{"id":133485,"date":"2022-08-18T14:09:47","date_gmt":"2022-08-18T14:09:47","guid":{"rendered":"https:\/\/www.similarweb.com\/corp\/?p=133485"},"modified":"2025-01-23T11:50:16","modified_gmt":"2025-01-23T11:50:16","slug":"dall-e-image-generator-generates-attention-for-openai","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/insights\/ai-news\/dall-e-image-generator-generates-attention-for-openai\/","title":{"rendered":"DALL-E Image Generator Generates Attention for OpenAI"},"content":{"rendered":"<h2>Pioneer in AI language models ignites the web\u2019s imagination with a tool for turning words into images<\/h2>\n<p>The surprise and delight generated by OpenAI\u2019s DALL-E 2, the text-to-image translator that recently transitioned from a research project to public beta, has catapulted the company from industry insider secret to much broader notice.<\/p>\n<p><iframe src=\"\/\/www.youtube.com\/embed\/7o2xy4_1mD4\" width=\"100%\" height=\"400\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2>Key takeaways<\/h2>\n<ul>\n<li><a href=\"https:\/\/www.similarweb.com\/website\/openai.com\/\">Traffic to openai.com<\/a>, until recently best known for its GPT-3 large language model for machine understanding of text, hit 16.8 million visits in June, up more than 1,000% year over year. In July, traffic was up 644%, according to Similarweb estimates.<\/li>\n<li>About 60% of the desktop web visits to the site in June were to pages with information about DALLE-2, the latest version of the company\u2019s software for generating images based solely on descriptions like &#8220;Teddy bears working on new AI research underwater with 1990s technology.&#8221;<\/li>\n<li>Of the 16.8 million visits to openai.com in June, about 30% were specifically related to information about DALLE-2, the latest version of the company\u2019s software for generating images based solely on descriptions like &#8220;Teddy bears working on new AI research underwater with 1990s technology.&#8221;<\/li>\n<li>Daily <a href=\"https:\/\/www.similarweb.com\/website\/\">web traffic<\/a> to the beta signup page for DALL-E 2 peaked at over 242,000 visits on June 10, the day The Verge published an <a href=\"https:\/\/www.theverge.com\/23162454\/openai-dall-e-image-generation-tool-creative-revolution\" target=\"_blank\" rel=\"noopener\">enthusiastic story<\/a>\u00a0about the \u201ccreative revolution\u201d DALL-E 2 would spark. On July 20, OpenAI announced the software would go from only being available to researchers to being offered as a\u00a0<a href=\"https:\/\/openai.com\/index\/dall-e-now-available-in-beta\/\" target=\"_blank\" rel=\"noopener\">public beta<\/a>, with anyone interested invited to join the waitlist.<\/li>\n<\/ul>\n<h2>Just add imagination<\/h2>\n<p>DALL-E, named after Salvador Dali and Pixar\u2019s WALL-E robot hero, is exciting because it allows non-artists to create artwork just by providing a descriptive phrase like \u201cmonkey astronaut.\u201d Variations can be produced by adding phrases like \u201cdigital artwork\u201d (if you want the image to look like digital art) or \u201cin the style of Claude Monet (if you want it to look like an Impressionist painting).<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-133488 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/08\/DALL\u00b7E_2_monkey_astronaut.png\" alt=\"Monkey astronaut image created by DALL_E\" width=\"1024\" height=\"1024\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/08\/DALL\u00b7E_2_monkey_astronaut.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/08\/DALL\u00b7E_2_monkey_astronaut-300x300.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/08\/DALL\u00b7E_2_monkey_astronaut-150x150.png 150w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/08\/DALL\u00b7E_2_monkey_astronaut-768x768.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h2>Traffic to the beta signup site<\/h2>\n<p>Here is how traffic to the DALL-E beta signup site has grown following press attention and the announcement of the public beta.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-133489\" src=\"https:\/\/www.similarweb.com\/corp\/wp-content\/uploads\/2022\/08\/dall_e_1-600x371-1.png\" alt=\"DALL-E Beta Signup Page \" width=\"600\" height=\"371\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/08\/dall_e_1-600x371-1.png 600w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/08\/dall_e_1-600x371-1-300x186.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>Meanwhile, the broader openai.com website \u2013 which until recently was mostly of interest to data scientists and AI technologists \u2013 has seen a huge influx of visitors interested in the artistic and commercial purposes of DALL-E.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-133490\" src=\"https:\/\/www.similarweb.com\/corp\/wp-content\/uploads\/2022\/08\/dall_e_2-600x371-1.png\" alt=\"Traffic to openai.com\" width=\"600\" height=\"371\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/08\/dall_e_2-600x371-1.png 600w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/08\/dall_e_2-600x371-1-300x186.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<h2>A social media phenomenon<\/h2>\n<p>Even when access to DALL-E was limited to AI researchers, sharing of DALL-E-generated images exploded on social media, driving traffic to the OpenAI website. YouTube, Reddit, and Twitter have all been big drivers of referrals.