{"id":137682,"date":"2022-10-14T20:30:19","date_gmt":"2022-10-14T20:30:19","guid":{"rendered":"https:\/\/www.similarweb.com\/corp\/?p=137682"},"modified":"2025-07-15T08:13:48","modified_gmt":"2025-07-15T08:13:48","slug":"just-eat-takeaway","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/insights\/ecommerce-news\/just-eat-takeaway\/","title":{"rendered":"Just Eat Takeaway Defends Its Slice of a Smaller Pie"},"content":{"rendered":"<p>If the pandemic was a feast for food delivery companies, these days companies like Just Eat Takeaway are fighting for a share of a somewhat smaller pie. The online food ordering business has grown substantially, but Just Eat Takeaway brands have lost share in Europe and are still working to build a bigger business in North America.<\/p>\n<h2>Key takeaways<\/h2>\n<ul>\n<li>Just Eat Takeaway <a href=\"https:\/\/www.similarweb.com\/blog\/research\/business-benchmarking\/pageviews\/\">pageviews<\/a> (across multiple domains) accelerated slightly in the third quarter, the first positive shift after five quarters of deceleration, according to Similarweb estimates. Traffic has improved across both North and South Europe as well as for Grubhub and Skipthedishes. However, UK traffic was essentially unchanged from the prior quarter.<\/li>\n<li>Competition in Europe has intensified, causing Just Eat Takeaway to lose 5% of its <a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/market-share-guide\/\">market share<\/a> in the past 12 months. Although Just Eat continues to control more than half of the food delivery traffic from European Union countries, smaller competitors including Delivery Hero, Deliveroo, UberEats, and Wolt (now part of DoorDash) have gained share.<\/li>\n<li>Just Eat bought its way into the U.S. market with the acquisition of Grubhub and its Seamless subsidiary in 2021, but those brands continue to lag significantly behind DoorDash (see related <a href=\"https:\/\/www.similarweb.com\/blog\/insights\/ecommerce-news\/doordash-wolt\/\">report on DoorDash<\/a>). Grubhub has yet to show it can capitalize on a new Amazon Prime partnership.<\/li>\n<\/ul>\n<h2>How the traffic adds up<\/h2>\n<p><img decoding=\"async\" class=\"alignnone wp-image-137677 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/10\/just_eat_1.png\" alt=\"Chart: Traffic to Just Eat Takeaway domains\" width=\"1200\" height=\"742\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/10\/just_eat_1.png 1200w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/10\/just_eat_1-300x186.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/10\/just_eat_1-1024x633.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/10\/just_eat_1-768x475.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/10\/just_eat_1-512x317.png 512w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>If we sum up all of that traffic and look at year-over-year change, we see the problem Just Eat Takeaway faces. The tremendous growth that food delivery enjoyed during the pandemic has given way to a tighter market of price sensitivity due to cost of living increases, particularly in the U.K. and Europe.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-137678 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/10\/just_eat_2.png\" alt=\"Chart: Combined traffic to Just Eat Takeaway domains\" width=\"1200\" height=\"742\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/10\/just_eat_2.png 1200w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/10\/just_eat_2-300x186.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/10\/just_eat_2-1024x633.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/10\/just_eat_2-768x475.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/10\/just_eat_2-512x317.png 512w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>Although some brands such as <a href=\"https:\/\/www.similarweb.com\/website\/takeaway.com\/\">takeaway.com<\/a> are seeing growth, on a year-over-year basis, traffic has been trending lower since mid-2021 \u2013 down by double digits for the past six months.<\/p>\n<h2>Grubhub\u2019s opportunity with Amazon Prime members<\/h2>\n<p>In July, Just Eat Takeaway\u2019s lead U.S. brand Grubhub announced a deal with Amazon for no-fee food delivery for Amazon Prime members. Called Grubhub+, the service gave Grubhub access to a large pool of potential customers \u2013 but that potential does not yet seem to have translated into a large surge of business.<\/p>\n<p>&#8220;While Grubhub partnered with Amazon earlier this year in hopes of broadening its customer base, segment traffic to the partnership page increased significantly \u2013 but the traffic was fleeting,&#8221; said Hali Levine, an analyst with the <a href=\"https:\/\/www.similarweb.com\/corp\/stocks\/\">Similarweb Stock Intelligence<\/a> team.<\/p>\n<p>Here is what we see for the segment of <a href=\"https:\/\/www.similarweb.com\/website\/grubhub.com\/\">Grubhub web traffic<\/a> attributable to the Amazon Prime \/ Grubhub+ partnership.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-137679 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/10\/just_eat_3.png\" alt=\"Chart: Traffic related to the Amazon Prime \/ Grubhub+ partnership\" width=\"1200\" height=\"742\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/10\/just_eat_3.png 1200w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/10\/just_eat_3-300x186.