{"id":138905,"date":"2024-12-12T12:34:29","date_gmt":"2024-12-12T12:34:29","guid":{"rendered":"https:\/\/www.similarweb.com\/corp\/?p=138905"},"modified":"2024-12-13T07:39:21","modified_gmt":"2024-12-13T07:39:21","slug":"top-100-tech-companies","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/sales\/b2b-sales\/top-100-tech-companies\/","title":{"rendered":"The World\u2019s Top 100 Tech Companies in 2024"},"content":{"rendered":"<p>The global tech industry is estimated to reach $5.4 trillion by the end of 2025.<\/p>\n<p>T r i l l i o n.<\/p>\n<p><span style=\"font-weight: 400;\">In fact, the US tech industry alone accounts for about <\/span><a href=\"https:\/\/simplywall.st\/markets\/us\/tech\"><span style=\"font-weight: 400;\">40% of the worldwide <\/span><\/a><span style=\"font-weight: 400;\">tech market. Crazy, right?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Those numbers are only going to get bigger, too. Tech companies include all digital electronics, software, any internet-related services, <\/span><a href=\"https:\/\/www.similarweb.com\/top-websites\/e-commerce-and-shopping\/\"><span style=\"font-weight: 400;\">ecommerce sites<\/span><\/a><span style=\"font-weight: 400;\">, and so on \u2014 so we can almost guarantee that you&#8217;re fuelling those numbers and keeping a lot of them in business daily.<\/span><\/p>\n<p>Who are the big players in the world of tech? Well, you\u2019ve probably heard of a few of them\u2026<\/p>\n<h2>Top 100 tech companies by website traffic<\/h2>\n<p>We took the top 100 tech companies <a href=\"https:\/\/companiesmarketcap.com\/tech\/largest-tech-companies-by-revenue\/\">by revenue<\/a> from Nasdaq, and put a little Similarweb twist on it: <a href=\"https:\/\/www.similarweb.com\/website\/\">website traffic<\/a>.<\/p>\n<p>As a taster, here are the top 25 top-earning tech companies, ranked by website traffic:<\/p>\n<table style=\"width: 24.0396%; height: 790px;\">\n<tbody>\n<tr>\n<td style=\"width: 9.78722%;\"><b>Domain<\/b><\/td>\n<td style=\"width: 47.833%;\"><b>Monthly visits<\/b><\/td>\n<td style=\"width: 68.375%;\"><b>HQ country<\/b><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 9.78722%;\"><a href=\"https:\/\/www.similarweb.com\/website\/amazon.com\/\"><span style=\"font-weight: 400;\">amazon.com<\/span><\/a><\/td>\n<td style=\"width: 47.833%;\"><span style=\"font-weight: 400;\">2,818,658,306<\/span><\/td>\n<td style=\"width: 68.375%;\"><span style=\"font-weight: 400;\">United States<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 9.78722%;\"><a href=\"https:\/\/www.similarweb.com\/website\/baidu.com\/\"><span style=\"font-weight: 400;\">baidu.com<\/span><\/a><\/td>\n<td style=\"width: 47.833%;\"><span style=\"font-weight: 400;\">2,350,898,569<\/span><\/td>\n<td style=\"width: 68.375%;\"><span style=\"font-weight: 400;\">China<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 9.78722%;\"><a href=\"https:\/\/www.similarweb.com\/website\/netflix.com\/\"><span style=\"font-weight: 400;\">netflix.com<\/span><\/a><\/td>\n<td style=\"width: 47.833%;\"><span style=\"font-weight: 400;\">1,926,866,867<\/span><\/td>\n<td style=\"width: 68.375%;\"><span style=\"font-weight: 400;\">United States<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 9.78722%;\"><a href=\"https:\/\/www.similarweb.com\/website\/microsoft.com\/\"><span style=\"font-weight: 400;\">microsoft.com<\/span><\/a><\/td>\n<td style=\"width: 47.833%;\"><span style=\"font-weight: 400;\">1,269,815,346<\/span><\/td>\n<td style=\"width: 68.375%;\"><span style=\"font-weight: 400;\">United States<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 9.78722%;\"><a href=\"https:\/\/www.similarweb.com\/website\/samsung.com\/\"><span style=\"font-weight: 400;\">samsung.com<\/span><\/a><\/td>\n<td style=\"width: 47.833%;\"><span style=\"font-weight: 400;\">869,200,546<\/span><\/td>\n<td style=\"width: 68.375%;\"><span style=\"font-weight: 400;\">Korea, Republic of<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 9.78722%;\"><a href=\"https:\/\/www.similarweb.com\/website\/ebay.com\/\"><span style=\"font-weight: 400;\">ebay.com<\/span><\/a><\/td>\n<td style=\"width: 47.833%;\"><span style=\"font-weight: 400;\">609,156,957<\/span><\/td>\n<td style=\"width: 68.375%;\"><span style=\"font-weight: 400;\">United States<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 9.78722%;\"><a href=\"https:\/\/www.similarweb.com\/website\/paypal.com\/\"><span style=\"font-weight: 400;\">paypal.com<\/span><\/a><\/td>\n<td style=\"width: 47.833%;\"><span style=\"font-weight: 400;\">540,008,452<\/span><\/td>\n<td style=\"width: 68.375%;\"><span style=\"font-weight: 400;\">United States<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 9.78722%;\"><a href=\"https:\/\/www.similarweb.com\/website\/apple.com\/\"><span style=\"font-weight: 400;\">apple.com<\/span><\/a><\/td>\n<td style=\"width: 47.833%;\"><span style=\"font-weight: 400;\">512,645,767<\/span><\/td>\n<td style=\"width: 68.375%;\"><span style=\"font-weight: 400;\">United States<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 9.78722%;\"><a href=\"https:\/\/www.similarweb.com\/website\/spotify.com\/\"><span