{"id":145079,"date":"2023-03-21T20:25:02","date_gmt":"2023-03-21T20:25:02","guid":{"rendered":"https:\/\/www.similarweb.com\/blog\/?p=145079"},"modified":"2024-04-25T12:25:02","modified_gmt":"2024-04-25T12:25:02","slug":"real-estate-february-2023","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/insights\/ecommerce-news\/real-estate-february-2023\/","title":{"rendered":"Zillow Leads the Web with 262 Million Visits, While Homes.com Gains 86%"},"content":{"rendered":"<h2>February 2023 U.S. real estate home search traffic update also shows Rocket Homes dropped 58%<\/h2>\n<p>Similarweb\u2019s latest look at the <a href=\"https:\/\/www.similarweb.com\/top-websites\/business-and-consumer-services\/real-estate\/\">real estate industry\u2019s leading search sites<\/a> for buying and selling homes shows an overall 5% year-over-year decrease in visits in the month of February.<\/p>\n<p>Homes.com saw the most growth in web traffic on a year-over-year basis at 86%, with no other site experiencing a substantial gain. Rocket Homes saw a 58% year-over-year web traffic decline, and Century 21 saw a 43% drop in traffic.<\/p>\n<p>Zillow led in the share of traffic among real estate peers for the month of February 2023 (based on a look at seventeen leading peers) with a 44% share of traffic.<\/p>\n<h3>Key metrics<\/h3>\n<ul>\n<li>When Zillow, Trulia, and Streeteasy are combined, their market share of traffic reached 52% of the category and represents Zillow Group\u2019s leading position.\u00a0 Overall, the top 10 sites control 98% of <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/marketing-strategy\/traffic-share\/\">traffic share<\/a>.<\/li>\n<li>Only three of the seventeen sites tracked saw a year-over-year increase in traffic:\u00a0 Homes.com, RE\/MAX, and Compass.<\/li>\n<li>Zillow, Homes.com, and Redfin were the share gain leaders, while Realtor.com, Trulia, and OneHome lost the most share.<\/li>\n<\/ul>\n<h2>Web traffic growth shows Homes.com performed best, Rocket Homes worst<\/h2>\n<p>We <a href=\"https:\/\/www.similarweb.com\/website\/\">analyze traffic<\/a> to these home search sites as a proxy for potential demand, as most consumers visit these websites before making in-person visits and purchases. The chart below shows the change in web traffic on a year-over-year basis. Homes.com saw major growth, while Rocket Homes performed the worst. Homes.com appears to be benefiting from increased advertising spend, while the sharp increase in mortgage rates is likely negatively impacting traffic to Rocket Homes. Opendoor also saw a 26% decrease as demand has abated for what the company calls \u201ciBuying services.\u201d<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-145080\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/03\/Visits-Year-over-Year-for-February-2023.png\" alt=\"Visits, Year over Year for February 2023\" width=\"846\" height=\"371\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/03\/Visits-Year-over-Year-for-February-2023.png 846w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/03\/Visits-Year-over-Year-for-February-2023-300x132.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/03\/Visits-Year-over-Year-for-February-2023-768x337.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/03\/Visits-Year-over-Year-for-February-2023-512x225.png 512w\" sizes=\"(max-width: 846px) 100vw, 846px\" \/><\/p>\n<h2>Share of traffic finds Zillow leading, peers lagging<\/h2>\n<p>The below chart shows the relative market share of each company in the peer group relative to each other (share of traffic). You can see Zillow leads with 44%, followed by Realtor.com at 19%, Redfin at 15%, and Trulia at 13%. Traffic to Compass, Keller Williams, and eXp Realty barely registers amongst peers, while they are industry leaders in transaction units and volume.