{"id":130746,"date":"2022-07-31T10:00:58","date_gmt":"2022-07-31T10:00:58","guid":{"rendered":"https:\/\/www.similarweb.com\/corp\/?p=130746"},"modified":"2024-04-02T09:12:01","modified_gmt":"2024-04-02T09:12:01","slug":"amazon-product-search","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/amazon-product-search\/","title":{"rendered":"Unlock Product-Level Search on Amazon &#8211; July Update"},"content":{"rendered":"<p>Unraveling the mystery of product detail pages is a challenging task, but a very rewarding one on the road to Amazon success. With the right tool, you can gain insight into an individual product\u2019s performance and use it to optimize your page, increase your ranking, and consequently grow your sales.<\/p>\n<p>This is why we released our newest feature under the <a href=\"https:\/\/www.similarweb.com\/corp\/shopper\/on-site-search-optimization\/\">Amazon on-site search<\/a> suite: <a href=\"https:\/\/shopper.similarweb.com\/product\/on-site-search\" target=\"_blank\" rel=\"noopener\">Product Level Onsite Search<\/a>. With this tool, product page optimization can now be performed more effectively than ever before.<\/p>\n<p>You get a high-resolution view of search metrics around visibility, traffic, trends, and <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/top-keywords\/\">top keywords<\/a>, for any product.<\/p>\n<p>Here are just a few examples of how Product Level Onsite Search can drive success for your business:<\/p>\n<ul>\n<li aria-level=\"1\">Improve product pages and grow your rankings by choosing the right keywords to target<\/li>\n<li aria-level=\"1\">Uncover your competitors&#8217; tactics by revealing what they are targeting in both paid and organic search<\/li>\n<li aria-level=\"1\">Identify search trends and discover new keyword opportunities when researching a new product<\/li>\n<li aria-level=\"1\"><a href=\"https:\/\/www.similarweb.com\/corp\/shopper\/consumer-demand\/\">Analyze consumer demand<\/a> based on product search by creating custom groups of up to <b>1,000 ASINs!<\/b><\/li>\n<\/ul>\n<h2>Uncover metrics on an individual product\u2019s visibility and traffic<\/h2>\n<p>We added a host of new metrics you can use to deep dive into a product\u2019s search performance. For instance, reach is an important measurement that shows you the number of times shoppers have seen your product on a search page.<\/p>\n<p>You can also see the number of keywords a product ranks for as well as its share of appearances on the first SERP. Additionally, you now get an overview of the number of clicks a product receives from all the ranked keywords including, Organic vs. Paid split and Branded clicks. <img decoding=\"async\" class=\"alignnone wp-image-130748 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/07\/blog-post-product-images-7.png\" alt=\"traffic and visibility on Amazon search\" width=\"1200\" height=\"700\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/07\/blog-post-product-images-7.png 1200w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/07\/blog-post-product-images-7-300x175.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/07\/blog-post-product-images-7-1024x597.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/07\/blog-post-product-images-7-768x448.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<h2>Find top keywords to optimize your product page<\/h2>\n<p>Keywords are the backbone of any <a href=\"https:\/\/www.similarweb.com\/blog\/ecommerce\/amazon-insights\/amazon-seo\/\">Amazon SEO<\/a> or <a href=\"https:\/\/www.similarweb.com\/blog\/ecommerce\/amazon-insights\/amazon-ppc\/\">Amazon PPC campaign<\/a>. With this new tool, you can discover keywords on the product level and analyze them using measurements like clicks and share of clicks, which show you how much traffic a specific keyword is driving to a product. Also, take a look at the change rate to understand if a keyword is gaining or losing traction.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-130752 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/07\/blog-post-product-images-8.png\" alt=\"Top keywords for Amazon product search\" width=\"1200\" height=\"700\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/07\/blog-post-product-images-8.png 1200w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/07\/blog-post-product-images-8-300x175.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/07\/blog-post-product-images-8-1024x597.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/07\/blog-post-product-images-8-768x448.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<h2>Deep dive into monthly performance<\/h2>\n<p>Understanding trends across several months gives an overview of how a specific product is performing. A quick analysis can help to see whether the product is increasing or decreasing in popularity and what type of traffic it\u2019s receiving (organic\/paid\/branded). Using these insights you can uncover market and search trends over the past few months and better understand <a href=\"https:\/\/www.similarweb.com\/corp\/shopper\/shopper-behavior\/\">shopper behavior<\/a> as you build your marketplace strategy.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-130755 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/07\/blog-post-product-images-9.png\" alt=\"Trends on amazon product search\" width=\"1200\" height=\"700\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/07\/blog-post-product-images-9.png 1200w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/07\/blog-post-product-images-9-300x175.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/07\/blog-post-product-images-9-1024x597.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/07\/blog-post-product-images-9-768x448.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<h2>Ready to give it a try?<\/h2>\n<p>Log in to <a href=\"https:\/\/purchase.similarweb.com\/?utm_source=Blog&amp;utm_medium=organic&amp;utm_campaign=SHI__Blog%20Post%20-%20CTA__November_2021_Customers\" target=\"_blank\" rel=\"noopener\">Shopper Intelligence<\/a> and put these new features to the test.<\/p>\n<p>Don\u2019t have access yet? Reach out to your account manager or <a href=\"https:\/\/www.similarweb.com\/corp\/shopper\/contact-us\/\">contact us<\/a> for more details.<\/p>\n<p>Thanks for reading and see you in the next update.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Unraveling the mystery of product detail pages is a challenging task, but a very rewarding one on the road to Amazon success. With the right tool, you can gain insight into an individual product\u2019s performance and use it to optimize your page, increase your ranking, and consequently grow your sales. This is why we released [&hellip;]<\/p>\n","protected":false},"author":214,"featured_media":130751,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[6712,6698],"tags":[],"class_list":["post-130746","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-updates","category-updates"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Dive Into Product-Level Search on Amazon | Similarweb<\/title>\n<meta name=\"description\" content=\"Amazon PDP optimization can now be done more effectively than ever before. Get a deep view of search metrics around traffic, trends, and top keywords.\" \/>\n<meta name=\"robots\" content=\"max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/amazon-product-search\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Similarweb\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/amazon-product-search\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/amazon-product-search\/\"},\"author\":{\"name\":\"Similarweb\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/#\/schema\/person\/a00030ceb7cb7355cb3a957f9b4b064f\"},\"headline\":\"Unlock Product-Level Search on Amazon &#8211; July Update\",\"datePublished\":\"2022-07-31T10:00:58+00:00\",\"dateModified\":\"2024-04-02T09:12:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/amazon-product-search\/\"},\"wordCount\":482,\"publisher\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/amazon-product-search\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/07\/Copy-of-SW-Blog-Cover-Image-Rebrand-7.png\",\"articleSection\":[\"Product Updates\",\"Updates\"],\"inLanguage\":\"\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/amazon-product-search\/\",\"url\":\"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/amazon-product-search\/\",\"name\":\"Dive Into Product-Level Search on Amazon | Similarweb\",\"isPartOf\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/amazon-product-search\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/amazon-product-search\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/07\/Copy-of-SW-Blog-Cover-Image-Rebrand-7.png\",\"datePublished\":\"2022-07-31T10:00:58+00:00\",\"dateModified\":\"2024-04-02T09:12:01+00:00\",\"description\":\"Amazon PDP optimization can now be done more effectively than ever before. 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