{"id":126759,"date":"2022-06-26T13:44:50","date_gmt":"2022-06-26T13:44:50","guid":{"rendered":"https:\/\/www.similarweb.com\/corp\/?p=126759"},"modified":"2024-07-03T10:32:25","modified_gmt":"2024-07-03T10:32:25","slug":"benchmarking-types","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/zh-tw\/research\/business-benchmarking\/benchmarking-types\/","title":{"rendered":"\u6539\u5584\u5546\u696d\u6c7a\u7b56\u7684 7 \u7a2e\u57fa\u6e96\u8a55\u6548\u65b9\u6cd5 [+ \u7bc4\u4f8b]"},"content":{"rendered":"<p>\u5728\u6240\u6709\u7528\u65bc\u6578\u4f4d\u7814\u7a76\u7684\u57fa\u6e96\u8a55\u6548\u985e\u578b\u4e2d\uff0c\u4f60\u77e5\u9053\u54ea\u4e9b\u80fd\u63d0\u4f9b\u6240\u9700\u7684\u6d1e\u5bdf\u8207<a href=\"https:\/\/www.similarweb.com\/corp\/zh-tw\/research\/\">\u5206\u6790\u8cc7\u6599<\/a>\uff0c\u5354\u52a9\u4f60\u89e3\u6c7a\u696d\u52d9\u554f\u984c\u55ce\uff1f<\/p>\n<p>\u57fa\u6e96\u8a55\u6548\u6d41\u7a0b\u5e7e\u4e4e\u53ef\u4ee5\u7528\u65bc\u5404\u65b9\u9762\u3002\u767c\u5c55\u6210\u719f\u7684\u516c\u53f8\u53ef\u4ee5\u7528\u4f86\u63d0\u5347\u751f\u7522\u529b\uff0c\u4e26\u6539\u5584\u884c\u92b7\u65b9\u6cd5\u3002\u65b0\u5275\u516c\u53f8\u53ef\u4ee5\u70ba\u65b0\u7522\u54c1\u5236\u5b9a\u6253\u5165\u5e02\u5834\u7684\u7b56\u7565\u3002\u5206\u6790\u5e2b\u53ef\u4ee5\u7528\u4f86\u898f\u5283\u696d\u52d9\u6d41\u7a0b\u8207\u85cd\u5716\u3002\u9ad8\u968e\u4e3b\u7ba1\u80fd\u900f\u904e\u9019\u7a2e\u6975\u5177\u50f9\u503c\u7684\u65b9\u6cd5\u78ba\u8a8d\u6bd4\u8f03\u57fa\u6e96\uff0c\u4e26\u64da\u6b64\u4f5c\u51fa\u6c7a\u7b56\u3002<\/p>\n<p>\u4e0d\u540c\u985e\u578b\u7684\u57fa\u6e96\u8a55\u6548\u65b9\u5f0f\u5c07\u9069\u7528\u65bc\u4e0d\u540c\u7684\u7528\u9014\u3002\u5728\u672c\u7bc7\u6587\u7ae0\u4e2d\uff0c\u6211\u5011\u5c07\u63a2\u8a0e\u4f60\u53ef\u4ee5\u7528\u4f86\u8a55\u4f30\u696d\u52d9\u7684 7 \u500b\u57fa\u6e96\u8a55\u6548\u7b56\u7565\uff0c\u4e26\u6703\u63d0\u4f9b\u5be6\u4f8b\u4f5c\u53c3\u8003\u3002<\/p>\n<h2>\u57fa\u6e96\u8a55\u6548\u662f\u4ec0\u9ebc\uff1f<\/h2>\n<p>\u57fa\u6e96\u8a55\u6548\u662f\u5c07\u67d0\u6578\u503c\u62ff\u4f86\u8207\u6a19\u6e96\u6216\u53c3\u7167\u9ede\u6bd4\u8f03\uff0c\u9032\u800c\u4e88\u4ee5\u8a55\u5206\u7684\u884c\u70ba\u3002\u5728\u5546\u696d\u9818\u57df\uff08\u5c24\u5176\u662f\u6578\u4f4d\u4e16\u754c\uff09\u4e2d\uff0c\u4f60\u53ef\u4ee5\u5c07\u6210\u6548\u3001\u7d50\u679c\u8207\u5176\u4ed6\u8cc7\u6599\u6bd4\u5c0d\u53c3\u7167\u9ede\uff08\u53c8\u7a31\u6bd4\u8f03\u57fa\u6e96\uff09\u3002\u9019\u53ef\u80fd\u662f\u696d\u754c\u5e73\u5747\u503c\u3001\u540c\u696d\u6700\u9ad8\u6c34\u6e96\u6216\u7279\u5b9a\u7af6\u722d\u5c0d\u624b\u3002<\/p>\n<p>\u57fa\u6e96\u8a55\u6548\u985e\u578b\u5f88\u591a\uff0c\u4f60\u53ef\u4ee5\u6839\u64da\u81ea\u5df1\u7684\u76ee\u6a19\u65bd\u7528\u3002\u6bcf\u7a2e\u57fa\u6e96\u8a55\u6548\u65b9\u6cd5\u90fd\u6709\u7368\u7279\u7684\u7528\u9014\uff0c\u4e26\u53ef\u7528\u4f86\u6bd4\u8f03\u4e0d\u540c\u8cc7\u6599\u96c6\u3002<\/p>\n<p>\u6709\u6548\u7684\u57fa\u6e96\u8a55\u6548\u80fd\u8b93\u4f60\u77e5\u9053\u81ea\u5df1\u9084\u6709\u591a\u5927\u7684\u6210\u9577\u7a7a\u9593\uff0c\u4e26\u5354\u52a9\u4f60\u6301\u7e8c\u6539\u5584\u3002\u9019\u662f\u7b56\u7565\u6027\u898f\u5283\u7684\u91cd\u8981\u4e00\u74b0\uff0c\u56e0\u70ba\u57fa\u6e96\u8a55\u6548\u6709\u52a9\u4f60\u4e86\u89e3\u81ea\u5df1\u5728\u7279\u5b9a\u5e02\u5834\u4e2d\u7684\u5b9a\u4f4d\uff0c\u76f4\u63a5\u8a55\u4f30\u4f60\u8207\u7af6\u722d\u5c0d\u624b\u4e4b\u9593\u7684\u5dee\u7570\u3002<a href=\"https:\/\/www.similarweb.com\/corp\/zh-tw\/research\/benchmarking\/\">\u57fa\u6e96\u8a55\u6548<\/a>\u53ef\u4ee5\u6539\u5584\u5167\u90e8\u6d41\u7a0b\u3001\u4f60\u7684\u6578\u4f4d\u6d3b\u52d5\uff0c\u4e26\u63d0\u4f9b\u6d1e\u5bdf\u8cc7\u6599\uff0c\u5354\u52a9\u9ad8\u968e\u4e3b\u7ba1\u4f5c\u51fa\u66f4\u660e\u667a\u7684\u6c7a\u7b56\u3002<\/p>\n<p>\u9032\u4e00\u6b65\u95b1\u8b80\u6211\u5011\u5b8c\u6574\u7684<a href=\"https:\/\/www.similarweb.com\/blog\/research\/business-benchmarking\/ultimate-guide-benchmarking\/\">\u300a\u57fa\u6e96\u8a55\u6548\u4ecb\u7d39\uff1a\u7d42\u6975\u6307\u5357\u300b<\/a><\/p>\n<h2 id=\"2\">7 \u7a2e\u4e0d\u540c\u985e\u578b\u7684\u57fa\u6e96\u8a55\u6548\u8aaa\u660e<\/h2>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-64037 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/03\/3088_7-different-types-of-benchmarking.png\" alt=\"7 \u7a2e\u4e0d\u540c\u985e\u578b\u7684\u57fa\u6e96\u6e2c\u8a66\" width=\"1200\" height=\"800\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/03\/3088_7-different-types-of-benchmarking.png 1200w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/03\/3088_7-different-types-of-benchmarking-300x200.