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-145081\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/03\/chart.png\" alt=\"chart: share of traffic\" width=\"600\" height=\"371\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/03\/chart.png 600w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/03\/chart-300x186.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/03\/chart-512x317.png 512w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<h2>Changes in share of traffic show Realtor.com, Trulia performing worst<\/h2>\n<p>Shifts in share of traffic year-over-year show that Realtor (-2.9 percentage points) and Trulia (-0.5 percentage points) performed worst, while Zillow (+2.0 percentage points) and Homes.com (+1.6 percentage points) did the best.<strong>\u00a0<\/strong><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-145082\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/03\/Traffic-Share-Year-over-Year-for-February-2023.png\" alt=\"chart: Traffic Share, Year over Year for February 2023\" width=\"846\" height=\"371\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/03\/Traffic-Share-Year-over-Year-for-February-2023.png 846w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/03\/Traffic-Share-Year-over-Year-for-February-2023-300x132.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/03\/Traffic-Share-Year-over-Year-for-February-2023-768x337.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/03\/Traffic-Share-Year-over-Year-for-February-2023-512x225.png 512w\" sizes=\"(max-width: 846px) 100vw, 846px\" \/><\/p>\n<p>Zillow has shown a consistent lead over the past year, while Homes.com recently saw a sharp gain. Realtor.com has been fading over the past twelve months.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-145083\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/03\/Real-Estate-Site-Traffic-Share-.png\" alt=\"Real Estate Site Traffic (% Share) Over Time\" width=\"727\" height=\"490\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/03\/Real-Estate-Site-Traffic-Share-.png 727w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/03\/Real-Estate-Site-Traffic-Share--300x202.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/03\/Real-Estate-Site-Traffic-Share--512x345.png 512w\" sizes=\"(max-width: 727px) 100vw, 727px\" \/><\/p>\n<p>The list of the real estate sites in this report and their traffic rankings is below.<\/p>\n<table>\n<tbody>\n<tr>\n<td><strong>Brand or Co<\/strong><\/td>\n<td><strong>Domain<\/strong><\/td>\n<td><strong>Feb 2023 Visits<\/strong><\/td>\n<td><strong>Visits YoY<\/strong><\/td>\n<td><strong>Feb 2023 Share<\/strong><\/td>\n<td><strong>Share YoY pp<\/strong><\/td>\n<\/tr>\n<tr>\n<td>Zillow<\/td>\n<td><a href=\"https:\/\/www.similarweb.com\/website\/zillow.com\/\">zillow.com<\/a><\/td>\n<td>261,893,485<\/td>\n<td>-0.8%<\/td>\n<td>43.5%<\/td>\n<td>2.0<\/td>\n<\/tr>\n<tr>\n<td>Realtor.com<\/td>\n<td><a href=\"https:\/\/www.similarweb.com\/website\/realtor.com\/\">realtor.com<\/a><\/td>\n<td>115,678,442<\/td>\n<td>-17.6%<\/td>\n<td>19.2%<\/td>\n<td>-2.9<\/td>\n<\/tr>\n<tr>\n<td>Redfin<\/td>\n<td><a href=\"https:\/\/www.similarweb.com\/website\/redfin.com\/\">redfin.com<\/a><\/td>\n<td>91,539,540<\/td>\n<td>-1.6%<\/td>\n<td>15.2%<\/td>\n<td>0.6<\/td>\n<\/tr>\n<tr>\n<td>Trulia<\/td>\n<td><a href=\"https:\/\/www.similarweb.com\/website\/trulia.com\/\">trulia.com<\/a><\/td>\n<td>43,621,934<\/td>\n<td>-11.7%<\/td>\n<td>7.2%<\/td>\n<td>-0.5<\/td>\n<\/tr>\n<tr>\n<td>Movoto<\/td>\n<td><a