{"id":125574,"date":"2022-06-20T10:14:16","date_gmt":"2022-06-20T10:14:16","guid":{"rendered":"https:\/\/www.similarweb.com\/corp\/?p=125574"},"modified":"2023-06-01T13:06:30","modified_gmt":"2023-06-01T13:06:30","slug":"market-sizing","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/zh-tw\/research\/market-research\/market-sizing\/","title":{"rendered":"\u5e02\u5834\u898f\u6a21\uff1a\u8a55\u4f30\u4f60\u7684 TAM\uff08\u6574\u9ad4\u6f5b\u5728\u5e02\u5834\uff09\u3001SAM\uff08\u670d\u52d9\u53ef\u89f8\u53ca\u5e02\u5834\uff09\u53ca SOM\uff08\u53ef\u7372\u5f97\u670d\u52d9\u5e02\u5834\uff09"},"content":{"rendered":"<p>\u7576\u63a8\u51fa\u65b0\u7522\u54c1\u3001\u5be6\u73fe\u7522\u54c1\u591a\u6a23\u5316\u6216\u62d3\u5c55\u65b0\u5730\u5340\u5e02\u5834\u6642\uff0c\u4e86\u89e3\u5e02\u5834\u6f5b\u529b\u76f8\u7576\u91cd\u8981\u3002\u505a\u51fa\u91cd\u5927\u4e14\u4ee3\u50f9\u9ad8\u6602\u7684\u6c7a\u7b56\u9700\u8981\u8c50\u5bcc\u7684\u77e5\u8b58\uff0c\u4f60\u61c9\u8a72\u4f7f\u7528\u6240\u6709\u53ef\u7528\u7684<a href=\"https:\/\/www.similarweb.com\/corp\/zh-tw\/research\/market-research\/\">\u5e02\u5834\u7814\u7a76\u5de5\u5177<\/a>\uff0c\u5168\u9762\u8a55\u4f30\u6f5b\u5728\u7684\u5e02\u5834\u898f\u6a21\u3002<\/p>\n<h2>\u4ec0\u9ebc\u662f\u5e02\u5834\u898f\u6a21\u8a55\u4f30\uff1f<\/h2>\n<p>\u5e02\u5834\u898f\u6a21\u8a55\u4f30\u4f7f\u7528\u6709\u6839\u64da\u7684\u63a8\u7b97\uff0c\u78ba\u5b9a\u6f5b\u5728\u5e02\u5834\u7e3d\u91cf\u8207\u92b7\u552e\u6536\u5165\u3002\u5c0d\u65bc\u90a3\u4e9b\u6e34\u671b<a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/launching-in-a-new-market\/\">\u9032\u5165\u65b0\u5e02\u5834<\/a>\u7684\u4f01\u696d\u8207\u65b0\u5275\u516c\u53f8\u4f86\u8aaa\uff0c\u4e86\u89e3\u5982\u4f55\u8a08\u7b97\u6574\u9ad4\u6f5b\u5728\u5e02\u5834\u76f8\u7576\u91cd\u8981\u3002<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-124467\" src=\"https:\/\/www.similarweb.com\/corp\/wp-content\/uploads\/2021\/09\/image2.png\" alt=\"Market sizing definition\" width=\"1200\" height=\"628\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/09\/image2.png 1200w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/09\/image2-300x157.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/09\/image2-1024x536.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/09\/image2-768x402.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<h2>\u70ba\u4ec0\u9ebc\u8981\u505a\u5e02\u5834\u898f\u6a21\u8a55\u4f30\uff1f<\/h2>\n<p>\u8a08\u7b97\u5e02\u5834\u898f\u6a21\u6709\u4ee5\u4e0b\u5e7e\u500b\u539f\u56e0\uff1a<\/p>\n<ol>\n<li>\u4f7f\u7d44\u7e54\u53ef\u4ee5\u4f30\u8a08\u65b0\u7522\u54c1\u3001\u670d\u52d9\u6216\u696d\u52d9\u7684\u6f5b\u5728\u5229\u6f64\u3002<\/li>\n<li>\u5354\u52a9\u6295\u8cc7\u8005\u6c7a\u5b9a\u662f\u5426\u6295\u8cc7\u67d0\u4e00\u500b\u4f01\u696d\u3002<\/li>\n<li>\u5354\u52a9\u5236\u5b9a\u6709\u6548\u7684\u884c\u92b7\u7b56\u7565\uff0c\u8457\u91cd\u65bc\u6838\u5fc3\u5e02\u5834\u7684\u9700\u6c42\u8207\u6f5b\u529b\u3002<\/li>\n<li>\u5728\u63a8\u51fa\u4e4b\u524d\u66f4\u6e05\u695a\u4e86\u89e3\u96c7\u7528\u9700\u6c42\uff0c\u6709\u52a9\u65bc\u63a8\u52d5\u6700\u4f73\u5316\u7684\u62db\u52df\u7b56\u7565\u3002<\/li>\n<li>\u5b9a\u671f\u57f7\u884c\u5e02\u5834\u898f\u6a21\u8a55\u4f30\u4e5f\u80fd\u4f7f\u4f60\u66f4\u6e05\u695a\u660e\u77ad\u81ea\u5df1\u7684 TAM\uff08\u6574\u9ad4\u6f5b\u5728\u5e02\u5834\uff09\u3001SAM\uff08\u670d\u52d9\u53ef\u89f8\u53ca\u5e02\u5834\uff09\u53ca SOM\uff08\u53ef\u7372\u5f97\u670d\u52d9\u5e02\u5834\uff09\u3002<\/li>\n<\/ol>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-124469\" src=\"https:\/\/www.similarweb.com\/corp\/wp-content\/uploads\/2021\/09\/image5.png\" alt=\"Tam, sam, and som definition\" width=\"1080\" height=\"1080\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/09\/image5.png 1080w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/09\/image5-300x300.