{"id":141875,"date":"2022-12-20T11:02:27","date_gmt":"2022-12-20T11:02:27","guid":{"rendered":"https:\/\/www.similarweb.com\/blog\/?p=141875"},"modified":"2025-01-23T14:20:27","modified_gmt":"2025-01-23T14:20:27","slug":"top-startups","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/sales\/b2b-sales\/top-startups\/","title":{"rendered":"Top 100 Startups Around The World"},"content":{"rendered":"

Do you want to start with the good news or bad? Actually, we\u2019re going bad first because \u2013 well \u2013 the only way is up after that. Here goes\u2026<\/p>\n

Around 90%<\/a> of startups fail – 10% of them fail in their first year. Ouch.<\/p>\n

But hey, we\u2019re not here to dwell on the negative, we\u2019re here to celebrate the positive: the top startups around the world who are smashing it in terms of fast digital growth, fundraising, and missions we all believe in.<\/p>\n

To do this, we used Otta and their well-known Rocket List for 2022<\/a>, to take the top startup companies from their two lists (US and Europe & UK), combine them into one *big* global list of top startups, and upload it into Similarweb Sales Intelligence.<\/a> The end result? The top 100 startups in the world<\/strong>, in terms of website traffic.<\/p>\n

Then, we\u2019re going to go into all the juicy details and help pinpoint what makes some of these top startups just so damn good – and why they should be your next sales opportunity.<\/p>\n

Top 100 startups, by website traffic<\/h2>\n

So, here we have it – the 100 hottest startups around the world, ranked by website traffic<\/a>. When you\u2019re selling to companies in the digital space, website traffic is a true indicator of popularity and success.<\/p>\n

\"top<\/p>\n

Want to download the list? Here you go<\/a>.<\/p>\n

A deeper dive into the top 5 startup companies, by monthly visits:<\/h2>\n

That long list doesn\u2019t really show you just how much Similarweb Sales Intelligence can do for you, your team, your sales emails<\/a>, and your sales targets. ()<\/p>\n

So, how about a little teaser with a deep dive into the top 5 startups on the list? We knew you\u2019d say yes to that\u2026<\/p>\n

1) Notion.so<\/h3>\n

It\u2019s fair to say, we love anything that enhances our productivity and efficiency, and Notion does just that. The best bit? Unlike coffee, too much of Notion won\u2019t risk a headache or ruin your sleep pattern.<\/p>\n

This all-in-one, note-taking software platform took tech stacks by storm. It encourages flexibility, easy collaboration (both internally and externally), and organization, so you can see why it\u2019s so popular.<\/p>\n

Let\u2019s have a little snoop into 2022\u2019s digital footprint for Notion<\/a>, and see what\u2019s what with Account Review:<\/p>\n

\"traffic<\/p>\n

That\u2019s a lot of visits – especially for a relatively new startup like Notion (founded in 2013).<\/p>\n

It\u2019s a platform that has attracted thousands of young startups, namely because it\u2019s efficient – this all-in-one solution helps them cut down the number of software subscriptions needed. Hello, money and time saver.<\/p>\n

So, how are people stumbling across Notion as a solution? Well, mainly direct – by a long shot, actually.<\/p>\n

\"channel<\/p>\n

Kudos to the team leading brand awareness.<\/p>\n

Over time, we can see this split between marketing channels<\/a> has stayed pretty consistent. Notion has needed to put minimal effort into their social media, paid search, and display ads, because the company has cracked it in terms of direct and organic traffic. Every business\u2019 dream, right?<\/p>\n

Why don\u2019t we take a look at what people are searching for to land on Notion\u2019s website?<\/p>\n

\"keywords<\/p>\n

Surprise surprise, the top organic search terms are branded. The people know what they want – keep up the good work, Notion.<\/p>\n

2) Miro.com<\/h3>\n

If you don\u2019t already know about Miro, you need to know about Miro. (We love Miro).<\/p>\n

This visual collaboration platform and online whiteboard tool is not only a great tool to use for every team, it\u2019s easy to use and looks pretty too. It was a \u2018pandemic boom\u2019 business to help teams work together, without being face-to-face, but it looks like it\u2019s not going away anytime soon\u2026<\/p>\n

\"visits<\/p>\n

How\u2019s that for rapid growth? And in terms of competition, Miro is far beyond the rest – which we can see with the numbers, but we can use Similarweb Sales Intelligence comparison feature. Just to double check.<\/p>\n

\"website<\/p>\n

So, what marketing channels does Miro use to level up against its competitors? Looks like word of mouth is a big one because Miro\u2019s direct traffic<\/a> is on fire. Organic traffic, not too shabby either.<\/p>\n

\"channels<\/p>\n

Note: \u2018Collaboration\u2019 is already a big word in this blog post, and it just shows how we\u2019re all looking to work smarter, not harder<\/strong>.
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Your unfair sales advantage<\/p>\n

Grab your prospects' attention with insights from Similarweb Sales Intelligence<\/p>\n

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3) Ycombinator.com<\/h3>\n

Y Combinator<\/a> is what we call an \u2018accelerator\u2019 for early stage startups in the tech space. There have been a lot of startup companies through its doors – more than 3,000 if you want to know the facts.<\/p>\n

