{"id":136102,"date":"2023-09-20T10:45:48","date_gmt":"2023-09-20T10:45:48","guid":{"rendered":"https:\/\/www.similarweb.com\/corp\/?p=136102"},"modified":"2025-09-07T14:33:47","modified_gmt":"2025-09-07T14:33:47","slug":"find-trending-keywords","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/find-trending-keywords\/","title":{"rendered":"How to Find Trending Keywords"},"content":{"rendered":"

Trending keywords are (quite literally) all the rage. They inspire content your audience will be dying to read while also breathing new life into your evergreen content<\/a>.<\/p>\n

The thing with keyword trends is that to capitalize on them, you have to catch them early. By the time they reach their peak, everybody is fighting to win a higher share of organic traffic. So, being the first to notice and take action on a trend is a huge<\/em> advantage.<\/p>\n

Summarize with ChatGPT<\/a> |\u00a0Google AI<\/a> | Perplexity<\/a> | Grok<\/a><\/span><\/p>\n

For example, with the rise of artificial intelligence, forward-thinking brands like Canva have quickly jumped on skyrocketing keyword trends like \u2018ai image generator\u2019, which is now one of their top 10 traffic-driving keywords.<\/p>\n

They acted quickly and developed a free AI image generator tool, and are now the traffic winner for these and other related trending keywords, positioning themselves as a leader in the AI image generation space. A pretty powerful place to be when AI is only just beginning to shape the world around us.<\/p>\n

How to find trending SEO keywords<\/h2>\n

The best place to start finding trending keywords is to use a keyword tool<\/a>. It will help you understand how your target audience searches and what\u2019s causing buzz in your industry right now<\/strong>.<\/p>\n

Similarweb, with its extensive, rich keyword database, which has billions<\/em> of keywords and counting, is one of the best platforms out there for discovering the hottest keywords. Here\u2019s how to find trending keywords using Similarweb:<\/p>\n

Keyword Generator<\/h3>\n

Begin by inputting a seed keyword<\/a> or a list of potential keywords into the keyword generator<\/a>. With access to 6 billion relevant keywords, you\u2019ll instantly get a comprehensive list of relevant, fresh, and targeted keywords around this topic.<\/p>\n

Next, pay attention to the “Trending Keywords” section. See which related keywords have seen a significant uplift in traffic in the last 28 days to capture growing interest before your competitors do.<\/p>\n

\"Trending<\/p>\n

In this example from Similarweb\u2019s platform, we see that timeless Mary Jane shoes are back in style this season, but there\u2019s an even bigger, unexpected rise in searches for \u2018tabi shoes\u2019 – a specific Japanese style shoe. Also, looking at the Yearly Trend shows which months the keyword is trending the most so you publish\/update content at the right time.\u00a0<\/em><\/p>\n

Keywords by Industry<\/h3>\n

Another great way to discover trending keywords, particularly in a niche, is to search for keywords by industry – another feature within our Keyword Research tool.<\/p>\n

Select a relevant industry and narrow it down by country to see a list of keywords for your audience based in different regions.<\/p>\n

You can then filter by \u2018trending terms\u2019 and \u2018newly discovered keywords\u2019 to get an extensive list of new and upcoming keywords that are super relevant within that specific industry.<\/p>\n

\"Trending<\/p>\n

Why fresher is better<\/h3>\n

Similarweb\u2019s Keyword Generator is a great example of how fresh data can make all the difference. It\u2019s the only keyword tool out there that gives you search volume<\/a> data from the last 28 days.\u00a0\"Trending<\/p>\n

Here you can see that Similarweb has picked up on several early emerging keyword trends in September – from Joe Jonas and Sophie Turner\u2019s shock split to the arrest of YouTuber Mom, Ruby Franke.<\/em><\/p>\n

Having the freshest keyword data at your fingertips enables you to be the first to detect new trending keywords in your industry or your geographical region. If your keyword research tool isn\u2019t able to provide timely, precise data, you\u2019ll find keywords that are no longer relevant.<\/p>\n

So, the number one thing to remember when learning how to find current trending keywords is that the value of a tool\u2019s output depends on the data quality<\/a><\/strong>. Make sure you use tools, like Similarweb\u2019s Keyword Generator, that provide up-to-date insights and fresh, precise data.<\/p>\n

Let\u2019s take a step back before we move on. Ask yourself: why do you even need data? Isn\u2019t it enough to know there\u2019s a buzz about a keyword?<\/p>\n

Here are three great reasons:<\/p>\n