{"id":126491,"date":"2022-06-23T10:09:51","date_gmt":"2022-06-23T10:09:51","guid":{"rendered":"https:\/\/www.similarweb.com\/corp\/?p=126491"},"modified":"2024-08-20T07:21:45","modified_gmt":"2024-08-20T07:21:45","slug":"recession-worries-rising","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/insights\/recession-worries-rising\/","title":{"rendered":"Keyword Searches Around \u201cRecession\u201d and \u201cBear Market\u201d on the Rise"},"content":{"rendered":"<p>Consumers and investors concerned about recession and a bear market.\u00a0A <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/keyword-research\/\">keyword search analysis<\/a> on \u201cRecession\u201d shows a 77% increase in searches over the past three months. Related phrases show that the public is concerned about the economy and what comes next. A search on \u201cBear Market\u201d rose 84% in the U.S. over the past 28 days. This is understandable, given the recent stock market turmoil. Given these concerns amid rising interest rates, runaway inflation and high gas prices, <a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/consumer-behavior\/\">consumer behavior<\/a> may soon start to change.<\/p>\n<h2>Key takeaways<\/h2>\n<ul>\n<li>Keyword search on recession is up 77% over the past 28 days. Related searches rose between 36%-88% depending on the particular search term used<\/li>\n<li>Related search terms including \u201crecession definition\u201d (up 91%), \u2018recession 2022\u201d (up 51%), \u201cwhat is a recession\u201d (up 67%) and \u201care we in a recession\u201d (up 67%) show that there is widespread concern around the economy, inflation, and recession<\/li>\n<li>Keyword search on \u201cBear Market:\u201d up 84% over past 28 days. Related terms \u201cwhat is a bear market\u201d (up 83%), \u201cbear market definition\u201d (up 85%), bear vs. bull market (up 88%) highlight investor concerns<\/li>\n<li>Most of these searches are organic in nature. Top referral websites include <a href=\"https:\/\/www.similarweb.com\/website\/cnn.com\/\">cnn.com<\/a>, <a href=\"https:\/\/www.similarweb.com\/website\/investopedia.com\/\">investopedia.com<\/a>, <a href=\"https:\/\/www.similarweb.com\/website\/cnbc.com\/\">cnbc.com<\/a>, <a href=\"https:\/\/www.similarweb.com\/website\/washingtonpost.com\/\">washingtonpost.com<\/a>, and <a href=\"https:\/\/www.similarweb.com\/website\/businessinsider.com\/\">businessinsider.com<\/a>. This suggests that the general public along with the investing public has increased concern about a recession<\/li>\n<\/ul>\n<h2>Keyword searches highlight increased concerns over the economy<\/h2>\n<p>A look at the table below shows searches on the term &#8220;recession&#8221; over the past 28 days. It seems that concern over the topic is rising in the United States. In particular, people seem to want to know what the definition of a recession is, whether we are in one, or if we are heading toward one. Also, the search \u201crecession vs. depression\u201d saw an 88% increase over the past 28 days.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-126501 size-full\" src=\"https:\/\/www.similarweb.com\/corp\/wp-content\/uploads\/2022\/06\/keyword_searches_around_ldquorecessionrdquo_and_1-1-1.png\" alt=\"searches on the term recession over the past 28 days\" width=\"441\" height=\"283\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/06\/keyword_searches_around_ldquorecessionrdquo_and_1-1-1.png 441w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/06\/keyword_searches_around_ldquorecessionrdquo_and_1-1-1-300x193.png 300w\" sizes=\"(max-width: 441px) 100vw, 441px\" \/><\/p>\n<p>Here is a look at searches around the term \u201cBear Market\u201d.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-126505 size-full\" src=\"https:\/\/www.similarweb.com\/corp\/wp-content\/uploads\/2022\/06\/keyword_searches_around_ldquorecessionrdquo_and_2-1.png\" alt=\"searches around the term \u201cBear Market\u201d\" width=\"440\" height=\"284\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/06\/keyword_searches_around_ldquorecessionrdquo_and_2-1.png 440w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/06\/keyword_searches_around_ldquorecessionrdquo_and_2-1-300x194.png 300w\" sizes=\"(max-width: 440px) 100vw, 440px\" \/><\/p>\n<h3>Concern rising over time<\/h3>\n<p>The chart below shows the trend in searches on recession over time. You can see that concern has been rising, particularly for \u201cinflation\u201d \u201crecession\u201d and \u201cbear market\u201d over the past two\u00a0 months.