{"id":125593,"date":"2022-06-20T10:24:11","date_gmt":"2022-06-20T10:24:11","guid":{"rendered":"https:\/\/www.similarweb.com\/corp\/?p=125593"},"modified":"2024-07-03T10:41:00","modified_gmt":"2024-07-03T10:41:00","slug":"market-sizing","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/tr\/research\/market-research\/market-sizing\/","title":{"rendered":"Pazar b\u00fcy\u00fckl\u00fc\u011f\u00fcn\u00fc belirleme: TAM, SAM ve SOM’unuzu \u00f6l\u00e7me"},"content":{"rendered":"

Yeni bir \u00fcr\u00fcn\u00fc piyasaya s\u00fcrerken, teklifinizi \u00e7e\u015fitlendirirken veya yeni b\u00f6lgelere a\u00e7\u0131l\u0131rken, pazar\u0131n potansiyelini anlamak \u00e7ok \u00f6nemlidir. B\u00fcy\u00fck, maliyetli kararlar vermek \u00e7ok fazla bilgi gerektirir ve potansiyel pazar b\u00fcy\u00fckl\u00fc\u011f\u00fcn\u00fc kapsaml\u0131 bir \u015fekilde tahmin etmek i\u00e7in mevcut t\u00fcm pazar ara\u015ft\u0131rmas\u0131 ara\u00e7lar\u0131n\u0131<\/a> kullanman\u0131z gerekir.<\/p>\n

Pazar b\u00fcy\u00fckl\u00fc\u011f\u00fcn\u00fc belirleme nedir?<\/h2>\n

Pazar b\u00fcy\u00fckl\u00fc\u011f\u00fcn\u00fc belirleme, pazar\u0131n potansiyel hacmini ve olas\u0131 sat\u0131\u015f gelirini belirlemek i\u00e7in bilin\u00e7li tahminler kullan\u0131larak yap\u0131l\u0131r. Ula\u015f\u0131labilir pazar b\u00fcy\u00fckl\u00fc\u011f\u00fcn\u00fcn nas\u0131l hesaplanaca\u011f\u0131n\u0131 bilmek, yeni bir pazarda \u00fcr\u00fcn \u00e7\u0131karmak<\/a> isteyenler i\u00e7in oldu\u011fu kadar, start-up’lar i\u00e7in de \u00f6nemlidir.<\/p>\n

\"Market<\/p>\n

Pazar\u0131n b\u00fcy\u00fckl\u00fc\u011f\u00fc neden belirlenmelidir?<\/h2>\n

Pazar\u0131n b\u00fcy\u00fckl\u00fc\u011f\u00fcn\u00fc hesaplamak bir\u00e7ok nedenden dolay\u0131 \u00f6nemlidir:<\/p>\n

    \n
  1. Kurulu\u015flar\u0131n yeni bir \u00fcr\u00fcn, hizmet veya i\u015f alan\u0131ndan elde edilecek potansiyel k\u00e2r\u0131 tahmin etmelerini sa\u011flar.<\/li>\n
  2. Yat\u0131r\u0131mc\u0131lar\u0131n bir i\u015fe yat\u0131r\u0131m yap\u0131p yapmayacaklar\u0131na karar vermelerine yard\u0131mc\u0131 olur.<\/li>\n
  3. \u00c7ekirdek bir pazar\u0131n ihtiya\u00e7lar\u0131n\u0131 ve potansiyelini vurgulayan etkili bir pazarlama stratejisinin geli\u015ftirilmesine yard\u0131mc\u0131 olur.<\/li>\n
  4. \u00dcr\u00fcn piyasaya \u00e7\u0131kmadan \u00f6nce i\u015fe al\u0131m ihtiya\u00e7lar\u0131n\u0131n daha net bir \u015fekilde anla\u015f\u0131lmas\u0131n\u0131 sa\u011flar ve optimize edilmi\u015f bir i\u015fe al\u0131m stratejisini y\u00fcr\u00fctmeye yard\u0131mc\u0131 olur.<\/li>\n
  5. Pazar b\u00fcy\u00fckl\u00fc\u011f\u00fcn\u00fc periyodik olarak \u00f6l\u00e7mek, TAM, SAM ve SOM’unuza da netlik kazand\u0131racakt\u0131r.<\/li>\n<\/ol>\n

