{"id":137162,"date":"2022-10-09T09:59:31","date_gmt":"2022-10-09T09:59:31","guid":{"rendered":"https:\/\/www.similarweb.com\/corp\/?p=137162"},"modified":"2025-07-10T14:31:53","modified_gmt":"2025-07-10T14:31:53","slug":"dmi-oct22-update","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/dmi-oct22-update\/","title":{"rendered":"Celebrate Holiday Campaign Successes With These Marketing Intelligence Updates"},"content":{"rendered":"<p>You\u2019re probably knee-deep in holiday planning and strategizing (us too). Here\u2019s how Similarweb <a href=\"https:\/\/www.similarweb.com\/corp\/web\/\">Web Intelligence\u2019s<\/a> latest updates will make your campaign&#8217;s causes for celebration.<\/p>\n<p>We\u2019ve:<\/p>\n<ul>\n<li aria-level=\"1\"><b>Split organic and paid traffic<\/b> for our mobile view on the <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/marketing-strategy\/marketing-channels\/\">Marketing Channels<\/a> tool<\/li>\n<li aria-level=\"1\">Enhanced <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/zero-click-searches\/\"><strong>Zero-Click<\/strong><\/a> data to show monthly trends<\/li>\n<li aria-level=\"1\">Made <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/marketing-strategy\/competitive-monitoring\/\"><strong>Competitive Trackers<\/strong><\/a> more customizable<\/li>\n<li aria-level=\"1\">Introduced the <b>Keyword Intent<\/b> metric to more <a href=\"https:\/\/www.similarweb.com\/corp\/search\/keyword-research\/\">Keyword Research tools<\/a><\/li>\n<li aria-level=\"1\">Built <b>auto-generating <\/b><a href=\"https:\/\/pro.similarweb.com\/#\/digitalsuite\/acquisition\/keyword\/organic\/search\/999\/3m\/overview?keyword=running%20shoes&amp;mtd=false&amp;webSource=Total\"><b>keyword lists<\/b><\/a><\/li>\n<\/ul>\n<p>Here\u2019s what you need to know.<\/p>\n<h2>New Marketing Channel insights: mobile traffic for both organic and paid search<\/h2>\n<p>Get the full view of mobile web traffic across organic and paid search channels. With the enhanced Marketing Channels tool, you can dive into desktop vs. mobile <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/marketing-strategy\/traffic-share\/\">traffic share<\/a> for both organic and paid traffic.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-137172\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/10\/Marketing-Channels-1.gif\" alt=\"Marketing Channels\" width=\"1240\" height=\"862\" \/><\/p>\n<p><a href=\"https:\/\/pro.similarweb.com\/#\/digitalsuite\/websiteanalysis\/traffic-overview\/*\/999\/3m\/?category=no-category&amp;webSource=Total&amp;key=hertz.com\">Check it out&gt;<\/a><\/p>\n<h2>Zero-Click: discover trends over time<\/h2>\n<p>Now you can explore the Zero-Click trend for any keyword over the previous 12 months.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-137169 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/10\/Keyword-lists.gif\" alt=\"Zero Click\" width=\"1176\" height=\"650\" \/><\/p>\n<p>By viewing Zero-Click trends you can reveal how a search result page has changed over time and assess the potential traffic it drives, depending on season or periodical factors. Qualify keywords for your SEO and <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/sem-ppc\/ppc-strategy\/\">PPC strategy<\/a> by revealing trends that influence real click behavior.<\/p>\n<p><a href=\"https:\/\/pro.similarweb.com\/#\/digitalsuite\/acquisition\/keyword\/organic\/search\/999\/3m\/overview?keyword=bbc&amp;mtd=false&amp;webSource=Total\">Check it out&gt;<\/a><\/p>\n<h2>Customize your Competitive Trackers<\/h2>\n<p>Now you can hone in on the insights that matter, by tailoring the Competitive Tracker feed to only show the channels you want to keep up with.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-137170\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/10\/Competitive-Trackers-1.gif\" alt=\"Competitive Trackers\" width=\"1600\" height=\"777\" \/><\/p>\n<p>You can quickly toggle channels on or off from the redesigned settings page to reduce &#8216;noise&#8217; around your trackers and stay informed on key trends and activities.