style=\"font-weight: 400;\">spotify.com<\/span><\/a><\/td>\n<td style=\"width: 47.833%;\"><span style=\"font-weight: 400;\">503,213,167<\/span><\/td>\n<td style=\"width: 68.375%;\"><span style=\"font-weight: 400;\">Sweden<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 9.78722%;\"><a href=\"https:\/\/www.similarweb.com\/website\/booking.com\/\"><span style=\"font-weight: 400;\">booking.com<\/span><\/a><\/td>\n<td style=\"width: 47.833%;\"><span style=\"font-weight: 400;\">446,620,082<\/span><\/td>\n<td style=\"width: 68.375%;\"><span style=\"font-weight: 400;\">Netherlands<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 9.78722%;\"><a href=\"https:\/\/www.similarweb.com\/website\/adobe.com\/\"><span style=\"font-weight: 400;\">adobe.com<\/span><\/a><\/td>\n<td style=\"width: 47.833%;\"><span style=\"font-weight: 400;\">334,800,457<\/span><\/td>\n<td style=\"width: 68.375%;\"><span style=\"font-weight: 400;\">United States<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 9.78722%;\"><a href=\"https:\/\/www.similarweb.com\/website\/coupang.com\/\"><span style=\"font-weight: 400;\">coupang.com<\/span><\/a><\/td>\n<td style=\"width: 47.833%;\"><span style=\"font-weight: 400;\">263,678,762<\/span><\/td>\n<td style=\"width: 68.375%;\"><span style=\"font-weight: 400;\">Korea, Republic of<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 9.78722%;\"><a href=\"https:\/\/www.similarweb.com\/website\/rakuten.com\/\"><span style=\"font-weight: 400;\">rakuten.com<\/span><\/a><\/td>\n<td style=\"width: 47.833%;\"><span style=\"font-weight: 400;\">167,292,158<\/span><\/td>\n<td style=\"width: 68.375%;\"><span style=\"font-weight: 400;\">Japan<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 9.78722%;\"><a href=\"https:\/\/www.similarweb.com\/website\/shopify.com\/\"><span style=\"font-weight: 400;\">shopify.com<\/span><\/a><\/td>\n<td style=\"width: 47.833%;\"><span style=\"font-weight: 400;\">147,968,297<\/span><\/td>\n<td style=\"width: 68.375%;\"><span style=\"font-weight: 400;\">Canada<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 9.78722%;\"><a href=\"https:\/\/www.similarweb.com\/website\/wayfair.com\/\"><span style=\"font-weight: 400;\">wayfair.com<\/span><\/a><\/td>\n<td style=\"width: 47.833%;\"><span style=\"font-weight: 400;\">103,734,038<\/span><\/td>\n<td style=\"width: 68.375%;\"><span style=\"font-weight: 400;\">United States<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Want the full 100? Download the list here:<\/p>\n<div class=\"stepped-form stepped-form--background\">\n  <div class=\"stepped-form__content\">\n      \n<div data-contact-us-hidden-sub-subject=\" \"\ndata-contact-us-should-get-chilipiper=\"false\"\ndata-contact-us-boolean-always-show-phone=\"false\"\ndata-contact-us-i18n-subtitle3_tell_us_more=\" \"\ndata-contact-us=\"split\"\ndata-contact-us-hidden-subject=\"no cu\"\ndata-contact-us-hidden-asset-type=\"Report\"\ndata-contact-us-hidden-campaign-name=\"BLOG: Top Tech Companies \u2014 Nov 2023\"\ndata-contact-us-hidden-campaign-solution=\"All\"\ndata-contact-us-hidden-campaign-region=\"ALL\"\ndata-contact-us-hidden-form-location-breadcrumbs=\"Form Corp\/Reports\/The World\u2019s Top 100 Tech Companies in 2024\/Content\"\ndata-contact-us-hidden-message=\"I want to download the file\"\ndata-contact-us-hidden-sfcmpid=\"70167000000c3FuAAI\"\ndata-contact-us-hidden-member-status=\"Downloaded\"\ndata-contact-us-hidden-button-caption=\"Download\"\ndata-contact-us-hidden-cta-description=\"null\"\ndata-contact-us-hidden-cta-url=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/12\/Top-100-Tech-Companies-by-Traffic-November-2024.xlsx\"\ndata-contact-us-i18n-title=\"The Top 100 Tech Companies by Website Traffic\"\ndata-contact-us-i18n-submit_button=\"Download\"\ndata-contact-us-i18n-success_title=\"Thanks for downloading!\"\ndata-contact-us-i18n-success_subtitle=\"We hope you enjoy these insights.\"\ndata-contact-us-i18n-success_sub_subtitle=\"Ready to dive deeper?\"\ndata-corp-form-type=\"split-download\"\ndata-contact-us-file-url=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/12\/Top-100-Tech-Companies-by-Traffic-November-2024.xlsx\"\ndata-contact-us-hidden-file-url=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/12\/Top-100-Tech-Companies-by-Traffic-November-2024.xlsx\"\n>\n    <\/div>\n  <\/div>\n<\/div>\n\n\n<p>Now let\u2019s take a deeper dive into the top 5 \u2014 which you\u2019ve definitely heard of \u2014 using <a href=\"https:\/\/www.similarweb.com\/corp\/sales\/\">Similarweb Sales Intelligence<\/a>.