{"id":140884,"date":"2022-11-23T15:52:23","date_gmt":"2022-11-23T15:52:23","guid":{"rendered":"https:\/\/www.similarweb.com\/corp\/?p=140884"},"modified":"2025-01-23T11:59:05","modified_gmt":"2025-01-23T11:59:05","slug":"pets-chewy-rover","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/insights\/ecommerce-news\/pets-chewy-rover\/","title":{"rendered":"Pet Retail in the Doghouse While Rover Walks Faster"},"content":{"rendered":"<p>Like many e-commerce businesses, online sales of pet products and services suffer from comparison with the boom levels they achieved during the pandemic. However, one business that has resisted backsliding is Rover, the dog-walking and pet-sitting venture that continues to show strong growth, particularly with its app for ordering services.<\/p>\n<h2>Key takeaways<\/h2>\n<ul>\n<li>The strongest growth story we see in pet care is <a href=\"https:\/\/www.similarweb.com\/website\/rover.com\/\">Rover<\/a>, the dog walking and pet sitting service, for which web traffic was up 2.1% for the quarter and app usage was up 31.4%. Rover\u2019s smaller competitor, <a href=\"https:\/\/www.similarweb.com\/website\/wagwalking.com\/\">Wag<\/a>, isn\u2019t showing the same momentum online, with traffic down 14.9% and app usage down 4.7%.<\/li>\n<li>Chewy is the largest player in online pet products and services, capturing a 5.2% share of all web traffic worldwide and 11.7% in the U.S., according to Similarweb\u2019s definition of the category. But total <a href=\"https:\/\/www.similarweb.com\/website\/chewy.com\/\">traffic to chewy.com<\/a> has been trending lower, down 5.5% in the quarter, according to Similarweb estimates. That may be offset somewhat by 2.6% growth in mobile app active users across iOS and Android.<\/li>\n<li>Where Chewy is online only, Petco and <a href=\"https:\/\/www.similarweb.com\/website\/petsmart.com\/\">PetSmart<\/a> have made e-commerce a big part of their businesses alongside brick-and-mortar retail. Both saw steeper quarterly web traffic declines than Chewy \u2013 5.8% for PetSmart and 9% for Petco. However, usage of the Petco apps for iOS and Android was up 13%, while PetSmart\u2019s app usage was down 5.8%.<\/li>\n<li>For context, Chewy is still pulling in nearly 50% more web traffic as of October than it was in November 2019, before the onset of the pandemic, and <a href=\"https:\/\/www.similarweb.com\/website\/petco.com\/\">Petco\u2019s web traffic<\/a> is up 45% on the same basis. For Petsmart, the number is 18%.<\/li>\n<\/ul>\n<p>Online activity tends to foreshadow digital business results. Petco is scheduled to report Q3 earnings on November 30, followed by Chewy on December 8, while PetSmart remains private (despite talk of a possible <a href=\"https:\/\/kalkinemedia.com\/ca\/news\/ipo\/when-is-petsmart-going-public\">SPAC merger<\/a> that popped up earlier this year). Rover <a href=\"https:\/\/finance.yahoo.com\/news\/rover-reports-third-quarter-2022-210500296.html\">reported earnings<\/a> on November 7, with revenue up 45% year-over-year to $50.9 million, and Wag followed on November 10, <a href=\"https:\/\/finance.yahoo.com\/news\/wag-reports-third-quarter-2022-210100476.html\">boasting a revenue increase of 161%<\/a> to $15.4 million.<\/p>\n<h2>The petcare market<\/h2>\n<p>The petcare products and services market includes both pure plays like those we are discussing here as well as the pet departments of Amazon, Walmart, Target, and mass market retailers, as well as many niche players. Even as the pandemic waned, many of those habits remained.<\/p>\n<p>Meanwhile, Rover and Wag found an opportunity in gathering the scattered market for freelance dog walkers and pet sitters into apps for ordering those services.\u00a0 The online component of this market boomed during the pandemic not only for the same reasons that other retailers moved online but also because consumers sought the company of pets when they were more isolated from other people. More recently, the <a href=\"https:\/\/www.similarweb.com\/blog\/insights\/airlines-news\/similarweb-data-on-airline-holiday-demand\/\">recovery of the travel market<\/a> may have elevated the demand for pet-sitting services.<\/p>\n<p>The chart below shows the current standings for the <a href=\"https:\/\/www.similarweb.com\/top-websites\/pets-and-animals\/pet-food-and-supplies\/\">leading petcare retailers<\/a> and the more service-oriented Rover and Wag, based on the August to October quarter.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-140877 size-full\" src=\"https:\/\/www.similarweb.com\/corp\/wp-content\/uploads\/2022\/11\/pets_1.png\" alt=\"Pet retail and services websites - comparison\" width=\"1350\" height=\"742\" \/><\/p>\n<p>While the retailers are all seeing a dip in demand, as shown by <a href=\"https:\/\/www.similarweb.com\/website\/\">web traffic analysis<\/a>, Rover grew traffic by a little over 2%. Chewy\u2019s traffic was down 5.5%, compared with a 5.8% drop for PetSmart and a 9% drop for Petco.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-140878 size-full\" src=\"https:\/\/www.similarweb.com\/corp\/wp-content\/uploads\/2022\/11\/pets_2.png\" alt=\"Pet retail and services websites - Q3 Year over Year\" width=\"1350\" height=\"742\" \/><\/p>\n<p>All these companies saw traffic and revenue boom during the pandemic, but year-over-year comparisons have been tougher since then.