{"id":130368,"date":"2022-07-27T11:29:13","date_gmt":"2022-07-27T11:29:13","guid":{"rendered":"https:\/\/www.similarweb.com\/corp\/?p=130368"},"modified":"2025-03-30T13:24:14","modified_gmt":"2025-03-30T13:24:14","slug":"top-ppc-keywords","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/marketing\/sem-ppc\/top-ppc-keywords\/","title":{"rendered":"Top PPC Keywords: I\u2019d Put Money On That"},"content":{"rendered":"

The computer\/electronics industry spent over $7.5 billion on PPC ads over the past three years.<\/p>\n

That\u2019s a pretty penny. It works out to about $1 for every person on the planet spent in just one industry.\u00a0\u00a0<\/i><\/p>\n

\"Paid<\/p>\n

 <\/p>\n

And it’s not just electronics, paid marketing spend as a whole went up 12.5% in the last year. So who are the big spenders and what are the search terms they’re fighting over?<\/p>\n

Feel free to scroll ahead to the most clicked keywords by industry – but first I\u2019m going to review the top spending businesses and the keyword bidding<\/a> trends.<\/p>\n

Top paid search spenders<\/h2>\n

The top three spending companies on paid search ads in the world are:<\/p>\n

    \n
  1. Google.com<\/a><\/li>\n
  2. Amazon.com<\/a><\/li>\n
  3. Wayfair.com<\/a><\/li>\n<\/ol>\n

    They are market leaders and all fall within the industries spending the most on PPC: electronics and\u00a0ecommerce. In Google\u2019s case, there\u2019s an assumption that it spends so much because it \u2018owns\u2019 search.<\/p>\n

    Additionally, since both Google and Amazon are active across multiple verticals such as ecommerce, streaming services<\/a>, and more, this is likely why they are the top two spenders.<\/p>\n

    As for Wayfair sliding into the third spot for the amount spent, it\u2019s important to note, that the popular website does not have any storefronts so it makes sense that it spends more on its online business than competitors such as walmart.com<\/a>.<\/p>\n

    \"Biggest<\/p>\n

    Show me the money: keywords advertisers spent the most on<\/h2>\n

    Over $200 million was spent on the keyword \u201ccar insurance\u201d in the last 12 months making it the second most expensive keyword worldwide. Unsurprisingly, the most expensive keyword worldwide was \u201cGoogle ads\u201d.<\/p>\n

    \"Paid<\/p>\n

    \u201cVPN\u201d appears twice within the top 20, and \u201cuber eats\u201d and \u201cDisney plus\u201d both had over $93 million bid on them during the time period analyzed. As anyone who has tried to work from home \u2013 especially anyone with kids \u2013 can attest, it\u2019s not surprising that those keywords are high up on the most purchased list.<\/p>\n

