{"id":144257,"date":"2023-02-21T08:59:47","date_gmt":"2023-02-21T08:59:47","guid":{"rendered":"https:\/\/www.similarweb.com\/blog\/?p=144257"},"modified":"2024-03-04T12:08:01","modified_gmt":"2024-03-04T12:08:01","slug":"hey-dude","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/insights\/ecommerce-news\/hey-dude\/","title":{"rendered":"Hey Dude Shoes Wins the &#8216;Challenger Award&#8217; for Using Search to Capture Market Share"},"content":{"rendered":"<h2>Hey Dude is one of five Similarweb Digital Marketing Awards winners for 2023<\/h2>\n<p>Hey Dude Shoes won the <a href=\"https:\/\/www.similarweb.com\/corp\/lps\/marketing-awards\/#heydude\" target=\"_blank\" rel=\"noopener nofollow noreferrer\">Challenger Award<\/a> for using clever search tactics to capture share from bigger competitors &#8212; part of the <a href=\"https:\/\/www.similarweb.com\/corp\/lps\/marketing-awards\/\" target=\"_blank\" rel=\"noopener nofollow noreferrer\">Similarweb Digital Marketing Awards<\/a> announced today.<\/p>\n<p>This awards program recognizes success at using search marketing and other digital marketing techniques to <a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/increase-website-traffic\/\">drive website traffic<\/a>, as judged by both Similarweb metrics and the reviews by our panel of digital marketing experts.<\/p>\n<p>Even though Hey Dude Shoes competes in a crowded category against some of the most recognized shoe brands in the world, they used a clever <a href=\"https:\/\/www.similarweb.com\/blog\/research\/digital-analysis\/digital-strategy\/\">digital strategy<\/a> to ensure customers looking for them on Google and Amazon found them \u2013 not the competition.<\/p>\n<h2>Key takeaways<\/h2>\n<ul>\n<li>In 2022, Hey Dude achieved a 45% year-over-year (YoY) growth in total visits, far and away the best of their main competitive set: <a href=\"https:\/\/www.similarweb.com\/website\/toms.com\/\">toms.com<\/a>, <a href=\"https:\/\/www.similarweb.com\/website\/sperry.com\/\">sperry.com<\/a>, <a href=\"https:\/\/www.similarweb.com\/website\/nike.com\/\">nike.com<\/a>, and <a href=\"https:\/\/www.similarweb.com\/website\/allbirds.com\/\">allbirds.com<\/a>.<\/li>\n<li>Display traffic rose 126% YoY<\/li>\n<li>Referral traffic rose 127% YoY<\/li>\n<li>Hey Dude demonstrated particular success in driving up branded search traffic \u2013 getting customers to search for them by name.<\/li>\n<\/ul>\n<h2>Experts at getting found<\/h2>\n<p>As a newer brand with a limited marketing budget (compared to established players), Hey Dude needed a fresh strategy in order to compete effectively. Instead of going for increased <a href=\"https:\/\/www.similarweb.com\/blog\/research\/audience-and-brand-building\/brand-awareness\/\">brand awareness<\/a> like established brands, who use their massive budget on both digital and traditional media, they needed to be the best at leveraging both Google and Amazon.<\/p>\n<h3>THE WINNER:<\/h3>\n<p><strong>Why Hey Dude shoes?\u00a0<\/strong><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-144255 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/02\/hey_dude_1.png\" alt=\"Traffic &amp; Engagement: Hey dude shoes vs competitors\" width=\"1600\" height=\"628\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/02\/hey_dude_1.png 1600w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/02\/hey_dude_1-300x118.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/02\/hey_dude_1-1024x402.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/02\/hey_dude_1-768x301.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/02\/hey_dude_1-1536x603.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/02\/hey_dude_1-512x201.png 512w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/> <img decoding=\"async\" class=\"alignnone wp-image-144256 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/02\/hey_dude_2.png\" alt=\"44.65 Increase YoY to Hey dude's website\" width=\"566\" height=\"256\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/02\/hey_dude_2.png 566w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/02\/hey_dude_2-300x136.