{"id":138542,"date":"2022-10-27T12:24:23","date_gmt":"2022-10-27T12:24:23","guid":{"rendered":"https:\/\/www.similarweb.com\/corp\/?p=138542"},"modified":"2025-03-30T13:13:19","modified_gmt":"2025-03-30T13:13:19","slug":"keywords-by-industry","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/keywords-by-industry\/","title":{"rendered":"Keywords by Industry: The Top Traffic-Driving Terms for Every Industry"},"content":{"rendered":"

Did you know ‘AirBnB’ is the most searched keyword in the hotel industry and<\/i> in the entire travel & tourism industry? That’s quite remarkable because, after all, the site offers accommodation without any additional travel-related services.<\/p>\n

And did you also know in the fashion industry, brands receive between 20%-40% of traffic via paid search for targeted keywords? But the keyword ‘Zara’ bucks that trend with 98% organic traffic.<\/p>\n

These are the kinds of noteworthy insights you get when you zero in on your industry when you do keyword research<\/a>.<\/p>\n

We’ve used Similarweb keywords by industry feature to extract the 20 most-searched keywords in top industries. The key takeaway: brand names are dominating the web. In every industry, the top brand names are also the top traffic-driving keywords. <\/b><\/p>\n

Let’s look at some prominent industry sectors and their top keywords.<\/b>
\n

\n
\n
\n

Find the Best Keywords for Your Industry<\/p>\n

Discover what\u2019s relevant, specific and competitive in your market now.<\/p>\n

\n Try Similarweb free<\/a>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/p>\n

Keywords by industry<\/h2>\n

If there\u2019s one thing you\u2019ll take away from this article, it\u2019s that brands dominate the industries and search. No matter which sector we checked, the top keywords are almost always the top brands. Luckily, with the Similarweb keywords by industry tool, you can filter out the branded keywords and see what else is trending.<\/p>\n

Top hotel industry keywords<\/h3>\n

When looking at the entire tourism industry, you learn something about search behavior. We see searchers mostly check accommodation and flights separately rather than exploring combined vacation packages.<\/p>\n

Therefore, rather than covering the entire travel and tourism industry, we made the same separation: Accommodation and Hotels in one list and Air Travel in a separate one. You’ll see which keywords are most searched<\/a> in these categories in the US in 2022.<\/p>\n

At first glance, it looks like travelers in the US are keen on private, alternative accommodation and less interested in traditional hotels. But when you consider competition, the picture changes. There are a lot more hotel chains than sites offering private accommodation.<\/p>\n

Nevertheless, Airbnb grabs an overwhelming amount of search traffic.<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
<\/td>\nTop Keywords in the Hotel Industry<\/b><\/th>\n<\/tr>\n
<\/td>\nSearch terms<\/b><\/td>\nAv. monthly volume<\/b><\/td>\nOrganic<\/b><\/td>\nPaid<\/b><\/td>\nTraffic Leader<\/b><\/td>\n<\/tr>\n
1<\/td>\nairbnb<\/td>\n7,256,700<\/td>\n66.90%<\/td>\n33.10%<\/td>\nairbnb.com<\/a><\/td>\n<\/tr>\n
2<\/td>\nexpedia<\/td>\n3,190,330<\/td>\n85.26%<\/td>\n14.74%<\/td>\nexpedia.com<\/a><\/td>\n<\/tr>\n
3<\/td>\nvrbo<\/td>\n1,970,730<\/td>\n71.09%<\/td>\n28.91%<\/td>\nvrbo.com<\/a><\/td>\n<\/tr>\n
4<\/td>\nair bnb<\/td>\n805,660<\/td>\n66.06%<\/td>\n33.94%<\/td>\nairbnb.com<\/a><\/td>\n<\/tr>\n
5<\/td>\nhotels<\/td>\n760,250<\/td>\n59.29%<\/td>\n40.71%<\/td>\nhotels.com<\/a><\/td>\n<\/tr>\n
6<\/td>\ncostco travel<\/td>\n728,330<\/td>\n99.59%<\/td>\n0.41%<\/td>\ncostcotravel.com<\/a><\/td>\n<\/tr>\n
7<\/td>\nmarriott<\/td>\n656,720<\/td>\n63.20%<\/td>\n36.80%<\/td>\nmarriott.com<\/a><\/td>\n<\/tr>\n
8<\/td>\nbooking<\/td>\n511,740<\/td>\n46.19%<\/td>\n53.81%<\/td>\nbooking.com<\/a><\/td>\n<\/tr>\n
9<\/td>\ngreat wolf lodge<\/td>\n456,830<\/td>\n94.06%<\/td>\n5.94%<\/td>\ngreatwolf.com<\/a><\/td>\n<\/tr>\n
10<\/td>\nhilton<\/td>\n438,090<\/td>\n64.27%<\/td>\n35.73%<\/td>\nhilton.com<\/a><\/td>\n<\/tr>\n
11<\/td>\nmarriott bonvoy<\/td>\n420,530<\/td>\n58.10%<\/td>\n41.90%<\/td>\nmarriott.com<\/a><\/td>\n<\/tr>\n
12<\/td>\nhilton honors<\/td>\n369,790<\/td>\n71.11%<\/td>\n28.89%<\/td>\nhilton.com<\/a><\/td>\n<\/tr>\n
13<\/td>\nhyatt<\/td>\n243,540<\/td>\n67.24%<\/td>\n32.76%<\/td>\nhyatt.com<\/a><\/td>\n<\/tr>\n
14<\/td>\nchoice hotels<\/td>\n242,610<\/td>\n63.10%<\/td>\n36.90%<\/td>\nchoicehotels.com<\/a><\/td>\n<\/tr>\n
15<\/td>\ntrivago<\/td>\n235,130<\/td>\n67.52%<\/td>\n32.48%<\/td>\ntrivago.com<\/a><\/td>\n<\/tr>\n
16<\/td>\nihg<\/td>\n231,340<\/td>\n50.37%<\/td>\n49.63%<\/td>\nihg.com<\/a><\/td>\n<\/tr>\n
17<\/td>\nbooking.com<\/td>\n206,410<\/td>\n66.16%<\/td>\n33.84%<\/td>\nbooking.com<\/a><\/td>\n<\/tr>\n
18<\/td>\nwyndham<\/td>\n206,010<\/td>\n69.33%<\/td>\n30.67%<\/td>\nwyndhamhotels.com<\/a><\/td>\n<\/tr>\n
19<\/td>\nbest western<\/td>\n202,190<\/td>\n62.11%<\/td>\n37.89%<\/td>\nbestwestern.com<\/a><\/td>\n<\/tr>\n
20<\/td>\nhotels.com<\/td>\n156,360<\/td>\n77.47%<\/td>\n22.53%<\/td>\nhotels.com<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Note that about a third of the traffic in this industry comes from paid search, which is relatively high, and the rest is organic.<\/p>\n

Check out lines one and four: With Similarweb, you receive data for exact keywords. We do not combine similar terms, such as ‘airbnb’ and ‘air bnb’, which makes for exceptionally high granularity and research accuracy.<\/p>\n

Did we mention that brands dominate the search space? Well, we can\u2019t stress that enough. In this industry, it\u2019s the online brands that seize the biggest traffic chunk. The only non-branded keyword in position 5 is \u2018hotels\u2019, and even that\u2019s the name of a website. The next is \u2018hotels near me\u2019 in position 35 and \u2018hotel tonight\u2019 in position 44. They are noteworthy, especially for local SEO.<\/p>\n

Top air travel industry keywords<\/h3>\n

The first thing to notice is the ratio between organic and paid searches. The share of paid search is significantly lower than in the hotel industry. Strikingly, the traffic generated by the most searched keyword, ‘American airlines,’ is 99.99% organic.<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
<\/td>\nTop Keywords in the Air Travel Industry<\/b><\/th>\n<\/tr>\n
<\/td>\nSearch terms<\/b><\/td>\nAv. monthly volume<\/b><\/td>\nOrganic<\/b><\/td>\nPaid<\/b><\/td>\nTraffic Leader<\/b><\/td>\n<\/tr>\n
1<\/td>\namerican airlines<\/td>\n4,939,300<\/td>\n99.99%<\/td>\n0.01%<\/td>\naa.com<\/a><\/td>\n<\/tr>\n
2<\/td>\nsouthwest airlines<\/td>\n4,835,070<\/td>\n86.79%<\/td>\n13.21%<\/td>\nsouthwest.com<\/a><\/td>\n<\/tr>\n
3<\/td>\nunited airlines<\/td>\n3,650,300<\/td>\n89.94%<\/td>\n10.06%<\/td>\nunited.com<\/a><\/td>\n<\/tr>\n
4<\/td>\nspirit airlines<\/td>\n2,222,830<\/td>\n97.85%<\/td>\n2.15%<\/td>\nspirit.com<\/a><\/td>\n<\/tr>\n
5<\/td>\ndelta<\/td>\n1,964,910<\/td>\n86.76%<\/td>\n13.24%<\/td>\ndelta.com<\/a><\/td>\n<\/tr>\n
6<\/td>\ndelta airlines<\/td>\n1,730,630<\/td>\n85.81%<\/td>\n14.19%<\/td>\ndelta.com<\/a><\/td>\n<\/tr>\n
7<\/td>\nalaska airlines<\/td>\n1,709,710<\/td>\n75.29%<\/td>\n24.71%<\/td>\nalaskaair.com<\/a><\/td>\n<\/tr>\n
8<\/td>\nfrontier airlines<\/td>\n1,677,290<\/td>\n97.95%<\/td>\n2.05%<\/td>\nflyfrontier.com<\/a><\/td>\n<\/tr>\n
9<\/td>\njetblue<\/td>\n1,524,460<\/td>\n83.18%<\/td>\n16.82%<\/td>\njetblue.com<\/a><\/td>\n<\/tr>\n
10<\/td>\nsouthwest<\/td>\n1,499,210<\/td>\n87.79%<\/td>\n12.21%<\/td>\nsouthwest.com<\/a><\/td>\n<\/tr>\n
11<\/td>\ncheapoair<\/td>\n972,470<\/td>\n60.08%<\/td>\n39.92%<\/td>\ncheapoair.com<\/a><\/td>\n<\/tr>\n
12<\/td>\nskyscanner<\/td>\n930,780<\/td>\n98.57%<\/td>\n1.43%<\/td>\nskyscanner.com<\/a><\/td>\n<\/tr>\n
13<\/td>\nallegiant<\/td>\n709,760<\/td>\n76.40%<\/td>\n23.60%<\/td>\nallegiantair.com<\/a><\/td>\n<\/tr>\n
14<\/td>\namerican<\/td>\n702,410<\/td>\n99.68%<\/td>\n0.32%<\/td>\naa.com<\/a><\/td>\n<\/tr>\n
15<\/td>\nqatar airways<\/td>\n646,420<\/td>\n61.96%<\/td>\n38.04%<\/td>\nqatarairways.com<\/a><\/td>\n<\/tr>\n
16<\/td>\naa<\/td>\n526,230<\/td>\n87.83%<\/td>\n12.17%<\/td>\naa.com<\/a><\/td>\n<\/tr>\n
17<\/td>\nunited<\/td>\n458,130<\/td>\n88.24%<\/td>\n11.76%<\/td>\nunited.com<\/a><\/td>\n<\/tr>\n
18<\/td>\nbritish airways<\/td>\n411,710<\/td>\n72.08%<\/td>\n27.92%<\/td>\nbritishairways.com<\/a><\/td>\n<\/tr>\n
19<\/td>\nallegiant air<\/td>\n404,500<\/td>\n79.29%<\/td>\n20.71%<\/td>\nallegiantair.com<\/a><\/td>\n<\/tr>\n
20<\/td>\nhawaiian airlines<\/td>\n394,250<\/td>\n99.92%<\/td>\n0.08%<\/td>\nhawaiianairlines.com<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

You may wonder where popular flight tracking sites come in on this list. \u2018FlightAware\u2019 appears in position 26, followed by \u2018Flight tracker\u2019 in place 28.<\/p>\n

And what about non-branded terms? Besides \u2018flights\u2019, \u2018cheap flights\u2019, \u2018cheap tickets\u2019, and \u2018airline tickets, the keywords lack significant search volume.<\/p>\n