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/09\/image5-1024x1024.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/09\/image5-150x150.png 150w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/09\/image5-768x768.png 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/p>\n<h2>\u5982\u4f55\u8a08\u7b97\u5e02\u5834\u898f\u6a21<\/h2>\n<p>\u5728\u5e02\u5834\u898f\u6a21\u8a55\u4f30\u5206\u6790\u4e2d\u6709\u591a\u500b\u6307\u6a19\uff1a\u82e5\u4f60\u719f\u6089\u5e02\u5834\u898f\u6a21\u516c\u5f0f\uff0c\u4f60\u53ef\u80fd\u807d\u8aaa\u904e TAM\uff08\u6574\u9ad4\u6f5b\u5728\u5e02\u5834\uff09\u3001SAM\uff08\u670d\u52d9\u53ef\u89f8\u53ca\u5e02\u5834\uff09\u53ca SOM\uff08\u53ef\u7372\u5f97\u670d\u52d9\u5e02\u5834\uff09\u3002\u9019\u4e9b\u8a08\u7b97\u65b9\u6cd5\u7528\u65bc\u8aaa\u660e\u4e00\u500b\u516c\u53f8\u76f8\u5c0d\u65bc\u5176\u5e02\u5834\u8207\u5176\u7af6\u722d\u5c0d\u624b\u7684\u898f\u6a21\u3002<\/p>\n<p>\u5728\u6b64\uff0c\u6211\u5011\u6703\u8a73\u7d30\u8aaa\u660e\u6bcf\u9805\u6307\u6a19\u7684\u542b\u7fa9\uff0c\u4e26\u81ea\u4e0b\u800c\u4e0a\u8aaa\u660e\u8a08\u7b97\u65b9\u6cd5\u3002\u6211\u5011\u4e5f\u5c07\u5206\u6790\u5f71\u97ff\u4f60\u7684\u6f5b\u5728\u53ef\u89f8\u53ca\u5e02\u5834\u898f\u6a21\u7684\u8b8a\u6578\u3002<\/p>\n<h3>\u6574\u9ad4\u6f5b\u5728\u5e02\u5834 (TAM)<\/h3>\n<p>TAM \u8457\u773c\u65bc\u6574\u500b\u5e02\u5834\u7684\u6574\u9ad4\u6f5b\u5728\u50f9\u503c\uff08\u60f3\u50cf\u4e00\u4e0b\uff0c\u67d0\u4e00\u5e74\u4e2d\u7f8e\u570b\u7259\u5237\u92b7\u552e\u7684\u7e3d\u50f9\u503c\uff09\u3002\u5e02\u5834\u898f\u6a21\u4f30\u7b97\u662f\u4e00\u500b\u5de8\u5927\u7684\u6578\u5b57\uff0c\u55ae\u4e00\u516c\u53f8\u53ef\u80fd\u7121\u6cd5\u5b8c\u6210\u8a08\u7b97\uff08\u9664\u975e\u6211\u5011\u8ac7\u7684\u662f\u58df\u65b7\uff09\u3002TAM \u53ef\u4ee5\u70ba\u5e02\u5834\u7684\u6f5b\u529b\u8207\u7a69\u5b9a\u6027\u63d0\u4f9b\u4e00\u500b\u6846\u67b6\u3002<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-124468 size-full\" src=\"https:\/\/www.similarweb.com\/corp\/wp-content\/uploads\/2021\/09\/image4.png\" alt=\"Total addressable market \" width=\"960\" height=\"540\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/09\/image4.png 960w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/09\/image4-300x169.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/09\/image4-768x432.png 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/p>\n<p>TAM \u7684\u8a08\u7b97\u65b9\u5f0f\u662f\u5c07\u6574\u500b\u5e02\u5834\u7684\u6240\u6709\u7522\u54c1\u92b7\u552e\u984d\u76f8\u52a0\u4f86\u4f30\u7b97\u3002\u6709\u5169\u7a2e\u65b9\u6cd5\u53ef\u4ee5\u505a\u5230\u9019\u4e00\u9ede\uff1a<\/p>\n<ol>\n<li>\u5c07\u6bcf\u500b\u96dc\u8ca8\u9023\u9396\u5e97\u3001\u85e5\u5c40\u53ca\u96f6\u552e\u5546\u7684\u7259\u5237\u92b7\u552e\u984d\u76f8\u52a0<\/li>\n<li>\u4f30\u7b97\u5e73\u5747\u6bcf\u4eba\u8cfc\u8cb7\u7684\u7259\u5237\u6578\u91cf\uff0c\u4e58\u4ee5\u7f8e\u570b\u7684\u4eba\u53e3\u6578\uff0c\u7136\u5f8c\u518d\u4e58\u4ee5\u4e00\u652f\u7259\u5237\u7684\u5e73\u5747\u6210\u672c<\/li>\n<\/ol>\n<h3>\u670d\u52d9\u53ef\u89f8\u53ca\u5e02\u5834 (SAM)<\/h3>\n<p>SAM \u662f\u6307\u4f60\u7684\u7522\u54c1\u6216\u7522\u54c1\u7684\u7279\u5b9a<a href=\"https:\/\/www.similarweb.com\/corp\/zh-tw\/research\/audience-analysis\/\">\u53d7\u773e<\/a>\uff08\u7e7c\u7e8c\u4ee5\u7259\u5237\u70ba\u4f8b \u2013 \u50c5\u7dda\u4e0a\u5152\u7ae5\u96fb\u52d5\u7259\u5237\u7684\u7e3d\u50f9\u503c\uff09\u3002\u9019\u662f\u4f60\u7684\u516c\u53f8\u5728\u8a72\u76ee\u6a19\u5e02\u5834\u7684\u6700\u5927\u5e02\u5834\u50f9\u503c\u3002<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-124471\" src=\"https:\/\/www.similarweb.com\/corp\/wp-content\/uploads\/2021\/09\/image7.png\" alt=\"Serviceable addressable market\" width=\"960\" height=\"540\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/09\/image7.png 960w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/09\/image7-300x169.