    Most expensive PPC keywords<\/h3>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
    Keyword<\/b><\/td>\nSpend (USD)<\/b><\/td>\n<\/tr>\n
    google ads<\/td>\n$436,942,426<\/td>\n<\/tr>\n
    car insurance<\/td>\n$252,505,881<\/td>\n<\/tr>\n
    shopify<\/td>\n$154,643,121<\/td>\n<\/tr>\n
    ebay<\/td>\n$148,279,270<\/td>\n<\/tr>\n
    docusign<\/td>\n$140,571,150<\/td>\n<\/tr>\n
    vpn<\/td>\n$131,445,943<\/td>\n<\/tr>\n
    shein<\/td>\n$121,946,106<\/td>\n<\/tr>\n
    auto insurance<\/td>\n$120,406,364<\/td>\n<\/tr>\n
    car insurance quotes<\/td>\n$119,961,102<\/td>\n<\/tr>\n
    instacart<\/td>\n$105,408,828<\/td>\n<\/tr>\n
    renters insurance<\/td>\n$99,450,695<\/td>\n<\/tr>\n
    honey<\/td>\n$95,395,415<\/td>\n<\/tr>\n
    uber eats<\/td>\n$93,926,658<\/td>\n<\/tr>\n
    disney plus<\/td>\n$93,042,762<\/td>\n<\/tr>\n
    grubhub<\/td>\n$84,389,433<\/td>\n<\/tr>\n
    amazon<\/td>\n$83,451,131<\/td>\n<\/tr>\n
    canva<\/td>\n$79,082,625<\/td>\n<\/tr>\n
    etoro<\/td>\n$75,696,145<\/td>\n<\/tr>\n
    etsy<\/td>\n$73,867,434<\/td>\n<\/tr>\n
    car rental<\/td>\n$73,352,909<\/td>\n<\/tr>\n
    aliexpress<\/td>\n$70,810,132<\/td>\n<\/tr>\n
    doordash<\/td>\n$69,704,156<\/td>\n<\/tr>\n
    wordpress<\/td>\n$65,253,135<\/td>\n<\/tr>\n
    adwords<\/td>\n$65,252,244<\/td>\n<\/tr>\n
    auto insurance quotes<\/td>\n$63,919,439<\/td>\n<\/tr>\n
    mailchimp<\/td>\n$62,336,020<\/td>\n<\/tr>\n
    allstate<\/td>\n$61,765,405<\/td>\n<\/tr>\n
    alibaba<\/td>\n$58,396,914<\/td>\n<\/tr>\n
    wayfair<\/td>\n$57,849,601<\/td>\n<\/tr>\n
    mortgage calculator<\/td>\n$57,280,211<\/td>\n<\/tr>\n
    website builder<\/td>\n$57,066,672<\/td>\n<\/tr>\n
    nike<\/td>\n$56,828,473<\/td>\n<\/tr>\n
    google adwords<\/td>\n$56,735,070<\/td>\n<\/tr>\n
    godaddy<\/td>\n$56,539,531<\/td>\n<\/tr>\n
    booking<\/td>\n$55,381,527<\/td>\n<\/tr>\n
    rocket mortgage<\/td>\n$53,993,259<\/td>\n<\/tr>\n
    asana<\/td>\n$52,700,250<\/td>\n<\/tr>\n
    homeowners insurance<\/td>\n$52,504,566<\/td>\n<\/tr>\n
    chromebook<\/td>\n$52,050,133<\/td>\n<\/tr>\n
    free vpn<\/td>\n$50,077,399<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

    Most-clicked paid keywords by industry<\/h2>\n

    Traffic doesn\u2019t necessarily mean clicks, although they are related. Depending on your campaign goals you may aim for both, but since clicks are more likely to mean profit, I\u2019m going to focus on the paid keywords driving the most clicks for three major industries.<\/p>\n

    Top paid arts and entertainment keywords<\/h3>\n

    Entertainment giant, disney.com<\/a>, made this list twice with \u201cdisney plus\u201d driving over 44 million clicks and \u201cdisney\u201d winning about 15 million clicks over the past year alone. However, amazon.com is giving the brand a run for its money with \u201camazon prime video\u201d ringing in 35 million visits and \u201cprime video\u201d scooping up another 33 million.<\/p>\n

    On a personal note, I was a little surprised to see netflix.com<\/a> wasn\u2019t on our top paid keywords list for arts and entertainment\u2026 are we in the upside down?<\/p>\n