Ecommerce and retail industry keywords<\/h3>\n

In the COVID-year 2020, ecommerce turned into a fierce competitor for retailers and grabbed substantial portions of the markets. The retail industry had to adapt quickly, and many stores established an impressive online presence. Some of the big names have made it into the top list for top ecommerce keywords.<\/p>\n

As for the top ranks, there are no surprises in this category. Amazon dominates the ecommerce and shopping space. The search volume for ‘amazon’ as a keyword is almost four times that of eBay, which is next in line.<\/p>\n

Here’s an intriguing finding specific to this industry: Branded keywords don’t necessarily drive the highest traffic to the brand itself. Compare the keyword with the traffic leader for the keywords. The traffic leader is the URL that receives the highest traffic share<\/a> for this keyword in the industry.<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
<\/td>\nTop Keywords in the eCommerce and Shopping Industry<\/b><\/th>\n<\/tr>\n
<\/td>\nSearch terms<\/b><\/td>\nAv. monthly volume<\/b><\/td>\nOrganic<\/b><\/td>\nPaid<\/b><\/td>\nTraffic Leader<\/b><\/td>\n<\/tr>\n
1<\/td>\namazon<\/td>\n68,749,780<\/td>\n74.04%<\/td>\n25.96%<\/td>\namazon.com<\/a><\/td>\n<\/tr>\n
2<\/td>\nebay<\/td>\n17,206,730<\/td>\n99.61%<\/td>\n0.39%<\/td>\nebay.com<\/a><\/td>\n<\/tr>\n
3<\/td>\ntarget<\/td>\n14,664,680<\/td>\n96.22%<\/td>\n3.78%<\/td>\ntarget.com<\/a><\/td>\n<\/tr>\n
4<\/td>\nwalmart<\/td>\n13,984,330<\/td>\n75.03%<\/td>\n24.97%<\/td>\nwalmart.com<\/a><\/td>\n<\/tr>\n
5<\/td>\ncraigslist<\/td>\n13,060,010<\/td>\n100.00%<\/td>\n0.00%<\/td>\ncraigslist.org<\/a><\/td>\n<\/tr>\n
6<\/td>\namazon prime<\/td>\n11,926,600<\/td>\n75.49%<\/td>\n24.51%<\/td>\namazon.com<\/a><\/td>\n<\/tr>\n
7<\/td>\ncostco<\/td>\n9,833,520<\/td>\n99.86%<\/td>\n0.14%<\/td>\ncostco.com<\/a><\/td>\n<\/tr>\n
8<\/td>\netsy<\/td>\n9,530,720<\/td>\n61.64%<\/td>\n38.36%<\/td>\netsy.com<\/a><\/td>\n<\/tr>\n
9<\/td>\nwayfair<\/td>\n3,962,900<\/td>\n69.56%<\/td>\n30.44%<\/td>\nwayfair.com<\/a><\/td>\n<\/tr>\n
10<\/td>\nmichaels<\/td>\n3,658,420<\/td>\n77.65%<\/td>\n22.35%<\/td>\nmichaels.com<\/a><\/td>\n<\/tr>\n
11<\/td>\nprime video<\/td>\n3,343,890<\/td>\n72.98%<\/td>\n27.02%<\/td>\namazon.com<\/a><\/td>\n<\/tr>\n
12<\/td>\namazon prime video<\/td>\n3,232,430<\/td>\n73.95%<\/td>\n26.05%<\/td>\namazon.com<\/a><\/td>\n<\/tr>\n
13<\/td>\nkohls<\/td>\n3,133,070<\/td>\n74.76%<\/td>\n25.24%<\/td>\nkohls.com<\/a><\/td>\n<\/tr>\n
14<\/td>\nbed bath and beyond<\/td>\n3,013,230<\/td>\n77.47%<\/td>\n22.53%<\/td>\nbedbathandbeyond.com<\/a><\/td>\n<\/tr>\n
15<\/td>\nbarnes and noble<\/td>\n2,822,000<\/td>\n99.95%<\/td>\n0.05%<\/td>\nbarnesandnoble.com<\/a><\/td>\n<\/tr>\n
16<\/td>\nticketmaster<\/td>\n2,383,340<\/td>\n66.30%<\/td>\n33.70%<\/td>\nticketmaster.com<\/a><\/td>\n<\/tr>\n
17<\/td>\nqvc<\/td>\n2,167,650<\/td>\n80.25%<\/td>\n19.75%<\/td>\nqvc.com<\/a><\/td>\n<\/tr>\n
18<\/td>\naliexpress<\/td>\n2,142,360<\/td>\n76.86%<\/td>\n23.14%<\/td>\naliexpress.com<\/a><\/td>\n<\/tr>\n
19<\/td>\nsam’s club<\/td>\n2,056,850<\/td>\n73.20%<\/td>\n26.80%<\/td>\ntractorsupply.com<\/a><\/td>\n<\/tr>\n
20<\/td>\nsams club<\/td>\n1,915,120<\/td>\n80.70%<\/td>\n19.30%<\/td>\nsamsclub.com<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

We wanted to see how this list would look if we removed all the brand keywords. What keywords drive traffic in the ecommerce industry, other than the big, popular brand names, and who gets the most traffic from those?<\/p>\n

The outcome was interesting, but not in the way you might expect. When people aren\u2019t searching brand websites they are searching branded products. We learn that most of the traffic to Amazon comes from people looking for Amazon\u2019s branded products or other brand products.<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
<\/td>\nTop Non-Branded Keywords in the eCommerce Industry<\/b><\/th>\n<\/tr>\n
<\/td>\nSearch terms<\/b><\/td>\nAv. monthly volume<\/b><\/td>\nOrganic<\/b><\/td>\nPaid<\/b><\/td>\nTraffic Leader<\/b><\/td>\n<\/tr>\n
1<\/td>\nprime video<\/td>\n3,343,890<\/td>\n72.98%<\/td>\n27.02%<\/td>\namazon.com<\/a><\/td>\n<\/tr>\n
2<\/td>\nps5<\/td>\n3,011,890<\/td>\n54.51%<\/td>\n45.49%<\/td>\nwalmart.com<\/a><\/td>\n<\/tr>\n
3<\/td>\nnintendo switch<\/td>\n1,743,740<\/td>\n21.18%<\/td>\n78.82%<\/td>\nnintendo.com<\/a><\/td>\n<\/tr>\n
4<\/td>\nxbox series x<\/td>\n1,663,630<\/td>\n38.12%<\/td>\n61.88%<\/td>\nxbox.com<\/a><\/td>\n<\/tr>\n
5<\/td>\nplaystation 5<\/td>\n1,034,340<\/td>\n53.60%<\/td>\n46.40%<\/td>\nplaystation.com<\/a><\/td>\n<\/tr>\n
6<\/td>\nprime gaming<\/td>\n795,790<\/td>\n88.88%<\/td>\n11.12%<\/td>\namazon.com<\/a><\/td>\n<\/tr>\n
7<\/td>\nairpods pro<\/td>\n670,680<\/td>\n42.91%<\/td>\n57.09%<\/td>\napple.com<\/a><\/td>\n<\/tr>\n
8<\/td>\nprime<\/td>\n486,610<\/td>\n82.01%<\/td>\n17.99%<\/td>\namazon.com<\/a><\/td>\n<\/tr>\n
9<\/td>\nkindle<\/td>\n455,480<\/td>\n56.97%<\/td>\n43.03%<\/td>\namazon.com<\/a><\/td>\n<\/tr>\n
10<\/td>\naws<\/td>\n369,130<\/td>\n69.96%<\/td>\n30.04%<\/td>\namazon.com<\/a><\/td>\n<\/tr>\n
11<\/td>\nfreevee<\/td>\n232,450<\/td>\n61.95%<\/td>\n38.05%<\/td>\namazon.com<\/a><\/td>\n<\/tr>\n
12<\/td>\nkindle unlimited<\/td>\n202,940<\/td>\n57.58%<\/td>\n42.42%<\/td>\namazon.com<\/a><\/td>\n<\/tr>\n
13<\/td>\nprime day<\/td>\n200,080<\/td>\n77.46%<\/td>\n22.54%<\/td>\namazon.com<\/a><\/td>\n<\/tr>\n
14<\/td>\nprime video login<\/td>\n118,130<\/td>\n90.40%<\/td>\n9.60%<\/td>\namazon.com<\/a><\/td>\n<\/tr>\n
15<\/td>\nprimevideo<\/td>\n117,430<\/td>\n69.28%<\/td>\n30.72%<\/td>\namazon.com<\/a><\/td>\n<\/tr>\n
16<\/td>\nhome depot promo code<\/td>\n88,100<\/td>\n87.50%<\/td>\n12.50%<\/td>\nretailmenot.com<\/a><\/td>\n<\/tr>\n
17<\/td>\naws certification<\/td>\n76,840<\/td>\n85.40%<\/td>\n14.60%<\/td>\namazon.com<\/a><\/td>\n<\/tr>\n
18<\/td>\ncomixology<\/td>\n76,640<\/td>\n78.73%<\/td>\n21.27%<\/td>\namazon.com<\/a><\/td>\n<\/tr>\n
19<\/td>\naws console<\/td>\n62,810<\/td>\n90.95%<\/td>\n9.05%<\/td>\namazon.com<\/a><\/td>\n<\/tr>\n
20<\/td>\nseller central<\/td>\n51,290<\/td>\n97.35%<\/td>\n2.65%<\/td>\namazon.com<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

You could narrow down the search to an area in ecommerce. For example, you might want to identify the top keywords that generate traffic to price comparison sites or coupon sites.<\/p>\n

We decided to go in a different direction for this industry. Ecommerce is heavily impacted by trends, so we wanted to see which keywords are new in this sector. With Similarweb, you can discover new keywords that people didn’t search in the previous period.<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
<\/td>\nNew Non-Branded Keywords in the eCommerce Industry<\/b><\/th>\n<\/tr>\n
<\/td>\nSearch terms<\/b><\/td>\nAv. monthly volume<\/b><\/td>\nOrganic<\/b><\/td>\nPaid<\/b><\/td>\nTraffic Leader<\/b><\/td>\n<\/tr>\n
1<\/td>\nchrome web store<\/td>\n614,760<\/td>\n76.20%<\/td>\n23.80%<\/td>\ngoogle.com<\/a><\/td>\n<\/tr>\n
2<\/td>\nelf halo glow liquid filter<\/td>\n331,200<\/td>\n57.37%<\/td>\n42.63%<\/td>\nelfcosmetics.com<\/a><\/td>\n<\/tr>\n
3<\/td>\nhow to train your dragon<\/td>\n221,520<\/td>\n100.00%<\/td>\n0.00%<\/td>\namazon.com<\/a><\/td>\n<\/tr>\n
4<\/td>\nexternal hard drive<\/td>\n113,190<\/td>\n46.01%<\/td>\n53.99%<\/td>\nbestbuy.com<\/a><\/td>\n<\/tr>\n
5<\/td>\ntop gun maverick streaming<\/td>\n80,900<\/td>\n100.00%<\/td>\n0.00%<\/td>\namazon.com<\/a><\/td>\n<\/tr>\n
6<\/td>\njennette mccurdy book<\/td>\n59,970<\/td>\n100.00%<\/td>\n0.00%<\/td>\namazon.com<\/a><\/td>\n<\/tr>\n
7<\/td>\nim glad my mom died<\/td>\n42,420<\/td>\n100.00%<\/td>\n0.00%<\/td>\namazon.com<\/a><\/td>\n<\/tr>\n
8<\/td>\nheat 2<\/td>\n20,950<\/td>\n100.00%<\/td>\n0.00%<\/td>\namazon.com<\/a><\/td>\n<\/tr>\n
9<\/td>\n24×36 frame<\/td>\n17,830<\/td>\n44.72%<\/td>\n55.28%<\/td>\ntarget.com<\/a><\/td>\n<\/tr>\n
10<\/td>\nthe ink black heart<\/td>\n17,190<\/td>\n100.00%<\/td>\n0.00%<\/td>\namazon.com<\/a><\/td>\n<\/tr>\n
11<\/td>\nwhat we owe the future<\/td>\n11,520<\/td>\n100.00%<\/td>\n0.00%<\/td>\namazon.com<\/a><\/td>\n<\/tr>\n
12<\/td>\nodesza forest hills<\/td>\n10,180<\/td>\n56.47%<\/td>\n43.53%<\/td>\naxs.com<\/a><\/td>\n<\/tr>\n
13<\/td>\nhamilton seattle<\/td>\n10,050<\/td>\n40.36%<\/td>\n59.64%<\/td>\nticketmaster.com<\/a><\/td>\n<\/tr>\n
14<\/td>\npina pro lamp<\/td>\n6,150<\/td>\n100.00%<\/td>\n0.00%<\/td>\namazon.com<\/a><\/td>\n<\/tr>\n
15<\/td>\noverbed table<\/td>\n3,360<\/td>\n100.00%<\/td>\n0.00%<\/td>\ntarget.com<\/a><\/td>\n<\/tr>\n
16<\/td>\nsparks delivery<\/td>\n1,300<\/td>\n100.00%<\/td>\n0.00%<\/td>\nwalmart.com<\/a><\/td>\n<\/tr>\n
17<\/td>\nportable phone charger solar<\/td>\n730<\/td>\n100.00%<\/td>\n0.00%<\/td>\namazon.com<\/a><\/td>\n<\/tr>\n
18<\/td>\nsawyer products<\/td>\n620<\/td>\n100.00%<\/td>\n0.00%<\/td>\namazon.com<\/a><\/td>\n<\/tr>\n
19<\/td>\nwood look diffuser<\/td>\n330<\/td>\n100.00%<\/td>\n0.00%<\/td>\nwalmart.com<\/a><\/td>\n<\/tr>\n
20<\/td>\ndiet fountain mist<\/td>\n120<\/td>\n100.00%<\/td>\n0.00%<\/td>\nwalmart.com<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Again, Amazon is the big winner and secures most of the traffic. But take a closer look at the types of keywords<\/a>. The top organic keywords are names of movies, shows, or books. Few searchers use a product description to find what they are looking for. When shopping, people look for brands or known sites.<\/p>\n

