{"id":144844,"date":"2023-03-16T15:26:37","date_gmt":"2023-03-16T15:26:37","guid":{"rendered":"https:\/\/www.similarweb.com\/blog\/?p=144844"},"modified":"2024-04-25T11:55:05","modified_gmt":"2024-04-25T11:55:05","slug":"similarweb-data-on-the-weight-loss-industry-in-the-u-s","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/insights\/ecommerce-news\/similarweb-data-on-the-weight-loss-industry-in-the-u-s\/","title":{"rendered":"Web Traffic to U.S. Weight Loss Market in February 2023 Down 19% Year-Over-Year, Off 33% from 2021"},"content":{"rendered":"<p>The start of the year is always a strong demand period for weight loss companies, with consumers eager to start their New Year\u2019s resolutions and start the year in a more healthy way. For five leading weight loss companies (<a href=\"https:\/\/pro.similarweb.com\/#\/digitalsuite\/websiteanalysis\/overview\/website-performance\/*\/840\/2022.01-2023.02?webSource=Total&amp;key=weightwatchers.com\">Weight Watchers<\/a>, <a href=\"https:\/\/pro.similarweb.com\/#\/digitalsuite\/websiteanalysis\/overview\/website-performance\/*\/840\/2022.01-2023.02?webSource=Total&amp;key=nutrisystem.com\">Nutrisystem<\/a>, <a href=\"https:\/\/pro.similarweb.com\/#\/digitalsuite\/websiteanalysis\/overview\/website-performance\/*\/840\/2022.01-2023.02?webSource=Total&amp;key=atkins.com\">Atkins<\/a>, <a href=\"https:\/\/pro.similarweb.com\/#\/digitalsuite\/websiteanalysis\/overview\/website-performance\/*\/840\/2022.01-2023.02?webSource=Total&amp;key=noom.com\">Noom<\/a>, and <a href=\"https:\/\/pro.similarweb.com\/#\/digitalsuite\/websiteanalysis\/overview\/website-performance\/*\/840\/2022.01-2023.02?webSource=Total&amp;key=jennycraig.com\">Jenny Craig<\/a>), demand in 2023 has been significantly weaker than over the past two years.<\/p>\n<h2>Key takeaways<\/h2>\n<ul>\n<li>Similarweb data on aggregated traffic to five <a href=\"https:\/\/www.similarweb.com\/top-websites\/health\/nutrition-diets-and-fitness\/\">leading weight loss companies<\/a> shows the group was down 19% in February, year-over-year, after falling 25% in January.<\/li>\n<li>February also dropped 34% from January, in a normal seasonal decline, as January New Year\u2019s resolutions seem to recede every year.<\/li>\n<li>Weight Watchers remains the leader in the space, with a 52% share of traffic among the five companies we looked at, but its share of traffic has fallen. Noom takes second place with a 23% share of traffic, followed by Nutrisystem (18%).<\/li>\n<\/ul>\n<h2>Weight loss trending in the wrong direction, and demand losing steam<\/h2>\n<p><a href=\"https:\/\/www.similarweb.com\/website\/\">Aggregated web traffic<\/a> to the five weight loss companies declined 19% in February 2023, year-over-year, after falling 25% in January. Against 2021, February web traffic was down 33%. On a month-over-month basis, February is always weaker than January, and that trend held this year too, with aggregated web traffic down 34% month-over-month.<\/p>\n<p>Looking at the individual companies, Weight Watchers (6.1 million visits) saw a 26% decline in February (year-over-year) and web traffic was off 43% from February 2021. Noom (2.7 million visits) was down 7% from 2022, and down 15% from 2021. Atkins (504k visits) dropped 41% from 2022 and was down 46% from 2021.\u00a0 Nutrisystem (2.1 million visits) was flat by 2022, but down 15% from 2021. Jenny Craig was a bright spot, up 18% year over year, and up 23% from 2021, but they have the smallest share of traffic among the peers we looked at in this report, with February web traffic of just 261k.<\/p>\n<pre><img decoding=\"async\" class=\"alignnone wp-image-144848 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/03\/weight_loss__1-600x293-1.png\" alt=\"Web Traffic to the leading weight loss companies\" width=\"600\" height=\"293\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/03\/weight_loss__1-600x293-1.png 600w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/03\/weight_loss__1-600x293-1-300x147.