Well-known startups like Airbnb, Dropbox, Quora, and Stripe have all been there, done that, and maybe even got a t-shirt.<\/p>\n

With big names owing some of their success to Y Combinator, how about we take a look at some digital insights to see what helped them seal those deals?<\/p>\n

\"website<\/p>\n

While it looks like the business has had an up and down year, take a closer look at the number of views and you\u2019ll think twice about that. Website views have seemed to become a lot more consistent towards the end of this year though, which is good for planning ahead into the new year.<\/p>\n

And it\u2019s clear people are interested in what they do and what the website shows. Check the engagement stats, including an above-average time on page:<\/p>\n

\"engagement<\/p>\n

But who\u2019s looking? Ah yes, that\u2019s just another thing that Similarweb Sales Intelligence does. Say hello to our Demographics insights.<\/p>\n

\"demographics<\/p>\n

Looks like the 25-34 age bracket are killing it in terms of entrepreneurial ideas – whether they are part of the 10% success rate for startups, we\u2019ll never know. But what we can find out is the average browsing interests of these users – and they are definitely doing their research to succeed.<\/p>\n

\"audience<\/p>\n

4) Replit.com<\/h3>\n

Oh, another startup that\u2019s living the dream, thanks to a focus on collaboration – but also remote and hybrid working, taking into account that not everyone will be in the same meeting room at the same time. We\u2019re so here for it.<\/p>\n

\"website<\/p>\n

Rebranding from repl.it to replit.com<\/a> in March 2021, the company saw a big spike in January 2022, almost doubling its traffic – as you can see.<\/p>\n

\"visits<\/p>\n

What made the start of this year so special? Let\u2019s have a look.<\/p>\n

Firstly, most marketing channels followed a similar pattern in January 2022, but \u2013 like the rest of the top 5 startups we are speaking about \u2013 direct traffic<\/a> reigns above.<\/p>\n

\"channel<\/p>\n

Within the same period of time displayed on the graph above, we decided to look more closely into that spike in referrals. Why? Because we\u2019re gonna say that has something to do with the uplift in direct traffic, but also branded organic traffic.<\/p>\n

\"incoming<\/p>\n

The referring websites are either companies that provide online courses or training, or they\u2019re forums. This is where your B2B buyer persona<\/a> knowledge comes in\u2026<\/p>\n

Replit is a software used by developers, and it\u2019s well known that when a developer likes someone, they\u2019ll spread the word to developers alike – through suggestions, perhaps, or through forum chats like Reddit. The same applies when they don\u2019t like something.<\/p>\n

The dev persona<\/a> is one that\u2019s referred to a lot in B2B sales<\/a> \u2013 particularly those selling to SaaS and tech companies \u2013 because developers are the ones who deal with the integrations and \u2018techy\u2019 product updates.<\/p>\n

5) Feverup.com<\/h3>\n

Now, for our final high five to number five of our top startups in the world right now: the events and entertainment website and app, Feverup.com<\/a>. ✋<\/p>\n

Telling you what\u2019s going on, things to do, and things to see in your city, Fever keeps everyone busy. The best bit? It\u2019s tailored just for YOU. You can see why it\u2019s irresistible to some, and why so many big event organizers used Fever for their ticket purchases. Take a look:<\/p>\n

\"incoming<\/p>\n

With our data, we can also get a good idea of the demographic using Fever (and going to these events). The conclusion: millennials can\u2019t sit still. The insight: right here.<\/p>\n

\"gender<\/p>\n

Fever is connected to some of the largest cities around the world, including Madrid, London, Paris, Los Angeles and Barceliona, but where are most of its users coming from? That\u2019s just another thing our website analysis tool can tell you, and \u2013 as you can see \u2013 this startup has dominated their HQ country.<\/p>\n

\"traffic<\/p>\n

In terms of marketing channels, Fever clearly knows its stuff. We can see that the company is a social media hit – more so than the startups we\u2019ve already mentioned \u2013 with most of its social media referrals coming from Facebook. You know, the home of Facebook Events. Makes sense.<\/p>\n

\"channels<\/p>\n

The growing startups to watch out for<\/h2>\n

Wanna know the fastest-growing out of these fast-growing startups? Of course you do.<\/p>\n

Here\u2019s a quick run-through of the top promising startups to watch in 2023:<\/p>\n

\"Top<\/p>\n

To do this, we took the top 100 list we shared above, uploaded it to Similarweb Sales Intelligence, filtered it down by MoM traffic change, and Bob\u2019s your uncle (not literally, but he might be).<\/p>\n

Go beyond the top 100<\/h2>\n

The world of startups is always exciting – and ever-changing. That\u2019s why we will regularly update this blog, along with Top Tech Companies<\/a> and Top Ecommerce Companies<\/a>, to make sure you don\u2019t miss a trick.<\/p>\n

The data and insights that we offer can work for you and your sales process<\/a> in so many ways, helping you to optimize it and win more deals. We\u2019re here to help you work smarter, not harder with our invaluable features for sales teams everywhere, including:<\/p>\n