{"id":145557,"date":"2023-03-30T16:25:22","date_gmt":"2023-03-30T16:25:22","guid":{"rendered":"https:\/\/www.similarweb.com\/blog\/?p=145557"},"modified":"2024-11-17T13:36:49","modified_gmt":"2024-11-17T13:36:49","slug":"t-mobile-aquires-mint-mobile","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/insights\/software-tech-news\/t-mobile-aquires-mint-mobile\/","title":{"rendered":"T-Mobile Acquires Mint Mobile &#8211; 2022\u2019s Fastest-Growing US Mobile Service Provider"},"content":{"rendered":"<h2>According to Similarweb estimates, Mint Mobile\u2019s digital audience grew 45% year-over-year, while T-Mobile\u2019s audience grew a mere 12% in 2022.<\/h2>\n<p>Earlier this month, <a href=\"https:\/\/www.similarweb.com\/company\/t-mobile.com\/\">T-Mobile US, Inc.<\/a> (NASDAQ: TMUS) announced that it had entered into a definitive agreement to acquire Ka\u2019ena Corporation, its subsidiaries, and brands, which includes Ryan Reynolds&#8217; <a href=\"https:\/\/www.similarweb.com\/company\/mintmobile.com\/\">Mint Mobile LLC.<\/a>, a well-known affordable wireless brand. The addition of Mint Mobile to T-Mobile&#8217;s mergers and acquisitions portfolio, which already includes <a href=\"https:\/\/www.similarweb.com\/website\/metropcs.mobi\/\">MetroPCS<\/a> Communications Inc. (acquired in 2013) and <a href=\"https:\/\/www.similarweb.com\/website\/sprint.com\/\">Sprint<\/a> Corporation (acquired in 2020), highlights T-Mobile&#8217;s continued success in expanding its offerings.<\/p>\n<p>The \u201cun-carrier\u201d, T-Mobile, applauded Mint Mobile&#8217;s success in the digital direct-to-consumer market. Their innovative <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/marketing-strategy\/digital-marketing-strategy\/\">marketing strategies<\/a>, including Ryan Reynolds&#8217; trademark humorous advertisements, have contributed to the brand&#8217;s success. Mint Mobile&#8217;s acquisition is expected to further enhance T-Mobile&#8217;s <a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/market-positioning\/\">market position<\/a> and competitive edge, particularly with cost-conscious consumers.<\/p>\n<h2>Key takeaways<\/h2>\n<ul>\n<li>Over the last two years, Mint Mobile has solidified its position as the <a href=\"https:\/\/www.similarweb.com\/top-websites\/united-states\/computers-electronics-and-technology\/telecommunications\/trending\/\">fastest-growing mobile service provider in the US<\/a>, boasting an impressive 45% year-over-year (Yoy) growth rate in 2022.<\/li>\n<li>This is a stark contrast to the sluggish growth rates seen by industry giants T-Mobile, AT&amp;T, and Verizon, with YoY growth of just 11.86%, 4.74%, and a concerning -4.96% decline in <a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/unique-visitors\/\">unique visitors<\/a>, respectively.<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone wp-image-145564 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/03\/provider-YoY-growth-e1680193485680.png\" alt=\"mobile provider-YoY-growth.png\" width=\"1573\" height=\"409\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/03\/provider-YoY-growth-e1680193485680.png 1573w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/03\/provider-YoY-growth-e1680193485680-300x78.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/03\/provider-YoY-growth-e1680193485680-1024x266.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/03\/provider-YoY-growth-e1680193485680-768x200.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/03\/provider-YoY-growth-e1680193485680-1536x399.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/03\/provider-YoY-growth-e1680193485680-512x133.png 512w\" sizes=\"(max-width: 1573px) 100vw, 1573px\" \/><\/p>\n<ul>\n<li>In 2022, <a href=\"https:\/\/www.similarweb.com\/website\/att.com\/\">AT&amp;T<\/a> held a 41% majority of the mobile service carrier <a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/market-share-guide\/\">market share<\/a> by unique visitors. In comparison, T-Mobile has held the second largest share since the second half of 2021, continuing to widen its lead over <a href=\"https:\/\/www.similarweb.com\/website\/verizon.com\/\">Verizon<\/a> with a 31.1% share compared to Verizon\u2019s 24.4% in 2022.<\/li>\n<\/ul>\n<h3>Mint Mobile grew faster than the Big 3 in 2022<\/h3>\n<p><img decoding=\"async\" class=\"size-full wp-image-145563 alignnone\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/03\/mobile-services-providers-YoY-growth-.png\" alt=\"mobile-services-providers-YoY-growth\" width=\"1510\" height=\"674\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/03\/mobile-services-providers-YoY-growth-.png 1510w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/03\/mobile-services-providers-YoY-growth--300x134.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/03\/mobile-services-providers-YoY-growth--1024x457.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/03\/mobile-services-providers-YoY-growth--768x343.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/03\/mobile-services-providers-YoY-growth--512x229.png 512w\" sizes=\"(max-width: 1510px) 100vw, 1510px\" \/><\/p>\n<h3>T-Mobile closes in on AT&amp;T<\/h3>\n<p><img decoding=\"async\" class=\"alignnone wp-image-145562 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/03\/us-mobile-service-providers-digital-audience.png\" alt=\"us-mobile-service-providers-digital-audience.png\" width=\"1560\" height=\"646\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/03\/us-mobile-service-providers-digital-audience.png 1560w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/03\/us-mobile-service-providers-digital-audience-300x124.