href=\"https:\/\/www.similarweb.com\/website\/movoto.com\/\">movoto.com<\/a><\/td>\n<td>20,979,009<\/td>\n<td>-7.9%<\/td>\n<td>3.5%<\/td>\n<td>-0.1<\/td>\n<\/tr>\n<tr>\n<td>Homes.com<\/td>\n<td><a href=\"https:\/\/www.similarweb.com\/website\/homes.com\/\">homes.com<\/a><\/td>\n<td>19,825,772<\/td>\n<td>86.3%<\/td>\n<td>3.3%<\/td>\n<td>1.6<\/td>\n<\/tr>\n<tr>\n<td>OneHome<\/td>\n<td><a href=\"https:\/\/www.similarweb.com\/website\/onehome.com\/\">onehome.com<\/a><\/td>\n<td>12,499,430<\/td>\n<td>-19.6%<\/td>\n<td>2.1%<\/td>\n<td>-0.4<\/td>\n<\/tr>\n<tr>\n<td>RE\/MAX<\/td>\n<td><a href=\"https:\/\/www.similarweb.com\/website\/remax.com\/\">remax.com<\/a><\/td>\n<td>9,011,132<\/td>\n<td>18.2%<\/td>\n<td>1.5%<\/td>\n<td>0.3<\/td>\n<\/tr>\n<tr>\n<td>Compass<\/td>\n<td><a href=\"https:\/\/www.similarweb.com\/website\/compass.com\/\">compass.com<\/a><\/td>\n<td>7,565,408<\/td>\n<td>6.6%<\/td>\n<td>1.3%<\/td>\n<td>0.1<\/td>\n<\/tr>\n<tr>\n<td>Streeteasy<\/td>\n<td><a href=\"https:\/\/www.similarweb.com\/website\/streeteasy.com\/\">streeteasy.com<\/a><\/td>\n<td>7,360,709<\/td>\n<td>-3.4%<\/td>\n<td>1.2%<\/td>\n<td>0.0<\/td>\n<\/tr>\n<tr style=\"height: 17.25pt;\">\n<td>Coldwell Banker<\/td>\n<td><a href=\"https:\/\/www.similarweb.com\/website\/coldwellbanker.com\/\">coldwellbanker.com<\/a><\/td>\n<td>2,241,344<\/td>\n<td>-17.9%<\/td>\n<td>0.4%<\/td>\n<td>-0.1<\/td>\n<\/tr>\n<tr>\n<td>Century 21<\/td>\n<td><a href=\"https:\/\/www.similarweb.com\/website\/century21.com\/\">century21.com<\/a><\/td>\n<td>2,061,054<\/td>\n<td>-43.0%<\/td>\n<td>0.3%<\/td>\n<td>-0.2<\/td>\n<\/tr>\n<tr>\n<td>Keller Williams<\/td>\n<td><a href=\"https:\/\/www.similarweb.com\/website\/kw.com\/\">kw.com<\/a><\/td>\n<td>1,967,641<\/td>\n<td>-19.4%<\/td>\n<td>0.3%<\/td>\n<td>-0.1<\/td>\n<\/tr>\n<tr>\n<td>Opendoor<\/td>\n<td><a href=\"https:\/\/www.similarweb.com\/website\/opendoor.com\/\">opendoor.com<\/a><\/td>\n<td>1,600,982<\/td>\n<td>-25.8%<\/td>\n<td>0.3%<\/td>\n<td>-0.1<\/td>\n<\/tr>\n<tr>\n<td>eXp Realty<\/td>\n<td><a href=\"https:\/\/www.similarweb.com\/website\/exprealty.com\/\">exprealty.com<\/a><\/td>\n<td>1,433,888<\/td>\n<td>-17.8%<\/td>\n<td>0.2%<\/td>\n<td>0.0<\/td>\n<\/tr>\n<tr>\n<td>Homelight<\/td>\n<td><a href=\"https:\/\/www.similarweb.com\/website\/homelight.com\/\">homelight.com<\/a><\/td>\n<td>1,430,308<\/td>\n<td>-8.8%<\/td>\n<td>0.2%<\/td>\n<td>0.0<\/td>\n<\/tr>\n<tr>\n<td>Rocket Homes<\/td>\n<td><a href=\"https:\/\/www.similarweb.com\/website\/rockethomes.com\/\">rockethomes.com<\/a><\/td>\n<td>1,343,526<\/td>\n<td>-57.5%<\/td>\n<td>0.2%<\/td>\n<td>-0.3<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><em>Publicly traded companies that own the websites mentioned in this report include Zillow Group (NASDAQ: Z, ZG), Redfin (NYSE: RDFN), News Corp (NASDAQ: NWS, NWSA), Costar Group (NASDAQ: CSTR), Rocket Companies (NASDAQ: RKT), eXp World Holdings (NYSE: EXPI), Opendoor (NASDAQ: OPEN), Anywhere Real Estate (NASDAQ: HOUS), RE\/MAX Holdings (NASDAQ: RMAX), Compass (NYSE: COMP).\u00a0<\/em><\/p>\n<p><em>The Similarweb Insights &amp; Communications team is available to pull additional or updated data on request for the news media (journalists are invited to write to <a href=\"mailto:press@similarweb.com\">press@similarweb.com<\/a>). When citing our data, please reference Similarweb as the source and link back to the most relevant blog post or <a href=\"https:\/\/www.similarweb.com\/blog\/insights\/\">similarweb.com\/blog\/insights\/<\/a>.<\/em><\/p>\n<p><a href=\"https:\/\/support.similarweb.com\/hc\/en-us\/articles\/360001631538-Similarweb-Data-Methodology\"><strong>Methodology<\/strong><\/a><\/p>\n<p><strong>Disclaimer: All names, brands, trademarks, and registered trademarks are the property of their respective owners.