{"id":145199,"date":"2023-03-22T15:06:39","date_gmt":"2023-03-22T15:06:39","guid":{"rendered":"https:\/\/www.similarweb.com\/blog\/?p=145199"},"modified":"2024-04-25T12:33:11","modified_gmt":"2024-04-25T12:33:11","slug":"bing-google-chatgpt","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/insights\/ai-news\/bing-google-chatgpt\/","title":{"rendered":"With AI Boost, Bing.com Recent Traffic Up 15%, Google.com Down 2.4%"},"content":{"rendered":"<h2>Microsoft\u2019s lead in incorporating ChatGPT-like features at least part of the story<\/h2>\n<p>Microsoft\u2019s Bing search engine is starting to see a noticeable gain in traffic attributable, at least in part, to its incorporation of AI chat features.<\/p>\n<h2>Key takeaways<\/h2>\n<ul>\n<li>Using the latest seven days of <a href=\"https:\/\/www.similarweb.com\/website\/\">traffic data<\/a> as a snapshot, bing.com traffic is up 15.4% and <a href=\"https:\/\/www.similarweb.com\/website\/google.com\/\">traffic to google.com<\/a> is down 2.4%, according to Similarweb estimates. The figures we\u2019re using in this analysis are for the main domains used by the search engines (not including <a href=\"https:\/\/www.similarweb.com\/website\/mail.google.com\/\">mail.google.com<\/a>, <a href=\"https:\/\/www.similarweb.com\/website\/maps.google.com\/\">maps.google.com<\/a>, or the subdomains of bing.com). Over the last 28 days, bing.com was up 13.6% and google.com was down 2.8%.<\/li>\n<li>Although this recent performance may reflect the incorporation of ChatGPT-like functionality from Microsoft\u2019s partnership with OpenAI, Bing has been making monthly incremental gains of as much as 10% year-over-year for the past couple of years \u2013 often at Google\u2019s expense.<\/li>\n<li>In February 2023, bing.com traffic was up 9%, while google.com traffic was down 3.1%. A year ago, in February 2022 <a href=\"https:\/\/www.similarweb.com\/website\/bing.com\/\">traffic to bing.com<\/a> was up 8.6% while traffic to google.com was down 0.3%.<\/li>\n<li>These changes remain a rounding error for search giant Google, which still has gets about 82 times more traffic to the google.com main domain than Microsoft gets to bing.com.<\/li>\n<li>Traffic to bing.com is growing fast but not as fast as <a href=\"https:\/\/www.similarweb.com\/website\/chat.openai.com\/\">traffic to chat.openai.com<\/a>, the home of ChatGPT, where the most recent seven days of traffic data are up 21.3% from the week before. The comparable figure for bing.com was 3.9%.<\/li>\n<\/ul>\n<h2>Recent daily traffic has been as much as 20% higher, year over year<\/h2>\n<p>Bing.com was already gaining traffic prior to its introduction of ChatGPT-like features, but the gains increased after it introduced its version of an OpenAI chatbot in February.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-189688\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/03\/bingvsgooge.png\" alt=\"Bing vs Google visits\" width=\"1200\" height=\"742\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/03\/bingvsgooge.png 1200w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/03\/bingvsgooge-300x186.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/03\/bingvsgooge-1024x633.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/03\/bingvsgooge-768x475.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/03\/bingvsgooge-512x317.png 512w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>Bing actually incorporated the new GTP 4 algorithm before it became widely available, although it received some adverse publicity from the <a href=\"https:\/\/www.nytimes.com\/2023\/02\/16\/technology\/bing-chatbot-microsoft-chatgpt.html\" target=\"_blank\" rel=\"noopener\">\u201challucinations\u201d the bot experienced while it was still being fine-tuned<\/a>. Microsoft wound up adding the ability for users to choose between a more \u201ccreative\u201d version of the chatbot (more likely to make things up if it doesn\u2019t know the answer) or a more factual one.<\/p>\n<p>Although bing.com\u2019s growth looks impressive on a relative basis, it looks flat in comparison to what ChatGPT itself has been experiencing lately.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-145196 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/03\/bing_google_chatgpt_1-2.png\" alt=\"bing.com\u2019s growth looks flat in comparison to what ChatGPT itself has been experiencing lately\" width=\"1200\" height=\"742\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/03\/bing_google_chatgpt_1-2.png 1200w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/03\/bing_google_chatgpt_1-2-300x186.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/03\/bing_google_chatgpt_1-2-1024x633.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/03\/bing_google_chatgpt_1-2-768x475.