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/03\/3088_7-different-types-of-benchmarking-1024x683.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/03\/3088_7-different-types-of-benchmarking-768x512.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<h3 id=\"3\">1. \u7af6\u722d\u529b\u57fa\u6e96\u8a55\u6548 &#8211; \u57fa\u6e96\u8a55\u6548\u4e4b\u6bcd<\/h3>\n<p>\u8a55\u4f30\u4f60\u7684\u7af6\u722d\u529b\u662f<a href=\"https:\/\/www.similarweb.com\/blog\/research\/business-benchmarking\/benchmarking-in-business\/\">\u4f01\u696d\u57fa\u6e96\u8a55\u6548<\/a>\u6700\u91cd\u8981\u7684\u4e00\u7a2e\u5f62\u5f0f\u3002\u7af6\u722d\u529b\u57fa\u6e96\u8a55\u6548\u662f\u552f\u4e00\u53ef\u4ee5\u78ba\u8a8d\u4f01\u696d\u5be6\u969b\u6210\u5c31\u7684\u65b9\u6cd5\u3002\u770b\u5230\u696d\u7e3e\u6210\u9577\u53ef\u80fd\u6703\u8b93\u4f60\u5f88\u8208\u596e\uff0c\u4f46\u53ea\u6709\u5728\u8207\u7af6\u722d\u5c0d\u624b\u76f8\u6bd4\u4e4b\u5f8c\uff0c\u4f60\u624d\u80fd\u77e5\u9053\u81ea\u5df1\u662f\u5426\u70ba\u5e02\u5834\u9818\u5c0e\u8005\u3002\u4f7f\u7528\u9019\u7a2e\u57fa\u6e96\u8a55\u6548\u65b9\u6cd5\uff0c\u4f60\u80fd\u5feb\u901f\u4e86\u89e3\u696d\u754c\u5176\u4ed6\u516c\u53f8\u7684\u8868\u73fe\uff0c\u4e26\u8b58\u5225\u65b0\u8208\u8da8\u52e2\u3002\u7af6\u722d\u529b\u57fa\u6e96\u8a55\u6548\u9700\u8981\u6709\u4e00\u5957\u64cd\u4f5c\u7cfb\u7d71\u3002\u9996\u5148\uff0c\u4f60\u5f97\u5148\u8a2d\u5b9a\u660e\u78ba\u7684\u76ee\u6a19\u548c\u8981\u5206\u6790\u7684\u53c3\u6578\u3002\u4ee4\u4eba\u610f\u5916\u7684\u662f\uff0c\u8a31\u591a\u516c\u53f8\u90fd\u672a\u80fd\u5145\u5206\u5229\u7528\u6578\u4f4d\u5de5\u5177\uff0c\u7121\u6cd5\u9054\u5230\u5bf6\u8cb4\u53c8\u53ef\u57f7\u884c\u7684\u6210\u679c\u3002<\/p>\n<p>\u57fa\u672c\u6bd4\u8f03\u57fa\u6e96\u5305\u62ec\u71df\u6536\u3001\u6210\u9577\u8207\u7522\u696d\u76f8\u95dc\u7684\u6307\u6578\u7b49\u901a\u7528\u6578\u64da\u3002\u6bd4\u8f03\u9019\u4e9b\u6578\u503c\u80fd\u8b93\u4f60\u8a55\u4f30\u81ea\u5df1\u7684<a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/what-is-market-share\/\">\u5e02\u5834\u5360\u6bd4<\/a>\uff0c\u4f46\u55ae\u6191\u9019\u4e9b\u6578\u64da\u4ecd\u7121\u6cd5\u53d6\u5f97\u8a73\u7d30\u7684\u5206\u6790\u8207\u53ef\u57f7\u884c\u7684\u6d1e\u5bdf\u8cc7\u6599\u3002<\/p>\n<p>\u67e5\u770b\u7af6\u722d\u5c0d\u624b\u7684\u8a73\u7d30\u8cc7\u6599\u53ef\u63d0\u4f9b\u6e05\u695a\u7684\u7522\u696d\u8108\u7d61\uff0c\u5305\u62ec\u4f60\u81ea\u5df1\u7684\u7af6\u722d\u512a\u52e2\u3002\u56e0\u6b64\uff0c\u4f60\u5c07\u53ef\u4ee5\u6bd4\u8f03\u5177\u9ad4\u7684\u8cc7\u6599\u9ede\uff0c\u4e26\u4f5c\u51fa\u66f4\u6709\u6548\u7684\u6c7a\u7b56\u3002<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-63824 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/03\/4-steps-for-effective-competitive-benchmarking-1-1.png\" alt=\"\u6709\u6548\u57fa\u6e96\u6e2c\u8a66\u7684 4 \u500b\u6b65\u9a5f\" width=\"1200\" height=\"800\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/03\/4-steps-for-effective-competitive-benchmarking-1-1.png 1200w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/03\/4-steps-for-effective-competitive-benchmarking-1-1-300x200.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/03\/4-steps-for-effective-competitive-benchmarking-1-1-1024x683.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/03\/4-steps-for-effective-competitive-benchmarking-1-1-768x512.