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-133492\" src=\"https:\/\/www.similarweb.com\/corp\/wp-content\/uploads\/2022\/08\/dall_e_3-600x493-1.png\" alt=\"Traffic from Social Media\" width=\"600\" height=\"493\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/08\/dall_e_3-600x493-1.png 600w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/08\/dall_e_3-600x493-1-300x247.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>In June, openai.com got more than 52% of its traffic from search and 8.35% from social.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-133493\" src=\"https:\/\/www.similarweb.com\/corp\/wp-content\/uploads\/2022\/08\/dall_e_4-600x193-1.png\" alt=\"openai.com traffic sources\" width=\"600\" height=\"193\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/08\/dall_e_4-600x193-1.png 600w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/08\/dall_e_4-600x193-1-300x97.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<h2>A picture is worth a thousand words<\/h2>\n<p>OpenAI is best known for its work on the GPT-3 large language model, and computer understanding of human language is one of the areas where computer science has been making the greatest progress in recent years. With DALL-E, OpenAI is teaching computers how a picture can be worth a thousand words. Plus, it\u2019s a lot of fun.<\/p>\n<p>As Similarweb Director of Product Management Roey Shafir wrote on our company\u2019s internal social network, using our tools to look at the \u201cenormous buzz\u201d OpenAI has created by opening the DALL-E public beta to 1 million people on its wait list left him with only one question: \u201cNow &#8211; How do I get an invite?\u201d<\/p>\n<p><em>The Similarweb Insights &amp; Communications team is available to pull additional or updated data on request for the news media (journalists are invited to write to\u00a0<\/em><a href=\"mailto:press@similarweb.com\" target=\"_blank\" rel=\"noopener\"><em>press@similarweb.com<\/em><\/a><em>). When citing our data, please reference Similarweb as the source and link back to the most relevant blog post or\u00a0<\/em><a href=\"https:\/\/www.similarweb.com\/blog\/insights\/\" target=\"_blank\" rel=\"noopener\"><em>similarweb.com\/blog\/insights\/<\/em><\/a><em>.<\/em><\/p>\n<p><strong>Contact:\u00a0<\/strong>For more information, please contact Richard Krueger at\u00a0<a href=\"mailto:richard.krueger@similarweb.com\" target=\"_blank\" rel=\"noopener\">richard.krueger@similarweb.com<\/a>.<\/p>\n<p><strong>Citation:\u00a0<\/strong>\u00a0Please refer to Similarweb as a digital intelligence platform. If online, please link back to\u00a0<a href=\"https:\/\/www.similarweb.com\/\" target=\"_blank\" rel=\"noopener\">www.similarweb.com<\/a>\u00a0or the most relevant blog post.<\/p>\n<p><strong>Report By:\u00a0<\/strong>David F. Carr, Senior Insights Manager<\/p>\n<p><a href=\"https:\/\/support.similarweb.com\/hc\/en-us\/articles\/360001631538-Similarweb-Data-Methodology\" target=\"_blank\" rel=\"noopener\"><strong>Methodology<\/strong><\/a><\/p>\n<p><strong>Disclaimer:<\/strong>\u00a0All data, reports and other materials provided or made available by Similarweb are based on data obtained from third parties, including estimations and extrapolations based on such data. Similarweb shall not be responsible for the accuracy of the materials and shall have no liability for any decision by any third party based in whole or in part on the materials.<\/p>\n<p><a href=\"https:\/\/cdn.openai.com\/dall-e-2\/demos\/text2im\/teddy_bears\/ai_research\/underwater\/4.jpg\" target=\"_blank\" rel=\"noopener\">Teddy bear image<\/a>\u00a0By DALL-E, Public Domain,\u00a0<a href=\"https:\/\/commons.wikimedia.org\/w\/index.php?curid=120317263\" target=\"_blank\" rel=\"noopener\">Creative Commons<\/a><\/p>\n<p>Monkey astronaut image: Icygyrosi,\u00a0<a href=\"https:\/\/creativecommons.org\/licenses\/by-sa\/4.0\/\" target=\"_blank\" rel=\"noopener\">CC BY-SA 4.0<\/a>, via Wikimedia Commons<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pioneer in AI language models ignites the web\u2019s imagination with a tool for turning words into images The surprise and delight generated by OpenAI\u2019s DALL-E 2, the text-to-image translator that recently transitioned from a research project to public beta, has catapulted the company from industry insider secret to much broader notice. Key takeaways Traffic to [&hellip;]<\/p>\n","protected":false},"author":441,"featured_media":133495,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[8270,7892],"tags":[],"class_list":["post-133485","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai-news","category-insights"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>DALL-E Image Generator Generates Attention for OpenAI | Similarweb<\/title>\n<meta name=\"description\" content=\"Tool from AI language understanding innovator turns phrases like Teddy bears working on new AI research underwater with 1990s technology into images\" \/>\n<meta name=\"robots\" content=\"max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.similarweb.com\/blog\/insights\/ai-news\/dall-e-image-generator-generates-attention-for-openai\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"David F. 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