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/03\/weight_loss__1-600x293-1-512x250.png 512w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/pre>\n<h2>Weight Watchers dominates peer group in the share of traffic<\/h2>\n<p>A look at the <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/marketing-strategy\/traffic-share\/\">share of traffic<\/a> among the five competitors we looked at shows Weight Watchers leading with 1 52% share of traffic among the five peers in this cohort, followed by Noom at 23%, Nutrisystem at 18%, Atkins at 4% and Jenny Craig at 2%.<\/p>\n<pre><img decoding=\"async\" class=\"alignnone wp-image-144847 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/03\/weight_loss__2-600x371-1.png\" alt=\"Share of traffic to leading weight loss websites, February 2023\" width=\"600\" height=\"371\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/03\/weight_loss__2-600x371-1.png 600w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/03\/weight_loss__2-600x371-1-300x186.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/03\/weight_loss__2-600x371-1-512x317.png 512w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/pre>\n<h2>However, Weight Watchers has lost share versus peers<\/h2>\n<p>While maintaining a large lead in share of traffic, Weight Watchers&#8217; share of this peer group dipped to 52% in February 2023, versus 57% a year earlier. Noom and Nutrisystem, by virtue of seeing their web traffic decline at a slower rate than Weight Watchers, gained share, with Noom rising to 23% from 21%, and Nutrisystem rising to 18% from 15%.<\/p>\n<p>Atkins saw its share decline to 4% from 6%. Jenny Craig saw its share jump to 2%, though it remains the smallest in the group.<\/p>\n<pre><img decoding=\"async\" class=\"alignnone wp-image-144846 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/03\/weight_loss__3-600x371-1.png\" alt=\"Share of traffic, leading weight loss websites, February 2023 vs. February 2022\" width=\"600\" height=\"371\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/03\/weight_loss__3-600x371-1.png 600w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/03\/weight_loss__3-600x371-1-300x186.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/03\/weight_loss__3-600x371-1-512x317.png 512w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/pre>\n<h2>Converted visits tell a similar story<\/h2>\n<p>Similarweb has conversion data on three of the five competitors in this report (Weight Watchers, Noom, and Nutrisystem). Converted visits are visits to a company\u2019s website that leads to a sale, so it is directionally aligned with a company\u2019s revenues. And the direction is the wrong one.<\/p>\n<p>The three companies saw aggregated converted visits fall 34% in February (year over year) after a 38% drop in January. Weight Watchers was down 44% in February, after a 38% drop in January. Noom was down 13% in February after a 53% decline in January. Nutrisystem was down 26% in February and 4% in January.<\/p>\n<pre><img decoding=\"async\" class=\"alignnone wp-image-144845 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/03\/weight_loss__4-600x282-1.png\" alt=\"Converted visits in weight loss websites\" width=\"600\" height=\"282\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/03\/weight_loss__4-600x282-1.png 600w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/03\/weight_loss__4-600x282-1-300x141.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/03\/weight_loss__4-600x282-1-512x241.png 512w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/pre>\n<h2>The weight loss category trending poorly overall<\/h2>\n<p>This overall data speaks to an industry seeing falling demand, with web traffic and converted visits down for most of the competitors. While Weight Watchers still dominates, its share is falling and the overall market is declining as well.<\/p>\n<p><em>The Similarweb Insights &amp; Communications team is available to pull additional or updated data on request for the news media (journalists are invited to write to\u00a0<a href=\"mailto:press@similarweb.com\" target=\"_blank\" rel=\"noopener\">press@similarweb.com<\/a>). When citing our data, please reference Similarweb as the source and link back to the most relevant blog post or\u00a0<a href=\"https:\/\/www.similarweb.com\/blog\/insights\/\">similarweb.com\/blog\/insights\/<\/a>.