{"id":141577,"date":"2022-12-07T14:28:10","date_gmt":"2022-12-07T14:28:10","guid":{"rendered":"https:\/\/www.similarweb.com\/blog\/?p=141577"},"modified":"2025-07-15T08:14:15","modified_gmt":"2025-07-15T08:14:15","slug":"lululemon","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/insights\/ecommerce-news\/lululemon\/","title":{"rendered":"Lululemon Keeps Stretching Digital Muscles"},"content":{"rendered":"<p>As Lululemon prepares to report third-quarter earnings on December 8, its ability to keep stretching its digital audience is looking good and bodes well for the holiday season.<\/p>\n<h2>Key takeaways<\/h2>\n<ul>\n<li>For the quarter that ended in October, desktop and mobile web visits were up 41% year-over-year, and Similarweb\u2019s preliminary estimate for November is that traffic was also up 41% for that month.<\/li>\n<li>Lululemon fans aren\u2019t just browsing but buying: checkout page visits were up between 29% and 38% each month of the quarter and another 34% in November.<\/li>\n<\/ul>\n<h2>Traffic stretching higher<\/h2>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-141765\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/12\/Lululemon.png\" alt=\"chart: Lululemon monthly traffic\" width=\"600\" height=\"371\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/12\/Lululemon.png 600w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/12\/Lululemon-300x186.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/12\/Lululemon-512x317.png 512w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<h2>A big Black Friday<\/h2>\n<p>November was a strong month for <a href=\"https:\/\/www.similarweb.com\/company\/lululemon.com\/\">Lululemon overall<\/a>, but with a particularly great Black Friday, November 25th \u2013\u00a0 nearly 2.5 million visits that day alone.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-141574 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/12\/lululemon_2.png\" alt=\"Lululemon's daily visits during November 2022\" width=\"1200\" height=\"742\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/12\/lululemon_2.png 1200w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/12\/lululemon_2-300x186.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/12\/lululemon_2-1024x633.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/12\/lululemon_2-768x475.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/12\/lululemon_2-512x317.png 512w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>Lululemon showed generally strong online traffic growth throughout the quarter.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-141575 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/12\/lululemon_3.png\" alt=\"Lululemon showed generally strong online traffic growth throughout the quarter\" width=\"932\" height=\"235\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/12\/lululemon_3.png 932w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/12\/lululemon_3-300x76.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/12\/lululemon_3-768x194.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/12\/lululemon_3-512x129.png 512w\" sizes=\"(max-width: 932px) 100vw, 932px\" \/><\/p>\n<h2>Checking out<\/h2>\n<p>Getting traffic to an online store is important, but motivating consumers to visit the digital checkout counter is what matters most. Our analysis of the segment of <a href=\"https:\/\/www.similarweb.com\/website\/lululemon.com\/\">Lulululemon traffic<\/a> shows the same steep upward ascent in November.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-141576 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/12\/lululemon_4.png\" alt=\"Lululemon checkout visits over time\" width=\"1200\" height=\"742\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/12\/lululemon_4.png 1200w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/12\/lululemon_4-300x186.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/12\/lululemon_4-1024x633.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/12\/lululemon_4-768x475.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/12\/lululemon_4-512x317.png 512w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<h2>Initiatives paying off<\/h2>\n<p>In an earnings preview distributed to <a href=\"https:\/\/www.similarweb.com\/corp\/stocks\/\">Similarweb Stock Intelligence<\/a> clients in October, our analysts wrote that \u201cLululemon continues to dominate the athleisure space despite competitors increasing promotional activity to sell off excess inventory.\u201d<\/p>\n<p>They noted that Lululemon increased conversions \u201cat Nike and Adidas\u2019 expense\u201d while executing strategies like expanding sales of footwear and men\u2019s apparel. Meanwhile, Lululemon launched its two-tiered Studio Membership Program in late September to build customer loyalty and increase engagement and connection between their physical and digital platforms.<\/p>\n<p><em>The Similarweb Insights &amp; Communications team is available to pull additional or updated data on request for the news media (journalists are invited to write to <\/em><a href=\"mailto:press@similarweb.com\"><em>press@similarweb.com<\/em><\/a><em>). When citing our data, please reference Similarweb as the source and link back to the most relevant blog post or <\/em><a href=\"https:\/\/www.similarweb.com\/blog\/insights\/\"><em>similarweb.com\/blog\/insights\/<\/em><\/a><em>.<\/em><\/p>\n<p><a href=\"https:\/\/support.similarweb.com\/hc\/en-us\/articles\/360001631538-Similarweb-Data-Methodology\"><strong>Methodology<\/strong><\/a><\/p>\n<p><strong>Disclaimer:<\/strong> All data, reports and other materials provided or made available by Similarweb are based on data obtained from third parties, including estimations and extrapolations based on such data. Similarweb shall not be responsible for the accuracy of the materials and shall have no liability for any decision by any third party based in whole or in part on the materials.<\/p>\n<p>Photo by<a href=\"https:\/\/unsplash.com\/@morsha?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\"> Mor Shani<\/a> on<a href=\"https:\/\/unsplash.com\/s\/photos\/lululemon?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\"> Unsplash<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As Lululemon prepares to report third-quarter earnings on December 8, its ability to keep stretching its digital audience is looking good and bodes well for the holiday season. Key takeaways For the quarter that ended in October, desktop and mobile web visits were up 41% year-over-year, and Similarweb\u2019s preliminary estimate for November is that traffic [&hellip;]<\/p>\n","protected":false},"author":465,"featured_media":141578,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[8272,7892],"tags":[],"class_list":["post-141577","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce-news","category-insights"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Lululemon Keeps Stretching Digital Muscles | Similarweb<\/title>\n<meta name=\"description\" content=\"As Lululemon prepares to report third-quarter earnings on December 8, its ability to keep stretching its digital audience is 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