<\/p>\n<h2>A deeper dive into the top 5 tech companies, by monthly visits<\/h2>\n<h3>1) Amazon<\/h3>\n<p><span style=\"font-weight: 400;\">It&#8217;s no surprise that <\/span><b>Amazon<\/b><span style=\"font-weight: 400;\"> is the first technology company on this list since it&#8217;s also one the top ecommerce companies in the <\/span><a href=\"https:\/\/www.similarweb.com\/blog\/sales\/selling-to-ecommerce\/top-ecommerce-companies-usa\/\"><span style=\"font-weight: 400;\">US<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.similarweb.com\/blog\/sales\/selling-to-ecommerce\/top-ecommerce-companies-uk\/\"><span style=\"font-weight: 400;\">UK<\/span><\/a><span style=\"font-weight: 400;\">, and <\/span><a href=\"https:\/\/www.similarweb.com\/blog\/sales\/selling-to-ecommerce\/top-ecommerce-companies\/\"><span style=\"font-weight: 400;\">worldwide<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With the giant tech company operating in over <\/span><a href=\"https:\/\/worldpopulationreview.com\/country-rankings\/amazon-in-other-countries\"><span style=\"font-weight: 400;\">50 countries<\/span><\/a><span style=\"font-weight: 400;\">, there&#8217;s bound to be a lot of data that we can examine.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, let&#8217;s jump right in!<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-198152\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/09\/amazon-website-performance.png\" alt=\"amazon website performance\" width=\"1404\" height=\"586\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/09\/amazon-website-performance.png 1404w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/09\/amazon-website-performance-300x125.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/09\/amazon-website-performance-1024x427.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/09\/amazon-website-performance-768x321.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/09\/amazon-website-performance-512x214.png 512w\" sizes=\"(max-width: 1404px) 100vw, 1404px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">For starters, Amazon&#8217;s <\/span><b>total visits in November were 2.818B visitors<\/b><span style=\"font-weight: 400;\">, which happens to be 4.13% higher than the last month.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Although Amazon is a global company, it&#8217;s ranked #3 in the US, which makes sense given that the site has an 86.10% <\/span><a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/marketing-strategy\/traffic-share\/\"><span style=\"font-weight: 400;\">traffic share<\/span><\/a><span style=\"font-weight: 400;\"> from there.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Given the company&#8217;s well-known status, let&#8217;s quickly examine the market channel metrics.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-198150\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/09\/amazon-marketing-channels.png\" alt=\"amazon marketing channels\" width=\"1395\" height=\"378\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/09\/amazon-marketing-channels.png 1395w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/09\/amazon-marketing-channels-300x81.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/09\/amazon-marketing-channels-1024x277.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/09\/amazon-marketing-channels-768x208.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/09\/amazon-marketing-channels-512x139.png 512w\" sizes=\"(max-width: 1395px) 100vw, 1395px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">No surprise here \u2014 direct brought in 58.51% of traffic over the last six months. But even though Amazon is so well known, would you ever think the tech giant would still work on the <\/span><a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/seo-strategy\/\"><span style=\"font-weight: 400;\">SEO strategy<\/span><\/a><span style=\"font-weight: 400;\"> or paid search efforts?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Surprisingly, they still do because no matter how big you get, you can always do more. Let&#8217;s take a closer look at Amazon&#8217;s SEO strategy. <\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-198151\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/09\/amazon-organic-non-branded-keywords.png\" alt=\"amazon organic non branded keywords\" width=\"1303\" height=\"644\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/09\/amazon-organic-non-branded-keywords.png 1303w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/09\/amazon-organic-non-branded-keywords-300x148.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/09\/amazon-organic-non-branded-keywords-1024x506.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/09\/amazon-organic-non-branded-keywords-768x380.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/09\/amazon-organic-non-branded-keywords-512x253.png 512w\" sizes=\"(max-width: 1303px) 100vw, 1303px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">What peaked our interest in this list of top 15 keywords that brought in visitors were &#8220;<\/span><i><span style=\"font-weight: 400;\">pete hegseth<\/span><\/i><span style=\"font-weight: 400;\">,&#8221; &#8220;<\/span><i><span style=\"font-weight: 400;\">elon musk<\/span><\/i><span style=\"font-weight: 400;\">,&#8221; and &#8220;<\/span><i><span style=\"font-weight: 400;\">motherless<\/span><\/i><span style=\"font-weight: 400;\">.&#8221; Apparently, consumers are on the hunt for their next read with their monthly book clubs.