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/10\/just_eat_3-1024x633.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/10\/just_eat_3-768x475.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/10\/just_eat_3-512x317.png 512w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<h2>Grubhub has a search lead to build on<\/h2>\n<p>Grubhub also leads in search traffic related to keywords like \u201cfood delivery.\u201d<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-137681 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/10\/just_eat_4.png\" alt=\"Search traffic ranking\" width=\"745\" height=\"243\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/10\/just_eat_4.png 745w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/10\/just_eat_4-300x98.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/10\/just_eat_4-512x167.png 512w\" sizes=\"(max-width: 745px) 100vw, 745px\" \/><\/p>\n<p><em>\u201cFood delivery\u201d search, U.S.<\/em><\/p>\n<p>So far, however, Grubhub has not converted its advantages into a significant increase in traffic. UberEats has been advertising heavily and its traffic is climbing but still a fraction of what DoorDash enjoys. In September, <a href=\"https:\/\/www.similarweb.com\/website\/doordash.com\/\">doordash.com received 58.3 million visits<\/a> compared with 22.8 million for grubhub.com and 16.1 million for <a href=\"https:\/\/www.similarweb.com\/website\/ubereats.com\/\">ubereats.com<\/a> from within the U.S. Grubhub also does business as <a href=\"https:\/\/www.similarweb.com\/website\/seamless.com\/\">seamless.com<\/a>, which attracted another 4.4 million visits in September in the U.S.<\/p>\n<p>Grubhub\u2019s challenges have left some investors wondering if Just Eat\u2019s opportunity in the U.S. is skinnier than management had hoped.<\/p>\n<p><em>The Similarweb Insights &amp; Communications team is available to pull additional or updated data on request for the news media (journalists are invited to write to <a href=\"mailto:press@similarweb.com\" target=\"_blank\" rel=\"noopener\">press@similarweb.com<\/a>). When citing our data, please reference Similarweb as the source and link back to the most relevant blog post or <a href=\"https:\/\/www.similarweb.com\/blog\/insights\/\">similarweb.com\/blog\/insights\/<\/a>.<\/em><\/p>\n<p><a href=\"https:\/\/support.similarweb.com\/hc\/en-us\/articles\/360001631538-Similarweb-Data-Methodology\"><strong>Methodology<\/strong><\/a><\/p>\n<p><strong>Disclaimer:<\/strong> All data, reports and other materials provided or made available by Similarweb are based on data obtained from third parties, including estimations and extrapolations based on such data. Similarweb shall not be responsible for the accuracy of the materials and shall have no liability for any decision by any third party based in whole or in part on the materials.<\/p>\n<p>Photo by <a href=\"https:\/\/unsplash.com\/@crispinto?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\">Cristiano Pinto<\/a> on <a href=\"https:\/\/unsplash.com\/s\/photos\/food-delivery?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\">Unsplash<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If the pandemic was a feast for food delivery companies, these days companies like Just Eat Takeaway are fighting for a share of a somewhat smaller pie. The online food ordering business has grown substantially, but Just Eat Takeaway brands have lost share in Europe and are still working to build a bigger business in [&hellip;]<\/p>\n","protected":false},"author":441,"featured_media":137696,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[8272,7892],"tags":[],"class_list":["post-137682","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce-news","category-insights"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Just Eat Takeaway Defends Its Slice of a Smaller Pie | Similarweb<\/title>\n<meta name=\"description\" content=\"If the pandemic was a feast for food delivery companies, these days companies like Just Eat Takeaway are fighting for a share of a somewhat smaller pie.\" \/>\n<meta name=\"robots\" content=\"max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.similarweb.com\/blog\/insights\/ecommerce-news\/just-eat-takeaway\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"David F. Carr\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/insights\/ecommerce-news\/just-eat-takeaway\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/insights\/ecommerce-news\/just-eat-takeaway\/\"},\"author\":{\"name\":\"David F. Carr\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/#\/schema\/person\/88a1c371bedf9ca0167e026f38ed11d8\"},\"headline\":\"Just Eat Takeaway Defends Its Slice of a Smaller Pie\",\"datePublished\":\"2022-10-14T20:30:19+00:00\",\"dateModified\":\"2025-07-15T08:13:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/insights\/ecommerce-news\/just-eat-takeaway\/\"},\"wordCount\":673,\"publisher\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/insights\/ecommerce-news\/just-eat-takeaway\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/10\/food-delivery-cristiano-pinto-2lWGQ02DGL8-unsplash.jpg\",\"articleSection\":[\"Ecommerce