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/09\/image7-768x432.png 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/p>\n<p>\u8981\u8a08\u7b97 SAM\uff0c\u8acb\u5c07\u6574\u500b\u5e02\u5834\u7684\u6240\u6709\u76f8\u95dc\u7522\u54c1\u92b7\u552e\u984d\u76f8\u52a0\uff08\u56e0\u6b64\uff0c\u8acb\u5c07\u7dda\u4e0a\u8cfc\u8cb7\u5152\u7ae5\u96fb\u52d5\u7259\u5237\u7684\u6578\u5b57\u76f8\u52a0\uff09\u3002<\/p>\n<h3>\u53ef\u7372\u5f97\u670d\u52d9\u5e02\u5834 (SOM)<\/h3>\n<p>SOM\uff08\u4e5f\u88ab\u7a31\u70ba\u5e02\u5834\u4f54\u6709\u7387\uff09\u4ee3\u8868\u4e86\u4f60\u53ef\u80fd\u70ba\u516c\u53f8\u7372\u5f97\u7684 SAM \u6bd4\u4f8b\u3002\u82e5\u4f60\u4e0d\u662f\u552f\u4e00\u7684\u5152\u7ae5\u7259\u5237\u88fd\u9020\u5546\uff0c\u8a72\u6578\u5b57\u5c07\u5c0f\u65bc SAM\u3002<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-124470\" src=\"https:\/\/www.similarweb.com\/corp\/wp-content\/uploads\/2021\/09\/image6.png\" alt=\"Serviceable obtainable market\" width=\"960\" height=\"540\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/09\/image6.png 960w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/09\/image6-300x169.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/09\/image6-768x432.png 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/p>\n<p>\u82e5\u8981\u8a08\u7b97 SOM \uff0c\u8acb\u5c07\u53bb\u5e74\u7684\u6536\u5165\u9664\u4ee5\u53bb\u5e74\u7684 SAM\u3002\u9019\u5c31\u662f\u4f60\u7684\u5e02\u5834\u4f54\u6709\u7387\u3002\u73fe\u5728\uff0c\u8acb\u5c07\u4f60\u7684<a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/what-is-market-share\/\">\u5e02\u5834\u4f54\u6709\u7387<\/a>\u4e58\u4ee5\u4eca\u5e74\u7684\u7f8e\u5143\u50f9\u503c SAM\u3002<\/p>\n<h2>\u5e02\u5834\u898f\u6a21\u8a08\u7b97\u7bc4\u4f8b<\/h2>\n<p>\u4e00\u5bb6\u5411\u7cbe\u54c1\u65c5\u9928\u4f9b\u61c9\u4e9e\u9ebb\u88fd\u54c1\u7684\u65b0\u5275\u516c\u53f8\u3002<\/p>\n<p>\u5047\u8a2d\u4f60\u6b63\u5728\u8003\u616e\u5275\u8fa6\u4e00\u5bb6\u70ba\u65c5\u9928\u63d0\u4f9b\u8c6a\u83ef\u5be2\u5177\u7528\u54c1\u7684\u4f01\u696d\uff0c\u4e26\u5e0c\u671b\u63a2\u7d22\u6b64\u6a5f\u6703\u3002\u4ee5\u4e0b\u662f\u4f60\u8a08\u7b97\u5e02\u5834\u898f\u6a21\u7684\u65b9\u6cd5\u3002<\/p>\n<p>\u9996\u5148\uff0c\u4e86\u89e3\u4f60\u6240\u5728\u5e02\u5834\u4e0a\u6709\u591a\u5c11\u5bb6\u7cbe\u54c1\u65c5\u9928\uff08\u5728\u6b64\u7bc4\u4f8b\u4e2d\uff0c\u6211\u5011\u4ee5\u7f8e\u570b\u5e02\u5834\u4e3b\uff09\u3002\u7406\u8ad6\u4e0a\uff0c\u6b64\u8209\u53ef\u5354\u52a9\u4f60\u78ba\u8a8d\u80fd\u5920\u5411\u5176\u92b7\u552e\u7522\u54c1\u7684\u6574\u9ad4\u6f5b\u5728\u5e02\u5834 (TAM) \u3002<\/p>\n<p>\u7d93\u904e\u9019\u9805\u7814\u7a76\uff0c\u4f60\u767c\u73fe\u5728\u5317\u7f8e\u6709 50,000 \u5bb6\u65c5\u9928\u3002\u5728\u9019 50,000 \u5bb6\u65c5\u9928\u4e2d\uff0c\u4f60\u53ea\u60f3\u5411\u7368\u7acb\u65c5\u9928\u92b7\u552e\uff0c\u800c\u7368\u7acb\u65c5\u9928\u5171\u6709 10,000 \u5bb6\u3002\u4f60\u78ba\u5b9a\u4f60\u7684\u6838\u5fc3\u76ee\u6a19\u5e02\u5834\u6db5\u84cb 10,000 \u5bb6\u65c5\u9928\u3002\u7136\u5f8c\uff0c\u4f60\u8981\u505a\u9032\u4e00\u6b65\u7684\u521d\u7d1a\u5e02\u5834\u8abf\u67e5\uff0c\u5305\u542b\u8207\u5be2\u5177\u7528\u54c1\u53ca\u4e9e\u9ebb\u5e03\u7d93\u92b7\u5546\u4ea4\u63db\u610f\u898b\uff0c\u4ed6\u5011\u8b49\u5be6\u8c6a\u83ef\u65c5\u9928\u7684\u5e74\u92b7\u552e\u6210\u529f\u7387\u5927\u7d04\u70ba 25%\u3002<\/p>\n<p>\u5728\u6b64\u60c5\u6cc1\u4e0b\uff0c\u5c07\u63a1\u7528\u4ee5\u4e0b\u5e02\u5834\u898f\u6a21\u8a55\u4f30\u516c\u5f0f\u3002<\/p>\n<p>10,000 \u5bb6\u65c5\u9928 x 25% = 2,500 \u5bb6\u65c5\u9928<\/p>\n<p>\u5047\u8a2d\u6bcf\u5bb6\u65c5\u9928\u7684\u92b7\u552e\u984d\u70ba 20,000 \u7f8e\u5143\uff0c\u4f60\u53ef\u4ee5\u4f7f\u7528\u4ee5\u4e0b\u516c\u5f0f\u4f30\u7b97\u51fa\u6f5b\u5728\u6536\u5165\u3002<\/p>\n<p>2,500 \u5bb6\u65c5\u9928 x 20,000 \u7f8e\u5143 = 50,000,000 \u7f8e\u5143<\/p>\n<p>\u9019\u4e9b\u6578\u5b57\u544a\u8a34\u4f60\uff0c\u5982\u679c\u4f60\u7684\u6ef2\u900f\u7387\u9054\u5230 25%\uff0c\u4f60\u53ef\u80fd\u6703\u5275\u9020 5,000 \u842c\u7f8e\u5143\u7684\u6f5b\u5728\u6536\u5165\u3002\u7136\u800c\uff0c\u6b64\u6578\u5b57\u4e26\u672a\u8003\u616e\u5230\u7af6\u722d\u5c0d\u624b\u7684\u7522\u54c1\uff0c\u56e0\u6b64\u5728\u4f30\u7b97\u4f60\u53ef\u4ee5\u7372\u5f97\u591a\u5c11\u5e02\u5834\u6f5b\u529b\u6642\uff0c\u8acb\u52d9\u5fc5\u6301\u4fdd\u5b88\u614b\u5ea6\u3002<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-124473\" src=\"https:\/\/www.similarweb.com\/corp\/wp-content\/uploads\/2021\/09\/image9.png\" alt=\"Market size calculation\" width=\"1200\" height=\"630\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/09\/image9.png 1200w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/09\/image9-300x158.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/09\/image9-1024x538.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/09\/image9-768x403.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p><b>\u5c08\u696d\u63d0\u793a\uff1a<\/b>\u5982\u679c\u4f60\u8981\u63a8\u51fa\u65b0\u7522\u54c1\uff0c\u8acb\u9032\u884c\u7af6\u722d\u5206\u6790\uff0c\u4e26\u4f9d\u64da\u7db2\u8def\u6d41\u91cf\u3001\u884c\u92b7\u7d44\u5408\u53ca\u5ee3\u544a\u652f\u51fa\u7b49\u56e0\u7d20\u4f30\u7b97\u4f60\u7684 SOM\u3002<\/p>\n<h2>\u81ea\u4e0a\u800c\u4e0b\u8207\u81ea\u4e0b\u800c\u4e0a\u7684\u5e02\u5834\u898f\u6a21\u8a55\u4f30<\/h2>\n<p>\u5e02\u5834\u898f\u6a21\u8a55\u4f30\u6709\u5169\u7a2e\u65b9\u5f0f\uff1a\u81ea\u4e0a\u800c\u4e0b\u8207\u81ea\u4e0b\u800c\u4e0a\u3002\u5c31\u5176\u672c\u8eab\u800c\u8a00\uff0c\u5169\u8005\u90fd\u4e0d\u80fd\u70ba\u4f60\u63d0\u4f9b\u5b8c\u6574\u7684\u8cc7\u8a0a\uff0c\u56e0\u6b64\u5169\u7a2e\u8a55\u4f30\u65b9\u5f0f\u90fd\u8981\u7a0d\u5fae\u505a\u4e00\u4e0b\uff0c\u9019\u76f8\u7576\u91cd\u8981\u3002<\/p>\n<p><i>\u539f\u56e0\u5982\u4e0b\uff1a<\/i><\/p>\n<p>\u81ea\u4e0b\u800c\u4e0a\u7684\u5e02\u5834\u898f\u6a21\u8a55\u4f30\u662f\u5047\u8a2d\u4f60\u53ef\u89f8\u53ca\u7684\u5340\u9694\u5e02\u5834\u4e2d\u6709\u591a\u9918\u7684\u5ba2\u6236\u3002\u81ea\u4e0a\u800c\u4e0b\u7684\u5e02\u5834\u898f\u6a21\u8a55\u4f30\uff0c\u5247\u4e0d\u8003\u616e\u6f5b\u5728\u7684\u6311\u6230\uff0c\u4f8b\u5982\uff1a\u89f8\u53ca\u7279\u5b9a\u53d7\u773e\u7fa4\u9ad4\u7684\u96e3\u6613\u7a0b\u5ea6\u3002<\/p>\n<p><strong>\u81ea\u4e0a\u800c\u4e0b\u7684\u5e02\u5834\u898f\u6a21\u8a55\u4f30<\/strong><\/p>\n<p>\u81ea\u4e0a\u800c\u4e0b\u7684\u5e02\u5834\u898f\u6a21\u8a55\u4f30\u8457\u773c\u65bc\u6574\u500b\u5e02\u5834\uff0c\u5f9e\u5b8f\u89c0\u89d2\u5ea6\u8003\u616e\u6f5b\u5728\u6536\u5165\u8207\u5ba2\u6236\u3002\u5f9e\u6700\u5927\u6578\u5b57\u958b\u59cb\uff0c\u7136\u5f8c\u4f9d\u64da\u76ee\u6a19\u5e02\u5834\u7684\u5be6\u969b\u4f30\u8a08\u7d30\u5316\u8a72\u6578\u5b57\u3002\u4f7f\u7528\u81ea\u4e0a\u800c\u4e0b\u7684\u5e02\u5834\u898f\u6a21\u8a55\u4f30\u65b9\u5f0f\uff0c\u53ef\u78ba\u5b9a\u4f60\u7684\u670d\u52d9\u53ef\u89f8\u53ca\u5e02\u5834 (SAM)\u3002<\/p>\n<h3>\u81ea\u4e0b\u800c\u4e0a\u7684\u5e02\u5834\u898f\u6a21\u8a55\u4f30<\/h3>\n<p>\u81ea\u4e0b\u800c\u4e0a\u7684\u5e02\u5834\u898f\u6a21\u8a55\u4f30\u7531\u5c0f\u958b\u59cb\uff0c\u7136\u5f8c\u9010\u6f38\u64f4\u5927\u3002\u9996\u5148\uff0c\u4f60\u8981\u78ba\u5b9a\u60f3\u89f8\u53ca\u7684\u5340\u9694\u5e02\u5834\u3002\u7136\u5f8c\uff0c\u4f7f\u7528\u5047\u8a2d\uff08\u8207\u5e02\u5834\u7814\u7a76\uff09\u9032\u884c\u4f30\u7b97\uff0c\u4ee5\u78ba\u5b9a\u767c\u5c55\u8207\u898f\u6a21\u3002\u5f9e\u672c\u8cea\u4e0a\u4f86\u8aaa\uff0c\u81ea\u4e0b\u800c\u4e0a\u7684\u5e02\u5834\u898f\u6a21\u8a55\u4f30\u8003\u616e\u7522\u54c1\u6216\u670d\u52d9\u7684\u92b7\u552e\u5730\u9ede\u3001\u7af6\u722d\u7522\u54c1\u7684\u92b7\u552e\u91cf\uff0c\u53ca\u4f60\u53ef\u4ee5\u8ffd\u6c42\u7684\u76ee\u524d\u92b7\u552e\u91cf\u90e8\u5206\u3002<\/p>\n<p><b>\u54ea\u4e00\u500b\u662f\u6700\u4f73\u7684\u5e02\u5834\u898f\u6a21\u8a55\u4f30\u65b9\u5f0f\uff1f\u81ea\u4e0a\u800c\u4e0b\u6216\u81ea\u4e0b\u800c\u4e0a\uff1f<\/b><\/p>\n<p>\u6240\u6709\u5e02\u5834\u898f\u6a21\u8a55\u4f30\u6216<a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/what-is-market-analysis\/\">\u5e02\u5834\u5206\u6790<\/a>\u90fd\u8981\u4ee5\u81ea\u4e0b\u800c\u4e0a\u958b\u59cb \uff0c\u4f46\u4e5f\u8981\u52a0\u5165\u4e00\u4e9b\u81ea\u4e0a\u800c\u4e0b\u7684\u601d\u7dad\u3002\u4e00\u822c\u800c\u8a00\uff0c\u6700\u597d\u5169\u7a2e\u65b9\u5f0f\u7686\u5404\u63a1\u7528\u4e00\u90e8\u5206\u3002<\/p>\n<p>\u7576\u4f60\u7684\u81ea\u4e0b\u800c\u4e0a\u8207\u81ea\u4e0a\u800c\u4e0b\u7684\u6a21\u578b\u4e00\u81f4\u6642\uff0c\u4f60\u5c31\u6703\u77e5\u9053\u4f60\u505a\u4e86\u4e00\u500b\u826f\u597d\u7684\u5e02\u5834\u898f\u6a21\u4f30\u7b97\u3002\u4f60\u53ef\u80fd\u9700\u8981\u8abf\u6574\u4e00\u4e9b\u5047\u8a2d\uff0c\u4ee5\u9054\u5230\u6eff\u610f\u7684\u7d50\u679c\uff0c\u4f46\u66f4\u65b0\u662f\u6b64\u904e\u7a0b\u4e2d\u6709\u5efa\u8a2d\u6027\u7684\u90e8\u5206\uff0c\u9019\u6709\u52a9\u65bc\u4f7f\u4f60\u7684\u6700\u7d42\u4f30\u7b97\u6e96\u78ba\u7121\u8aa4\u3002<\/p>\n<h2>\u8a55\u4f30\u5e02\u5834\u898f\u6a21\u7684\u5de5\u5177<\/h2>\n<p>\u9664\u4e86\u4e0a\u8ff0\u5e02\u5834\u898f\u6a21\u4f30\u7b97\u516c\u5f0f\u5916\uff0c\u9084\u6709\u4e00\u4e9b\u65b9\u6cd5\u53ef\u4ee5\u8a55\u4f30\u4f60\u7684 TAM \u8207 SAM\u3002\u4ee5\u4e0b\u662f\u4e00\u4e9b\u7bc4\u4f8b\uff1a<\/p>\n<p><b>\u521d\u7d1a\u8207\u6b21\u7d1a\u7814\u7a76\uff1a<\/b>\u958b\u59cb\u5728\u7dda\u4e0a\u9032\u884c\u7814\u7a76\uff0c\u4e26\u627e\u5230\u63d0\u4f9b\u5e02\u5834\u8cc7\u8a0a\u7684\u5916\u90e8\u8cc7\u6e90\u3002\u9019\u4e9b\u53ef\u4ee5\u662f\u6587\u7ae0\u3001\u6848\u4f8b\u7814\u7a76\u3001\u767d\u76ae\u66f8\u3001\u7522\u54c1\u767c\u5e03\u516c\u544a\u7b49\u5f62\u5f0f\u3002<\/p>\n<p><b>\u8ca1\u52d9\u5831\u544a\uff1a<\/b>\u4e0a\u5e02\u516c\u53f8\u5fc5\u9808\u5411\u5927\u773e\u516c\u5e03\u5176\u8ca1\u52d9\u5831\u544a\u3002\u5229\u7528\u9019\u4e9b\u8cc7\u8a0a\u4e86\u89e3\u5e02\u5834\u60c5\u6cc1\u8207\u7279\u5b9a\u7af6\u722d\u5c0d\u624b\u7684\u696d\u52d9\u8a08\u756b\u3002<\/p>\n<p><b>\u5e02\u5834\u7814\u7a76\u5de5\u5177\uff1a<\/b><a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/what-is-market-research\/\">\u5e02\u5834\u7814\u7a76<\/a>\u6709\u8a31\u591a\u5f62\u5f0f\u8207\u5167\u5bb9\u3002\u4f60\u53ef\u4ee5\u4ed8\u8cbb\u7d66\u4e00\u5bb6\u516c\u53f8\u70ba\u4f60\u5efa\u7acb\u4e00\u4efd\u4e00\u6b21\u6027\u5831\u544a\uff0c\u6216\u4f7f\u7528 <a href=\"https:\/\/account.similarweb.com\/journey\/registration\">Similarweb \u6578\u4f4d\u60c5\u5831<\/a>\u7b49\u8cc7\u6e90\uff0c\u4f9d\u64da\u9700\u6c42\u5b58\u53d6\u52d5\u614b\u5e02\u5834\u6d1e\u5bdf\u5206\u6790\u3002<a href=\"https:\/\/www.similarweb.com\/corp\/zh-tw\/research\/\">\u8acb\u5728\u6b64\u8655\u4e86\u89e3\u6709\u95dc\u6211\u5011\u7522\u54c1\u7684\u66f4\u591a\u8cc7\u8a0a<\/a>\u3002<\/p>\n<p><b>\u8a2a\u8ac7\u8207\u89aa\u81ea\u62dc\u8a2a\uff1a<\/b>\u8207\u696d\u754c\u4eba\u58eb\u4ea4\u6d41\uff0c\u4e86\u89e3\u4ed6\u5011\u5982\u4f55\u770b\u5f85<a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/market-potential\/\">\u5e02\u5834\u6f5b\u529b<\/a>\u3001\u5ba2\u6236\u53ca\u6311\u6230\u3002\u9019\u53ef\u5305\u542b\u7814\u7a76\u5ba2\u6236\u5340\u9694\u8207\u5206\u6790<a href=\"https:\/\/www.similarweb.com\/blog\/research\/audience-and-brand-building\/demographics-audience-analysis\/\">\u53d7\u773e\u4eba\u53e3\u7d71\u8a08<\/a>\u3002<\/p>\n<p><b>\u6574\u5408\u6240\u6709\u8cc7\u6599\uff1a<\/b>\u67e5\u770b\u6240\u6709\u6578\u5b57\uff0c\u4e26\u5c07\u5168\u90e8\u8cc7\u8a0a\u6574\u5408\u5728\u4e00\u8d77\uff0c\u78ba\u8a8d\u6240\u6709\u8cc7\u6599\u662f\u5426\u5408\u7406\u3002\u5982\u679c\u4f60\u8a08\u7b97\u51fa\u7684 