{"id":128315,"date":"2022-07-08T06:16:13","date_gmt":"2022-07-08T06:16:13","guid":{"rendered":"https:\/\/www.similarweb.com\/corp\/?p=128315"},"modified":"2025-03-30T13:25:12","modified_gmt":"2025-03-30T13:25:12","slug":"keyword-clusters","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/keyword-clusters\/","title":{"rendered":"Keyword Clusters: How To Create &#038; Analyze Them"},"content":{"rendered":"<p>Google\u2019s priorities are shifting from keywords to search intent, and <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/seo-strategy\/\">SEO strategies<\/a> need to follow suit. It\u2019s no longer sufficient to target one or two keywords per page. Google wants to satisfy the searcher\u2019s intent, and keyword clustering is a way to help the search engine get it right.<\/p>\n<p>We\u2019ll explain what keyword clustering is, and how you and your audience benefit from it. You\u2019ll learn what to do and also what not to do when applying the concept.<\/p>\n<p>Read on to get tips so you can start clustering.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-128317 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/07\/Did-you-know-Fact.png\" alt=\"Keyword Clusters lead to pages ranking for 20x more keywords\" width=\"1080\" height=\"1080\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/07\/Did-you-know-Fact.png 1080w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/07\/Did-you-know-Fact-300x300.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/07\/Did-you-know-Fact-1024x1024.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/07\/Did-you-know-Fact-150x150.png 150w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/07\/Did-you-know-Fact-768x768.png 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/p>\n<h2>What is keyword clustering?<\/h2>\n<p>In a nutshell, keyword clusters are groups of keywords that target the same <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/search-intent\/\">search intent<\/a>. Creating keyword groups is called keyword clustering. It is the process of combining related, similar search terms into semantically aligned batches and targeting them as a whole rather than independently.<\/p>\n<p>A cluster is made up of a core keyword and related keywords grouped around it. The structure allows you to target multiple search terms in the same piece of content. At the same time, you develop an interlinked body of content for your business-related topics based on the keyword cluster.<\/p>\n<h3>How is keyword clustering different from topic clustering?<\/h3>\n<p>Keyword clustering refers to the process of organizing relevant keywords in a cluster form. As a result, the content on your site gets structured accordingly. Keyword clusters are the foundation for your search-optimized <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/content-marketing\/topic-clusters\/\">topic clusters<\/a>.<\/p>\n<h2>How to build keyword clusters<\/h2>\n<p><strong>1. Collect relevant keywords.<\/strong> There are various methods, and we recommend combining them.<\/p>\n<ul>\n<li>Brainstorm ideas and play around with variations and combinations of words. Find synonyms and alternative expressions.<\/li>\n<li>Use the <a href=\"https:\/\/www.similarweb.com\/corp\/search\/features\/keyword-generator\/\">keyword generator<\/a> in our <a href=\"https:\/\/www.similarweb.com\/corp\/search\/keyword-research\/\">keyword tool suite<\/a> to find additional related keywords. Enter the keywords you\u2019ve collected to find search terms with similar meanings<\/li>\n<li><a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/competitive-keyword-research\/\">Research keywords targeted by your competitors<\/a>.<\/li>\n<li>Use the Similarweb <a href=\"https:\/\/www.similarweb.com\/corp\/search\/features\/keyword-gap\/\">keyword gap tool<\/a> to analyze which keywords drive traffic to your competitors <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/keyword-gap-analysis\/\">but not to your site<\/a>.<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone wp-image-128318 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/07\/Keyword-Gap-tool.png\" alt=\"Screenshot of Similarweb Keyword Gap results.\" width=\"1954\" height=\"964\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/07\/Keyword-Gap-tool.png 1954w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/07\/Keyword-Gap-tool-300x148.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/07\/Keyword-Gap-tool-1024x505.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/07\/Keyword-Gap-tool-768x379.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/07\/Keyword-Gap-tool-1536x758.png 1536w\" sizes=\"(max-width: 1954px) 100vw, 1954px\" \/><\/p>\n<p><strong>2. Organize the terms<\/strong> including relevant search data in a spreadsheet. Add metrics that help evaluate and prioritize, such as <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/keyword-difficulty\/\">keyword difficulty<\/a>, <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/keyword-search-volume\/\">search volume<\/a>, <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/zero-click-searches\/\">zero-click rate<\/a>, and CPC.<\/p>\n<p>You can find hundreds, if not thousands of keywords. Moz estimates they identify 1,000 &#8211; 6,000 search terms to target per website. If you\u2019re just getting started, you don\u2019t need that many but don\u2019t leave anything out at this stage.<\/p>\n<p><strong>3. Identify the core keywords that represent a topic or category.