\u00e7erikler olu\u015fturabilirsiniz. Bununla birlikte yapaca\u011f\u0131n\u0131z etkiyi en \u00fcst d\u00fczeye \u00e7\u0131karmak i\u00e7in, en do\u011fru anahtar kelime ara\u015ft\u0131rmas\u0131 ara\u00e7lar\u0131n\u0131 kullanarak sistematik bir yakla\u015f\u0131m uygulaman\u0131z gerekir. Bu g\u00f6nderide, anahtar kelime ara\u015ft\u0131rmas\u0131n\u0131n nas\u0131l yap\u0131laca\u011f\u0131na ili\u015fkin ad\u0131m [&hellip;]<\/p>\n","protected":false},"author":267,"featured_media":85105,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[8078,8070,8084],"tags":[],"class_list":["post-125194","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-strategy","category-marketing","category-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Anahtar Kelime Ara\u015ft\u0131rmas\u0131 - Yeni Ba\u015flayanlar i\u00e7in Ad\u0131m Ad\u0131m K\u0131lavuz [+\u015eablon] | Similarweb<\/title>\n<meta name=\"description\" content=\"Anahtar kelime ara\u015ft\u0131rmas\u0131, SEO i\u00e7in sizi ya ba\u015far\u0131ya ula\u015ft\u0131r\u0131r ya da bozguna u\u011frat\u0131r: Kapsaml\u0131 k\u0131lavuzumuz ve \u00fccretsiz anahtar kelime ara\u015ft\u0131rma \u015fablonumuzla bunu bir uzman gibi nas\u0131l yapaca\u011f\u0131n\u0131z\u0131 \u00f6\u011frenin\" \/>\n<meta name=\"robots\" content=\"max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.similarweb.com\/blog\/tr\/marketing\/seo\/keyword-research\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Limor Barenholtz\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"13 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/tr\/marketing\/seo\/keyword-research\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/tr\/marketing\/seo\/keyword-research\/\"},\"author\":{\"name\":\"Limor Barenholtz\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/#\/schema\/person\/f5af6d4b51d6efd23587c423306e7130\"},\"headline\":\"Anahtar Kelime Ara\u015ft\u0131rmas\u0131: S\u0131ralamalarda Daha Y\u00fckseklere \u00c7\u0131kman\u0131za Yard\u0131mc\u0131 Olacak Ayr\u0131nt\u0131l\u0131 Bir K\u0131lavuz [+\u015eablon]\",\"datePublished\":\"2022-06-16T07:15:25+00:00\",\"dateModified\":\"2024-07-03T10:37:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/tr\/marketing\/seo\/keyword-research\/\"},\"wordCount\":3645,\"publisher\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/tr\/marketing\/seo\/keyword-research\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/09\/Thumbnail-Keyword-Research.jpg\",\"articleSection\":[\"Ajanslar\",\"Pazarlama\",\"SEO\"],\"inLanguage\":\"\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/tr\/marketing\/seo\/keyword-research\/\",\"url\":\"https:\/\/www.similarweb.com\/blog\/tr\/marketing\/seo\/keyword-research\/\",\"name\":\"Anahtar Kelime Ara\u015ft\u0131rmas\u0131 - 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