{"id":133548,"date":"2022-08-18T11:39:54","date_gmt":"2022-08-18T11:39:54","guid":{"rendered":"https:\/\/www.similarweb.com\/corp\/?p=133548"},"modified":"2025-10-29T14:56:22","modified_gmt":"2025-10-29T14:56:22","slug":"social-media-tips","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/marketing\/content-marketing\/social-media-tips\/","title":{"rendered":"7 Social Media Marketing Tips to Boost Your Strategy"},"content":{"rendered":"

Social media is one of the most challenging aspects of marketing. There are constantly new trends, fads, and industry leaders<\/a>.<\/p>\n

Can you believe that TikTok, which is on track to earn over $11.6 billion in 2022<\/a>, is only five years old?<\/p>\n

Every time that next big app hits the scene, or an algorithm changes, it\u2019s up to you and your team to adapt your social media strategy<\/a>. Because if you don\u2019t, you\u2019ll fall behind, and your competitors will keep moving further and further ahead.<\/p>\n

As the arena evolves, so do the rules you need to know to play smartly. Read on to get seven fresh social media tips to help start the next #viralhashtag, snag that coveted blue checkmark, and become a household name.<\/p>\n

Tip 1: Don\u2019t ignore social commerce<\/h2>\n

It\u2019s hard to believe, but when brands first found out that social media platforms let brands sell products through in-app purchases, many ecommerce businesses scoffed at the idea.<\/p>\n

Why would a consumer purchase something through an app rather than going to a company’s website? This whole concept seemed to lack a sense of security and personalization. And at the time, most consumers agreed with me. Social commerce has been around since 2015<\/a>, but it was a relatively untapped market<\/a>. Until now.<\/i><\/p>\n

COVID-19 showed ecommerce the way into the future.<\/p>\n

Worldwide social commerce sales generated <\/b>$585 billion dollars in 2021<\/b><\/a>, and are projected to grow to $751 billion this year.<\/b> In the U.S., 54% of Gen Z shoppers and 58% of millennial shoppers<\/a> think that social media platforms are a better place to find new products ahead of online searches.<\/p>\n

Consumers can see a product they like, understand how to style it, add it to their cart, and check out without ever leaving a specific Instagram<\/a>, TikTok<\/a>, or Facebook<\/a> page.<\/p>\n

It\u2019s ease and convenience at its finest \u2013 two consumer preferences produced by the pandemic that are here for the long haul.<\/p>\n

If you think that social commerce is a passing fad, this should be your wake-up call. The value is there, you just have to tap into it.<\/p>\n

Tip 2: Your employees are your best asset<\/h2>\n

Employee advocacy is the next frontier of social media marketing. It\u2019s the strongest organic play<\/a> brands can make to increase their digital reach and build strong communities.<\/p>\n

It offers strong ROI potential, but up until recently, it was relatively unheard of.<\/p>\n

Our employees are often underutilized. Especially if you lead a marketing team, where your employees live and breathe social media. Why wouldn’t you tap into all that potential?<\/p>\n

Employee advocacy comes in many forms, but simply put, it\u2019s empowering employees to share and create content about the company on their own social media networks.<\/p>\n

Your employees will benefit as they grow their social media presence and gain traction as a thought leader, and in turn your company will earn credibility.<\/p>\n

Think about it, your employees make up a portion of the market you\u2019re trying to reach. If your target audience<\/a> sees themselves in whoever is sharing that post, they\u2019re more likely to engage and trust your brand.<\/p>\n

This credibility will translate into value for your business. Companies generate <\/b>560% increased reach<\/b><\/a> with posts shared by employees rather than by the brand itself, and those with high employee engagement often outperform competitors by 202%.<\/b><\/p>\n

Here\u2019s an example from my Linkedin page.<\/p>\n