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-140879 size-full\" src=\"https:\/\/www.similarweb.com\/corp\/wp-content\/uploads\/2022\/11\/pets_3.png\" alt=\"Pet retail and services websites - Traffic and revenue boom\" width=\"1200\" height=\"742\" \/><\/p>\n<h2>How Rover came to dominate dog walking and pet sitting<\/h2>\n<p>Rover has successfully made itself the leading brand among dog walking, pet sitting, and related services like doggy daycare, partly by offering attractive terms to gig workers and also with strong search marketing.<\/p>\n<p>For example, rover.com captures 20.5% of organic search traffic \u2026<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-140887 size-full\" src=\"https:\/\/www.similarweb.com\/corp\/wp-content\/uploads\/2022\/11\/rover-organic-search.png\" alt=\"rover.com captures 20.5% of organic search traffic\" width=\"678\" height=\"187\" \/><\/p>\n<p>\u2026 and 38.8% of paid traffic.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-140888 size-full\" src=\"https:\/\/www.similarweb.com\/corp\/wp-content\/uploads\/2022\/11\/rover-paid-search.png\" alt=\"rover.com captures 38.83% of paid search traffic\" width=\"652\" height=\"201\" \/><\/p>\n<p>Wag ranks 9th for organic traffic associated with those keywords and 16th for paid search traffic.<\/p>\n<p>While rover.com is doing well compared with other web domains for pet care, Rover\u2019s growth story stands out even more if we look at how these companies are competing in the world of <a href=\"https:\/\/www.similarweb.com\/top-apps\/google\/\">top mobile apps<\/a>. The dog walking and pet sitting business has a strong mobile component, much like food delivery and ridesharing.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-140882 size-large\" src=\"https:\/\/www.similarweb.com\/corp\/wp-content\/uploads\/2022\/11\/pets_6-1024x578.png\" alt=\"Pet retail and services websites - Mobile apps active users, YoY, Worldwide\" width=\"1024\" height=\"578\" \/><\/p>\n<h2>How the petcare apps stack up<\/h2>\n<p>Getting an app onto consumer phones is also important for online retail, and here some like Petco seem to be performing stronger in terms of app users than on the web.<\/p>\n<p><a href=\"https:\/\/www.similarweb.com\/app\/google-play\/com.rover.android\/statistics\/\">Rover\u2019s mobile app for Android<\/a> ranks second among these competitors, behind Chewy and ahead of <a href=\"https:\/\/www.similarweb.com\/app\/google-play\/com.petco.mobile\/statistics\/\">PetCo app<\/a> and PetSmart.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-140883 size-full\" src=\"https:\/\/www.similarweb.com\/corp\/wp-content\/uploads\/2022\/11\/pets_7.png\" alt=\"Rover\u2019s mobile app for Android ranks second among Petcare apps\" width=\"1600\" height=\"742\" \/><\/p>\n<p><em>The Similarweb Insights &amp; Communications team is available to pull additional or updated data on request for the news media (journalists are invited to write to <\/em><a href=\"mailto:press@similarweb.com\"><em>press@similarweb.com<\/em><\/a><em>). When citing our data, please reference Similarweb as the source and link back to the most relevant blog post or <\/em><a href=\"https:\/\/www.similarweb.com\/blog\/insights\/\"><em>similarweb.com\/blog\/insights\/<\/em><\/a><em>.<\/em><\/p>\n<p><strong>Contact: <\/strong>For more information, please write to <a href=\"mailto:press@similarweb.com\">press@similarweb.com<\/a>.<\/p>\n<p><strong>Citation: <\/strong>\u00a0Please refer to Similarweb as a digital intelligence platform. If online, please link back to <a href=\"https:\/\/www.similarweb.com\/\">www.similarweb.com<\/a> or the most relevant blog post.<\/p>\n<p><strong>Report By: <\/strong>David F. Carr, Senior Insights Manager<\/p>\n<p><a href=\"https:\/\/support.similarweb.com\/hc\/en-us\/articles\/360001631538-Similarweb-Data-Methodology\"><strong>Methodology<\/strong><\/a><\/p>\n<p><strong>Disclaimer:<\/strong> All data, reports and other materials provided or made available by Similarweb are based on data obtained from third parties, including estimations and extrapolations based on such data. Similarweb shall not be responsible for the accuracy of the materials and shall have no liability for any decision by any third party based in whole or in part on the materials.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Like many e-commerce businesses, online sales of pet products and services suffer from comparison with the boom levels they achieved during the pandemic. However, one business that has resisted backsliding is Rover, the dog-walking and pet-sitting venture that continues to show strong growth, particularly with its app for ordering services. Key takeaways The strongest growth [&hellip;]<\/p>\n","protected":false},"author":441,"featured_media":141549,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[8272,7892],"tags":[],"class_list":["post-140884","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce-news","category-insights"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pet Retail in the Doghouse While Rover Walks Faster | Similarweb<\/title>\n<meta name=\"description\" content=\"While much higher than pre-pandemic, traffic to online sellers of pet products and services has been down recently for players like Chewy but not Rover.\" \/>\n<meta name=\"robots\" content=\"max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.similarweb.com\/blog\/insights\/ecommerce-news\/pets-chewy-rover\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"David F. 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