COVID-19 changed dynamics in society maybe forever – That\u2019s old news. What\u2019s still quite new, is how businesses handle their online presence and marketing strategies in this environment.<\/p>\n
An overwhelming increase in consumer demand<\/a> made businesses realize the importance of providing high-quality online services.<\/p>\n What\u2019s next? What\u2019s trending right now?<\/b><\/p>\n Here are the current trends and a few predictions about what the future of B2B ecommerce looks like.<\/p>\n In 2020 and 2021, 75% of B2B buyers<\/a> preferred digital interactions to in-person. And last year, it was estimated that 73% of ecommerce sales were from mobile devices. This raises the question, why do people prefer to make purchases on mobile devices vs. desktops? The answer is (yes, you guessed right): ease.<\/p>\n Millennials have been using ecommerce for years now, but as other generations (we\u2019re looking at you Baby Boomers) are catching up and Gen Z is emerging into the market, the ease of mobile shopping can\u2019t be ignored. You can shop on the bus, train, while baking, or even during a meeting, not that you ever would\u2026<\/p>\n We hear you, personalization has appeared on trend lists for a few years now. But this year it\u2019s different, it\u2019s, well, really<\/i> personal.<\/p>\n B2C experiences are gradually creeping more and more into the B2B sphere, so marketing methods such as ABM<\/a> (account-based marketing) are on the rise. Account-based marketing, or ABM, uses personalized campaigns to engage each account, and <\/b>67% of brands now use ABM<\/b><\/a>, and 64% of those only started within the last five years.<\/b><\/p>\n Do you want more proof? 50%<\/a> of B2B buyers identify customer personalization as a key component when searching online for suppliers, which increases consumers’ spending by at least 48%.<\/p>\nB2B ecommerce trends<\/h2>\n
B2B ecommerce trend #1: the demand for personalization in the B2B space<\/h3>\n