![\"Amazon](\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/07\/Screenshot-2024-04-11-at-9.52.55.png\")
<\/p>\nThere are few pastimes more common than casually scrolling through social media newsfeeds. Between meetings, on the train, waiting at the bus stop, or even at the table between bites – there is no place off limits for a scroll.<\/p>\n
That\u2019s why it has just launched \u2018Amazon posts\u2019, which allow online shoppers to scroll through the eCommerce site and discover products with a social-media-like newsfeed.<\/p>\n
Since it\u2019s a new tool, so new it\u2019s still in Beta actually, I thought we\u2019d quickly go over the basics and then I\u2019ll give you a few hacks to make your Amazon posts catch potential buyers\u2019 attention.<\/p>\n
Amazon posts look a lot like Instagram posts. They feature a large image, a short caption, and a header with the brand name and logo.<\/p>\n
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Potential customers may see your posts while browsing category feeds, your product listings, or even on your competitors\u2019 product listings. Where they appear is up to the almighty Amazon algorithm.<\/b><\/p>\n
It\u2019s completely free to create Amazon posts \u2014 at least for now so take advantage of them. They\u2019re a great way to boost your brand awareness<\/a> and educate shoppers about new products, features, and benefits.<\/p>\n Currently, you have to\u2026<\/p>\n 44% of Instagram users use the platform for shopping every week. Is it convenient? Yes. Can shoppers find deals? Also, yes. But, those aren\u2019t the only reasons Instagramers shop on the social media site. Its attractive layout is appealing to potential buyers.<\/p>\n Could Amazon posts have the potential to deliver similar benefits to your business? You bet.<\/p>\n Here are the top four benefits:<\/p>\n Amazon posts give you the potential to reach whole new audiences within your target market<\/a>. With more than 95 million<\/a> Amazon Prime Members, the Amazon platform represents a huge pool of potential customers.<\/p>\n Your posts will be visible in relevant category feeds, so customers browsing tags related to your products can easily find you. Your posts may even appear at the bottom of your competitor\u2019s products, giving you a unique opportunity to build your customer base.<\/p>\n There are many creative ways you can build customer engagement.<\/p>\n You can integrate your social media with the Amazon posts tool<\/a> so that the content you post on Instagram and Facebook will be shared on your Amazon feed. It also works both ways: building audience engagement<\/a> on Amazon can help increase traffic not only to your product listings but also to your social media accounts.<\/p>\n With Amazon posts, you can promote your products from different categories to new and existing customers, for free. Amazon posts let you use captivating, branded pictures to create a colorful feed that tells your unique brand story and builds user engagement. This can help spread brand awareness and inform buyers about your latest offerings.<\/p>\n Brands can now add the \u201cfollow\u201d option to their page to increase their customer engagement. Just as people follow their favorite brands on social media, Amazon has also enabled this option to help stores grow brand awareness and build customer engagement. Having your audience follow your brand will help you to build a strong relationship with potential and existing customers and improve your conversion rates.<\/p>\n With this tool still in its early stages, now\u2019s the perfect time to get a handle on how it works and develop the best Amazon posts strategy for your brand.<\/p>\n As Amazon posts are still in beta, features may change in the future. Having said that, here are a few key factors to keep in mind.<\/p>\n Where Amazon Posts appear is determined by Amazon\u2019s algorithm, which places the content in relevant feeds and product listings. Therefore, although the placement is targeted, your posts will still reach a wide range of potential customers, so you don\u2019t want to be too specific. Try to create posts that will appeal to as many people as possible.<\/p>\n Like all kinds of digital marketing, visuals are critical when it comes to how to create Amazon posts. Opt for clean, uncrowded images that will stand out in a busy feed or on a crowded product page. Make sure your images are high-resolution and designed to capture the attention of your target customer, with a short and interesting caption.<\/p>\n Posting consistently on Amazon is important, just like it is on Instagram, Facebook, and other social media platforms. It\u2019s a good idea to post daily, or even multiple times a day \u2013 remember you can schedule posts in advance. But remember, quality is always more important than quantity: make sure all your posts contain informative, engaging, and relevant content that will draw your target audience to your feed and convince them to follow your brand page.<\/p>\n Amazon posts come with a dashboard where you can track the performance of your ads, total view, clicks, and engagement rate<\/a>. This will give you insights into your customer engagement and help you improve your Amazon posts strategy. At the very least, you\u2019ll be able to see what type of posts attract your target customers and post similar content.<\/p>\n Through the dashboard, you can download detailed reports to measure various metrics. Tracking these results over time will help you to identify what kinds of pictures, captions, and headlines your audience best responds to. This will help you craft posts that increase your engagement, grow your reach, and ultimately drive more sales.<\/p>\n Amazon posts can appear in a few different places. However, you won\u2019t be able to choose: Amazon\u2019s A9 algorithm will decide where to place your posts according to relevance and customer engagement.<\/p>\n Here are four places where Amazon may choose to show your posts:<\/b><\/p>\n Your posts will also appear on your brand feed, where you can post content.<\/p>\n Some brands have already started using Amazon Posts to increase engagement with their target audience. Here are some examples of brands using the power of Amazon posts effectively to increase their reach and grow engagement.<\/p>\n In this post, hardware brand Tekton uses a caption to explain the features and benefits of the product:<\/p>\n <\/p>\n Thorogood uses an engaging caption in this post aimed at their target audience, along with an image that clearly displays the product while putting it in context:<\/p>\n Here, pet brand Rachael Ray Nutrish has put a customer testimonial quote in the image to use social proof:<\/p>\n <\/p>\n If you qualify for Amazon posts, now is the perfect time to work out how to use them effectively, and develop a strong strategy to increase your reach and grow your store.<\/p>\n To really take your Amazon game to the next level, try out Similarweb\u2019s Shopper Intelligence<\/a> tool to optimize your performance with real-time shopper behavior<\/a> and analytics.<\/p>\n Who can create Amazon posts?<\/h2>\n
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Benefits of Amazon posts<\/h2>\n
1. Increase reach<\/h3>\n
2. Increase engagement<\/h3>\n
3. Increase brand awareness<\/h3>\n
4. Customers can \u2018follow\u2019 your brand<\/h3>\n
How to create a winning Amazon posts strategy<\/h2>\n
Factors to consider when using Amazon posts<\/h3>\n
Where your content will appear<\/h4>\n
Visual elements<\/h4>\n
How often you post<\/h4>\n
Tracking results<\/h4>\n
Types of Amazon posts<\/h3>\n
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And, the top four Amazon post hacks are\u2026<\/h2>\n
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Amazon post examples<\/h2>\n
1. Tekton<\/h3>\n
![\"Tekton](\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/07\/Screenshot-2024-04-11-at-9.57.12.png\")
<\/p>\n2. Thorogood<\/h3>\n
![\"Thorogood](\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/07\/Screenshot-2024-04-11-at-10.01.30.png\")
<\/p>\n3. Rachael Ray Nutrish<\/h3>\n
![\"Rachael](\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/07\/Screenshot-2024-04-11-at-10.03.18.png\")
<\/p>\nThe early bird gets the worm<\/h2>\n