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>\u8209\u4f8b\u4f86\u8aaa\uff0c\u5982\u679c\u4f60\u8981\u67e5\u770b\u8a02\u50f9\u7b56\u7565\uff0c\u4f60\u53ef\u4ee5\u5206\u6790\u7279\u5b9a\u76ee\u6a19\u7684\u6578\u64da\uff08\u5982\u4e0a\u6f32\u7684\u5e73\u5747\u50f9\u683c\uff09\uff0c\u4ee5\u67e5\u770b\u8a02\u50f9\u7b56\u7565\u3002\u6b61\u8fce\u95b1\u8b80\u6211\u5011\u6709\u95dc<a href=\"https:\/\/www.similarweb.com\/blog\/research\/business-benchmarking\/the-why-and-how-of-competitive-benchmarking\/\">\u7af6\u722d\u529b\u57fa\u6e96\u8a55\u6548<\/a>\u7684\u6587\u7ae0\uff0c\u53d6\u5f97\u5be6\u969b\u64cd\u4f5c\u6307\u5357\u8207\u7bc4\u4f8b\u3002<\/p>\n<h3 id=\"4\">2. \u7b56\u7565\u57fa\u6e96\u8a55\u6548 &#8211; \u5f9e\u6210\u529f\u7684\u7d93\u9a57\u5b78\u7fd2<\/h3>\n<p>\u6709\u4e86<a href=\"https:\/\/www.similarweb.com\/blog\/research\/business-benchmarking\/benchmarking-strategy\/\">\u7b56\u7565\u57fa\u6e96\u8a55\u6548<\/a>\uff0c\u4f60\u53ef\u4ee5\u5c07\u76ee\u5149\u805a\u7126\u5728\u696d\u754c\u6700\u9ad8\u6c34\u6e96\u4e0a\uff0c\u9019\u9ebc\u505a\u7684\u4e3b\u8981\u76ee\u7684\u662f\u5f9e\u696d\u754c\u4f7c\u4f7c\u8005\u7684\u6210\u529f\u7d93\u9a57\u5b78\u7fd2\u3002\u4f60\u53ef\u4ee5\u5229\u7528\u7b56\u7565\u57fa\u6e96\u8a55\u6548\uff0c\u4e86\u89e3\u696d\u754c\u5de8\u64d8\u5982\u4f55\u53d6\u5f97\u4eca\u65e5\u7684\u6210\u5c31\uff0c\u4ee5\u53ca\u6210\u529f\u516c\u53f8\u7684\u767c\u5c55\u6b77\u7a0b\u3002<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-63827 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/03\/Image-of-strategic-benchmarking.png\" alt=\"strategic benchmarking\" width=\"1200\" height=\"700\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/03\/Image-of-strategic-benchmarking.png 1200w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/03\/Image-of-strategic-benchmarking-300x175.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/03\/Image-of-strategic-benchmarking-1024x597.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/03\/Image-of-strategic-benchmarking-768x448.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>\u9019\u985e\u578b\u7684\u57fa\u6e96\u8a55\u6548\u662f\u900f\u904e\u89c0\u5bdf\u9ad8\u7e3e\u6548\u516c\u53f8\u7684\u696d\u52d9\u6a21\u5f0f\uff0c\u4e86\u89e3\u4f60\u548c\u9019\u4e9b\u516c\u53f8\u4e4b\u9593\u7684\u5dee\u8ddd\uff0c\u9032\u800c\u627e\u51fa\u81ea\u5df1\u516c\u53f8\u53ef\u4ee5\u5be6\u884c\u7684\u63aa\u65bd\u3002\u4f60\u53ef\u4ee5\u85c9\u6b64\u6539\u5584\u5546\u696d\u7b56\u7565\uff0c\u6216\u7e2e\u5c0f\u7bc4\u570d\uff0c\u5148\u5f9e\u884c\u92b7\u7b56\u7565\u3001\u7dda\u4e0a\u6d3b\u52d5\u6216\u8ca1\u52d9\u8a08\u756b\u7b49\u8457\u624b\u3002\u7b56\u7565\u57fa\u6e96\u8a55\u6548\u4e5f\u8b93\u4f60\u80fd\u8b58\u5225\u7af6\u722d\u5c0d\u624b\u7a4d\u6975\u8015\u8018\u7684\u9818\u57df\uff0c\u4ee5\u4fbf\u4f60\u627e\u51fa\u9700\u8981\u7e2e\u5c0f\u5dee\u8ddd\u7684\u5730\u65b9\u3002<\/p>\n<p>\u9084\u8a18\u5f97\u55ce\uff1f\u5e7e\u5e74\u524d\uff0cWalmart \u8207\u5176\u4ed6\u96f6\u552e\u5546\u90fd\u53ea\u662f\u5be6\u9ad4\u5e97\u9762\u3002\u5118\u7ba1\u96fb\u5b50\u5546\u52d9\u6709\u4e0d\u65b7\u8301\u58ef\u7684\u8da8\u52e2\uff0c\u9019\u4e9b\u5be6\u9ad4\u96f6\u552e\u5546\u4f9d\u7136\u5805\u5b88\u81ea\u5df1\u7684\u7dda\u4e0b\u5546\u696d\u6a21\u5f0f\u3002\u5f8c\u4f86\uff0c\u65b0\u51a0\u80ba\u708e\u75ab\u60c5\u7206\u767c\u3002Walmart \u6c72\u53d6\u7af6\u722d\u5c0d\u624b\u6210\u529f\u7684\u7d93\u9a57\uff0c\u5feb\u901f\u5236\u5b9a\u51fa\u6709\u6548\u7684\u7dda\u4e0a\u7b56\u7565\u3002<\/p>\n<h3 id=\"5\">3. \u7e3e\u6548\u57fa\u6e96\u8a55\u6548 &#8211; \u4e0d\u65b7\u6539\u9032\u7d50\u679c<\/h3>\n<p>\u6bcf\u7a2e\u985e\u578b\u7684\u57fa\u6e96\u8a55\u6548\u90fd\u5c11\u4e0d\u4e86\u8a55\u4f30\u7e3e\u6548\u7684\u904e\u7a0b\u3002\u6211\u5011\u6703\u55ae\u7368\u63a2\u8a0e\u9019\u7a2e\u57fa\u6e96\u8a55\u6548\u65b9\u5f0f\uff0c\u56e0\u70ba\u5728\u9032\u884c<a