{"id":136919,"date":"2022-10-04T11:22:40","date_gmt":"2022-10-04T11:22:40","guid":{"rendered":"https:\/\/www.similarweb.com\/corp\/?p=136919"},"modified":"2022-10-04T11:49:27","modified_gmt":"2022-10-04T11:49:27","slug":"introducing-similarweb-academy","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/fr\/updates\/announcements\/introducing-similarweb-academy\/","title":{"rendered":"Lancement de la Similarweb Academy : la croissance intelligente \u00e0 port\u00e9e de main"},"content":{"rendered":"<p>Apr\u00e8s des mois (et m\u00eame des ann\u00e9es) de d\u00e9veloppement, Similarweb est ravi d&#8217;annoncer le lancement officiel de sa nouvelle Learning Academy, con\u00e7ue pour devenir la plus grande source en ligne d&#8217;apprentissage exp\u00e9rientiel d&#8217;intelligence num\u00e9rique. Rejoignez l&#8217;aventure !<\/p>\n<h2><span style=\"font-weight: 400;\">Objectif : apprendre et grandir<\/span><\/h2>\n<p>Rachel Rix, \u00e0 la t\u00eate de l&#8217;acad\u00e9mie, explique ce qui diff\u00e9rencie l&#8217;exp\u00e9rience d&#8217;apprentissage de Similarweb\u00a0: \u00ab\u00a0Nous commen\u00e7ons par aborder la th\u00e9orie, les principes fondamentaux des activit\u00e9s de recherche ou de marketing courantes que nos clients doivent mener \u00e0 bien.\u00a0Nous nous appuyons ensuite sur ces apprentissages pour leur montrer comment effectuer des actions et utiliser les fonctionnalit\u00e9s et donn\u00e9es de Similarweb pour les ex\u00e9cuter dans le monde r\u00e9el. Et nous ne nous contentons pas de leur montrer \u2013 ils ont ensuite la possibilit\u00e9 de mettre en pratique ce qu\u2019ils ont appris.\u00a0\u00bb<\/p>\n<p>\u00ab Ce qui rend nos cours uniques, ce sont les sujets et les industries sp\u00e9cifiques abord\u00e9s. Notre objectif n\u2019est pas seulement d&#8217;enseigner, mais de mettre en pratique cet apprentissage pour grandir, comprendre son secteur et, en fin de compte, avoir un impact sur son entreprise. \u00bb<\/p>\n<h2><span style=\"font-weight: 400;\">Ma\u00eetriser sa croissance : les cours<\/span><\/h2>\n<p>Nous lan\u00e7ons aujourd\u2019hui notre cours phare\u00a0: les fondamentaux de l&#8217;\u00e9tude de march\u00e9, ainsi que trois cours sp\u00e9cifiques aux industries, dans les domaines du e-Commerce, du CPG et de l&#8217;\u00e9dition.<\/p>\n<p>Chaque cours est dispens\u00e9 par vid\u00e9o, avec des \u00e9l\u00e9ments interactifs, \u00e0 la suite duquel vous recevrez un certificat d&#8217;apprentissage.<\/p>\n<p>Voici les sujets abord\u00e9s dans chaque cours :<\/p>\n<h3><strong>Les fondamentaux de l&#8217;\u00e9tude de march\u00e9<\/strong><\/h3>\n<p><a href=\"https:\/\/academy.similarweb.com\/fundamentals-of-market-research-part-i-introduction-to-market-research\">Ce cours gratuit sur les principes fondamentaux de l&#8217;\u00e9tude de march\u00e9<\/a> vous formera sur les concepts, les th\u00e9ories et les processus impliqu\u00e9s dans la planification et la r\u00e9alisation d&#8217;une anlayse efficace. M\u00eame si vous \u00eates un professionnel des \u00e9tudes de march\u00e9, l&#8217;application pratique de la r\u00e9alisation d&#8217;\u00e9tudes de march\u00e9 avec Similarweb et ses donn\u00e9es peut transformer vos strat\u00e9gies, vos flux de travail et vos performances.