{"id":135746,"date":"2022-09-15T16:01:55","date_gmt":"2022-09-15T16:01:55","guid":{"rendered":"https:\/\/www.similarweb.com\/corp\/?p=135746"},"modified":"2023-10-04T07:25:23","modified_gmt":"2023-10-04T07:25:23","slug":"amazon-keeps-increasing-its-e-commerce-conversions","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/insights\/ecommerce-news\/amazon-keeps-increasing-its-e-commerce-conversions\/","title":{"rendered":"Year After Year, Amazon Increases Its E-Commerce Conversions"},"content":{"rendered":"<p>While it\u2019s news to no one that Amazon leads in e-commerce, the extent to which the company continues to ratchet up its market dominance is impressive, based on a Similarweb <a href=\"https:\/\/www.similarweb.com\/blog\/ecommerce\/retail-insights\/conversion-analysis\/\">analysis of e-commerce conversions<\/a>.<\/p>\n<p>The conversion rate is the rate at which a seller converts a website visitor to a buyer, and Amazon\u2019s year-to-date performance on that statistic is 11.6% year-to-date in 2022, compared with 10.1% in 2021 and 8.8% in 2020, according to Similarweb estimates.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-135749\" src=\"https:\/\/www.similarweb.com\/corp\/wp-content\/uploads\/2022\/09\/amazon_conversion_1-600x371-1.png\" alt=\"Conversion rates for Amazon and other big online retailers\" width=\"600\" height=\"371\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/09\/amazon_conversion_1-600x371-1.png 600w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/09\/amazon_conversion_1-600x371-1-300x186.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/09\/amazon_conversion_1-600x371-1-512x317.png 512w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>View the full report:<\/p>\n<p><iframe title=\"Amazon.com Conversion Rate: Is It Trending up or Down? \u2013 Insights In A Minute\" src=\"\/\/www.youtube.com\/embed\/Io29ZmiCqmM\" width=\"100%\" height=\"400\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2>Walmart.com and Wish.com Also Gaining<\/h2>\n<p>Over the same period, walmart.com also raised its conversion rate from 5.8% to 7.2%, while a smaller competitor, wish.com, raised conversions from 2.8% to 4.3% in three years.<\/p>\n<p>The notable decline in this analysis was for ebay.com, where the conversion rate has declined from 5.4% to 4.6% since 2020.<\/p>\n<p>Here is what those conversion rates look like in the context of the scale of these major online retailers.<\/p>\n<div>\n<table>\n<tbody>\n<tr style=\"color: white; background-color: black;\">\n<td><\/td>\n<td>Year<\/td>\n<td>Visits<\/td>\n<td>Converted Visits<\/td>\n<td>Conversion Rate<\/td>\n<\/tr>\n<tr>\n<td><a href=\"https:\/\/www.similarweb.com\/website\/amazon.com\/\"><strong>amazon.com<\/strong><\/a><\/td>\n<td>2022 YTD<\/td>\n<td>10,184,123,619<\/td>\n<td>1,184,223,124<\/td>\n<td>11.6%<\/td>\n<\/tr>\n<tr style=\"background-color: #eee;\">\n<td><a href=\"https:\/\/www.similarweb.com\/website\/ebay.com\/\"><strong>ebay.com<\/strong><\/a><\/td>\n<td>2022 YTD<\/td>\n<td>2,358,754,392<\/td>\n<td>109,286,801<\/td>\n<td>4.6%<\/td>\n<\/tr>\n<tr>\n<td><a href=\"https:\/\/www.similarweb.com\/website\/walmart.com\/\"><strong>walmart.com<\/strong><\/a><\/td>\n<td>2022 YTD<\/td>\n<td>1,204,326,987<\/td>\n<td>86,451,772<\/td>\n<td>7.2%<\/td>\n<\/tr>\n<tr style=\"background-color: #eee;\">\n<td><a href=\"https:\/\/www.similarweb.com\/website\/bestbuy.com\/\"><strong>bestbuy.com<\/strong><\/a><\/td>\n<td>2022 YTD<\/td>\n<td>367,723,879<\/td>\n<td>12,434,442<\/td>\n<td>3.4%<\/td>\n<\/tr>\n<tr>\n<td><a href=\"https:\/\/www.similarweb.com\/website\/aliexpress.com\/\"><strong>aliexpress.com<\/strong><\/a><\/td>\n<td>2022 YTD<\/td>\n<td>163,594,516<\/td>\n<td>7,514,916<\/td>\n<td>4.6%<\/td>\n<\/tr>\n<tr style=\"background-color: #eee;\">\n<td><a href=\"https:\/\/www.similarweb.com\/website\/wish.com\/\"><strong>wish.com<\/strong><\/a><\/td>\n<td>2022 YTD<\/td>\n<td>21,551,293<\/td>\n<td>936,279<\/td>\n<td>4.3%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<h2>Things could change in the coming months<\/h2>\n<p>Of course, the year-to-date figures shown here might not be where things end up at the end of 2022. Amazon could stumble and eBay could surge during the holidays.<\/p>\n<p>However, to end the year on a high note, Amazon would just have to follow the trajectory it has established over the past three years.<\/p>\n<p><em>The Similarweb Insights &amp; Communications team is available to pull additional or updated data on request for the news media (journalists are invited to write to\u00a0<a href=\"mailto:press@similarweb.com\" target=\"_blank\" rel=\"noopener\">press@similarweb.com<\/a>). When citing our data, please reference Similarweb as the source and link back to the most relevant blog post or\u00a0<a href=\"https:\/\/www.similarweb.com\/blog\/insights\/\">similarweb.com\/blog\/insights\/<\/a>.<\/em><\/p>\n<p><strong>Contact:<\/strong> For more information, please write to\u00a0<a href=\"mailto:press@similarweb.com\" target=\"_blank\" rel=\"noopener\">press@similarweb.com<\/a>.<\/p>\n<p><strong>Citation:<\/strong>\u00a0Please refer to Similarweb as a digital intelligence platform. If online, please link back to\u00a0<a href=\"https:\/\/www.similarweb.com\/\">www.similarweb.com<\/a>\u00a0or the most relevant blog post.<\/p>\n<p><strong>Report By:<\/strong> David F. Carr, Senior Insights Manager<\/p>\n<p><a href=\"https:\/\/support.similarweb.com\/hc\/en-us\/articles\/360001631538-Similarweb-Data-Methodology\"><strong>Methodology<\/strong><\/a><\/p>\n<p><strong>Disclaimer:<\/strong>\u00a0All data, reports and other materials provided or made available by Similarweb are based on data obtained from third parties, including estimations and extrapolations based on such data. Similarweb shall not be responsible for the accuracy of the materials and shall have no liability for any decision by any third party based in whole or in part on the materials.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>While it\u2019s news to no one that Amazon leads in e-commerce, the extent to which the company continues to ratchet up its market dominance is impressive, based on a Similarweb analysis of e-commerce conversions. The conversion rate is the rate at which a seller converts a website visitor to a buyer, and Amazon\u2019s year-to-date performance [&hellip;]<\/p>\n","protected":false},"author":441,"featured_media":135747,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[8272,7892],"tags":[],"class_list":["post-135746","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce-news","category-insights"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Amazon Increases Its E-Commerce Conversions | Similarweb<\/title>\n<meta name=\"description\" content=\"Amazon continues to ratchet up the rate at which it converts shoppers into buyers -- 11.6% year to date, up from 8.8% in 2020. 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