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/03\/us-mobile-service-providers-digital-audience-1024x424.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/03\/us-mobile-service-providers-digital-audience-768x318.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/03\/us-mobile-service-providers-digital-audience-1536x636.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/03\/us-mobile-service-providers-digital-audience-512x212.png 512w\" sizes=\"(max-width: 1560px) 100vw, 1560px\" \/><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-145561 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/03\/2022-mobile-service-provider-unique-visitor-market-share.png\" alt=\"2022-mobile-service-provider-unique-visitor-market-share\" width=\"1132\" height=\"756\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/03\/2022-mobile-service-provider-unique-visitor-market-share.png 1132w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/03\/2022-mobile-service-provider-unique-visitor-market-share-300x200.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/03\/2022-mobile-service-provider-unique-visitor-market-share-1024x684.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/03\/2022-mobile-service-provider-unique-visitor-market-share-768x513.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/03\/2022-mobile-service-provider-unique-visitor-market-share-512x342.png 512w\" sizes=\"(max-width: 1132px) 100vw, 1132px\" \/><b><\/b><\/p>\n<h2>What\u2019s next? Affordable plans &amp; a D2C digital marketing focus<\/h2>\n<p>The mobile services market is dominated by three major players: AT&amp;T, T-Mobile, and Verizon. Cost-conscious consumerism has fueled the existing price wars between carriers and intensified the pressure to compete through mergers and acquisitions to combat sluggish subscriber growth, among other challenges.<\/p>\n<p>By expanding its portfolio and offerings, T-Mobile is well-positioned to capitalize on this trend and emerge as a market leader.<\/p>\n<p><em>The Similarweb Insights &amp; Communications team is available to pull additional or updated data on request for the news media (journalists are invited to write to <a href=\"mailto:press@similarweb.com\">press@similarweb.com<\/a>). When citing our data, please reference Similarweb as the source and link back to the most relevant blog post or <a href=\"https:\/\/www.similarweb.com\/blog\/insights\/\">similarweb.com\/blog\/insights\/<\/a>.<\/em><\/p>\n<p><b>Contact: <\/b>For more information, please write to <a href=\"mailto:press@similarweb.com\">press@similarweb.com<\/a>.<\/p>\n<p><b>Report By: <\/b>Sneha Pandey, Insights Manager<\/p>\n<p><strong>Disclaimer: All names, brands, trademarks, and registered trademarks are the property of their respective owners.<\/strong>\u00a0The data, reports, and other materials provided or made available by Similarweb consist of or include estimated metrics and digital insights generated by Similarweb using its proprietary algorithms, based on information collected by Similarweb from multiple sources using its advanced data methodologies. Similarweb shall not be responsible for the accuracy of such data, reports, and materials and shall have no liability for any decision by any third party based in whole or in part on such data, reports, and materials.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>According to Similarweb estimates, Mint Mobile\u2019s digital audience grew 45% year-over-year, while T-Mobile\u2019s audience grew a mere 12% in 2022. Earlier this month, T-Mobile US, Inc. (NASDAQ: TMUS) announced that it had entered into a definitive agreement to acquire Ka\u2019ena Corporation, its subsidiaries, and brands, which includes Ryan Reynolds&#8217; Mint Mobile LLC., a well-known affordable [&hellip;]<\/p>\n","protected":false},"author":465,"featured_media":145559,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[7892,8290],"tags":[],"class_list":["post-145557","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights","category-software-tech-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>T-Mobile Acquires Mint Mobile Enhancing Market Position | Similarweb<\/title>\n<meta name=\"description\" content=\"Mint Mobile&#039;s acquisition is expected to further enhance T-Mobile&#039;s market position and competitive edge, particularly with cost-conscious consumers.\" \/>\n<meta name=\"robots\" content=\"max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.similarweb.com\/blog\/insights\/software-tech-news\/t-mobile-aquires-mint-mobile\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sneha Pandey\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/insights\/software-tech-news\/t-mobile-aquires-mint-mobile\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/insights\/software-tech-news\/t-mobile-aquires-mint-mobile\/\"},\"author\":{\"name\":\"Sneha Pandey\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/#\/schema\/person\/454ff6297963e4f1397945c353179f7a\"},\"headline\":\"T-Mobile Acquires Mint Mobile &#8211; 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