TAM \u662f 10 \u5104\u7f8e\u5143 \uff0c\u4f46\u5728\u8207\u8a72\u9818\u57df\u7684\u4f01\u696d\u4e3b\u4ea4\u6d41\u6642\uff0c\u5b83\u5011\u63d0\u4f9b\u7684\u6578\u5b57\u53ea\u6709 10 \u5104\u7f8e\u5143\u7684\u4e00\u534a\uff0c\u8a66\u8457\u627e\u51fa\u4f60\u7684\u4f30\u8a08\u53ef\u80fd\u51fa\u73fe\u504f\u5dee\u4e4b\u8655\uff0c\u4e26\u76f8\u5c0d\u8abf\u6574 TAM\u3001SAM \u53ca SOM\u3002<\/p>\n<h2>\u7d9c\u4e0a\u6240\u8ff0\uff1a<\/h2>\n<p>\u826f\u597d\u7684\u5e02\u5834\u898f\u8a55\u4f30\u6d89\u53ca\u5230\u5c0d\u6578\u5b57\u7684\u6df1\u5165\u4e86\u89e3\u3002\u4e86\u89e3\u4f60\u7684 TAM\u3001SAM \u53ca SOM \u6709\u52a9\u65bc\u4f60\u5236\u5b9a\u6709\u6548\u7684\u7b56\u7565\uff0c\u4e26\u5c31\u662f\u5426\u6295\u8cc7\u3001\u6f5b\u5728\u767c\u5c55\u6a5f\u6703\u3001\u884c\u92b7\u7b56\u7565\u7b49\u505a\u51fa\u95dc\u9375\u6c7a\u7b56\u3002\u5f9e<a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/market-share-increase\/\">\u62d3\u5c55\u5e02\u5834\u4f54\u6709\u7387<\/a>\u5230\u65b0\u7522\u54c1\u69cb\u601d\uff0c\u4f60\u53ef\u4ee5\u4f7f\u7528\u5404\u7a2e\u5de5\u5177\u8207<a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/market-share-formula\/\">\u516c\u5f0f<\/a>\u9032\u884c\u63a8\u7b97\uff0c\u5354\u52a9\u4f60\u7684\u4f01\u696d\u4f5c\u51fa\u660e\u667a\u7684\u6c7a\u7b56\uff0c\u540c\u6642\u907f\u514d\u4e0d\u5fc5\u8981\u7684\u98a8\u96aa\u3002<\/p>\n<p><b>\u4ee5\u4e0b\u662f\u4e00\u4efd\u5e02\u5834\u898f\u6a21\u7684\u901f\u67e5\u8868\uff0c\u5354\u52a9\u4f60\u8d77\u6b65\uff1a<\/b><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-124472 size-full\" style=\"font-size: 16px;\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/09\/image8.png\" alt=\"Market sizing cheat sheet\" width=\"1200\" height=\"630\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/09\/image8.png 1200w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/09\/image8-300x158.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/09\/image8-1024x538.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/09\/image8-768x403.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p><b>\u60f3\u4e86\u89e3\u66f4\u591a\u95dc\u65bc\u5e02\u5834\u898f\u6a21\u8a55\u4f30\u7684\u8cc7\u8a0a\u55ce\uff1f<\/b><\/p>\n<p>\u67e5\u770b\u6211\u5011\u76f8\u95dc\u7684\u90e8\u843d\u683c\u6587\u7ae0<a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/market-segmentation\/\">\u300a \u5e02\u5834\u5340\u9694\u300b\uff1a\u63d0\u793a\u3001\u985e\u578b\u53ca\u512a\u52e2\u89e3\u91cb<\/a>\uff0c\u4ee5\u53ca <a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/types-of-market-segmentation\/\">4 \u7a2e\u5e02\u5834\u5340\u9694\u985e\u578b\uff08\u52a0\u4e0a\u4e00\u4e9b\u4f60\u53ef\u80fd\u932f\u904e\u7684\u5176\u4ed6\u5167\u5bb9\uff09<\/a>\u3002<\/p>\n<p><b>\u6709\u8208\u8da3\u958b\u59cb\u4f7f\u7528 Similarweb \u4e86\u55ce\uff1f<\/b><\/p>\n<ul>\n<li>\u4f7f\u7528\u6211\u5011\u7684<a href=\"https:\/\/account.similarweb.com\/journey\/registration\">\u8a66\u7528\u7248\u5e33\u6236<\/a>\uff0c\u89aa\u8eab\u9ad4\u9a57<\/li>\n<li>\u5b89\u6392\u8207\u5c08\u5bb6\u9032\u884c<a href=\"https:\/\/www.similarweb.com\/corp\/contact-us\/\">\u4e00\u5c0d\u4e00\u8aee\u8a62<\/a><\/li>\n<\/ul>\n<h2>\u5e02\u5834\u898f\u6a21\u8a55\u4f30\u5e38\u898b\u554f\u7b54<\/h2>\n<p><b>\u4ec0\u9ebc\u662f\u5e02\u5834\u898f\u6a21\u8a55\u4f30\uff1f<\/b><\/p>\n<p>\u5e02\u5834\u898f\u6a21\u8a55\u4f30\u662f\u81ea\u4e0b\u800c\u4e0a\u63a8\u7b97\u5e02\u5834\u6f5b\u5728\u898f\u6a21\u7684\u904e\u7a0b\u3002<\/p>\n<p><b>\u5e02\u5834\u63cf\u7e6a\u8207\u5e02\u5834\u898f\u6a21\u8a55\u4f30\u662f\u5426\u76f8\u540c\uff1f<\/b><\/p>\n<p>\u96d6\u7136\u5e02\u5834\u898f\u6a21\u8a55\u4f30\u8207\u63cf\u7e6a\u76f8\u4f3c\uff0c\u4f46\u537b\u6709\u95dc\u9375\u7684\u5dee\u7570\u3002\u5e02\u5834\u898f\u6a21\u8a55\u4f30\u8003\u616e\u7684\u662f\u5e02\u5834\u6f5b\u5728\u898f\u6a21\uff0c\u4e5f\u5c31\