    \"Tam,<\/p>\n

    Pazar b\u00fcy\u00fckl\u00fc\u011f\u00fc nas\u0131l hesaplan\u0131r?<\/h2>\n

    Pazar b\u00fcy\u00fckl\u00fc\u011f\u00fc belirleme analizleri birden fazla metri\u011fe dayanarak yap\u0131l\u0131r: Pazar b\u00fcy\u00fckl\u00fc\u011f\u00fc form\u00fcllerine a\u015fina iseniz, muhtemelen TAM, SAM ve SOM’u duymu\u015fsunuzdur. Bu hesaplamalar, bir \u015firketin pazar\u0131na ve rakiplerine g\u00f6re b\u00fcy\u00fckl\u00fc\u011f\u00fc hakk\u0131nda fikir vermek i\u00e7in kullan\u0131l\u0131r.<\/p>\n

    Burada, her bir metri\u011fin ne anlama geldi\u011fi ve bunlar\u0131n nas\u0131l hesaplanaca\u011f\u0131 konusundaki t\u00fcme var\u0131m yakla\u015f\u0131mlar hakk\u0131nda ayr\u0131nt\u0131l\u0131 bilgi verece\u011fiz. Ayr\u0131ca, potansiyel eri\u015filebilir pazar\u0131n\u0131z\u0131n b\u00fcy\u00fckl\u00fc\u011f\u00fcne katk\u0131da bulunan de\u011fi\u015fkenleri de a\u00e7\u0131klayaca\u011f\u0131z.<\/p>\n

    Toplam Pazar B\u00fcy\u00fckl\u00fc\u011f\u00fc (TAM)<\/h3>\n

    TAM, pazar\u0131n genelinin potansiyel de\u011ferinin t\u00fcm\u00fcn\u00fc g\u00f6sterir (Amerika Birle\u015fik Devletleri’ndeki di\u015f f\u0131r\u00e7as\u0131 sat\u0131\u015flar\u0131n\u0131n herhangi bir y\u0131ldaki toplam de\u011feri gibi). Pazar b\u00fcy\u00fckl\u00fc\u011f\u00fc tahmini \u00e7ok b\u00fcy\u00fck bir rakamd\u0131r ve muhtemelen tek bir \u015firket taraf\u0131ndan ula\u015f\u0131lamaz (bir tekelden bahsetmiyorsak). TAM, bir pazar\u0131n potansiyeli ve istikrar\u0131yla ilgili bir \u00e7er\u00e7eve sa\u011flayabilir.<\/p>\n

    \"Total<\/p>\n

    TAM, pazarda ger\u00e7ekle\u015fen t\u00fcm \u00fcr\u00fcn sat\u0131\u015flar\u0131 toplanarak hesaplan\u0131r. Bunu iki \u015fekilde yapabilirsiniz:<\/p>\n

      \n
    1. Market zinciri, eczane ve perakendeci ba\u015f\u0131na di\u015f f\u0131r\u00e7as\u0131 sat\u0131\u015f rakamlar\u0131n\u0131 toplayarak<\/li>\n
    2. Ortalama bir ki\u015finin ka\u00e7 di\u015f f\u0131r\u00e7as\u0131 sat\u0131n ald\u0131\u011f\u0131n\u0131 tahmin edip bunu ABD’deki ki\u015fi say\u0131s\u0131yla ve ard\u0131ndan bir di\u015f f\u0131r\u00e7as\u0131n\u0131n ortalama maliyetiyle \u00e7arparak<\/li>\n<\/ol>\n

      Ula\u015f\u0131labilir Pazar B\u00fcy\u00fckl\u00fc\u011f\u00fc (SAM)<\/h3>\n

      SAM, \u00fcr\u00fcn\u00fcn\u00fcz veya teklifiniz i\u00e7in belirli potansiyel kitleye<\/a> at\u0131fta bulunur (di\u015f f\u0131r\u00e7as\u0131 \u00f6rne\u011fimizle devam edersek: yaln\u0131zca \u00e7evrim i\u00e7i sat\u0131lan \u00e7ocuklara y\u00f6nelik elektrikli di\u015f f\u0131r\u00e7alar\u0131n\u0131n toplam de\u011feri). Bu, \u015firketinizin bu hedef pazara dayal\u0131 maksimum piyasa de\u011feridir.<\/p>\n