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As we dug deeper, we saw that Pete Hegseth published a new book, &#8220;<\/span><a href=\"https:\/\/www.amazon.com\/Battle-American-Mind-Uprooting-Miseducation\/dp\/0063215071\"><span style=\"font-weight: 400;\">Battle of the American Mind<\/span><\/a><span style=\"font-weight: 400;\">,&#8221; and consumers have been flocking to Amazon to get their own copy. With 4.8 stars, it seems like people are really loving it. Have you ordered your copy yet?<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-198167\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/09\/Battle-of-American-Mind.png\" alt=\"Battle of American Mind\" width=\"1156\" height=\"478\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/09\/Battle-of-American-Mind.png 1156w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/09\/Battle-of-American-Mind-300x124.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/09\/Battle-of-American-Mind-1024x423.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/09\/Battle-of-American-Mind-768x318.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/09\/Battle-of-American-Mind-512x212.png 512w\" sizes=\"(max-width: 1156px) 100vw, 1156px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">And to close up our insights with Amazon, here are a few of the website technologies the website uses:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Zoom Video Conferencing: Live Chat<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Art19: Audio Video Media<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Demdex: Advertising<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Adobe Analytics: Conversion &amp; Analytics<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>2) Baidu<\/h3>\n<p><span style=\"font-weight: 400;\">The second place spot goes to <\/span><b>Baidu<\/b><span style=\"font-weight: 400;\">, a Chinese multinational technology company that specializes in internet-related products, and artificial intelligence.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Like Google, Baidu offers similar features and services but focuses only on China. The website controls most of the search market.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here&#8217;s a quick overview of baidu.com&#8217;s overall performance from November:<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-198156\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/09\/Baidu-website-performance.png\" alt=\"Baidu website performance\" width=\"2802\" height=\"1164\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/09\/Baidu-website-performance.png 2802w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/09\/Baidu-website-performance-300x125.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/09\/Baidu-website-performance-1024x425.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/09\/Baidu-website-performance-768x319.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/09\/Baidu-website-performance-1536x638.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/09\/Baidu-website-performance-2048x851.png 2048w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/09\/Baidu-website-performance-512x213.png 512w\" sizes=\"(max-width: 2802px) 100vw, 2802px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">We quickly looked at baidu.com&#8217;s overall performance for <\/span><b>November and saw the website had 2.35 billion total visit<\/b><span style=\"font-weight: 400;\">, and an almost even device distribution: <\/span><b>desktop brought in 47.43,% and mobile brought in 52.57%<\/b><span style=\"font-weight: 400;\">. The distribution isn&#8217;t surprising, as people rely on mobile devices for nearly everything these days. In this case, users might be accessing Baidu through its app instead of a web browser, which could explain why the percentage of mobile usage isn&#8217;t higher.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-198153\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/09\/Baidu-marketing-channels.png\" alt=\"Baidu marketing channels\" width=\"2184\" height=\"696\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/09\/Baidu-marketing-channels.png 2184w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/09\/Baidu-marketing-channels-300x96.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/09\/Baidu-marketing-channels-1024x326.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/09\/Baidu-marketing-channels-768x245.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/09\/Baidu-marketing-channels-1536x489.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/09\/Baidu-marketing-channels-2048x653.png 2048w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/09\/Baidu-marketing-channels-512x163.png 512w\" sizes=\"(max-width: 2184px) 100vw, 2184px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Breaking down the channels, this is what we&#8217;ve picked up on:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Direct beats all the other <\/span><a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/marketing-strategy\/marketing-channels\/\"><span style=\"font-weight: 400;\">Marketing Channels<\/span><\/a><span style=\"font-weight: 400;\"> in bringing users to the website; no surprise there<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Organic search brings in a decent amount of traffic<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Baidu is generating referral traffic\u00a0<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">We did some more digging into the referral traffic since it piqued our interest, and here&#8217;s what we found out\u2026<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-198155\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/09\/baidu-referral-traffic.png\" alt=\"baidu referral traffic\" width=\"1992\" height=\"476\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/09\/baidu-referral-traffic.png 1992w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/09\/baidu-referral-traffic-300x72.