     <\/p>\n

    \"Top<\/p>\n

    Most clicked on paid keywords – arts and entertainment<\/h4>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
    Keyword\u00a0<\/strong><\/th>\nPaid Traffic<\/strong><\/th>\n<\/tr>\n
    disney plus<\/td>\n44,850,487<\/td>\n<\/tr>\n<\/thead>\n
    spotify<\/td>\n36,064,038<\/td>\n<\/tr>\n
    amazon prime video<\/td>\n35,245,901<\/td>\n<\/tr>\n
    prime video<\/td>\n33,921,874<\/td>\n<\/tr>\n
    hbo max<\/td>\n27,657,807<\/td>\n<\/tr>\n
    youtube<\/td>\n26,736,611<\/td>\n<\/tr>\n
    disney<\/td>\n15,127,797<\/td>\n<\/tr>\n
    amazon prime<\/td>\n14,144,192<\/td>\n<\/tr>\n
    crunchyroll<\/td>\n13,156,238<\/td>\n<\/tr>\n
    youtube music<\/td>\n10,697,691<\/td>\n<\/tr>\n
    hbomax<\/td>\n6,269,754<\/td>\n<\/tr>\n
    vimeo<\/td>\n5,620,245<\/td>\n<\/tr>\n
    hbo<\/td>\n5,365,174<\/td>\n<\/tr>\n
    amazon video<\/td>\n4,005,074<\/td>\n<\/tr>\n
    redbubble<\/td>\n3,739,754<\/td>\n<\/tr>\n
    disneyplus<\/td>\n3,623,395<\/td>\n<\/tr>\n
    primevideo<\/td>\n3,613,321<\/td>\n<\/tr>\n
    peacock<\/td>\n3,561,222<\/td>\n<\/tr>\n
    zee5<\/td>\n3,415,789<\/td>\n<\/tr>\n
    paramount plus<\/td>\n3,385,382<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

    Top paid ecommerce keywords<\/h3>\n

    \u201cAmazon\u201d was by far the paid keyword driving the most clicks in this industry. It single-handedly saw over 355 clicks worldwide over the past year.<\/p>\n

    Amazon.com\u2019s success with branded keywords doesn\u2019t stop there. It also makes our list of top 20 keywords for this industry with the popular keywords \u201camazon prime\u201d, \u201camazon prime video\u201d, \u201cprime video\u201d, and \u201camazon uk\u201d. Sure, the ecommerce heavyweight didn\u2019t sweep the board but it came pretty close\u2026<\/p>\n

    Pro tip:<\/i><\/b> Take Amazon\u2019s lead – think about how people search and diversify your keyword strategy.<\/i><\/p>\n

    I\u2019ll let you in on a little secret.<\/p>\n

    Bid on your brand name, and on possible misspellings of your brand name to drive the most clicks.<\/p>\n

    Quick quiz. Do you remember if we spell our name \u201cSimilarweb\u201d or \u201cSimilar web\u201d?<\/p>\n

    People misspell our brand name in 233 main ways. And, we have them all recorded in multiple languages. Now, we don\u2019t bid on all of them but we keep our finger on the pulse.<\/p>\n

    There\u2019s a method to the madness. To drive clicks, you should bid on how people type, misspellings, and all.<\/b><\/p>\n

    Pro tip:<\/i><\/b> Bid on misspellings of your brand name also expands your reach by targeting specific keywords related to your most popular business lines.\u00a0<\/i><\/p>\n

    \"Top<\/p>\n

    Most clicked paid keywords – ecommerce<\/h4>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
    Keyword<\/strong><\/td>\nPaid Traffic<\/strong><\/td>\n<\/tr>\n
    amazon<\/td>\n357,721,907<\/td>\n<\/tr>\n
    aliexpress<\/td>\n89,108,811<\/td>\n<\/tr>\n
    amazon prime<\/td>\n53,607,906<\/td>\n<\/tr>\n
    etsy<\/td>\n35,748,944<\/td>\n<\/tr>\n
    shopee<\/td>\n34,957,339<\/td>\n<\/tr>\n
    walmart<\/td>\n33,801,159<\/td>\n<\/tr>\n
    amazon prime video<\/td>\n26,551,730<\/td>\n<\/tr>\n
    ebay<\/td>\n25,093,169<\/td>\n<\/tr>\n
    prime video<\/td>\n21,415,479<\/td>\n<\/tr>\n
    alibaba<\/td>\n16,248,187<\/td>\n<\/tr>\n
    amazon uk<\/td>\n12,935,521<\/td>\n<\/tr>\n
    trendyol<\/td>\n11,438,434<\/td>\n<\/tr>\n
    flipkart<\/td>\n10,526,442<\/td>\n<\/tr>\n
    kohls<\/td>\n10,112,335<\/td>\n<\/tr>\n
    lazada<\/td>\n9,330,692<\/td>\n<\/tr>\n
    argos<\/td>\n6,990,509<\/td>\n<\/tr>\n
    wayfair<\/td>\n6,858,458<\/td>\n<\/tr>\n
    magazine luiza<\/td>\n6,291,787<\/td>\n<\/tr>\n
    ali express<\/td>\n6,099,856<\/td>\n<\/tr>\n
    bed bath and beyond<\/td>\n5,705,712<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