      \"Serviceable<\/p>\n

      SAM hesaplan\u0131rken piyasadaki t\u00fcm ilgili \u00fcr\u00fcn sat\u0131\u015flar\u0131 toplan\u0131r (yani yaln\u0131zca \u00e7evrim i\u00e7i sat\u0131lan \u00e7ocuklara y\u00f6nelik elektrikli di\u015f f\u0131r\u00e7alar\u0131n\u0131n sat\u0131\u015f adetleri toplan\u0131r).<\/p>\n

      Hizmet Verilebilir Elde Edilebilir Pazar (SOM)<\/h3>\n

      SOM (Pazar pay\u0131 olarak da bilinir), SAM’\u0131n\u0131z\u0131n \u015firketiniz i\u00e7in elde etmeniz muhtemel oran\u0131n\u0131n bir temsilidir. Tek \u00e7ocuk di\u015f f\u0131r\u00e7as\u0131 \u00fcreticisi olmad\u0131\u011f\u0131n\u0131z\u0131 varsayarsak bu say\u0131 SAM’dan daha az olacakt\u0131r.<\/p>\n

      \"Serviceable<\/p>\n

      SOM hesaplamak i\u00e7in, ge\u00e7en y\u0131l\u0131n geliri yine ge\u00e7en y\u0131l\u0131n SAM’\u0131na b\u00f6l\u00fcn\u00fcr. Bu sizin pazar pay\u0131n\u0131za denk gelir. \u015eimdi pazar pay\u0131n\u0131z\u0131<\/a> bu y\u0131lki dolar kar\u015f\u0131l\u0131\u011f\u0131 SAM ile \u00e7arp\u0131n.<\/p>\n

      Pazar b\u00fcy\u00fckl\u00fc\u011f\u00fc hesaplama \u00f6rne\u011fi<\/h2>\n

      Butik otellere tedarik sa\u011flayan, \u00e7ar\u015faf \u00fcreten bir start-up.<\/p>\n

      Diyelim ki, oteller i\u00e7in l\u00fcks yatak \u00e7ar\u015faflar\u0131 sa\u011flayan bir i\u015f kurmay\u0131 d\u00fc\u015f\u00fcn\u00fcyor ve bu f\u0131rsatla ilgili ara\u015ft\u0131rma yapmak istiyorsunuz. Pazar b\u00fcy\u00fckl\u00fc\u011f\u00fcn\u00fcz\u00fc \u015fu \u015fekilde hesaplayabilirsiniz:<\/p>\n

      \u0130lk olarak, pazar\u0131n\u0131zda ka\u00e7 butik otel oldu\u011funu \u00f6\u011frenin (bu \u00f6rnek i\u00e7in ABD pazar\u0131na bak\u0131yoruz). Bu, teorik olarak \u00fcr\u00fcnlerinizi satabilece\u011finiz toplam pazar b\u00fcy\u00fckl\u00fc\u011f\u00fcn\u00fc (TAM) belirlemenizi sa\u011flar.<\/p>\n

      Bu ara\u015ft\u0131rmay\u0131 yapt\u0131ktan sonra Kuzey Amerika’da 50.000 otel oldu\u011funu belirlediniz. Bu 50.000’in sadece 10.000’ini olu\u015fturan ba\u011f\u0131ms\u0131z otellere sat\u0131\u015f yapmak istiyorsunuz. Temel hedef pazar\u0131n\u0131z\u0131n 10.000 otel i\u00e7erdi\u011fini tespit ettiniz. Daha sonra, \u00e7al\u0131\u015fmalar\u0131n\u0131za devam eder ve l\u00fcks otellere y\u00f6nelik y\u0131ll\u0131k sat\u0131\u015flarda yakla\u015f\u0131k %25’lik bir ba\u015far\u0131 oran\u0131 oldu\u011funu teyit edecek nevresim tak\u0131m\u0131 ve \u00e7ar\u015faf bayileriyle yapaca\u011f\u0131n\u0131z konu\u015fmalar\u0131 i\u00e7eren birincil pazar ara\u015ft\u0131rmas\u0131n\u0131 ger\u00e7ekle\u015ftirirsiniz.<\/p>\n

      Bu senaryoyu kullanarak, a\u015fa\u011f\u0131daki pazar b\u00fcy\u00fckl\u00fc\u011f\u00fc belirleme form\u00fcl\u00fcn\u00fc uygulayabilirsiniz.<\/p>\n