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/02\/hey_dude_2-512x232.png 512w\" sizes=\"(max-width: 566px) 100vw, 566px\" \/><\/p>\n<h2>Read the full analysis<\/h2>\n<p>Read the <a href=\"https:\/\/www.similarweb.com\/corp\/lps\/marketing-awards\/#heydude\" target=\"_blank\" rel=\"noopener nofollow noreferrer\">full analysis behind the award<\/a> and learn about <a href=\"https:\/\/www.similarweb.com\/corp\/lps\/marketing-awards\/\" target=\"_blank\" rel=\"noopener nofollow noreferrer\">the other honorees<\/a>:<\/p>\n<ul>\n<li>The <strong>Spotlight Award<\/strong> to <a href=\"https:\/\/www.similarweb.com\/corp\/lps\/marketing-awards\/#panasonic\" target=\"_blank\" rel=\"noopener nofollow noreferrer\">Panasonic<\/a> for leveraging <a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/website-stickiness\/\">search stickiness<\/a> to drive brand recognition.<\/li>\n<li>The <strong>Titan Award<\/strong> to <a href=\"https:\/\/www.similarweb.com\/corp\/lps\/marketing-awards\/#shein\" target=\"_blank\" rel=\"noopener nofollow noreferrer\">Shein<\/a>, which built on its strong global brand to <a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/new-market-strategy\/\">enter new markets<\/a> such as Brazil.<\/li>\n<li>The <strong>Referral Award<\/strong> to <a href=\"https:\/\/www.similarweb.com\/corp\/lps\/marketing-awards\/#pizzahut\" target=\"_blank\" rel=\"noopener nofollow noreferrer\">Pizza Hut Japan<\/a> for using referrals from other websites to capture market share.<\/li>\n<li>The <strong>Streamline Award<\/strong> to <a href=\"https:\/\/www.similarweb.com\/corp\/lps\/marketing-awards\/#lululemon\" target=\"_blank\" rel=\"noopener nofollow noreferrer\">Lululemon<\/a> for demonstrating excellence in pay-per-click mobile search as one of the tactics allowing it to defend its <a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/market-share-guide\/\">market share<\/a> in a tough economy for retail.<\/li>\n<\/ul>\n<p><em>The Similarweb Insights &amp; Communications team is available to pull additional or updated data on request for the news media (journalists are invited to write to <a href=\"mailto:press@similarweb.com\" target=\"_blank\" rel=\"noopener\">press@similarweb.com<\/a>). When citing our data, please reference Similarweb as the source and link back to the most relevant blog post or <a href=\"https:\/\/www.similarweb.com\/blog\/insights\/\">similarweb.com\/blog\/insights\/<\/a>.<\/em><\/p>\n<p><strong>Contact: <\/strong>For more information, please write to <a href=\"mailto:press@similarweb.com\" target=\"_blank\" rel=\"noopener\">press@similarweb.com<\/a>.<\/p>\n<p><strong>Citation: <\/strong>\u00a0Please refer to Similarweb as a digital intelligence platform. If online, please link back to <a href=\"https:\/\/www.similarweb.com\/\" target=\"_blank\" rel=\"noopener\">www.similarweb.com<\/a> or the most relevant blog post.<\/p>\n<p><strong>Report By: <\/strong>David F. Carr, Senior Insights Manager<\/p>\n<p><a href=\"https:\/\/support.similarweb.com\/hc\/en-us\/articles\/360001631538-Similarweb-Data-Methodology\" target=\"_blank\" rel=\"noopener\"><strong>Methodology<\/strong><\/a><\/p>\n<p><b>Disclaimer: All names, brands, trademarks and registered trademarks are the property of their respective owners. <\/b>All data, reports, and other materials provided or made available by Similarweb are created by Similarweb using data obtained from third-party and proprietary sources, including estimations and extrapolations based on such data. Similarweb shall not be responsible for the accuracy of the materials and shall have no liability for any decision by any third party based in whole or in part on the materials.