Top Fashion and Apparel Keywords<\/h3>\n

Fashion and shopping go hand in hand. If your business involves selling clothing, shoes, or accessories online, you should definitely check SEO keywords for the fashion industry.<\/p>\n

Despite the boost online shopping has received in the past two years, only the Chinese fast-fashion site SheIn manages to grab more traffic than its retailer competitors. Less than 60% of that is organic, whereas its American competitor Asos (in position 12) receives almost 99% of its traffic through organic search.<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
<\/td>\nTop Keywords in the Fashion Industry<\/b><\/th>\n<\/tr>\n
<\/td>\nSearch terms<\/b><\/td>\nAv. monthly volume<\/b><\/td>\nOrganic<\/b><\/td>\nPaid<\/b><\/td>\nTraffic Leader<\/b><\/td>\n<\/tr>\n
1<\/td>\nshein<\/td>\n8,584,920<\/td>\n59.89%<\/td>\n40.11%<\/td>\nshein.com<\/a><\/td>\n<\/tr>\n
2<\/td>\nlululemon<\/td>\n3,066,020<\/td>\n89.93%<\/td>\n10.07%<\/td>\nlululemon.com<\/a><\/td>\n<\/tr>\n
3<\/td>\nmacys<\/td>\n6,070,380<\/td>\n70.22%<\/td>\n29.78%<\/td>\nmacys.com<\/a><\/td>\n<\/tr>\n
4<\/td>\nold navy<\/td>\n4,064,720<\/td>\n83.53%<\/td>\n16.47%<\/td>\ngap.com<\/a><\/td>\n<\/tr>\n
5<\/td>\nnordstrom<\/td>\n3,334,360<\/td>\n84.25%<\/td>\n15.75%<\/td>\nnordstrom.com<\/a><\/td>\n<\/tr>\n
6<\/td>\njcpenney<\/td>\n3,173,520<\/td>\n70.68%<\/td>\n29.32%<\/td>\njcpenney.com<\/a><\/td>\n<\/tr>\n
7<\/td>\nnordstrom rack<\/td>\n3,208,830<\/td>\n79.62%<\/td>\n20.38%<\/td>\nnordstromrack.com<\/a><\/td>\n<\/tr>\n
8<\/td>\nzara<\/td>\n2,061,080<\/td>\n98.87%<\/td>\n1.13%<\/td>\nzara.com<\/a><\/td>\n<\/tr>\n
9<\/td>\nnike<\/td>\n2,719,220<\/td>\n64.35%<\/td>\n35.65%<\/td>\nnike.com<\/a><\/td>\n<\/tr>\n
10<\/td>\namerican eagle<\/td>\n2,203,880<\/td>\n67.48%<\/td>\n32.52%<\/td>\nae.com<\/a><\/td>\n<\/tr>\n
11<\/td>\nzappos<\/td>\n1,075,340<\/td>\n66.55%<\/td>\n33.45%<\/td>\nzappos.com<\/a><\/td>\n<\/tr>\n
12<\/td>\nasos<\/td>\n1,321,420<\/td>\n98.99%<\/td>\n1.01%<\/td>\nasos.com<\/a><\/td>\n<\/tr>\n
13<\/td>\nurban outfitters<\/td>\n1,697,000<\/td>\n76.44%<\/td>\n23.56%<\/td>\nurbanoutfitters.com<\/a><\/td>\n<\/tr>\n
14<\/td>\nbanana republic<\/td>\n1,420,480<\/td>\n84.38%<\/td>\n15.62%<\/td>\ngap.com<\/a><\/td>\n<\/tr>\n
15<\/td>\nvictoria secret<\/td>\n1,923,470<\/td>\n58.95%<\/td>\n41.05%<\/td>\nvictoriassecret.com<\/a><\/td>\n<\/tr>\n
16<\/td>\naerie<\/td>\n1,219,270<\/td>\n62.85%<\/td>\n37.15%<\/td>\nae.com<\/a><\/td>\n<\/tr>\n
17<\/td>\nmacy’s<\/td>\n1,474,780<\/td>\n70.50%<\/td>\n29.50%<\/td>\nmacys.com<\/a><\/td>\n<\/tr>\n
18<\/td>\nabercrombie<\/td>\n1,139,520<\/td>\n90.83%<\/td>\n9.17%<\/td>\nabercrombie.com<\/a><\/td>\n<\/tr>\n
19<\/td>\nuniqlo<\/td>\n1,691,210<\/td>\n82.46%<\/td>\n17.54%<\/td>\nuniqlo.com<\/a><\/td>\n<\/tr>\n
20<\/td>\nanthropologie<\/td>\n1,018,150<\/td>\n66.43%<\/td>\n33.57%<\/td>\nanthropologie.com<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

It’s once again apparent how powerful brands have become. As a smaller, less-known site, your SEO<\/a> research for high-potential keywords needs to go deeper.<\/p>\n

Removing the branded industry-specific keywords gives you a glimpse at what type of fashion items people look for online. Sports shoes capture the first ranks, only interrupted by ‘lingerie’ in position 5. Different types of dresses also appear repeatedly on the list of top 20 keywords.<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
<\/td>\nTop Non-Branded Keywords in the Fashion Industry<\/b><\/th>\n<\/tr>\n
<\/td>\nSearch terms<\/b><\/td>\nAv. monthly volume<\/b><\/td>\nOrganic<\/b><\/td>\nPaid<\/b><\/td>\nTraffic Leader<\/b><\/td>\n<\/tr>\n
1<\/td>\nyeezy slides<\/td>\n579,120<\/td>\n73.85%<\/td>\n26.15%<\/td>\nadidas.com<\/a><\/td>\n<\/tr>\n
2<\/td>\nyeezy<\/td>\n500,210<\/td>\n88.54%<\/td>\n11.46%<\/td>\nadidas.com<\/a><\/td>\n<\/tr>\n
3<\/td>\nair force 1<\/td>\n466,360<\/td>\n60.85%<\/td>\n39.15%<\/td>\nnike.com<\/a><\/td>\n<\/tr>\n
4<\/td>\njordan 1<\/td>\n409,660<\/td>\n81.54%<\/td>\n18.46%<\/td>\nnike.com<\/a><\/td>\n<\/tr>\n
5<\/td>\nlingerie<\/td>\n404,760<\/td>\n72.17%<\/td>\n27.83%<\/td>\nvictoriassecret.com<\/a><\/td>\n<\/tr>\n
6<\/td>\njordans<\/td>\n359,580<\/td>\n70.31%<\/td>\n29.69%<\/td>\nnike.com<\/a><\/td>\n<\/tr>\n
7<\/td>\nshoe stores near me<\/td>\n297,930<\/td>\n93.69%<\/td>\n6.31%<\/td>\nfamousfootwear.com<\/a><\/td>\n<\/tr>\n
8<\/td>\ncargo pants<\/td>\n242,620<\/td>\n17.04%<\/td>\n82.96%<\/td>\namazon.com<\/a><\/td>\n<\/tr>\n
9<\/td>\nessentials hoodie<\/td>\n227,380<\/td>\n78.58%<\/td>\n21.42%<\/td>\nssense.com<\/a><\/td>\n<\/tr>\n
10<\/td>\nair jordan 1<\/td>\n227,290<\/td>\n78.61%<\/td>\n21.39%<\/td>\nnike.com<\/a><\/td>\n<\/tr>\n
11<\/td>\nshoes<\/td>\n223,170<\/td>\n65.91%<\/td>\n34.09%<\/td>\nzappos.com<\/a><\/td>\n<\/tr>\n
12<\/td>\nwedding guest dresses<\/td>\n142,390<\/td>\n59.39%<\/td>\n40.61%<\/td>\nnordstrom.com<\/a><\/td>\n<\/tr>\n
13<\/td>\ngraphic tees<\/td>\n141,600<\/td>\n53.11%<\/td>\n46.89%<\/td>\nurbanoutfitters.com<\/a><\/td>\n<\/tr>\n
14<\/td>\ndresses<\/td>\n127,210<\/td>\n60.17%<\/td>\n39.83%<\/td>\nnordstrom.com<\/a><\/td>\n<\/tr>\n
15<\/td>\nprom dresses<\/td>\n127,110<\/td>\n78.88%<\/td>\n21.12%<\/td>\ndillards.com<\/a><\/td>\n<\/tr>\n
16<\/td>\nsnkrs<\/td>\n121,320<\/td>\n70.00%<\/td>\n30.00%<\/td>\nnike.com<\/a><\/td>\n<\/tr>\n
17<\/td>\ncocktail dresses<\/td>\n98,780<\/td>\n69.13%<\/td>\n30.87%<\/td>\nnordstrom.com<\/a><\/td>\n<\/tr>\n
18<\/td>\nwhite dress<\/td>\n62,890<\/td>\n49.99%<\/td>\n50.01%<\/td>\nlulus.com<\/a><\/td>\n<\/tr>\n
19<\/td>\nonline thrift store<\/td>\n49,920<\/td>\n65.77%<\/td>\n34.23%<\/td>\nthredup.com<\/a><\/td>\n<\/tr>\n
20<\/td>\ngraduation dresses<\/td>\n49,390<\/td>\n59.08%<\/td>\n40.92%<\/td>\nlulus.com<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

You can take your industry keyword research a step further. Similarweb lets you filter out all keywords with decreasing search volume. In other words, you’ll get a list of keywords with rising search volume.<\/p>\n

For this category, it may also be valuable to look at ‘shopping searches’ only. You can also tick \u2018Trending terms\u2019 or \u2018Question keywords\u2019 and select the search type. Make the most out of the industry keywords<\/p>\n

\"Screenshot<\/p>\n

Top banking and lending keywords<\/h3>\n

Let’s hop over to a completely different industry. Online banking is another area that has become increasingly popular in recent years. The sector received a boost during the COVID19 pandemic. Traditional banks are trying to catch up with digital services, and it seems they are doing a good job.<\/p>\n