href=\"https:\/\/www.similarweb.com\/blog\/research\/business-benchmarking\/performance-benchmarking\/\">\u57fa\u6e96\u8a55\u6548<\/a>\u6642\uff0c\u4f60\u53ef\u4ee5\u4e5f\u61c9\u8a72\u5c07\u4f01\u696d\u7e3e\u6548\u8207\u5176\u4ed6\u8a55\u4f30\u7684\u6307\u6a19\u5206\u958b\u4f86\u3002<\/p>\n<p>\u7e3e\u6548\u57fa\u6e96\u8a55\u6548\u65e8\u5728\u7528\u4f86\u6bd4\u8f03\u7372\u5229\u7684\u80fd\u529b\uff0c\u5354\u52a9\u4f60\u70ba\u4f01\u696d\u8a2d\u4e0b\u66f4\u660e\u78ba\u7684\u76ee\u6a19\u3002\u4e5f\u5c31\u662f\u8aaa\uff0c\u900f\u904e\u9019\u7a2e\u6bd4\u8f03\u91cf\u5316\u8cc7\u6599\u7684\u65b9\u5f0f\uff0c\u8a2d\u4e0b\u5b8f\u5927\u4f46\u53ef\u5be6\u969b\u9054\u5230\u7684\u76ee\u6a19\u3002\u5728\u9032\u884c\u7e3e\u6548\u57fa\u6e96\u8a55\u6548\u6642\uff0c\u901a\u5e38\u9700\u8981\u50f9\u683c\u3001\u54c1\u8cea\u3001\u901f\u5ea6\u8207\u53ef\u9760\u6027\u7b49\u7e3e\u6548\u6307\u6a19\uff0c\u800c\u4f60\u53ef\u4ee5\u5148\u5f9e\u5b9a\u7fa9\u95dc\u9375\u7e3e\u6548\u6307\u6a19 (KPI) \u4e0b\u624b\u3002<\/p>\n<p>\u7e3e\u6548\u57fa\u6e96\u8a55\u6548\u8b93\u4f60\u53ef\u4ee5\u5b9a\u671f\u63d0\u9ad8\u6a19\u6e96\uff0c\u4e0d\u65b7\u9032\u6b65\u3002\u4f60\u52aa\u529b\u9054\u5230\u4e00\u5b9a\u6c34\u6e96\u5f8c\uff0c\u9019\u7a2e\u6c34\u6e96\u6703\u8b8a\u6210\u65b0\u7684\u5e38\u614b\uff0c\u800c\u4f60\u4fbf\u53ef\u4ee5\u5c07\u76ee\u6a19\u8a2d\u5f97\u66f4\u9ad8\u3002<\/p>\n<p>\u8b93\u6211\u5011\u4f86\u770b\u4e00\u4e0b\u4ee5\u4e0b\u7bc4\u4f8b\uff1a\u5047\u8a2d\u4f60\u77e5\u9053 Clubhouse \u7684 Podcast \u975e\u5e38\u53d7\u6b61\u8fce\uff0c\u800c\u4f60\u7684\u884c\u92b7\u5718\u968a\u4e5f\u78ba\u4fe1\u5728\u4e0a\u9762\u958b\u555f\u6703\u8b70\u5ba4\u80fd\u8b93\u4e92\u52d5\u7387\u5927\u589e\uff0c\u4e26\u63d0\u9ad8\u92b7\u552e\u984d\u3002\u5728\u5be6\u969b\u5617\u8a66\u4e4b\u524d\uff0c\u4f60\u5fc5\u9808\u5206\u6790\u73fe\u6709\u7684\u793e\u7fa4\u5a92\u9ad4\u901a\u8def\uff0c\u4e26\u8207\u7af6\u722d\u5c0d\u624b\u6bd4\u8f03\u7e3e\u6548\u3002\u63a5\u8457\uff0c\u4f60\u8981\u6bd4\u8f03\u6709\u958b\u548c\u6c92\u958b Clubhouse \u6703\u8b70\u5ba4\u7684\u516c\u53f8\uff0c\u770b\u770b\u4e4b\u9593\u7684\u4e00\u822c\u884c\u92b7\u6307\u6a19\u5dee\u8ddd\uff0c\u85c9\u6b64\u4e86\u89e3\u958b Clubhouse \u6703\u8b70\u5ba4\u80fd\u5426\u885d\u9ad8\u7e3e\u6548\uff0c\u8b49\u5be6\u6b64\u6295\u8cc7\u6709\u5229\u53ef\u5716\u3002<\/p>\n<h3 id=\"6\">4. \u6578\u4f4d\u57fa\u6e96\u8a55\u6548 &#8211; \u96a8\u6642\u8a55\u4f30\u4e00\u5207<strong><br \/>\n<\/strong><\/h3>\n<p>\u6bcf\u9593\u6709\u6578\u4f4d\u6d3b\u52d5\u7684\u516c\u53f8\u90fd\u9700\u8981\u8a55\u6bd4\u7db2\u7ad9\u6d3b\u52d5\u3001\u529f\u80fd\u8207\u7e3e\u6548\u3002<a href=\"https:\/\/www.similarweb.com\/blog\/research\/business-benchmarking\/digital-benchmarking\/\">\u6578\u4f4d\u57fa\u6e96\u8a55\u6548<\/a>\u7684\u7bc4\u570d\u5305\u62ec\u95dc\u9375\u5b57\u3001\u8f49\u63db\u7387\u8207\u6295\u8cc7\u5831\u916c\u7387\u7b49\u65b9\u9762\uff0c\u4e26\u53ef\u7528\u65bc\u5404\u7a2e\u8cc7\u6599\u9ede\u3002\u9019\u9ebc\u505a\u7684\u7e3d\u9ad4\u76ee\u6a19\u662f\u8981\u8a55\u4f30\u6578\u4f4d\u6d3b\u52d5\u5c0d\u6574\u9ad4\u5546\u696d\u7e3e\u6548\u7684\u5f71\u97ff\uff0c\u4ee5\u53ca\u548c\u76f4\u63a5\u7af6\u722d\u5c0d\u624b\u76f8\u6bd4\u8868\u73fe\u5982\u4f55\u3002<\/p>\n<p>\u4f60\u4e5f\u53ef\u4ee5\u5229\u7528\u6578\u4f4d\u57fa\u6e96\u8a55\u6548\uff0c\u5728\u7279\u5b9a\u7684\u5546\u696d\u6d3b\u52d5\u65b9\u9762\u591a\u4e0b\u529f\u592b\u3002\u5c08\u6ce8\u5728\u6578\u4f4d\u8cc7\u6599\u8b93\u4f60\u53ef\u4ee5\u8a55\u4f30\u81ea\u5df1\u7684<a href=\"https:\/\/support.similarweb.com\/hc\/en-us\/articles\/115000070045-Traffic-Share\">\u6d41\u91cf\u5360\u6bd4<\/a>\u8207\u53d7\u773e\u89f8\u53ca\u7387\u3002\u4f60\u80fd\u85c9\u6b64\u6bd4\u8f03\u8207\u5206\u6790\u6d3b\u52d5\u548c<a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/the-most-effective-marketing-channels-for-your-business\/\">\u884c\u92b7\u901a\u8def<\/a>\u7684\u985e\u578b\uff0c\u6c7a\u5b9a\u8981\u5728\u54ea\u4e9b\u5730\u65b9\u96c6\u4e2d\u8cc7\u6e90\u3002\u9019\u4e5f\u662f\u4e86\u89e3\u5e02\u5834\u6a19\u6e96\u7684\u597d\u65b9\u6cd5\uff0c\u8b93\u4f60\u66f4\u8f15\u9b06\u5730\u8b58\u5225\u5f31\u9ede\u8207\u5546\u6a5f\u3002<\/p>\n<p><a href=\"https:\/\/www.similarweb.com\/corp\/wp-content\/uploads\/2021\/03\/image-of-marketing-channels.png\"><img decoding=\"async\" class=\"aligncenter wp-image-63828 size-full\" src=\"https:\/\/www.similarweb.com\/corp\/wp-content\/uploads\/2021\/03\/image-of-marketing-channels.png\" alt=\"marketing channels for digital benchmarking\" width=\"1200\" height=\"700\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/03\/image-of-marketing-channels.png 1200w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/03\/image-of-marketing-channels-300x175.