      10.000 otel x %25 = 2.500 otel<\/p>\n

      Her otele 20.000 USD’lik sat\u0131\u015f yap\u0131labilece\u011fi varsay\u0131m\u0131na dayanarak potansiyel geliri a\u015fa\u011f\u0131daki form\u00fclle hesaplayabilirsiniz.<\/p>\n

      2.500 otel x 20.000 USD = 50.000.000 USD<\/p>\n

      Bu rakamlara g\u00f6re, %25’lik bir penetrasyon oran\u0131na ula\u015f\u0131rsan\u0131z potansiyel olarak 50 milyon dolar \u00fcretebilece\u011finiz sonucuna var\u0131labilir. Bununla birlikte, bu rakam rakip firmalar\u0131n tekliflerini g\u00f6z \u00f6n\u00fcne alarak hesaplanmaz. Bu nedenle pazar\u0131n potansiyelinin ne kadar\u0131n\u0131 yakalayabilece\u011finizle ilgili tahmin yaparken ihtiyatl\u0131 olmak \u00f6nemlidir.<\/p>\n

      \"Market<\/p>\n

      Uzman \u0130pucu:<\/b> Yeni bir \u00fcr\u00fcn piyasaya s\u00fcr\u00fcyorsan\u0131z bir rekabet analizi yap\u0131n ve SOM tahmininizi web trafi\u011fi, pazarlama karmas\u0131 ve reklam harcamas\u0131 gibi fakt\u00f6rlere g\u00f6re ger\u00e7ekle\u015ftirin.<\/p>\n

      Tavandan tabana ve tabandan tavana pazar b\u00fcy\u00fckl\u00fc\u011f\u00fc belirleme<\/h2>\n

      Pazar b\u00fcy\u00fckl\u00fc\u011f\u00fc belirlenirken kullan\u0131labilecek iki yakla\u015f\u0131m vard\u0131r: tavandan tabana\u00a0 ve tabandan tavana. \u0130kisi de kendi ba\u015flar\u0131na size resmin tamam\u0131n\u0131 vermez, bu nedenle her ikisinden de bir miktar faydalanmak \u00f6nemlidir.<\/p>\n

      \u00c7\u00fcnk\u00fc:<\/i><\/p>\n

      Tabandan tabana pazar b\u00fcy\u00fckl\u00fc\u011f\u00fc hesaplan\u0131rken, ula\u015f\u0131labilir segmentlerinizdeki m\u00fc\u015fteri fazlal\u0131\u011f\u0131 g\u00f6z \u00f6n\u00fcne al\u0131n\u0131r. Tavandan tabana pazar b\u00fcy\u00fckl\u00fc\u011f\u00fc belirlenirken ise, belirli bir hedef kitle segmentine ula\u015fman\u0131n kolayl\u0131\u011f\u0131 gibi potansiyel zorluklar dikkate al\u0131nmaz.<\/p>\n

      Tavandan tabana pazar b\u00fcy\u00fckl\u00fc\u011f\u00fc belirleme<\/strong><\/p>\n

      Tavandan tabana pazar b\u00fcy\u00fckl\u00fc\u011f\u00fc belirlenirken, potansiyel gelir ve m\u00fc\u015fterilerin makro g\u00f6r\u00fcn\u00fcm\u00fc esas al\u0131narak t\u00fcm pazara bak\u0131l\u0131r. En b\u00fcy\u00fck say\u0131dan ba\u015flay\u0131n ve o say\u0131y\u0131 hedef pazar\u0131n ger\u00e7ek\u00e7i tahminlerine g\u00f6re rafine edin. Ula\u015f\u0131labilir Pazar B\u00fcy\u00fckl\u00fc\u011f\u00fc (SAM) belirlenirken pazar boyutland\u0131rmas\u0131na tavandan tabana bir yakla\u015f\u0131m kullan\u0131l\u0131r.<\/p>\n

      Tavandan tabana pazar b\u00fcy\u00fckl\u00fc\u011f\u00fc belirleme<\/strong><\/p>\n