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/09\/baidu-referral-traffic-1024x245.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/09\/baidu-referral-traffic-768x184.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/09\/baidu-referral-traffic-1536x367.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/09\/baidu-referral-traffic-512x122.png 512w\" sizes=\"(max-width: 1992px) 100vw, 1992px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The website that drove the most traffic to Baidu was hao123.com, which is a competitor. We found this interesting, so we did some more research and found out that Baidu actually purchased hao123 in 1999 \u2014 what a strategic move!<\/span><\/p>\n<h3>3) Netflix<\/h3>\n<p><span style=\"font-weight: 400;\">Next up on our list is a streaming service that we&#8217;re sure you&#8217;ve heard of (regardless if you&#8217;ve used it or not) \u2014 Netflix.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whether you use it on your laptop, TV, phone, or even a friend or family member&#8217;s account (we won&#8217;t tell on you &#x1f609;), Netflix is a big part of our lives.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On that note, check out the website&#8217;s total visits for November. They had 1.93 billion visitors, which also happens to be a 6.04% increase compared to last month. But unlike the other websites, 87% of visits came from desktop, suggestiong that desktop is more comfortable for visitors.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-198162\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/09\/Netflix-website-performance.png\" alt=\"Netflix website performance\" width=\"2774\" height=\"1164\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/09\/Netflix-website-performance.png 2774w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/09\/Netflix-website-performance-300x126.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/09\/Netflix-website-performance-1024x430.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/09\/Netflix-website-performance-768x322.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/09\/Netflix-website-performance-1536x645.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/09\/Netflix-website-performance-2048x859.png 2048w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/09\/Netflix-website-performance-512x215.png 512w\" sizes=\"(max-width: 2774px) 100vw, 2774px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">As we continue down the list, direct traffic continues to drive more visitors to these massive tech websites, which isn&#8217;t surprising. What was a bit surprising was although Organic Search brought 19% of traffic we wanted to see how Netflix compared to their competitors. And we found out that PrimeVideo actually had more visitors coming through organic search (26%), a little competition never hurt.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But, nonetheless, Netflix&#8217;s organic search is still quite impressive.\u00a0 <\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-198160\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/09\/Netflix-marketing-channels.png\" alt=\"Netflix marketing channels\" width=\"1050\" height=\"347\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/09\/Netflix-marketing-channels.png 1050w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/09\/Netflix-marketing-channels-300x99.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/09\/Netflix-marketing-channels-1024x338.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/09\/Netflix-marketing-channels-768x254.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/09\/Netflix-marketing-channels-512x169.png 512w\" sizes=\"(max-width: 1050px) 100vw, 1050px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">As we analyzed Netflix&#8217;s organic non-branded keywords, these are the top 15 that drove visitors to the site: <\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-198161\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/09\/Netflix-organic-non-branded-keywords.png\" alt=\"Netflix organic non branded keywords\" width=\"1039\" height=\"647\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/09\/Netflix-organic-non-branded-keywords.png 1039w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/09\/Netflix-organic-non-branded-keywords-300x187.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/09\/Netflix-organic-non-branded-keywords-1024x638.