<\/strong> These will build the pillars around which to create the cluster. It is important that these are highly relevant for your business. They need to match search intent and have high economic value.<br \/>\nThere\u2019s a purely mathematical way to uncover the words that appear most often in your list. Google Sheets has a frequency counter to automate the process.<\/p>\n<p>However, for beginners with a shorter list, it\u2019s enough to manually identify the most popular and relevant keywords from your pillars.<\/p>\n<p><strong>4. Segment keywords into groups.<\/strong> By now, you\u2019ll detect patterns in the search terms like recurring word combinations. Your guide for segmentation should be semantic relevance. Semantically related keywords that express the same search intent fall into the same segment.<\/p>\n<p>For example, the terms <em>flight cost comparison and compare flight prices<\/em> fall into the same segment. The term Flight cost calculator belongs in a separate segment because the action the searcher wants to carry out isn\u2019t the same.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-128324\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/07\/Copy-of-Keyword-segmentation.png\" alt=\"Example of keyword segmentation\" width=\"960\" height=\"540\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/07\/Copy-of-Keyword-segmentation.png 960w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/07\/Copy-of-Keyword-segmentation-300x169.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/07\/Copy-of-Keyword-segmentation-768x432.png 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/p>\n<p>Both searchers are looking to optimize their costs. However, the searcher in column A is working out the most cost-effective route for a journey. The searcher in column B intends to compare the prices of different airlines. Correlate your segments with the core topics you\u2019ve identified and make sure they match.<\/p>\n<p><strong>5. Create a pillar page<\/strong> for each segment, or cluster optimized for the core keyword identified in step 2. If you already have content, optimize an existing page and turn it into a <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/content-marketing\/pillar-page\/\">pillar page<\/a>.<\/p>\n<p>On an eCommerce site, this could be your category pages. For a content site, the pillar could be a landing page. In a blog, the pillar is the post that covers all aspects of an overarching topic.<\/p>\n<p><strong>6. Create additional content<\/strong> around the pillar. Select the most valuable keywords in a cluster by analyzing the relevant metrics, such as search volume, zero clicks, keyword difficulty, and CPC. With Similarweb, you can break down the traffic sources and <a href=\"https:\/\/www.similarweb.com\/website\/\">analyze organic traffic<\/a> separately. Go for the <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/top-keywords\/\">most valuable keywords<\/a> first, and keep adding content as you go. See how traffic for a specific keyword is distributed among the competition to assess how valuable it is for you.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-128325 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/07\/Organic-Traffinc-for-keyword.jpg\" alt=\"Screenshot of organic traffic distribution for a keyword.\" width=\"2000\" height=\"1096\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/07\/Organic-Traffinc-for-keyword.jpg 2000w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/07\/Organic-Traffinc-for-keyword-300x164.jpg 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/07\/Organic-Traffinc-for-keyword-1024x561.jpg 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/07\/Organic-Traffinc-for-keyword-768x421.jpg 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/07\/Organic-Traffinc-for-keyword-1536x842.jpg 1536w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/p>\n<p>Eventually, your website will include content that targets every keyword in your cluster. Each pillar with its connected pieces forms a topic cluster.<\/p>\n<p>Let\u2019s say your pillar piece is about flight comparison. You\u2019ll then create content around <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/long-tail-keywords\/\">long-tail keywords<\/a> and subcategories, i.e., <em>How to compare overseas flights?<\/em> Another one: <em>Best flight comparison software or Why you need to compare flight costs.<\/em><\/p>\n<p>Do you see how each keyword addresses the subject with a slightly different focus? Each represents a minute shift in search intent. Creating distinct content for each allows you to target all relevant keywords in one piece. At the same time, all pages strengthen the authority of the core pillar page and support other pages in the topic cluster.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-128323 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/07\/Blog-image-3.png\" alt=\"Illustration of what a content cluster looks like.\" width=\"3240\" height=\"3240\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/07\/Blog-image-3.png 3240w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/07\/Blog-image-3-300x300.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/07\/Blog-image-3-1024x1024.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/07\/Blog-image-3-150x150.png 150w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/07\/Blog-image-3-768x768.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/07\/Blog-image-3-1536x1536.