<\/strong> The data, reports, and other materials provided or made available by Similarweb consist of or include estimated metrics and digital insights generated by Similarweb using its proprietary algorithms, based on information collected by Similarweb from multiple sources using its advanced data methodologies. Similarweb shall not be responsible for the accuracy of such data, reports, and materials and shall have no liability for any decision by any third party based in whole or in part on such data, reports, and materials.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>February 2023 U.S. real estate home search traffic update also shows Rocket Homes dropped 58% Similarweb\u2019s latest look at the real estate industry\u2019s leading search sites for buying and selling homes shows an overall 5% year-over-year decrease in visits in the month of February. Homes.com saw the most growth in web traffic on a year-over-year [&hellip;]<\/p>\n","protected":false},"author":491,"featured_media":145084,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[8272,7892],"tags":[],"class_list":["post-145079","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce-news","category-insights"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>February 2023 U.S Real Estate Home Search Traffic Update | Similarweb<\/title>\n<meta name=\"description\" content=\"Among the real estate industry\u2019s search sites for buying and selling homes, Homes.com grew traffic the most and Rocket Homes declined - See more here\" \/>\n<meta name=\"robots\" content=\"max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.similarweb.com\/blog\/insights\/ecommerce-news\/real-estate-february-2023\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"RJ Jones\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/insights\/ecommerce-news\/real-estate-february-2023\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/insights\/ecommerce-news\/real-estate-february-2023\/\"},\"author\":{\"name\":\"RJ Jones\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/#\/schema\/person\/0de2b4b2f5e78ea6780cec9abc119799\"},\"headline\":\"Zillow Leads the Web with 262 Million Visits, While Homes.com Gains 86%\",\"datePublished\":\"2023-03-21T20:25:02+00:00\",\"dateModified\":\"2024-04-25T12:25:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/insights\/ecommerce-news\/real-estate-february-2023\/\"},\"wordCount\":746,\"publisher\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/insights\/ecommerce-news\/real-estate-february-2023\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/03\/shutterstock_348914792.jpg\",\"articleSection\":[\"Ecommerce News\",\"Insights\"],\"inLanguage\":\"\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/insights\/ecommerce-news\/real-estate-february-2023\/\",\"url\":\"https:\/\/www.similarweb.com\/blog\/insights\/ecommerce-news\/real-estate-february-2023\/\",\"name\":\"February 2023 U.S Real Estate Home Search Traffic Update | Similarweb\",\"isPartOf\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/insights\/ecommerce-news\/real-estate-february-2023\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/insights\/ecommerce-news\/real-estate-february-2023\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/03\/shutterstock_348914792.jpg\",\"datePublished\":\"2023-03-21T20:25:02+00:00\",\"dateModified\":\"2024-04-25T12:25:02+00:00\",\"description\":\"Among the real estate industry\u2019s search sites for buying and selling homes, Homes.com grew traffic the most and Rocket Homes declined - 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