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/09\/Netflix-organic-non-branded-keywords-768x478.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/09\/Netflix-organic-non-branded-keywords-512x319.png 512w\" sizes=\"(max-width: 1039px) 100vw, 1039px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">There&#8217;s a lot going on in this short list, but what piqued our interest was &#8220;<\/span><i><span style=\"font-weight: 400;\">NFL,<\/span><\/i><span style=\"font-weight: 400;\">&#8221; which has a <\/span><strong><a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/keyword-search-volume\/\">search volume<\/a><\/strong><span style=\"font-weight: 400;\"><strong> of 107.2 million<\/strong>, holy guacamole! We saw that as viewers were gearing up to watch the Thanksgiving game, news broke out that Netflix will host the Christmas NFL games. But there are other interesting keywords in this list.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Two other phrases that got millions of searches were &#8220;<\/span><i><span style=\"font-weight: 400;\">mike tyson<\/span><\/i><span style=\"font-weight: 400;\">&#8221; and &#8220;<\/span><i><span style=\"font-weight: 400;\">mike tyson.vs jake paul.<\/span><\/i><span style=\"font-weight: 400;\">&#8221; If you live under a rock and don&#8217;t know what we&#8217;re talking about, we&#8217;ll explain. Netflix live-streamed a boxing match between Iron Mike (Mike Tyson) and El Gallo (Jake Paul). If you had the chance to watch it, did it end how you expected?<\/span><\/p>\n<h3>4) Microsoft<\/h3>\n<p><span style=\"font-weight: 400;\">We&#8217;re almost at the end of our list, but for now, the website that&#8217;s sitting in fourth place is none other than \u2014 Microsoft!<\/span><\/p>\n<p><span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\">In just November, the giant had\u00a0<strong>1.27 billion total visits<\/strong>, and even though that&#8217;s a 4.44% decline from the last month, it&#8217;s still a crazy amount of visits for just one website.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-198159\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/09\/Microsoft-website-performance.png\" alt=\"Microsoft website performance\" width=\"1400\" height=\"586\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/09\/Microsoft-website-performance.png 1400w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/09\/Microsoft-website-performance-300x126.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/09\/Microsoft-website-performance-1024x429.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/09\/Microsoft-website-performance-768x321.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/09\/Microsoft-website-performance-512x214.png 512w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Check out this really cool insight that was generated by Similarweb Sales Intelligence:<\/span><i> <\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">The average monthly traffic to microsoft.com is approximately 1.22B visits. Traffic increased from 1.13B in June 2024 to 1.33B in October 2024, a growth of 17.8%. This growth was primarily driven by the Direct and Organic Search channels, which consistently contributed the majority of traffic each month. However, there was a slight decrease in November 2024 to 1.27B visits, possibly due to seasonal factors.<\/span><\/i><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-198158\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/09\/Microsoft-traffic-and-engagement.png\" alt=\"Microsoft traffic and engagement\" width=\"1362\" height=\"494\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/09\/Microsoft-traffic-and-engagement.png 1362w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/09\/Microsoft-traffic-and-engagement-300x109.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/09\/Microsoft-traffic-and-engagement-1024x371.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/09\/Microsoft-traffic-and-engagement-768x279.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/09\/Microsoft-traffic-and-engagement-512x186.png 512w\" sizes=\"(max-width: 1362px) 100vw, 1362px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Obviously, we wanted to see what was going on with the Marketing Channels. This is what we found. <\/span><b>Direct accounted for 55% of the site\u2019s total visits<\/b><span style=\"font-weight: 400;\">. However, organic search also brought in 36% of its traffic, which is the highest on this list so far. Referrals also brought in almost 7%, which is a decent amount.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-198157\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/09\/Microsoft-marketing-channels.png\" alt=\"Microsoft marketing channels\" width=\"1366\" height=\"349\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/09\/Microsoft-marketing-channels.png 1366w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/09\/Microsoft-marketing-channels-300x77.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/09\/Microsoft-marketing-channels-1024x262.