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/07\/Blog-image-3-2048x2048.png 2048w\" sizes=\"(max-width: 3240px) 100vw, 3240px\" \/><\/p>\n<h2>6 common mistakes when creating keyword clusters<\/h2>\n<p>Keyword clustering benefits your organic ranking and also organizes your site logically and intuitively for the visitor. You gradually build it one piece of keyword-focused, quality content at a time.<\/p>\n<p>Watch out for the following common pitfalls. If you\u2019re putting in the effort without seeing the desired results, check if any of the following is true for you:<\/p>\n<p><strong>1. Your research is insufficient<\/strong><br \/>\n<a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/keyword-research\/\">Keyword research<\/a> is the backbone of keyword clustering. It\u2019s critical to carry out in-depth keyword research and use tools that provide fresh, accurate data. Not doing enough research or not getting <a href=\"https:\/\/www.similarweb.com\/blog\/daas\/data-analysis\/data-quality\/\">quality data<\/a> can lead to investing effort in keywords that seem popular but don\u2019t actually drive traffic. There could be many reasons, either your data was outdated, you didn\u2019t get information on zero-clicks, you didn\u2019t discover recent trends or rising competitors, and so on. Make sure to get fresh, high-quality data from your keyword research tool..<\/p>\n<p><strong>2. You\u2019re inconsistent<\/strong><br \/>\nKeyword clustering isn\u2019t a one-time project. If you want to keep developing the cluster structure, keep researching and optimizing. New keywords enter the web, seasonality impacts search volume, events cause disruption, just to name a few factors. SEOs who don\u2019t adjust the clusters and keep adding, removing, and shifting priorities with demand are less happy with the organic traffic performance.<\/p>\n<p><strong>3. You\u2019re not leveraging the linking possibilities<\/strong><br \/>\nMany site owners link pages only to the relevant pillar page. This means missing out on additional opportunities to strengthen their SEO and authority. Interlink the pages inside a cluster and, when relevant, also link to other clusters. <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/google-algorithm-updates\/\">Google algorithms<\/a> are smart enough to understand the connections.<\/p>\n<p><strong>4. You\u2019re the victim of keyword cannibalization<\/strong><br \/>\n<a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/keyword-cannibalization\/\">Keyword cannibalization<\/a>\u00a0occurs when two pages target the same exact keyword and search intent. This confuses search engine crawlers, and Google doesn\u2019t know which to index.<\/p>\n<p>You might think keyword clustering increases the risk of cannibalization. However, with thorough research, smart segmentation, and <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/seo-content\/\">SEO-focused content creation<\/a>, each piece of content targets a unique core search term.<\/p>\n<p><strong>5. Your pillar pages are too general or too deep<\/strong><br \/>\nOften people believe their pillar pages do not need to include much information. They keep them general because the in-depth information is in the cluster content pages. On the other side of the scale there are content creators that load so much information onto a pillar page and overwhelm the readers. You need to find the golden path in the middle. Provide highly relevant, comprehensive content and high quality. It needs to be long and informative enough for Google to recognize it as a pillar but still be digestible by the average reader.<\/p>\n<p><strong>6. You\u2019re not updating your content frequently<\/strong><br \/>\nWe\u2019ve already talked about consistency and the need to keep optimizing. Not updating content harms ranking and counteracts keyword clustering. Sometimes it\u2019s more beneficial to repurpose or update existing content. Google doesn\u2019t appreciate outdated content.<\/p>\n<h2>5 reasons you should use keyword clustering<\/h2>\n<p><img decoding=\"async\" class=\"alignnone wp-image-128319 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/07\/5-Reasons-to-Use-Keyword-Clusters-2.png\" alt=\"Five reasons to use keyword clusters\" width=\"1080\" height=\"1080\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/07\/5-Reasons-to-Use-Keyword-Clusters-2.png 1080w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/07\/5-Reasons-to-Use-Keyword-Clusters-2-300x300.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/07\/5-Reasons-to-Use-Keyword-Clusters-2-1024x1024.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/07\/5-Reasons-to-Use-Keyword-Clusters-2-150x150.png 150w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/07\/5-Reasons-to-Use-Keyword-Clusters-2-768x768.png 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/p>\n<p><strong>1. Your pages will rank for multiple keywords.<\/strong><br \/>\nYour pages rank for multiple keywords when you apply keyword clustering. This increases the visibility of your content and chances of getting found.<\/p>\n<p><strong>2. You get more organic traffic.<\/strong><br \/>\nA page that ranks for multiple keywords brings in significantly more traffic because it shows up more often on the SERP. Keyword clustering significantly increases traffic potential.<\/p>\n<p><strong>3. You get more traffic for long-tail keywords.<\/strong><br \/>\nKeyword clusters increase your chances of getting traffic for long-tail keywords and, in turn, help you rank for short-tail keywords with a high keyword difficulty score faster.<\/p>\n<p><strong>4. You\u2019ll understand search intent better.