    Top paid lifestyle-related keywords<\/h3>\n

    \u201cShein\u201d, the name of the popular online clothing store, known for its deals, was the most clicked-on PPC term. \u201cNike\u201d and \u201cMacy\u2019s\u201d round out the top three. Interestingly, one of shein.com\u2019s main competitors<\/a>, asos.com<\/a>, had its name \u201casos\u201d land in 15.<\/p>\n

    \"Top<\/p>\n

    Most clicked paid keywords – lifestyle<\/h4>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
    Keyword<\/strong><\/td>\nPaid Traffic<\/strong><\/td>\n<\/tr>\n
    shein<\/td>\n48,997,138<\/td>\n<\/tr>\n
    nike<\/td>\n18,679,594<\/td>\n<\/tr>\n
    macys<\/td>\n14,250,181<\/td>\n<\/tr>\n
    uniqlo<\/td>\n10,102,457<\/td>\n<\/tr>\n
    mango<\/td>\n9,904,787<\/td>\n<\/tr>\n
    adidas<\/td>\n8,741,215<\/td>\n<\/tr>\n
    old navy<\/td>\n7,916,626<\/td>\n<\/tr>\n
    sephora<\/td>\n7,644,302<\/td>\n<\/tr>\n
    vinted<\/td>\n7,526,922<\/td>\n<\/tr>\n
    urban outfitters<\/td>\n6,494,036<\/td>\n<\/tr>\n
    lululemon<\/td>\n6,077,323<\/td>\n<\/tr>\n
    myntra<\/td>\n5,933,430<\/td>\n<\/tr>\n
    pandora<\/td>\n5,885,114<\/td>\n<\/tr>\n
    american eagle<\/td>\n5,609,591<\/td>\n<\/tr>\n
    asos<\/td>\n5,553,107<\/td>\n<\/tr>\n
    jcpenney<\/td>\n4,830,964<\/td>\n<\/tr>\n
    dafiti<\/td>\n4,505,090<\/td>\n<\/tr>\n
    victoria secret<\/td>\n4,443,406<\/td>\n<\/tr>\n
    puma<\/td>\n4,340,343<\/td>\n<\/tr>\n
    bonprix<\/td>\n3,859,250<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

    Methodology<\/h2>\n

    Our data<\/a> covers 40 billion keywords worldwide, and we analyze over 2 terra bytes (TB) of data every day. We used our Keyword by Industry feature in our Keyword Research Tool<\/a> to create these most-searched and top-trending keyword<\/a> lists. Then we filtered the lists to show only the paid data, and the relevant industries.<\/p>\n

    Are you interested in getting more details and learning about more than just the top keywords? Have a look at Similarweb\u2019s Keyword by Industry feature, to analyze, on a category level, how traffic is driven to any category based on real user searches and real clicks\u2013not just click-through-rate assumptions.<\/p>\n

    How to find the most searched keywords<\/a> list:<\/p>\n

      \n
    1. In our Keyword by Industry feature, choose all industries, or choose a specific industry you\u2019re interested in.<\/li>\n
    2. Then you can look at worldwide data, or choose a country from the country list.<\/li>\n
    3. Sort the data by paid traffic to see the top paid keyword trends.<\/li>\n<\/ol>\n

      How to find the top trending keywords list:<\/p>\n

      Follow the same steps, and sort the data by change.<\/p>\n

      While you\u2019re at it, give the Keyword Generator<\/a> Tool a try. It automatically generates lists of keywords based on a seed keyword across any language or market. It can help you find anything from exact search terms and long-tail keywords<\/a>. In addition to hundreds of keyword suggestions, it allows you to see exact search volumes<\/a>, trends, and which websites win for each keyword.<\/p>\n

      Use the keyword generator to:\u00a0<\/b><\/p>\n