u662f\u81ea\u4e0b\u800c\u4e0a\u4e86\u89e3\u6574\u9ad4\u6f5b\u5728\u5e02\u5834\u7684\u898f\u6a21\u3002<a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/market-mapping\/\">\u5e02\u5834\u63cf\u7e6a<\/a>\u662f\u4e00\u7a2e\u8cc7\u6599\u9a45\u52d5\u7684\u5e02\u5834\u7814\u7a76\u7b56\u7565\uff0c\u4f7f\u4f60\u5728\u5e02\u5834\u4e2d\u9032\u884c\u7b56\u7565\u6027\u5b9a\u4f4d\u3002\u5f9e\u5e02\u5834\u898f\u6a21\u8207\u50f9\u503c\u4f86\u770b\uff0c\u9019\u6709\u52a9\u65bc\u78ba\u5b9a\u8ab0\u662f\u4f60\u7684\u5ba2\u6236\u3002<\/p>\n<p><b>\u6211\u8a72\u5982\u4f55\u8a08\u7b97\u5e02\u5834\u898f\u6a21\uff1f<\/b><\/p>\n<ul>\n<li>TAM\uff08\u5c07\u6574\u500b\u5e02\u5834\u7684\u6240\u6709\u7522\u54c1\u92b7\u552e\u984d\u76f8\u52a0\uff09<\/li>\n<li>SAM\uff08\u50c5\u52a0\u4e0a\u6574\u500b\u5e02\u5834\u7684\u76f8\u95dc\u7522\u54c1\u92b7\u552e\u984d\uff09<\/li>\n<li>SOM\uff08\u5c07\u53bb\u5e74\u7684\u6536\u5165\u9664\u4ee5\u53bb\u5e74\u7684 SAM\uff09<\/li>\n<\/ul>\n<p><b>\u6211\u9084\u53ef\u4ee5\u4f7f\u7528\u54ea\u4e9b\u5176\u4ed6\u5de5\u5177\u4f86\u5354\u52a9\u8a08\u7b97\u5e02\u5834\u898f\u6a21\uff1f<\/b><\/p>\n<ul>\n<li>\u521d\u7d1a\u8207\u6b21\u7d1a<a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/desk-research\/\">\u6587\u6848\u7814\u7a76<\/a><\/li>\n<li>\u8ca1\u52d9\u5831\u544a<\/li>\n<li>\u5e02\u5834\u7814\u7a76\u7522\u54c1<\/li>\n<li>\u9762\u8ac7\u8207\u8a2a\u8996<\/li>\n<\/ul>\n<p><b>\u70ba\u4ec0\u9ebc\u5e02\u5834\u898f\u6a21\u8a55\u4f30\u5f88\u91cd\u8981\uff1f<\/b><\/p>\n<p>\u5982\u679c\u4f60\u80fd\u5920\u7cbe\u6e96\u8a55\u4f30\u5e02\u5834\u898f\u6a21\uff0c\u4f60\u5c31\u53ef\u4ee5\u5b89\u5168\u5730\u63a8\u51fa\u65b0\u7522\u54c1\u3001\u9032\u5165\u65b0\u5730\u5340\u7684\u5e02\u5834\u3001\u5be6\u73fe\u7522\u54c1\u591a\u6a23\u5316\uff0c\u6216\u8f15\u9b06\u505a\u51fa\u6240\u6709\u5176\u4ed6\u91cd\u5927\u3001\u4ee3\u50f9\u9ad8\u6602\u7684\u6c7a\u7b56\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u7576\u63a8\u51fa\u65b0\u7522\u54c1\u3001\u5be6\u73fe\u7522\u54c1\u591a\u6a23\u5316\u6216\u62d3\u5c55\u65b0\u5730\u5340\u5e02\u5834\u6642\uff0c\u4e86\u89e3\u5e02\u5834\u6f5b\u529b\u76f8\u7576\u91cd\u8981\u3002\u505a\u51fa\u91cd\u5927\u4e14\u4ee3\u50f9\u9ad8\u6602\u7684\u6c7a\u7b56\u9700\u8981\u8c50\u5bcc\u7684\u77e5\u8b58\uff0c\u4f60\u61c9\u8a72\u4f7f\u7528\u6240\u6709\u53ef\u7528\u7684\u5e02\u5834\u7814\u7a76\u5de5\u5177\uff0c\u5168\u9762\u8a55\u4f30\u6f5b\u5728\u7684\u5e02\u5834\u898f\u6a21\u3002 \u4ec0\u9ebc\u662f\u5e02\u5834\u898f\u6a21\u8a55\u4f30\uff1f \u5e02\u5834\u898f\u6a21\u8a55\u4f30\u4f7f\u7528\u6709\u6839\u64da\u7684\u63a8\u7b97\uff0c\u78ba\u5b9a\u6f5b\u5728\u5e02\u5834\u7e3d\u91cf\u8207\u92b7\u552e\u6536\u5165\u3002\u5c0d\u65bc\u90a3\u4e9b\u6e34\u671b\u9032\u5165\u65b0\u5e02\u5834\u7684\u4f01\u696d\u8207\u65b0\u5275\u516c\u53f8\u4f86\u8aaa\uff0c\u4e86\u89e3\u5982\u4f55\u8a08\u7b97\u6574\u9ad4\u6f5b\u5728\u5e02\u5834\u76f8\u7576\u91cd\u8981\u3002 \u70ba\u4ec0\u9ebc\u8981\u505a\u5e02\u5834\u898f\u6a21\u8a55\u4f30\uff1f \u8a08\u7b97\u5e02\u5834\u898f\u6a21\u6709\u4ee5\u4e0b\u5e7e\u500b\u539f\u56e0\uff1a \u4f7f\u7d44\u7e54\u53ef\u4ee5\u4f30\u8a08\u65b0\u7522\u54c1\u3001\u670d\u52d9\u6216\u696d\u52d9\u7684\u6f5b\u5728\u5229\u6f64\u3002 \u5354\u52a9\u6295\u8cc7\u8005\u6c7a\u5b9a\u662f\u5426\u6295\u8cc7\u67d0\u4e00\u500b\u4f01\u696d\u3002 \u5354\u52a9\u5236\u5b9a\u6709\u6548\u7684\u884c\u92b7\u7b56\u7565\uff0c\u8457\u91cd\u65bc\u6838\u5fc3\u5e02\u5834\u7684\u9700\u6c42\u8207\u6f5b\u529b\u3002 \u5728\u63a8\u51fa\u4e4b\u524d\u66f4\u6e05\u695a\u4e86\u89e3\u96c7\u7528\u9700\u6c42\uff0c\u6709\u52a9\u65bc\u63a8\u52d5\u6700\u4f73\u5316\u7684\u62db\u52df\u7b56\u7565\u3002 \u5b9a\u671f\u57f7\u884c\u5e02\u5834\u898f\u6a21\u8a55\u4f30\u4e5f\u80fd\u4f7f\u4f60\u66f4\u6e05\u695a\u660e\u77ad\u81ea\u5df1\u7684 TAM\uff08\u6574\u9ad4\u6f5b\u5728\u5e02\u5834\uff09\u3001SAM\uff08\u670d\u52d9\u53ef\u89f8\u53ca\u5e02\u5834\uff09\u53ca