      Tavandan tabana pazar b\u00fcy\u00fckl\u00fc\u011f\u00fc k\u00fc\u00e7\u00fck ba\u015flar, sonra yava\u015f yava\u015f artar. \u0130lk olarak, ula\u015fmay\u0131 d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcn\u00fcz segmentleri tan\u0131mlars\u0131n\u0131z. Daha sonra, b\u00fcy\u00fcmeyi ve hacmi bulmak i\u00e7in varsay\u0131mlar (ve pazar ara\u015ft\u0131rmas\u0131) kullan\u0131larak tahminler yap\u0131l\u0131r. Tabandan tavana pazar b\u00fcy\u00fckl\u00fc\u011f\u00fc esasen, bir \u00fcr\u00fcn\u00fcn veya hizmetin nerede sat\u0131labilece\u011fine, kar\u015f\u0131la\u015ft\u0131r\u0131labilir \u00fcr\u00fcnlerin sat\u0131\u015f\u0131na ve mevcut sat\u0131\u015flar\u0131n ger\u00e7ekle\u015ftirebilece\u011finiz k\u0131sm\u0131na g\u00f6re hesaplan\u0131r.<\/p>\n

      Pazar b\u00fcy\u00fckl\u00fc\u011f\u00fcn\u00fc tavandan tabana m\u0131 tabandan tavana belirlemek mi daha iyi?<\/b><\/p>\n

      Pazar b\u00fcy\u00fckl\u00fc\u011f\u00fcn\u00fc belirlerken pazar analizine<\/a> tabandan tavana ba\u015flay\u0131n ancak tabandan tavana a\u00e7\u0131s\u0131ndan da biraz kafa yorun. Ortada bir yerde durmak genellikle iyi bir uygulamad\u0131r.<\/p>\n

      Hem tabandan tavana hem de tavandan tavana modelleriniz birbirini tuttu\u011funda iyi bir pazar b\u00fcy\u00fckl\u00fc\u011f\u00fc tahmini yapm\u0131\u015fs\u0131n\u0131z demektir. Bu g\u00fczel noktaya ula\u015fmak i\u00e7in baz\u0131 varsay\u0131mlar\u0131n\u0131z\u0131 de\u011fi\u015ftirmeniz gerekebilir ancak g\u00fcncellemeler, nihai tahmininizin do\u011fru olmas\u0131na yard\u0131mc\u0131 olan s\u00fcrecin olumlu bir par\u00e7as\u0131d\u0131r.<\/p>\n

      Pazar b\u00fcy\u00fckl\u00fc\u011f\u00fcn\u00fc tahmin etmek i\u00e7in ara\u00e7lar<\/h2>\n

      TAM ve SAM \u00f6l\u00e7\u00fcm\u00fc yapman\u0131n, yukar\u0131da belirtilen pazar b\u00fcy\u00fckl\u00fc\u011f\u00fc form\u00fcllerine ek ba\u015fka yollar\u0131 vard\u0131r. \u0130\u015fte bunlardan birka\u00e7\u0131:<\/p>\n

      Birincil ve ikincil ara\u015ft\u0131rma:<\/b> \u00c7evrim i\u00e7i olarak literat\u00fcr ara\u015ft\u0131rmas\u0131 yapmaya ba\u015flay\u0131n ve bir pazar hakk\u0131nda bilgi veren haric\u00ee kaynaklar\u0131 bulun. Bunlar makaleler, vaka \u00e7al\u0131\u015fmalar\u0131, resm\u00ee raporlar, \u00fcr\u00fcn lansman\u0131 duyurular\u0131 ve daha fazlas\u0131 olabilir.<\/p>\n

      Finansal raporlar:<\/b> Halka a\u00e7\u0131k \u015firketler, finansal raporlar\u0131n\u0131 halka a\u00e7\u0131klamak zorundad\u0131r. Pazar\u0131n nas\u0131l g\u00f6r\u00fcnd\u00fc\u011f\u00fcn\u00fc ve belirli rakip firmalar\u0131n i\u015f planlar\u0131n\u0131 g\u00f6rmek i\u00e7in bu bilgilerden yararlan\u0131n.<\/p>\n

      Pazar ara\u015ft\u0131rma ara\u00e7lar\u0131:<\/b> Pazar ara\u015ft\u0131rmalar\u0131<\/a> bir\u00e7ok \u015fekil ve bi\u00e7imde olabilir. Bir \u015firkete sizin i\u00e7in tek seferlik bir rapor olu\u015fturmas\u0131 i\u00e7in \u00f6deme yapabilir veya dinamik pazar i\u00e7g\u00f6r\u00fclerine iste\u011fe ba\u011fl\u0131 eri\u015fim i\u00e7in Similarweb Digital Intelligence<\/a> gibi kaynaklar\u0131 kullanabilirsiniz. Teklifimiz hakk\u0131nda buradan daha fazla bilgi edinebilirsiniz<\/a>.<\/p>\n