<\/p>\n<h3><strong>\u00c9tude de march\u00e9 CPG<\/strong><\/h3>\n<p>Ce cours est destin\u00e9 aux <em>Channel managers<\/em>, et explique comment :<\/p>\n<ul>\n<li>Trouver et \u00e9tablir des partenariats fructueux avec les retailers<\/li>\n<li>Convertir les acheteurs en clients fid\u00e8les<\/li>\n<li>Effectuer des \u00e9valuations de risques lors de la recherche de nouveaux partenariats<\/li>\n<\/ul>\n<h3><strong>\u00c9tude de march\u00e9 e-Commerce <\/strong><\/h3>\n<p>Ce cours est destin\u00e9 aux <em>Channel managers<\/em> et \u00e0 ceux qui travaillent (ou qui veulent faire partie) de l&#8217;industrie du e-Commerce. Il explique comment\u00a0:<\/p>\n<ul>\n<li>\u00c9valuer les performances par cat\u00e9gorie, marque et produit<\/li>\n<li>Am\u00e9liorer la fid\u00e9lisation et l&#8217;acquisition de clients<\/li>\n<\/ul>\n<p><a href=\"https:\/\/academy.similarweb.com\/market-research-for-ecommerce\">Inscrivez-vous \u00e0 notre cours gratuit sur les \u00e9tudes de march\u00e9 e-Commerce<\/a><\/p>\n<h3><strong>\u00c9tude de march\u00e9 pour l&#8217;\u00e9dition<\/strong><\/h3>\n<p>Comme son nom l&#8217;indique, ce cours est destin\u00e9 \u00e0 l&#8217;industrie de l&#8217;\u00e9dition. Identifiez votre audience, puis apprenez \u00e0 cr\u00e9er du contenu qui r\u00e9sonnera davantage (et \u00e9valuez vos performances). Et comme nous souhaitons vous accompagner au mieux, nous vous montrerons \u00e9galement comment d\u00e9couvrir de nouvelles audiences, et comment les convertir et les fid\u00e9liser.<\/p>\n<p><a href=\"https:\/\/academy.similarweb.com\/market-research-for-publishers\">Inscrivez-vous \u00e0 notre cours gratuit sur les \u00e9tudes de march\u00e9 \u00e9dition<\/a><\/p>\n<h2><span style=\"font-weight: 400;\">Connaissances am\u00e9lior\u00e9es, croissance dynamis\u00e9e<\/span><\/h2>\n<p>Nous connaissons tous le dicton &#8221; Savoir, c&#8217;est pouvoir &#8221; &#8211; mais chez Similarweb, ce mantra fait partie de notre ADN. Le lancement de notre acad\u00e9mie montre notre engagement envers le succ\u00e8s continu de nos clients gr\u00e2ce \u00e0 l&#8217;apprentissage, \u00e0 la formation et \u00e0 une meilleure compr\u00e9hension de la puissance de l&#8217;intelligence num\u00e9rique.<\/p>\n<p>\u00ab En ces temps \u00e9conomiques difficiles, exploiter la puissance de la recherche, des donn\u00e9es et de l&#8217;analyse concurrentielle est primordial, en particulier dans le monde num\u00e9rique. Nos cours sont enti\u00e8rement gratuits, l&#8217;apprentissage est un \u00e9l\u00e9ment fondamental de l&#8217;entreprise que nous sommes fiers de soutenir.\u00a0\u00bb \u2013 Benjamin Seror, co-fondateur et chef de produit.<\/p>\n<h2><span style=\"font-weight: 400;\">Apprendre, conna\u00eetre, grandir<\/span><\/h2>\n<p>Vous voulez en faire l&#8217;exp\u00e9rience par vous-m\u00eame ? Tous les cours sont gratuits et vous pouvez apprendre \u00e0 votre rythme. Alors, que vous cherchiez \u00e0 rafra\u00eechir vos connaissances ou \u00e0 explorer une nouvelle industrie, rendez-vous dans notre acad\u00e9mie et <a href=\"https:\/\/academy.similarweb.com\/\">inscrivez-vous au cours d\u00e8s aujourd&#8217;hui<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apr\u00e8s des mois (et m\u00eame des ann\u00e9es) de d\u00e9veloppement, Similarweb est ravi d&#8217;annoncer le lancement officiel de sa nouvelle Learning Academy, con\u00e7ue pour devenir la plus grande source en ligne d&#8217;apprentissage exp\u00e9rientiel d&#8217;intelligence num\u00e9rique. Rejoignez l&#8217;aventure ! Objectif : apprendre et grandir Rachel Rix, \u00e0 la t\u00eate de l&#8217;acad\u00e9mie, explique ce qui diff\u00e9rencie l&#8217;exp\u00e9rience d&#8217;apprentissage [&hellip;]<\/p>\n","protected":false},"author":444,"featured_media":136124,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[6730,6702],"tags":[],"class_list":["post-136919","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-announcements","category-updates"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Boostez vos connaissances gr\u00e2ce \u00e0 la nouvelle Similarweb Academy | Similarweb<\/title>\n<meta name=\"description\" content=\"Con\u00e7ue pour devenir la plus grande source en ligne d&#039;apprentissage exp\u00e9rientiel 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