{"id":125355,"date":"2022-06-19T07:35:18","date_gmt":"2022-06-19T07:35:18","guid":{"rendered":"https:\/\/www.similarweb.com\/corp\/?p=125355"},"modified":"2024-07-04T11:14:21","modified_gmt":"2024-07-04T11:14:21","slug":"introducing-app-intelligence","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/pt\/updates\/announcements\/introducing-app-intelligence\/","title":{"rendered":"A Similarweb est\u00e1 fortalecendo a intelig\u00eancia de aplicativos com novos insights entre plataformas"},"content":{"rendered":"

Agora, os clientes de intelig\u00eancia de pesquisa digital podem acessar os melhores dados de aplicativos, alimentados pela data.ai, usando um add-in opcional<\/b><\/p>\n

>Estamos muito animados em compartilhar com voc\u00eas a novidade! >A oferta aprimorada de intelig\u00eancia de aplicativos<\/a>> da Similarweb, resultado da nossa parceria >com a data.ai (antigo App Annie) anunciada no in\u00edcio deste ano<\/a>>.<\/p>\n

>A procura por aplicativos est\u00e1 aumentando, e n\u00e3o apenas nos setores de transa\u00e7\u00f5es e e-commerce. A tecnologia tem impulsionado um crescimento na demanda, com o surgimento de startups disruptivas capazes de penetrar rapidamente nos mercados. A capacidade de detectar o surgimento de amea\u00e7as \u00e9 essencial para qualquer neg\u00f3cio. Conforme as pessoas interagem cada vez mais com as empresas atrav\u00e9s de tecnologias m\u00f3veis, mais necess\u00e1rio se faz o rastreamento de insights de intelig\u00eancia de aplicativos.<\/p>\n

\"Mobile-dominant<\/p>\n

>Sem uma vis\u00e3o ampla do cen\u00e1rio de tecnologias m\u00f3veis<\/b>>, \u00e9 muito dif\u00edcil analisar o potencial de investimento em aplicativos. Para as organiza\u00e7\u00f5es que ainda n\u00e3o t\u00eam interesse em desenvolver aplicativos, a vis\u00e3o geral necess\u00e1ria para fazer >benchmark<\/a>> e ficar por dentro das mudan\u00e7as de mercado<\/b>> ajuda a garantir que elas n\u00e3o fiquem para tr\u00e1s. N\u00f3s sab\u00edamos da necessidade de oferecer uma vis\u00e3o abrangente, 360 graus, das atividades digitais.<\/p>\n

>Saiba mais sobre o porqu\u00ea de aprimorarmos a cobertura de aplicativos<\/b>> na solu\u00e7\u00e3o de >intelig\u00eancia de pesquisa digital da Similarweb<\/a>> e como voc\u00ea se beneficia com essas mudan\u00e7as.<\/p>\n

>”Na medida em que as empresas continuam investindo em canais digitais, como aplicativos m\u00f3veis, a demanda por intelig\u00eancia digital nova, precisa e f\u00e1cil de entender se torna cada vez mais significante. A intelig\u00eancia de aplicativos \u00e9 o casamento perfeito de dados da Web e de aplicativos em uma interface unificada, inaugurando a pr\u00f3xima gera\u00e7\u00e3o de intelig\u00eancia digital.”<\/i><\/p>\n

>\u2013 Or Offer, CEO da Similarweb.<\/p>\n

Tudo \u00e9 pensado para voc\u00ea<\/strong><\/h2>\n

>Como cliente, voc\u00ea sabe da nossa paix\u00e3o por qualidade, precis\u00e3o<\/b>> e UX<\/b>>. Colaborar com seu sucesso e crescimento a partir do uso dados seguros e confi\u00e1veis<\/b>> \u00e9 t\u00e3o importante para n\u00f3s quanto para voc\u00ea.<\/p>\n

>A intelig\u00eancia de aplicativos da Similarweb alimentada por >data.ai<\/a>> permite o acesso a insights muito mais amplos, com extensa cobertura em 60 pa\u00edses, tanto para dados de iOS como de Android. Voc\u00ea acessa insights semelhantes, mas com uma cobertura muito maior. Como cliente de >intelig\u00eancia em pesquisa digital da Similarweb<\/a>>, voc\u00ea pode acessar rapidamente nosso App Intelligence, com tecnologia data.ai, usando apenas um add-on.<\/p>\n

>Quer saber como os dados de aplicativos funcionam na pr\u00e1tica? Foi o que pensamos.<\/p>\n