      G\u00f6r\u00fc\u015fmeler ve y\u00fcz y\u00fcze ziyaretler:<\/b> Pazar\u0131n potansiyeli<\/a>, m\u00fc\u015fteriler ve zorluklarla ilgili ne d\u00fc\u015f\u00fcnd\u00fcklerini anlamak i\u00e7in sekt\u00f6rdeki insanlarla konu\u015fun. Bu \u015fekilde m\u00fc\u015fteri segmentlerini incelemek ve hedef kitle demografiklerini<\/a> analiz etmek m\u00fcmk\u00fcn olabilir.<\/p>\n

      Hepsini bir araya getirin:<\/b> Rakamlara bak\u0131n ve her \u015feyin mant\u0131kl\u0131 olup olmad\u0131\u011f\u0131n\u0131 g\u00f6rmek i\u00e7in t\u00fcm bilgilerinizi bir araya getirin. 1 milyar dolarl\u0131k bir TAM hesaplad\u0131ysan\u0131z ancak bu alanda faaliyet g\u00f6steren i\u015fletme sahipleriyle yap\u0131lan g\u00f6r\u00fc\u015fmeler bunun yar\u0131s\u0131na i\u015faret ediyorsa tahminlerinizin nerede sapt\u0131\u011f\u0131n\u0131 belirlemeye \u00e7al\u0131\u015f\u0131n ve TAM, SAM ve SOM de\u011ferlerini buna g\u00f6re ayarlay\u0131n.<\/p>\n

      \u00d6zetle<\/h2>\n

      Ba\u015far\u0131l\u0131 bir pazar b\u00fcy\u00fckl\u00fc\u011f\u00fc belirleme, rakamlar\u0131 derinlemesine incelemeyi gerektirir. TAM, SAM ve SOM’unuzu bilmek, etkili bir strateji olu\u015fturman\u0131za ve yat\u0131r\u0131m yap\u0131p yapmama, potansiyel b\u00fcy\u00fcme f\u0131rsatlar\u0131, pazarlama stratejileri ve daha fazlas\u0131 hakk\u0131nda \u00f6nemli kararlar alman\u0131za yard\u0131mc\u0131 olur. Pazar pay\u0131n\u0131z\u0131 art\u0131rmaktan<\/a> yeni \u00fcr\u00fcn fikirlerine kadar, i\u015fletmenizin ak\u0131ll\u0131ca kararlar almas\u0131na yard\u0131mc\u0131 olacak tahminler elde etmek i\u00e7in \u00e7e\u015fitli ara\u00e7lar ve form\u00fcller<\/a> kullanabilir ve ayn\u0131 zamanda gereksiz risklerden ka\u00e7\u0131nabilirsiniz.<\/p>\n

      \u0130\u015fte size i\u015fe ba\u015flaman\u0131z i\u00e7in piyasa b\u00fcy\u00fckl\u00fc\u011f\u00fcyle ilgili bir kopya:<\/b><\/p>\n

      \"Market<\/p>\n

      Pazar b\u00fcy\u00fckl\u00fc\u011f\u00fc belirleme hakk\u0131nda daha fazla bilgi edinmek ister misiniz?<\/b><\/p>\n

      \u0130lgili blog yay\u0131mlar\u0131m\u0131za g\u00f6z at\u0131n: Pazar Segmentasyonu: \u0130pu\u00e7lar\u0131, T\u00fcrler ve Faydalar Hakk\u0131nda a\u00e7\u0131klamalar<\/a> ve Pazar Segmentasyonun 4 T\u00fcr\u00fc (Ayr\u0131ca g\u00f6zden ka\u00e7\u0131rm\u0131\u015f olabilece\u011finiz fazladan birka\u00e7 tane daha)<\/a>.<\/p>\n

      Similarweb’i kullanmaya ba\u015flamay\u0131 d\u00fc\u015f\u00fcn\u00fcr m\u00fcs\u00fcn\u00fcz?<\/b><\/p>\n