SOM\uff08\u53ef\u7372\u5f97\u670d\u52d9\u5e02\u5834\uff09\u3002 \u5982\u4f55\u8a08\u7b97\u5e02\u5834\u898f\u6a21 \u5728\u5e02\u5834\u898f\u6a21\u8a55\u4f30\u5206\u6790\u4e2d\u6709\u591a\u500b\u6307\u6a19\uff1a\u82e5\u4f60\u719f\u6089\u5e02\u5834\u898f\u6a21\u516c\u5f0f\uff0c\u4f60\u53ef\u80fd\u807d\u8aaa\u904e TAM\uff08\u6574\u9ad4\u6f5b\u5728\u5e02\u5834\uff09\u3001SAM\uff08\u670d\u52d9\u53ef\u89f8\u53ca\u5e02\u5834\uff09\u53ca SOM\uff08\u53ef\u7372\u5f97\u670d\u52d9\u5e02\u5834\uff09\u3002\u9019\u4e9b\u8a08\u7b97\u65b9\u6cd5\u7528\u65bc\u8aaa\u660e\u4e00\u500b\u516c\u53f8\u76f8\u5c0d\u65bc\u5176\u5e02\u5834\u8207\u5176\u7af6\u722d\u5c0d\u624b\u7684\u898f\u6a21\u3002 \u5728\u6b64\uff0c\u6211\u5011\u6703\u8a73\u7d30\u8aaa\u660e\u6bcf\u9805\u6307\u6a19\u7684\u542b\u7fa9\uff0c\u4e26\u81ea\u4e0b\u800c\u4e0a\u8aaa\u660e\u8a08\u7b97\u65b9\u6cd5\u3002\u6211\u5011\u4e5f\u5c07\u5206\u6790\u5f71\u97ff\u4f60\u7684\u6f5b\u5728\u53ef\u89f8\u53ca\u5e02\u5834\u898f\u6a21\u7684\u8b8a\u6578\u3002 \u6574\u9ad4\u6f5b\u5728\u5e02\u5834 (TAM) TAM \u8457\u773c\u65bc\u6574\u500b\u5e02\u5834\u7684\u6574\u9ad4\u6f5b\u5728\u50f9\u503c\uff08\u60f3\u50cf\u4e00\u4e0b\uff0c\u67d0\u4e00\u5e74\u4e2d\u7f8e\u570b\u7259\u5237\u92b7\u552e\u7684\u7e3d\u50f9\u503c\uff09\u3002\u5e02\u5834\u898f\u6a21\u4f30\u7b97\u662f\u4e00\u500b\u5de8\u5927\u7684\u6578\u5b57\uff0c\u55ae\u4e00\u516c\u53f8\u53ef\u80fd\u7121\u6cd5\u5b8c\u6210\u8a08\u7b97\uff08\u9664\u975e\u6211\u5011\u8ac7\u7684\u662f\u58df\u65b7\uff09\u3002TAM \u53ef\u4ee5\u70ba\u5e02\u5834\u7684\u6f5b\u529b\u8207\u7a69\u5b9a\u6027\u63d0\u4f9b\u4e00\u500b\u6846\u67b6\u3002 TAM \u7684\u8a08\u7b97\u65b9\u5f0f\u662f\u5c07\u6574\u500b\u5e02\u5834\u7684\u6240\u6709\u7522\u54c1\u92b7\u552e\u984d\u76f8\u52a0\u4f86\u4f30\u7b97\u3002\u6709\u5169\u7a2e\u65b9\u6cd5\u53ef\u4ee5\u505a\u5230\u9019\u4e00\u9ede\uff1a \u5c07\u6bcf\u500b\u96dc\u8ca8\u9023\u9396\u5e97\u3001\u85e5\u5c40\u53ca\u96f6\u552e\u5546\u7684\u7259\u5237\u92b7\u552e\u984d\u76f8\u52a0 \u4f30\u7b97\u5e73\u5747\u6bcf\u4eba\u8cfc\u8cb7\u7684\u7259\u5237\u6578\u91cf\uff0c\u4e58\u4ee5\u7f8e\u570b\u7684\u4eba\u53e3\u6578\uff0c\u7136\u5f8c\u518d\u4e58\u4ee5\u4e00\u652f\u7259\u5237\u7684\u5e73\u5747\u6210\u672c \u670d\u52d9\u53ef\u89f8\u53ca\u5e02\u5834 (SAM) SAM \u662f\u6307\u4f60\u7684\u7522\u54c1\u6216\u7522\u54c1\u7684\u7279\u5b9a\u53d7\u773e\uff08\u7e7c\u7e8c\u4ee5\u7259\u5237\u70ba\u4f8b \u2013 \u50c5\u7dda\u4e0a\u5152\u7ae5\u96fb\u52d5\u7259\u5237\u7684\u7e3d\u50f9\u503c\uff09\u3002\u9019\u662f\u4f60\u7684\u516c\u53f8\u5728\u8a72\u76ee\u6a19\u5e02\u5834\u7684\u6700\u5927\u5e02\u5834\u50f9\u503c\u3002 \u8981\u8a08\u7b97 SAM\uff0c\u8acb\u5c07\u6574\u500b\u5e02\u5834\u7684\u6240\u6709\u76f8\u95dc\u7522\u54c1\u92b7\u552e\u984d\u76f8\u52a0\uff08\u56e0\u6b64\uff0c\u8acb\u5c07\u7dda\u4e0a\u8cfc\u8cb7\u5152\u7ae5\u96fb\u52d5\u7259\u5237\u7684\u6578\u5b57\u76f8\u52a0\uff09\u3002 \u53ef\u7372\u5f97\u670d\u52d9\u5e02\u5834 (SOM) SOM\uff08\u4e5f\u88ab\u7a31\u70ba\u5e02\u5834\u4f54\u6709\u7387\uff09\u4ee3\u8868\u4e86\u4f60\u53ef\u80fd\u70ba\u516c\u53f8\u7372\u5f97\u7684 SAM \u6bd4\u4f8b\u3002\u82e5\u4f60\u4e0d\u662f\u552f\u4e00\u7684\u5152\u7ae5\u7259\u5237\u88fd\u9020\u5546\uff0c\u8a72\u6578\u5b57\u5c07\u5c0f\u65bc SAM\u3002 \u82e5\u8981\u8a08\u7b97 SOM \uff0c\u8acb\u5c07\u53bb\u5e74\u7684\u6536\u5165\u9664\u4ee5\u53bb\u5e74\u7684 SAM\u3002\u9019\u5c31\u662f\u4f60\u7684\u5e02\u5834\u4f54\u6709\u7387\u3002\u73fe\u5728\uff0c\u8acb\u5c07\u4f60\u7684\u5e02\u5834\u4f54\u6709\u7387\u4e58\u4ee5\u4eca\u5e74\u7684\u7f8e\u5143\u50f9\u503c SAM\u3002 \u5e02\u5834\u898f\u6a21\u8a08\u7b97\u7bc4\u4f8b \u4e00\u5bb6\u5411\u7cbe\u54c1\u65c5\u9928\u4f9b\u61c9\u4e9e\u9ebb\u88fd\u54c1\u7684\u65b0\u5275\u516c\u53f8\u3002 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