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/03\/image-of-marketing-channels-1024x597.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/03\/image-of-marketing-channels-768x448.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a><\/p>\n<p>\u9019\u7a2e\u57fa\u6e96\u8a55\u6548\u9084\u80fd\u5354\u52a9\u4f60<a href=\"https:\/\/www.similarweb.com\/blog\/research\/digital-analysis\/the-3-rules-for-a-winning-digital-strategy\/\">\u5236\u5b9a\u6578\u4f4d\u7b56\u7565<\/a>\u3002\u7dda\u4e0a\u4e16\u754c\u7684\u4e00\u5207\u90fd\u662f\u53ef\u4ee5\u8861\u91cf\u7684\uff0c\u56e0\u6b64\uff0c\u4f60\u53ef\u4ee5\u8f15\u6613\u8a2d\u5b9a\u53ef\u9054\u6210\u7684 KPI \u8207\u76f8\u95dc\u6bd4\u8f03\u57fa\u6e96\uff0c\u4e00\u6b65\u6b65\u5728\u6578\u4f4d\u9818\u57df\u7372\u5f97\u6210\u529f\u3002<\/p>\n<p>\u8209\u500b\u7c21\u55ae\u7684\u4f8b\u5b50\uff1a\u5047\u8a2d\u4f60\u5728\u641c\u5c0b\u884c\u92b7\u4e0a\u6295\u5165\u5927\u7b46\u8cc7\u91d1\uff0c\u4f60\u7576\u7136\u6703\u60f3\u77e5\u9053\u9019\u662f\u5426\u5408\u7406\uff0c\u4e26\u6bd4\u8f03\u4ed8\u8cbb\u6d41\u91cf\u8207\u81ea\u7136\u6d41\u91cf\u7684\u5360\u6bd4\u3002\u7576\u4f60\u5c07\u5169\u8005\u62ff\u4f86\u8207\u696d\u754c\u5e73\u5747\u503c\u6bd4\u8f03\u6642\uff0c\u8cc7\u6599\u986f\u793a\u4f60\u7684\u4ed8\u8cbb\u641c\u5c0b\u6d41\u91cf\u9054\u5230\u5e73\u5747\u503c\uff0c\u4f46\u81ea\u7136\u8a2a\u5ba2\u4eba\u6578\u504f\u4f4e\u3002<\/p>\n<p>\u7372\u5f97\u6b64\u8cc7\u8a0a\u5f8c\uff0c\u4f60\u4fbf\u60f3\u4e86\u89e3\u6539\u5584<a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/complete-guide-for-a-high-impact-seo-strategy\/\">\u641c\u5c0b\u5f15\u64ce\u6700\u4f73\u5316 (SEO) \u7b56\u7565<\/a>\u7684\u65b9\u5f0f\u3002\u4f46\u8981\u600e\u9ebc\u505a\u5462\uff1f\u7528\u57fa\u6e96\u8a55\u6548\u5c31\u5c0d\u4e86\u3002\u501f\u52a9 Similarweb \u7684<a href=\"https:\/\/www.similarweb.com\/corp\/zh-tw\/marketing\/keyword-research\/\">\u95dc\u9375\u5b57\u7814\u7a76\u5de5\u5177<\/a>\uff0c\u5373\u53ef\u6bd4\u8f03\u7279\u5b9a\u95dc\u9375\u5b57\u6240\u7522\u751f\u7684\u6d41\u91cf\uff0c\u8b58\u5225\u6f5b\u529b\u6700\u5927\u7684\u95dc\u9375\u5b57\u3002\u63a5\u8457\u4f60\u4fbf\u53ef\u4ee5\u8abf\u6574\u5167\u5bb9\u3002<\/p>\n<h3 id=\"7\">5. \u505a\u6cd5\u8207\u6d41\u7a0b\u57fa\u6e96\u8a55\u6548 &#8211; \u5f9e\u8cea\u5230\u91cf<\/h3>\n<p>\u505a\u6cd5\u57fa\u6e96\u8a55\u6548\u63a1\u504f\u5b9a\u6027\u7684\u65b9\u6cd5\uff0c\u65e8\u5728\u8a55\u4f30\u8cb4\u516c\u53f8\u5982\u4f55\u5b8c\u6210\u5de5\u4f5c\uff0c\u7cbe\u6e96\u9ede\u51fa\u5f85\u52a0\u5f37\u7684\u5730\u65b9\u3002\u7b2c\u4e00\u500b\u6b65\u9a5f\u662f\u64ec\u5b9a\u5167\u90e8\u6d41\u7a0b\u3002\u4f60\u53ef\u4ee5\u6bd4\u8f03\u4f01\u696d\u5167\u90e8\u7684\u4e0d\u540c\u5de5\u4f5c\u6d41\u7a0b\uff0c\u770b\u770b\u54ea\u4e9b\u6d41\u7a0b\u7684\u6210\u6548\u6bd4\u8f03\u597d\uff0c\u4e26\u70ba\u5718\u968a\u8207\u54e1\u5de5\u5236\u5b9a\u6a19\u6e96\u3002<\/p>\n<p>\u6d41\u7a0b\u57fa\u6e96\u8a55\u6548\u4e26\u4e0d\u53ea\u80fd\u7528\u5728\u4f60\u81ea\u5df1\u7684\u516c\u53f8\u3002\u4f60\u53ef\u4ee5\u7528\u4f86\u8207\u516c\u958b\u7684\u7d71\u8a08\u8cc7\u6599\u6216\u5f9e\u5916\u90e8\u4f86\u6e90\u6536\u96c6\u5230\u7684\u8cc7\u6599\u9032\u884c\u57fa\u6e96\u8a55\u6548\u3002\u89c0\u6e2c\u6d41\u7a0b\u4e00\u6bb5\u6642\u9593\uff08\u5c24\u5176\u662f\u5728\u5be6\u884c\u8b8a\u52d5\u4e4b\u5f8c\uff09\uff0c\u4ee5\u63d0\u5347\u52d5\u529b\u8207\u6548\u7387\u3002<\/p>\n<p>\u8209\u4f8b\u4f86\u8aaa\uff0c\u4f60\u7684\u516c\u53f8\u5f88\u91cd\u8996\u958b\u6703\uff0c\u4e26\u6703\u5728\u6703\u8b70\u4e2d\u4f5c\u6c7a\u7b56\u3002\u6700\u8fd1\uff0c\u5e7e\u4f4d\u6d3b\u8e8d\u7684\u54e1\u5de5\u8868\u73fe\u4e0d\u5982\u4ee5\u5f80\u3002\u4f60\u61f7\u7591\u4ed6\u5011\u53ef\u80fd\u82b1\u4e86\u592a\u591a\u6642\u9593\u5728 