Paypal was a pioneer in offering selected financial products long before all this turned into a popular topic for discussion. It’s still the most searched keyword in this industry.<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
<\/td>\nTop Keywords in the Banking, Credit and Lending Industry<\/b><\/th>\n<\/tr>\n
<\/td>\nSearch terms<\/b><\/td>\nAv. monthly volume<\/b><\/td>\nOrganic<\/b><\/td>\nPaid<\/b><\/td>\nTraffic Leader<\/b><\/td>\n<\/tr>\n
1<\/td>\npaypal<\/td>\n8,436,980<\/td>\n93.21%<\/td>\n6.79%<\/td>\npaypal.com<\/a><\/td>\n<\/tr>\n
2<\/td>\nwells fargo<\/td>\n7,611,910<\/td>\n99.28%<\/td>\n0.72%<\/td>\nwellsfargo.com<\/a><\/td>\n<\/tr>\n
3<\/td>\nbank of america<\/td>\n6,491,560<\/td>\n92.01%<\/td>\n7.99%<\/td>\nbankofamerica.com<\/a><\/td>\n<\/tr>\n
4<\/td>\ncredit karma<\/td>\n6,228,600<\/td>\n86.49%<\/td>\n13.51%<\/td>\ncreditkarma.com<\/a><\/td>\n<\/tr>\n
5<\/td>\nchase<\/td>\n5,287,950<\/td>\n95.99%<\/td>\n4.01%<\/td>\nchase.com<\/a><\/td>\n<\/tr>\n
6<\/td>\ncapital one<\/td>\n5,277,900<\/td>\n76.57%<\/td>\n23.43%<\/td>\ncapitalone.com<\/a><\/td>\n<\/tr>\n
7<\/td>\namerican express<\/td>\n2,369,870<\/td>\n80.07%<\/td>\n19.93%<\/td>\namericanexpress.com<\/a><\/td>\n<\/tr>\n
8<\/td>\nwells fargo login<\/td>\n1,893,630<\/td>\n100.00%<\/td>\n0.00%<\/td>\nwellsfargo.com<\/a><\/td>\n<\/tr>\n
9<\/td>\npaypal login<\/td>\n1,853,040<\/td>\n98.54%<\/td>\n1.46%<\/td>\npaypal.com<\/a><\/td>\n<\/tr>\n
10<\/td>\nchase login<\/td>\n1,794,900<\/td>\n99.48%<\/td>\n0.52%<\/td>\nchase.com<\/a><\/td>\n<\/tr>\n
11<\/td>\nvenmo<\/td>\n1,678,480<\/td>\n82.92%<\/td>\n17.08%<\/td>\nvenmo.com<\/a><\/td>\n<\/tr>\n
12<\/td>\nbank of america login<\/td>\n1,546,680<\/td>\n95.31%<\/td>\n4.69%<\/td>\nbankofamerica.com<\/a><\/td>\n<\/tr>\n
13<\/td>\nus bank<\/td>\n1,484,880<\/td>\n89.42%<\/td>\n10.58%<\/td>\nusbank.com<\/a><\/td>\n<\/tr>\n
14<\/td>\ncapital one login<\/td>\n1,484,670<\/td>\n99.96%<\/td>\n0.04%<\/td>\ncapitalone.com<\/a><\/td>\n<\/tr>\n
15<\/td>\ndiscover<\/td>\n1,475,060<\/td>\n91.85%<\/td>\n8.15%<\/td>\ndiscover.com<\/a><\/td>\n<\/tr>\n
16<\/td>\ncitibank<\/td>\n1,414,100<\/td>\n89.77%<\/td>\n10.23%<\/td>\nciti.com<\/a><\/td>\n<\/tr>\n
17<\/td>\namex<\/td>\n1,271,130<\/td>\n80.92%<\/td>\n19.08%<\/td>\namericanexpress.com<\/a><\/td>\n<\/tr>\n
18<\/td>\npnc<\/td>\n902,720<\/td>\n84.44%<\/td>\n15.56%<\/td>\npnc.com<\/a><\/td>\n<\/tr>\n
19<\/td>\nbankofamerica<\/td>\n886,670<\/td>\n89.00%<\/td>\n11.00%<\/td>\nbankofamerica.com<\/a><\/td>\n<\/tr>\n
20<\/td>\ndiscover card login<\/td>\n534,010<\/td>\n100.00%<\/td>\n0.00%<\/td>\ndiscover.com<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Top insurance industry keywords<\/h3>\n

With digitalization advancing, insurance companies recognize the opportunity to offer more efficient services to their customers. Many companies also provide a wider variety of products.<\/p>\n

Notice the high volume of organic vs. paid traffic share. This may be taken as a sign of a genuine need for online insurance services. Companies don’t need to invest a lot of money to attract visitors.<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
<\/td>\nTop Keywords in the Insurance Industry<\/b><\/th>\n<\/tr>\n
<\/td>\nSearch terms<\/b><\/td>\nAv. monthly volume<\/b><\/td>\nOrganic<\/b><\/td>\nPaid<\/b><\/td>\nTraffic Leader<\/b><\/td>\n<\/tr>\n
1<\/td>\ngeico<\/td>\n2,018,810<\/td>\n99.74%<\/td>\n0.26%<\/td>\ngeico.com<\/a><\/td>\n<\/tr>\n
2<\/td>\nprogressive<\/td>\n1,830,250<\/td>\n86.76%<\/td>\n13.24%<\/td>\nprogressive.com<\/a><\/td>\n<\/tr>\n
3<\/td>\nusaa<\/td>\n1,253,800<\/td>\n90.70%<\/td>\n9.30%<\/td>\nusaa.com<\/a><\/td>\n<\/tr>\n
4<\/td>\nstate farm<\/td>\n1,230,120<\/td>\n83.45%<\/td>\n16.55%<\/td>\nstatefarm.com<\/a><\/td>\n<\/tr>\n
5<\/td>\nkaiser permanente<\/td>\n974,040<\/td>\n91.89%<\/td>\n8.11%<\/td>\nkaiserpermanente.org<\/a><\/td>\n<\/tr>\n
6<\/td>\nallstate<\/td>\n681,610<\/td>\n88.07%<\/td>\n11.93%<\/td>\nallstate.com<\/a><\/td>\n<\/tr>\n
7<\/td>\nkaiser<\/td>\n616,140<\/td>\n93.42%<\/td>\n6.58%<\/td>\nkaiserpermanente.org<\/a><\/td>\n<\/tr>\n
8<\/td>\naetna<\/td>\n585,410<\/td>\n87.80%<\/td>\n12.20%<\/td>\naetna.com<\/a><\/td>\n<\/tr>\n
9<\/td>\ncigna<\/td>\n538,160<\/td>\n92.33%<\/td>\n7.67%<\/td>\ncigna.com<\/a><\/td>\n<\/tr>\n
10<\/td>\nunited healthcare<\/td>\n514,900<\/td>\n88.45%<\/td>\n11.55%<\/td>\nuhc.com<\/a><\/td>\n<\/tr>\n
11<\/td>\nliberty mutual<\/td>\n456,770<\/td>\n84.87%<\/td>\n15.13%<\/td>\nlibertymutual.com<\/a><\/td>\n<\/tr>\n
12<\/td>\ndelta dental<\/td>\n453,620<\/td>\n100.00%<\/td>\n0.00%<\/td>\ndeltadental.com<\/a><\/td>\n<\/tr>\n
13<\/td>\nstatefarm<\/td>\n357,240<\/td>\n82.25%<\/td>\n17.75%<\/td>\nstatefarm.com<\/a><\/td>\n<\/tr>\n
14<\/td>\nusaa login<\/td>\n335,750<\/td>\n100.00%<\/td>\n0.00%<\/td>\nusaa.com<\/a><\/td>\n<\/tr>\n
15<\/td>\nprogressive login<\/td>\n287,740<\/td>\n99.74%<\/td>\n0.26%<\/td>\nprogressive.com<\/a><\/td>\n<\/tr>\n
16<\/td>\ngeico login<\/td>\n275,050<\/td>\n99.88%<\/td>\n0.12%<\/td>\ngeico.com<\/a><\/td>\n<\/tr>\n
17<\/td>\naetna login<\/td>\n261,260<\/td>\n100.00%<\/td>\n0.00%<\/td>\naetna.com<\/a><\/td>\n<\/tr>\n
18<\/td>\nstate farm login<\/td>\n238,760<\/td>\n97.81%<\/td>\n2.19%<\/td>\nstatefarm.com<\/a><\/td>\n<\/tr>\n
19<\/td>\nvsp<\/td>\n160,970<\/td>\n99.66%<\/td>\n0.34%<\/td>\nvsp.com<\/a><\/td>\n<\/tr>\n
20<\/td>\noptum<\/td>\n157,030<\/td>\n99.95%<\/td>\n0.05%<\/td>\noptum.com<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Looking at non-branded keywords in the insurance industry, you get an idea of the most searched types of insurance people are interested in. And the results are quite stunning. \u2018Renters insurance\u2019 and \u2018dental insurance\u2019 seem to be the audience\u2019s biggest pain points. Considering the ratio between organic and paid search traffic, we see that \u2018dental insurance\u2019 has the highest rate of organic right after \u2018health insurance\u2019.<\/p>\n

You can also see that insurance companies compete for a lot of keywords because they generate a lot more traffic through PPC<\/a>.<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
<\/td>\nTop Non-Branded Keywords in the Insurance Industry<\/b><\/th>\n<\/tr>\n
<\/td>\nSearch terms<\/b><\/td>\nAv. monthly volume<\/b><\/td>\nOrganic<\/b><\/td>\nPaid<\/b><\/td>\nTraffic Leader<\/b><\/td>\n<\/tr>\n
1<\/td>\nrenters insurance<\/td>\n161,680<\/td>\n78.55%<\/td>\n21.45%<\/td>\ngeico.com<\/a><\/td>\n<\/tr>\n
2<\/td>\ndental insurance<\/td>\n148,980<\/td>\n93.10%<\/td>\n6.90%<\/td>\ndeltadentalins.com<\/a><\/td>\n<\/tr>\n
3<\/td>\nfsa<\/td>\n148,910<\/td>\n68.13%<\/td>\n31.87%<\/td>\nstudentaid.gov<\/a><\/td>\n<\/tr>\n
4<\/td>\ncar insurance<\/td>\n133,930<\/td>\n73.33%<\/td>\n26.67%<\/td>\nallstate.com<\/a><\/td>\n<\/tr>\n
5<\/td>\nhealth insurance<\/td>\n125,950<\/td>\n94.79%<\/td>\n5.21%<\/td>\nhealthcare.gov<\/a><\/td>\n<\/tr>\n
6<\/td>\npet insurance<\/td>\n115,170<\/td>\n31.23%<\/td>\n68.77%<\/td>\npetinsurance.com<\/a><\/td>\n<\/tr>\n
7<\/td>\ninsurance<\/td>\n101,250<\/td>\n86.29%<\/td>\n13.71%<\/td>\nfarmers.com<\/a><\/td>\n<\/tr>\n
8<\/td>\nlife insurance<\/td>\n96,040<\/td>\n90.68%<\/td>\n9.32%<\/td>\ngeico.com<\/a><\/td>\n<\/tr>\n
9<\/td>\ncar insurance quotes<\/td>\n70,850<\/td>\n80.74%<\/td>\n19.26%<\/td>\nallstate.com<\/a><\/td>\n<\/tr>\n
10<\/td>\naffordable care act<\/td>\n64,320<\/td>\n100.00%<\/td>\n0.00%<\/td>\nhealthcare.gov<\/a><\/td>\n<\/tr>\n
11<\/td>\nauto insurance<\/td>\n55,090<\/td>\n74.20%<\/td>\n25.80%<\/td>\nallstate.com<\/a><\/td>\n<\/tr>\n
12<\/td>\ninsurance quotes<\/td>\n52,850<\/td>\n77.46%<\/td>\n22.54%<\/td>\ninsurancequotes.com<\/a><\/td>\n<\/tr>\n
13<\/td>\nhome insurance<\/td>\n46,690<\/td>\n79.11%<\/td>\n20.89%<\/td>\nallstate.com<\/a><\/td>\n<\/tr>\n
14<\/td>\nkaiser covid testing<\/td>\n44,670<\/td>\n100.00%<\/td>\n0.00%<\/td>\nkaiserpermanente.org<\/a><\/td>\n<\/tr>\n
15<\/td>\nhomeowners insurance<\/td>\n34,900<\/td>\n80.37%<\/td>\n19.63%<\/td>\nallstate.com<\/a><\/td>\n<\/tr>\n
16<\/td>\nauto insurance quote<\/td>\n31,370<\/td>\n82.72%<\/td>\n17.28%<\/td>\ngeico.com<\/a><\/td>\n<\/tr>\n
17<\/td>\nhome insurance quotes<\/td>\n25,900<\/td>\n84.75%<\/td>\n15.25%<\/td>\nallstate.com<\/a><\/td>\n<\/tr>\n
18<\/td>\ncheap car insurance<\/td>\n21,520<\/td>\n84.57%<\/td>\n15.43%<\/td>\nlibertymutual.com<\/a><\/td>\n<\/tr>\n
19<\/td>\nauto insurance quotes<\/td>\n11,310<\/td>\n92.70%<\/td>\n7.30%<\/td>\nthezebra.com<\/a><\/td>\n<\/tr>\n
20<\/td>\nmotorcycle insurance<\/td>\n7,450<\/td>\n84.00%<\/td>\n16.00%<\/td>\ngeico.com<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Top consumer electronics keywords<\/h3>\n