News\",\"Insights\"],\"inLanguage\":\"\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/insights\/ecommerce-news\/just-eat-takeaway\/\",\"url\":\"https:\/\/www.similarweb.com\/blog\/insights\/ecommerce-news\/just-eat-takeaway\/\",\"name\":\"Just Eat Takeaway Defends Its Slice of a Smaller Pie | Similarweb\",\"isPartOf\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/insights\/ecommerce-news\/just-eat-takeaway\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/insights\/ecommerce-news\/just-eat-takeaway\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/10\/food-delivery-cristiano-pinto-2lWGQ02DGL8-unsplash.jpg\",\"datePublished\":\"2022-10-14T20:30:19+00:00\",\"dateModified\":\"2025-07-15T08:13:48+00:00\",\"description\":\"If the pandemic was a feast for food delivery companies, these days companies like Just Eat Takeaway are fighting for a share of a somewhat smaller pie.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/insights\/ecommerce-news\/just-eat-takeaway\/#breadcrumb\"},\"inLanguage\":\"\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.similarweb.com\/blog\/insights\/ecommerce-news\/just-eat-takeaway\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/insights\/ecommerce-news\/just-eat-takeaway\/#primaryimage\",\"url\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/10\/food-delivery-cristiano-pinto-2lWGQ02DGL8-unsplash.jpg\",\"contentUrl\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/10\/food-delivery-cristiano-pinto-2lWGQ02DGL8-unsplash.jpg\",\"width\":1920,\"height\":1161,\"caption\":\"food delivery\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/insights\/ecommerce-news\/just-eat-takeaway\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.similarweb.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Just Eat Takeaway Defends Its Slice of a Smaller Pie\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/#website\",\"url\":\"https:\/\/www.similarweb.com\/blog\/\",\"name\":\"Similarweb\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.similarweb.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/#organization\",\"name\":\"Similarweb\",\"url\":\"https:\/\/www.similarweb.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/03\/1587374135933.png\",\"contentUrl\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/03\/1587374135933.png\",\"width\":200,\"height\":200,\"caption\":\"Similarweb\"},\"image\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/Similarweb\",\"https:\/\/x.com\/Similarweb\",\"https:\/\/www.youtube.com\/channel\/UCVCI01HR6iB4AA4ChW08cvQ\",\"https:\/\/www.instagram.com\/similarwebinsights\/\",\"https:\/\/www.linkedin.com\/company\/similarweb\",\"https:\/\/en.wikipedia.org\/wiki\/Similarweb\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/#\/schema\/person\/88a1c371bedf9ca0167e026f38ed11d8\",\"name\":\"David F. Carr\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/03\/david-sky.jpg\",\"contentUrl\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/03\/david-sky.jpg\",\"caption\":\"David F. Carr\"},\"description\":\"David F. Carr is Editor, Insights News &amp; Research, at Similarweb. He regularly covers topics including social media, digital advertising, and the explosion of interest in generative AI tech like ChatGPT. David has been writing about web trends and technologies since he was an editor at Internet World magazine in the mid-1990s. His areas of expertise include social media, collaboration and community technologies, healthcare IT and edtech, and he is the author of Social Collaboration for Dummies. You can connect with him on LinkedIn and follow him on Twitter.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/davidfcarr\/\",\"https:\/\/x.com\/https:\/\/x.com\/davidfcarr\/\"],\"url\":\"https:\/\/www.similarweb.com\/blog\/author\/david-carr\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Just Eat Takeaway Defends Its Slice of a Smaller Pie | Similarweb","description":"If the pandemic was a feast for food delivery companies, these days companies like Just Eat Takeaway are fighting for a share of a somewhat smaller pie.","robots":{"max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.similarweb.com\/blog\/insights\/ecommerce-news\/just-eat-takeaway\/","twitter_misc":{"Written by":"David F. Carr","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.similarweb.com\/blog\/insights\/ecommerce-news\/just-eat-takeaway\/#article","isPartOf":{"@id":"https:\/\/www.similarweb.com\/blog\/insights\/ecommerce-news\/just-eat-takeaway\/"},"author":{"name":"David F. Carr","@id":"https:\/\/www.similarweb.com\/blog\/#\/schema\/person\/88a1c371bedf9ca0167e026f38ed11d8"},"headline":"Just Eat Takeaway Defends Its Slice of a Smaller Pie","datePublished":"2022-10-14T20:30:19+00:00","dateModified":"2025-07-15T08:13:48+00:00","mainEntityOfPage":{"@id":"https:\/\/www.similarweb.com\/blog\/insights\/ecommerce-news\/just-eat-takeaway\/"},"wordCount":673,"publisher":{"@id":"https:\/\/www.similarweb.