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/09\/Microsoft-marketing-channels-768x196.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/09\/Microsoft-marketing-channels-512x131.png 512w\" sizes=\"(max-width: 1366px) 100vw, 1366px\" \/><\/p>\n<p>Let&#8217;s take a quick look at the top 15 non branded keywords that brought users to microsoft.com&#8230;<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-198168\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/09\/Microsoft-organic-non-brand-keywords.png\" alt=\"Microsoft organic non brand keywords\" width=\"1702\" height=\"1290\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/09\/Microsoft-organic-non-brand-keywords.png 1702w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/09\/Microsoft-organic-non-brand-keywords-300x227.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/09\/Microsoft-organic-non-brand-keywords-1024x776.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/09\/Microsoft-organic-non-brand-keywords-768x582.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/09\/Microsoft-organic-non-brand-keywords-1536x1164.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/09\/Microsoft-organic-non-brand-keywords-512x388.png 512w\" sizes=\"(max-width: 1702px) 100vw, 1702px\" \/><\/p>\n<p>Here&#8217;s what we noticed: &#8216;B<em>ing<\/em>,&#8217; which has a whopping 11.3 million average searches, drove people to Microsoft. But funny enough, users used Google, a search engine, to find another search engine.<\/p>\n<h3>5) Samsung<\/h3>\n<p><span style=\"font-weight: 400;\">Last but not least is <\/span><b>Samsung<\/b><span style=\"font-weight: 400;\">, the South Korean multinational major appliance and consumer electronics corporation.<\/span><\/p>\n<p><b>In November, Samsung secured 869.2 million total visits<\/b><span style=\"font-weight: 400;\">. Even though that&#8217;s the lowest figure on this current list, it&#8217;s still a crazy high number. Interestingly, Samsung has the highest mobile distribution at 94%!<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-198166\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/09\/Samsung-website-performance.png\" alt=\"Samsung website performance\" width=\"1393\" height=\"584\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/09\/Samsung-website-performance.png 1393w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/09\/Samsung-website-performance-300x126.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/09\/Samsung-website-performance-1024x429.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/09\/Samsung-website-performance-768x322.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/09\/Samsung-website-performance-512x215.png 512w\" sizes=\"(max-width: 1393px) 100vw, 1393px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">We noticed that the traffic over time has been declining over the last few months, but after checking the <\/span><a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/session-duration\/\"><span style=\"font-weight: 400;\">Visit Duration<\/span><\/a><span style=\"font-weight: 400;\">, we saw that it&#8217;s starting to trend upwards which can be connected to the holiday season.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It&#8217;ll be interesting to see where Samsung will be in a month or two and if the Visit Duration continues to trend upwards. &#x1f914;<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-198164\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/09\/Samsung-engagement-over-time.png\" alt=\"Samsung engagement over time\" width=\"1361\" height=\"560\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/09\/Samsung-engagement-over-time.png 1361w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/09\/Samsung-engagement-over-time-300x123.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/09\/Samsung-engagement-over-time-1024x421.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/09\/Samsung-engagement-over-time-768x316.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/09\/Samsung-engagement-over-time-512x211.png 512w\" sizes=\"(max-width: 1361px) 100vw, 1361px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Seeing as Samsung is an ecommerce company, it&#8217;s no surprise the website&#8217;s biggest traffic driver was <strong>Organic Search which brought in 45% of overall searches<\/strong>.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-198163\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/09\/Samsung-channel-overview.png\" alt=\"Samsung channel overview\" width=\"1366\" height=\"348\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/09\/Samsung-channel-overview.png 1366w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/09\/Samsung-channel-overview-300x76.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/09\/Samsung-channel-overview-1024x261.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/09\/Samsung-channel-overview-768x196.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/09\/Samsung-channel-overview-512x130.png 512w\" sizes=\"(max-width: 1366px) 100vw, 1366px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Check out these top 15 non-branded keywords that brought consumers to Samsung. Surprisingly, they&#8217;re all related to phones rather than home appliances.