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hey Dude is one of five Similarweb Digital Marketing Awards winners for 2023 Hey Dude Shoes won the Challenger Award for using clever search tactics to capture share from bigger competitors &#8212; part of the Similarweb Digital Marketing Awards announced today. This awards program recognizes success at using search marketing and other digital marketing techniques [&hellip;]<\/p>\n","protected":false},"author":441,"featured_media":144297,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[8272,7892],"tags":[],"class_list":["post-144257","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce-news","category-insights"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Hey Dude Shoes Wins the &#039;Challenger Award&#039; | Similarweb<\/title>\n<meta name=\"description\" content=\"Hey Dude Shoes won the Challenger Award for search tactics that captured share from bigger competitors - part of the Similarweb Digital Marketing Awards\" \/>\n<meta name=\"robots\" content=\"max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.similarweb.com\/blog\/insights\/ecommerce-news\/hey-dude\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"David F. Carr\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/insights\/ecommerce-news\/hey-dude\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/insights\/ecommerce-news\/hey-dude\/\"},\"author\":{\"name\":\"David F. Carr\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/#\/schema\/person\/88a1c371bedf9ca0167e026f38ed11d8\"},\"headline\":\"Hey Dude Shoes Wins the &#8216;Challenger Award&#8217; for Using Search to Capture Market Share\",\"datePublished\":\"2023-02-21T08:59:47+00:00\",\"dateModified\":\"2024-03-04T12:08:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/insights\/ecommerce-news\/hey-dude\/\"},\"wordCount\":528,\"publisher\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/insights\/ecommerce-news\/hey-dude\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/02\/SMA-BLOG-THUMBNAIL-HEY-DUDE.png\",\"articleSection\":[\"Ecommerce News\",\"Insights\"],\"inLanguage\":\"\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/insights\/ecommerce-news\/hey-dude\/\",\"url\":\"https:\/\/www.similarweb.com\/blog\/insights\/ecommerce-news\/hey-dude\/\",\"name\":\"Hey Dude Shoes Wins the 'Challenger Award' | Similarweb\",\"isPartOf\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/insights\/ecommerce-news\/hey-dude\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/insights\/ecommerce-news\/hey-dude\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/02\/SMA-BLOG-THUMBNAIL-HEY-DUDE.png\",\"datePublished\":\"2023-02-21T08:59:47+00:00\",\"dateModified\":\"2024-03-04T12:08:01+00:00\",\"description\":\"Hey Dude Shoes won the Challenger Award for search tactics that captured share from bigger competitors - part of the Similarweb Digital Marketing Awards\",\"breadcrumb\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/insights\/ecommerce-news\/hey-dude\/#breadcrumb\"},\"inLanguage\":\"\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.similarweb.com\/blog\/insights\/ecommerce-news\/hey-dude\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/insights\/ecommerce-news\/hey-dude\/#primaryimage\",\"url\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/02\/SMA-BLOG-THUMBNAIL-HEY-DUDE.png\",\"contentUrl\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/02\/SMA-BLOG-THUMBNAIL-HEY-DUDE.png\",\"width\":2124,\"height\":1260,\"caption\":\"Hey Dude marketing award\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/insights\/ecommerce-news\/hey-dude\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.similarweb.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Hey Dude Shoes Wins the &#8216;Challenger Award&#8217; for Using Search to Capture Market Share\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/#website\",\"url\":\"https:\/\/www.similarweb.com\/blog\/\",\"name\":\"Similarweb\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.similarweb.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/#organization\",\"name\":\"Similarweb\",\"url\":\"https:\/\/www.similarweb.