It sounds like a vast industry sector: consumer electronics. But once again, brands dominate the industry – one in particular: Apple. The brand grabs the highest volume of website traffic<\/a> generated by branded searches or people searching for the brand\u2019s products.<\/p>\n

However, the big winner of the keyword competition is BestBuy. The brand name as a core keyword generates nearly twice as much traffic as its trendy competitor.<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
<\/td>\nTop Keywords in the Consumer Electronics Industry<\/b><\/th>\n<\/tr>\n
<\/td>\nSearch terms<\/b><\/td>\nAv. monthly volume<\/b><\/td>\nOrganic<\/b><\/td>\nPaid<\/b><\/td>\nTraffic Leader<\/b><\/td>\n<\/tr>\n
1<\/td>\nbest buy<\/td>\n8,552,270<\/td>\n80.73%<\/td>\n19.27%<\/td>\nbestbuy.com<\/a><\/td>\n<\/tr>\n
2<\/td>\napple<\/td>\n4,528,790<\/td>\n60.42%<\/td>\n39.58%<\/td>\napple.com<\/a><\/td>\n<\/tr>\n
3<\/td>\nbestbuy<\/td>\n2,627,380<\/td>\n80.62%<\/td>\n19.38%<\/td>\nbestbuy.com<\/a><\/td>\n<\/tr>\n
4<\/td>\napple tv<\/td>\n1,380,170<\/td>\n62.14%<\/td>\n37.86%<\/td>\napple.com<\/a><\/td>\n<\/tr>\n
5<\/td>\napple store<\/td>\n1,250,310<\/td>\n64.39%<\/td>\n35.61%<\/td>\napple.com<\/a><\/td>\n<\/tr>\n
6<\/td>\nsamsung<\/td>\n1,232,820<\/td>\n93.62%<\/td>\n6.38%<\/td>\nsamsung.com<\/a><\/td>\n<\/tr>\n
7<\/td>\napple watch<\/td>\n1,208,790<\/td>\n58.17%<\/td>\n41.83%<\/td>\napple.com<\/a><\/td>\n<\/tr>\n
8<\/td>\nnewegg<\/td>\n1,077,860<\/td>\n91.69%<\/td>\n8.31%<\/td>\nnewegg.com<\/a><\/td>\n<\/tr>\n
9<\/td>\nguitar center<\/td>\n859,540<\/td>\n68.66%<\/td>\n31.34%<\/td>\nguitarcenter.com<\/a><\/td>\n<\/tr>\n
10<\/td>\nboost mobile<\/td>\n853,330<\/td>\n84.95%<\/td>\n15.05%<\/td>\nboostmobile.com<\/a><\/td>\n<\/tr>\n
11<\/td>\nipad<\/td>\n750,880<\/td>\n69.35%<\/td>\n30.65%<\/td>\napple.com<\/a><\/td>\n<\/tr>\n
12<\/td>\nroku<\/td>\n620,750<\/td>\n99.57%<\/td>\n0.43%<\/td>\nroku.com<\/a><\/td>\n<\/tr>\n
13<\/td>\niphone<\/td>\n614,260<\/td>\n61.25%<\/td>\n38.75%<\/td>\napple.com<\/a><\/td>\n<\/tr>\n
14<\/td>\nitunes<\/td>\n564,660<\/td>\n99.43%<\/td>\n0.57%<\/td>\napple.com<\/a><\/td>\n<\/tr>\n
15<\/td>\napple music<\/td>\n440,920<\/td>\n71.50%<\/td>\n28.50%<\/td>\napple.com<\/a><\/td>\n<\/tr>\n
16<\/td>\nring<\/td>\n413,870<\/td>\n73.81%<\/td>\n26.19%<\/td>\nring.com<\/a><\/td>\n<\/tr>\n
17<\/td>\nhp<\/td>\n271,980<\/td>\n76.53%<\/td>\n23.47%<\/td>\nhp.com<\/a><\/td>\n<\/tr>\n
18<\/td>\ncrutchfield<\/td>\n251,780<\/td>\n98.82%<\/td>\n1.18%<\/td>\ncrutchfield.com<\/a><\/td>\n<\/tr>\n
19<\/td>\nnest<\/td>\n243,720<\/td>\n99.99%<\/td>\n0.01%<\/td>\nnest.com<\/a><\/td>\n<\/tr>\n
20<\/td>\nappletv<\/td>\n207,270<\/td>\n60.80%<\/td>\n39.20%<\/td>\napple.com<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Samsung managed to put its logo on the top-20 keywords list for this industry as well. However, Apple reaps most traffic. No matter how you look at the list, Apple products dominate the consumer electronics industry on the internet.<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
<\/td>\nTop Non-Branded Keywords in the Consumer Electronics Industry<\/b><\/th>\n<\/tr>\n
<\/td>\nSearch terms<\/b><\/td>\nAv. monthly volume<\/b><\/td>\nOrganic<\/b><\/td>\nPaid<\/b><\/td>\nTraffic Leader<\/b><\/td>\n<\/tr>\n
1<\/td>\nps5<\/td>\n3,011,890<\/td>\n92.21%<\/td>\n7.79%<\/td>\nwalmart.com<\/a><\/td>\n<\/tr>\n
2<\/td>\nxbox series x<\/td>\n1,663,630<\/td>\n66.51%<\/td>\n33.49%<\/td>\nxbox.com<\/a><\/td>\n<\/tr>\n
3<\/td>\niphone 13<\/td>\n1,537,000<\/td>\n68.87%<\/td>\n31.13%<\/td>\napple.com<\/a><\/td>\n<\/tr>\n
4<\/td>\nfind my iphone<\/td>\n1,103,580<\/td>\n100.00%<\/td>\n0.00%<\/td>\napple.com<\/a><\/td>\n<\/tr>\n
5<\/td>\niphone 13 pro max<\/td>\n1,066,080<\/td>\n68.48%<\/td>\n31.52%<\/td>\napple.com<\/a><\/td>\n<\/tr>\n
6<\/td>\nairpods<\/td>\n899,420<\/td>\n68.92%<\/td>\n31.08%<\/td>\napple.com<\/a><\/td>\n<\/tr>\n
7<\/td>\nipad<\/td>\n750,880<\/td>\n69.35%<\/td>\n30.65%<\/td>\napple.com<\/a><\/td>\n<\/tr>\n
8<\/td>\nairpods pro<\/td>\n670,680<\/td>\n74.13%<\/td>\n25.87%<\/td>\napple.com<\/a><\/td>\n<\/tr>\n
9<\/td>\niphone<\/td>\n614,260<\/td>\n61.25%<\/td>\n38.75%<\/td>\napple.com<\/a><\/td>\n<\/tr>\n
10<\/td>\nitunes<\/td>\n564,660<\/td>\n99.43%<\/td>\n0.57%<\/td>\napple.com<\/a><\/td>\n<\/tr>\n
11<\/td>\nmacbook pro<\/td>\n557,340<\/td>\n69.70%<\/td>\n30.30%<\/td>\napple.com<\/a><\/td>\n<\/tr>\n
12<\/td>\nmacbook air<\/td>\n424,320<\/td>\n64.06%<\/td>\n35.94%<\/td>\napple.com<\/a><\/td>\n<\/tr>\n
13<\/td>\niphone se<\/td>\n397,030<\/td>\n77.47%<\/td>\n22.53%<\/td>\napple.com<\/a><\/td>\n<\/tr>\n
14<\/td>\nmacbook<\/td>\n394,850<\/td>\n64.82%<\/td>\n35.18%<\/td>\napple.com<\/a><\/td>\n<\/tr>\n
15<\/td>\nipad pro<\/td>\n341,670<\/td>\n74.08%<\/td>\n25.92%<\/td>\napple.com<\/a><\/td>\n<\/tr>\n
16<\/td>\napp store<\/td>\n266,030<\/td>\n99.70%<\/td>\n0.30%<\/td>\napple.com<\/a><\/td>\n<\/tr>\n
17<\/td>\nipad air<\/td>\n257,790<\/td>\n70.17%<\/td>\n29.83%<\/td>\napple.com<\/a><\/td>\n<\/tr>\n
18<\/td>\nappletv<\/td>\n207,270<\/td>\n60.80%<\/td>\n39.20%<\/td>\napple.com<\/a><\/td>\n<\/tr>\n
19<\/td>\ngeek squad<\/td>\n174,400<\/td>\n86.60%<\/td>\n13.40%<\/td>\nbestbuy.com<\/a><\/td>\n<\/tr>\n
20<\/td>\nitunes download<\/td>\n146,750<\/td>\n100.00%<\/td>\n0.00%<\/td>\napple.com<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Top health industry keywords<\/h3>\n

COVID-19 is still top of mind in the health industry. Even though the most searched keywords aren\u2019t directly related to COVID, a look at traffic-receiving websites reveals that the content often is. Even in the health industry, popular brands take the top places. Most of the traffic-receiving websites display COVID-related content, like this article on AARP.<\/p>\n

\"Screenshot<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
<\/td>\nTop Keywords in the Health Industry<\/b><\/th>\n<\/tr>\n
<\/td>\nSearch terms<\/b><\/td>\nAv. monthly volume<\/b><\/td>\nOrganic<\/b><\/td>\nPaid<\/b><\/td>\nTraffic Leader<\/b><\/td>\n<\/tr>\n
1<\/td>\ncvs<\/td>\n5,507,010<\/td>\n84.81%<\/td>\n15.19%<\/td>\ncvs.com<\/a><\/td>\n<\/tr>\n
2<\/td>\nwalgreens<\/td>\n4,578,170<\/td>\n98.39%<\/td>\n1.61%<\/td>\nwalgreens.com<\/a><\/td>\n<\/tr>\n
3<\/td>\ncovid testing near me<\/td>\n2,733,840<\/td>\n99.80%<\/td>\n0.20%<\/td>\ncvs.com<\/a><\/td>\n<\/tr>\n
4<\/td>\nplanet fitness<\/td>\n2,690,130<\/td>\n75.78%<\/td>\n24.22%<\/td>\nplanetfitness.com<\/a><\/td>\n<\/tr>\n
5<\/td>\nbmi calculator<\/td>\n2,021,000<\/td>\n99.99%<\/td>\n0.01%<\/td>\ncdc.gov<\/a><\/td>\n<\/tr>\n
6<\/td>\nquest diagnostics<\/td>\n1,730,600<\/td>\n85.57%<\/td>\n14.43%<\/td>\nquestdiagnostics.com<\/a><\/td>\n<\/tr>\n
7<\/td>\ncvs pharmacy<\/td>\n1,516,520<\/td>\n83.40%<\/td>\n16.60%<\/td>\ncvs.com<\/a><\/td>\n<\/tr>\n
8<\/td>\ncvs covid testing<\/td>\n1,457,920<\/td>\n99.61%<\/td>\n0.39%<\/td>\ncvs.com<\/a><\/td>\n<\/tr>\n
9<\/td>\nwalgreens covid testing<\/td>\n1,245,300<\/td>\n96.86%<\/td>\n3.14%<\/td>\nwalgreens.com<\/a><\/td>\n<\/tr>\n
10<\/td>\nlabcorp<\/td>\n973,300<\/td>\n84.13%<\/td>\n15.87%<\/td>\nlabcorp.com<\/a><\/td>\n<\/tr>\n
11<\/td>\ngoodrx<\/td>\n834,630<\/td>\n75.21%<\/td>\n24.79%<\/td>\ngoodrx.com<\/a><\/td>\n<\/tr>\n
12<\/td>\naarp games<\/td>\n765,770<\/td>\n100.00%<\/td>\n0.00%<\/td>\naarp.org<\/a><\/td>\n<\/tr>\n
13<\/td>\nwarby parker<\/td>\n701,990<\/td>\n68.53%<\/td>\n31.47%<\/td>\nwarbyparker.com<\/a><\/td>\n<\/tr>\n
14<\/td>\nzenni<\/td>\n546,920<\/td>\n63.99%<\/td>\n36.01%<\/td>\nzennioptical.com<\/a><\/td>\n<\/tr>\n
15<\/td>\npubmed<\/td>\n477,970<\/td>\n100.00%<\/td>\n0.00%<\/td>\nnih.gov<\/a><\/td>\n<\/tr>\n
16<\/td>\nexpress scripts<\/td>\n427,110<\/td>\n81.20%<\/td>\n18.80%<\/td>\nexpress-scripts.com<\/a><\/td>\n<\/tr>\n
17<\/td>\nmyfitnesspal<\/td>\n294,400<\/td>\n100.00%<\/td>\n0.00%<\/td>\nmyfitnesspal.com<\/a><\/td>\n<\/tr>\n
18<\/td>\nuworld<\/td>\n254,170<\/td>\n99.99%<\/td>\n0.01%<\/td>\nuworld.com<\/a><\/td>\n<\/tr>\n
19<\/td>\nweight watchers<\/td>\n237,780<\/td>\n81.11%<\/td>\n18.89%<\/td>\nweightwatchers.com<\/a><\/td>\n<\/tr>\n
20<\/td>\nuworld login<\/td>\n170,590<\/td>\n100.00%<\/td>\n0.00%<\/td>\nuworld.com<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