Zoom \u4e0a\u958b\u6703\u3002<\/p>\n<p>\u4f60\u53ef\u4ee5\u6bd4\u8f03\u54e1\u5de5\u958b\u6703\u7684\u6642\u9593\u8207\u7368\u7acb\u5de5\u4f5c\u7684\u6642\u9593\uff0c\u4e26\u70ba\u6bcf\u9031\u7528 Zoom \u958b\u6703\u7684\u6642\u9593\u8a2d\u5b9a\u6bd4\u8f03\u57fa\u6e96\uff0c\u5206\u6790\u9ad8\u65bc\u548c\u4f4e\u65bc\u8a72\u57fa\u6e96\u7684\u5718\u968a\u6210\u54e1\u7e3e\u6548\u3002\u5206\u6790\u7e3e\u6548\u5dee\u8ddd\u4e26\u63a1\u53d6\u6700\u4f73\u505a\u6cd5\u3002<\/p>\n<h2>\u4e0b\u8f09\u7af6\u722d\u5c0d\u624b\u57fa\u6e96\u6e2c\u8a66\u7684\u514d\u8cbb\u6307\u5357<\/h2>\n<div class=\"stepped-form stepped-form--background\">\n  <div class=\"stepped-form__content\">\n      \n<div data-contact-us-hidden-sub-subject=\" \"\ndata-contact-us-should-get-chilipiper=\"false\"\ndata-contact-us-boolean-always-show-phone=\"false\"\ndata-contact-us-i18n-subtitle3_tell_us_more=\" \"\ndata-contact-us=\"split\"\ndata-contact-us-hidden-subject=\"no cu\"\ndata-contact-us-hidden-asset-type=\"N\/A\"\ndata-contact-us-hidden-campaign-name=\"N\/A\"\ndata-contact-us-hidden-campaign-solution=\"N\/A\"\ndata-contact-us-hidden-campaign-region=\"ALL\"\ndata-contact-us-hidden-form-location-breadcrumbs=\"Form Corp\/Reports\/\u6539\u5584\u5546\u696d\u6c7a\u7b56\u7684 7 \u7a2e\u57fa\u6e96\u8a55\u6548\u65b9\u6cd5 [+ \u7bc4\u4f8b]\/Content\"\ndata-contact-us-hidden-message=\"I want to download the file\"\ndata-contact-us-hidden-button-caption=\"Download\"\ndata-contact-us-hidden-cta-description=\"null\"\ndata-contact-us-hidden-cta-url=\"https:\/\/www.similarweb.com\/corp\/wp-content\/uploads\/2020\/12\/Competitor-Benchmarking_-The-Complete-Guide-Nov-2020-1.pdf\"\ndata-contact-us-i18n-title=\"\u514d\u8cbb\u7684\u5168\u5957\u57fa\u6e96\u8a55\u6548\u6307\u5357\"\ndata-contact-us-i18n-submit_button=\"Download\"\ndata-contact-us-i18n-success_title=\"Thanks for downloading!\"\ndata-contact-us-i18n-success_subtitle=\"We hope you enjoy these insights.\"\ndata-contact-us-i18n-success_sub_subtitle=\"Ready to dive deeper?\"\ndata-corp-form-type=\"split-download\"\ndata-contact-us-file-url=\"https:\/\/www.similarweb.com\/corp\/wp-content\/uploads\/2020\/12\/Competitor-Benchmarking_-The-Complete-Guide-Nov-2020-1.pdf\"\ndata-contact-us-hidden-file-url=\"https:\/\/www.similarweb.com\/corp\/wp-content\/uploads\/2020\/12\/Competitor-Benchmarking_-The-Complete-Guide-Nov-2020-1.pdf\"\n>\n    <\/div>\n  <\/div>\n<\/div>\n\n\n<h3>\u00a06. \u5167\u90e8\u57fa\u6e96\u8a55\u6548 &#8211; \u5229\u7528\u5167\u90e8\u7af6\u722d<\/h3>\n<p>\u5982\u679c\u4f60\u60f3\u63d0\u9ad8\u6548\u7387\u8207\u5546\u696d\u5be6\u529b\uff0c<a href=\"https:\/\/www.similarweb.com\/blog\/research\/business-benchmarking\/internal-benchmarking\/\">\u5167\u90e8\u57fa\u6e96\u8a55\u6548<\/a>\u662f\u5f88\u6709\u7528\u7684\u5de5\u5177\u3002<\/p>\n<p>\u9032\u884c\u9019\u7a2e\u57fa\u6e96\u8a55\u6548\u6642\uff0c\u4f60\u9700\u8981\u5167\u90e8\u76e3\u63a7\u5de5\u4f5c\u91cf\u3001\u4efb\u52d9\u5b8c\u6210\u60c5\u6cc1\u3001\u5728\u4efb\u52d9\u4e0a\u82b1\u8cbb\u7684\u6642\u9593\u3001\u6210\u672c\u8207\u7522\u751f\u7684\u71df\u6536\u7b49\u3002\u4f60\u53ef\u4ee5\u7528\u4f86\u70ba\u5718\u968a\u8a2d\u5b9a\u8981\u6c42\uff0c\u4e26\u5b9a\u7fa9\u8207\u6700\u4f73\u5316\u5de5\u4f5c\u6d41\u7a0b\u3002\u5728\u5927\u578b\u7d44\u7e54\u4e2d\uff0c\u82e5\u90e8\u9580\u4e4b\u9593\u6703\u5f7c\u6b64\u7af6\u722d\u6216\u5e38\u8981\u4e92\u76f8\u5408\u4f5c\uff0c\u5373\u9069\u7528\u5167\u90e8\u57fa\u6e96\u8a55\u6548\u3002<\/p>\n<p>\u92b7\u552e\u5718\u968a\u5c31\u9069\u5408\u9019\u9ebc\u505a\u3002\u5728\u898f\u6a21\u8f03\u5927\u7684\u4f01\u696d\u4e2d\uff0c\u92b7\u552e\u5718\u968a\u6703\u6709\u591a\u540d\u696d\u52d9\uff0c\u4ed6\u5011\u7684\u7e3e\u6548\u8861\u91cf\u6307\u6a19\u5c31\u662f\u5c07\u6709\u6548\u6f5b\u5728\u5ba2\u6236 (SQL) \u8f49\u8b8a\u70ba\u5be6\u969b\u5ba2\u6236\u7684\u6578\u91cf\u3002\u516c\u53f8\u901a\u5e38\u6703\u63d0\u4f9b\u696d\u7e3e\u734e\u91d1\u7d66\u9054\u6a19\u7684\u696d\u52d9\u3002\u5f9e\u6f5b\u5728\u5ba2\u6236\u7684\u5df2\u6210\u4ea4\u8a02\u55ae\u50f9\u503c\u9032\u884c\u57fa\u6e96\u8a55\u6548\uff0c\u662f\u8a2d\u5b9a\u6a19\u6e96\u6216\u76ee\u6a19\u7684\u53e6\u4e00\u500b\u65b9\u6cd5\u3002<\/p>\n<h3 