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/03\/1587374135933.png\",\"contentUrl\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/03\/1587374135933.png\",\"width\":200,\"height\":200,\"caption\":\"Similarweb\"},\"image\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/Similarweb\",\"https:\/\/x.com\/Similarweb\",\"https:\/\/www.youtube.com\/channel\/UCVCI01HR6iB4AA4ChW08cvQ\",\"https:\/\/www.instagram.com\/similarwebinsights\/\",\"https:\/\/www.linkedin.com\/company\/similarweb\",\"https:\/\/en.wikipedia.org\/wiki\/Similarweb\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/#\/schema\/person\/88a1c371bedf9ca0167e026f38ed11d8\",\"name\":\"David F. Carr\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/03\/david-sky.jpg\",\"contentUrl\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/03\/david-sky.jpg\",\"caption\":\"David F. Carr\"},\"description\":\"David F. Carr is Editor, Insights News &amp; Research, at Similarweb. He regularly covers topics including social media, digital advertising, and the explosion of interest in generative AI tech like ChatGPT. David has been writing about web trends and technologies since he was an editor at Internet World magazine in the mid-1990s. His areas of expertise include social media, collaboration and community technologies, healthcare IT and edtech, and he is the author of Social Collaboration for Dummies. You can connect with him on LinkedIn and follow him on Twitter.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/davidfcarr\/\",\"https:\/\/x.com\/https:\/\/x.com\/davidfcarr\/\"],\"url\":\"https:\/\/www.similarweb.com\/blog\/author\/david-carr\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Hey Dude Shoes Wins the 'Challenger Award' | Similarweb","description":"Hey Dude Shoes won the Challenger Award for search tactics that captured share from bigger competitors - part of the Similarweb Digital Marketing Awards","robots":{"max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.similarweb.com\/blog\/insights\/ecommerce-news\/hey-dude\/","twitter_misc":{"Written by":"David F. Carr","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.similarweb.com\/blog\/insights\/ecommerce-news\/hey-dude\/#article","isPartOf":{"@id":"https:\/\/www.similarweb.com\/blog\/insights\/ecommerce-news\/hey-dude\/"},"author":{"name":"David F. Carr","@id":"https:\/\/www.similarweb.com\/blog\/#\/schema\/person\/88a1c371bedf9ca0167e026f38ed11d8"},"headline":"Hey Dude Shoes Wins the &#8216;Challenger Award&#8217; for Using Search to Capture Market Share","datePublished":"2023-02-21T08:59:47+00:00","dateModified":"2024-03-04T12:08:01+00:00","mainEntityOfPage":{"@id":"https:\/\/www.similarweb.com\/blog\/insights\/ecommerce-news\/hey-dude\/"},"wordCount":528,"publisher":{"@id":"https:\/\/www.similarweb.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.similarweb.com\/blog\/insights\/ecommerce-news\/hey-dude\/#primaryimage"},"thumbnailUrl":"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/02\/SMA-BLOG-THUMBNAIL-HEY-DUDE.png","articleSection":["Ecommerce News","Insights"],"inLanguage":""},{"@type":"WebPage","@id":"https:\/\/www.similarweb.com\/blog\/insights\/ecommerce-news\/hey-dude\/","url":"https:\/\/www.similarweb.com\/blog\/insights\/ecommerce-news\/hey-dude\/","name":"Hey Dude Shoes Wins the 'Challenger Award' | Similarweb","isPartOf":{"@id":"https:\/\/www.similarweb.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.similarweb.com\/blog\/insights\/ecommerce-news\/hey-dude\/#primaryimage"},"image":{"@id":"https:\/\/www.similarweb.com\/blog\/insights\/ecommerce-news\/hey-dude\/#primaryimage"},"thumbnailUrl":"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/02\/SMA-BLOG-THUMBNAIL-HEY-DUDE.png","datePublished":"2023-02-21T08:59:47+00:00","dateModified":"2024-03-04T12:08:01+00:00","description":"Hey Dude Shoes won the Challenger Award for search tactics that captured share from bigger competitors - part of the Similarweb Digital Marketing