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/03\/bing_google_chatgpt_1-2-512x317.png 512w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<h2>Bing.com was already making incremental gains versus Google<\/h2>\n<p>The chatbot and the buzz surrounding it amplified the gains in traffic Bing was already making thanks to factors including its integration with the Edge browser and with Windows.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-145197 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/03\/bing_google_chatgpt_2-2.png\" alt=\"Bing.com was already making incremental gains versus Google\u00a0\" width=\"1200\" height=\"742\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/03\/bing_google_chatgpt_2-2.png 1200w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/03\/bing_google_chatgpt_2-2-300x186.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/03\/bing_google_chatgpt_2-2-1024x633.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/03\/bing_google_chatgpt_2-2-768x475.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/03\/bing_google_chatgpt_2-2-512x317.png 512w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<h2>A long way to go to catch Google<\/h2>\n<p>While Bing is experiencing great gains relative to its prior year\u2019s performance, \u201cgoogle\u201d remains the verb associated with search and has a towering lead. But with the <a href=\"https:\/\/blog.google\/technology\/ai\/bard-google-ai-search-updates\/\" target=\"_blank\" rel=\"noopener\">recent debut of Google\u2019s Bard chatbot<\/a> underwhelming AI chat aficionados, Google\u2019s lead in search and discovery technology is beginning to be questioned.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-145198 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/03\/bing_google_chatgpt_3-2.png\" alt=\"Bing has a long way to go to catch Google in terms of market share and visits\" width=\"1600\" height=\"742\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/03\/bing_google_chatgpt_3-2.png 1600w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/03\/bing_google_chatgpt_3-2-300x139.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/03\/bing_google_chatgpt_3-2-1024x475.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/03\/bing_google_chatgpt_3-2-768x356.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/03\/bing_google_chatgpt_3-2-1536x712.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/03\/bing_google_chatgpt_3-2-512x237.png 512w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p><em>The Similarweb Insights &amp; Communications team is available to pull additional or updated data on request for the news media (journalists are invited to write to <a href=\"mailto:press@similarweb.com\" target=\"_blank\" rel=\"noopener\">press@similarweb.com<\/a>). When citing our data, please reference Similarweb as the source and link back to the most relevant blog post or <a href=\"https:\/\/www.similarweb.com\/blog\/insights\/\">similarweb.com\/blog\/insights\/<\/a>.<\/em><\/p>\n<p><a href=\"https:\/\/support.similarweb.com\/hc\/en-us\/articles\/360001631538-Similarweb-Data-Methodology\"><strong>Methodology<\/strong><\/a><\/p>\n<p><strong>Disclaimer: All names, brands, trademarks, and registered trademarks are the property of their respective owners.<\/strong> The data, reports, and other materials provided or made available by Similarweb consist of or include estimated metrics and digital insights generated by Similarweb using its proprietary algorithms, based on information collected by Similarweb from multiple sources using its advanced data methodologies. Similarweb shall not be responsible for the accuracy of such data, reports, and materials and shall have no liability for any decision by any third party based in whole or in part on such data, reports, and materials.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Microsoft\u2019s lead in incorporating ChatGPT-like features at least part of the story Microsoft\u2019s Bing search engine is starting to see a noticeable gain in traffic attributable, at least in part, to its incorporation of AI chat features. Key takeaways Using the latest seven days of traffic data as a snapshot, bing.com traffic is up 15.4% [&hellip;]<\/p>\n","protected":false},"author":441,"featured_media":145200,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[8270,7892],"tags":[],"class_list":["post-145199","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai-news","category-insights"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>With AI Boost, Bing.com Recent Traffic Up 15%, Google.com Down 2.4% | Similarweb<\/title>\n<meta name=\"description\" content=\"Microsoft\u2019s Bing search engine is starting to see a noticeable gain in traffic attributable, at least in part, to adding a ChatGPT-like AI chatbot\" \/>\n<meta name=\"robots\" content=\"max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.similarweb.com\/blog\/insights\/ai-news\/bing-google-chatgpt\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"David F. 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