>Confira aqui 5 insights importantes que voc\u00ea pode desbloquear.<\/p>\n

    \n
  1. Desempenho de refer\u00eancia<\/b>>: compare o desempenho de sites e aplicativos atrav\u00e9s das principais m\u00e9tricas de uso.<\/li>\n
  2. Cobertura extensiva<\/b>>: acesse dados de mais de 60 pa\u00edses de iOS e Android.<\/li>\n
  3. Identifique tend\u00eancias e monitore l\u00edderes de mercado<\/b>>: descubra quais aplicativos est\u00e3o em alta, analise o ranking de apps ao longo do tempo e identifique mercados n\u00e3o atendidos.<\/li>\n<\/ol>\n

    \"Install<\/p>\n

      \n
    1. An\u00e1lise de aplicativos<\/b>>: analise as estat\u00edsticas de engajamento e a classifica\u00e7\u00e3o de um aplicativo ao longo do tempo nas lojas de aplicativos.<\/li>\n<\/ol>\n

      \"Engagement<\/p>\n

        \n
      1. Visualiza\u00e7\u00e3o multiplataforma<\/b>>: monitore insights da Web e de aplicativos em um \u00fanico lugar.<\/li>\n<\/ol>\n

        \"Unoque<\/p>\n

        Por que data.ai? E por que agora?<\/strong><\/h2>\n

        >Com mais de 1 milh\u00e3o de aplicativos conectados, a data.ai \u00e9 l\u00edder em intelig\u00eancia de aplicativos m\u00f3veis e o maior player no setor, oferecendo o software mais abrangente<\/b>>, com cobertura em 60 pa\u00edses, em iOS e Android.<\/p>\n

        >”>Al\u00e9m do hist\u00f3rico de lideran\u00e7a em insights de aplicativos m\u00f3veis da data.ai, tamb\u00e9m ficamos impressionados com a qualidade e a precis\u00e3o dos dados coletados com muito cuidado. Assim como a Similarweb, a abordagem da empresa \u00e9 baseada em altos padr\u00f5es de prote\u00e7\u00e3o de privacidade e conformidade. Agora que combinamos nossos respectivos <\/i>>dados l\u00edderes do setor<\/i><\/a>>, podemos oferecer uma vis\u00e3o ainda mais precisa e abrangente do mundo digital. Essa poderosa oferta melhorar\u00e1 a percep\u00e7\u00e3o e a vantagem competitiva que criamos para nossos clientes”<\/i><\/p>\n

        >\u2013 Benjamin Seror, Diretor de produtos da Similarweb.<\/p>\n

        Intelig\u00eancia digital: uma vis\u00e3o 360 graus<\/strong><\/h2>\n

        >Gra\u00e7as a uni\u00e3o da premiada intelig\u00eancia digital da Similarweb<\/b>> \u00e0 intelig\u00eancia de aplicativos m\u00f3veis l\u00edder da data.ai<\/b>>, agora voc\u00ea pode expandir sua perspectiva digital em uma \u00fanica interface. Obtendo a mesma intelig\u00eancia digital de alta qualidade que voc\u00ea conhece e adora, junto com a melhor cobertura de aplicativos, tudo em um s\u00f3 lugar.<\/p>\n

        >Estamos nos empenhando para fazer de voc\u00ea o player mais forte e um concorrente imbat\u00edvel. Esse marco na nossa hist\u00f3ria apenas ressalta isso. Estamos progredindo para melhorar nossa medi\u00e7\u00e3o de atividade m\u00f3vel, por meio de atualiza\u00e7\u00f5es em conjuntos de dados m\u00f3veis e aquisi\u00e7\u00f5es (incluindo >Embee Mobile em novembro de 2021<\/a>> e >Rank Ranger em maio<\/a>>). Acompanhe…<\/p>\n","protected":false},"excerpt":{"rendered":"

        Agora, os clientes de intelig\u00eancia de pesquisa digital podem acessar os melhores dados de aplicativos, alimentados pela data.ai, usando um add-in opcional >Estamos muito animados em compartilhar com voc\u00eas a novidade! >A oferta aprimorada de intelig\u00eancia de aplicativos> da Similarweb, resultado da nossa parceria >com a data.ai (antigo App Annie) anunciada no in\u00edcio deste ano>. […]<\/p>\n","protected":false},"author":455,"featured_media":124796,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[6706,6734,8210],"tags":[],"class_list":["post-125355","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-updates","category-announcements","category-insights"],"acf":[],"yoast_head":"\nConhe\u00e7a nossa intelig\u00eancia de aplicativos aprimorada | Similarweb<\/title>\n<meta name=\"description\" content=\"Nossa intelig\u00eancia de aplicativos aprimorada nos permitiu lan\u00e7ar a primeira ferramenta multiplataforma que oferece uma vis\u00e3o completa do mundo digital.\" \/>\n<meta name=\"robots\" content=\"max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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