<\/em><\/p>\n<p><a href=\"https:\/\/support.similarweb.com\/hc\/en-us\/articles\/360001631538-Similarweb-Data-Methodology\"><strong>Methodology<\/strong><\/a><\/p>\n<p><strong>Disclaimer: All names, brands, trademarks, and registered trademarks are the property of their respective owners.<\/strong>\u00a0The data, reports, and other materials provided or made available by Similarweb consist of or include estimated metrics and digital insights generated by Similarweb using its proprietary algorithms, based on information collected by Similarweb from multiple sources using its advanced data methodologies. Similarweb shall not be responsible for the accuracy of such data, reports, and materials and shall have no liability for any decision by any third party based in whole or in part on such data, reports, and materials.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The start of the year is always a strong demand period for weight loss companies, with consumers eager to start their New Year\u2019s resolutions and start the year in a more healthy way. For five leading weight loss companies (Weight Watchers, Nutrisystem, Atkins, Noom, and Jenny Craig), demand in 2023 has been significantly weaker than [&hellip;]<\/p>\n","protected":false},"author":452,"featured_media":144849,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[8272,7892],"tags":[],"class_list":["post-144844","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce-news","category-insights"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Web Traffic to U.S. Weight Loss Market in February 2023 Down 19% Year-Over-Year, Off 33% from 2021 | Similarweb<\/title>\n<meta name=\"description\" content=\"Gain valuable insights into the US weight loss industry with Similarweb&#039;s data-driven analysis. Explore market trends and opportunities today. Enter now!\" \/>\n<meta name=\"robots\" content=\"max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.similarweb.com\/blog\/insights\/ecommerce-news\/similarweb-data-on-the-weight-loss-industry-in-the-u-s\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jim Corridore\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/insights\/ecommerce-news\/similarweb-data-on-the-weight-loss-industry-in-the-u-s\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/insights\/ecommerce-news\/similarweb-data-on-the-weight-loss-industry-in-the-u-s\/\"},\"author\":{\"name\":\"Jim Corridore\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/#\/schema\/person\/27c4b4cef8a7d70616547b2c1c68fb54\"},\"headline\":\"Web Traffic to U.S. Weight Loss Market in February 2023 Down 19% Year-Over-Year, Off 33% from 2021\",\"datePublished\":\"2023-03-16T15:26:37+00:00\",\"dateModified\":\"2024-04-25T11:55:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/insights\/ecommerce-news\/similarweb-data-on-the-weight-loss-industry-in-the-u-s\/\"},\"wordCount\":734,\"publisher\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/insights\/ecommerce-news\/similarweb-data-on-the-weight-loss-industry-in-the-u-s\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/03\/shutterstock_520050703-scaled.jpg\",\"articleSection\":[\"Ecommerce News\",\"Insights\"],\"inLanguage\":\"\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/insights\/ecommerce-news\/similarweb-data-on-the-weight-loss-industry-in-the-u-s\/\",\"url\":\"https:\/\/www.similarweb.com\/blog\/insights\/ecommerce-news\/similarweb-data-on-the-weight-loss-industry-in-the-u-s\/\",\"name\":\"Web Traffic to U.S. Weight Loss Market in February 2023 Down 19% Year-Over-Year, Off 33% from 2021 | Similarweb\",\"isPartOf\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/insights\/ecommerce-news\/similarweb-data-on-the-weight-loss-industry-in-the-u-s\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/insights\/ecommerce-news\/similarweb-data-on-the-weight-loss-industry-in-the-u-s\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/03\/shutterstock_520050703-scaled.jpg\",\"datePublished\":\"2023-03-16T15:26:37+00:00\",\"dateModified\":\"2024-04-25T11:55:05+00:00\",\"description\":\"Gain valuable insights into the US weight loss industry with Similarweb's data-driven analysis. 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