{"id":136751,"date":"2022-09-30T18:03:18","date_gmt":"2022-09-30T18:03:18","guid":{"rendered":"https:\/\/www.similarweb.com\/corp\/?p=136751"},"modified":"2025-03-30T13:16:38","modified_gmt":"2025-03-30T13:16:38","slug":"syndicated-research","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/research\/market-research\/syndicated-research\/","title":{"rendered":"What is Syndicated Research?"},"content":{"rendered":"

When a company starts any market research<\/a> project, there is a range of options at its disposal. Syndicated research is readily available, which often makes it a tempting choice. However, it\u2019s not always the most viable option.<\/p>\n

From primary to secondary research, or quantitative<\/a> to qualitative methods<\/a>; the key to success often depends on choosing the right type of research.<\/p>\n

Read on to see what syndicated research is used for, its benefits, and examples.<\/i><\/p>\n

What is syndicated market research?<\/h2>\n

Syndicated research is a type of <\/b>secondary market research<\/b><\/a> that delivers broad insights covering a specific market.<\/b> It\u2019s carried out by a third-party organization, and data is delivered in the form of a report, raw data, or presentation.<\/p>\n

This type of market research<\/a> is typically conducted by a market research firm. They sell the syndicated research to multiple parties, and it\u2019s predominantly used to help an organization understand and analyze a market.<\/p>\n

There are many reasons why people favor using a syndicated service. Perhaps the most compelling of all is the low cost, but also that it\u2019s readily available to anyone who might need it. The major downside is that the data is available to anyone who wishes to pay for it.<\/b> So there\u2019s no exclusivity, and little competitive advantage to be gained.<\/p>\n

\"The<\/p>\n

Syndicated Research vs. Custom Research<\/h2>\n

A syndicated service delivers non-exclusive data that\u2019s available to anyone, anytime. It\u2019s general in nature and offers a static market perspective. On the other hand, custom research is tailored. It can take many forms, but costs more as a result.<\/p>\n\n\n\n\n\n\n\n\n\n\n
<\/td>\nSyndicated research\u00a0<\/b><\/td>\nCustom research<\/b><\/td>\n<\/tr>\n
Ownership of the data<\/b><\/td>\nThe company conducting the research retains ownership. If the research is funded by partner companies, they will also own the data.<\/td>\nOwnership of the research data belongs to the client for whom the custom research is being done.<\/td>\n<\/tr>\n
The type of data available<\/b><\/td>\nData is generalized and covers a specific market and period. The research firm will choose the method and scope of the research.<\/td>\nResearch data can be customized to suit a client’s needs. The method of research used is tailored to project goals.<\/td>\n<\/tr>\n
What can it show?<\/b><\/td>\nGeneral data on the state of a market. It usually runs over a fiscal or calendar year.<\/td>\nTargeted data on any research topic of interest.<\/td>\n<\/tr>\n
Control over the direction of the research<\/b><\/td>\nThere is no control over the direction of the research.<\/td>\nYou have greater control over the direction of the research.<\/td>\n<\/tr>\n
What can the data be used for?<\/b><\/td>\nReports show key facts, insights, and market demographics. Data is not dynamic and only applies to the period analyzed.<\/td>\nUseful for things like benchmarking, trendspotting<\/a>, segment analysis<\/a>, economic insights, audience analysis, and competitive benchmarking<\/a>.<\/td>\n<\/tr>\n
What industries are covered?<\/b><\/td>\nSome syndicated services cover specific industries. Others cover multiple.<\/td>\nMost research providers offer total flexibility over the industry or markets being covered.<\/td>\n<\/tr>\n
Which type of research costs more money?\u00a0<\/b><\/td>\nA syndicated service costs less than custom research. Because reports are repeatedly sold, the costs of the research are shared.<\/td>\nIt costs more than syndicated research. This is due to the tailored nature of the research, and the exclusivity of the data.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

The benefits of syndicated market research (pros and cons)<\/h2>\n

As with everything in life, the choices we make are often guided by the desired outcome, or the resources available at the time. For some, it\u2019s more about balancing resources \u2013 with cost and time dictating whether syndicated research is right, or not.<\/p>\n

We\u2019ve broken down the pros and cons of using a syndicated service for market research.<\/p>\n

Pros of syndicated research<\/h3>\n