id=\"9\">7. \u5916\u90e8\u57fa\u6e96\u8a55\u6548 &#8211; \u9019\u5c71\u671b\u8457\u90a3\u5c71\u9ad8<\/h3>\n<p><a href=\"https:\/\/www.similarweb.com\/blog\/research\/business-benchmarking\/external-benchmarking\/\">\u5916\u90e8\u57fa\u6e96\u8a55\u6548<\/a>\u7684\u53c3\u7167\u9ede\u6703\u8a2d\u5728\u4f60\u7684\u4f01\u696d\u4e4b\u5916\u3002\u63db\u53e5\u8a71\u8aaa\uff0c\u4f60<a href=\"https:\/\/www.similarweb.com\/corp\/zh-tw\/marketing\/competitive-analysis\/\">\u5c07\u81ea\u5df1\u7684\u8cc7\u6599\u62ff\u4f86\u8207\u7af6\u722d\u5c0d\u624b<\/a>\u3001\u696d\u754c\u6a19\u6e96\u6216\u696d\u754c\u6700\u9ad8\u6c34\u6e96\u6bd4\u8f03\u3002\u7af6\u722d\u529b\u3001\u7b56\u7565\u8207\u6578\u4f4d\u57fa\u6e96\u8a55\u6548\u901a\u5e38\u7b97\u662f\u5916\u90e8\u57fa\u6e96\u8a55\u6548\uff0c\u4f46\u5728\u67d0\u4e9b\u60c5\u6cc1\u4e0b\u4e5f\u6703\u7528\u65bc\u5167\u90e8\u57fa\u6e96\u8a55\u6548\u3002<\/p>\n<p>\u9019\u7a2e\u57fa\u6e96\u8a55\u6548\u8f03\u68d8\u624b\u90e8\u5206\u662f\u5176\u4ed6\u516c\u53f8\u7684\u5167\u90e8\u8cc7\u6599\u7121\u6cd5\u8f15\u6613\u53d6\u5f97\u3002\u8981\u6bd4\u8f03\u5167\u90e8\u6d41\u7a0b\u6216\u7e3e\u6548\u6307\u6a19\uff0c\u4f60\u901a\u5e38\u9700\u8981\u5176\u4ed6\u516c\u53f8\u914d\u5408\u3002\u91dd\u5c0d\u6c92\u6709\u51fa\u73fe\u5728\u5b98\u65b9\u7d71\u8a08\u8cc7\u6599\u6216\u516c\u958b\u5831\u544a\u4e2d\u7684\u5176\u4ed6\u8cc7\u6599\uff0c\u4f60\u53ef\u4ee5\u4f7f\u7528\u529f\u80fd\u5f37\u5927\u7684\u5546\u696d\u60c5\u5831\u5de5\u5177\uff0c\u50cf\u662f Similarweb \u7684<a href=\"https:\/\/www.similarweb.com\/corp\/zh-tw\/research\/market-research\/\">\u5e02\u5834\u60c5\u5831\u5e73\u53f0<\/a>\u3002<\/p>\n<p>\u7e7c\u7e8c\u4ee5\u92b7\u552e\u5718\u968a\u70ba\u4f8b\uff0c\u4f60\u9084\u60f3\u77e5\u9053\u81ea\u5df1\u90e8\u9580\u7684\u7e3e\u6548\u8207\u5176\u4ed6\u90e8\u9580\u76f8\u6bd4\u5982\u4f55\u3002\u5047\u8a2d\u4f60\u7684\u92b7\u552e\u5718\u968a\u4e2d\u6709 5 \u4f4d\u696d\u52d9\uff0c\u6bcf\u500b\u6708\u7684\u92b7\u552e\u984d\u53ef\u9054 1 \u842c\u7f8e\u5143\u3002\u8981\u627e\u51fa\u7af6\u722d\u5c0d\u624b\u76f8\u61c9\u7684\u8cc7\u6599\u61c9\u8a72\u4e0d\u96e3\u3002\u5982\u679c\u4f60\u767c\u73fe\u696d\u754c\u5e73\u5747\u662f 4 \u4f4d\u696d\u52d9\u6bcf\u6708\u53ef\u5275\u9020 1 \u842c\u7f8e\u5143\u7684\u92b7\u552e\u984d\uff0c\u4f60\u60f3\u77e5\u9053\u4ed6\u5011\u662f\u5982\u4f55\u8fa6\u5230\u7684\u3002\u4f60\u8981\u505a\u7684\u5c31\u662f\u8a2d\u6cd5\u9054\u5230\u9019\u4e9b\u6bd4\u8f03\u57fa\u6e96\uff0c<\/p>\n<p>\u800c\u9019\u6b63\u662f\u6578\u4f4d\u60c5\u5831\u5982\u6b64\u91cd\u8981\u7684\u539f\u56e0\u3002\u4e5f\u8a31\u7af6\u722d\u5c0d\u624b\u5728\u7a4d\u6975\u884c\u92b7\u65b9\u9762\u6295\u5165\u8f03\u591a\u6210\u672c\uff0c\u6f5b\u5728\u5ba2\u6236\u8f49\u8b8a\u6210\u5be6\u969b\u92b7\u552e\u984d\u7684\u6642\u9593\u8f03\u665a\uff1f\u6bd4\u8f03\u57fa\u6e96\u76f8\u95dc\u7684\u6307\u6a19\u3002\u4ed6\u5011\u662f\u5426\u4f7f\u7528\u8f03\u5148\u9032\u7684\u5de5\u5177\u4f86\u6709\u6548\u7ba1\u7406\u5de5\u4f5c\u6d41\u7a0b\uff1f\u6bd4\u8f03\u591a\u7a2e\u8cc7\u6599\u9ede\u7684\u57fa\u6e96\uff0c\u9032\u4e00\u6b65\u4e86\u89e3\u8a73\u60c5\u3002<\/p>\n<h2>Similarweb 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\/><\/p>\n<p>\u9664\u6b64\u4e4b\u5916\uff0c\u8a31\u591a\u4f01\u696d\u90fd\u53ea\u5c08\u6ce8\u5728\u81ea\u5df1\u7684\u8cc7\u6599\u4e0a\uff0c\u56e0\u70ba\u81ea\u5df1\u7684\u8cc7\u6599\u5f88\u591a\uff0c\u4ee5\u81f4\u4ed6\u5011\u5fd8\u8a18\u8981\u8207\u5e02\u5834\u8cc7\u6599\u76f8\u6bd4\u3002<\/p>\n<p>\u53ea\u6709\u628a\u5e02\u5834\u8207\u7af6\u722d\u5c0d\u624b\u7684\u8cc7\u6599\u8996\u540c\u81ea\u5df1\u7684\u8cc7\u6599\u4f86\u6aa2\u8996\uff0c\u624d\u80fd\u4f5c\u597d\u57fa\u6e96\u8a55\u6548\u3002\u70ba\u4e86\u8b93\u4f60\u5f9e\u63a1\u884c\u57fa\u6e96\u8a55\u6548\u53d6\u5f97\u53ef\u57f7\u884c\u7684\u60c5\u5831\u4e26\u5f71\u97ff\u6c7a\u7b56\uff0c\u4f60\u9700\u8981\u7cbe\u78ba\u4e14\u53ef\u9760\u7684\u8cc7\u6599\u3002<\/p>\n<p>\u6709\u4e86 