<\/p>\n<p><strong><img decoding=\"async\" class=\"alignnone wp-image-126504 size-full\" src=\"https:\/\/www.similarweb.com\/corp\/wp-content\/uploads\/2022\/06\/keyword_searches_around_ldquorecessionrdquo_and_3-1-600x187-1.png\" alt=\"trend in searches on recession over time\" width=\"600\" height=\"187\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/06\/keyword_searches_around_ldquorecessionrdquo_and_3-1-600x187-1.png 600w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/06\/keyword_searches_around_ldquorecessionrdquo_and_3-1-600x187-1-300x94.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/strong><\/p>\n<h3>Visits to tech layoff sites rising over time<\/h3>\n<p>A look at recent <a href=\"https:\/\/www.similarweb.com\/website\/\">web traffic<\/a> to tech layoff tracking site <a href=\"https:\/\/www.similarweb.com\/website\/layoffs.fyi\/\">layoffs.fyi<\/a> shows rising traffic, perhaps mimicking concern over a recession and the economy. The site tracks tech industry layoffs, with a reported 137,584 employees laid off since March 2020.<\/p>\n<p>Rising traffic to the site could be an indicator that the topic of layoffs is gaining interest, with concern over the economy and job security rising as well.<\/p>\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"alignnone wp-image-126559 size-full\" src=\"https:\/\/www.similarweb.com\/corp\/wp-content\/uploads\/2022\/06\/visits_to_tech_layoff_site_1-600x229-1.png\" alt=\"visits to layoff.fyi\" width=\"600\" height=\"229\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/06\/visits_to_tech_layoff_site_1-600x229-1.png 600w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/06\/visits_to_tech_layoff_site_1-600x229-1-300x115.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/span><\/p>\n<h2>Conclusion<\/h2>\n<p>It\u2019s clear that consumers and investors are increasingly worried about the U.S. economy, inflation, and the stock market. Given these concerns, it seems likely that consumers and investors may change behaviors over the next few months, amid worries about personal wealth, cost of living, and the direction of the economy.<\/p>\n<p><em>The Similarweb Insights Newsroom is available to pull additional or updated data on request for the news media (journalists are invited to write to\u00a0<a href=\"mailto:press@similarweb.com\" target=\"_blank\" rel=\"noopener\">press@similarweb.com<\/a>). When citing our data, please reference Similarweb as the source and link back to the most relevant blog post or\u00a0<a href=\"https:\/\/www.similarweb.com\/\">similarweb.com<\/a>.<\/em><\/p>\n<p><a href=\"https:\/\/support.similarweb.com\/hc\/en-us\/articles\/360001631538-Similarweb-Data-Methodology\"><strong>Methodology<\/strong><\/a><\/p>\n<p><strong>Disclaimer:<\/strong>\u00a0All data, reports and other materials provided or made available by Similarweb are based on data obtained from third parties, including estimations and extrapolations based on such data. Similarweb shall not be responsible for the accuracy of the materials and shall have no liability for any decision by any third party based in whole or in part on the materials.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Consumers and investors concerned about recession and a bear market.\u00a0A keyword search analysis on \u201cRecession\u201d shows a 77% increase in searches over the past three months. Related phrases show that the public is concerned about the economy and what comes next. A search on \u201cBear Market\u201d rose 84% in the U.S. over the past 28 [&hellip;]<\/p>\n","protected":false},"author":452,"featured_media":126499,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[7892],"tags":[],"class_list":["post-126491","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Keyword Searches Around \u201cRecession\u201d and \u201cBear Market\u201d on the Rise | Similarweb<\/title>\n<meta name=\"description\" content=\"A keyword search on \u201cRecession\u201d shows a 77% increase in searches over the past three months. 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