<\/p>\n<p><a href=\"https:\/\/pro.similarweb.com\/#\/digitalsuite\/competitivetracking\/home\">Check it out&gt;<\/a><\/p>\n<h2>Keyword Search Intent: now available on more features<\/h2>\n<p>Keyword <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/search-intent\/\">Search Intent<\/a> is a powerful metric that helps you understand the reason for a search query. By revealing <i>why<\/i> someone searches for a keyword, you can easily find the best, most relevant keywords to optimize your <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/marketing-strategy\/digital-marketing-strategy\/\">marketing strategy<\/a>.<\/p>\n<p>That\u2019s why we added it to the Keyword Overview and <a href=\"https:\/\/www.similarweb.com\/corp\/search\/features\/keyword-generator\/\">Keyword Generator<\/a>.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-137165\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/10\/Keyword-Intent-1.gif\" alt=\"Search Intent\" width=\"1192\" height=\"750\" \/><\/p>\n<p><a href=\"https:\/\/pro.similarweb.com\/#\/digitalsuite\/acquisition\/findkeywords\/keyword-generator-tool\/running%20shoes\/840\/3m?webSource=Desktop&amp;selectedWidgetTab=1&amp;volumeFromValue=1000&amp;intentsfilter=transactional\">Check it out&gt;<\/a><\/p>\n<h2><b>Auto-create instant Keyword Lists<\/b><\/h2>\n<p>Tired of analyzing individual keywords? It\u2019s time to create a fully-baked keyword list. Instantly.<\/p>\n<p>With the \u201cAuto-create\u201d tool, Similarweb generates six highly relevant keyword suggestions for your list and provides you with another 50 close-match and <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/long-tail-keywords\/\">long-tail keywords<\/a> for you to browse and pick as you please.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-137169 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/10\/Keyword-lists.gif\" alt=\"Keyword Lists\" width=\"1176\" height=\"650\" \/><\/p>\n<p>Analyze any keyword, then click the magic wand icon next to it, and voila! You\u2019ll be building high-value keyword lists for your content team and <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/\">SEO<\/a> partners in no time.<\/p>\n<p><a href=\"https:\/\/pro.similarweb.com\/#\/digitalsuite\/acquisition\/keyword\/organic\/search\/999\/3m\/overview?keyword=running%20shoes&amp;mtd=false&amp;webSource=Total\">Check it out&gt;<\/a><br \/>\nSearch a keyword, then hit the magic wand icon to auto-generate a keyword list.<\/p>\n<h2>Ready to give it a try?<\/h2>\n<p><a href=\"https:\/\/pro.similarweb.com\/\">Log in<\/a> to Similarweb Digital Intelligence and put these new features to the test.<\/p>\n<p>Don\u2019t have access yet? Reach out to your account manager or <a href=\"https:\/\/www.similarweb.com\/corp\/contact-us\/\">contact us<\/a> for more details.<\/p>\n<p>Thanks for reading and see you at the next update.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>You\u2019re probably knee-deep in holiday planning and strategizing (us too). Here\u2019s how Similarweb Web Intelligence\u2019s latest updates will make your campaign&#8217;s causes for celebration. We\u2019ve: Split organic and paid traffic for our mobile view on the Marketing Channels tool Enhanced Zero-Click data to show monthly trends Made Competitive Trackers more customizable Introduced the Keyword Intent [&hellip;]<\/p>\n","protected":false},"author":280,"featured_media":137178,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[6712,6698],"tags":[],"class_list":["post-137162","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-updates","category-updates"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Celebrate Holiday Campaign Successes With These Updates | Similarweb<\/title>\n<meta name=\"description\" content=\"It\u2019s that time of year, again. Your holiday campaigns will become causes to celebrate, with these Marketing Intelligence updates. 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