Here\u2019s what you can do:<\/p>\n
- \n
- Benchmark your app performance<\/a> against competitors across key usage metrics.<\/li>\n
- Spot trending apps, growing genres, and identify underserved markets<\/a>.<\/li>\n
- Analyze an app\u2019s ranking over time and across markets.<\/li>\n
- Get a dedicated suite of critical app usage and engagement metrics<\/a>, spanning 60 countries, with solid coverage across both Android and iOS.<\/li>\n<\/ul>\n
Let\u2019s see it in action<\/h3>\n
The travel and tourism industry is a highly competitive space<\/a>, that sees consumers using a combination of both desktop and mobile apps to research their next destination and book trips<\/p>\n
Having a unified view of the competitive landscape<\/a> is crucial for key players to master their digital strategy<\/a> and anticipate market recovery.<\/p>\n
Below, you can see the high fliers in the United States. While TripAdvisor has the biggest total audience, Airbnb is crushing it when it comes to engagement on the site with more visits, page views<\/a>, and visit duration<\/a>.<\/p>\n
If the other players want to get their users poolside, they\u2019re going to need to find ways to keep them on their own site for longer.<\/p>\n
![\"Traffic](\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/06\/Traffic-and-Engagement-1.jpg\")
<\/p>\n<\/p>\n
When you use App Intelligence Premium to compare the players, you quickly see that market disruptor Airbnb is the clear iOS winner, with nearly three times the monthly active users<\/a> as TripAdvisor\u2019s app.<\/p>\n
<\/p>\n
![\"Engagement\"](\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/06\/Engagement-1.jpg\")
<\/p>\nThere\u2019s a similar story when we benchmark<\/a> on Android, too. Here, Tripadvisor is stronger, but Airbnb is still far and away from the leader for monthly active users and has the best app engagement.<\/p>\n
<\/p>\n
![\"Engagement](\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/06\/Engagement-2.jpg\")
<\/p>\nGet actionable insight into the competition with the revamped Competitive Tracker<\/h2>\n
To make your competitive monitoring<\/a> more impactful, we\u2019ve made some big enhancements to Competitive Trackers. Now located at the top of the platform\u2019s sidebar with a host of new metrics, you can quickly get insights about competitor market share<\/a>, traffic, top keywords, and more.<\/p>\n
Get ready-to-use insights and automated alerts to help keep you informed of shifts across critical metrics, so you can make the right decisions for your business.<\/p>\n
Use the Competitive Tracker to quickly answer questions like:<\/p>\n
- \n
- How is a website of interest performing against its direct competition?<\/li>\n
- Which competitor is gaining market share?<\/li>\n
- Which topics and keywords are competitors gaining traffic from?<\/li>\n<\/ul>\n
The publishing and media industry<\/a> is under intense pressure to hit high audience engagement<\/a> metrics that convince advertisers to spend mammoth marketing budgets with leading media publications.<\/p>\n
When you\u2019re working to tight deadlines, having competitive insights<\/a> across all players in your market and the channel mix helps content and sales teams make quick decisions on where to invest editorial resources, and learn about changes in fast-changing news cycles before their competitors do.<\/p>\n
![\"Competitive](\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/06\/Competitive-tracker-new.jpg\")
<\/p>\nDiscover market leaders and rising players at a glance<\/h2>\n
Your market is unpredictable \u2013 companies rise and fall, almost overnight. It\u2019s tough tracking the fast-growing players that are set to be disruptors, or ripe for acquisition.<\/p>\n
So we\u2019ve enhanced the Industry Leaders page with new ways to help you easily spot your market\u2019s leaders and rising players. Get a quick view of the titans and upstarts in any industry, along with metrics like quarterly\/yearly change.<\/p>\n
Here\u2019s what you can do:<\/p>\n
- \n
- Easily spot market disruptors or fast-growth players for acquisition<\/li>\n
- Identify which players are getting traction so you can uncover their growth strategies<\/li>\n
- Evaluate any potential threats to your business by recognizing trends<\/a> ahead of time<\/li>\n<\/ul>\n
Here we can see the U.K.\u2019s Jewelry and Luxury products market and a snapshot of the industry leaders<\/a> there. While top high street brands like Pandora, H Samuel, Goldsmiths and Accessorize all experienced a decline in unique visitors<\/a> year-over-year, other rising players, such as Nihao Jewelry (up by 377%) and Swatch (286%), had fast growth based on yearly changes.<\/p>\n
![\"Industry](\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/06\/Industry-leaders-new.jpg\")
<\/p>\nIf we use Similarweb\u2019s Video creatives<\/a> feature to dig further into Swatch\u2019s success, we can see the brand recently launched a new biometric watch (in partnership with Omega). With this product launch campaign likely contributing to the fast growth on the Rising Players leaderboard.<\/p>\n
![\"Similarweb\u2019s](\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/06\/Swatch-partership-1.gif\")
<\/p>\nUncover trends in Audience Interests over time<\/h2>\n
Sure, you already know our Audience Interests<\/a> page helps you measure the cross-browsing habits of audiences that visit your site against a competitor\u2019s. But with the page\u2019s new additions, you can now see how this audience behavior trends over time.<\/strong> This helps you measure the impact of strategies you have implemented, and pinpoint peaks of cross-visitation on competitor sites.<\/p>\n
For example, having these cross-shopping insights as a brand category manager means you can evaluate whether you\u2019re gaining traction with key retail partners. Here we see Nike\u2019s traffic<\/a> compared to leading retailers Footlocker, Stock X and Nordstrom \u2013 all of whom sell Nike shoes.<\/p>\n
During the last 12 months, 39% of Footlocker\u2019s visitors also browsed Nike. On average, the PoP change was less than 2% versus last year.<\/p>\n
When analyzing the trend over time in the chart below, cross-visitation peaked at 43% during August and November last year, then decreased during the first half of this year.<\/p>\n
![\"Audience](\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/06\/Audience-Interests.gif\")
<\/p>\nReady to take it for a spin?<\/p>\n
Check out our new features by logging into your Similarweb account<\/strong><\/a> or get in touch for a demo<\/a><\/strong>.<\/p>\n
Have any feedback to share? We love hearing your ideas. Get in touch with the team to share or with your account manager.<\/p>\n","protected":false},"excerpt":{"rendered":"
To stay ahead of the game, you need to know about industry trends, market changes, and competitor activity. Similarweb\u2019s latest features unlock valuable insights that expand your scope of vision of your digital landscape. These new tools and metrics offer greater granularity and make finding vital competitor insights much simpler. Here\u2019s what you need to […]<\/p>\n","protected":false},"author":304,"featured_media":126012,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[6453,6712,2809,6698],"tags":[],"class_list":["post-126004","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-analysis","category-product-updates","category-research","category-updates"],"acf":[],"yoast_head":"\n
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- Spot trending apps, growing genres, and identify underserved markets<\/a>.<\/li>\n