Awards","breadcrumb":{"@id":"https:\/\/www.similarweb.com\/blog\/insights\/ecommerce-news\/hey-dude\/#breadcrumb"},"inLanguage":"","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.similarweb.com\/blog\/insights\/ecommerce-news\/hey-dude\/"]}]},{"@type":"ImageObject","inLanguage":"","@id":"https:\/\/www.similarweb.com\/blog\/insights\/ecommerce-news\/hey-dude\/#primaryimage","url":"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/02\/SMA-BLOG-THUMBNAIL-HEY-DUDE.png","contentUrl":"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/02\/SMA-BLOG-THUMBNAIL-HEY-DUDE.png","width":2124,"height":1260,"caption":"Hey Dude marketing award"},{"@type":"BreadcrumbList","@id":"https:\/\/www.similarweb.com\/blog\/insights\/ecommerce-news\/hey-dude\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.similarweb.com\/"},{"@type":"ListItem","position":2,"name":"Hey Dude Shoes Wins the &#8216;Challenger Award&#8217; for Using Search to Capture Market Share"}]},{"@type":"WebSite","@id":"https:\/\/www.similarweb.com\/blog\/#website","url":"https:\/\/www.similarweb.com\/blog\/","name":"Similarweb","description":"","publisher":{"@id":"https:\/\/www.similarweb.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.similarweb.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":""},{"@type":"Organization","@id":"https:\/\/www.similarweb.com\/blog\/#organization","name":"Similarweb","url":"https:\/\/www.similarweb.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"","@id":"https:\/\/www.similarweb.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/03\/1587374135933.png","contentUrl":"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/03\/1587374135933.png","width":200,"height":200,"caption":"Similarweb"},"image":{"@id":"https:\/\/www.similarweb.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Similarweb","https:\/\/x.com\/Similarweb","https:\/\/www.youtube.com\/channel\/UCVCI01HR6iB4AA4ChW08cvQ","https:\/\/www.instagram.com\/similarwebinsights\/","https:\/\/www.linkedin.com\/company\/similarweb","https:\/\/en.wikipedia.org\/wiki\/Similarweb"]},{"@type":"Person","@id":"https:\/\/www.similarweb.com\/blog\/#\/schema\/person\/88a1c371bedf9ca0167e026f38ed11d8","name":"David F. Carr","image":{"@type":"ImageObject","inLanguage":"","@id":"https:\/\/www.similarweb.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/03\/david-sky.jpg","contentUrl":"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/03\/david-sky.jpg","caption":"David F. Carr"},"description":"David F. Carr is Editor, Insights News &amp; Research, at Similarweb. He regularly covers topics including social media, digital advertising, and the explosion of interest in generative AI tech like ChatGPT. David has been writing about web trends and technologies since he was an editor at Internet World magazine in the mid-1990s. His areas of expertise include social media, collaboration and community technologies, healthcare IT and edtech, and he is the author of Social Collaboration for Dummies. You can connect with him on LinkedIn and follow him on Twitter.","sameAs":["https:\/\/www.linkedin.com\/in\/davidfcarr\/","https:\/\/x.com\/https:\/\/x.com\/davidfcarr\/"],"url":"https:\/\/www.similarweb.com\/blog\/author\/david-carr\/"}]}},"lang":"en","translations":{"en":144257},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/posts\/144257","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/users\/441"}],"replies":[{"embeddable":true,"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/comments?post=144257"}],"version-history":[{"count":5,"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/posts\/144257\/revisions"}],"predecessor-version":[{"id":187270,"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/posts\/144257\/revisions\/187270"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/media\/144297"}],"wp:attachment":[{"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/media?parent=144257"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/categories?post=144257"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/tags?post=144257"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}