Similarweb\uff0c\u4f60\u80fd\u53d6\u5f97\u6700\u9ad8\u54c1\u8cea\u7684\u8cc7\u6599\uff0c\u7528\u65bc\u5e02\u5834\u5206\u6790\u8207\u5f8c\u7e8c\u57fa\u6e96\u8a55\u6548\u7684\u5de5\u4f5c\u3002\u6211\u5011\u7684<a href=\"https:\/\/www.similarweb.com\/corp\/zh-tw\/research\/\">\u7814\u7a76\u60c5\u5831\u5de5\u5177<\/a>\u80fd\u6839\u64da\u5e02\u5834\uff0c\u70ba\u4f60\u63d0\u4f9b\u8cb4\u516c\u53f8\u8207\u7af6\u722d\u5c0d\u624b\u7684\u76f8\u95dc\u6307\u6a19\u3002<\/p>\n<h2>\u5df2\u7d93\u5728\u4f5c\u57fa\u6e96\u8a55\u6548\u4e86\uff1f<\/h2>\n<p>\u4e5f\u8a31\u4f60\u610f\u8b58\u5230\u4e00\u76f4\u4ee5\u4f86\u4f60\u90fd\u6709\u9019\u9ebc\u505a\uff0c\u53ea\u662f\u6c92\u60f3\u904e\u9019\u5c31\u662f\u57fa\u6e96\u8a55\u6548\u3002\u73fe\u5728\uff0c\u4f60\u5df2\u7d93\u4e86\u89e3\u90e8\u5206\u57fa\u6e96\u8a55\u6548\u985e\u578b\uff0c\u4f60\u77e5\u9053\u5e7e\u4e4e\u5728\u5404\u500b\u65b9\u9762\u90fd\u80fd\u7528\u4e0a\u9019\u7a2e\u6280\u8853\u3002\u5982\u8981\u5c07\u57fa\u6e96\u8a55\u6548\u8f49\u8b8a\u6210\u6709\u5229\u7684\u5546\u696d\u5de5\u5177\uff0c\u4e26\u6709\u7cfb\u7d71\u5730\u5de5\u4f5c\u548c\u53d6\u5f97\u5bf6\u8cb4\u7684\u8cc7\u6599\uff0c\u6b61\u8fce<a href=\"https:\/\/www.similarweb.com\/corp\/zh-tw\/research\/contact-us\/\">\u806f\u7d61\u6211\u5011<\/a>\uff0c\u4ee5\u4e86\u89e3\u8a73\u60c5\u3002<\/p>\n<p><a href=\"https:\/\/www.similarweb.com\/corp\/research\/contact-us\/ \"><img decoding=\"async\" class=\"aligncenter wp-image-63833 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/03\/benchmarking-banner.jpg\" alt=\"Sharpen Your Strategy With Benchmarking\" width=\"930\" height=\"180\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/03\/benchmarking-banner.jpg 930w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/03\/benchmarking-banner-300x58.jpg 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/03\/benchmarking-banner-768x149.jpg 768w\" sizes=\"(max-width: 930px) 100vw, 930px\" \/><\/a><\/p>\n<p><i>\u672c\u7bc7\u90e8\u843d\u683c\u6587\u7ae0\u662f\u7531 Ruth M. Trucks \u6240\u64b0\u5beb\u3002<\/i><\/p>\n<h2>\u57fa\u6e96\u8a55\u6548\u5e38\u898b\u554f\u7b54<\/h2>\n<p><b>\u57fa\u6e96\u8a55\u6548\u662f\u4ec0\u9ebc\u610f\u601d\uff1f<\/b><\/p>\n<p>\u89c0\u5bdf\u696d\u754c\u9818\u5c0e\u7d44\u7e54\u7684\u71df\u904b\u6a21\u5f0f\uff0c\u62ff\u4ed6\u5011\u7684\u7522\u54c1\u3001\u670d\u52d9\u8207\u6d41\u7a0b\u8207\u4f60\u7684\u6bd4\u8f03\uff0c\u4e26\u8a55\u4f30\u81ea\u5df1\u8868\u73fe\u7684\u904e\u7a0b\u3002<\/p>\n<p><b>\u5176\u4e2d\u4e00\u7a2e\u57fa\u6e96\u8a55\u6548\u985e\u578b\u70ba\u4f55\uff1f<\/b><\/p>\n<p>\u5167\u90e8\u57fa\u6e96\u8a55\u6548 &#8211; \u5982\u679c\u4f60\u60f3\u63d0\u9ad8\u6548\u7387\u8207\u5546\u696d\u5be6\u529b\uff0c\u5167\u90e8\u57fa\u6e96\u8a55\u6548\u662f\u5f88\u6709\u7528\u7684\u5de5\u5177\u3002<\/p>\n<p><b>\u57fa\u6e96\u8a55\u6548\u7684\u53e6\u4e00\u7a2e\u540d\u7a31\u70ba\u4f55\uff1f<\/b><\/p>\n<p>\u8a2d\u5b9a\u6a19\u6e96\u3001\u6253\u9020\u6a21\u7d44\u6216\u5efa\u7acb\u6bd4\u8f03\u6a19\u6e96\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u5728\u6240\u6709\u7528\u65bc\u6578\u4f4d\u7814\u7a76\u7684\u57fa\u6e96\u8a55\u6548\u985e\u578b\u4e2d\uff0c\u4f60\u77e5\u9053\u54ea\u4e9b\u80fd\u63d0\u4f9b\u6240\u9700\u7684\u6d1e\u5bdf\u8207\u5206\u6790\u8cc7\u6599\uff0c\u5354\u52a9\u4f60\u89e3\u6c7a\u696d\u52d9\u554f\u984c\u55ce\uff1f 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\u8207\u5176\u4ed6\u96f6\u552e\u5546\u90fd\u53ea\u662f\u5be6\u9ad4\u5e97\u9762\u3002\u5118\u7ba1\u96fb\u5b50\u5546\u52d9\u6709\u4e0d\u65b7\u8301\u58ef\u7684\u8da8\u52e2\uff0c\u9019\u4e9b\u5be6\u9ad4\u96f6\u552e\u5546\u4f9d\u7136\u5805\u5b88\u81ea\u5df1\u7684\u7dda\u4e0b\u5546\u696d\u6a21\u5f0f\u3002\u5f8c\u4f86\uff0c\u65b0\u51a0\u80ba\u708e\u75ab\u60c5\u7206\u767c\u3002Walmart \u6c72\u53d6\u7af6\u722d\u5c0d\u624b\u6210\u529f\u7684\u7d93\u9a57\uff0c\u5feb\u901f\u5236\u5b9a\u51fa\u6709\u6548\u7684\u7dda\u4e0a\u7b56\u7565\u3002 3. \u7e3e\u6548\u57fa\u6e96\u8a55\u6548 &#8211; \u4e0d\u65b7\u6539\u9032\u7d50\u679c 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