A look at the non-branded keywords for the pharmaceutical industry confirms that the pandemic is still part of everyday life. 13 of the 20 most searched keywords in the industry are directly COVID-related.<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
<\/td>\nTop Non-Branded Keywords in the Pharmaceutical Industry<\/b><\/th>\n<\/tr>\n
<\/td>\nSearch terms<\/b><\/td>\nAv. monthly volume<\/b><\/td>\nOrganic<\/b><\/td>\nPaid<\/b><\/td>\nTraffic Leader<\/b><\/td>\n<\/tr>\n
1<\/td>\ncovid testing near me<\/td>\n2,733,840<\/td>\n99.99%<\/td>\n0.01%<\/td>\ncvs.com<\/a><\/td>\n<\/tr>\n
2<\/td>\ngabapentin<\/td>\n693,270<\/td>\n100.00%<\/td>\n0.00%<\/td>\nmedlineplus.gov<\/a><\/td>\n<\/tr>\n
3<\/td>\nivermectin<\/td>\n581,420<\/td>\n100.00%<\/td>\n0.00%<\/td>\nfda.gov<\/a><\/td>\n<\/tr>\n
4<\/td>\nfree covid testing near me<\/td>\n546,450<\/td>\n100.00%<\/td>\n0.00%<\/td>\ncvs.com<\/a><\/td>\n<\/tr>\n
5<\/td>\ncovid test<\/td>\n541,640<\/td>\n99.77%<\/td>\n0.23%<\/td>\ncvs.com<\/a><\/td>\n<\/tr>\n
6<\/td>\npaxlovid<\/td>\n539,480<\/td>\n100.00%<\/td>\n0.00%<\/td>\nyalemedicine.org<\/a><\/td>\n<\/tr>\n
7<\/td>\ncovid test near me<\/td>\n522,350<\/td>\n99.91%<\/td>\n0.09%<\/td>\ncvs.com<\/a><\/td>\n<\/tr>\n
8<\/td>\ndelta 8<\/td>\n511,000<\/td>\n100.00%<\/td>\n0.00%<\/td>\nfda.gov<\/a><\/td>\n<\/tr>\n
9<\/td>\nrapid covid testing near me<\/td>\n460,280<\/td>\n100.00%<\/td>\n0.00%<\/td>\ncvs.com<\/a><\/td>\n<\/tr>\n
10<\/td>\ndoxycycline<\/td>\n403,340<\/td>\n99.38%<\/td>\n0.62%<\/td>\ndrugs.com<\/a><\/td>\n<\/tr>\n
11<\/td>\nat home covid test<\/td>\n399,480<\/td>\n96.68%<\/td>\n3.32%<\/td>\nwalgreens.com<\/a><\/td>\n<\/tr>\n
12<\/td>\ncovid testing<\/td>\n363,860<\/td>\n99.81%<\/td>\n0.19%<\/td>\ncvs.com<\/a><\/td>\n<\/tr>\n
13<\/td>\ncovid booster shot near me<\/td>\n343,270<\/td>\n91.74%<\/td>\n8.26%<\/td>\ncvs.com<\/a><\/td>\n<\/tr>\n
14<\/td>\npcr test near me<\/td>\n327,190<\/td>\n97.53%<\/td>\n2.47%<\/td>\ncvs.com<\/a><\/td>\n<\/tr>\n
15<\/td>\nminute clinic<\/td>\n194,510<\/td>\n85.54%<\/td>\n14.46%<\/td>\ncvs.com<\/a><\/td>\n<\/tr>\n
16<\/td>\nbinaxnow covid test<\/td>\n187,380<\/td>\n97.63%<\/td>\n2.37%<\/td>\ncvs.com<\/a><\/td>\n<\/tr>\n
17<\/td>\ncovid rapid test<\/td>\n182,100<\/td>\n96.90%<\/td>\n3.10%<\/td>\nwalgreens.com<\/a><\/td>\n<\/tr>\n
18<\/td>\nbooster shot near me<\/td>\n175,870<\/td>\n88.65%<\/td>\n11.35%<\/td>\ncvs.com<\/a><\/td>\n<\/tr>\n
19<\/td>\nbinaxnow<\/td>\n126,970<\/td>\n98.68%<\/td>\n1.32%<\/td>\ncvs.com<\/a><\/td>\n<\/tr>\n
20<\/td>\nbooster shots near me<\/td>\n123,050<\/td>\n90.97%<\/td>\n9.03%<\/td>\ncvs.com<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Top nutrition, diet, and fitness keywords<\/h3>\n

Maintaining a healthy lifestyle is a growing concern for many consumers. It involves the critical monitoring of food intake and physical activity. It’s interesting to notice that fitness-related keywords outweigh nutrition and diet topics. In fact, the first keyword aiming at dieting appears in position 12, and almost 40% of the traffic comes from paid searches.<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
<\/td>\nTop Non-Branded Keywords in the Fitness Industry<\/b><\/th>\n<\/tr>\n
<\/td>\nSearch terms<\/b><\/td>\nAv. monthly volume<\/b><\/td>\nOrganic<\/b><\/td>\nPaid<\/b><\/td>\nTraffic Leader<\/b><\/td>\n<\/tr>\n
1<\/td>\nplanet fitness<\/td>\n2,690,130<\/td>\n75.75%<\/td>\n24.25%<\/td>\nplanetfitness.com<\/a><\/td>\n<\/tr>\n
2<\/td>\nla fitness<\/td>\n1,399,740<\/td>\n80.95%<\/td>\n19.05%<\/td>\nlafitness.com<\/a><\/td>\n<\/tr>\n
3<\/td>\ngnc<\/td>\n685,350<\/td>\n72.43%<\/td>\n27.57%<\/td>\ngnc.com<\/a><\/td>\n<\/tr>\n
4<\/td>\nanytime fitness<\/td>\n613,800<\/td>\n82.40%<\/td>\n17.60%<\/td>\nanytimefitness.com<\/a><\/td>\n<\/tr>\n
5<\/td>\n24 hour fitness<\/td>\n603,700<\/td>\n77.50%<\/td>\n22.50%<\/td>\n24hourfitness.com<\/a><\/td>\n<\/tr>\n
6<\/td>\ncrunch fitness<\/td>\n513,360<\/td>\n90.23%<\/td>\n9.77%<\/td>\ncrunch.com<\/a><\/td>\n<\/tr>\n
7<\/td>\ntdee calculator<\/td>\n416,910<\/td>\n99.79%<\/td>\n0.21%<\/td>\ntdeecalculator.net<\/a><\/td>\n<\/tr>\n
8<\/td>\nvitamin shoppe<\/td>\n386,000<\/td>\n79.90%<\/td>\n20.10%<\/td>\nvitaminshoppe.com<\/a><\/td>\n<\/tr>\n
9<\/td>\noura ring<\/td>\n381,440<\/td>\n79.24%<\/td>\n20.76%<\/td>\nouraring.com<\/a><\/td>\n<\/tr>\n
10<\/td>\nmyfitnesspal<\/td>\n294,400<\/td>\n100.00%<\/td>\n0.00%<\/td>\nmyfitnesspal.com<\/a><\/td>\n<\/tr>\n
11<\/td>\nfree covid tests<\/td>\n266,430<\/td>\n100.00%<\/td>\n0.00%<\/td>\ncovid.gov<\/a><\/td>\n<\/tr>\n
12<\/td>\nnoom<\/td>\n247,470<\/td>\n63.92%<\/td>\n36.08%<\/td>\nnoom.com<\/a><\/td>\n<\/tr>\n
13<\/td>\nweight watchers<\/td>\n237,780<\/td>\n81.05%<\/td>\n18.95%<\/td>\nweightwatchers.com<\/a><\/td>\n<\/tr>\n
14<\/td>\nathletic greens<\/td>\n208,490<\/td>\n57.10%<\/td>\n42.90%<\/td>\nathleticgreens.com<\/a><\/td>\n<\/tr>\n
15<\/td>\norange theory<\/td>\n204,650<\/td>\n70.99%<\/td>\n29.01%<\/td>\norangetheory.com<\/a><\/td>\n<\/tr>\n
16<\/td>\nlifetime fitness<\/td>\n195,660<\/td>\n78.28%<\/td>\n21.72%<\/td>\nlifetime.life<\/a><\/td>\n<\/tr>\n
17<\/td>\noptavia<\/td>\n137,610<\/td>\n74.55%<\/td>\n25.45%<\/td>\noptavia.com<\/a><\/td>\n<\/tr>\n
18<\/td>\nnutrisystem<\/td>\n126,810<\/td>\n74.46%<\/td>\n25.54%<\/td>\nnutrisystem.com<\/a><\/td>\n<\/tr>\n
19<\/td>\ngolo<\/td>\n126,130<\/td>\n75.21%<\/td>\n24.79%<\/td>\ngolo.com<\/a><\/td>\n<\/tr>\n
20<\/td>\nmyprotein<\/td>\n108,940<\/td>\n76.57%<\/td>\n23.43%<\/td>\nmyprotein.com<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Top logistics industry keywords<\/h3>\n

This industry probably has the most boring list of top keywords. 12 of the top 20 keywords are either brand-only or the word ‘tracking’ in combination with one of the four biggest logistics companies in the US: USPS, UPS, FedEx, and DHL.<\/p>\n

When we look at the numbers, though, it\u2019s apparent that the United States Postal Service is the big winner.<\/p>\n

So, let’s scroll beyond position 20 and see what else people search for. People are interested mainly in post-office-related services. Some other traffic drivers are related to storage facilities and truck rental.<\/p>\n