<\/strong><br \/>\nYou&#8217;ll better understand your audience&#8217;s behavior through keyword research when building keyword clusters. You can get more specific targeting and optimize <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/marketing-strategy\/digital-marketing-strategy\/\">digital marketing strategies<\/a> and product offerings.<\/p>\n<p><strong>5. You can filter out irrelevant keywords.<\/strong><br \/>\nDuring keyword research, you can identify keywords that don&#8217;t fit in any cluster, target a different intent, or serve only a specific geographical region. Decide if their potential justifies creating content or dump them.<\/p>\n<p>Creating content clusters from the keyword clusters has additional advantages:<\/p>\n<p><strong>6. Your site receives an optimal structure for organic search.<\/strong><br \/>\nSearch engines love structured websites because they are easier to crawl. The keyword cluster structure is an ideal foundation to keep growing your website in a structured and SEO-friendly manner.<\/p>\n<p><strong>7. Your content, page, and domain authority increase.<\/strong><br \/>\nWith keyword clustering, pages support and supplement each other. Over time your site gains visitors\u2019 respect, and Google recognizes your authority on relevant topics.<\/p>\n<p><strong>8. Your pages rank faster.<\/strong><br \/>\nWhen you create content clusters that form around related keywords, search engines can quickly identify the search intent and index new pages faster.<\/p>\n<p><strong>9. You get more possibilities for internal linking.<\/strong><br \/>\nKeyword clustering is a fantastic way to add <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/internal-links\/\">internal links<\/a>. All pages link back to the pillar and interlink within the cluster.<\/p>\n<h2>Your Turn to Find Keywords for Your Clusters<\/h2>\n<p>Keyword clustering matches the way Google reads and understands your site content. Keyword research enables you to meet the search engine&#8217;s demand and guide the right audience with the desired search intent toward your content.<\/p>\n    <div class=\"post-banner post-banner--base\">\n        <div class=\"post-banner__wrapper\">\n            <div class=\"post-banner__text\">\n                                    <p class=\"post-banner__title\">You Can Pump up Your Site's Ranking<\/p>\n                                    <p class=\"post-banner__subtitle\">Build your keyword clusters with fresh, accurate data.<\/p>\n                                <div class=\"post-banner__button-wrapper\">\n                                            <a class=\"swui-button swui-button--solid swui-button--primary post-banner__button js-post-banner\"\n                           href=\"https:\/\/account.similarweb.com\"\n                           data-disable-dynamic-tracking\n                        >Try Similarweb free<\/a>\n                                    <\/div>\n            <\/div>\n                    <\/div>\n    <\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Google\u2019s priorities are shifting from keywords to search intent, and SEO strategies need to follow suit. It\u2019s no longer sufficient to target one or two keywords per page. Google wants to satisfy the searcher\u2019s intent, and keyword clustering is a way to help the search engine get it right. We\u2019ll explain what keyword clustering is, [&hellip;]<\/p>\n","protected":false},"author":439,"featured_media":128321,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[6373,2803,6345],"tags":[],"class_list":["post-128315","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","category-marketing","category-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Keyword Clusters: Creating And Analyzing Term Clusters | Similarweb<\/title>\n<meta name=\"description\" content=\"What are keyword clusters, how to build, use them, and what to avoid. Click here for tips and tools for successful keyword analysis and clustering\" \/>\n<meta name=\"robots\" content=\"max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/keyword-clusters\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ruth Trucks\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"11 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/keyword-clusters\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/keyword-clusters\/\"},\"author\":{\"name\":\"Ruth Trucks\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/#\/schema\/person\/1f25edadd6ea4d129f2425d198bcc84f\"},\"headline\":\"Keyword Clusters: How To Create &#038; Analyze Them\",\"datePublished\":\"2022-07-08T06:16:13+00:00\",\"dateModified\":\"2025-03-30T13:25:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/keyword-clusters\/\"},\"wordCount\":1777,\"publisher\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/keyword-clusters\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/07\/BLOG-THUMBNAIL-1.png\",\"articleSection\":[\"Content Marketing\",\"Marketing\",\"SEO\"],\"inLanguage\":\"\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/keyword-clusters\/\",\"url\":\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/keyword-clusters\/\",\"name\":\"Keyword Clusters: Creating And Analyzing Term Clusters | Similarweb\",\"isPartOf\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/keyword-clusters\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/keyword-clusters\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/07\/BLOG-THUMBNAIL-1.png\",\"datePublished\":\"2022-07-08T06:16:13+00:00\",\"dateModified\":\"2025-03-30T13:25:12+00:00\",\"description\":\"What are keyword clusters, how to build, use them, and what to avoid. 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