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-198165\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/09\/Samsung-organic-non-branded-keywords.png\" alt=\"Samsung organic non branded keywords\" width=\"956\" height=\"641\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/09\/Samsung-organic-non-branded-keywords.png 956w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/09\/Samsung-organic-non-branded-keywords-300x201.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/09\/Samsung-organic-non-branded-keywords-768x515.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/09\/Samsung-organic-non-branded-keywords-512x343.png 512w\" sizes=\"(max-width: 956px) 100vw, 956px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2>Go beyond the top 100<\/h2>\n<p>So, there you have it \u2014 the top 100, with a deeper dive into the top 5 to see what makes them just <em>so <\/em>good at what they do.<\/p>\n<p>This kind of data is important in so many ways, and can help you optimize your <a href=\"https:\/\/www.similarweb.com\/blog\/sales\/b2b-sales\/sales-process\/\">sales process<\/a> from beginning to end. That\u2019s exactly why Similarweb Sales Intelligence exists \u2014 to help you work smarter, not harder\u2026 and win bigger, quicker.<\/p>\n<p>Here\u2019s a quick rundown of our features to help you do just that:<\/p>\n<ul>\n<li><strong>Lead Generator<\/strong>: Search our database of over 100m companies to create a list of your <a href=\"https:\/\/www.similarweb.com\/blog\/sales\/b2b-sales\/ideal-customer-profile\/\">ideal prospects<\/a><\/li>\n<li><strong>Insights Generator<\/strong>: Create effective outreach based on solving your prospect\u2019s specific pain points and areas of opportunity<\/li>\n<li><strong>Contacts<\/strong>: You can find the key decision-makers at the companies you\u2019re interested in and download their contact information with the click of a button<\/li>\n<li><strong>Account Review<\/strong>: Uncover full insight into each account, including performance and technologies<\/li>\n<li><strong>Sales Signals:<\/strong> News, technology, ad network, and traffic change alerts on all your target and client accounts. Plus, generate leads based on signals<\/li>\n<\/ul>\n<p>If you ask us, it\u2019s kind of a no-brainer. Book a live demo to find out how it will work for your business.<\/p>\n    <div class=\"post-banner post-banner--base\">\n        <div class=\"post-banner__wrapper\">\n            <div class=\"post-banner__text\">\n                                    <p class=\"post-banner__title\">Your unfair sales advantage<\/p>\n                                    <p class=\"post-banner__subtitle\">Grab your prospects' attention with insights from Similarweb Sales Intelligence<\/p>\n                                <div class=\"post-banner__button-wrapper\">\n                                            <a class=\"swui-button swui-button--solid swui-button--primary post-banner__button js-post-banner\"\n                           href=\"https:\/\/www.similarweb.com\/corp\/contact-us\/?solution=sales\"\n                           data-disable-dynamic-tracking\n                        >Book a live demo<\/a>\n                                    <\/div>\n            <\/div>\n                    <\/div>\n    <\/div>\n\n<h2>FAQs<\/h2>\n<p><strong>What are the top tech companies in the world?<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">The top three tech companies by revenue are Amazon, Apple, and Alphabet (Google) in November 2024. The world&#8217;s top tech company by website traffic, however, is Amazon.<\/span><\/p>\n<p><strong>What\u2019s the top tech company in the US?<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">The top tech company in the US by both revenue <\/span><i><span style=\"font-weight: 400;\">and <\/span><\/i><span style=\"font-weight: 400;\">web traffic is Amazon in November 2024.<\/span><\/p>\n<p><strong>What are tech companies?<\/strong><\/p>\n<p>Tech companies are companies in the industries of digital electronics, software, internet-related services, ecommerce, and more.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The global tech industry is estimated to reach $5.4 trillion by the end of 2025. T r i l l i o n. In fact, the US tech industry alone accounts for about 40% of the worldwide tech market. Crazy, right? Those numbers are only going to get bigger, too. Tech companies include all digital [&hellip;]<\/p>\n","protected":false},"author":519,"featured_media":141542,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[6563,2805],"tags":[],"class_list":["post-138905","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-b2b-sales","category-sales"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Top 100 Tech Companies in The World in 2024 | Similarweb<\/title>\n<meta name=\"description\" content=\"The global tech industry is estimated to reach $5.4 trillion dollars soon, but who are the top tech companies for 2024? 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