In position 22, there’s an unusual search term: ‘USPS careers’. It seems the company has a reputation for being a pleasant place to work.<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
<\/td>\nTop 30 Keywords in the Logistics Industry<\/b><\/th>\n<\/tr>\n
<\/td>\nSearch terms<\/b><\/td>\nAv. monthly volume<\/b><\/td>\nOrganic<\/b><\/td>\nPaid<\/b><\/td>\nTraffic Leader<\/b><\/td>\n<\/tr>\n
1<\/td>\nusps tracking<\/td>\n15,376,640<\/td>\n99.99%<\/td>\n0.01%<\/td>\nusps.com<\/a><\/td>\n<\/tr>\n
2<\/td>\nusps<\/td>\n5,698,490<\/td>\n89.07%<\/td>\n10.93%<\/td>\nusps.com<\/a><\/td>\n<\/tr>\n
3<\/td>\nups tracking<\/td>\n4,392,630<\/td>\n100.00%<\/td>\n0.00%<\/td>\nups.com<\/a><\/td>\n<\/tr>\n
4<\/td>\nfedex tracking<\/td>\n4,166,220<\/td>\n100.00%<\/td>\n0.00%<\/td>\nfedex.com<\/a><\/td>\n<\/tr>\n
5<\/td>\nups<\/td>\n2,977,370<\/td>\n89.08%<\/td>\n10.92%<\/td>\nups.com<\/a><\/td>\n<\/tr>\n
6<\/td>\nfedex<\/td>\n2,197,340<\/td>\n94.67%<\/td>\n5.33%<\/td>\nfedex.com<\/a><\/td>\n<\/tr>\n
7<\/td>\nups store<\/td>\n1,714,010<\/td>\n96.52%<\/td>\n3.48%<\/td>\ntheupsstore.com<\/a><\/td>\n<\/tr>\n
9<\/td>\nfedex near me<\/td>\n1,536,460<\/td>\n99.74%<\/td>\n0.26%<\/td>\nfedex.com<\/a><\/td>\n<\/tr>\n
10<\/td>\nusps tracking number<\/td>\n1,042,100<\/td>\n100.00%<\/td>\n0.00%<\/td>\nusps.com<\/a><\/td>\n<\/tr>\n
11<\/td>\ndhl tracking<\/td>\n1,017,400<\/td>\n99.97%<\/td>\n0.03%<\/td>\ndhl.com<\/a><\/td>\n<\/tr>\n
12<\/td>\npost office<\/td>\n808,290<\/td>\n99.67%<\/td>\n0.33%<\/td>\nusps.com<\/a><\/td>\n<\/tr>\n
13<\/td>\nups tracking number<\/td>\n482,740<\/td>\n100.00%<\/td>\n0.00%<\/td>\nups.com<\/a><\/td>\n<\/tr>\n
14<\/td>\ndhl<\/td>\n444,550<\/td>\n88.22%<\/td>\n11.78%<\/td>\ndhl.com<\/a><\/td>\n<\/tr>\n
15<\/td>\nfedex tracking number<\/td>\n392,700<\/td>\n100.00%<\/td>\n0.00%<\/td>\nfedex.com<\/a><\/td>\n<\/tr>\n
16<\/td>\ntracking number<\/td>\n368,290<\/td>\n100.00%<\/td>\n0.00%<\/td>\nusps.com<\/a><\/td>\n<\/tr>\n
17<\/td>\nusps change of address<\/td>\n364,330<\/td>\n68.80%<\/td>\n31.20%<\/td>\nusps.com<\/a><\/td>\n<\/tr>\n
18<\/td>\npublic storage<\/td>\n270,240<\/td>\n75.53%<\/td>\n24.47%<\/td>\npublicstorage.com<\/a><\/td>\n<\/tr>\n
19<\/td>\ninformed delivery<\/td>\n226,380<\/td>\n100.00%<\/td>\n0.00%<\/td>\nusps.com<\/a><\/td>\n<\/tr>\n
20<\/td>\nusps informed delivery<\/td>\n224,150<\/td>\n100.00%<\/td>\n0.00%<\/td>\nusps.com<\/a><\/td>\n<\/tr>\n
21<\/td>\npods<\/td>\n203,270<\/td>\n81.31%<\/td>\n18.69%<\/td>\npods.com<\/a><\/td>\n<\/tr>\n
22<\/td>\nusps careers<\/td>\n177,290<\/td>\n87.34%<\/td>\n12.66%<\/td>\nusps.com<\/a><\/td>\n<\/tr>\n
23<\/td>\nextra space storage<\/td>\n170,030<\/td>\n81.22%<\/td>\n18.78%<\/td>\nextraspace.com<\/a><\/td>\n<\/tr>\n
24<\/td>\nstorage units near me<\/td>\n158,950<\/td>\n78.90%<\/td>\n21.10%<\/td>\npublicstorage.com<\/a><\/td>\n<\/tr>\n
25<\/td>\nusps covid tests<\/td>\n154,550<\/td>\n100.00%<\/td>\n0.00%<\/td>\nusps.com<\/a><\/td>\n<\/tr>\n
26<\/td>\nusps mail forwarding<\/td>\n142,520<\/td>\n75.79%<\/td>\n24.21%<\/td>\nusps.com<\/a><\/td>\n<\/tr>\n
27<\/td>\nusps hold mail<\/td>\n141,060<\/td>\n100.00%<\/td>\n0.00%<\/td>\nusps.com<\/a><\/td>\n<\/tr>\n
28<\/td>\nfedex printing<\/td>\n131,190<\/td>\n76.38%<\/td>\n23.62%<\/td>\nfedex.com<\/a><\/td>\n<\/tr>\n
29<\/td>\nfed ex tracking<\/td>\n131,140<\/td>\n100.00%<\/td>\n0.00%<\/td>\nfedex.com<\/a><\/td>\n<\/tr>\n
30<\/td>\nzip code lookup<\/td>\n128,420<\/td>\n100.00%<\/td>\n0.00%<\/td>\nusps.com<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

To get a list of keywords for a specific niche of logistics, you could apply keyword filters or create a custom industry<\/a> that includes up to 300 websites of your choice.<\/p>\n

Top humor and entertainment sector keywords<\/h3>\n

Memes, Gifs, and Shorties – the internet has its own humor genre. It’s actually almost an industry of its own.<\/p>\n

What might be interesting for SEOs and marketers is that these funny little items generate 100% organic traffic.<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
<\/td>\nTop Non-Branded Keywords in the Humor Industry<\/b><\/th>\n<\/tr>\n
<\/td>\nSearch terms<\/b><\/td>\nAv. monthly volume<\/b><\/td>\nOrganic<\/b><\/td>\nPaid<\/b><\/td>\nTraffic Leader<\/b><\/td>\n<\/tr>\n
1<\/td>\ninstagram story viewer<\/td>\n1,166,250<\/td>\n100.00%<\/td>\n0.00%<\/td>\nstoriesig.net<\/a><\/td>\n<\/tr>\n
2<\/td>\nmarvel movies in order<\/td>\n524,360<\/td>\n100.00%<\/td>\n0.00%<\/td>\nrottentomatoes.com<\/a><\/td>\n<\/tr>\n
3<\/td>\ntechnoblade<\/td>\n511,920<\/td>\n100.00%<\/td>\n0.00%<\/td>\nyoutube.com<\/a><\/td>\n<\/tr>\n
4<\/td>\nfictional character<\/td>\n486,780<\/td>\n100.00%<\/td>\n0.00%<\/td>\ntwitter.com<\/a><\/td>\n<\/tr>\n
5<\/td>\nsmiling friends<\/td>\n395,660<\/td>\n100.00%<\/td>\n0.00%<\/td>\nadultswim.com<\/a><\/td>\n<\/tr>\n
6<\/td>\ngigachad<\/td>\n316,990<\/td>\n100.00%<\/td>\n0.00%<\/td>\nyoutube.com<\/a><\/td>\n<\/tr>\n
7<\/td>\nchris chan<\/td>\n302,980<\/td>\n100.00%<\/td>\n0.00%<\/td>\ninsider.com<\/a><\/td>\n<\/tr>\n
8<\/td>\nquandale dingle<\/td>\n249,100<\/td>\n100.00%<\/td>\n0.00%<\/td>\nyoutube.com<\/a><\/td>\n<\/tr>\n
9<\/td>\ngif<\/td>\n226,360<\/td>\n100.00%<\/td>\n0.00%<\/td>\ngiphy.com<\/a><\/td>\n<\/tr>\n
10<\/td>\nig story viewer<\/td>\n206,050<\/td>\n100.00%<\/td>\n0.00%<\/td>\nstoriesig.net<\/a><\/td>\n<\/tr>\n
11<\/td>\nno bitches<\/td>\n189,510<\/td>\n100.00%<\/td>\n0.00%<\/td>\nknowyourmeme.com<\/a><\/td>\n<\/tr>\n
12<\/td>\ninsta story viewer<\/td>\n150,540<\/td>\n100.00%<\/td>\n0.00%<\/td>\ninsta-stories.online<\/a><\/td>\n<\/tr>\n
13<\/td>\nharry potter house quiz<\/td>\n133,240<\/td>\n100.00%<\/td>\n0.00%<\/td>\nbrainfall.com<\/a><\/td>\n<\/tr>\n
14<\/td>\nhogwarts house quiz<\/td>\n57,420<\/td>\n100.00%<\/td>\n0.00%<\/td>\nbrainfall.com<\/a><\/td>\n<\/tr>\n
15<\/td>\nglup shitto<\/td>\n40,470<\/td>\n100.00%<\/td>\n0.00%<\/td>\nknowyourmeme.com<\/a><\/td>\n<\/tr>\n
16<\/td>\naladar meets littlefoot<\/td>\n21,690<\/td>\n100.00%<\/td>\n0.00%<\/td>\nfanfiction.net<\/a><\/td>\n<\/tr>\n
17<\/td>\ndanganronpa fanfic<\/td>\n19,390<\/td>\n100.00%<\/td>\n0.00%<\/td>\narchiveofourown.org<\/a><\/td>\n<\/tr>\n
18<\/td>\nhyperdragoonhx<\/td>\n8,500<\/td>\n100.00%<\/td>\n0.00%<\/td>\nyoutube.com<\/a><\/td>\n<\/tr>\n
19<\/td>\nyuan ti<\/td>\n7,180<\/td>\n100.00%<\/td>\n0.00%<\/td>\npinimg.com<\/a><\/td>\n<\/tr>\n
20<\/td>\nmarmaduke comic<\/td>\n2,700<\/td>\n100.00%<\/td>\n0.00%<\/td>\npinimg.com<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\"GIF<\/p>\n

Why do you need to find industry-specific keywords?<\/h2>\n

1. Keyword relevance<\/h3>\n

We all know researching keywords is critical to find popular search terms that will drive traffic to your website. But what if most of the traffic volume for your favorite keyword goes to companies in a different sector?<\/p>\n

That’s not an off-the-wall thought. If you run a health food store and have a special offer for organic apples, the keyword ‘apple’ seems obvious, but most searchers using it aren’t interested in nutrition.<\/p>\n

The traffic volume for a targeted keyword may be impressive, but you can’t be sure that the traffic is related to what you offer or even the industry sector you’re in. It could be someone else’s brand name (and that’s just one possibility).<\/p>\n

\"Apple<\/p>\n

2. Keyword specificity<\/h3>\n

You may miss valuable keywords that are specific to your industry but the search volume <\/a>isn\u2019t large enough to show up in your research when your tool measures the entire web traffic.’Airplanes for sale’ is insignificant as a keyword unless you are in the aviation industry, and ‘fishboatgear’ only has potential when you are in the boating industry (you can check for yourself.).<\/p>\n

But we aren\u2019t only talking about professional jargon. You could pass over terms that audiences in your industry use more than in other industries. Each audience has its preferences and by analyzing keywords by industry you can discover what they are.<\/p>\n

3. Keyword Potential<\/h3>\n

I know, to get more specific in your keyword evaluation you select your five top competitors or the industry leaders to identify additional high-potential keywords. But that\u2019s a tiny slice of a big cake – more like picking the cherry off the icing. Keywords by industry overcomes this and throws up websites you wouldn\u2019t regularly look at. It lets you catch on to new and special terms and trends.<\/p>\n

4. Competition<\/h3>\n

To get the right traffic, you need to know what’s happening in your competitive environment. You want to hone in on your market to make sure you know which search terms people use to get to sites in your industry<\/b>. This allows more focused targeting. You get to identify industry-specific keyword trends and search terms that are unique to your industry.<\/p>\n

Pro-Tip:<\/b> Use competitors\u2019 branded keywords to your advantage. Analyzing them provides insights into your competitors\u2019 focus areas. For example \u2018Walmart clothes\u2019 – if it has lots of searches and gets visits, it’s likely among their priorities.<\/p>\n