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.similarweb.com\/blog\/insights\/ecommerce-news\/just-eat-takeaway\/#primaryimage"},"thumbnailUrl":"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/10\/food-delivery-cristiano-pinto-2lWGQ02DGL8-unsplash.jpg","articleSection":["Ecommerce News","Insights"],"inLanguage":""},{"@type":"WebPage","@id":"https:\/\/www.similarweb.com\/blog\/insights\/ecommerce-news\/just-eat-takeaway\/","url":"https:\/\/www.similarweb.com\/blog\/insights\/ecommerce-news\/just-eat-takeaway\/","name":"Just Eat Takeaway Defends Its Slice of a Smaller Pie | Similarweb","isPartOf":{"@id":"https:\/\/www.similarweb.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.similarweb.com\/blog\/insights\/ecommerce-news\/just-eat-takeaway\/#primaryimage"},"image":{"@id":"https:\/\/www.similarweb.com\/blog\/insights\/ecommerce-news\/just-eat-takeaway\/#primaryimage"},"thumbnailUrl":"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/10\/food-delivery-cristiano-pinto-2lWGQ02DGL8-unsplash.jpg","datePublished":"2022-10-14T20:30:19+00:00","dateModified":"2025-07-15T08:13:48+00:00","description":"If the pandemic was a feast for food delivery companies, these days companies like Just Eat Takeaway are fighting for a share of a somewhat smaller pie.","breadcrumb":{"@id":"https:\/\/www.similarweb.com\/blog\/insights\/ecommerce-news\/just-eat-takeaway\/#breadcrumb"},"inLanguage":"","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.similarweb.com\/blog\/insights\/ecommerce-news\/just-eat-takeaway\/"]}]},{"@type":"ImageObject","inLanguage":"","@id":"https:\/\/www.similarweb.com\/blog\/insights\/ecommerce-news\/just-eat-takeaway\/#primaryimage","url":"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/10\/food-delivery-cristiano-pinto-2lWGQ02DGL8-unsplash.jpg","contentUrl":"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/10\/food-delivery-cristiano-pinto-2lWGQ02DGL8-unsplash.jpg","width":1920,"height":1161,"caption":"food delivery"},{"@type":"BreadcrumbList","@id":"https:\/\/www.similarweb.com\/blog\/insights\/ecommerce-news\/just-eat-takeaway\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.similarweb.com\/"},{"@type":"ListItem","position":2,"name":"Just Eat Takeaway Defends Its Slice of a Smaller Pie"}]},{"@type":"WebSite","@id":"https:\/\/www.similarweb.com\/blog\/#website","url":"https:\/\/www.similarweb.com\/blog\/","name":"Similarweb","description":"","publisher":{"@id":"https:\/\/www.similarweb.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.similarweb.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":""},{"@type":"Organization","@id":"https:\/\/www.similarweb.com\/blog\/#organization","name":"Similarweb","url":"https:\/\/www.similarweb.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"","@id":"https:\/\/www.similarweb.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/03\/1587374135933.png","contentUrl":"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/03\/1587374135933.png","width":200,"height":200,"caption":"Similarweb"},"image":{"@id":"https:\/\/www.similarweb.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Similarweb","https:\/\/x.com\/Similarweb","https:\/\/www.youtube.com\/channel\/UCVCI01HR6iB4AA4ChW08cvQ","https:\/\/www.instagram.com\/similarwebinsights\/","https:\/\/www.linkedin.com\/company\/similarweb","https:\/\/en.wikipedia.org\/wiki\/Similarweb"]},{"@type":"Person","@id":"https:\/\/www.similarweb.com\/blog\/#\/schema\/person\/88a1c371bedf9ca0167e026f38ed11d8","name":"David F. Carr","image":{"@type":"ImageObject","inLanguage":"","@id":"https:\/\/www.similarweb.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/03\/david-sky.jpg","contentUrl":"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/03\/david-sky.jpg","caption":"David F. Carr"},"description":"David F. Carr is Editor, Insights News &amp; Research, at Similarweb. He regularly covers topics including social media, digital advertising, and the explosion of interest in generative AI tech like ChatGPT. David has been writing about web trends and technologies since he was an editor at Internet World magazine in the mid-1990s. His areas of expertise include social media, collaboration and community technologies, healthcare IT and edtech, and he is the author of Social Collaboration for Dummies. You can connect with him on LinkedIn and follow him on Twitter.","sameAs":["https:\/\/www.linkedin.com\/in\/davidfcarr\/","https:\/\/x.com\/https:\/\/x.com\/davidfcarr\/"],"url":"https:\/\/www.similarweb.com\/blog\/author\/david-carr\/"}]}},"lang":"en","translations":{"en":137682},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/posts\/137682","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/users\/441"}],"replies":[{"embeddable":true,"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/comments?post=137682"}],"version-history":[{"count":3,"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/posts\/137682\/revisions"}],"predecessor-version":[{"id":204528,"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/posts\/137682\/revisions\/204528"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/media\/137696"}],"wp:attachment":[{"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/media?parent=137682"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/categories?post=137682"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/tags?post=137682"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}