How to find keywords by industry with Similarweb<\/h2>\n

Similarweb Web Intelligence Platform<\/a> lets you choose from over 200 industries and sub-industries. Each category includes hundreds of websites operating in that industry.<\/p>\n

You receive the actual search traffic and keyword data that provide you a realistic view of search behavior and keyword performance in your market. Rather than spreading your keyword research thin and start making guesses about your sector, you can reach informed, data-based decisions to refine your SEO.\u00a0<\/strong><\/p>\n

Also, use the additional keyword research tools<\/a> and SEO features to dig deeper into the performance of each keyword. Similarweb\u2019s keyword analysis<\/a> includes stats on search volume and visits, organic and paid search competitors, SERP features<\/a>, related keywords, and other valuable insights.<\/p>\n

\"Screenshot<\/p>\n

If you operate in a highly specific industry sector or want to hone in on a smaller niche, you can create custom industries. Just think, you can monitor, track, and benchmark traffic to a selected group of websites. Instead of a small selection of five URLs, you can add up to 300 and stay on top of their action.<\/p>\n

Get keywords for your industry sector<\/h2>\n

Finding industry-related keywords helps you get more focused in your keyword research more quickly. Engaging in extended research for a keyword only to discover at the end of the process that this keyword is prevalent in an industry sector unrelated to what you offer is frustrating and a waste of time.<\/p>\n

With the Similarweb keywords by industry function, you can avoid doing unnecessary work. At the same time, you discover details about your competitors, search trends, and how audiences search.<\/p>\n

\n
\n
\n

Find the Best Keywords for Your Industry<\/p>\n

Discover what\u2019s relevant, specific and competitive in your market now.<\/p>\n

\n Try Similarweb free<\/a>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n

FAQs<\/h2>\n

How do I find popular keywords in my industry?<\/b><\/p>\n

The easiest way is to use a keyword research tool that offers a ‘keywords by industry’ function, like Similarweb. Simply select your industry and get the most-searched keywords in that market.<\/p>\n

What are industry keywords?<\/b><\/p>\n

Industry keywords are search terms and phrases that belong to a specific industry or are characteristic of an industry. This could be products, professional language, or otherwise related terms.<\/p>\n

Why are industry-specific keywords valuable for SEO?<\/b><\/p>\n

Industry keywords help you hone in on your target audience<\/a>. When optimizing for keywords that are unique or particularly popular in your industry, you increase your chances of reaching your potential customers.<\/p>\n","protected":false},"excerpt":{"rendered":"

Did you know ‘AirBnB’ is the most searched keyword in the hotel industry and in the entire travel & tourism industry? That’s quite remarkable because, after all, the site offers accommodation without any additional travel-related services. And did you also know in the fashion industry, brands receive between 20%-40% of traffic via paid search for […]<\/p>\n","protected":false},"author":439,"featured_media":138535,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[2803,6345],"tags":[],"class_list":["post-138542","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-seo"],"acf":[],"yoast_head":"\nTop Traffic-Driving Keywords by Industry | Similarweb<\/title>\n<meta name=\"description\" content=\"Find the most-searched keywords in top industries. Discover stunning insights and learn how targeting industry-specific keywords can boost organic traffic.\" \/>\n<meta name=\"robots\" content=\"max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/keywords-by-industry\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ruth Trucks\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"31 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/keywords-by-industry\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/keywords-by-industry\/\"},\"author\":{\"name\":\"Ruth Trucks\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/#\/schema\/person\/1f25edadd6ea4d129f2425d198bcc84f\"},\"headline\":\"Keywords by Industry: The Top Traffic-Driving Terms for Every Industry\",\"datePublished\":\"2022-10-27T12:24:23+00:00\",\"dateModified\":\"2025-03-30T13:13:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/keywords-by-industry\/\"},\"wordCount\":4342,\"publisher\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/keywords-by-industry\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/10\/Keywords-by-industry-THUMBNAIL.png\",\"articleSection\":[\"Marketing\",\"SEO\"],\"inLanguage\":\"\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/keywords-by-industry\/\",\"url\":\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/keywords-by-industry\/\",\"name\":\"Top Traffic-Driving Keywords by Industry | Similarweb\",\"isPartOf\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/keywords-by-industry\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/keywords-by-industry\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/10\/Keywords-by-industry-THUMBNAIL.png\",\"datePublished\":\"2022-10-27T12:24:23+00:00\",\"dateModified\":\"2025-03-30T13:13:19+00:00\",\"description\":\"Find the most-searched keywords in top industries. Discover stunning insights and learn how targeting industry-specific keywords can boost organic traffic.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/keywords-by-industry\/#breadcrumb\"},\"inLanguage\":\"\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/keywords-by-industry\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/keywords-by-industry\/#primaryimage\",\"url\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/10\/Keywords-by-industry-THUMBNAIL.png\",\"contentUrl\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/10\/Keywords-by-industry-THUMBNAIL.png\",\"width\":2124,\"height\":1260,\"caption\":\"Top Trafic-driving Keywords for Every Industry\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/keywords-by-industry\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.similarweb.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Keywords by Industry: The Top Traffic-Driving Terms for Every Industry\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/#website\",\"url\":\"https:\/\/www.similarweb.com\/blog\/\",\"name\":\"Similarweb\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.similarweb.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/#organization\",\"name\":\"Similarweb\",\"url\":\"https:\/\/www.similarweb.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/03\/1587374135933.png\",\"contentUrl\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/03\/1587374135933.png\",\"width\":200,\"height\":200,\"caption\":\"Similarweb\"},\"image\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/Similarweb\",\"https:\/\/x.com\/Similarweb\",\"https:\/\/www.youtube.com\/channel\/UCVCI01HR6iB4AA4ChW08cvQ\",\"https:\/\/www.instagram.com\/similarwebinsights\/\",\"https:\/\/www.linkedin.com\/company\/similarweb\",\"https:\/\/en.wikipedia.org\/wiki\/Similarweb\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/#\/schema\/person\/1f25edadd6ea4d129f2425d198bcc84f\",\"name\":\"Ruth Trucks\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/03\/Ruth-Trucks-Senior-Writer-e1648470957154.jpg\",\"contentUrl\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/03\/Ruth-Trucks-Senior-Writer-e1648470957154.jpg\",\"caption\":\"Ruth Trucks\"},\"description\":\"Ruth is a senior marketing content writer with a unique talent for turning complex data into engaging stories. She has 15 years of professional experience in marketing and served as regional and later content marketing manager. Her true passion is writing. Ruth\u2019s content helped SaaS and data companies drive traffic, increase conversion rates, and generate leads. She created brand voices and web presence for healthcare and fintech companies. In her free time you\u2019ll find her picking tomatoes or planting cucumbers in her garden, touring the country on the backseat of a motorcycle, or enjoying time with her family.\",\"sameAs\":[\"https:\/\/www.similarweb.com\/\"],\"url\":\"https:\/\/www.similarweb.com\/blog\/author\/ruth-trucks\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Top Traffic-Driving Keywords by Industry | Similarweb","description":"Find the most-searched keywords in top industries. Discover stunning insights and learn how targeting industry-specific keywords can boost organic traffic.","robots":{"max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/keywords-by-industry\/","twitter_misc":{"Written by":"Ruth Trucks","Est. reading time":"31 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/keywords-by-industry\/#article","isPartOf":{"@id":"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/keywords-by-industry\/"},"author":{"name":"Ruth Trucks","@id":"https:\/\/www.similarweb.com\/blog\/#\/schema\/person\/1f25edadd6ea4d129f2425d198bcc84f"},"headline":"Keywords by Industry: The Top Traffic-Driving Terms for Every Industry","datePublished":"2022-10-27T12:24:23+00:00","dateModified":"2025-03-30T13:13:19+00:00","mainEntityOfPage":{"@id":"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/keywords-by-industry\/"},"wordCount":4342,"publisher":{"@id":"https:\/\/www.similarweb.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/keywords-by-industry\/#primaryimage"},"thumbnailUrl":"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/10\/Keywords-by-industry-THUMBNAIL.png","articleSection":["Marketing","SEO"],"inLanguage":""},{"@type":"WebPage","@id":"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/keywords-by-industry\/","url":"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/keywords-by-industry\/","name":"Top Traffic-Driving Keywords by Industry | Similarweb","isPartOf":{"@id":"https:\/\/www.similarweb.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/keywords-by-industry\/#primaryimage"},"image":{"@id":"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/keywords-by-industry\/#primaryimage"},"thumbnailUrl":"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/10\/Keywords-by-industry-THUMBNAIL.png","datePublished":"2022-10-27T12:24:23+00:00","dateModified":"2025-03-30T13:13:19+00:00","description":"Find the most-searched keywords in top industries. Discover stunning insights and learn how targeting industry-specific keywords can boost organic traffic.","breadcrumb":{"@id":"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/keywords-by-industry\/#breadcrumb"},"inLanguage":"","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.similarweb.com\/blog\/marketing\/seo\/keywords-by-industry\/"]}]},{"@type":"ImageObject","inLanguage":"","@id":"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/keywords-by-industry\/#primaryimage","url":"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/10\/Keywords-by-industry-THUMBNAIL.png","contentUrl":"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/10\/Keywords-by-industry-THUMBNAIL.png","width":2124,"height":1260,"caption":"Top Trafic-driving Keywords for Every Industry"},{"@type":"BreadcrumbList","@id":"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/keywords-by-industry\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.similarweb.com\/"},{"@type":"ListItem","position":2,"name":"Keywords by Industry: The Top Traffic-Driving Terms for Every Industry"}]},{"@type":"WebSite","@id":"https:\/\/www.similarweb.com\/blog\/#website","url":"https:\/\/www.similarweb.com\/blog\/","name":"Similarweb","description":"","publisher":{"@id":"https:\/\/www.similarweb.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.similarweb.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":""},{"@type":"Organization","@id":"https:\/\/www.similarweb.com\/blog\/#organization","name":"Similarweb","url":"https:\/\/www.similarweb.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"","@id":"https:\/\/www.similarweb.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/03\/1587374135933.png","contentUrl":"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/03\/1587374135933.png","width":200,"height":200,"caption":"Similarweb"},"image":{"@id":"https:\/\/www.similarweb.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Similarweb","https:\/\/x.com\/Similarweb","https:\/\/www.youtube.com\/channel\/UCVCI01HR6iB4AA4ChW08cvQ","https:\/\/www.instagram.com\/similarwebinsights\/","https:\/\/www.linkedin.com\/company\/similarweb","https:\/\/en.wikipedia.org\/wiki\/Similarweb"]},{"@type":"Person","@id":"https:\/\/www.similarweb.com\/blog\/#\/schema\/person\/1f25edadd6ea4d129f2425d198bcc84f","name":"Ruth Trucks","image":{"@type":"ImageObject","inLanguage":"","@id":"https:\/\/www.similarweb.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/03\/Ruth-Trucks-Senior-Writer-e1648470957154.jpg","contentUrl":"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/03\/Ruth-Trucks-Senior-Writer-e1648470957154.jpg","caption":"Ruth Trucks"},"description":"Ruth is a senior marketing content writer with a unique talent for turning complex data into engaging stories. She has 15 years of professional experience in marketing and served as regional and later content marketing manager. Her true passion is writing. Ruth\u2019s content helped SaaS and data companies drive traffic, increase conversion rates, and generate leads. She created brand voices and web presence for healthcare and fintech companies. In her free time you\u2019ll find her picking tomatoes or planting cucumbers in her garden, touring the country on the backseat of a motorcycle, or enjoying time with her family.","sameAs":["https:\/\/www.similarweb.com\/"],"url":"https:\/\/www.similarweb.com\/blog\/author\/ruth-trucks\/"}]}},"lang":"en","translations":{"en":138542},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/posts\/138542","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/users\/439"}],"replies":[{"embeddable":true,"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/comments?post=138542"}],"version-history":[{"count":4,"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/posts\/138542\/revisions"}],"predecessor-version":[{"id":202423,"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/posts\/138542\/revisions\/202423"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/media\/138535"}],"wp:attachment":[{"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/media?parent=138542"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/categories?post=138542"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/tags?post=138542"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}